{"id":10063,"date":"2023-12-13T21:01:44","date_gmt":"2023-12-13T20:01:44","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=10063"},"modified":"2026-04-28T10:30:16","modified_gmt":"2026-04-28T08:30:16","slug":"jak-dzialaja-platformy-marketplace","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/jak-dzialaja-platformy-marketplace\/","title":{"rendered":"Jak dzia\u0142aj\u0105 platformy Marketplace?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/24-1.png\" alt=\"Dzia\u0142anie platformy marketplace\" class=\"wp-image-10067 colorbox-10063 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/24-1.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/24-1-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/24-1-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/24-1-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/24-1-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/24-1-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/24-1-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Rozw\u00f3j i przysz\u0142o\u015b\u0107 handlu online z pewno\u015bci\u0105 zwi\u0105zane s\u0105 z platformami Marketplace. Dla kogo jest ta forma sprzeda\u017cy? Czy warto do\u0142\u0105czy\u0107 do istniej\u0105cej platformy? Odpowiedzi na te pytania zale\u017c\u0105 od indywidualnych potrzeb i cel\u00f3w biznesowych. Jedno jest pewne: rosn\u0105ca popularno\u015b\u0107 platform Marketplace wp\u0142ywa na spos\u00f3b, w jaki prowadzimy sprzeda\u017c online, a pozycjonowanie asortymentu staje si\u0119 kluczowym elementem strategii marketingowej ka\u017cdego sprzedawcy.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/jak-dzialaja-platformy-marketplace\/#Co_to_jest_i_jak_dziala_marketplace_%E2%80%93_Facebook_Allegro_Amazon_eBay\" >Co to jest i jak dzia\u0142a marketplace &#8211; Facebook, Allegro, Amazon, eBay?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/jak-dzialaja-platformy-marketplace\/#Jakie_sa_najpopularniejsze_platformy_Marketplace\" >Jakie s\u0105 najpopularniejsze platformy Marketplace?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/jak-dzialaja-platformy-marketplace\/#Marketplace_czy_e-sklep_%E2%80%93_co_wybrac\" >Marketplace czy e-sklep \u2013 co wybra\u0107?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/jak-dzialaja-platformy-marketplace\/#Zalety_sprzedawania_na_Marketplaceach\" >Zalety sprzedawania na Marketplace&#8217;ach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/jak-dzialaja-platformy-marketplace\/#Wady_sprzedawania_na_Marketplaceach\" >Wady sprzedawania na Marketplace&#8217;ach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/jak-dzialaja-platformy-marketplace\/#Zalety_sprzedawania_w_wlasnym_e-sklepie\" >Zalety sprzedawania w w\u0142asnym e-sklepie<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/jak-dzialaja-platformy-marketplace\/#Platformy_Marketplace_%E2%80%93_podsumowanie\" >Platformy Marketplace \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_to_jest_i_jak_dziala_marketplace_%E2%80%93_Facebook_Allegro_Amazon_eBay\"><\/span>Co to jest i jak dzia\u0142a marketplace &#8211; Facebook, Allegro, Amazon, eBay?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Platforma Marketplace to wirtualne \u015brodowisko, kt\u00f3re \u0142\u0105czy sprzedawc\u00f3w i kupuj\u0105cych, umo\u017cliwiaj\u0105c im handel r\u00f3\u017cnorodnymi produktami. W dzisiejszym artykule om\u00f3wimy spos\u00f3b funkcjonowania tych platform, zastanowimy si\u0119 nad wyborem mi\u0119dzy nimi a tradycyjnymi e-sklepami oraz przeanalizujemy, jakie korzy\u015bci mog\u0105 przynie\u015b\u0107 zar\u00f3wno sprzedawcom, jak i klientom.<\/p>\n\n\n\n<p>Dzia\u0142anie platformy Marketplace opiera si\u0119 na prostym modelu \u2013 sprzedawcy zak\u0142adaj\u0105 swoje sklepy na platformie, dodaj\u0105 produkty, a klienci przegl\u0105daj\u0105, wybieraj\u0105 i dokonuj\u0105 zakup\u00f3w. Operator platformy pe\u0142ni rol\u0119 po\u015brednika, umo\u017cliwiaj\u0105c dokonywanie p\u0142atno\u015bci, co zwi\u0119ksza bezpiecze\u0144stwo transakcji.