{"id":10371,"date":"2024-02-26T13:47:10","date_gmt":"2024-02-26T12:47:10","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=10371"},"modified":"2024-02-27T09:31:50","modified_gmt":"2024-02-27T08:31:50","slug":"jaki-byl-2023-rok-w-internecie-i-social-mediach-najciekawsze-dane","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/jaki-byl-2023-rok-w-internecie-i-social-mediach-najciekawsze-dane\/","title":{"rendered":"Jaki by\u0142 2023 rok w Internecie i Social Mediach? Najciekawsze dane"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/02\/raport.jpg\" alt=\"raport Digital Polska najwa\u017cniejsze dane\" class=\"wp-image-10372 colorbox-10371 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/02\/raport.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/02\/raport-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/02\/raport-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/02\/raport-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/02\/raport-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/02\/raport-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/02\/raport-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>O ile wzros\u0142a liczba polskich u\u017cytkownik\u00f3w w sieci? W jakich celach korzystano z Internetu? Jakie aplikacje okaza\u0142y si\u0119 najpopularniejsze w naszym kraju? Z kt\u00f3rych platform korzystamy ch\u0119tniej \u2013 TikToka czy Instagrama? Je\u017celi szukasz informacji na temat trend\u00f3w i tendencji dotycz\u0105cych internaut\u00f3w w Polsce, to dobrze si\u0119 sk\u0142ada. Dzi\u015b om\u00f3wimy najnowsze dane pochodz\u0105ce z raportu <a href=\"https:\/\/datareportal.com\/reports\/digital-2024-poland\">Digital 2024: Poland<\/a>. Ta wiedza z pewno\u015bci\u0105 pomo\u017ce Ci podejmowa\u0107 lepsze decyzje marketingowe w kolejnych miesi\u0105cach.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/jaki-byl-2023-rok-w-internecie-i-social-mediach-najciekawsze-dane\/#Polska_w_swiecie_cyfrowym_najnowsze_trendy_i_tendencje\" >Polska w \u015bwiecie cyfrowym: najnowsze trendy i tendencje<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/jaki-byl-2023-rok-w-internecie-i-social-mediach-najciekawsze-dane\/#Jak_polscy_uzytkownicy_korzystaja_z_Internetu\" >Jak polscy u\u017cytkownicy korzystaj\u0105 z Internetu?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/jaki-byl-2023-rok-w-internecie-i-social-mediach-najciekawsze-dane\/#Korzystanie_z_Internetu_w_Polsce_%E2%80%93_glowne_cele\" >Korzystanie z Internetu w Polsce \u2013 g\u0142\u00f3wne cele<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/jaki-byl-2023-rok-w-internecie-i-social-mediach-najciekawsze-dane\/#Wyszukiwarki_i_strony_internetowe\" >Wyszukiwarki i strony internetowe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/jaki-byl-2023-rok-w-internecie-i-social-mediach-najciekawsze-dane\/#Popularnosc_wideo_w_sieci\" >Popularno\u015b\u0107 wideo w sieci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/jaki-byl-2023-rok-w-internecie-i-social-mediach-najciekawsze-dane\/#Bezpieczenstwo_w_Internecie\" >Bezpiecze\u0144stwo w Internecie<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/jaki-byl-2023-rok-w-internecie-i-social-mediach-najciekawsze-dane\/#Jak_korzystamy_z_Social_Mediow_w_Polsce\" >Jak korzystamy z Social Medi\u00f3w w Polsce?