{"id":10484,"date":"2024-03-12T16:01:17","date_gmt":"2024-03-12T15:01:17","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=10484"},"modified":"2024-03-12T16:01:21","modified_gmt":"2024-03-12T15:01:21","slug":"40-mniej-spamu-w-wyszukiwarce-google-march-2024-core-i-spam-update-pod-lupa","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/40-mniej-spamu-w-wyszukiwarce-google-march-2024-core-i-spam-update-pod-lupa\/","title":{"rendered":"40% mniej spamu w wyszukiwarce? Google March 2024 Core i Spam Update pod lup\u0105"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/03\/aktualizacje_Google_marzec.jpg.jpg\" alt=\"aktualizacje Google marzec 2024 co warto wiedzie\u0107\" class=\"wp-image-10485 colorbox-10484 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/03\/aktualizacje_Google_marzec.jpg.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/03\/aktualizacje_Google_marzec.jpg-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/03\/aktualizacje_Google_marzec.jpg-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/03\/aktualizacje_Google_marzec.jpg-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/03\/aktualizacje_Google_marzec.jpg-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/03\/aktualizacje_Google_marzec.jpg-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/03\/aktualizacje_Google_marzec.jpg-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>W\u0142a\u015bciciele firmowych witryn zn\u00f3w musz\u0105 mie\u0107 si\u0119 na baczno\u015bci. Po d\u0142u\u017cszej przerwie doczekali\u015bmy si\u0119 bowiem kolejnego du\u017cego ruchu po stronie Google. Najwi\u0119ksza na \u015bwiecie wyszukiwarka wprowadza nowe aktualizacje maj\u0105ce na celu popraw\u0119 jako\u015bci wynik\u00f3w wyszukiwania oraz zwalczanie spamu. Przedstawiciele giganta daj\u0105 jasno do zrozumienia \u2013 zmiany s\u0105 znacz\u0105ce i wp\u0142yn\u0105 nie tylko na SEO, ale te\u017c na Content Marketing. Na czym polegaj\u0105 marcowe Core Update oraz Spam Update i jak si\u0119 przygotowa\u0107 na wprowadzenie nowych zasad? O tym piszemy w artykule. Przyjemniej lektury!<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/40-mniej-spamu-w-wyszukiwarce-google-march-2024-core-i-spam-update-pod-lupa\/#Core_i_Spam_Update_%E2%80%93_co_musisz_wiedziec_o_aktualizacjach_algorytmu_Google\" >Core i Spam Update \u2013 co musisz wiedzie\u0107 o aktualizacjach algorytmu Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/40-mniej-spamu-w-wyszukiwarce-google-march-2024-core-i-spam-update-pod-lupa\/#Jaki_bedzie_wplyw_aktualizacji_Google_March_2024_Core_Update_na_SEO\" >Jaki b\u0119dzie wp\u0142yw aktualizacji Google March 2024 Core Update na SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/40-mniej-spamu-w-wyszukiwarce-google-march-2024-core-i-spam-update-pod-lupa\/#Co_musisz_wiedziec_o_aktualizacji_Spam_Update\" >Co musisz wiedzie\u0107 o aktualizacji Spam Update?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/40-mniej-spamu-w-wyszukiwarce-google-march-2024-core-i-spam-update-pod-lupa\/#Naduzywanie_skalowanej_tresci\" >Nadu\u017cywanie skalowanej tre\u015bci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/40-mniej-spamu-w-wyszukiwarce-google-march-2024-core-i-spam-update-pod-lupa\/#Naduzywanie_reputacji_strony\" >Nadu\u017cywanie reputacji strony<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/40-mniej-spamu-w-wyszukiwarce-google-march-2024-core-i-spam-update-pod-lupa\/#Naduzywanie_wygaslych_domen\" >Nadu\u017cywanie wygas\u0142ych domen<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/40-mniej-spamu-w-wyszukiwarce-google-march-2024-core-i-spam-update-pod-lupa\/#Nowe_aktualizacje_Google_%E2%80%93_FAQ\" >Nowe aktualizacje Google \u2013 FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/40-mniej-spamu-w-wyszukiwarce-google-march-2024-core-i-spam-update-pod-lupa\/#Od_kiedy_wchodza_w_zycie_ostatnie_aktualizacje_z_marca_2024\" >Od kiedy wchodz\u0105 w \u017cycie ostatnie aktualizacje z marca 2024?