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ccb2ab25-2334-4479-993f-5deb6827013a\"><span class=\"hs-cta-node hs-cta-ccb2ab25-2334-4479-993f-5deb6827013a\" id=\"hs-cta-ccb2ab25-2334-4479-993f-5deb6827013a\">&lt;!&#8211;[if lte IE 8]&gt;<div id=\"hs-cta-ie-element\"><\/div>&lt;![endif]&#8211;&gt;<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ccb2ab25-2334-4479-993f-5deb6827013a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10063 lazyload\" id=\"hs-cta-img-ccb2ab25-2334-4479-993f-5deb6827013a\" style=\"border-width:0px\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ccb2ab25-2334-4479-993f-5deb6827013a.png\" alt=\"Zam\u00f3w budow\u0119 e-sklepu\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><a href=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\">https:\/\/js-eu1.hscta.net\/cta\/current.js<\/a> hbspt.cta.load(25646044, &#8216;ccb2ab25-2334-4479-993f-5deb6827013a&#8217;, {&#8220;useNewLoader&#8221;:&#8221;true&#8221;,&#8221;region&#8221;:&#8221;eu1&#8243;}); <\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_sa_najpopularniejsze_platformy_Marketplace\"><\/span>Jakie s\u0105 najpopularniejsze platformy Marketplace?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jednym z pionier\u00f3w w dziedzinie platform handlowych jest gigantyczny Amazon Marketplace. Jako jeden z operator\u00f3w platform typu marketplace, Amazon umo\u017cliwia w\u0142a\u015bcicielom sklep\u00f3w do\u0142\u0105czenie do swojej internetowej platformy, gdzie maj\u0105 dost\u0119p do milion\u00f3w produkt\u00f3w. Amazon jest popularny zar\u00f3wno w\u015br\u00f3d sprzedawc\u00f3w, jak i klient\u00f3w, oferuj\u0105c szeroki wyb\u00f3r produkt\u00f3w oraz integracj\u0119 z dowolnym systemem p\u0142atno\u015bci. Korzy\u015bci dla klient\u00f3w obejmuj\u0105 du\u017cy wyb\u00f3r w asortymencie, bezpiecze\u0144stwo zakup\u00f3w oraz mo\u017cliwo\u015b\u0107 zwrot\u00f3w.<\/p>\n\n\n\n<p>Ebay to kolejny gigant w \u015bwiecie platform handlowych. Jako globalna platforma aukcyjna, eBay umo\u017cliwia sprzedawcom wystawianie swoich produkt\u00f3w na licytacj\u0119, co przyci\u0105ga r\u00f3\u017cnorodne grupy klient\u00f3w. R\u00f3\u017cne kategorie produkt\u00f3w, mo\u017cliwo\u015b\u0107 negocjacji cen, oraz globalna spo\u0142eczno\u015b\u0107 kupuj\u0105cych i sprzedaj\u0105cych sprawiaj\u0105, \u017ce eBay jest jednym z najcz\u0119\u015bciej wybieranych miejsc handlowych online.<\/p>\n\n\n\n<p>Co to jest Allegro? To najwi\u0119kszy marketplace w Polsce, ciesz\u0105cy si\u0119 du\u017c\u0105 popularno\u015bci\u0105 w\u015br\u00f3d konsument\u00f3w. Dla kupuj\u0105cych, do\u0142\u0105czenie do Allegro oznacza dost\u0119p do bogatej oferty produkt\u00f3w, systemu ocen i bezpiecznych transakcji.<\/p>\n\n\n\n<p>Facebook Marketplace to powszechnie znana, dynamicznie rozwijaj\u0105ca si\u0119 platforma, umo\u017cliwiaj\u0105ca w\u0142a\u015bcicielom sklep\u00f3w marketplace dotarcie do szerokiego grona u\u017cytkownik\u00f3w dzi\u0119ki powi\u0105zanej z ni\u0105, popularnej sieci spo\u0142eczno\u015bciowej. Zalety sprzeda\u017cy na Facebook Marketplace to nie tylko ogromna liczba potencjalnych klient\u00f3w, ale tak\u017ce mo\u017cliwo\u015b\u0107 sprzeda\u017cy lokalnej, dzi\u0119ki funkcji geolokalizacji u\u017cytkownik\u00f3w.<\/p>\n\n\n\n<p>Amazon Marketplace, Ebay, Allegro, Facebook Marketplace to tylko kilka przyk\u0142ad\u00f3w popularnych platform handlowych. Czy warto do\u0142\u0105czy\u0107 do takiej platformy? To zale\u017cy od strategii sprzeda\u017cowej, rodzaju asortymentu oraz preferencji danego w\u0142a\u015bciciela sklepu. Jedno jest pewne \u2013 rozw\u00f3j i przysz\u0142o\u015b\u0107 handlu elektronicznego kszta\u0142tuj\u0105 si\u0119 g\u0142\u00f3wnie poprzez dynamiczny rozw\u00f3j platform marketplace.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a\"><span class=\"hs-cta-node hs-cta-b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a\" id=\"hs-cta-b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a\">&lt;!