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/jaki-byl-2023-rok-w-internecie-i-social-mediach-najciekawsze-dane\/#Facebook_w_Polsce\" >Facebook w Polsce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/jaki-byl-2023-rok-w-internecie-i-social-mediach-najciekawsze-dane\/#YouTube_w_Polsce\" >YouTube w Polsce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/jaki-byl-2023-rok-w-internecie-i-social-mediach-najciekawsze-dane\/#Instagram_w_Polsce\" >Instagram w Polsce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/jaki-byl-2023-rok-w-internecie-i-social-mediach-najciekawsze-dane\/#TikTok_w_Polsce\" >TikTok w Polsce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/jaki-byl-2023-rok-w-internecie-i-social-mediach-najciekawsze-dane\/#Facebook_Messenger_w_Polsce\" >Facebook Messenger w Polsce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/jaki-byl-2023-rok-w-internecie-i-social-mediach-najciekawsze-dane\/#LinkedIn_w_Polsce\" >LinkedIn w Polsce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/jaki-byl-2023-rok-w-internecie-i-social-mediach-najciekawsze-dane\/#X_dawniej_Twitter_w_Polsce\" >X (dawniej Twitter) w Polsce<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/wenet.pl\/blog\/jaki-byl-2023-rok-w-internecie-i-social-mediach-najciekawsze-dane\/#Digital_2024_Polska_%E2%80%93_podsumowanie\" >Digital 2024: Polska \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Polska_w_swiecie_cyfrowym_najnowsze_trendy_i_tendencje\"><\/span>Polska w \u015bwiecie cyfrowym: najnowsze trendy i tendencje<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Chcesz dowiedzie\u0107 si\u0119 wi\u0119cej o tym, jak korzystamy w Polsce z urz\u0105dze\u0144 i us\u0142ug cyfrowych? To \u015bwietnie! Jak co roku, firma DataReportal prezentuje zar\u00f3wno globalne dane, jak i dedykowany raport dotycz\u0105cy preferencji Polak\u00f3w w mediach spo\u0142eczno\u015bciowych i Internecie. Digital 2024: Poland to kluczowe \u017ar\u00f3d\u0142o informacji dla marketer\u00f3w i specjalist\u00f3w z bran\u017cy. Ty r\u00f3wnie\u017c mo\u017cesz wykorzysta\u0107 te dane!<\/p>\n\n\n\n<p>Czy wiesz, \u017ce ju\u017c ponad 66% ludzi na \u015bwiecie korzysta obecnie z zasob\u00f3w sieci? Jak wynika z podsumowania <a href=\"https:\/\/datareportal.com\/reports\/digital-2024-global-overview-report\">Raport Digital 2024 Global Overview<\/a> r\u00f3wnie\u017c Social Media notuj\u0105 ogromne wzrosty pod k\u0105tem liczb. <strong>W poprzednim roku nawet 266 milion\u00f3w u\u017cytkownik\u00f3w zacz\u0119\u0142o korzysta\u0107 z portali spo\u0142eczno\u015bciowych po raz pierwszy<\/strong>. Facebook, Instagram czy TikTok nadal pozostaj\u0105 ulubion\u0105 rozrywk\u0105 online dla internaut\u00f3w z ca\u0142ego \u015bwiata.<\/p>\n\n\n\n<p>Jak wi\u0119c Polska radzi wi\u0119c sobie na tle innych kraj\u00f3w? Raport DataReportal pokazuje, \u017ce nasz kraj nie odbiega znacz\u0105co od globalnych trend\u00f3w, a liczba u\u017cytkownik\u00f3w korzystaj\u0105cych z Internetu oraz medi\u00f3w spo\u0142eczno\u015bciowych stale ro\u015bnie. Warto jednak zwr\u00f3ci\u0107 uwag\u0119 na specyfik\u0119 polskiego rynku, kt\u00f3ra mo\u017ce wp\u0142yn\u0105\u0107 na strategie marketingowe i decyzje biznesowe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_polscy_uzytkownicy_korzystaja_z_Internetu\"><\/span>Jak polscy u\u017cytkownicy korzystaj\u0105 z Internetu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wed\u0142ug danych zawartych w raporcie, coraz wi\u0119cej Polak\u00f3w korzysta z Internetu. Na pocz\u0105tku 2024 roku odnotowano prawie 36 milion\u00f3w polskich internaut\u00f3w. To 88,1% ca\u0142ej populacji.<\/p>\n\n\n\n<p>Co ciekawe, wi\u0119cej os\u00f3b korzysta z Internetu na telefonie ni\u017c na laptopie, komputerze czy tablecie.<\/p>\n\n\n\n<p>A skoro u\u017cytkownicy w przewa\u017caj\u0105cej mierze przegl\u0105daj\u0105 strony WWW za pomoc\u0105 smartfon\u00f3w, to warto pami\u0119ta\u0107, jak wa\u017cne jest dostosowanie tre\u015bci do urz\u0105dze\u0144 mobilnych.