{"id":10814,"date":"2024-05-29T11:54:42","date_gmt":"2024-05-29T09:54:42","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=10814"},"modified":"2026-04-28T11:23:22","modified_gmt":"2026-04-28T09:23:22","slug":"na-czym-polega-fulfilment-w-e-commerce","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/na-czym-polega-fulfilment-w-e-commerce\/","title":{"rendered":"Na czym polega fulfilment w e-commerce?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/05\/fulfillment-co-to-jest.png\" alt=\"Fulfillment w e-commerce\" class=\"wp-image-10815 colorbox-10814 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/05\/fulfillment-co-to-jest.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/05\/fulfillment-co-to-jest-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/05\/fulfillment-co-to-jest-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/05\/fulfillment-co-to-jest-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/05\/fulfillment-co-to-jest-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/05\/fulfillment-co-to-jest-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/05\/fulfillment-co-to-jest-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Fulfilment mo\u017ce przynie\u015b\u0107 znacz\u0105ce oszcz\u0119dno\u015bci i usprawnienia operacyjne, pod warunkiem, \u017ce firma dok\u0142adnie zrozumie wszystkie zwi\u0105zane z tym koszty i b\u0119dzie nimi efektywnie zarz\u0105dza\u0107.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-fulfilment-w-e-commerce\/#Na_czym_polega_usluga_fulfillment\" >Na czym polega us\u0142uga fulfillment?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-fulfilment-w-e-commerce\/#Fulfillment_%E2%80%93_glowne_zalety\" >Fulfillment \u2013 g\u0142\u00f3wne zalety<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-fulfilment-w-e-commerce\/#Optymalizacja_procesow_logistycznych\" >Optymalizacja proces\u00f3w logistycznych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-fulfilment-w-e-commerce\/#Skalowalnosc_dzialalnosci\" >Skalowalno\u015b\u0107 dzia\u0142alno\u015bci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-fulfilment-w-e-commerce\/#Zarzadzanie_zwrotami\" >Zarz\u0105dzanie zwrotami<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-fulfilment-w-e-commerce\/#Wsparcie_w_ekspansji_na_rynki_zagraniczne\" >Wsparcie w ekspansji na rynki zagraniczne<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-fulfilment-w-e-commerce\/#Jak_przebiega_proces_fulfillmentu\" >Jak przebiega proces fulfillmentu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-fulfilment-w-e-commerce\/#Dla_kogo_jest_usluga_fulfillment\" >Dla kogo jest us\u0142uga fulfillment?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-fulfilment-w-e-commerce\/#Male_i_srednie_firmy\" >Ma\u0142e i \u015brednie firmy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-fulfilment-w-e-commerce\/#Sezonowe_wzrosty_sprzedazy\" >Sezonowe wzrosty sprzeda\u017cy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-fulfilment-w-e-commerce\/#Startupy\" >Startupy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-fulfilment-w-e-commerce\/#Firmy_miedzynarodowe\" >Firmy mi\u0119dzynarodowe<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-fulfilment-w-e-commerce\/#Koszty_uslugi_fulfilment\" >Koszty us\u0142ugi fulfilment<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-fulfilment-w-e-commerce\/#Oplaty_magazynowe\" >Op\u0142aty magazynowe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-fulfilment-w-e-commerce\/#Koszty_kompletacji_zamowien\" >Koszty kompletacji zam\u00f3wie\u0144<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-fulfilment-w-e-commerce\/#Koszty_wysylki\" >Koszty wysy\u0142ki<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-fulfilment-w-e-commerce\/#Zwroty\" >Zwroty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-fulfilment-w-e-commerce\/#Inne_oplaty_dodatkowe\" >Inne op\u0142aty dodatkowe<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-fulfilment-w-e-commerce\/#Fulfilment_dla_sklepu_internetowego_%E2%80%93_podsumowanie\" >Fulfilment dla sklepu internetowego \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Na_czym_polega_usluga_fulfillment\"><\/span>Na czym polega us\u0142uga fulfillment?