{"id":10055,"date":"2023-12-13T15:17:59","date_gmt":"2023-12-13T14:17:59","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=10055"},"modified":"2023-12-13T15:18:01","modified_gmt":"2023-12-13T14:18:01","slug":"7-porad-jak-tworzyc-evergreen-content","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/7-porad-jak-tworzyc-evergreen-content\/","title":{"rendered":"7 porad, jak tworzy\u0107 evergreen content"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/evergreen_content.jpg.jpg\" alt=\"evergreen content co to jest\" class=\"wp-image-10056 colorbox-10055 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/evergreen_content.jpg.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/evergreen_content.jpg-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/evergreen_content.jpg-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/evergreen_content.jpg-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/evergreen_content.jpg-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/evergreen_content.jpg-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/evergreen_content.jpg-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Nat\u0142ok informacyjny, przemijaj\u0105ce trendy i chwilowa moda \u2013 to zjawiska w marketingu internetowym, z jakimi na co dzie\u0144 musz\u0105 mierzy\u0107 si\u0119 tw\u00f3rcy online. Nie dziwi wi\u0119c, \u017ce publikowanie tre\u015bci, kt\u00f3re s\u0105 r\u00f3wnie istotne dzisiaj, co za rok, jest niebywa\u0142\u0105 sztuk\u0105. To w\u0142a\u015bnie evergreen content, czyli pisanie tekst\u00f3w odpornych na pr\u00f3b\u0119 czasu, stanowi antidotum na kr\u00f3tkotrwa\u0142e zainteresowanie czytelnik\u00f3w. Czym s\u0105 wiecznie zielone artyku\u0142y? Jak je przygotowa\u0107 i wykorzysta\u0107 w strategii content marketingowej? O tym przeczytasz w poni\u017cszym artykule. Zapraszamy do lektury!&nbsp;&nbsp;<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/7-porad-jak-tworzyc-evergreen-content\/#Co_nazywamy_evergreen_contentem_w_marketingu_internetowym\" >Co nazywamy evergreen contentem w marketingu internetowym?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/7-porad-jak-tworzyc-evergreen-content\/#Jaki_wplyw_na_SEO_ma_evergreen_content\" >Jaki wp\u0142yw na SEO ma evergreen content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/7-porad-jak-tworzyc-evergreen-content\/#Jak_tworzyc_tresci_evegreen_czyli_wiecznie_zielone_artykuly\" >Jak tworzy\u0107 tre\u015bci evegreen, czyli wiecznie zielone artyku\u0142y?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/7-porad-jak-tworzyc-evergreen-content\/#Wybierz_odpowiedni_temat_fundament_tresci_evergreen\" >Wybierz odpowiedni temat (fundament tre\u015bci evergreen)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/7-porad-jak-tworzyc-evergreen-content\/#Przeprowadz_analize_wyszukiwania_i_slow_kluczowych\" >Przeprowad\u017a analiz\u0119 wyszukiwania i s\u0142\u00f3w kluczowych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/7-porad-jak-tworzyc-evergreen-content\/#Wykorzystaj_odpowiednie_formaty_evergreen_content\" >Wykorzystaj odpowiednie formaty evergreen content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/7-porad-jak-tworzyc-evergreen-content\/#Zadbaj_o_jakosc_i_wartosc_wiecznie_zielonego_contentu\" >Zadbaj o jako\u015b\u0107 i warto\u015b\u0107 wiecznie zielonego contentu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/7-porad-jak-tworzyc-evergreen-content\/#Zastosuj_przystepny_jezyk_i_styl_aby_tworzyc_wiecznie_zielone_tresci\" >Zastosuj przyst\u0119pny j\u0119zyk i styl, aby tworzy\u0107 wiecznie zielone tre\u015bci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/7-porad-jak-tworzyc-evergreen-content\/#Optymalizuj_wiecznie_zywe_tresci\" >Optymalizuj wiecznie \u017cywe tre\u015bci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/7-porad-jak-tworzyc-evergreen-content\/#Nie_zapominaj_o_aktualizacji_evergreen_contentu\" >Nie zapominaj o aktualizacji evergreen contentu<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_nazywamy_evergreen_contentem_w_marketingu_internetowym\"><\/span>Co nazywamy evergreen contentem w marketingu internetowym?