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/40-mniej-spamu-w-wyszukiwarce-google-march-2024-core-i-spam-update-pod-lupa\/#Co_grozi_stronom_ktore_ignoruja_nowe_zasady_Google\" >Co grozi stronom, kt\u00f3re ignoruj\u0105 nowe zasady Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/40-mniej-spamu-w-wyszukiwarce-google-march-2024-core-i-spam-update-pod-lupa\/#Jakie_kluczowe_zmiany_dla_uzytkownikow_wprowadzaja_Google_March_2024_Core_Update_i_aktualizacja_systemu_spamu\" >Jakie kluczowe zmiany dla u\u017cytkownik\u00f3w wprowadzaj\u0105 Google March 2024 Core Update i aktualizacja systemu spamu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/40-mniej-spamu-w-wyszukiwarce-google-march-2024-core-i-spam-update-pod-lupa\/#Co_aktualizacje_Google_marzec_2024_zmienia_w_SEO_i_Content_Marketingu\" >Co aktualizacje Google marzec 2024 zmieni\u0105 w SEO i Content Marketingu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/40-mniej-spamu-w-wyszukiwarce-google-march-2024-core-i-spam-update-pod-lupa\/#Jak_zadbac_o_pozycje_strony_w_kontekscie_aktualizacji_algorytmu\" >Jak zadba\u0107 o pozycj\u0119 strony w kontek\u015bcie aktualizacji algorytmu?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Core_i_Spam_Update_%E2%80%93_co_musisz_wiedziec_o_aktualizacjach_algorytmu_Google\"><\/span>Core i Spam Update \u2013 co musisz wiedzie\u0107 o aktualizacjach algorytmu Google?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Min\u0119\u0142o ju\u017c sporo czasu od ostatnich tak du\u017cych aktualizacji algorytm\u00f3w wyszukiwania.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">05.03.2024 gigant z Mountain View og\u0142osi\u0142 kluczowe zmiany, kt\u00f3re maj\u0105 znacz\u0105co wp\u0142yn\u0105\u0107 na wyniki wyszukiwania oraz dzia\u0142ania SEO. <strong>W\u0142a\u015bciciele stron internetowych musz\u0105 zacz\u0105\u0107 przygotowywa\u0107 si\u0119 do wprowadzenia przez wyszukiwark\u0119 a\u017c dw\u00f3ch powa\u017cnych aktualizacji<\/strong>: Google Core Update (aktualizacja g\u0142\u00f3wnego rdzenia) oraz Spam Update.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wdra\u017cane ju\u017c marcowe aktualizacje wykraczaj\u0105 poza zmiany, z kt\u00f3rymi mieli\u015bmy do czynienia do tej pory i maj\u0105 rozwi\u0105za\u0107 problemy zwi\u0105zane z nieodpowiednimi tre\u015bciami oraz manipulacyjnymi praktykami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u015bli pami\u0119tasz aktualizacj\u0119 dotycz\u0105c\u0105 jako\u015bci tre\u015bci \u2013 <a href=\"https:\/\/wenet.pl\/blog\/jak-przygotowac-sie-na-aktualizacje-google-helpful-content\/\">Google Helpful Content Update<\/a> \u2013 to z pewno\u015bci\u0105 zdajesz sobie spraw\u0119, \u017ce walka z niskiej jako\u015bci wynikami wyszukiwania trwa ju\u017c od d\u0142u\u017cszego czasu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co dok\u0142adnie zmieni aktualizacja dotycz\u0105ca spamu (Spam Algorithm Update) oraz g\u0142\u00f3wna aktualizacja system\u00f3w Google (march 2024 Core Update)? O tym przeczytasz w dalszej cz\u0119\u015bci artyku\u0142u i w <a href=\"https:\/\/developers.google.com\/search\/blog\/2024\/03\/core-update-spam-policies?hl=pl\">Google Search Central.