{"id":10194,"date":"2024-01-10T15:57:43","date_gmt":"2024-01-10T14:57:43","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=10194"},"modified":"2024-01-10T15:57:45","modified_gmt":"2024-01-10T14:57:45","slug":"11-wskazowek-jak-napisac-dobry-artykul-prasowy","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/11-wskazowek-jak-napisac-dobry-artykul-prasowy\/","title":{"rendered":"11 wskaz\u00f3wek, jak napisa\u0107 dobry artyku\u0142 prasowy"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/01\/artykul_prasowy.jpg.jpg\" alt=\"artyku\u0142 prasowy jak napisa\u0107\" class=\"wp-image-10195 colorbox-10194 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/01\/artykul_prasowy.jpg.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/01\/artykul_prasowy.jpg-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/01\/artykul_prasowy.jpg-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/01\/artykul_prasowy.jpg-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/01\/artykul_prasowy.jpg-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/01\/artykul_prasowy.jpg-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/01\/artykul_prasowy.jpg-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Od pierwszego pomys\u0142u, a\u017c po ostateczn\u0105 publikacj\u0119 \u2013 droga artyku\u0142u prasowego (szczeg\u00f3lnie tego w wydaniu online) jest pe\u0142na wyzwa\u0144. Jak wi\u0119c upewni\u0107 si\u0119, \u017ce tekst wyr\u00f3\u017cni si\u0119 na tle innych? W tym poradniku wyja\u015bniamy, jak pisa\u0107 tre\u015bci, kt\u00f3re nie tylko przyci\u0105gn\u0105 uwag\u0119, ale r\u00f3wnie\u017c zostan\u0105 z czytelnikami na d\u0142u\u017cej. To wyj\u0105tkowo istotne w Internecie, kt\u00f3ry zosta\u0142 zalany fal\u0105 informacji \u2013 w takich warunkach warto wiedzie\u0107, jak wygl\u0105da dobry copywriting.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/11-wskazowek-jak-napisac-dobry-artykul-prasowy\/#Co_musisz_wiedziec_przed_pisaniem_artykulu_prasowego\" >Co musisz wiedzie\u0107 przed pisaniem artyku\u0142u prasowego?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/11-wskazowek-jak-napisac-dobry-artykul-prasowy\/#Cechy_i_budowa_artykulu_czyli_jak_napisac_dobry_tekst_prasowy\" >Cechy i budowa artyku\u0142u, czyli jak napisa\u0107 dobry tekst prasowy?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/11-wskazowek-jak-napisac-dobry-artykul-prasowy\/#Postaw_na_dobry_tytul\" >Postaw na dobry tytu\u0142<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/11-wskazowek-jak-napisac-dobry-artykul-prasowy\/#Zadbaj_o_dobre_wrazenie_%E2%80%93_lead_artykulu\" >Zadbaj o dobre wra\u017cenie \u2013 lead artyku\u0142u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/11-wskazowek-jak-napisac-dobry-artykul-prasowy\/#Nie_zapomnij_o_czytelnosci\" >Nie zapomnij o czytelno\u015bci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/11-wskazowek-jak-napisac-dobry-artykul-prasowy\/#Zachowaj_odpowiedni_styl_i_tonacje\" >Zachowaj odpowiedni styl i tonacj\u0119<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/11-wskazowek-jak-napisac-dobry-artykul-prasowy\/#Uzupelnij_tekst_o_cytaty_i_zrodla\" >Uzupe\u0142nij tekst o cytaty i \u017ar\u00f3d\u0142a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/11-wskazowek-jak-napisac-dobry-artykul-prasowy\/#Wzbogac_tekst_o_ilustracje_i_zdjecia\" >Wzboga\u0107 tekst o ilustracje i zdj\u0119cia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/11-wskazowek-jak-napisac-dobry-artykul-prasowy\/#Pisz_spojnie_i_logicznie\" >Pisz sp\u00f3jnie i logicznie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/11-wskazowek-jak-napisac-dobry-artykul-prasowy\/#Optymalizuj_swoj_tekst\" >Optymalizuj sw\u00f3j tekst<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/11-wskazowek-jak-napisac-dobry-artykul-prasowy\/#Podawaj_konkretne_informacje\" >Podawaj konkretne informacje<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/11-wskazowek-jak-napisac-dobry-artykul-prasowy\/#Opowiedz_historie\" >Opowiedz histori\u0119<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/11-wskazowek-jak-napisac-dobry-artykul-prasowy\/#Wyraznie_zakoncz_tekst\" >Wyra\u017anie zako\u0144cz tekst<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_musisz_wiedziec_przed_pisaniem_artykulu_prasowego\"><\/span>Co musisz wiedzie\u0107 przed pisaniem artyku\u0142u prasowego?