{"id":10042,"date":"2023-12-11T15:17:49","date_gmt":"2023-12-11T14:17:49","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=10042"},"modified":"2026-04-28T11:48:50","modified_gmt":"2026-04-28T09:48:50","slug":"personal-branding-na-czym-polega","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/","title":{"rendered":"Personal branding \u2013 na czym polega?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/personal-branding.png\" alt=\"Budowanie marki osobistej\" class=\"wp-image-10044 colorbox-10042 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/personal-branding.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/personal-branding-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/personal-branding-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/personal-branding-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/personal-branding-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/personal-branding-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/personal-branding-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Personal branding to sztuka kreowania marki osobistej. W naszym dzisiejszym wpisie przyjrzymy si\u0119 bli\u017cej temu zagadnieniu, podamy szczeg\u00f3\u0142ow\u0105 definicj\u0119, przedstawimy przyk\u0142ady znanych postaci, oraz om\u00f3wimy fazy tworzenia marki osobistej.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/#Definicja_personal_brandingu\" >Definicja personal brandingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/#Kreowanie_personal_brandu\" >Kreowanie personal brandu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/#Kompetencje_zawodowe\" >Kompetencje zawodowe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/#Wartosci\" >Warto\u015bci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/#Sposob_komunikacji\" >Spos\u00f3b komunikacji<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/#Wyglad_zewnetrzny\" >Wygl\u0105d zewn\u0119trzny<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/#Zalety_personal_brandu\" >Zalety personal brandu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/#Narzedzia_personal_brandingu\" >Narz\u0119dzia personal brandingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/#Fazy_tworzenia_marki_osobistej\" >Fazy tworzenia marki osobistej<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/#Marka_osobista_%E2%80%93_przyklady\" >Marka osobista \u2013 przyk\u0142ady<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Definicja_personal_brandingu\"><\/span>Definicja personal brandingu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Personal branding, czyli budowanie marki osobistej, polega na <strong>kreowaniu wizerunku danej osoby jako eksperta w swojej dziedzinie<\/strong>. To proces, kt\u00f3ry pozwala przedstawi\u0107 si\u0119 \u015bwiatu w spos\u00f3b sp\u00f3jny, profesjonalny i atrakcyjny dla potencjalnych klient\u00f3w, pracodawc\u00f3w, partner\u00f3w biznesowych czy inwestor\u00f3w. W praktyce oznacza to zarz\u0105dzanie swoim wizerunkiem zar\u00f3wno w \u015bwiecie rzeczywistym, jak i wirtualnym.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10042 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kreowanie_personal_brandu\"><\/span>Kreowanie personal brandu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Budowanie marki osobistej opiera si\u0119 na kilku podstawowych elementach, kt\u00f3re powinny by\u0107 sp\u00f3jne i wzajemnie si\u0119 uzupe\u0142nia\u0107. S\u0105 to mi\u0119dzy innymi <strong>kompetencje zawodowe, warto\u015bci, kt\u00f3re reprezentujemy, spos\u00f3b komunikacji oraz wygl\u0105d zewn\u0119trzny<\/strong>. Wa\u017cne jest, aby ka\u017cdy z tych element\u00f3w by\u0142 konsekwentnie kszta\u0142towany i piel\u0119gnowany.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kompetencje_zawodowe\"><\/span>Kompetencje zawodowe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Podstaw\u0105 personal brandingu s\u0105 <strong>umiej\u0119tno\u015bci i wiedza, kt\u00f3re pozwalaj\u0105 nam by\u0107 ekspertami w swojej dziedzinie<\/strong>. To one stanowi\u0105 fundament, na kt\u00f3rym opiera si\u0119 marka osobista. Dlatego warto inwestowa\u0107 w rozw\u00f3j zawodowy, zdobywa\u0107 nowe kwalifikacje, uczestniczy\u0107 w szkoleniach czy konferencjach bran\u017cowych. Tylko w ten spos\u00f3b b\u0119dziemy mogli utrzyma\u0107 wysoki poziom kompetencji i by\u0107 na bie\u017c\u0105co z trendami rynkowymi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wartosci\"><\/span>Warto\u015bci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Personal branding to tak\u017ce <strong>wyra\u017canie swoich warto\u015bci i przekona\u0144<\/strong>. To one sprawiaj\u0105, \u017ce jeste\u015bmy autentyczni i wiarygodni dla innych. Dlatego warto zastanowi\u0107 si\u0119 nad tym, co jest dla nas wa\u017cne, jakie cele chcemy osi\u0105gn\u0105\u0107 i jakimi warto\u015bciami kierujemy si\u0119 w \u017cyciu zawodowym. Nast\u0119pnie te warto\u015bci nale\u017cy komunikowa\u0107 w spos\u00f3b jasny i sp\u00f3jny, zar\u00f3wno w kontaktach bezpo\u015brednich, jak i za po\u015brednictwem medi\u00f3w spo\u0142eczno\u015bciowych czy innych kana\u0142\u00f3w komunikacji.