<\/a><\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><span class=\"hs-cta-node hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\" id=\"hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10484 lazyload\" id=\"hs-cta-img-71ba370a-ce42-4813-83d4-7e1e98e966fe\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe.png\"  alt=\"Zr\u00f3b audyt SEO\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '71ba370a-ce42-4813-83d4-7e1e98e966fe', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jaki_bedzie_wplyw_aktualizacji_Google_March_2024_Core_Update_na_SEO\"><\/span>Jaki b\u0119dzie wp\u0142yw aktualizacji Google March 2024 Core Update na SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u015aledzisz zmiany w algorytmach Google? Poprawa jako\u015bci rankingu to g\u0142\u00f3wny cel podstawowej \u201erdzeniowej\u201d aktualizacji z marca 2024 roku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elizabeth Tucker, dyrektor ds. produktu wyszukiwania w Google zapowiedzia\u0142a, \u017ce ulepszenia wprowadzone w podstawowych systemach rankingu maj\u0105 zapewni\u0107 wy\u015bwietlanie najbardziej przydatnych informacji online. Jednocze\u015bnie ograniczeniu maj\u0105 ulec nieoryginalne tre\u015bci w wynikach wyszukiwania.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Czy tak b\u0119dzie w rzeczywisto\u015bci? Trudno jednoznacznie odpowiedzie\u0107 na to pytanie, skoro wyszukiwarka pracuje nad popraw\u0105 jako\u015bci stron i zredukowaniem nieprzydatnych oraz nieoryginalnych tre\u015bci od 2022 roku (czyli od wprowadzenia Helpful Content), a aktualizacja z marca 2024 tylko kontynuuje te dzia\u0142ania.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co wa\u017cne dla internaut\u00f3w, to fakt, \u017ce <strong>aktualizacja Core Update ma doprowadzi\u0107 do wy\u015bwietlania mniejszej ilo\u015bci contentu powsta\u0142ego, aby generowa\u0107 klikni\u0119cia<\/strong>, a wi\u0119cej takiego, kt\u00f3ry u\u017cytkownik wyszukiwarki mo\u017ce uzna\u0107 za przydatny. Zwi\u0119kszy\u0107 ma si\u0119 wi\u0119c jako\u015b\u0107 wyszukiwania Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Szacuje si\u0119, \u017ce aktualizacja algorytm\u00f3w wyszukiwania wraz z wcze\u015bniejszymi zmianami dotycz\u0105cymi jako\u015bci stron i u\u017cyteczno\u015bci tre\u015bci pozwoli zmniejszy\u0107 ilo\u015b\u0107 niskiej jako\u015bci, nieoryginalnego contentu w Google o 40%. A to mo\u017ce wp\u0142yn\u0105\u0107 r\u00f3wnie\u017c na pozycj\u0119 Twojej strony internetowej w wyszukiwarce!<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e78c642-e432-4a69-aeb2-7ae664918362\"><span class=\"hs-cta-node hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\" id=\"hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10484 lazyload\" id=\"hs-cta-img-2e78c642-e432-4a69-aeb2-7ae664918362\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362.png\"  alt=\"Zapisz si\u0119 na newsletter. Dostaniesz e-book w prezencie &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e78c642-e432-4a69-aeb2-7ae664918362', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_musisz_wiedziec_o_aktualizacji_Spam_Update\"><\/span>Co musisz wiedzie\u0107 o aktualizacji Spam Update?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google wprowadza 3 nowe zasady dotycz\u0105ce spamu. Co to dok\u0142adnie oznacza? Wdro\u017cona zostanie nowa polityka antyspamowa, kt\u00f3rej celem jest zwalczanie tre\u015bci najni\u017cszej jako\u015bci w wynikach wyszukiwania. Te zmiany skierowane s\u0105 przeciwko (coraz popularniejszym) manipulacyjnym praktykom. Zasady aktualizacji znajdziesz poni\u017cej.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Naduzywanie_skalowanej_tresci\"><\/span>Nadu\u017cywanie skalowanej tre\u015bci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google zaostrza swoj\u0105 polityk\u0119 przeciwko wykorzystywaniu automatyzacji do generowania niskiej jako\u015bci lub nieoryginalnych tre\u015bci w celu manipulowania wynikami wyszukiwania.