&#8211;[if lte IE 8]&gt;<div id=\"hs-cta-ie-element\"><\/div>&lt;![endif]&#8211;&gt;<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10063 lazyload\" id=\"hs-cta-img-b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a\" style=\"border-width:0px\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a.png\" alt=\"Sprawd\u017a, jak za\u0142o\u017cy\u0107 i wypromowa\u0107 sklep online &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><a href=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\">https:\/\/js-eu1.hscta.net\/cta\/current.js<\/a> hbspt.cta.load(25646044, &#8216;b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a&#8217;, {&#8220;useNewLoader&#8221;:&#8221;true&#8221;,&#8221;region&#8221;:&#8221;eu1&#8243;}); <\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketplace_czy_e-sklep_%E2%80%93_co_wybrac\"><\/span>Marketplace czy e-sklep \u2013 co wybra\u0107?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W \u015bwiecie handlu internetowego wyb\u00f3r mi\u0119dzy platform\u0105 handlow\u0105 a w\u0142asnym sklepem online staje si\u0119 kluczowym zagadnieniem dla przedsi\u0119biorc\u00f3w. Decyzja ta wp\u0142ywa nie tylko na spos\u00f3b prezentacji produkt\u00f3w, ale tak\u017ce na strategie marketingowe, bezpiecze\u0144stwo transakcji i og\u00f3ln\u0105 przysz\u0142o\u015b\u0107 biznesu. Przed podj\u0119ciem decyzji warto zastanowi\u0107 si\u0119 nad zaletami i wadami zar\u00f3wno marketplace&#8217;\u00f3w, jak i e-sklep\u00f3w. Kto powinien wybra\u0107 sprzeda\u017c na marketplace, a dla kogo jest w\u0142asny e-sklep?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zalety_sprzedawania_na_Marketplaceach\"><\/span>Zalety sprzedawania na Marketplace&#8217;ach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ogromna liczba klient\u00f3w<\/li>\n<\/ul>\n\n\n\n<p>Jedn\u0105 z kluczowych korzy\u015bci korzystania z popularnych marketplace&#8217;\u00f3w, takich jak Amazon czy AliExpress, jest dost\u0119p do ogromnej bazy klient\u00f3w, a z perspektywy kupuj\u0105cego &#8211; milion\u00f3w produkt\u00f3w. To pot\u0119\u017cne narz\u0119dzie umo\u017cliwia w\u0142a\u015bcicielom sklep\u00f3w marketplace dotarcie do szerokiej grupy odbiorc\u00f3w bez konieczno\u015bci inwestowania w rozbudowan\u0105 stron\u0119 internetow\u0105.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>System ocen i zaufanie klient\u00f3w<\/li>\n<\/ul>\n\n\n\n<p>Dzi\u0119ki systemowi ocen na danej platformie, sprzedawcy mog\u0105 zyska\u0107 zaufanie potencjalnych klient\u00f3w. To droga do tego, aby zdoby\u0107 zaufanie u\u017cytkownik\u00f3w platformy, a tym samym zbudowanie lojalnego grona kupuj\u0105cych.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Integracje, a r\u00f3\u017cne rodzaje marketplace<\/li>\n<\/ul>\n\n\n\n<p>Du\u017c\u0105 zalet\u0105 korzystania z marketplace&#8217;\u00f3w jest mo\u017cliwo\u015b\u0107 \u0142atwej integracji z r\u00f3\u017cnymi rodzajami platform handlowych. Dzi\u0119ki temu zarz\u0105dzanie sprzeda\u017c\u0105 na wielu popularnych marketplace&#8217;ach staje si\u0119 efektywniejsze.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wady_sprzedawania_na_Marketplaceach\"><\/span>Wady sprzedawania na Marketplace&#8217;ach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Konkurencja i pozycjonowanie asortymentu<\/li>\n<\/ul>\n\n\n\n<p>Jedn\u0105 z g\u0142\u00f3wnych wad korzystania z popularnych marketplace&#8217;\u00f3w jest silna konkurencja oraz trudno\u015bci w pozycjonowaniu w\u0142asnego asortymentu. Pr\u00f3ba wyr\u00f3\u017cnienia si\u0119 mo\u017ce okaza\u0107 si\u0119 wyzwaniem, zw\u0142aszcza dla nowych sprzedawc\u00f3w.