{"id":10033,"date":"2023-12-08T11:33:24","date_gmt":"2023-12-08T10:33:24","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=10033"},"modified":"2026-04-28T09:54:58","modified_gmt":"2026-04-28T07:54:58","slug":"czym-jest-reklama-natywna","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/czym-jest-reklama-natywna\/","title":{"rendered":"Czym jest reklama natywna?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/reklama-natywna.png\" alt=\"Reklama natywna w sieci\" class=\"wp-image-10034 colorbox-10033 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/reklama-natywna.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/reklama-natywna-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/reklama-natywna-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/reklama-natywna-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/reklama-natywna-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/reklama-natywna-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/reklama-natywna-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>W\u015br\u00f3d r\u00f3\u017cnorodnych form reklamy, kt\u00f3re maj\u0105 na celu dotarcie do jak najszerszego grona odbiorc\u00f3w, coraz wi\u0119ksz\u0105 popularno\u015b\u0107 zdobywa reklama natywna. Pozwala ona na skuteczne zainteresowanie potencjalnych klient\u00f3w, jednocze\u015bnie nie wp\u0142ywaj\u0105c negatywnie na ich do\u015bwiadczenia zwi\u0105zane z korzystaniem z tre\u015bci w Internecie.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-reklama-natywna\/#Reklamy_natywne_%E2%80%93_czym_sa\" >Reklamy natywne \u2013 czym s\u0105?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-reklama-natywna\/#Niektore_rodzaje_reklamy_natywnej\" >Niekt\u00f3re rodzaje reklamy natywnej<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-reklama-natywna\/#Programatyczna_reklama_natywna\" >Programatyczna reklama natywna<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-reklama-natywna\/#Tresc_sponsorowana\" >Tre\u015b\u0107 sponsorowana<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-reklama-natywna\/#Reklamy_w_feedach\" >Reklamy w feedach<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-reklama-natywna\/#Korzysci_z_reklamy_natywnej\" >Korzy\u015bci z reklamy natywnej<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-reklama-natywna\/#Jak_skutecznie_wykorzystac_reklame_natywna_w_swojej_strategii_marketingowej\" >Jak skutecznie wykorzysta\u0107 reklam\u0119 natywn\u0105 w swojej strategii marketingowej?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-reklama-natywna\/#Zalety_reklamy_natywnej_%E2%80%93_podsumowanie\" >Zalety reklamy natywnej \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklamy_natywne_%E2%80%93_czym_sa\"><\/span>Reklamy natywne \u2013 czym s\u0105?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reklama natywna to rodzaj promocji, kt\u00f3ry <strong>idealnie wpisuje si\u0119 w kontekst strony internetowej<\/strong>, na kt\u00f3rej si\u0119 pojawia. Nie tylko nie przeszkadza u\u017cytkownikom w korzystaniu z tre\u015bci, ale wr\u0119cz zach\u0119ca do poznania oferty danej firmy. Dzieje si\u0119 tak, poniewa\u017c ten typ reklamy doskonale oddaje charakter i styl witryny, na kt\u00f3rej si\u0119 znajduje, sprawiaj\u0105c wra\u017cenie integralnej cz\u0119\u015bci serwisu.<\/p>\n\n\n\n<p>Reklama natywna mo\u017ce przyjmowa\u0107 r\u00f3\u017cne formy \u2013 od artyku\u0142\u00f3w sponsorowanych, przez posty na portalach spo\u0142eczno\u015bciowych, a\u017c po filmy czy infografiki. Wszystkie te elementy maj\u0105 na celu przedstawienie oferty firmy w spos\u00f3b atrakcyjny dla odbiorc\u00f3w, jednocze\u015bnie nie naruszaj\u0105c ich komfortu korzystania z sieci.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10033 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Niektore_rodzaje_reklamy_natywnej\"><\/span>Niekt\u00f3re rodzaje reklamy natywnej<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Programatyczna_reklama_natywna\"><\/span>Programatyczna reklama natywna<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Programatyczna reklama natywna to zaawansowana forma reklamy natywnej, kt\u00f3ra \u0142\u0105czy w sobie zalety tej metody promocji z mo\u017cliwo\u015bciami oferowanymi przez technologi\u0119 programatyczn\u0105. Dzi\u0119ki temu przedsi\u0119biorcy mog\u0105 automatycznie kupowa\u0107 i optymalizowa\u0107 swoje kampanie reklamowe, docieraj\u0105c do najbardziej odpowiednich odbiorc\u00f3w w spos\u00f3b precyzyjny i efektywny. Programatyczna reklama natywna pozwala na wykorzystanie r\u00f3\u017cnorodnych format\u00f3w i kana\u0142\u00f3w dystrybucji, takich jak tre\u015b\u0107 sponsorowana czy reklamy w feedach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tresc_sponsorowana\"><\/span>Tre\u015b\u0107 sponsorowana<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tre\u015b\u0107 sponsorowana to jeden z najpopularniejszych format\u00f3w reklamy natywnej, kt\u00f3ry polega