{"id":10658,"date":"2024-04-16T14:28:58","date_gmt":"2024-04-16T12:28:58","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=10658"},"modified":"2024-04-16T14:29:02","modified_gmt":"2024-04-16T12:29:02","slug":"google-rich-snippet-co-to-jest","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/google-rich-snippet-co-to-jest\/","title":{"rendered":"Google Rich Snippet \u2013 co to jest?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/rich_snippets-1.jpg\" alt=\"google rich snippet co to jest\" class=\"wp-image-10660 colorbox-10658 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/rich_snippets-1.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/rich_snippets-1-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/rich_snippets-1-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/rich_snippets-1-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/rich_snippets-1-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/rich_snippets-1-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/04\/rich_snippets-1-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Pr\u00f3bujesz bezskutecznie poprawi\u0107 pozycj\u0119 swojej witryny? Pami\u0119taj, \u017ce Google wy\u015bwietla tylko najlepsze strony na szczycie rankingu. A skoro konkurencja jest ogromna, to warto pozna\u0107 wszelkie narz\u0119dzia, kt\u00f3re mog\u0105 pom\u00f3c wyr\u00f3\u017cni\u0107 Ci\u0119 w wyszukiwarce i zwr\u00f3ci\u0107 uwag\u0119 u\u017cytkownik\u00f3w. Jednym z takich rozwi\u0105za\u0144 okazuj\u0105 si\u0119 Rich Snippets, kt\u00f3re mog\u0105 znacz\u0105co wp\u0142yn\u0105\u0107 na pozycjonowanie. Przyjrzyjmy si\u0119 bli\u017cej temu zagadnieniu. Przeczytaj i dowiedz si\u0119, czym s\u0105 tzw. elementy rozszerzone i jak ich u\u017cywa\u0107, jaki jest wp\u0142yw Rich Snippets na SEO oraz czym si\u0119 r\u00f3\u017cni\u0105 od Featured Snippet.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/google-rich-snippet-co-to-jest\/#Rich_Snippets_%E2%80%93_co_to_takiego_Czym_sa_elementy_rozszerzone_i_jak_ich_uzywac\" >Rich Snippets \u2013 co to takiego? Czym s\u0105 elementy rozszerzone i jak ich u\u017cywa\u0107?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/google-rich-snippet-co-to-jest\/#Najczesciej_wystepujace_w_Google_i_najpopularniejsze_rodzaje_Rich_Snippets\" >Najcz\u0119\u015bciej wyst\u0119puj\u0105ce w Google i najpopularniejsze rodzaje Rich Snippets<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/google-rich-snippet-co-to-jest\/#Informacje_o_ocenie_w_Rich_Snippets\" >Informacje o ocenie w Rich Snippets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/google-rich-snippet-co-to-jest\/#Cena_produktu_i_dostepnosc_a_opisy_poszerzone_w_wynikach_Google\" >Cena produktu i dost\u0119pno\u015b\u0107 a opisy poszerzone w wynikach Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/google-rich-snippet-co-to-jest\/#Breadcrumbs_%E2%80%93_nawigacja_na_wyzszym_poziomie\" >Breadcrumbs \u2013 nawigacja na wy\u017cszym poziomie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/google-rich-snippet-co-to-jest\/#Dane_strukturalne_w_Rich_Snippets\" >Dane strukturalne w Rich Snippets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/google-rich-snippet-co-to-jest\/#FAQ_%E2%80%93_odpowiedzi_na_palace_pytania_uzytkownikow\" >FAQ \u2013 odpowiedzi na pal\u0105ce pytania u\u017cytkownik\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/google-rich-snippet-co-to-jest\/#Specyfikacja_techniczna_wsrod_przykladow_Rich_Snippets\" >Specyfikacja techniczna w\u015br\u00f3d przyk\u0142ad\u00f3w Rich Snippets<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/google-rich-snippet-co-to-jest\/#Rich_Snippets_i_Featured_Snippets_%E2%80%93_czym_sie_roznia_i_dlaczego_sa_wazne_dla_SEO\" >Rich Snippets i Featured Snippets \u2013 czym si\u0119 r\u00f3\u017cni\u0105 i dlaczego s\u0105 wa\u017cne dla SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/google-rich-snippet-co-to-jest\/#Elementy_Rich_Snippets_%E2%80%93_jak_mozna_je_wdrozyc_i_jak_sie_w_nich_znalezc\" >Elementy Rich Snippets \u2013 jak mo\u017cna je wdro\u017cy\u0107 i jak si\u0119 w nich znale\u017a\u0107?