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bezpiecze\u0144stwo transakcji<\/li>\n<\/ul>\n\n\n\n<p>Chocia\u017c wi\u0119kszo\u015b\u0107 platform handlowych stawia na bezpiecze\u0144stwo zakup\u00f3w, sprzeda\u017c na platformach tego typu mo\u017ce wi\u0105za\u0107 si\u0119 ze zwi\u0119kszonym ryzykiem zwi\u0105zanym z oszustwami. Prowadz\u0105c w\u0142asny e-sklep, zdecydowanie \u0142atwiej jest zadba\u0107 o bezpiecze\u0144stwo klient\u00f3w, ani\u017celi dodaj\u0105c sw\u00f3j asortyment na platformy handlowe dost\u0119pne dla wszystkich internaut\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zalety_sprzedawania_w_wlasnym_e-sklepie\"><\/span>Zalety sprzedawania w w\u0142asnym e-sklepie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kontrola nad mark\u0105 i rozpoznawalno\u015b\u0107<\/li>\n<\/ul>\n\n\n\n<p>W\u0142asny sklep internetowy daje w\u0142a\u015bcicielowi pe\u0142n\u0105 kontrol\u0119 nad mark\u0105 i jej rozpoznawalno\u015bci\u0105. To istotne, zw\u0142aszcza dla tych, kt\u00f3rzy k\u0142ad\u0105 du\u017cy nacisk na budowanie unikalnej to\u017csamo\u015bci marki.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Elastyczno\u015b\u0107 strategii marketingowych<\/li>\n<\/ul>\n\n\n\n<p>Posiadaj\u0105c swoj\u0105 stron\u0119 internetow\u0105, w\u0142a\u015bciciel sklepu mo\u017ce swobodnie kszta\u0142towa\u0107 strategie marketingowe, dostosowuj\u0105c je do specyfiki swojej bran\u017cy i grupy docelowej. To daje wi\u0119cej elastyczno\u015bci w promocji produkt\u00f3w.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bezpiecze\u0144stwo zakup\u00f3w i rozw\u00f3j przysz\u0142o\u015bciowy<\/li>\n<\/ul>\n\n\n\n<p>W przypadku e-sklep\u00f3w, funkcje bezpiecze\u0144stwa transakcji mog\u0105 by\u0107 dostosowane do indywidualnych potrzeb, co z kolei przek\u0142ada si\u0119 na wi\u0119ksze bezpiecze\u0144stwo zar\u00f3wno dla klient\u00f3w, jak i sprzedawcy. Ponadto, rozw\u00f3j i przysz\u0142o\u015b\u0107 biznesu s\u0105 w r\u0119kach w\u0142a\u015bciciela sklepu, co pozwala na bardziej \u015bwiadome podej\u015bcie do rozwoju firmy.<\/p>\n\n\n\n<p>W kontek\u015bcie wyboru mi\u0119dzy platform\u0105 handlow\u0105 a w\u0142asnym sklepem online, ka\u017cda opcja niesie ze sob\u0105 zar\u00f3wno zalety, jak i wady. Ostateczny wyb\u00f3r powinien by\u0107 podyktowany indywidualnymi potrzebami, strategi\u0105 biznesow\u0105 i preferencjami przedsi\u0119biorcy. Bez wzgl\u0119du na to, czy decydujesz si\u0119 na marketplace czy w\u0142asny e-sklep, kluczem do sukcesu jest staranne zrozumienie specyfiki danej platformy oraz dostosowanie strategii sprzeda\u017cy do jej unikalnych cech.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-028e116a-2710-4c5e-b99b-8d0f6329e56d\"><span class=\"hs-cta-node hs-cta-028e116a-2710-4c5e-b99b-8d0f6329e56d\" id=\"hs-cta-028e116a-2710-4c5e-b99b-8d0f6329e56d\">&lt;!&#8211;[if lte IE 8]&gt;<div id=\"hs-cta-ie-element\"><\/div>&lt;![endif]&#8211;&gt;<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/028e116a-2710-4c5e-b99b-8d0f6329e56d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10063 lazyload\" id=\"hs-cta-img-028e116a-2710-4c5e-b99b-8d0f6329e56d\" style=\"border-width:0px\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/028e116a-2710-4c5e-b99b-8d0f6329e56d.png\" alt=\"e-commerce_v1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><a href=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\">https:\/\/js-eu1.hscta.net\/cta\/current.js<\/a> hbspt.cta.load(25646044, &#8216;028e116a-2710-4c5e-b99b-8d0f6329e56d&#8217;, {&#8220;useNewLoader&#8221;:&#8221;true&#8221;,&#8221;region&#8221;:&#8221;eu1&#8243;}); <\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Platformy_Marketplace_%E2%80%93_podsumowanie\"><\/span>Platformy Marketplace \u2013 podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Internetowe platformy handlowe, takie jak chocia\u017cby Empik marketplace czy Amazon Marketplace, nie tylko umo\u017cliwiaj\u0105 w\u0142a\u015bcicielom sklep\u00f3w sprzeda\u017c swoich produkt\u00f3w i daj\u0105 ekspozycj\u0119 na potencjalnie nowych kupuj\u0105cych, ale tak\u017ce oferuj\u0105 wyj\u0105tkowe korzy\u015bci dla klient\u00f3w.