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jaki b\u0119dzie wp\u0142yw aktualizacji na ranking stron? Ot\u00f3\u017c roboty b\u0119d\u0105 koncentrowa\u0107 si\u0119 teraz na zapobieganiu nadu\u017cyciom polegaj\u0105cym na tworzeniu contetu na du\u017c\u0105 skal\u0119, aby zwi\u0119kszy\u0107 pozycj\u0119 w wyszukiwarce, niezale\u017cnie od tego, czy jest on generowany automatycznie, przez ludzi czy obie te metody.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Czy to oznacza, \u017ce Google zmienia swoje podej\u015bcie do tworzenia tre\u015bci z wykorzystaniem sztucznej inteligencji? <strong>Cho\u0107 w oficjalnym komunikacie nie wspomina si\u0119 o contencie tworzonym przez AI, to z pewno\u015bci\u0105 warto zwr\u00f3ci\u0107 wi\u0119ksz\u0105 uwag\u0119 na teksty generowane z u\u017cyciem nowoczesnej technologii<\/strong>. Tego rodzaju tre\u015bci musz\u0105 by\u0107 warto\u015bciowe dla u\u017cytkownik\u00f3w i w pe\u0142ni wyczerpywa\u0107 podejmowany temat, aby zyska\u0142y widoczno\u015b\u0107 w wyszukiwarce. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Boisz si\u0119, \u017ce aktualizacja dotycz\u0105ca spamu negatywne wp\u0142ynie na widoczno\u015b\u0107 Twojej strony? Nie chcesz dopu\u015bci\u0107 do ca\u0142kowitego usuni\u0119cia witryny z\u00a0wynik\u00f3w wyszukiwania? Postaw na<strong> <\/strong>content refreshing, czyli proces aktualizacji i od\u015bwie\u017cania tre\u015bci. Jego celem jest zwi\u0119kszenie warto\u015bci contentu dla czytelnik\u00f3w. Nie zapomnij przy tym o podstawowych zasadach dotycz\u0105cych wyszukiwarki Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Naduzywanie_reputacji_strony\"><\/span>Nadu\u017cywanie reputacji strony<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aktualizacja ma rozwi\u0105za\u0107 problem z nadu\u017cywaniem reputacji witryny przez strony trzecie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak to wygl\u0105da w praktyce? W\u0142a\u015bciciele stron zamieszczaj\u0105 niskiej jako\u015bci tre\u015bci na zaufanych witrynach, aby skorzysta\u0107 z ich reputacji. Google b\u0119dzie od teraz traktowa\u0107 taki content jako spam, je\u015bli jego g\u0142\u00f3wnym celem oka\u017ce si\u0119 ch\u0119\u0107 zwi\u0119kszenia pozycji w rankingu i brak \u015bcis\u0142ego nadzoru w\u0142a\u015bciciela witryny.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Naduzywanie_wygaslych_domen\"><\/span>Nadu\u017cywanie wygas\u0142ych domen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zaktualizowane zasady dotycz\u0105ce spamu b\u0119d\u0105 kierowane r\u00f3wnie\u017c przeciwko nadu\u017cyciom zwi\u0105zanym z wygas\u0142ymi domenami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google chce w ten spos\u00f3b powstrzyma\u0107 praktyki zwi\u0105zane z kupowaniem wygas\u0142ych domen i przeznaczaniem ich do zwi\u0119kszenia pozycji niskiej jako\u015bci tre\u015bci w wynikach wyszukiwania. Ta praktyka mo\u017ce wprowadza\u0107 w b\u0142\u0105d u\u017cytkownik\u00f3w, kt\u00f3rzy cz\u0119sto uznaj\u0105 now\u0105 zawarto\u015b\u0107 za cz\u0119\u015b\u0107 starszej, zaufanej witryny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u017celi samodzielnie prowadzisz stron\u0119 internetow\u0105 dla firmy, to musisz zapozna\u0107 si\u0119 z nowymi zasadami spamu, aby wp\u0142yw aktualizacji na ranking Twojej witryny nie okaza\u0142 si\u0119 negatywny.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nowe_aktualizacje_Google_%E2%80%93_FAQ\"><\/span>Nowe aktualizacje Google \u2013 FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Poni\u017cej znajdziesz odpowiedzi na najwa\u017cniejsze pytania dotycz\u0105ce najnowszych aktualizacji Google z marca 2024 roku.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Od_kiedy_wchodza_w_zycie_ostatnie_aktualizacje_z_marca_2024\"><\/span>Od kiedy wchodz\u0105 w \u017cycie ostatnie aktualizacje z marca 2024?