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/google-rich-snippet-co-to-jest\/#Jak_zastosowac_Rich_Snippets\" >Jak zastosowa\u0107 Rich Snippets?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/google-rich-snippet-co-to-jest\/#Jakie_sa_zasady_wyswietlania_Google_Snippet\" >Jakie s\u0105 zasady wy\u015bwietlania Google Snippet?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rich_Snippets_%E2%80%93_co_to_takiego_Czym_sa_elementy_rozszerzone_i_jak_ich_uzywac\"><\/span><strong>Rich Snippets \u2013 co to takiego? Czym s\u0105 elementy rozszerzone i jak ich u\u017cywa\u0107?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kiedy wy\u015bwietlasz SERP, w pierwszej kolejno\u015bci mo\u017cesz zwr\u00f3ci\u0107 uwag\u0119 na wzbogacone fragmenty tre\u015bci, kt\u00f3re oferuj\u0105 wi\u0119cej informacji ni\u017c standardowy wynik wyszukiwania. Te elementy, znane jako Google Rich Snippet, s\u0105 nie tylko atrakcyjne dla u\u017cytkownik\u00f3w, ale tak\u017ce maj\u0105 istotny wp\u0142yw na pozycjonowanie.<\/p>\n\n\n\n<p>To zaawansowane narz\u0119dzie ma na celu u\u0142atwienie u\u017cytkownikom wyszukiwarki w znalezieniu odpowiednich informacji na temat zawarto\u015bci stron internetowych. Stosowanie tych fragment\u00f3w kodu HTML pozwala na wzbogacenie wynik\u00f3w wyszukiwania Google o dodatkowe elementy, kt\u00f3re mog\u0105 przyci\u0105gn\u0105\u0107 uwag\u0119 u\u017cytkownika i zach\u0119ci\u0107 go do odwiedzenia witryny.<\/p>\n\n\n\n<p>Google Snippet mo\u017ce okaza\u0107 szczeg\u00f3lnie u\u017cyteczne dla witryn e-commerce, blog\u00f3w czy serwis\u00f3w informacyjnych, kt\u00f3re chc\u0105 si\u0119 wyr\u00f3\u017cni\u0107 na tle konkurencji. Dzi\u0119ki nim mo\u017cna przedstawi\u0107 internautom nie tylko tytu\u0142 strony i opis, ale tak\u017ce dodatkowe informacje, takie jak zdj\u0119cia, filmy, opinie czy dane kontaktowe. W efekcie witryna staje si\u0119 bardziej atrakcyjna i zyskuje wi\u0119ksz\u0105 szans\u0119 na pozyskanie nowych odwiedzaj\u0105cych. Ro\u015bnie wi\u0119c wsp\u00f3\u0142czynnik klikalno\u015bci.<\/p>\n\n\n\n<p>Warto zaznaczy\u0107, \u017ce <strong>korzystanie z Rich Snippet w Google nie jest automatyczne<\/strong> \u2013 aby czerpa\u0107 korzy\u015bci z tego rozwi\u0105zania, nale\u017cy doda\u0107 odpowiednie znaczniki do kodu \u017ar\u00f3d\u0142owego strony. Nie mo\u017cna przy tym zapomina\u0107 o regularnym monitorowaniu efekt\u00f3w wprowadzonych zmian oraz ewentualnym dostosowywaniu kodu do aktualnych wymaga\u0144 wyszukiwarki.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\"><span class=\"hs-cta-node hs-cta-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\" id=\"hs-cta-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10658 lazyload\" id=\"hs-cta-img-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/e5c1a5b3-166a-4786-ae11-e74e3cabc5ee.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'e5c1a5b3-166a-4786-ae11-e74e3cabc5ee', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Najczesciej_wystepujace_w_Google_i_najpopularniejsze_rodzaje_Rich_Snippets\"><\/span>Najcz\u0119\u015bciej wyst\u0119puj\u0105ce w Google i najpopularniejsze rodzaje Rich Snippets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mo\u017cesz nie zdawa\u0107 sobie z tego sprawy, ale istnieje mn\u00f3stwo rozwi\u0105za\u0144 wzbogacaj\u0105cych wyniki wyszukiwania. Najpopularniejsze typy Rich Snippets, kt\u00f3re mo\u017cesz zastosowa\u0107, opisujemy poni\u017cej.