<\/p>\n\n\n\n<p>W\u0142asny sklep na danej platformie handlowej otwiera przed przedsi\u0119biorcami wiele mo\u017cliwo\u015bci. Sprzedawcy maj\u0105 szans\u0119 na dotarcie do du\u017cej liczby klient\u00f3w, co przek\u0142ada si\u0119 na znaczny wzrost sprzeda\u017cy. Co wi\u0119cej, system ocen, b\u0119d\u0105cy integraln\u0105 cz\u0119\u015bci\u0105 ka\u017cdej platformy, umo\u017cliwia klientom dok\u0142adne ocenianie jako\u015bci us\u0142ug, co wp\u0142ywa na rozpoznawalno\u015b\u0107 marki.<\/p>\n\n\n\n<p>Je\u015bli jednak zale\u017cy Ci na budowaniu to\u017csamo\u015bci marki i wi\u0119kszej niezale\u017cno\u015bci biznesowej, lepszym rozwi\u0105zaniem mo\u017ce okaza\u0107 si\u0119 w\u0142asny e-sklep. Cho\u0107 wi\u0105\u017ce si\u0119 to z wi\u0119kszymi kosztami promocji i dotarcia do klienta, w d\u0142u\u017cszej perspektywie czasu, w\u0142asny sklep internetowy mo\u017ce pom\u00f3c Ci zbudowa\u0107 szerokie grono lojalnych klient\u00f3w, czego marketplace w praktyce nie b\u0119dzie w stanie zapewni\u0107.<\/p><div class=\"nzyhm69f2c72256b56\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10063 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nzyhm69f2c72256b56 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nzyhm69f2c72256b56 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nzyhm69f2c72256b56 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nzyhm69f2c72256b56 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nzyhm69f2c72256b56 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"mfntx69f2c72256abb\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10063 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.mkqaz69f2c7225675a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.mkqaz69f2c7225675a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.mkqaz69f2c7225675a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.mkqaz69f2c7225675a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.mkqaz69f2c7225675a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"suwpd69f2c722566da\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10063 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.oficm69f2c7225666d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.oficm69f2c7225666d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.oficm69f2c7225666d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.oficm69f2c7225666d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.oficm69f2c7225666d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"odwks69f2c722565fa\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10063 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.odwks69f2c722565fa {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.odwks69f2c722565fa {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.odwks69f2c722565fa {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.odwks69f2c722565fa {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.odwks69f2c722565fa {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pymfs69f2c7225657b\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10063 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pymfs69f2c7225657b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pymfs69f2c7225657b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pymfs69f2c7225657b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pymfs69f2c7225657b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pymfs69f2c7225657b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xnnys69f2c722564f4\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-10063 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xnnys69f2c722564f4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xnnys69f2c722564f4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xnnys69f2c722564f4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xnnys69f2c722564f4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xnnys69f2c722564f4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"cxogm69f2c72256472\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10063 