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sposob_komunikacji\"><\/span>Spos\u00f3b komunikacji<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wizerunek osobisty wymaga tak\u017ce <strong>bieg\u0142o\u015bci w przekazywaniu swoich tre\u015bci innym<\/strong>. Obejmuje to zar\u00f3wno zdolno\u015b\u0107 m\u00f3wienia, jak i s\u0142uchania, a tak\u017ce korzystania z r\u00f3\u017cnorodnych form przekazu, takich jak wyst\u0105pienia, artyku\u0142y czy wpisy na blogu. Istotne jest, aby nasz spos\u00f3b porozumiewania si\u0119 by\u0142 zgodny z naszymi warto\u015bciami i umiej\u0119tno\u015bciami oraz dostosowany do odbiorcy, z kt\u00f3rym nawi\u0105zujemy kontakt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wyglad_zewnetrzny\"><\/span>Wygl\u0105d zewn\u0119trzny<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Chocia\u017c wydawa\u0107 by si\u0119 mog\u0142o, \u017ce wygl\u0105d zewn\u0119trzny nie ma wi\u0119kszego znaczenia dla personal brandingu, to jednak <strong>wp\u0142ywa on na pierwsze wra\u017cenie, jakie robimy na innych<\/strong>. Dlatego warto zadba\u0107 o sw\u00f3j image, ubi\u00f3r czy zachowanie w sytuacjach zawodowych. Warto pami\u0119ta\u0107, \u017ce nasz wygl\u0105d powinien by\u0107 sp\u00f3jny z tym, kim jeste\u015bmy i co reprezentujemy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zalety_personal_brandu\"><\/span>Zalety personal brandu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Rzecz jasna, budowanie marki osobistej niesie ze sob\u0105 korzy\u015bci.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Po pierwsze<\/strong>, pozwala na wyeksponowanie swoich kompetencji i umiej\u0119tno\u015bci, co przek\u0142ada si\u0119 na lepsz\u0105 widoczno\u015b\u0107 w \u015brodowisku zawodowym. Dzi\u0119ki temu \u0142atwiej zdoby\u0107 nowych klient\u00f3w, nawi\u0105za\u0107 warto\u015bciowe kontakty biznesowe czy awansowa\u0107 w pracy.<\/li>\n\n\n\n<li><strong>Po drugie<\/strong>, personal branding wp\u0142ywa na wzrost wiarygodno\u015bci i autorytetu w oczach innych os\u00f3b. Dobrze zbudowany wizerunek sprawia, \u017ce jeste\u015bmy postrzegani jako eksperci w swojej dziedzinie, co z kolei przyci\u0105ga do nas kolejnych zainteresowanych wsp\u00f3\u0142prac\u0105.<\/li>\n\n\n\n<li><strong>Po trzecie<\/strong>, marka osobista pozwala na kontrolowanie informacji o sobie w Internecie i kszta\u0142towanie w\u0142asnej historii, co jest szczeg\u00f3lnie istotne w dobie powszechnego dost\u0119pu do informacji.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Narzedzia_personal_brandingu\"><\/span>Narz\u0119dzia personal brandingu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wsp\u00f3\u0142cze\u015bnie mamy do dyspozycji wiele narz\u0119dzi, kt\u00f3re u\u0142atwiaj\u0105 budowanie marki osobistej. Przede wszystkim warto skorzysta\u0107 z <strong>medi\u00f3w spo\u0142eczno\u015bciowych, takich jak LinkedIn, Facebook czy Instagram<\/strong>. To one pozwalaj\u0105 nam dotrze\u0107 do szerokiego grona odbiorc\u00f3w i prezentowa\u0107 swoje kompetencje oraz warto\u015bci. Ponadto warto prowadzi\u0107 w\u0142asnego bloga czy stron\u0119 internetow\u0105 oraz uczestniczy\u0107 w wydarzeniach bran\u017cowych, gdzie b\u0119dziemy mogli nawi\u0105za\u0107 kontakty i promowa\u0107 swoj\u0105 mark\u0119.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fazy_tworzenia_marki_osobistej\"><\/span>Fazy tworzenia marki osobistej<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tworzenie marki osobistej to proces, kt\u00f3ry mo\u017cna podzieli\u0107 na kilka etap\u00f3w. Poni\u017cej przedstawiamy najwa\u017cniejsze z nich.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pierwszy etap to <strong>analiza w\u0142asnego wizerunku<\/strong> oraz <strong>okre\u015blenie cel\u00f3w<\/strong>, jakie chcemy osi\u0105gn\u0105\u0107 dzi\u0119ki personal branding. Warto zastanowi\u0107 si\u0119, jak postrzegaj\u0105 nas inni ludzie i co mo\u017cemy zrobi\u0107, aby to postrzeganie by\u0142o zgodne z naszymi oczekiwaniami.<\/li>\n\n\n\n<li>Nast\u0119pnie nale\u017cy <strong>wypracowa\u0107 strategi\u0119 dzia\u0142ania<\/strong>. To etap, na kt\u00f3rym decydujemy si\u0119 na konkretne dzia\u0142ania, kt\u00f3re pomog\u0105 nam osi\u0105gn\u0105\u0107 zamierzone cele. Mo\u017ce to by\u0107 np. zaanga\u017cowanie w Social Mediach, rozwijanie bloga czy uczestnictwo w r\u00f3\u017cnego rodzaju wydarzeniach bran\u017cowych.