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Informacje_o_ocenie_w_Rich_Snippets\"><\/span>Informacje o ocenie w Rich Snippets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Istnieje wiele przyk\u0142ad\u00f3w Rich Snippets. Pierwszy omawiany typ opis\u00f3w poszerzonych w wynikach Google to ten, kt\u00f3ry pozwala na wy\u015bwietlenie ocen u\u017cytkownik\u00f3w i recenzji produkt\u00f3w lub us\u0142ug. Dzi\u0119ki temu potencjalni klienci mog\u0105 szybko zorientowa\u0107 si\u0119 w jako\u015bci oferty, co mo\u017ce wp\u0142yn\u0105\u0107 na ich decyzj\u0119 o zakupie. Aby skorzysta\u0107 z tego rodzaju Rich Snippets, nale\u017cy zaimplementowa\u0107 odpowiednie znaczniki struktury danych <a href=\"http:\/\/Schema.org\">Schema.org<\/a> na stronie internetowej.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cena_produktu_i_dostepnosc_a_opisy_poszerzone_w_wynikach_Google\"><\/span>Cena produktu i dost\u0119pno\u015b\u0107 a opisy poszerzone w wynikach Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je\u015bli dzia\u0142asz w e-commerce, to warto zwr\u00f3ci\u0107 uwag\u0119 na Rich Snippet dotycz\u0105cy cen i dost\u0119pno\u015bci produkt\u00f3w (tzw. product information). Dzi\u0119ki temu u\u017cytkownicy b\u0119d\u0105 mogli zobaczy\u0107 z poziomu wynik\u00f3w wyszukiwania, ile kosztuje dany produkt i czy jest dost\u0119pny w magazynie. To bardzo wa\u017cne informacje dla potencjalnych klient\u00f3w, kt\u00f3re mog\u0105 przekona\u0107 ich do dokonania zakupu w\u0142a\u015bnie u Ciebie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Breadcrumbs_%E2%80%93_nawigacja_na_wyzszym_poziomie\"><\/span>Breadcrumbs \u2013 nawigacja na wy\u017cszym poziomie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Breadcrumbs to kolejny rodzaj Google Snippet, kt\u00f3ry mo\u017ce przyczyni\u0107 si\u0119 do wi\u0119kszej widoczno\u015bci Twojej witryny.<\/p>\n\n\n\n<p>S\u0105 to tzw. \u201eokruchy chleba\u201d, czyli \u015bcie\u017cka nawigacyjna, kt\u00f3ra pokazuje u\u017cytkownikom, gdzie si\u0119 znajduj\u0105 na stronie i jak mog\u0105 wr\u00f3ci\u0107 do poprzednich sekcji. <strong>S\u0105 one szczeg\u00f3lnie przydatne na stronach o z\u0142o\u017conej strukturze<\/strong>, takich jak sklepy internetowe czy portale informacyjne. Poprawnie zaimplementowane breadcrumbs nie tylko u\u0142atwiaj\u0105 poruszanie si\u0119 po witrynie, ale tak\u017ce mog\u0105 wp\u0142yn\u0105\u0107 na lepsze indeksowanie jej zawarto\u015bci przez wyszukiwarki.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dane_strukturalne_w_Rich_Snippets\"><\/span>Dane strukturalne w Rich Snippets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Gdy potencjalny klient po raz pierwszy szuka informacji o Twojej firmie czy produktach w wyszukiwarce, masz tylko chwil\u0119, aby przyci\u0105gn\u0105\u0107 jego uwag\u0119 i zach\u0119ci\u0107 do klikni\u0119cia. Nie wiesz, jak wyr\u00f3\u017cni\u0107 stron\u0119 w wynikach wyszukiwania? W tym kr\u00f3tkim oknie czasowym, zastosowanie danych strukturalnych Google staje si\u0119 Twoim sprzymierze\u0144cem.<\/p>\n\n\n\n<p>Dodanie znacznik\u00f3w danych strukturalnych do opisu strony internetowej nie tylko wyr\u00f3\u017cnia j\u0105 w\u015br\u00f3d konkurencji, ale tak\u017ce umo\u017cliwia Google lepsze zrozumienie i interpretacj\u0119 zawarto\u015bci witryny. W efekcie u\u017cytkownicy widz\u0105 bardziej szczeg\u00f3\u0142owe i atrakcyjne informacje bezpo\u015brednio w wynikach, co zwi\u0119ksza szanse na to, \u017ce klikn\u0105 link do Twojej strony.