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fulfilment (lub fulfillment) w e-commerce to <strong>proces logistyczny, kt\u00f3ry obejmuje wszystkie etapy realizacji zam\u00f3wienia od momentu z\u0142o\u017cenia go przez klienta, a\u017c po dostarczenie towaru pod wskazany adres<\/strong>. W praktyce oznacza to zarz\u0105dzanie magazynem, pakowanie produkt\u00f3w, organizacj\u0119 transportu oraz obs\u0142ug\u0119 zwrot\u00f3w.<\/p>\n\n\n\n<p>Dla ma\u0142ych i \u015brednich firm, kt\u00f3re zdecydowa\u0142y si\u0119 na sprzeda\u017c online, fulfilment mo\u017ce by\u0107 niezwykle pomocny, bo pozwala na skupienie si\u0119 na innych aspektach dzia\u0142alno\u015bci, takich jak marketing czy rozw\u00f3j produkt\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a\"><span class=\"hs-cta-node hs-cta-b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a\" id=\"hs-cta-b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10814 lazyload\" id=\"hs-cta-img-b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a.png\"  alt=\"Sprawd\u017a, jak za\u0142o\u017cy\u0107 i wypromowa\u0107 sklep online &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'b8fd475f-5e8c-42a8-9ef5-d9ecce3e809a', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fulfillment_%E2%80%93_glowne_zalety\"><\/span>Fulfillment \u2013 g\u0142\u00f3wne zalety<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fulfilment to przede wszystkim oszcz\u0119dno\u015b\u0107 czasu i zasob\u00f3w, kt\u00f3re mo\u017cna przeznaczy\u0107 na inne obszary biznesu. Ponadto wsp\u00f3\u0142praca z profesjonalnym dostawc\u0105 us\u0142ug logistycznych gwarantuje (zazwyczaj) sprawne zarz\u0105dzanie magazynem oraz terminowe dostarczenie przesy\u0142ek do klient\u00f3w. Dzi\u0119ki temu zyskujesz na wizerunku i budujesz zaufanie w\u015br\u00f3d swoich odbiorc\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optymalizacja_procesow_logistycznych\"><\/span>Optymalizacja proces\u00f3w logistycznych<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Profesjonalny dostawca us\u0142ug logistycznych dysponuje wiedz\u0105 oraz narz\u0119dziami, kt\u00f3re pozwalaj\u0105 na efektywne zarz\u0105dzanie magazynem i transportem. W praktyce <strong>oznacza to m.in. automatyzacj\u0119 proces\u00f3w<\/strong>, takich jak kompletacja zam\u00f3wie\u0144 czy generowanie dokument\u00f3w przewozowych, co przek\u0142ada si\u0119 na mniejsze ryzyko b\u0142\u0119d\u00f3w oraz szybsz\u0105 realizacj\u0119 zam\u00f3wie\u0144.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Skalowalnosc_dzialalnosci\"><\/span>Skalowalno\u015b\u0107 dzia\u0142alno\u015bci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Fulfilment pozwala na \u0142atwe skalowanie dzia\u0142alno\u015bci, co jest szczeg\u00f3lnie istotne dla ma\u0142ych i \u015brednich dzia\u0142alno\u015bci, kt\u00f3re chc\u0105 rozwija\u0107 si\u0119 na rynku online. Wsp\u00f3\u0142praca z dostawc\u0105 us\u0142ug logistycznych umo\u017cliwia <strong>elastyczne dostosowywanie si\u0119 do zmieniaj\u0105cych si\u0119 potrzeb biznesu<\/strong>, np. w okresach wzmo\u017conej sprzeda\u017cy, takich jak sezon \u015bwi\u0105teczny. Dzi\u0119ki temu mo\u017cesz skupi\u0107 si\u0119 na zdobywaniu nowych klient\u00f3w i rozwijaniu oferty, nie martwi\u0105c si\u0119 o kwestie logistyczne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zarzadzanie_zwrotami\"><\/span>Zarz\u0105dzanie zwrotami<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jednym z kluczowych element\u00f3w jest obs\u0142uga zwrot\u00f3w. Dostawca us\u0142ug logistycznych mo\u017ce <strong>pom\u00f3c w opracowaniu efektywnego systemu zwrot\u00f3w<\/strong>, kt\u00f3ry zadowoli zar\u00f3wno klient\u00f3w, jak i przedsi\u0119biorc\u00f3w. Obejmuje to m.in. przygotowanie procedur zwrot\u00f3w, sprawne przyjmowanie odes\u0142anych towar\u00f3w oraz ich ponowne wprowadzenie do obiegu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wsparcie_w_ekspansji_na_rynki_zagraniczne\"><\/span>Wsparcie w ekspansji na rynki zagraniczne<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Us\u0142uga typu fulfilment mo\u017ce r\u00f3wnie\u017c u\u0142atwi\u0107 ekspansj\u0119 na rynki zagraniczne. Wsp\u00f3\u0142praca z dostawc\u0105 us\u0142ug logistycznych, kt\u00f3ry ma do\u015bwiadczenie w obs\u0142udze mi\u0119dzynarodowej, pozwala na sprawne realizowanie zam\u00f3wie\u0144 za granic\u0105 oraz minimalizowanie koszt\u00f3w zwi\u0105zanych z transportem i obs\u0142ug\u0105 celno-podatkow\u0105.,<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_przebiega_proces_fulfillmentu\"><\/span>Jak przebiega proces fulfillmentu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Otrzymanie zam\u00f3wienia<\/strong>: Proces zaczyna si\u0119 w momencie, gdy klient sk\u0142ada zam\u00f3wienie w sklepie internetowym. System e-commerce przesy\u0142a dane zam\u00f3wienia do centrum fulfillmentowego.