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10371 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Korzystanie_z_Internetu_w_Polsce_%E2%80%93_glowne_cele\"><\/span>Korzystanie z Internetu w Polsce \u2013 g\u0142\u00f3wne cele<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Z Internetu Polacy korzystaj\u0105, aby prowadzi\u0107 dzia\u0142ania w Social Mediach, ogl\u0105da\u0107 telewizj\u0119 lub platformy streamingowe, czyta\u0107 teksty online czy s\u0142ucha\u0107 muzyki, radia lub podcast\u00f3w. <strong>Na wszelkie sieciowe aktywno\u015bci po\u015bwi\u0119camy \u015brednio 6 godzin i 17 minut dziennie<\/strong>. Najcz\u0119\u015bciej wykorzystujemy w tym celu telefon \u2013 to w\u0142a\u015bnie na nim sp\u0119dzamy ok. 49,2% wspomnianego czasu.<\/p>\n\n\n\n<p>W jakim celu Polacy korzystaj\u0105 z Internetu?<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Szukanie informacji (71,4%)<\/li>\n\n\n\n<li>Pod\u0105\u017canie za nowo\u015bciami i \u015bledzenie najwa\u017cniejszych wydarze\u0144 (64,3%)<\/li>\n\n\n\n<li>Wyszukiwanie produkt\u00f3w i marek (60,1%)<\/li>\n\n\n\n<li>Pozostawanie w kontakcie ze znajomymi i rodzin\u0105 (59,3%)<\/li>\n\n\n\n<li>Wype\u0142nianie wolnego czasu i przegl\u0105danie (57,3%)<\/li>\n<\/ol>\n\n\n\n<p>Ni\u017cej w rankingu znalaz\u0142y si\u0119 takie aktywno\u015bci jak: poszukiwanie inspiracji oraz pomys\u0142\u00f3w, wyszukiwanie instrukcji, ogl\u0105danie film\u00f3w i wideo czy s\u0142uchanie muzyki.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wyszukiwarki_i_strony_internetowe\"><\/span>Wyszukiwarki i strony internetowe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Polscy internauci w 2023 roku najcz\u0119\u015bciej korzystali z medi\u00f3w spo\u0142eczno\u015bciowych (94,5%), czat\u00f3w i komunikator\u00f3w (92,8%) oraz wyszukiwarek i portali internetowych (89,2%).<\/p>\n\n\n\n<p>W przypadku przegl\u0105darek zdecydowany prym wiedzie Chrom (74,3%), a w\u015br\u00f3d wyszukiwarek Google (96,7%). Najcz\u0119\u015bciej wyszukiwane strony to natomiast: <a href=\"http:\/\/google.com\">google.com<\/a>, <a href=\"http:\/\/youtube.com\">youtube.com<\/a>, <a href=\"http:\/\/facebook.com\">facebook.com<\/a>.<\/p>\n\n\n\n<p>Warto wiedzie\u0107! Obecnie tylko 9% internaut\u00f3w korzysta z asystent\u00f3w g\u0142osowych do wyszukiwania informacji ka\u017cdego tygodnia. W przypadku wyszukiwania obrazem statystyki wynosz\u0105 ok. 19,6%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Popularnosc_wideo_w_sieci\"><\/span>Popularno\u015b\u0107 wideo w sieci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ogl\u0105danie wideo contentu to niezwykle popularna aktywno\u015b\u0107 w\u015br\u00f3d u\u017cytkownik\u00f3w w Polsce. <strong>Jakikolwiek rodzaj film\u00f3w online obejrza\u0142o nawet 89,2% u\u017cytkownik\u00f3w<\/strong>. Najcz\u0119\u015bciej s\u0105 to klipy muzyczne, memy, virale i materia\u0142y komediowe oraz relacje na \u017cywo. Filmy o charakterze edukacyjnym w sieci ogl\u0105da tylko 18,4% os\u00f3b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bezpieczenstwo_w_Internecie\"><\/span>Bezpiecze\u0144stwo w Internecie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jedna z cz\u0119\u015bci raportu zosta\u0142a po\u015bwi\u0119cona na analiz\u0119 bezpiecze\u0144stwa w sieci. Jak wynika z naszych do\u015bwiadcze\u0144, statystyki te nie zaskakuj\u0105. 40,4% internaut\u00f3w wyra\u017ca obaw\u0119, na temat tego, co jest prawd\u0105, a co fa\u0142szyw\u0105 informacj\u0105 w Internecie. 41,8% u\u017cytkownik\u00f3w martwi si\u0119, w jaki spos\u00f3b marki wykorzystuj\u0105 ich dane. Ponad 1\/3 badanych nie akceptuje plik\u00f3w cookies na cz\u0119\u015bci stron i korzysta z narz\u0119dzi do blokowania reklam. Coraz popularniejsz\u0105 us\u0142ug\u0105 staje si\u0119 r\u00f3wnie\u017c VPN.