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aktualizacja algorytmu Google Core i Spam Algorithm Update s\u0105 ju\u017c wdra\u017cane od momentu ich og\u0142oszenia, a wprowadzanie zmian w systemach rankingowych mo\u017ce potrwa\u0107 nawet miesi\u0105c. W przypadku nowej polityki dotycz\u0105cej reputacji witryny czas na dostosowanie si\u0119 do wytycznych zosta\u0142 wyd\u0142u\u017cony do dw\u00f3ch miesi\u0119cy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_grozi_stronom_ktore_ignoruja_nowe_zasady_Google\"><\/span>Co grozi stronom, kt\u00f3re ignoruj\u0105 nowe zasady Google?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Niezastosowanie si\u0119 do wymog\u00f3w mo\u017ce skutkowa\u0107 nie tylko spadkiem widoczno\u015bci i ruchu na stronie WWW, ale r\u00f3wnie\u017c na\u0142o\u017ceniem przez Google kar r\u0119cznych. Pierwsze takie przypadki pojawi\u0142y si\u0119 ju\u017c w kilku dniach po og\u0142oszeniu aktualizacji. Dlatego warto regularnie \u015bledzi\u0107 ranking swojej witryny w Google Search Console.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_kluczowe_zmiany_dla_uzytkownikow_wprowadzaja_Google_March_2024_Core_Update_i_aktualizacja_systemu_spamu\"><\/span>Jakie kluczowe zmiany dla u\u017cytkownik\u00f3w wprowadzaj\u0105 Google March 2024 Core Update i aktualizacja systemu spamu?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Elizabeth Tucker podkre\u015bla, \u017ce wyszukiwarka pomaga ludziom codziennie w miliardach pyta\u0144, ale zawsze b\u0119d\u0105 obszary, w kt\u00f3rych mo\u017cna si\u0119 poprawi\u0107. Wed\u0142ug zapowiedzi aktualizacje maj\u0105 zwi\u0119kszy\u0107 u\u017cyteczno\u015b\u0107 rankingu poprzez obni\u017cenie pozycji stron, kt\u00f3re spe\u0142nia\u0142y wytyczne dla webmaster\u00f3w, ale nie potrzeby u\u017cytkownik\u00f3w. <strong>Internauci mog\u0105 wi\u0119c liczy\u0107 na wi\u0119cej przydatnej tre\u015bci, a mniej tzw. clickbait\u00f3w<\/strong>. Doprowadzi to te\u017c do zwi\u0119kszenia jako\u015bci wyszukiwania Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_aktualizacje_Google_marzec_2024_zmienia_w_SEO_i_Content_Marketingu\"><\/span>Co aktualizacje Google marzec 2024 zmieni\u0105 w SEO i Content Marketingu?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Eksperci Google twierdz\u0105, \u017ce tw\u00f3rcy nie musz\u0105 wprowadza\u0107 \u017cadnych specjalnych zabieg\u00f3w czy nowych dzia\u0142a\u0144 w zwi\u0105zku z najnowszymi aktualizacjami. Jest tylko jeden warunek dotycz\u0105cy tworzenia tre\u015bci \u2013 musz\u0105 by\u0107 przydatne i przygotowywane z my\u015bl\u0105 o u\u017cytkownikach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Warto pami\u0119ta\u0107, \u017ce <strong>marcowe zmiany w algorytmach Google sprawi\u0105, \u017ce ocena jako\u015bci contentu b\u0119dzie wieloaspektowa i jeszcze bardziej z\u0142o\u017cona<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W przypadku w\u0142a\u015bcicieli witryn czy SEO-wc\u00f3w, kt\u00f3rych strony do\u015bwiadcz\u0105 spadku w rankingu, zaleca si\u0119 skorzystanie z wytycznych dotycz\u0105cych tworzenia przydatnych tre\u015bci Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cz\u0119\u015b\u0107 specjalist\u00f3w twierdzi, \u017ce aktualizacja Core Update mo\u017ce \u201ezmieni\u0107 zasady gry\u201d \u2013 podobnie jak wcze\u015bniej Google Helpful Content. Czy jest to prawda, dowiemy si\u0119 z pewno\u015bci\u0105 w kolejnych tygodniach. Mo\u017cna jednak przypuszcza\u0107, \u017ce w najbli\u017cszym czasie do\u015bwiadczymy wi\u0119cej waha\u0144 w wynikach wyszukiwania, ni\u017c w przypadku wielu wcze\u015bniejszych update\u2019\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e5cebd04-33af-4f8e-875e-99f8f3009805\"><span