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Rozw\u00f3j Internetu, \u015brodk\u00f3w masowego przekazu oraz medi\u00f3w spo\u0142eczno\u015bciowych sprawi\u0142, \u017ce dzi\u015b ka\u017cdy mo\u017ce sta\u0107 si\u0119 autorem. W takich okoliczno\u015bciach sztuka tworzenia dobrych notek prasowych staje si\u0119 jeszcze bardziej istotna. Ten rodzaj formy dziennikarskiej ma na celu przekazanie informacji, wyra\u017cenie opinii lub analizy na dany temat.<\/p>\n\n\n\n<p>Jest to r\u00f3wnie\u017c nieod\u0142\u0105czny element wszelkich medi\u00f3w, zar\u00f3wno tych tradycyjnych, jak i nowoczesnych. Tego rodzaju tre\u015bci nadal maj\u0105 szczeg\u00f3lne znaczenie, gdy\u017c stanowi\u0105 g\u0142\u00f3wne \u017ar\u00f3d\u0142o wiedzy dla wielu os\u00f3b. <strong>Dla wielu odbiorc\u00f3w artyku\u0142y drukowane w prasie okazuj\u0105 si\u0119 nie tylko zbiorem informacji, ale tak\u017ce narz\u0119dziem, kt\u00f3re kszta\u0142tuje ich postrzeganie \u015bwiata<\/strong>.<\/p>\n\n\n\n<p>Musisz wiedzie\u0107, \u017ce wyr\u00f3\u017cniamy r\u00f3\u017cne rodzaje artyku\u0142\u00f3w do prasy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>informacyjny: jego g\u0142\u00f3wnym zadaniem jest przekazanie wiadomo\u015bci na konkretny temat. Powinien by\u0107 napisany w spos\u00f3b obiektywny i rzetelny, bazuj\u0105c na sprawdzonych \u017ar\u00f3d\u0142ach informacji,<\/li>\n\n\n\n<li>publicystyczny: ma na celu wyra\u017cenie opinii autora na okre\u015blony temat. Mo\u017ce by\u0107 pisany w formie felietonu, eseju czy komentarza. Wyr\u00f3\u017cnia si\u0119 swoj\u0105 indywidualno\u015bci\u0105 i stylem,<\/li>\n\n\n\n<li>analityczny: skupia si\u0119 na opisaniu konkretnego zjawiska, problemu lub wydarzenia. Autor tekstu stara si\u0119 przedstawi\u0107 r\u00f3\u017cne aspekty danej sprawy, wskazuj\u0105c na przyczyny, skutki oraz mo\u017cliwe rozwi\u0105zania,<\/li>\n\n\n\n<li>poradnikowy: zawiera praktyczne wskaz\u00f3wki, porady czy instrukcje. Jego celem jest pomoc czytelnikowi w rozwi\u0105zaniu problemu lub u\u0142atwienie wykonywania okre\u015blonych czynno\u015bci.<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><span class=\"hs-cta-node hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\" id=\"hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10194 lazyload\" id=\"hs-cta-img-71ba370a-ce42-4813-83d4-7e1e98e966fe\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe.png\"  alt=\"Zr\u00f3b audyt SEO\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '71ba370a-ce42-4813-83d4-7e1e98e966fe', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cechy_i_budowa_artykulu_czyli_jak_napisac_dobry_tekst_prasowy\"><\/span>Cechy i budowa artyku\u0142u, czyli jak napisa\u0107 dobry tekst prasowy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zastanawiasz si\u0119, jak napisa\u0107 artyku\u0142 prasowy? Zobacz 11 naszych wskaz\u00f3wek, dzi\u0119ki kt\u00f3rym przygotujesz atrakcyjn\u0105 tre\u015b\u0107, kt\u00f3r\u0105 Twoi odbiorcy b\u0119d\u0105 chcieli czyta\u0107.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Postaw_na_dobry_tytul\"><\/span>Postaw na dobry tytu\u0142<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Co czytelnicy zauwa\u017c\u0105 jako pierwsze? Z pewno\u015bci\u0105 tytu\u0142 artyku\u0142u. Upewnij si\u0119, \u017ce jest on przyci\u0105gaj\u0105cy, zwi\u0119z\u0142y i oddaje istot\u0119 materia\u0142u. Wykorzystaj mocne s\u0142owa, pytania lub tajemnicze elementy, aby pobudzi\u0107 ciekawo\u015b\u0107 odbiorc\u00f3w \u2013 szczeg\u00f3lnie je\u015bli tekst poza pras\u0105 pojawi si\u0119 r\u00f3wnie\u017c w Internecie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zadbaj_o_dobre_wrazenie_%E2%80%93_lead_artykulu\"><\/span>Zadbaj o dobre wra\u017cenie \u2013 lead artyku\u0142u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pierwsze wra\u017cenie ma ogromne znaczenie, dlatego warto