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e78c642-e432-4a69-aeb2-7ae664918362\"><span class=\"hs-cta-node hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\" id=\"hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10371 lazyload\" id=\"hs-cta-img-2e78c642-e432-4a69-aeb2-7ae664918362\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362.png\"  alt=\"Zapisz si\u0119 na newsletter. Dostaniesz e-book w prezencie &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e78c642-e432-4a69-aeb2-7ae664918362', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_korzystamy_z_Social_Mediow_w_Polsce\"><\/span>Jak korzystamy z Social Medi\u00f3w w Polsce?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Raport DataReportal zwraca uwag\u0119 na rosn\u0105c\u0105 popularno\u015b\u0107 medi\u00f3w spo\u0142eczno\u015bciowych w\u015br\u00f3d Polak\u00f3w. Ju\u017c nawet 27,90 milion\u00f3w u\u017cytkownik\u00f3w korzysta z Social Medi\u00f3w w naszym kraju. 5.9 \u2013 tyle wynosi za\u015b \u015brednia liczba platform, na kt\u00f3rej polscy internauci s\u0105 aktywni ka\u017cdego miesi\u0105ca.<\/p>\n\n\n\n<p>Facebook, Instagram czy X to serwisy, kt\u00f3re ciesz\u0105 si\u0119 du\u017cym zainteresowaniem i gromadz\u0105 miliony u\u017cytkownik\u00f3w. Dla marketer\u00f3w oznacza to konieczno\u015b\u0107 opracowania efektywnych strategii promocyjnych, kt\u00f3re pozwol\u0105 dotrze\u0107 do szerokiej grupy odbiorc\u00f3w. <strong>W ko\u0144cu u\u017cytkownicy sp\u0119dzaj\u0105 w Social Mediach prawie 2 godziny dziennie (1 h i 54 min)<\/strong>.<\/p>\n\n\n\n<p>Dlaczego Polacy korzystaj\u0105 z Social Medi\u00f3w? Aby pozosta\u0107 w kontakcie z rodzin\u0105 i przyjaci\u00f3\u0142mi (53,3), czyta\u0107 newsy (52,9%) czy wype\u0142nia\u0107 wolny czas (49%). Co wa\u017cne z perspektywy M\u015aP, 41,8% internaut\u00f3w wykorzystuje media spo\u0142eczno\u015bciowe do wyszukiwania informacji o markach i produktach. 25,8% u\u017cytkownik\u00f3w \u015bledzi w Social Mediach konta marek i sklep\u00f3w, w kt\u00f3rych kupuj\u0105, a 21.9%, w kt\u00f3rych zamierzaj\u0105 zrealizowa\u0107 transakcj\u0119.<\/p>\n\n\n\n<p>Najcz\u0119\u015bciej Polacy korzystaj\u0105 z Facebooka (86,9%), poniewa\u017c a\u017c 32,1% badanych wskazuje serwis jako sw\u00f3j ulubiony. Najwi\u0119cej czasu ka\u017cdego miesi\u0105ca u\u017cytkownicy sp\u0119dzaj\u0105 jednak na TikToku \u2013 \u015brednio ponad 36 godzin.<\/p>\n\n\n\n<p>A jak to wygl\u0105da w szczeg\u00f3\u0142ach? Prze\u015bled\u017amy, jak prezentuj\u0105 si\u0119 najwa\u017cniejsze statystyki korzystania z medi\u00f3w spo\u0142eczno\u015bciowych dla poszczeg\u00f3lnych platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_w_Polsce\"><\/span>Facebook w Polsce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Liczba u\u017cytkownik\u00f3w: 17,10 mln<\/li>\n\n\n\n<li>Zasi\u0119g reklam: 42,1% ca\u0142ej populacji kraju<\/li>\n\n\n\n<li>Zaanga\u017cowanie pod postami: 0,07% fan\u00f3w fanpage\u2019a<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"YouTube_w_Polsce\"><\/span>YouTube w Polsce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Liczba u\u017cytkownik\u00f3w: 27,90 mln<\/li>\n\n\n\n<li>Zasi\u0119g reklam: 68,8% ca\u0142ej populacji kraju<\/li>\n\n\n\n<li>Najcz\u0119stsze wyszukiwanie: \u201ePiosenki\u201d<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram_w_Polsce\"><\/span>Instagram w Polsce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Liczba u\u017cytkownik\u00f3w: 11 mln<\/li>\n\n\n\n<li>Zasi\u0119g reklam: 27,1% ca\u0142ej populacji kraju<\/li>\n\n\n\n<li>Zaanga\u017cowanie