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ_%E2%80%93_odpowiedzi_na_palace_pytania_uzytkownikow\"><\/span>FAQ \u2013 odpowiedzi na pal\u0105ce pytania u\u017cytkownik\u00f3w<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zwyk\u0142y wynik wyszukiwania mo\u017cesz wzbogaci\u0107 o FAQ. W ten spos\u00f3b uda Ci si\u0119 przedstawi\u0107 najcz\u0119\u015bciej zadawane pytania i odpowiedzi na temat swojej strony, produkt\u00f3w czy us\u0142ug. U\u017cytkownicy cz\u0119sto szukaj\u0105 informacji w formie pyta\u0144, dlatego FAQ mo\u017ce by\u0107 dla nich bardzo atrakcyjne. Warto zadba\u0107 o to, aby pytania i odpowiedzi by\u0142y rzeczywi\u015bcie istotne dla Twojej witryny i odpowiada\u0142y na potrzeby internaut\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Specyfikacja_techniczna_wsrod_przykladow_Rich_Snippets\"><\/span>Specyfikacja techniczna w\u015br\u00f3d przyk\u0142ad\u00f3w Rich Snippets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wdro\u017cenie Rich Snippets w kontek\u015bcie specyfikacji technicznej pozwala na przedstawienie kluczowych informacji o produkcie ju\u017c na stronie wynik\u00f3w wyszukiwania. Dzi\u0119ki temu potencjalni klienci mog\u0105 szybciej zorientowa\u0107 si\u0119, czy dany towar spe\u0142nia ich oczekiwania i czy warto go zakupi\u0107. Przyk\u0142adowe elementy specyfikacji technicznej, kt\u00f3re mog\u0105 by\u0107 wykorzystane we fragmentach rozszerzonych to: wymiary produktu, waga, materia\u0142y u\u017cyte do produkcji, dost\u0119pne kolory czy pojemno\u015b\u0107.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e78c642-e432-4a69-aeb2-7ae664918362\"><span class=\"hs-cta-node hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\" id=\"hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10658 lazyload\" id=\"hs-cta-img-2e78c642-e432-4a69-aeb2-7ae664918362\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362.png\"  alt=\"Zapisz si\u0119 na newsletter. Dostaniesz e-book w prezencie &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e78c642-e432-4a69-aeb2-7ae664918362', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rich_Snippets_i_Featured_Snippets_%E2%80%93_czym_sie_roznia_i_dlaczego_sa_wazne_dla_SEO\"><\/span>Rich Snippets i Featured Snippets \u2013 czym si\u0119 r\u00f3\u017cni\u0105 i dlaczego s\u0105 wa\u017cne dla SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Rich Snippet i Featured Snippets to dwa poj\u0119cia, kt\u00f3re maj\u0105 znaczenie w SEO. Chocia\u017c oba maj\u0105 na celu zwi\u0119kszenie widoczno\u015bci strony w wyszukiwarce, r\u00f3\u017cni\u0105 si\u0119 pod wzgl\u0119dem funkcji i sposobu wykorzystania.<\/p>\n\n\n\n<p>Wyniki rozszerzone om\u00f3wili\u015bmy wy\u017cej do\u015b\u0107 dok\u0142adnie. Czas jednak przekona\u0107 si\u0119, co to jest Featured Snippets. W tym przypadku m\u00f3wimy o wyr\u00f3\u017cnionym fragmencie tre\u015bci, kt\u00f3ry wyszukiwarka uzna\u0142a za szczeg\u00f3lnie warto\u015bciowy dla u\u017cytkownik\u00f3w i umie\u015bci\u0142a na samej g\u00f3rze strony wynik\u00f3w. <\/p>\n\n\n\n<p><strong>Featured Snippet zawiera odpowiedzi na konkretne pytanie lub podsumowanie informacji zwi\u0105zanych z danym tematem<\/strong>. Wyr\u00f3\u017cnione fragmenty mog\u0105 przyjmowa\u0107 r\u00f3\u017cne formy, takie jak listy, tabele czy karty informacyjne, w zale\u017cno\u015bci od rodzaju zapytania.