zadba\u0107 o to, aby wst\u0119p artyku\u0142u by\u0142 interesuj\u0105cy i anga\u017cuj\u0105cy. Wprowadzenie powinno zaciekawi\u0107 czytelnika i sprawi\u0107, \u017ce b\u0119dzie chcia\u0142 pozna\u0107 reszt\u0119 tekstu. Dobrym sposobem na to jest zadanie pytania lub przedstawienie jakiego\u015b nieoczywistego faktu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nie_zapomnij_o_czytelnosci\"><\/span>Nie zapomnij o czytelno\u015bci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W ka\u017cdym tek\u015bcie wa\u017cne jest zachowanie odpowiedniej struktury oraz j\u0119zyka. Dzi\u0119ki temu czytelnik mo\u017ce \u0142atwo zrozumie\u0107 przekaz i \u015bledzi\u0107 w\u0105tki poruszane przez autora. <strong>Warto wi\u0119c zwr\u00f3ci\u0107 uwag\u0119 na budow\u0119 artyku\u0142u, kt\u00f3ry musi by\u0107 \u0142atwy do przeczytania i zrozumienia<\/strong>. Dlatego wa\u017cne jest, aby podzieli\u0107 go na logiczne cz\u0119\u015bci, takie jak akapity czy podrozdzia\u0142y. U\u0142atwi to czytelnikowi poruszanie si\u0119 po tek\u015bcie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zachowaj_odpowiedni_styl_i_tonacje\"><\/span>Zachowaj odpowiedni styl i tonacj\u0119<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jak wynika z naszego do\u015bwiadczenia, w czasie tworzenia artyku\u0142u nale\u017cy zadba\u0107 o j\u0119zyk, aby okaza\u0142 si\u0119 zrozumia\u0142y dla szerokiego grona odbiorc\u00f3w. Unikaj wi\u0119c zbyt skomplikowanego s\u0142ownictwa, a jednocze\u015bnie dbaj o poprawno\u015b\u0107 gramatyczna i interpunkcj\u0119. Tonacja zale\u017cy od tematyki \u2013 mo\u017ce by\u0107 bardziej formalna lub lu\u017ana, ale zawsze powinna by\u0107 dostosowana do odbiorcy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uzupelnij_tekst_o_cytaty_i_zrodla\"><\/span>Uzupe\u0142nij tekst o cytaty i \u017ar\u00f3d\u0142a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W tekstach prasowych cz\u0119sto wykorzystuje si\u0119 wypowiedzi ekspert\u00f3w, os\u00f3b zwi\u0105zanych z tematem czy te\u017c \u015bwiadk\u00f3w wydarze\u0144. Cytaty dodaj\u0105 wiarygodno\u015bci tekstu i pozwalaj\u0105 na przedstawienie r\u00f3\u017cnych punkt\u00f3w widzenia. Pami\u0119taj, aby zawsze poda\u0107 \u017ar\u00f3d\u0142o informacji \u2013 wystarczy tytu\u0142 artyku\u0142u naukowego lub link w przypadku publikacji internetowej.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wzbogac_tekst_o_ilustracje_i_zdjecia\"><\/span>Wzboga\u0107 tekst o ilustracje i zdj\u0119cia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trudno wyobrazi\u0107 dzi\u015b sobie, \u017ce w tre\u015bci artyku\u0142u nie znalaz\u0142y si\u0119 zdj\u0119cia. Obrazy oraz fotografie mog\u0105 wzbogaci\u0107 materia\u0142, u\u0142atwiaj\u0105c czytelnikowi wyobra\u017cenie sobie opisywanej sytuacji. Wa\u017cne jest jednak, aby ilustracje by\u0142y adekwatne do zawarto\u015bci i nie wprowadza\u0142y w b\u0142\u0105d. Musisz przy tym zadba\u0107 o poszanowanie praw autorskich.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pisz_spojnie_i_logicznie\"><\/span>Pisz sp\u00f3jnie i logicznie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tre\u015b\u0107 artyku\u0142u powinna by\u0107 sp\u00f3jna i logiczna, zar\u00f3wno pod wzgl\u0119dem tre\u015bci, jak i formy. Upewnij si\u0119, \u017ce wszystkie elementy tekstu \u0142\u0105cz\u0105 si\u0119 w jedn\u0105 ca\u0142o\u015b\u0107, a argumenty s\u0105 przedstawione w spos\u00f3b przekonuj\u0105cy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optymalizuj_swoj_tekst\"><\/span>Optymalizuj sw\u00f3j tekst<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je\u015bli notka prasowa ma trafi\u0107 do szerokiego grona odbiorc\u00f3w r\u00f3wnie\u017c w Internecie, to warto zadba\u0107 o jej optymalizacj\u0119 pod k\u0105tem wyszukiwarek internetowych. <strong>Pami\u0119taj\u0105c o SEO artyku\u0142u, sprawisz, \u017ce Tw\u00f3j tekst b\u0119dzie lepiej widoczny w wynikach wyszukiwania i przyci\u0105gnie wi\u0119cej czytelnik\u00f3w<\/strong>. A z pewno\u015bci\u0105 na tym Ci zale\u017cy.