pod postami: 1.13% fan\u00f3w konta biznesowego<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TikTok_w_Polsce\"><\/span>TikTok w Polsce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Liczba u\u017cytkownik\u00f3w (powy\u017cej 18 roku \u017cycia): 11,52 mln<\/li>\n\n\n\n<li>Zasi\u0119g reklam (dla os\u00f3b pe\u0142noletnich): 28,4% ca\u0142ej populacji kraju<\/li>\n\n\n\n<li>Wzrost popularno\u015bci: 1,4 miliona nowych u\u017cytkownik\u00f3w w por\u00f3wnaniu do 2023 roku<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><span class=\"hs-cta-node hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" id=\"hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10371 lazyload\" id=\"hs-cta-img-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d.png\"  alt=\"marketing_lokalny_v2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '81ecea7f-bbdd-429e-a7f6-087d54e2346d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_Messenger_w_Polsce\"><\/span>Facebook Messenger w Polsce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Liczba u\u017cytkownik\u00f3w: 15,30 mln<\/li>\n\n\n\n<li>Zasi\u0119g reklam: 37,7% ca\u0142ej populacji kraju<\/li>\n\n\n\n<li>\u015aredni liczba sesji: 459,9 ka\u017cdego miesi\u0105ca w\u015br\u00f3d aktywnych u\u017cytkownik\u00f3w<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LinkedIn_w_Polsce\"><\/span>LinkedIn w Polsce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Liczba u\u017cytkownik\u00f3w: 6,70 mln<\/li>\n\n\n\n<li>Zasi\u0119g reklam: 16,5% ca\u0142ej populacji kraju<\/li>\n\n\n\n<li>Odbiorcy reklam: 49,1% kobiety, 50,9% m\u0119\u017cczy\u017ani<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"X_dawniej_Twitter_w_Polsce\"><\/span>X (dawniej Twitter) w Polsce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Liczba u\u017cytkownik\u00f3w: 5,81 mln<\/li>\n\n\n\n<li>Zasi\u0119g reklam: 14,3% ca\u0142ej populacji kraju<\/li>\n\n\n\n<li>Wzrost popularno\u015bci: o 45,3% zwi\u0119kszy\u0142 si\u0119 przez rok zasi\u0119g reklam<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Digital_2024_Polska_%E2%80%93_podsumowanie\"><\/span>Digital 2024: Polska \u2013 podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Najnowszy raport od DataReportal dostarcza cennych informacji na temat polskich u\u017cytkownik\u00f3w Internetu i ich zachowa\u0144 w cyfrowym \u015bwiecie.<\/p>\n\n\n\n<p>W podsumowaniu znalaz\u0142y si\u0119 r\u00f3wnie\u017c cz\u0119\u015bci po\u015bwi\u0119cone e-commerce oraz po\u0142\u0105czeniom mobilnym. Warto wi\u0119c wspomnie\u0107, \u017ce <strong>coraz wi\u0119cej os\u00f3b decyduje si\u0119 na zakupy online, co przyczynia si\u0119 do rozwoju e-handlu i powstawania nowych sklep\u00f3w internetowych<\/strong>. Dla przedsi\u0119biorc\u00f3w oznacza to konieczno\u015b\u0107 dostosowania swojej oferty do potrzeb cyfrowych klient\u00f3w oraz inwestycji w narz\u0119dzia marketingowe pozwalaj\u0105ce na skuteczne dotarcie do odbiorc\u00f3w.<\/p>\n\n\n\n<p>Dzi\u0119ki analizie danych z raportu Digital 2024: Poland specjali\u015bci z bran\u017cy marketingowej, jak i mali oraz \u015bredni przedsi\u0119biorcy mog\u0105 lepiej zrozumie\u0107 potrzeby swoich klient\u00f3w oraz opracowa\u0107 sprawdzone strategie promocyjne. Warto \u015bledzi\u0107 kolejne podsumowania i obserwowa\u0107 zmieniaj\u0105ce si\u0119 trendy, aby by\u0107 na bie\u017c\u0105co z dynamicznym rynkiem, jakim bez w\u0105tpienia jest Internet.<\/p>\n\n\n\n<p>Zach\u0119camy do zapoznania si\u0119 z pe\u0142n\u0105 tre\u015bci\u0105 raportu Digital 2024: Poland.  <\/p><div class=\"pmjva69f5b41fa8202\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10371 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pmjva69f5b41fa8202 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pmjva69f5b41fa8202 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pmjva69f5b41fa8202 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pmjva69f5b41fa8202 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pmjva69f5b41fa8202 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uukai69f5b41fa817d\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10371 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.uukai69f5b41fa817d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.uukai69f5b41fa817d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.uukai69f5b41fa817d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.uukai69f5b41fa817d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.uukai69f5b41fa817d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uvxxz69f5b41fa80fd\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10371 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.uvxxz69f5b41fa80fd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.uvxxz69f5b41fa80fd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.uvxxz69f5b41fa80fd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.uvxxz69f5b41fa80fd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.uvxxz69f5b41fa80fd {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vkpfi69f5b41fa807b\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10371 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vkpfi69f5b41fa807b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vkpfi69f5b41fa807b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vkpfi69f5b41fa807b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vkpfi69f5b41fa807b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vkpfi69f5b41fa807b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"grtwq69f5b41fa7ffe\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10371 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.grtwq69f5b41fa7ffe {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.grtwq69f5b41fa7ffe {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.grtwq69f5b41fa7ffe {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.grtwq69f5b41fa7ffe {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.grtwq69f5b41fa7ffe {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"nkqmm69f5b41fa7f7b\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10371 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nkqmm69f5b41fa7f7b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nkqmm69f5b41fa7f7b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nkqmm69f5b41fa7f7b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nkqmm69f5b41fa7f7b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nkqmm69f5b41fa7f7b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zxxsx69f5b41fa7efb\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10371 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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W jakich celach korzystano z Internetu? Jakie aplikacje okaza\u0142y si\u0119 najpopularniejsze w naszym kraju? Z kt\u00f3rych platform korzystamy ch\u0119tniej \u2013 TikToka czy Instagrama? Je\u017celi szukasz informacji na temat trend\u00f3w i tendencji dotycz\u0105cych internaut\u00f3w w Polsce, to dobrze si\u0119 sk\u0142ada. Dzi\u015b om\u00f3wimy najnowsze dane pochodz\u0105ce z raportu Digital [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":10372,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-10371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jaki by\u0142 2023 rok w Internecie i Social Mediach? 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