<\/li>\n\n\n\n<li>Kolejnym krokiem jest konsekwentne <strong>wprowadzanie za\u0142o\u017conej strategii<\/strong> w \u017cycie. To etap wymagaj\u0105cy systematyczno\u015bci i konsekwencji, gdy\u017c tylko regularne dzia\u0142ania przynios\u0105 oczekiwane rezultaty.<\/li>\n\n\n\n<li>Ostatnim etapem jest <strong>monitorowanie efekt\u00f3w<\/strong> dzia\u0142a\u0144. Warto obserwowa\u0107, jak zmienia si\u0119 postrzeganie nas przez innych oraz analizowa\u0107, kt\u00f3re dzia\u0142ania przynosz\u0105 najlepsze rezultaty. Na tej podstawie mo\u017cemy modyfikowa\u0107 swoj\u0105 strategi\u0119 personal branding, aby jeszcze lepiej realizowa\u0107 swoje cele.<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10042 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_osobista_%E2%80%93_przyklady\"><\/span>Marka osobista \u2013 przyk\u0142ady<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Przyk\u0142adem osoby, kt\u00f3ra doskonale opanowa\u0142a sztuk\u0119 personal branding jest <strong>Steve Jobs<\/strong>. Jego nazwisko sta\u0142o si\u0119 synonimem innowacji i technologicznego geniuszu. Jobs wykreowa\u0142 sw\u00f3j wizerunek jako wizjonera, kt\u00f3ry potrafi\u0142 zmienia\u0107 \u015bwiat.<\/p>\n\n\n\n<p>Kolejnym przyk\u0142adem mo\u017ce by\u0107 <strong>Anna Wintour<\/strong>, naczelna redaktorka ameryka\u0144skiego Vogue, kt\u00f3ra sta\u0142a si\u0119 ikon\u0105 \u015bwiata mody. Jej niezachwiana postawa i niekwestionowane umiej\u0119tno\u015bci sprawi\u0142y, \u017ce marka osobista Anny Wintour jest jedn\u0105 z najbardziej rozpoznawalnych w bran\u017cy.<\/p>\n\n\n\n<p>Na koniec warto podkre\u015bli\u0107, \u017ce za siln\u0105 mark\u0105 osobist\u0105 zawsze powinny sta\u0107 umiej\u0119tno\u015bci i osi\u0105gni\u0119cia w danej dziedzinie, a nie tylko &#8220;\u0142adne opakowanie&#8221; czy wystudiowane zachowania. <\/p><div class=\"eybfm69f2c028a87c1\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10042 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.eybfm69f2c028a87c1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.eybfm69f2c028a87c1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.eybfm69f2c028a87c1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.eybfm69f2c028a87c1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.eybfm69f2c028a87c1 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pgdut69f2c028a8734\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10042 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pgdut69f2c028a8734 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pgdut69f2c028a8734 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pgdut69f2c028a8734 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pgdut69f2c028a8734 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pgdut69f2c028a8734 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"etogn69f2c028a86bf\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10042 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.etogn69f2c028a86bf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.etogn69f2c028a86bf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.etogn69f2c028a86bf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.etogn69f2c028a86bf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.etogn69f2c028a86bf {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ecwtl69f2c028a8648\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10042 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ecwtl69f2c028a8648 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ecwtl69f2c028a8648 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ecwtl69f2c028a8648 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ecwtl69f2c028a8648 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ecwtl69f2c028a8648 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"umgkg69f2c028a85c9\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10042 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.umgkg69f2c028a85c9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.umgkg69f2c028a85c9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.umgkg69f2c028a85c9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.umgkg69f2c028a85c9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.umgkg69f2c028a85c9 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vnkvq69f2c028a849c\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10042 