<\/p>\n\n\n\n<p>R\u00f3\u017cnice mi\u0119dzy Rich Snippet w Google a r\u00f3\u017cnymi typami Featured Snippets maj\u0105 istotne konsekwencje dla strategii SEO strony. W przypadku rozszerzonych wynik\u00f3w wyszukiwania kluczowe jest zastosowanie odpowiednich danych strukturalnych w witrynie, aby wyszukiwarka mog\u0142a \u0142atwo zinterpretowa\u0107 jej zawarto\u015b\u0107 i wy\u015bwietli\u0107 bogate fragmenty oraz uporz\u0105dkowane dane w SERP. Dobre praktyki SEO, takie jak optymalizacja tre\u015bci, u\u017cywanie warto\u015bciowych fraz czy budowanie profilu linkowego, r\u00f3wnie\u017c wp\u0142ynie na prawdopodobie\u0144stwo pojawienia si\u0119 Rich Snippet.<\/p>\n\n\n\n<p>W przypadku drugiego elementu warto skupi\u0107 si\u0119 na tworzeniu warto\u015bciowych tre\u015bci, kt\u00f3re odpowiadaj\u0105 na pytania u\u017cytkownik\u00f3w i dostarczaj\u0105 im istotnych informacji. <strong>Optymalizacja tre\u015bci pod k\u0105tem pyta\u0144, na kt\u00f3re u\u017cytkownicy mog\u0105 szuka\u0107 odpowiedzi, zwi\u0119ksza szanse na pojawienie si\u0119 wyr\u00f3\u017cnionego fragmentu na tzw. pozycji zerowej<\/strong>. Ponadto, monitorowanie pojedynczych wynik\u00f3w wyszukiwania i analiza konkurencji mo\u017ce pom\u00f3c w dostosowaniu strategii SEO, aby lepiej konkurowa\u0107 o miejsce w Featured Snippets.<\/p>\n\n\n\n<p>Odpowiednie wykorzystanie obu tych rozwi\u0105za\u0144 mo\u017ce przyczyni\u0107 si\u0119 do zwi\u0119kszenia ruchu na stronie i poprawy jej pozycji w rankingu.<\/p>\n\n\n\n<p>A czy wiesz, co to jest Regular Snippet? To zwyk\u0142y wynik wyszukiwania, czyli element generowany automatycznie przez algorytmy Google, kt\u00f3re analizuj\u0105 tre\u015b\u0107 strony i wybieraj\u0105 odpowiedni fragment tekstu najlepiej odpowiadaj\u0105cy zapytaniu u\u017cytkownika. Ten fragment mo\u017ce zawiera\u0107 nag\u0142\u00f3wki, opisy, daty czy ceny, kt\u00f3re s\u0105 istotne dla danego zapytania.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><span class=\"hs-cta-node hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\" id=\"hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10658 lazyload\" id=\"hs-cta-img-71ba370a-ce42-4813-83d4-7e1e98e966fe\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe.png\"  alt=\"Zr\u00f3b audyt SEO\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '71ba370a-ce42-4813-83d4-7e1e98e966fe', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Elementy_Rich_Snippets_%E2%80%93_jak_mozna_je_wdrozyc_i_jak_sie_w_nich_znalezc\"><\/span>Elementy Rich Snippets \u2013 jak mo\u017cna je wdro\u017cy\u0107 i jak si\u0119 w nich znale\u017a\u0107?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zastanawiasz si\u0119, jak zastosowa\u0107 Rich Snippets? Poni\u017cej znajdziesz najwa\u017cniejsze informacje, kt\u00f3re z pewno\u015bci\u0105 oka\u017c\u0105 si\u0119 przydatne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_zastosowac_Rich_Snippets\"><\/span>Jak zastosowa\u0107 Rich Snippets?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je\u015bli ciekawi Ci\u0119, jak wygl\u0105da wdro\u017cenie Rich Snippets na swojej stronie, to w tym celu musisz zastosowa\u0107 odpowiednie znaczniki strukturalne, czyli tzw. mikrodane. S\u0105 to fragmenty kodu HTML, kt\u00f3re opisuj\u0105 poszczeg\u00f3lne elementy witryny, takie jak tytu\u0142, autor czy data publikacji. Microdane mo\u017cna doda\u0107 do kodu \u017ar\u00f3d\u0142owego strony r\u0119cznie lub skorzysta\u0107 z narz\u0119dzi takich jak Google Structured Data Markup Helper. Wa\u017cne jest jednak, aby pami\u0119ta\u0107 o sprawdzeniu poprawno\u015bci wdro\u017cenia za pomoc\u0105 Google Search Console.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_sa_zasady_wyswietlania_Google_Snippet\"><\/span>Jakie s\u0105 zasady wy\u015bwietlania Google Snippet?