<\/li>\n\n\n\n<li><strong>Kompletacja zam\u00f3wienia<\/strong>: W centrum fulfillmentowym pracownicy lub zautomatyzowane systemy zbieraj\u0105 zam\u00f3wione produkty z p\u00f3\u0142ek magazynowych. Proces ten cz\u0119sto wspomagany jest przez technologie takie jak skanery kod\u00f3w kreskowych, kt\u00f3re minimalizuj\u0105 b\u0142\u0119dy i przyspieszaj\u0105 prac\u0119.<\/li>\n\n\n\n<li><strong>Pakowanie<\/strong>: Po skompletowaniu zam\u00f3wienia produkty s\u0105 pakowane. Wa\u017cne jest, aby opakowanie by\u0142o odpowiednio zabezpieczone, co minimalizuje ryzyko uszkodze\u0144 podczas transportu. Cz\u0119sto stosuje si\u0119 materia\u0142y ekologiczne, co obecnie pozytywnie wp\u0142ywa na wizerunek firmy.<\/li>\n\n\n\n<li><strong>Wysy\u0142ka<\/strong>: Zapakowane zam\u00f3wienie jest gotowe do wysy\u0142ki. W tym etapie wsp\u00f3\u0142pracuje si\u0119 z firmami kurierskimi lub logistycznymi, kt\u00f3re dostarczaj\u0105 paczki do klient\u00f3w. Wa\u017cne jest, aby oferowa\u0107 r\u00f3\u017cne opcje dostawy, takie jak dostawa standardowa, ekspresowa, odbi\u00f3r w punkcie czy w paczkomacie.<\/li>\n\n\n\n<li><strong>Obs\u0142uga zwrot\u00f3w<\/strong>: W przypadku, gdy klient decyduje si\u0119 na zwrot produktu, wa\u017cne jest, aby proces zwrot\u00f3w by\u0142 prosty i szybki. Centrum fulfillmentowe zajmuje si\u0119 przyj\u0119ciem zwrotu, ocen\u0105 stanu zwr\u00f3conego produktu i jego ponownym wprowadzeniem do magazynu lub utylizacj\u0105.<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e78c642-e432-4a69-aeb2-7ae664918362\"><span class=\"hs-cta-node hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\" id=\"hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10814 lazyload\" id=\"hs-cta-img-2e78c642-e432-4a69-aeb2-7ae664918362\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362.png\"  alt=\"Zapisz si\u0119 na newsletter. Dostaniesz e-book w prezencie &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e78c642-e432-4a69-aeb2-7ae664918362', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dla_kogo_jest_usluga_fulfillment\"><\/span>Dla kogo jest us\u0142uga fulfillment?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Male_i_srednie_firmy\"><\/span>Ma\u0142e i \u015brednie firmy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Us\u0142uga fulfillment mo\u017ce okaza\u0107 si\u0119 przydatna dla ma\u0142ych i \u015brednich przedsi\u0119biorc\u00f3w. W\u0142a\u015bciciele sklep\u00f3w internetowych cz\u0119sto musz\u0105 zmierzy\u0107 si\u0119 z licznymi wyzwaniami zwi\u0105zanymi z magazynowaniem, pakowaniem i wysy\u0142k\u0105 produkt\u00f3w. W takich przypadkach outsourcing tych proces\u00f3w do firmy zewn\u0119trznej mo\u017ce by\u0107 pomocny. Przedsi\u0119biorcy, kt\u00f3rzy nie dysponuj\u0105 du\u017cymi zasobami finansowymi na utrzymanie w\u0142asnych magazyn\u00f3w i logistyki, mog\u0105 zaoszcz\u0119dzi\u0107 zar\u00f3wno czas, jak i pieni\u0105dze, korzystaj\u0105c z us\u0142ug profesjonalist\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sezonowe_wzrosty_sprzedazy\"><\/span>Sezonowe wzrosty sprzeda\u017cy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Fulfillment jest r\u00f3wnie\u017c idealnym rozwi\u0105zaniem dla firm, kt\u00f3re do\u015bwiadczaj\u0105 sezonowych wzrost\u00f3w sprzeda\u017cy. W okresach takich jak Black Friday, Bo\u017ce Narodzenie czy inne \u015bwi\u0119ta, ilo\u015b\u0107 zam\u00f3wie\u0144 mo\u017ce gwa\u0142townie wzrosn\u0105\u0107, co mo\u017ce przyt\u0142oczy\u0107 wewn\u0119trzne zasoby firmy. Fulfillment pozwala na elastyczne dostosowanie si\u0119 do zmieniaj\u0105cego si\u0119 popytu, bez konieczno\u015bci inwestowania w dodatkowy personel czy infrastruktur\u0119.