na publikacji artyku\u0142\u00f3w, film\u00f3w czy innych materia\u0142\u00f3w multimedialnych, zawieraj\u0105cych elementy promocyjne. Tre\u015b\u0107 sponsorowana jest tworzona we wsp\u00f3\u0142pracy z mediami lub influencerami, kt\u00f3rzy maj\u0105 za zadanie dostarczy\u0107 warto\u015bciowy content dla swojej spo\u0142eczno\u015bci i jednocze\u015bnie promowa\u0107 mark\u0119 sponsora. Dzi\u0119ki temu firmy mog\u0105 budowa\u0107 zaufanie i sympati\u0119 w\u015br\u00f3d odbiorc\u00f3w, kt\u00f3rzy cz\u0119sto nie zdaj\u0105 sobie sprawy z faktu, \u017ce dany materia\u0142 ma charakter reklamowy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklamy_w_feedach\"><\/span>Reklamy w feedach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reklamy w feedach to kolejny popularny format reklamy natywnej, kt\u00f3ry polega na umieszczaniu promocyjnych post\u00f3w bezpo\u015brednio w strumieniu aktualizacji serwis\u00f3w spo\u0142eczno\u015bciowych, takich jak Facebook, Instagram czy Twitter. Reklamy te s\u0105 zintegrowane z pozosta\u0142ymi tre\u015bciami prezentowanymi u\u017cytkownikom i maj\u0105 na celu zach\u0119ci\u0107 ich do interakcji z mark\u0105 oraz podzielenia si\u0119 jej komunikatem z innymi osobami. W przeciwie\u0144stwie do tradycyjnych baner\u00f3w czy innych form reklamy display, reklamy w feedach nie s\u0105 odbierane jako nachalne czy irytuj\u0105ce, lecz traktowane jako naturalna cz\u0119\u015b\u0107 \u015brodowiska, w kt\u00f3rym si\u0119 pojawiaj\u0105.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Korzysci_z_reklamy_natywnej\"><\/span>Korzy\u015bci z reklamy natywnej<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Rozwi\u0105zania natywne maj\u0105 wiele zalet, kt\u00f3re przek\u0142adaj\u0105 si\u0119 na jej skuteczno\u015b\u0107 oraz warto\u015b\u0107 dla firm. Przede wszystkim reklama natywna jest <strong>mniej inwazyjna ni\u017c tradycyjne formy promocji<\/strong>. Dzi\u0119ki temu u\u017cytkownicy nie odbieraj\u0105 jej jako nachalnej i nieprzyjemnej, co zwi\u0119ksza szanse na zainteresowanie ofert\u0105 firmy.<\/p>\n\n\n\n<p>Ponadto pozwala na lepsze docieranie do wybranej grupy docelowej. Dzi\u0119ki temu przedsi\u0119biorcy mog\u0105 skupi\u0107 si\u0119 na promocji swoich produkt\u00f3w i us\u0142ug w\u015br\u00f3d os\u00f3b, kt\u00f3re rzeczywi\u015bcie s\u0105 zainteresowane ich ofert\u0105. Reklama natywna umo\u017cliwia r\u00f3wnie\u017c <strong>tworzenie bardziej anga\u017cuj\u0105cych tre\u015bci<\/strong>, kt\u00f3re przyci\u0105gaj\u0105 uwag\u0119 odbiorc\u00f3w i sprawiaj\u0105, \u017ce ch\u0119tniej si\u0119 nimi dziel\u0105 z innymi u\u017cytkownikami.<\/p>\n\n\n\n<p>Warto r\u00f3wnie\u017c zwr\u00f3ci\u0107 uwag\u0119 na fakt, \u017ce reklama natywna jest coraz cz\u0119\u015bciej wykorzystywana przez du\u017ce marki oraz firmy dzia\u0142aj\u0105ce na rynku mi\u0119dzynarodowym. Jest to dow\u00f3d na to, \u017ce ten rodzaj promocji przynosi wymierne korzy\u015bci i pozwala na skuteczne zbudowanie wizerunku marki.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_skutecznie_wykorzystac_reklame_natywna_w_swojej_strategii_marketingowej\"><\/span>Jak skutecznie wykorzysta\u0107 reklam\u0119 natywn\u0105 w swojej strategii marketingowej?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aby reklama natywna przynios\u0142a oczekiwane rezultaty, warto zwr\u00f3ci\u0107 uwag\u0119 na kilka kluczowych aspekt\u00f3w.<\/p>\n\n\n\n<p>Po pierwsze, nale\u017cy <strong>zadba\u0107 o jako\u015b\u0107 tre\u015bci<\/strong>, kt\u00f3re maj\u0105 by\u0107 promowane. Powinny one by\u0107 atrakcyjne dla odbiorc\u00f3w, a jednocze\u015bnie wiarygodne i rzetelne.<\/p>\n\n\n\n<p>Kolejnym istotnym elementem jest odpowiednie <strong>dopasowanie formy reklamy do charakteru strony<\/strong> WWW, na kt\u00f3rej ma si\u0119 ona pojawi\u0107. Warto r\u00f3wnie\u017c monitorowa\u0107 efekty <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9927ccc6-b031-4929-b5bb-67b543ccdff8\"><span class=\"hs-cta-node hs-cta-9927ccc6-b031-4929-b5bb-67b543ccdff8\" id=\"hs-cta-9927ccc6-b031-4929-b5bb-67b543ccdff8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9927ccc6-b031-4929-b5bb-67b543ccdff8\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10033 lazyload\" id=\"hs-cta-img-9927ccc6-b031-4929-b5bb-67b543ccdff8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9927ccc6-b031-4929-b5bb-67b543ccdff8.png\" alt=\"dzia\u0142a\u0144 marketingowych\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9927ccc6-b031-4929-b5bb-67b543ccdff8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --> i na bie\u017c\u0105co analizowa\u0107 ich skuteczno\u015b\u0107. Dzi\u0119ki temu b\u0119dzie mo\u017cna wprowadza\u0107 ewentualne korekty i dostosowywa\u0107 strategi\u0119 do zmieniaj\u0105cych si\u0119 potrzeb oraz oczekiwa\u0144 odbiorc\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10033 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zalety_reklamy_natywnej_%E2%80%93_podsumowanie\"><\/span>Zalety reklamy natywnej \u2013 podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reklama natywna to forma promocji, kt\u00f3ra pozwala na skuteczne dotarcie do szerokiego grona potencjalnych klient\u00f3w. Dzi\u0119ki swoim zaletom, takim jak mniejsza inwazyjno\u015b\u0107 czy lepsze docieranie do grupy docelowej, ten rodzaj promocji jest wykorzystywany przez przedsi\u0119biorc\u00f3w na ca\u0142ym \u015bwiecie.