{"id":10209,"date":"2024-01-18T15:42:57","date_gmt":"2024-01-18T14:42:57","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=10209"},"modified":"2024-01-24T13:13:29","modified_gmt":"2024-01-24T12:13:29","slug":"white-paper-jak-przygotowac-skuteczny-raport","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/white-paper-jak-przygotowac-skuteczny-raport\/","title":{"rendered":"White paper \u2013 jak przygotowa\u0107 skuteczny raport?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/01\/white_papers.jpg.jpg\" alt=\"white papers co to jest\" class=\"wp-image-10210 colorbox-10209 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/01\/white_papers.jpg.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/01\/white_papers.jpg-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/01\/white_papers.jpg-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/01\/white_papers.jpg-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/01\/white_papers.jpg-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/01\/white_papers.jpg-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/01\/white_papers.jpg-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Wielu przedsi\u0119biorc\u00f3w codziennie zadaje sobie pytanie, jak zwi\u0119kszy\u0107 zaanga\u017cowanie potencjalnych klient\u00f3w i skutecznie przekaza\u0107 warto\u015b\u0107 oferowanych produkt\u00f3w i us\u0142ug. Jednym z ciekawych rozwi\u0105za\u0144, kt\u00f3re odpowiada na powy\u017csze problemy, jest warto\u015bciowy white paper. Ten szczeg\u00f3lny dokument zawieraj\u0105cy z\u0142o\u017cone informacje przedstawia przyst\u0119pn\u0105 i anga\u017cuj\u0105c\u0105 tre\u015b\u0107, kt\u00f3ra nie tylko informuje, ale i przekonuje. W tym artykule odkryjemy, jak w\u0142a\u015bciwie wykorzysta\u0107 potencja\u0142 i charakter bia\u0142ej ksi\u0119gi w strategii marketingowej Twojej firmy.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/white-paper-jak-przygotowac-skuteczny-raport\/#Co_oznacza_termin_biala_ksiega\" >Co oznacza termin bia\u0142a ksi\u0119ga?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/white-paper-jak-przygotowac-skuteczny-raport\/#Pierwsza_biala_ksiega_%E2%80%93_historia_white_papers\" >Pierwsza bia\u0142a ksi\u0119ga \u2013 historia white papers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/white-paper-jak-przygotowac-skuteczny-raport\/#Rodzaje_white_papers\" >Rodzaje white papers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/white-paper-jak-przygotowac-skuteczny-raport\/#Dlaczego_whitepaper_jest_skutecznym_narzedziem_sprzedazowym\" >Dlaczego whitepaper jest skutecznym narz\u0119dziem sprzeda\u017cowym?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/white-paper-jak-przygotowac-skuteczny-raport\/#Zdefiniuj_cel_oraz_odbiorcow\" >Zdefiniuj cel oraz odbiorc\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/white-paper-jak-przygotowac-skuteczny-raport\/#Przeprowadz_badania_i_zgromadz_dane\" >Przeprowad\u017a badania i zgromad\u017a dane<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/white-paper-jak-przygotowac-skuteczny-raport\/#Zaplanuj_jaka_bedzie_struktura_bialek_ksiegi\" >Zaplanuj, jaka b\u0119dzie struktura bia\u0142ek ksi\u0119gi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/white-paper-jak-przygotowac-skuteczny-raport\/#Zadbaj_o_atrakcyjna_zawartosc_whitepaper\" >Zadbaj o atrakcyjn\u0105 zawarto\u015b\u0107 whitepaper<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/white-paper-jak-przygotowac-skuteczny-raport\/#Nie_zapominaj_o_promocji\" >Nie zapominaj o promocji<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/white-paper-jak-przygotowac-skuteczny-raport\/#Co_powinien_zawierac_wartosciowy_whitepaper_Podsumowanie\" >Co powinien zawiera\u0107 warto\u015bciowy whitepaper? Podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_oznacza_termin_biala_ksiega\"><\/span>Co oznacza termin bia\u0142a ksi\u0119ga?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Chcesz zdoby\u0107 zaufanie i przyci\u0105gn\u0105\u0107 uwag\u0119 klient\u00f3w? W obliczu rosn\u0105cej konkurencji i przesyconego rynku realizacja zamierzonych cel\u00f3w staje si\u0119 dla wielu firm coraz trudniejsza. Nic wi\u0119c dziwnego, \u017ce wielu przedsi\u0119biorc\u00f3w decyduje si\u0119 na poszukiwanie nowych rozwi\u0105za\u0144, kt\u00f3re pomog\u0105 im skutecznie reklamowa\u0107 swoj\u0105 ofert\u0119.