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Startupy\"><\/span>Startupy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dla startup\u00f3w i firm w fazie rozwoju us\u0142uga fulfillment oferuje mo\u017cliwo\u015b\u0107 skalowania dzia\u0142alno\u015bci bez du\u017cych inwestycji pocz\u0105tkowych. Nowe przedsi\u0119biorstwa cz\u0119sto potrzebuj\u0105 wsparcia w zakresie logistyki, aby m\u00f3c skupi\u0107 si\u0119 na budowaniu marki i pozyskiwaniu klient\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Firmy_miedzynarodowe\"><\/span>Firmy mi\u0119dzynarodowe <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jak wspominali\u015bmy wy\u017cej, fulfillment jest tak\u017ce ciekawym rozwi\u0105zaniem dla firm prowadz\u0105cych sprzeda\u017c mi\u0119dzynarodow\u0105. Wysy\u0142ka towar\u00f3w za granic\u0119 wi\u0105\u017ce si\u0119 z dodatkowymi wyzwaniami logistycznymi, takimi jak obs\u0142uga celna, r\u00f3\u017cne strefy czasowe i zr\u00f3\u017cnicowane regulacje prawne. Firmy fulfillmentowe maj\u0105 do\u015bwiadczenie i zasoby, aby efektywnie zarz\u0105dza\u0107 mi\u0119dzynarodow\u0105 wysy\u0142k\u0105, co pozwala skupi\u0107 si\u0119 na ekspansji na nowe rynki bez zb\u0119dnych komplikacji.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"800\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/05\/fulfilment-na-czym-polega-1200x800.jpg\" alt=\"\" class=\"wp-image-10819 colorbox-10814 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/05\/fulfilment-na-czym-polega-1200x800.jpg 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/05\/fulfilment-na-czym-polega-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/05\/fulfilment-na-czym-polega-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/05\/fulfilment-na-czym-polega-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/05\/fulfilment-na-czym-polega-1536x1025.jpg 1536w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/05\/fulfilment-na-czym-polega-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/05\/fulfilment-na-czym-polega-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/05\/fulfilment-na-czym-polega-630x420.jpg 630w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/05\/fulfilment-na-czym-polega-1259x840.jpg 1259w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/05\/fulfilment-na-czym-polega.jpg 1619w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/800;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Koszty_uslugi_fulfilment\"><\/span>Koszty us\u0142ugi fulfilment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Decyduj\u0105c si\u0119 na outsourcing us\u0142ug fulfillmentowych, musisz wzi\u0105\u0107 pod uwag\u0119 koszty. W zale\u017cno\u015bci od skali dzia\u0142alno\u015bci, rodzaju produkt\u00f3w oraz specyficznych potrzeb firmy, koszty te mog\u0105 si\u0119 r\u00f3\u017cni\u0107. Poni\u017cej przedstawiamy pokr\u00f3tce g\u0142\u00f3wne sk\u0142adowe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oplaty_magazynowe\"><\/span>Op\u0142aty magazynowe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Obejmuj\u0105 op\u0142aty za przestrze\u0144 magazynow\u0105, w kt\u00f3rej przechowywane s\u0105 produkty. Firmy fulfillmentowe cz\u0119sto naliczaj\u0105 op\u0142aty na podstawie zajmowanej przestrzeni (metry kwadratowe lub stopy kwadratowe) lub liczby jednostek magazynowych. Wa\u017cne jest, aby zwr\u00f3ci\u0107 uwag\u0119 na to, czy op\u0142aty s\u0105 naliczane dziennie, miesi\u0119cznie, czy na innej podstawie czasowej.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Koszty_kompletacji_zamowien\"><\/span>Koszty kompletacji zam\u00f3wie\u0144<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kompletacja zam\u00f3wie\u0144 to proces zbierania i przygotowywania produkt\u00f3w do wysy\u0142ki. Firmy fulfillmentowe mog\u0105 nalicza\u0107 op\u0142aty za ka\u017cd\u0105 skompletowan\u0105 paczk\u0119 lub za ka\u017cd\u0105 sztuk\u0119 produktu. Koszty te mog\u0105 r\u00f3wnie\u017c obejmowa\u0107 dodatkowe op\u0142aty za specjalne wymagania dotycz\u0105ce pakowania, takie jak opakowania ochronne, personalizowane etykiety czy dodatkowe materia\u0142y