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vnkvq69f2c028a849c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vnkvq69f2c028a849c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vnkvq69f2c028a849c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vnkvq69f2c028a849c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vnkvq69f2c028a849c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qlkrv69f2c028a8425\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10042 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qlkrv69f2c028a8425 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qlkrv69f2c028a8425 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qlkrv69f2c028a8425 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qlkrv69f2c028a8425 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qlkrv69f2c028a8425 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qwgvm69f2c028a83a7\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-10042 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qwgvm69f2c028a83a7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qwgvm69f2c028a83a7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qwgvm69f2c028a83a7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qwgvm69f2c028a83a7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qwgvm69f2c028a83a7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"nsfxj69f2c028a831f\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10042 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nsfxj69f2c028a831f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nsfxj69f2c028a831f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nsfxj69f2c028a831f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nsfxj69f2c028a831f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nsfxj69f2c028a831f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pynas69f2c028a8294\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10042 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pynas69f2c028a8294 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pynas69f2c028a8294 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pynas69f2c028a8294 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pynas69f2c028a8294 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pynas69f2c028a8294 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xsndl69f2c028a81f2\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10042 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xsndl69f2c028a81f2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xsndl69f2c028a81f2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xsndl69f2c028a81f2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xsndl69f2c028a81f2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xsndl69f2c028a81f2 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;10042&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Personal branding \u2013 na czym polega?&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Personal branding to sztuka kreowania marki osobistej. W naszym dzisiejszym wpisie przyjrzymy si\u0119 bli\u017cej temu zagadnieniu, podamy szczeg\u00f3\u0142ow\u0105 definicj\u0119, przedstawimy przyk\u0142ady znanych postaci, oraz om\u00f3wimy fazy tworzenia marki osobistej. Definicja personal brandingu Personal branding, czyli budowanie marki osobistej, polega na kreowaniu wizerunku danej osoby jako eksperta w swojej dziedzinie. To proces, kt\u00f3ry pozwala przedstawi\u0107 si\u0119 [&hellip;]<\/p>\n","protected":false},"author":101034,"featured_media":10044,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[],"class_list":["post-10042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Personal branding \u2013 na czym polega? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personal branding \u2013 na czym polega?\" \/>\n<meta property=\"og:description\" content=\"Personal branding to sztuka kreowania marki osobistej. W naszym dzisiejszym wpisie przyjrzymy si\u0119 bli\u017cej temu zagadnieniu, podamy szczeg\u00f3\u0142ow\u0105 definicj\u0119, przedstawimy przyk\u0142ady znanych postaci, oraz om\u00f3wimy fazy tworzenia marki osobistej. Definicja personal brandingu Personal branding, czyli budowanie marki osobistej, polega na kreowaniu wizerunku danej osoby jako eksperta w swojej dziedzinie. To proces, kt\u00f3ry pozwala przedstawi\u0107 si\u0119 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-11T14:17:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-28T09:48:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/personal-branding.