<\/p>\n\n\n\n<p>W tym kontek\u015bcie cz\u0119sto pojawia si\u0119 termin white paper, kt\u00f3ry w bezpo\u015brednim t\u0142umaczeniu oznacza bia\u0142y papier. W Polsce korzysta si\u0119 jednak z innego okre\u015blenia, a <strong>definicja bia\u0142ej ksi\u0119gi okre\u015bla j\u0105 jako dokumenty informacyjne, kt\u00f3re odgrywaj\u0105 istotn\u0105 rol\u0119 w procesie edukowania czytelnik\u00f3w oraz promowania nowych technologii, metod czy us\u0142ug<\/strong>.<\/p>\n\n\n\n<p>Zwykle warto\u015bciowy white paper przyjmuje form\u0119 raportu, poniewa\u017c zawiera analizy, badania oraz dane statystyczne, kt\u00f3re pomagaj\u0105 zrozumie\u0107 skomplikowane kwestie i u\u0142atwiaj\u0105 podj\u0119cie decyzji o zakupie. Tego rodzaju dokument charakteryzuje si\u0119 g\u0142\u00f3wnie rzetelnym podej\u015bciem, opartym na faktach, co sprawia, \u017ce stanowi wiarygodne \u017ar\u00f3d\u0142o informacji.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10209 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pierwsza_biala_ksiega_%E2%80%93_historia_white_papers\"><\/span>Pierwsza bia\u0142a ksi\u0119ga \u2013 historia white papers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cho\u0107 publikowanie bia\u0142ych ksi\u0105g sta\u0142o si\u0119 popularnym narz\u0119dziem marketingowym dopiero w ostatnich latach, jego korzenie si\u0119gaj\u0105 czas\u00f3w przedwojennych. Pierwsze dokumenty okre\u015blane mianem white papers pojawi\u0142y si\u0119 w Wielkiej Brytanii ju\u017c na pocz\u0105tku XX wieku. Trudno jest jednak okre\u015bli\u0107 konkretn\u0105 dat\u0119 premierowej publikacji.<\/p>\n\n\n\n<p>Jako \u017ce termin bia\u0142a ksi\u0119ga pojawia\u0142 si\u0119 w tamtym czasie najcz\u0119\u015bciej w kontek\u015bcie rz\u0105dowych publikacji, to trudno nie wspomnie\u0107 o \u201eChurchill White Paper\u201d. Ten wybitny polityk oraz m\u00f3wca tworzy\u0142 i publikowa\u0142 w okresie przed i w trakcie II Wojny \u015awiatowej. Jego prace mia\u0142y kluczowe znaczenie w kontek\u015bcie politycznym i historycznym, przyczyniaj\u0105c si\u0119 do kszta\u0142towania publicznej opinii oraz polityki.<\/p>\n\n\n\n<p>W tym kontek\u015bcie warto jeszcze wspomnie\u0107 o green paper. Dokument ten jest wykorzystywany g\u0142\u00f3wnie w kontek\u015bcie rz\u0105dowym \u2013 szczeg\u00f3lnie w Unii Europejskiej i s\u0142u\u017cy jako wst\u0119pna platforma dyskusyjna dla nowych inicjatyw (komercyjnych, politycznych czy prawnych).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rodzaje_white_papers\"><\/span>Rodzaje white papers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Rz\u0105dowa bia\u0142a ksi\u0119ga pojawi\u0142a si\u0119 jako pierwsza, ale dzi\u015b istnieje wiele rodzaj\u00f3w white papers. Zazwyczaj dzieli si\u0119 je w zale\u017cno\u015bci od celu, jakiemu maj\u0105 s\u0142u\u017cy\u0107.<\/p>\n\n\n\n<p>Na tej podstawie mo\u017cemy wyr\u00f3\u017cni\u0107 techniczne bia\u0142e ksi\u0119gi, kt\u00f3re skupiaj\u0105 si\u0119 na przedstawieniu szczeg\u00f3\u0142owych informacji na temat danej technologii, jej funkcjonowania oraz zastosowa\u0144. Celem tego typu dokument\u00f3w jest przede wszystkim edukowanie czytelnik\u00f3w i u\u0142atwienie im zrozumienia, jak dana technologia mo\u017ce wp\u0142yn\u0105\u0107 na ich \u017cycie czy dzia\u0142alno\u015b\u0107.<\/p>\n\n\n\n<p><strong>Biznesowa bia\u0142a ksi\u0119ga prezentuje z kolei informacje na temat strategii konkretnej firmy oraz jej plan\u00f3w rozwoju<\/strong>. Tego typu publikacje koncentruj\u0105 si\u0119 r\u00f3wnie\u017c na analizie rynku, konkurencji oraz potencjalnych korzy\u015bci wynikaj\u0105cych z wdro\u017cenia proponowanego rozwi\u0105zania.<\/p>\n\n\n\n<p>Jak wynika z naszego do\u015bwiadczenia, istniej\u0105 dodatkowo komercyjne bia\u0142e ksi\u0119gi marketingowe, kt\u00f3re maj\u0105 za zadanie przekona\u0107 czytelnik\u00f3w do zakupu konkretnego produktu lub us\u0142ugi. Zawieraj\u0105 wi\u0119c informacje na temat funkcji, zalet i korzy\u015bci, kt\u00f3re zapewnia konkretne rozwi\u0105zanie, a tak\u017ce prezentuj\u0105 dane statystyczne i wyniki bada\u0144 potwierdzaj\u0105ce jego skuteczno\u015b\u0107.