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.cxogm69f2c72256472 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.cxogm69f2c72256472 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.cxogm69f2c72256472 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.cxogm69f2c72256472 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.cxogm69f2c72256472 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"spyfz69f2c722563bf\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10063 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.spyfz69f2c722563bf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.spyfz69f2c722563bf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.spyfz69f2c722563bf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.spyfz69f2c722563bf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.spyfz69f2c722563bf {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fdxpl69f2c72255eaf\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10063 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fdxpl69f2c72255eaf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fdxpl69f2c72255eaf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fdxpl69f2c72255eaf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fdxpl69f2c72255eaf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fdxpl69f2c72255eaf {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;10063&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Jak dzia\u0142aj\u0105 platformy Marketplace?&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rozw\u00f3j i przysz\u0142o\u015b\u0107 handlu online z pewno\u015bci\u0105 zwi\u0105zane s\u0105 z platformami Marketplace. Dla kogo jest ta forma sprzeda\u017cy? Czy warto do\u0142\u0105czy\u0107 do istniej\u0105cej platformy? Odpowiedzi na te pytania zale\u017c\u0105 od indywidualnych potrzeb i cel\u00f3w biznesowych. Jedno jest pewne: rosn\u0105ca popularno\u015b\u0107 platform Marketplace wp\u0142ywa na spos\u00f3b, w jaki prowadzimy sprzeda\u017c online, a pozycjonowanie asortymentu staje si\u0119 [&hellip;]<\/p>\n","protected":false},"author":101039,"featured_media":10066,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[147],"tags":[],"class_list":["post-10063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak dzia\u0142aj\u0105 platformy Marketplace? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/jak-dzialaja-platformy-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak dzia\u0142aj\u0105 platformy Marketplace?\" \/>\n<meta property=\"og:description\" content=\"Rozw\u00f3j i przysz\u0142o\u015b\u0107 handlu online z pewno\u015bci\u0105 zwi\u0105zane s\u0105 z platformami Marketplace. Dla kogo jest ta forma sprzeda\u017cy? Czy warto do\u0142\u0105czy\u0107 do istniej\u0105cej platformy? Odpowiedzi na te pytania zale\u017c\u0105 od indywidualnych potrzeb i cel\u00f3w biznesowych. Jedno jest pewne: rosn\u0105ca popularno\u015b\u0107 platform Marketplace wp\u0142ywa na spos\u00f3b, w jaki prowadzimy sprzeda\u017c online, a pozycjonowanie asortymentu staje si\u0119 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/jak-dzialaja-platformy-marketplace\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-13T20:01:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-28T08:30:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/24.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Oskar Przyborowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oskar Przyborowski\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jak dzia\u0142aj\u0105 platformy Marketplace? - WeNet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/jak-dzialaja-platformy-marketplace\/","og_locale":"pl_PL","og_type":"article","og_title":"Jak dzia\u0142aj\u0105 platformy Marketplace?","og_description":"Rozw\u00f3j i przysz\u0142o\u015b\u0107 handlu online z pewno\u015bci\u0105 zwi\u0105zane s\u0105 z platformami Marketplace. 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