{"id":1076,"date":"2015-06-23T14:28:20","date_gmt":"2015-06-23T12:28:20","guid":{"rendered":"http:\/\/wenet.pl\/?p=1076"},"modified":"2023-09-05T10:53:14","modified_gmt":"2023-09-05T08:53:14","slug":"spadek-w-serp-poznaj-aktualizacje-algorytmu-phantom2","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/spadek-w-serp-poznaj-aktualizacje-algorytmu-phantom2\/","title":{"rendered":"Spadek w SERP? &#8211; poznaj aktualizacj\u0119 algorytmu Phantom2"},"content":{"rendered":"<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"wp-image-322 aligncenter colorbox-1076 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/11\/Zmiany-w-algorytmie-Google.jpg\" alt=\"Algorytm wyszukiwarki Google - zmiany!\" width=\"314\" height=\"355\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/11\/Zmiany-w-algorytmie-Google.jpg 600w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/11\/Zmiany-w-algorytmie-Google-142x160.jpg 142w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/11\/Zmiany-w-algorytmie-Google-265x300.jpg 265w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/11\/Zmiany-w-algorytmie-Google-372x420.jpg 372w\" data-sizes=\"(max-width: 314px) 100vw, 314px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 314px; --smush-placeholder-aspect-ratio: 314\/355;\" \/><\/p>\n<p style=\"text-align: justify;\">Kolejny raz Google wprowadza <a href=\"https:\/\/wenet.pl\/blog\/algorytmy-w-google-jak-w-ogole-dziala\/\">zmiany w algorytmie<\/a> potocznie nazwanym <strong>Phantom <\/strong>&#8211; druga ods\u0142ona. Nazwa zrodzi\u0142a si\u0119 w\u015br\u00f3d obserwator\u00f3w bran\u017cy, poniewa\u017c <strong>Google wypiera si\u0119 aby wprowadzone kilka dni temu zmiany mia\u0142y jakikolwiek zwi\u0105zek z dobrze znanymi ju\u017c Pand\u0105 i <a href=\"https:\/\/wenet.pl\/blog\/dlugo-oczekiwany-pingwin-3-0-juz\/\">Pingwinem<\/a>.<\/strong> Jednak znacz\u0105ca <strong>utrata ruchu i spadek pozycji \u015bwiadczy o tym, \u017ce co\u015b si\u0119 dzieje<\/strong>. Wiele witryn, kt\u00f3re zosta\u0142y dotkni\u0119te przez Phantom2 \u201eoberwa\u0142y\u201d r\u00f3wnie\u017c Pand\u0105. To sprawi\u0142o, \u017ce du\u017co os\u00f3b uwa\u017ca, i\u017c \u200b\u200bta zmiana by\u0142a tylko od\u015bwie\u017ceniem Pandy lub to, \u017ce Panda wreszcie zosta\u0142a w\u0142\u0105czona do algorytmu tworz\u0105cego rdze\u0144, kt\u00f3ry jest jednym z d\u0142ugoterminowych cel\u00f3w Google. Teoria zosta\u0142a dodatkowo wsparta przez fakt, \u017ce <strong>Panda nie by\u0142a od\u015bwie\u017cana od pa\u017adziernika 2014 r.<\/strong> Jak twierdzi John Mueller, ostatnie spadki pozycji jakie zaobserwowali u\u017cytkownicy to sta\u0142e drobne aktualizacje algorytmu, a nie Panda czy Pingwin. Doda\u0142 r\u00f3wnie\u017c, \u017ce je\u017celi otrzyma jakiekolwiek informacje o update&#8217;cie Pandy (co mo\u017ce si\u0119 wydarzy\u0107 w najbli\u017cszej przysz\u0142o\u015bci) to mo\u017cliwie szybko przeka\u017ce je dalej.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Phantom2 obejmuje strony:<\/strong><\/h2>\n<ul style=\"text-align: justify;\">\n<li><strong>z reklamami i pop-upami w g\u00f3rnej cz\u0119\u015bci strony<\/strong> \u2013 za du\u017ca ilo\u015b\u0107 reklam denerwuje nie tylko u\u017cytkownik\u00f3w. Wydaje si\u0119, \u017ce Google bardziej ni\u017c dotychczas zwraca uwag\u0119 na stosunek ilo\u015bci reklam do warto\u015bciowej tre\u015bci. Co z pewno\u015bci\u0105 mog\u0142o mie\u0107 negatywny wp\u0142yw na spadek pozycji.<\/li>\n<li><strong>z filmami i intro przy wej\u015bciu na stron\u0119 <\/strong>\u2013 uci\u0105\u017cliwe, niekiedy d\u0142ugie i za ka\u017cdym razem powtarzaj\u0105ce si\u0119 filmy lub intro r\u00f3wnie\u017c mog\u0105 mie\u0107 wp\u0142yw na spadek. U\u017cytkownik\u00f3w zazwyczaj nie interesuj\u0105 tego typu nachalne atrakcje, a jedyne czego szukaj\u0105 na stronie to tre\u015b\u0107.<\/li>\n<li><strong>z duplicate content<\/strong> \u2013 to wiemy nie od dzi\u015b, jednak tym razem Google przygl\u0105da si\u0119 platformom typu \u201ehow to\u201d gdzie u\u017cytkownicy sami tworz\u0105 tutoriale, manuale, w kt\u00f3rych tre\u015b\u0107 cz\u0119sto powielana jest w r\u00f3\u017cnych serwisach. W przypadku du\u017cych site-\u00f3w wychwycenie tego typu tre\u015bci jest bardzo trudne o ile nie niemo\u017cliwe.<\/li>\n<li><strong>o s\u0142abej jako\u015bci tre\u015bci <\/strong>\u2013 obok duplicate content i ma\u0142ej zawarto\u015bci tre\u015bci to kolejny czynnik na kt\u00f3ry wp\u0142ywa Phantom2. Aby si\u0119 przed tym uchroni\u0107 konieczne jest rzetelne wype\u0142nianie stron interesuj\u0105c\u0105 i wiarygodn\u0105 zawarto\u015bci\u0105.<\/li>\n<li><strong>z nieinteresuj\u0105cym wygl\u0105dem<\/strong> \u2013 strona musi by\u0107 przyjazna dla oka. Nawet najlepszej jako\u015bci oryginalne tre\u015bci potrzebuj\u0105 odpowiedniej oprawy. Strony o s\u0142abej konstrukcji nara\u017cone s\u0105 na spadki<\/li>\n<li><strong>z b\u0142\u0119dami 404 <\/strong>\u2013 nadmierna ilo\u015b\u0107 b\u0142\u0119d\u00f3w 404 jest dla Google wskaz\u00f3wk\u0105, \u017ce serwis jest kiepsko prowadzony i nie trzeba go wysoko pokazywa\u0107. U\u017cytkownik trafiaj\u0105cy na 404 ki, r\u00f3wnie\u017c nie pozostanie d\u0142ugo na stornie. Sprawd\u017acie w Google Search Console czy Wasz serwis nie zawiera b\u0142\u0119dnego linkowania (przede wszystkim wewn\u0119trznego).