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><span class=\"hs-cta-node hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\" id=\"hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10194 lazyload\" id=\"hs-cta-img-71ba370a-ce42-4813-83d4-7e1e98e966fe\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe.png\"  alt=\"Zr\u00f3b audyt SEO\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '71ba370a-ce42-4813-83d4-7e1e98e966fe', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Podawaj_konkretne_informacje\"><\/span>Podawaj konkretne informacje<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ka\u017cda notka prasowa musi opiera\u0107 si\u0119 na sprawdzonych i wiarygodnych \u017ar\u00f3d\u0142ach informacji. Przedstawiaj tylko te dane, kt\u00f3re mo\u017cesz potwierdzi\u0107 i udokumentowa\u0107. Niezale\u017cnie od tematyki, wa\u017cne jest, aby czytelnik m\u00f3g\u0142 zaufa\u0107 tre\u015bciom, kt\u00f3re mu przedstawiasz.<\/p>\n\n\n\n<p>Co wi\u0119cej, Twoich odbiorc\u00f3w interesuj\u0105 konkretne informacje, dlatego warto w artyku\u0142ach tematycznych zawrze\u0107 jak najwi\u0119cej fakt\u00f3w, liczb czy statystyk. Dzi\u0119ki temu tekst b\u0119dzie bardziej warto\u015bciowy i przekonuj\u0105cy. Jednocze\u015bnie pami\u0119taj o umiarze \u2013 zbyt du\u017ca ilo\u015b\u0107 danych mo\u017ce przyt\u0142oczy\u0107.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Opowiedz_historie\"><\/span>Opowiedz histori\u0119<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Narracja to kluczowa cz\u0119\u015b\u0107 rozwini\u0119cia artyku\u0142u. Przede wszystkim ze wzgl\u0119du na fakt, \u017ce notka nie powinna by\u0107 tylko suchym przekazem informacji, ale tak\u017ce opowie\u015bci\u0105, kt\u00f3ra wci\u0105ga czytelnika. Warto wi\u0119c zadba\u0107 o odpowiedni\u0105 histori\u0119 i wprowadzi\u0107 elementy fabularne, kt\u00f3re sprawi\u0105, \u017ce tekst b\u0119dzie bardziej anga\u017cuj\u0105cy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wyraznie_zakoncz_tekst\"><\/span>Wyra\u017anie zako\u0144cz tekst<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W\u0142a\u015bciwa kompozycja artyku\u0142u zawiera r\u00f3wnie\u017c zako\u0144czenie. To moment, w kt\u00f3rym przypominasz czytelnikowi o kluczowych aspektach i wnioskach, kt\u00f3re chcesz, aby zapami\u0119ta\u0142. Twoje podsumowanie powinno by\u0107 jasne i skondensowane, tak aby czytelnik m\u00f3g\u0142 \u0142atwo przyswoi\u0107 i zrozumie\u0107 g\u0142\u00f3wne przes\u0142anie notki prasowej.<\/p>\n\n\n\n<p>Chcesz napisa\u0107 artyku\u0142 prasowy? <strong>Pami\u0119taj, \u017ce copywriting to nie tylko przekazanie informacji, ale tak\u017ce umiej\u0119tno\u015b\u0107 zainteresowania czytelnika i przedstawienia tematu w atrakcyjny spos\u00f3b<\/strong>. Dlatego warto zadba\u0107 o ka\u017cdy aspekt tworzonego tekstu, aby osi\u0105gn\u0105\u0107 zamierzony efekt i dotrze\u0107 do jak najszerszego grona odbiorc\u00f3w.<\/p><div class=\"nwbsl69f2c75b0904b\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10194 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nwbsl69f2c75b0904b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nwbsl69f2c75b0904b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nwbsl69f2c75b0904b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nwbsl69f2c75b0904b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nwbsl69f2c75b0904b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"novuh69f2c75b08fb7\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10194 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.twiay69f2c75b08d5b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.twiay69f2c75b08d5b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.twiay69f2c75b08d5b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.twiay69f2c75b08d5b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.twiay69f2c75b08d5b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hhtmz69f2c75b08cd6\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10194 