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wiesz ju\u017c, jak wygl\u0105da implementacja rozszerze\u0144 Rich Snippets. Po wdro\u017ceniu mog\u0105 si\u0119 one pojawi\u0107 w wynikach wyszukiwania Google, kiedy algorytm wyszukiwarki uzna, \u017ce Twoja strona dostarcza warto\u015bciowych informacji dla u\u017cytkownik\u00f3w. <strong>Nie ma jednak gwarancji, \u017ce zastosowanie funkcji Rich Snippets automatycznie przek\u0142ada si\u0119 na ich wy\u015bwietlanie<\/strong> \u2013 decyzja ta zale\u017cy od wielu czynnik\u00f3w, takich jak jako\u015b\u0107 tre\u015bci czy autorytet witryny. Dlatego warto zadba\u0107 o optymalizacj\u0119 SEO i regularne aktualizowanie zawarto\u015bci.<\/p>\n\n\n\n<p>Jak wynika z naszych do\u015bwiadcze\u0144, Rich Snippets w SEO odrywaj\u0105 istotn\u0105 rol\u0119. Przede wszystkim zwi\u0119kszaj\u0105 atrakcyjno\u015b\u0107 witryny dla u\u017cytkownik\u00f3w, co przek\u0142ada si\u0119 na wy\u017csz\u0105 klikalno\u015b\u0107 i lepsze statystyki. Ponadto poprawne wdro\u017cenie wzbogaconych fragment\u00f3w mo\u017ce wp\u0142yn\u0105\u0107 na wy\u017csz\u0105 pozycj\u0119 strony w wynikach, dzi\u0119ki lepszemu zrozumieniu jej zawarto\u015bci przez Google. <strong>Warto jednak pami\u0119ta\u0107, \u017ce samo dodawanie Rich Snippets to nie wszystko<\/strong> \u2013 r\u00f3wnie wa\u017cne jest dostarczanie warto\u015bciowych tre\u015bci i dbanie o optymalizacj\u0119.<\/p><div class=\"ksrhc69f2c73353c42\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10658 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ksrhc69f2c73353c42 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ksrhc69f2c73353c42 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ksrhc69f2c73353c42 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ksrhc69f2c73353c42 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ksrhc69f2c73353c42 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"sygzn69f2c73353bbc\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10658 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.sygzn69f2c73353bbc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.sygzn69f2c73353bbc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.sygzn69f2c73353bbc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.sygzn69f2c73353bbc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.sygzn69f2c73353bbc {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"oxpac69f2c73353b37\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10658 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.oxpac69f2c73353b37 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.oxpac69f2c73353b37 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.oxpac69f2c73353b37 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.oxpac69f2c73353b37 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.oxpac69f2c73353b37 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"gqkit69f2c73353ab0\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10658 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gqkit69f2c73353ab0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gqkit69f2c73353ab0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gqkit69f2c73353ab0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gqkit69f2c73353ab0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gqkit69f2c73353ab0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"thrqr69f2c73353a2d\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10658 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.thrqr69f2c73353a2d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.thrqr69f2c73353a2d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.thrqr69f2c73353a2d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.thrqr69f2c73353a2d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.thrqr69f2c73353a2d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bqzxx69f2c733539a4\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10658 