promocyjne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Koszty_wysylki\"><\/span>Koszty wysy\u0142ki<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Koszty wysy\u0142ki zale\u017c\u0105 od wielu czynnik\u00f3w, takich jak waga i rozmiar paczki, wybrana metoda wysy\u0142ki (ekonomiczna, standardowa, ekspresowa), a tak\u017ce miejsce docelowe. Firmy fulfillmentowe cz\u0119sto maj\u0105 umowy z firmami kurierskimi, co pozwala im oferowa\u0107 konkurencyjne stawki wysy\u0142ki. Wa\u017cne jest, aby zwr\u00f3ci\u0107 uwag\u0119 na to, czy koszty wysy\u0142ki obejmuj\u0105 tak\u017ce op\u0142aty manipulacyjne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zwroty\"><\/span>Zwroty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Obs\u0142uga zwrot\u00f3w to kolejny wa\u017cny aspekt, kt\u00f3ry mo\u017ce generowa\u0107 dodatkowe koszty. Firmy fulfillmentowe mog\u0105 nalicza\u0107 op\u0142aty za przetwarzanie zwrot\u00f3w, weryfikacj\u0119 stanu produkt\u00f3w i ich ponowne wprowadzenie do magazynu. Dla wielu firm e-commerce, efektywne zarz\u0105dzanie zwrotami jest kluczowe dla utrzymania satysfakcji klient\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ccb2ab25-2334-4479-993f-5deb6827013a\"><span class=\"hs-cta-node hs-cta-ccb2ab25-2334-4479-993f-5deb6827013a\" id=\"hs-cta-ccb2ab25-2334-4479-993f-5deb6827013a\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ccb2ab25-2334-4479-993f-5deb6827013a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10814 lazyload\" id=\"hs-cta-img-ccb2ab25-2334-4479-993f-5deb6827013a\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ccb2ab25-2334-4479-993f-5deb6827013a.png\"  alt=\"Zam\u00f3w budow\u0119 e-sklepu\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ccb2ab25-2334-4479-993f-5deb6827013a', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inne_oplaty_dodatkowe\"><\/span>Inne op\u0142aty dodatkowe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Opr\u00f3cz wy\u017cej wymienionych, mo\u017cesz natrafi\u0107 na inne op\u0142aty, takie jak:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Op\u0142aty za integracj\u0119 system\u00f3w (np. integracja sklepu internetowego z systemem fulfillmentowym).<\/li>\n\n\n\n<li>Op\u0142aty za raportowanie i analizy danych.<\/li>\n\n\n\n<li>Op\u0142aty za us\u0142ugi dodatkowe, takie jak personalizowane pakowanie, kitting (kompletowanie zestaw\u00f3w) czy us\u0142ugi marketingowe.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fulfilment_dla_sklepu_internetowego_%E2%80%93_podsumowanie\"><\/span>Fulfilment dla sklepu internetowego \u2013 podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jak widzisz, mo\u017cna powiedzie\u0107, \u017ce us\u0142uga fulfillment jest korzystna dla ka\u017cdej firmy dzia\u0142aj\u0105cej w e-commerce, kt\u00f3ra chce zapewni\u0107 swoim klientom szybk\u0105 i profesjonaln\u0105 obs\u0142ug\u0119 zam\u00f3wie\u0144. Dzi\u0119ki outsourcingowi tych proces\u00f3w, przedsi\u0119biorcy mog\u0105 zwi\u0119kszy\u0107 satysfakcj\u0119 klient\u00f3w, poprawi\u0107 efektywno\u015b\u0107 operacyjn\u0105 i skoncentrowa\u0107 si\u0119 na strategicznych celach. Wcze\u015bniej jednak trzeba skrupulatnie przeliczy\u0107 koszty.<\/p><div class=\"lxgmg69f2c76b6b2b0\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10814 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lxgmg69f2c76b6b2b0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lxgmg69f2c76b6b2b0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lxgmg69f2c76b6b2b0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lxgmg69f2c76b6b2b0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lxgmg69f2c76b6b2b0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fpege69f2c76b6b0a5\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10814 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fpege69f2c76b6b0a5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fpege69f2c76b6b0a5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fpege69f2c76b6b0a5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fpege69f2c76b6b0a5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fpege69f2c76b6b0a5 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lnwuc69f2c76b6a073\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10814 