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hhtmz69f2c75b08cd6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hhtmz69f2c75b08cd6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hhtmz69f2c75b08cd6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hhtmz69f2c75b08cd6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hhtmz69f2c75b08cd6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"djvwt69f2c75b08bda\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10194 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.djvwt69f2c75b08bda {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.djvwt69f2c75b08bda {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.djvwt69f2c75b08bda {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.djvwt69f2c75b08bda {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.djvwt69f2c75b08bda {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hyelm69f2c75b08b58\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10194 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hyelm69f2c75b08b58 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hyelm69f2c75b08b58 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hyelm69f2c75b08b58 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hyelm69f2c75b08b58 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hyelm69f2c75b08b58 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zcpgh69f2c75b08ade\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10194 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zcpgh69f2c75b08ade {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zcpgh69f2c75b08ade {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zcpgh69f2c75b08ade {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zcpgh69f2c75b08ade {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zcpgh69f2c75b08ade {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wkjin69f2c75b08a64\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-10194 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wkjin69f2c75b08a64 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wkjin69f2c75b08a64 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wkjin69f2c75b08a64 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wkjin69f2c75b08a64 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wkjin69f2c75b08a64 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"oktjh69f2c75b089da\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10194 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.oktjh69f2c75b089da {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.oktjh69f2c75b089da {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.oktjh69f2c75b089da {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.oktjh69f2c75b089da {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.oktjh69f2c75b089da {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zbhue69f2c75b085fe\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10194 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zbhue69f2c75b085fe {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zbhue69f2c75b085fe {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zbhue69f2c75b085fe {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zbhue69f2c75b085fe {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zbhue69f2c75b085fe {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tpkqk69f2c75b08572\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10194 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tpkqk69f2c75b08572 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tpkqk69f2c75b08572 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tpkqk69f2c75b08572 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tpkqk69f2c75b08572 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tpkqk69f2c75b08572 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;10194&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;11 wskaz\u00f3wek, jak napisa\u0107 dobry artyku\u0142 prasowy&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Od pierwszego pomys\u0142u, a\u017c po ostateczn\u0105 publikacj\u0119 \u2013 droga artyku\u0142u prasowego (szczeg\u00f3lnie tego w wydaniu online) jest pe\u0142na wyzwa\u0144. 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