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u0141ukasz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0141ukasz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Personal branding \u2013 na czym polega? - WeNet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/","og_locale":"pl_PL","og_type":"article","og_title":"Personal branding \u2013 na czym polega?","og_description":"Personal branding to sztuka kreowania marki osobistej. W naszym dzisiejszym wpisie przyjrzymy si\u0119 bli\u017cej temu zagadnieniu, podamy szczeg\u00f3\u0142ow\u0105 definicj\u0119, przedstawimy przyk\u0142ady znanych postaci, oraz om\u00f3wimy fazy tworzenia marki osobistej. Definicja personal brandingu Personal branding, czyli budowanie marki osobistej, polega na kreowaniu wizerunku danej osoby jako eksperta w swojej dziedzinie. To proces, kt\u00f3ry pozwala przedstawi\u0107 si\u0119 [&hellip;]","og_url":"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/","og_site_name":"WeNet","article_publisher":"https:\/\/www.facebook.com\/WeNet.Group\/","article_published_time":"2023-12-11T14:17:49+00:00","article_modified_time":"2026-04-28T09:48:50+00:00","og_image":[{"width":1080,"height":720,"url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/personal-branding.png","type":"image\/png"}],"author":"\u0141ukasz","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"\u0141ukasz","Szacowany czas czytania":"1 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/#article","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/"},"author":{"name":"\u0141ukasz","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/f98ced63a734a30d87ad0e41928dcf36"},"headline":"Personal branding \u2013 na czym polega?","datePublished":"2023-12-11T14:17:49+00:00","dateModified":"2026-04-28T09:48:50+00:00","mainEntityOfPage":{"@id":"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/"},"wordCount":962,"commentCount":0,"publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"image":{"@id":"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/personal-branding.png","articleSection":["Strategia marketingowa"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/","url":"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/","name":"Personal branding \u2013 na czym polega?","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/#primaryimage"},"image":{"@id":"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/personal-branding.png","datePublished":"2023-12-11T14:17:49+00:00","dateModified":"2026-04-28T09:48:50+00:00","breadcrumb":{"@id":"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/#primaryimage","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/personal-branding.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/personal-branding.png","width":1080,"height":720,"caption":"personal branding co to jest"},{"@type":"BreadcrumbList","@id":"https:\/\/wenet.pl\/blog\/personal-branding-na-czym-polega\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/wenet.pl\/blog\/"},{"@type":"ListItem","position":2,"name":"Personal branding \u2013 na czym polega?"}]},{"@type":"WebSite","@id":"https:\/\/wenet.pl\/blog\/#website","url":"https:\/\/wenet.pl\/blog\/","name":"WeNet","description":"","publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wenet.pl\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/wenet.pl\/blog\/#organization","name":"WeNet","url":"https:\/\/wenet.pl\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","width":234,"height":56,"caption":"WeNet"},"image":{"@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WeNet.Group\/"]},{"@type":"Person","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/f98ced63a734a30d87ad0e41928dcf36","name":"\u0141ukasz","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","caption":"\u0141ukasz"},"description":"Zajmuje si\u0119 tworzeniem tre\u015bci. Przygotowuje i koordynuje projekty case studies wsp\u00f3\u0142prac z klientami WWW, SEO i e-commerce. Autor artyku\u0142\u00f3w zewn\u0119trznych i wpis\u00f3w blogowych, a tak\u017ce e-book\u00f3w na temat marketingu internetowego dla ma\u0142ych i \u015brednich firm.","url":"https:\/\/wenet.pl\/blog\/author\/lukasz-tofil\/"}]}},"jetpack_featured_media_url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/personal-branding.png","jetpack_shortlink":"https:\/\/wp.me\/p5muuP-2BY","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/10042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/users\/101034"}],"replies":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/comments?post=10042"}],"version-history":[{"count":8,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/10042\/revisions"}],"predecessor-version":[{"id":13986,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/10042\/revisions\/13986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media\/10044"}],"wp:attachment":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media?parent=10042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/categories?post=10042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/tags?post=10042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}