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Publikujesz w sieci? Wiesz wi\u0119c, \u017ce Internet wype\u0142nia dzi\u015b masa r\u00f3\u017cnorodnych tekst\u00f3w, przez co coraz trudniej jest si\u0119 wyr\u00f3\u017cni\u0107 i przyci\u0105gn\u0105\u0107 uwag\u0119 czytelnik\u00f3w. Publikowanie wiecznie aktualnych tre\u015bci na stronie, czyli takich, kt\u00f3re nie tylko przyci\u0105gaj\u0105 uwag\u0119 czytelnik\u00f3w, ale tak\u017ce utrzymuj\u0105 swoj\u0105 warto\u015b\u0107 przez d\u0142u\u017cszy okres, staje si\u0119 kluczowym elementem content marketingu.<\/p>\n\n\n\n<p>W\u0142a\u015bnie tego rodzaju materia\u0142\u00f3w dotyczy poj\u0119cie evergreen content. <strong>S\u0105 to bowiem wiecznie \u017cywe tre\u015bci, kt\u00f3re nie trac\u0105 na warto\u015bci z biegiem czasu<\/strong>. W\u015br\u00f3d nich odnajdziemy artyku\u0142y, poradniki, czy wpisy na blogach, kt\u00f3re pozostaj\u0105 aktualne i przydatne dla czytelnik\u00f3w na d\u0142ugo.<\/p>\n\n\n\n<p>Wszystko to sprawia, \u017ce evergreen content przyci\u0105ga czytelnik\u00f3w i generuje ruch nie tylko w momencie publikacji, ale tak\u017ce przez wiele nast\u0119pnych lat. W przeciwie\u0144stwie do news\u00f3w czy artyku\u0142\u00f3w sezonowych, tego rodzaju tre\u015bci nie maj\u0105 daty wa\u017cno\u015bci i mog\u0105 by\u0107 wykorzystywane wielokrotnie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jaki_wplyw_na_SEO_ma_evergreen_content\"><\/span>Jaki wp\u0142yw na SEO ma evergreen content?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wiesz ju\u017c, co to jest ponadczasowa tre\u015b\u0107. W tym miejscu nale\u017cy zaznaczy\u0107, \u017ce warto tworzy\u0107 evergreen content, poniewa\u017c odgrywa on niezwykle istotn\u0105 rol\u0119 w optymalizacji dla wyszukiwarek internetowych (SEO Optimization). W odr\u00f3\u017cnieniu od materia\u0142\u00f3w o kr\u00f3tkim okresie wa\u017cno\u015bci, kt\u00f3re szybko trac\u0105 na warto\u015bci i zainteresowaniu czytelnik\u00f3w, tego rodzaju teksty pozwalaj\u0105 utrzyma\u0107 ruch organiczny na stronie internetowej przez d\u0142u\u017cszy czas.<\/p>\n\n\n\n<p>Wszystko dlatego, \u017ce algorytmy wyszukiwarek, takich jak Google, ceni\u0105 sobie zawarto\u015b\u0107 trwa\u0142\u0105 i warto\u015bciow\u0105. Nic wi\u0119c dziwnego, \u017ce <strong>tre\u015b\u0107 wiecznie zielona mo\u017ce przyczyni\u0107 si\u0119 do pozytywnego wp\u0142ywu na pozycjonowanie strony w wynikach wyszukiwania<\/strong>. W praktyce oznacza to, \u017ce witryna zawieraj\u0105ca dobrze napisany evergreen content ma wi\u0119ksze szanse na osi\u0105gni\u0119cie wysokiej pozycji w rankingu wyszukiwarki, co z kolei przek\u0142ada si\u0119 na wi\u0119ksz\u0105 widoczno\u015b\u0107 w sieci.<\/p>\n\n\n\n<p>Musisz wiedzie\u0107, \u017ce dzi\u015b nie wystarczy napisa\u0107 artyku\u0142. Celem jest tworzenie materia\u0142\u00f3w trwa\u0142ych i uniwersalnych, takich jak tre\u015bci typu evergreen. Oznacza to, \u017ce takie teksty s\u0105 atrakcyjne dla szerokiej grupy odbiorc\u00f3w i nie trac\u0105 na aktualno\u015bci.