<\/p>\n\n\n\n<p>Je\u015bli chcesz zbudowa\u0107 siln\u0105 mark\u0119 i zwi\u0119kszy\u0107 swoj\u0105 konkurencyjno\u015b\u0107 na rynku, warto rozwa\u017cy\u0107 w\u0142\u0105czenie reklamy natywnej do swojej strategii marketingowej.<\/p><div class=\"zsxjm69f2be31d7c92\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10033 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zsxjm69f2be31d7c92 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zsxjm69f2be31d7c92 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zsxjm69f2be31d7c92 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zsxjm69f2be31d7c92 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zsxjm69f2be31d7c92 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dgymb69f2be31d7c0c\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10033 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dgymb69f2be31d7c0c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dgymb69f2be31d7c0c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dgymb69f2be31d7c0c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dgymb69f2be31d7c0c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dgymb69f2be31d7c0c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zavpy69f2be31d7b84\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10033 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zavpy69f2be31d7b84 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zavpy69f2be31d7b84 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zavpy69f2be31d7b84 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zavpy69f2be31d7b84 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zavpy69f2be31d7b84 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"kdynb69f2be31d7b02\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10033 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.kdynb69f2be31d7b02 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.kdynb69f2be31d7b02 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.kdynb69f2be31d7b02 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.kdynb69f2be31d7b02 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.kdynb69f2be31d7b02 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ohnkx69f2be31d7a81\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10033 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ohnkx69f2be31d7a81 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ohnkx69f2be31d7a81 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ohnkx69f2be31d7a81 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ohnkx69f2be31d7a81 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ohnkx69f2be31d7a81 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qusyl69f2be31d79f7\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10033 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fwkxq69f2be31d76bf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fwkxq69f2be31d76bf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fwkxq69f2be31d76bf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fwkxq69f2be31d76bf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fwkxq69f2be31d76bf {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;10033&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Czym jest reklama natywna?&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>W\u015br\u00f3d r\u00f3\u017cnorodnych form reklamy, kt\u00f3re maj\u0105 na celu dotarcie do jak najszerszego grona odbiorc\u00f3w, coraz wi\u0119ksz\u0105 popularno\u015b\u0107 zdobywa reklama natywna. Pozwala ona na skuteczne zainteresowanie potencjalnych klient\u00f3w, jednocze\u015bnie nie wp\u0142ywaj\u0105c negatywnie na ich do\u015bwiadczenia zwi\u0105zane z korzystaniem z tre\u015bci w Internecie. Reklamy natywne \u2013 czym s\u0105? Reklama natywna to rodzaj promocji, kt\u00f3ry idealnie wpisuje si\u0119 [&hellip;]<\/p>\n","protected":false},"author":101034,"featured_media":10034,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[],"class_list":["post-10033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Czym jest reklama natywna? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-reklama-natywna\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Czym jest reklama natywna?\" \/>\n<meta property=\"og:description\" content=\"W\u015br\u00f3d r\u00f3\u017cnorodnych form reklamy, kt\u00f3re maj\u0105 na celu dotarcie do jak najszerszego grona odbiorc\u00f3w, coraz wi\u0119ksz\u0105 popularno\u015b\u0107 zdobywa reklama natywna. 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