<\/li>\n<li><strong>ze zbyt du\u017c\u0105 ilo\u015bci\u0105 komentarzy<\/strong> \u2013 oczywi\u015bcie nie jest powiedziane ile komentarzy to za du\u017co, ale je\u017celi wi\u0119kszo\u015b\u0107 Waszej strony to tre\u015bci z komentarzy to mo\u017cecie by\u0107 nara\u017ceni na Phantom2<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Jak przy ka\u017cdej aktualizacji zawsze kto\u015b zyskuje, a kto\u015b traci. <strong>Dlatego zach\u0119camy do nawet najprostszego sprawdzenia swoich pozycji w wynikach wyszukiwania.<\/strong> Je\u017celi pozycje drastycznie spad\u0142y warto jeszcze raz przeanalizowa\u0107 optymalizacj\u0119 strony, jednak <strong>odradzamy panik\u0119 gdy\u017c post\u0119powania Googla nie da si\u0119 w \u017caden spos\u00f3b przewidzie\u0107<\/strong> ;) i za miesi\u0105c mo\u017ce wyj\u015b\u0107 kolejna aktualizacja, kt\u00f3ra przewa\u017cy szal\u0119 w drug\u0105 stron\u0119.<\/p>\n<p style=\"text-align: justify;\">Panta rei.<\/p><div class=\"qedtt69f2c71d0ce4a\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1076 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.sgaxh69f2c71d0c827 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.sgaxh69f2c71d0c827 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.sgaxh69f2c71d0c827 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.sgaxh69f2c71d0c827 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.sgaxh69f2c71d0c827 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"yprui69f2c71d0c78c\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1076 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.yprui69f2c71d0c78c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.yprui69f2c71d0c78c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.yprui69f2c71d0c78c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.yprui69f2c71d0c78c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.yprui69f2c71d0c78c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dimwb69f2c71d0c4ff\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1076 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dimwb69f2c71d0c4ff {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dimwb69f2c71d0c4ff {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dimwb69f2c71d0c4ff {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dimwb69f2c71d0c4ff {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dimwb69f2c71d0c4ff {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qjyxx69f2c71d0bee5\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-1076 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qjyxx69f2c71d0bee5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qjyxx69f2c71d0bee5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qjyxx69f2c71d0bee5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qjyxx69f2c71d0bee5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qjyxx69f2c71d0bee5 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uekxj69f2c71d0be6f\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1076 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.uekxj69f2c71d0be6f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.uekxj69f2c71d0be6f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.uekxj69f2c71d0be6f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.uekxj69f2c71d0be6f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.uekxj69f2c71d0be6f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"znmya69f2c71d0bdf3\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1076 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.znmya69f2c71d0bdf3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.znmya69f2c71d0bdf3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.znmya69f2c71d0bdf3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.znmya69f2c71d0bdf3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.znmya69f2c71d0bdf3 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qscuv69f2c71d0bd34\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1076 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            4.2\/5 - (12 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kolejny raz Google wprowadza zmiany w algorytmie potocznie nazwanym Phantom2. Nazwa zrodzi\u0142a si\u0119 w\u015br\u00f3d obserwator\u00f3w bran\u017cy, poniewa\u017c Google wypiera si\u0119 aby wprowadzone kilka dni temu zmiany mia\u0142y jakikolwiek zwi\u0105zek z dobrze znanymi ju\u017c Pand\u0105 i Pingwinem. <\/p>\n","protected":false},"author":101035,"featured_media":2425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[28,54,26,117,124,29],"class_list":["post-1076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-pozycjonowanie","tag-algorytm-google","tag-ciekawostki-2","tag-google","tag-phantom2","tag-seo-pozycjonowanie","tag-wyniki-wyszukiwania"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spadek w SERP? - poznaj aktualizacj\u0119 algorytmu Phantom2 - WeNet<\/title>\n<meta name=\"description\" content=\"Zobacz na co wp\u0142ywa zmiana algorytmu Google Phantom2. 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