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dlaczego_whitepaper_jest_skutecznym_narzedziem_sprzedazowym\"><\/span>Dlaczego whitepaper jest skutecznym narz\u0119dziem sprzeda\u017cowym?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zastanawiasz si\u0119, po co tworzy\u0107 raporty takie jak green paper lub czy warto stworzy\u0107 bia\u0142\u0105 ksi\u0119g\u0119?<\/p>\n\n\n\n<p>Musisz wi\u0119c wiedzie\u0107, \u017ce klienci, kt\u00f3rzy kupuj\u0105 w sieci, stali si\u0119 niezwykle wymagaj\u0105cy i \u015bwiadomi swoich potrzeb. Dobry white paper pozwala na wyr\u00f3\u017cnienie si\u0119 na tle konkurencji, prezentuj\u0105c warto\u015b\u0107 dodan\u0105 dla odbiorc\u00f3w \u2013 wiedz\u0119 eksperck\u0105, kt\u00f3ra mo\u017ce pom\u00f3c im w rozwi\u0105zaniu problemu, czy podj\u0119ciu decyzji zakupowej. Dzi\u0119ki temu, bia\u0142a ksi\u0119go marketingowa staje si\u0119 narz\u0119dziem budowania zaufania do marki oraz generowania lead\u00f3w, czyli potencjalnych klient\u00f3w zainteresowanych ofert\u0105 firmy.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Jak napisa\u0107 bia\u0142\u0105 ksi\u0119g\u0119, czyli skuteczny i dobry raport?<\/h1>\n\n\n\n<p>Je\u015bli nie wiesz, jak sporz\u0105dzi\u0107 bia\u0142\u0105 ksi\u0119g\u0119, to musisz wiedzie\u0107, \u017ce proces ten wymaga zar\u00f3wno umiej\u0119tno\u015bci analitycznych, jak i pisarskich. Oto kilka wskaz\u00f3wek, kt\u00f3re mog\u0105 pom\u00f3c Ci w stworzeniu warto\u015bciowego raportu tego rodzaju.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zdefiniuj_cel_oraz_odbiorcow\"><\/span>Zdefiniuj cel oraz odbiorc\u00f3w<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zastan\u00f3w si\u0119, jaki problem chcesz przedstawi\u0107 w swoim raporcie. B\u0119dzie to uzale\u017cnione od tego, jaki Twoja bia\u0142a ksi\u0119ga ma cel oraz do kogo b\u0119dzie ona skierowana. Taka analiza pozwoli Ci lepiej dostosowa\u0107 tre\u015b\u0107 i j\u0119zyk dokumentu do potrzeb przysz\u0142ych czytelnik\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przeprowadz_badania_i_zgromadz_dane\"><\/span>Przeprowad\u017a badania i zgromad\u017a dane<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jak ju\u017c wiesz, bia\u0142e ksi\u0119gi zawieraj\u0105 wiele przydatnych informacji. Dlatego <strong>przed przygotowaniem raportu przeprowad\u017a badania i zbierz dane<\/strong>, kt\u00f3re b\u0119d\u0105 podstaw\u0105 do przedstawienia problemu oraz proponowanego rozwi\u0105zania. Skorzystaj z r\u00f3\u017cnorodnych \u017ar\u00f3de\u0142, takich jak opracowania naukowe czy wywiady z ekspertami.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zaplanuj_jaka_bedzie_struktura_bialek_ksiegi\"><\/span>Zaplanuj, jaka b\u0119dzie struktura bia\u0142ek ksi\u0119gi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Przygotowuj\u0105c konspekt bia\u0142ek ksi\u0119gi, musisz pomy\u015ble\u0107 r\u00f3wnie\u017c o tym, jakie sekcje b\u0119d\u0105 zawarte w Twoim dokumencie oraz w jaki spos\u00f3b b\u0119d\u0105 si\u0119 one ze sob\u0105 wi\u0105za\u0142y. W ten spos\u00f3b nie tylko u\u0142atwisz sobie pisanie tekstu, ale r\u00f3wnie\u017c sprawisz, \u017ce b\u0119dzie on bardziej przyst\u0119pny dla odbiorc\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zadbaj_o_atrakcyjna_zawartosc_whitepaper\"><\/span>Zadbaj o atrakcyjn\u0105 zawarto\u015b\u0107 whitepaper<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jak napisa\u0107 warto\u015bciowy raport typu white paper? Staraj si\u0119 pisa\u0107 jasno i konkretnie, unikaj\u0105c nadmiernego stosowania specjalistycznych termin\u00f3w czy skomplikowanych konstrukcji gramatycznych. Pami\u0119taj r\u00f3wnie\u017c o odpowiednim formatowaniu bia\u0142ej ksi\u0119gi, wykorzystaniu nag\u0142\u00f3wk\u00f3w oraz ilustracji czy wykres\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nie_zapominaj_o_promocji\"><\/span>Nie zapominaj o promocji<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uda\u0142o