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lnwuc69f2c76b6a073 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lnwuc69f2c76b6a073 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lnwuc69f2c76b6a073 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lnwuc69f2c76b6a073 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lnwuc69f2c76b6a073 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"diszx69f2c76b69ffe\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10814 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.diszx69f2c76b69ffe {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.diszx69f2c76b69ffe {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.diszx69f2c76b69ffe {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.diszx69f2c76b69ffe {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.diszx69f2c76b69ffe {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xcqok69f2c76b69f72\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10814 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xcqok69f2c76b69f72 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xcqok69f2c76b69f72 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xcqok69f2c76b69f72 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xcqok69f2c76b69f72 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xcqok69f2c76b69f72 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rfput69f2c76b69ef8\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10814 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rfput69f2c76b69ef8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rfput69f2c76b69ef8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rfput69f2c76b69ef8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rfput69f2c76b69ef8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rfput69f2c76b69ef8 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bhgds69f2c76b69e82\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10814 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bhgds69f2c76b69e82 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bhgds69f2c76b69e82 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bhgds69f2c76b69e82 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bhgds69f2c76b69e82 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bhgds69f2c76b69e82 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"obzxv69f2c76b69e01\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-10814 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.obzxv69f2c76b69e01 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.obzxv69f2c76b69e01 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.obzxv69f2c76b69e01 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.obzxv69f2c76b69e01 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.obzxv69f2c76b69e01 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bgwbb69f2c76b69d85\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10814 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fulfilment mo\u017ce przynie\u015b\u0107 znacz\u0105ce oszcz\u0119dno\u015bci i usprawnienia operacyjne, pod warunkiem, \u017ce firma dok\u0142adnie zrozumie wszystkie zwi\u0105zane z tym koszty i b\u0119dzie nimi efektywnie zarz\u0105dza\u0107. Na czym polega us\u0142uga fulfillment? Fulfilment (lub fulfillment) w e-commerce to proces logistyczny, kt\u00f3ry obejmuje wszystkie etapy realizacji zam\u00f3wienia od momentu z\u0142o\u017cenia go przez klienta, a\u017c po dostarczenie towaru pod wskazany [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":10815,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[147],"tags":[],"class_list":["post-10814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Na czym polega fulfilment w e-commerce? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-fulfilment-w-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Na czym polega fulfilment w e-commerce?\" \/>\n<meta property=\"og:description\" content=\"Fulfilment mo\u017ce przynie\u015b\u0107 znacz\u0105ce oszcz\u0119dno\u015bci i usprawnienia operacyjne, pod warunkiem, \u017ce firma dok\u0142adnie zrozumie wszystkie zwi\u0105zane z tym koszty i b\u0119dzie nimi efektywnie zarz\u0105dza\u0107. 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