<\/p>\n\n\n\n<p>Warto r\u00f3wnie\u017c zauwa\u017cy\u0107, \u017ce SEO evergreen content mo\u017ce przyczyni\u0107 si\u0119 do zwi\u0119kszenia autorytetu strony w oczach wyszukiwarek. Dostarczanie wysokiej jako\u015bci artyku\u0142\u00f3w sprawia, \u017ce witryna jest postrzegana jako \u017ar\u00f3d\u0142o wiedzy, a to z kolei wp\u0142ywa na lepsze pozycjonowanie. Dzi\u0119ki temu mo\u017cesz podnie\u015b\u0107 pozycj\u0119 serwisu w Google, szczeg\u00f3lnie je\u015bli wykorzystasz przy tym odpowiednie s\u0142owa kluczowe.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><span class=\"hs-cta-node hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\" id=\"hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10055 lazyload\" id=\"hs-cta-img-71ba370a-ce42-4813-83d4-7e1e98e966fe\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe.png\"  alt=\"Zr\u00f3b audyt SEO\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '71ba370a-ce42-4813-83d4-7e1e98e966fe', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_tworzyc_tresci_evegreen_czyli_wiecznie_zielone_artykuly\"><\/span>Jak tworzy\u0107 tre\u015bci evegreen, czyli wiecznie zielone artyku\u0142y?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ka\u017cdego dnia powstaj\u0105 tysi\u0105ce nowych wpis\u00f3w na blogach oraz wiele tre\u015bci SEO. W jaki spos\u00f3b mo\u017cesz wi\u0119c wyr\u00f3\u017cni\u0107 si\u0119 na ich tle i przyci\u0105gn\u0105\u0107 uwag\u0119 czytelnik\u00f3w? Okazuje si\u0119, \u017ce to w\u0142a\u015bnie tre\u015bci evergreen przynosz\u0105 wiele korzy\u015bci dla w\u0142a\u015bcicieli stron internetowych. Czy powinny si\u0119 one znale\u017a\u0107 w planie contentowca? Oczywi\u015bcie! Sprawd\u017a wi\u0119c ju\u017c teraz, jak wygl\u0105da tworzenie wiecznie zielonego contentu. &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wybierz_odpowiedni_temat_fundament_tresci_evergreen\"><\/span>Wybierz odpowiedni temat (fundament tre\u015bci evergreen)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Publikujesz przede wszystkim aktualne tre\u015bci? W takim razie z pewno\u015bci\u0105 wiesz, \u017ce pierwszy krokiem do stworzenia atrakcyjnego tekstu jest wyb\u00f3r obszaru tematycznego. Tak samo jest w przypadku tworzenia evergreen contentu, cho\u0107 tutaj musisz postawi\u0107 na informacje, kt\u00f3re b\u0119d\u0105 interesowa\u0107 czytelnik\u00f3w przez d\u0142u\u017cszy czas. <strong>Nale\u017cy wi\u0119c unika\u0107 aktualno\u015bci czy trend\u00f3w, kt\u00f3re szybko przemin\u0105<\/strong>.<\/p>\n\n\n\n<p>Warto zastanowi\u0107 si\u0119 nad tym, co jest uniwersalne i niezale\u017cne od zmieniaj\u0105cej si\u0119 rzeczywisto\u015bci. Przyk\u0142adem temat\u00f3w evergreen b\u0119d\u0105 porady dotycz\u0105ce zdrowia, wychowania dzieci, gotowania czy ogrodnictwa. Dobrze jest tak\u017ce zwr\u00f3ci\u0107 uwag\u0119 na to, co interesuje Twoich odbiorc\u00f3w \u2013 warto analizowa\u0107 statystyki odwiedzin i komentarze pod artyku\u0142ami.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przeprowadz_analize_wyszukiwania_i_slow_kluczowych\"><\/span>Przeprowad\u017a analiz\u0119 wyszukiwania i s\u0142\u00f3w kluczowych<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tworz\u0105c evergreen content, warto przeprowadzi\u0107 badanie s\u0142\u00f3w kluczowych, kt\u00f3re pomo\u017ce zidentyfikowa\u0107 terminy i frazy, utrzymuj\u0105ce swoj\u0105 popularno\u015b\u0107.