Ci si\u0119 stworzy\u0107 sw\u00f3j pierwszy white paper? Teraz najwa\u017cniejsza b\u0119dzie promocja bia\u0142ej ksi\u0119gi na stronie internetowej firmy, w mediach spo\u0142eczno\u015bciowych czy w newsletterze. Pami\u0119taj r\u00f3wnie\u017c o <a href=\"https:\/\/wenet.pl\/blog\/optymalizacja-seo-czym-jest-co-sie-na-nia-sklada\/\">optymalizacji<\/a> dokumentu pod k\u0105tem SEO, aby u\u0142atwi\u0107 jego odnalezienie przez potencjalnych klient\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10209 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_powinien_zawierac_wartosciowy_whitepaper_Podsumowanie\"><\/span>Co powinien zawiera\u0107 warto\u015bciowy whitepaper? Podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Znasz ju\u017c za\u0142o\u017cenia bia\u0142ej ksi\u0119gi i wiesz, \u017ce tego rodzaju raport powinien zosta\u0107 oparty na rzetelnych danych i analizach, kt\u00f3re b\u0119d\u0105 podstaw\u0105 do przedstawienia problemu oraz proponowanego rozwi\u0105zania. Wa\u017cne jest r\u00f3wnie\u017c, aby dokument by\u0142 atrakcyjny wizualnie i czytelny \u2013 nale\u017cy zadba\u0107 o odpowiedni\u0105 struktur\u0119 tekstu, wykorzystanie nag\u0142\u00f3wk\u00f3w oraz ilustracje czy wykresy u\u0142atwiaj\u0105ce zrozumienie przedstawianych tre\u015bci. Ponadto <strong>white paper powinien by\u0107 napisany j\u0119zykiem dostosowanym do odbiorc\u00f3w<\/strong> \u2013 unikaj nadmiernego stosowania specjalistycznych termin\u00f3w czy skomplikowanych konstrukcji gramatycznych.<\/p>\n\n\n\n<p>Idealna bia\u0142a ksi\u0119ga b\u0119dzie z pewno\u015bci\u0105 zawiera\u0107:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>analiz\u0119 problemu,<\/li>\n\n\n\n<li>prezentacj\u0119 rozwi\u0105zania,<\/li>\n\n\n\n<li>studium przypadku,<\/li>\n\n\n\n<li>dane i statystyki,<\/li>\n\n\n\n<li>zalety i ograniczenia opisywanego rozwi\u0105zania.<\/li>\n<\/ul>\n\n\n\n<p>Je\u015bli przygotujesz sw\u00f3j white paper zgodnie z naszymi wskaz\u00f3wkami, to mo\u017cesz wykorzysta\u0107 tego rodzaju raport jako narz\u0119dzie sprzeda\u017cowe. To mo\u017ce pom\u00f3c Twojej firmie wyr\u00f3\u017cni\u0107 si\u0119 na rynku oraz zbudowa\u0107 zaufanie do marki. Pami\u0119taj, \u017ce kluczem do sukcesu jest rzetelno\u015b\u0107 danych oraz atrakcyjna forma przedstawienia tre\u015bci.<\/p><div class=\"zliug69f2c7599bdc9\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10209 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zliug69f2c7599bdc9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zliug69f2c7599bdc9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zliug69f2c7599bdc9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zliug69f2c7599bdc9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zliug69f2c7599bdc9 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"twjia69f2c7599bd2f\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10209 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.spvmp69f2c7599bc17 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.spvmp69f2c7599bc17 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.spvmp69f2c7599bc17 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.spvmp69f2c7599bc17 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.spvmp69f2c7599bc17 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ccyxj69f2c7599bb95\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10209 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ccyxj69f2c7599bb95 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ccyxj69f2c7599bb95 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ccyxj69f2c7599bb95 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ccyxj69f2c7599bb95 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ccyxj69f2c7599bb95 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"arzzl69f2c7599bb15\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10209 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.arzzl69f2c7599bb15 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.arzzl69f2c7599bb15 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.arzzl69f2c7599bb15 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.arzzl69f2c7599bb15 