class=\"hs-cta-node hs-cta-e5cebd04-33af-4f8e-875e-99f8f3009805\" id=\"hs-cta-e5cebd04-33af-4f8e-875e-99f8f3009805\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/e5cebd04-33af-4f8e-875e-99f8f3009805\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10484 lazyload\" id=\"hs-cta-img-e5cebd04-33af-4f8e-875e-99f8f3009805\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/e5cebd04-33af-4f8e-875e-99f8f3009805.png\"  alt=\"Sprawd\u017a bezp\u0142atnie skuteczno\u015b\u0107 swojej strony &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'e5cebd04-33af-4f8e-875e-99f8f3009805', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_zadbac_o_pozycje_strony_w_kontekscie_aktualizacji_algorytmu\"><\/span>Jak zadba\u0107 o pozycj\u0119 strony w kontek\u015bcie aktualizacji algorytmu?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u015bli nie chcesz, aby Twoja witryna ucierpia\u0142a na aktualizacjach algorytm\u00f3w Google, musisz stosowa\u0107 si\u0119 do wytycznych oraz tworzy\u0107 pomocne tre\u015bci, kt\u00f3re odpowiadaj\u0105 na potrzeby u\u017cytkownik\u00f3w i s\u0105 warto\u015bciowe dla wyszukiwarki.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dla jeszcze lepszych wynik\u00f3w SEO mo\u017cesz skorzysta\u0107 z pomocy WeNet<\/strong>. Doradcy internetowi \u015bledz\u0105 zmiany w algorytmach Google i wiedz\u0105, jak zwi\u0119kszy\u0107 widoczno\u015b\u0107 Twojej marki w sieci. 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.drlag6a2e4b175206a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.drlag6a2e4b175206a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.drlag6a2e4b175206a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.drlag6a2e4b175206a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.drlag6a2e4b175206a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"mzdhv6a2e4b1751fdf\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10484 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.mzdhv6a2e4b1751fdf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.mzdhv6a2e4b1751fdf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.mzdhv6a2e4b1751fdf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.mzdhv6a2e4b1751fdf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.mzdhv6a2e4b1751fdf {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"buaet6a2e4b1751f58\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10484 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.buaet6a2e4b1751f58 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.buaet6a2e4b1751f58 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.buaet6a2e4b1751f58 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.buaet6a2e4b1751f58 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.buaet6a2e4b1751f58 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ieyai6a2e4b1751ecd\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10484 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ieyai6a2e4b1751ecd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ieyai6a2e4b1751ecd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ieyai6a2e4b1751ecd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ieyai6a2e4b1751ecd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ieyai6a2e4b1751ecd {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"afmtr6a2e4b1751dfd\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10484 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.afmtr6a2e4b1751dfd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.afmtr6a2e4b1751dfd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.afmtr6a2e4b1751dfd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.afmtr6a2e4b1751dfd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.afmtr6a2e4b1751dfd {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"nsajm6a2e4b17510fb\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10484 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nsajm6a2e4b17510fb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nsajm6a2e4b17510fb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nsajm6a2e4b17510fb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nsajm6a2e4b17510fb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nsajm6a2e4b17510fb {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bdcbx6a2e4b1751079\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10484 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bdcbx6a2e4b1751079 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bdcbx6a2e4b1751079 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bdcbx6a2e4b1751079 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bdcbx6a2e4b1751079 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bdcbx6a2e4b1751079 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"nqskb6a2e4b1750fda\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-10484 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nqskb6a2e4b1750fda {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nqskb6a2e4b1750fda {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nqskb6a2e4b1750fda {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nqskb6a2e4b1750fda {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nqskb6a2e4b1750fda {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"litmw6a2e4b1750f47\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10484 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.umowq6a2e4b1750e1d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.umowq6a2e4b1750e1d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.umowq6a2e4b1750e1d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.umowq6a2e4b1750e1d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.umowq6a2e4b1750e1d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;10484&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;40% mniej spamu w wyszukiwarce? Google March 2024 Core i Spam Update pod lup\u0105&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>W\u0142a\u015bciciele firmowych witryn zn\u00f3w musz\u0105 mie\u0107 si\u0119 na baczno\u015bci. Po d\u0142u\u017cszej przerwie doczekali\u015bmy si\u0119 bowiem kolejnego du\u017cego ruchu po stronie Google. Najwi\u0119ksza na \u015bwiecie wyszukiwarka wprowadza nowe aktualizacje maj\u0105ce na celu popraw\u0119 jako\u015bci wynik\u00f3w wyszukiwania oraz zwalczanie spamu. Przedstawiciele giganta daj\u0105 jasno do zrozumienia \u2013 zmiany s\u0105 znacz\u0105ce i wp\u0142yn\u0105 nie tylko na SEO, ale [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":10485,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-10484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-pozycjonowanie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>40% mniej spamu w wyszukiwarce? Google March 2024 Core i Spam Update pod lup\u0105 - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/40-mniej-spamu-w-wyszukiwarce-google-march-2024-core-i-spam-update-pod-lupa\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"40% mniej spamu w wyszukiwarce? Google March 2024 Core i Spam Update pod lup\u0105\" \/>\n<meta property=\"og:description\" content=\"W\u0142a\u015bciciele firmowych witryn zn\u00f3w musz\u0105 mie\u0107 si\u0119 na baczno\u015bci. Po d\u0142u\u017cszej przerwie doczekali\u015bmy si\u0119 bowiem kolejnego du\u017cego ruchu po stronie Google. Najwi\u0119ksza na \u015bwiecie wyszukiwarka wprowadza nowe aktualizacje maj\u0105ce na celu popraw\u0119 jako\u015bci wynik\u00f3w wyszukiwania oraz zwalczanie spamu. 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