<\/p>\n\n\n\n<p>Gdy uda Ci si\u0119 wybra\u0107 temat, kt\u00f3ry jest uniwersalny i niezwi\u0105zany z konkretnym czasem czy wydarzeniem, mo\u017cesz przyst\u0105pi\u0107 do analizy. Skorzystaj w tym celu z narz\u0119dzi takich jak Google Keyword Planner czy Ahrefs, aby sprawdzi\u0107, jakie frazy s\u0105 cz\u0119sto wyszukiwane przez u\u017cytkownik\u00f3w. Pami\u0119taj, aby tworz\u0105c wiecznie \u017cywe tre\u015bci, unika\u0107 zapyta\u0144 zbyt og\u00f3lnych lub zwi\u0105zanych z aktualnymi wydarzeniami, kt\u00f3re mog\u0105 straci\u0107 na warto\u015bci z biegiem czasu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wykorzystaj_odpowiednie_formaty_evergreen_content\"><\/span>Wykorzystaj odpowiednie formaty evergreen content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zastanawiasz si\u0119, jakie s\u0105 przyk\u0142ady evergreen content? Za ponadczasow\u0105 tre\u015b\u0107 uchodz\u0105 na przyk\u0142ad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>poradniki krok po kroku (instrukcja, jak naprawi\u0107 rower czy przepis na domowe ciasto);<\/li>\n\n\n\n<li>listy najlepszych produkt\u00f3w, np. najciekawsze ksi\u0105\u017cki kucharskie czy najskuteczniejsze aplikacje do nauki j\u0119zyka;<\/li>\n\n\n\n<li>artyku\u0142y edukacyjne, np. jak dba\u0107 o ro\u015bliny doniczkowe czy jak zrozumie\u0107 podstawy fotografii;<\/li>\n\n\n\n<li>historie inspiruj\u0105ce czy motywuj\u0105ce, kt\u00f3re nie trac\u0105 na warto\u015bci z up\u0142ywem czasu.<\/li>\n<\/ul>\n\n\n\n<p><strong>Je\u015bli planujesz wykorzystanie tre\u015bci evergreen na swojej stronie WWW, to musisz postawi\u0107 na przyk\u0142ady wiecznie \u017cywych tekst\u00f3w<\/strong>. Pami\u0119taj jednak, \u017ce nie musz\u0105 to by\u0107 wy\u0142\u0105cznie artyku\u0142y. Zastosuj r\u00f3wnie\u017c infografiki, e-booki czy filmy. Wykorzystuj r\u00f3\u017cnorodno\u015b\u0107 format\u00f3w, aby dotrze\u0107 do jak najszerszego grona odbiorc\u00f3w i zwi\u0119kszy\u0107 zasi\u0119g.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zadbaj_o_jakosc_i_wartosc_wiecznie_zielonego_contentu\"><\/span>Zadbaj o jako\u015b\u0107 i warto\u015b\u0107 wiecznie zielonego contentu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kiedy ju\u017c masz wybrany odpowiedni temat evergreen, to mo\u017cesz skupi\u0107 si\u0119 na jako\u015bci i warto\u015bci merytorycznej tekstu. Czytelnicy doceni\u0105 wiecznie zielone tre\u015bci, kt\u00f3re dostarcz\u0105 im wyczerpuj\u0105cych informacji oraz praktycznych porad. Warto wi\u0119c zainwestowa\u0107 czas w solidne przygotowanie merytoryczne \u2013 przeczyta\u0107 artyku\u0142y naukowe, porozmawia\u0107 z ekspertami czy przestudiowa\u0107 statystyki.<\/p>\n\n\n\n<p>Staraj si\u0119 r\u00f3wnie\u017c unika\u0107 powielania informacji, kt\u00f3re ju\u017c s\u0105 dost\u0119pne w sieci. Dobrze napisany evergreen content zawsze dodaje co\u015b od siebie, np. w\u0142asne do\u015bwiadczenia czy analizy. Warto pami\u0119ta\u0107, \u017ce g\u0142\u00f3wnym celem wiecznie aktualnych tre\u015bci jest dostarczenie warto\u015bci swoim czytelnikom. Tw\u00f3rz wi\u0119c materia\u0142y, kt\u00f3re b\u0119d\u0105 pomocne, inspiruj\u0105ce lub edukacyjne. W ten spos\u00f3b zbudujesz lojalno\u015b\u0107 w\u015br\u00f3d odbiorc\u00f3w i zwi\u0119kszysz szanse na d\u0142ugotrwa\u0142y sukces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zastosuj_przystepny_jezyk_i_styl_aby_tworzyc_wiecznie_zielone_tresci\"><\/span>Zastosuj przyst\u0119pny j\u0119zyk i styl, aby tworzy\u0107 wiecznie zielone tre\u015bci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wiesz ju\u017c, \u017ce artyku\u0142ami evergreen b\u0119d\u0105 poradniki, listy czy teksty edukacyjne. Pami\u0119taj, \u017ce musisz w ich przypadku zadba\u0107 o j\u0119zyk i styl. Pisz przyst\u0119pnie, zrozumiale i anga\u017cuj\u0105co, aby przyci\u0105gn\u0105\u0107 uwag\u0119 czytelnik\u00f3w. Unikaj nadmiernego stosowania skomplikowanego s\u0142ownictwa czy d\u0142ugich, zawi\u0142ych zda\u0144.