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.arzzl69f2c7599bb15 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fvdhw69f2c7599ba93\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10209 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fvdhw69f2c7599ba93 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fvdhw69f2c7599ba93 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fvdhw69f2c7599ba93 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fvdhw69f2c7599ba93 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fvdhw69f2c7599ba93 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hfhgm69f2c7599ba0f\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-10209 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hfhgm69f2c7599ba0f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hfhgm69f2c7599ba0f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hfhgm69f2c7599ba0f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hfhgm69f2c7599ba0f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hfhgm69f2c7599ba0f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"yjaxt69f2c7599b980\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10209 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.yjaxt69f2c7599b980 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.yjaxt69f2c7599b980 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.yjaxt69f2c7599b980 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.yjaxt69f2c7599b980 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.yjaxt69f2c7599b980 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"sohor69f2c7599b8f5\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10209 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.sohor69f2c7599b8f5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.sohor69f2c7599b8f5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.sohor69f2c7599b8f5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.sohor69f2c7599b8f5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.sohor69f2c7599b8f5 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vkqzk69f2c7599b860\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10209 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vkqzk69f2c7599b860 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vkqzk69f2c7599b860 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vkqzk69f2c7599b860 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vkqzk69f2c7599b860 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vkqzk69f2c7599b860 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;10209&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;White paper \u2013 jak przygotowa\u0107 skuteczny raport?&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wielu przedsi\u0119biorc\u00f3w codziennie zadaje sobie pytanie, jak zwi\u0119kszy\u0107 zaanga\u017cowanie potencjalnych klient\u00f3w i skutecznie przekaza\u0107 warto\u015b\u0107 oferowanych produkt\u00f3w i us\u0142ug. Jednym z ciekawych rozwi\u0105za\u0144, kt\u00f3re odpowiada na powy\u017csze problemy, jest warto\u015bciowy white paper. Ten szczeg\u00f3lny dokument zawieraj\u0105cy z\u0142o\u017cone informacje przedstawia przyst\u0119pn\u0105 i anga\u017cuj\u0105c\u0105 tre\u015b\u0107, kt\u00f3ra nie tylko informuje, ale i przekonuje. W tym artykule odkryjemy, jak [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":10210,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-10209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-copywriting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>White paper \u2013 jak przygotowa\u0107 skuteczny raport? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/white-paper-jak-przygotowac-skuteczny-raport\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"White paper \u2013 jak przygotowa\u0107 skuteczny raport?\" \/>\n<meta property=\"og:description\" content=\"Wielu przedsi\u0119biorc\u00f3w codziennie zadaje sobie pytanie, jak zwi\u0119kszy\u0107 zaanga\u017cowanie potencjalnych klient\u00f3w i skutecznie przekaza\u0107 warto\u015b\u0107 oferowanych produkt\u00f3w i us\u0142ug. 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