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bqzxx69f2c733539a4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bqzxx69f2c733539a4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bqzxx69f2c733539a4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bqzxx69f2c733539a4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bqzxx69f2c733539a4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ptqrp69f2c73353909\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10658 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ptqrp69f2c73353909 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ptqrp69f2c73353909 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ptqrp69f2c73353909 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ptqrp69f2c73353909 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ptqrp69f2c73353909 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qsrhx69f2c7335387f\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-10658 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qsrhx69f2c7335387f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qsrhx69f2c7335387f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qsrhx69f2c7335387f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qsrhx69f2c7335387f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qsrhx69f2c7335387f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"soqbu69f2c733537c3\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10658 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xrjdo69f2c73352e00 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xrjdo69f2c73352e00 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xrjdo69f2c73352e00 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xrjdo69f2c73352e00 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xrjdo69f2c73352e00 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;10658&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Google Rich Snippet \u2013 co to jest?&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pr\u00f3bujesz bezskutecznie poprawi\u0107 pozycj\u0119 swojej witryny? Pami\u0119taj, \u017ce Google wy\u015bwietla tylko najlepsze strony na szczycie rankingu. A skoro konkurencja jest ogromna, to warto pozna\u0107 wszelkie narz\u0119dzia, kt\u00f3re mog\u0105 pom\u00f3c wyr\u00f3\u017cni\u0107 Ci\u0119 w wyszukiwarce i zwr\u00f3ci\u0107 uwag\u0119 u\u017cytkownik\u00f3w. Jednym z takich rozwi\u0105za\u0144 okazuj\u0105 si\u0119 Rich Snippets, kt\u00f3re mog\u0105 znacz\u0105co wp\u0142yn\u0105\u0107 na pozycjonowanie. Przyjrzyjmy si\u0119 bli\u017cej temu [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":10660,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-10658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-pozycjonowanie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Rich Snippet \u2013 co to jest? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/google-rich-snippet-co-to-jest\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Rich Snippet \u2013 co to jest?\" \/>\n<meta property=\"og:description\" content=\"Pr\u00f3bujesz bezskutecznie poprawi\u0107 pozycj\u0119 swojej witryny? Pami\u0119taj, \u017ce Google wy\u015bwietla tylko najlepsze strony na szczycie rankingu. A skoro konkurencja jest ogromna, to warto pozna\u0107 wszelkie narz\u0119dzia, kt\u00f3re mog\u0105 pom\u00f3c wyr\u00f3\u017cni\u0107 Ci\u0119 w wyszukiwarce i zwr\u00f3ci\u0107 uwag\u0119 u\u017cytkownik\u00f3w. Jednym z takich rozwi\u0105za\u0144 okazuj\u0105 si\u0119 Rich Snippets, kt\u00f3re mog\u0105 znacz\u0105co wp\u0142yn\u0105\u0107 na pozycjonowanie. 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