<\/p>\n\n\n\n<p>We\u017a pod uwag\u0119 te\u017c to, \u017ce <strong>dobry evergreen content musi by\u0107 atrakcyjny wizualnie<\/strong>. Warto wi\u0119c stosowa\u0107 akapity, podtytu\u0142y czy pogrubienia, kt\u00f3re u\u0142atwiaj\u0105 czytanie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optymalizuj_wiecznie_zywe_tresci\"><\/span>Optymalizuj wiecznie \u017cywe tre\u015bci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zdaniem ekspert\u00f3w evergreen content przyci\u0105ga internaut\u00f3w, je\u015bli jest bogaty w informacje i wiedz\u0119, kt\u00f3ra nie traci na warto\u015bci z biegiem czasu. Staraj si\u0119, aby Twoje teksty by\u0142y kompleksowe i wyczerpuj\u0105ce, a jednocze\u015bnie \u0142atwe do zrozumienia dla czytelnik\u00f3w.<\/p>\n\n\n\n<p>Aby jednak u\u017cytkownicy mogli zapozna\u0107 si\u0119 z tre\u015bciami strony, ponadczasowe teksty musz\u0105 osi\u0105gn\u0105\u0107 wysokie pozycje w wynikach wyszukiwania. Tak si\u0119 stanie, je\u017celi zostan\u0105 zoptymalizowane pod k\u0105tem SEO. Pami\u0119taj wi\u0119c o stosowaniu odpowiednich s\u0142\u00f3w kluczowych, meta opis\u00f3w oraz nag\u0142\u00f3wk\u00f3w H1 i H2. Dobrze przemy\u015blana optymalizacja pomo\u017ce Twoim artyku\u0142om utrzyma\u0107 si\u0119 na szczycie rankingu przez d\u0142u\u017cszy czas.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\"><span class=\"hs-cta-node hs-cta-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\" id=\"hs-cta-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10055 lazyload\" id=\"hs-cta-img-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/e5c1a5b3-166a-4786-ae11-e74e3cabc5ee.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'e5c1a5b3-166a-4786-ae11-e74e3cabc5ee', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nie_zapominaj_o_aktualizacji_evergreen_contentu\"><\/span>Nie zapominaj o aktualizacji evergreen contentu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wiesz ju\u017c, jak tworzy\u0107 tre\u015bci evergreen. Warto pami\u0119ta\u0107, \u017ce nawet najlepszy tekst mo\u017ce wymaga\u0107 drobnych zmian czy uzupe\u0142nie\u0144, aby pozosta\u0107 warto\u015bciowym. Je\u015bli po pewnym czasie zauwa\u017cysz, \u017ce Tw\u00f3j artyku\u0142 ju\u017c nie odgrywa swojej roli, to warto go zaktualizowa\u0107. Mo\u017ce to by\u0107 na przyk\u0142ad dodanie nowych informacji, uzupe\u0142nienie danych statystycznych czy korekta b\u0142\u0119d\u00f3w merytorycznych. Dzi\u0119ki temu tre\u015bci typu evergreen b\u0119d\u0105 nadal atrakcyjne dla czytelnik\u00f3w i utrzymaj\u0105 si\u0119 na wysokich pozycjach w wynikach wyszukiwania.<\/p>\n\n\n\n<p>Chcesz ju\u017c teraz pisa\u0107 tre\u015bci evergreen? To \u015bwietnie! <strong>Ponadczasowe teksty stanowi\u0105 kluczowy element content marketingu ka\u017cdej strony internetowej<\/strong>. Dzi\u0119ki takim materia\u0142om mo\u017cesz przyci\u0105gn\u0105\u0107 nowych czytelnik\u00f3w oraz poprawi\u0107 pozycjonowanie witryny w wyszukiwarce. Pami\u0119taj jednak, \u017ce r\u00f3wnie wa\u017cne jest dostarczanie aktualnych informacji oraz dbanie o r\u00f3\u017cnorodno\u015b\u0107 temat\u00f3w na Twoim blogu. Je\u015bli potrzebujesz wsparcia w dzia\u0142aniach online, to ju\u017c teraz rozpocznij wsp\u00f3\u0142prac\u0119 z WeNet.<\/p><div class=\"ppdid69f2cc7dab317\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10055 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ymgxn69f2cc7dab203 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ymgxn69f2cc7dab203 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ymgxn69f2cc7dab203 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ymgxn69f2cc7dab203 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ymgxn69f2cc7dab203 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zwhpi69f2cc7daa144\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10055 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zwhpi69f2cc7daa144 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zwhpi69f2cc7daa144 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zwhpi69f2cc7daa144 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zwhpi69f2cc7daa144 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zwhpi69f2cc7daa144 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uqvkc69f2cc7daa0ce\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10055 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.uqvkc69f2cc7daa0ce {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.uqvkc69f2cc7daa0ce {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.uqvkc69f2cc7daa0ce {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.uqvkc69f2cc7daa0ce {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.uqvkc69f2cc7daa0ce {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"nwoex69f2cc7daa046\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10055 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nwoex69f2cc7daa046 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nwoex69f2cc7daa046 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nwoex69f2cc7daa046 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nwoex69f2cc7daa046 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nwoex69f2cc7daa046 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"sygty69f2cc7da9fcf\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10055 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.sygty69f2cc7da9fcf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.sygty69f2cc7da9fcf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.sygty69f2cc7da9fcf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.sygty69f2cc7da9fcf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.sygty69f2cc7da9fcf {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ijota69f2cc7da9f55\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-10055 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ijota69f2cc7da9f55 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ijota69f2cc7da9f55 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ijota69f2cc7da9f55 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ijota69f2cc7da9f55 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ijota69f2cc7da9f55 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"frwtv69f2cc7da9ed2\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10055 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.frwtv69f2cc7da9ed2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.frwtv69f2cc7da9ed2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.frwtv69f2cc7da9ed2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.frwtv69f2cc7da9ed2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.frwtv69f2cc7da9ed2 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fygmp69f2cc7da9e4a\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10055 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fygmp69f2cc7da9e4a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fygmp69f2cc7da9e4a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fygmp69f2cc7da9e4a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fygmp69f2cc7da9e4a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fygmp69f2cc7da9e4a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bczgg69f2cc7da9da4\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10055 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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