{"id":10857,"date":"2024-06-14T10:24:12","date_gmt":"2024-06-14T08:24:12","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=10857"},"modified":"2026-04-28T10:59:00","modified_gmt":"2026-04-28T08:59:00","slug":"jak-ustalic-marze-w-sklepie-internetowym","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/jak-ustalic-marze-w-sklepie-internetowym\/","title":{"rendered":"Jak ustali\u0107 mar\u017c\u0119 w sklepie internetowym?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/06\/marza-co-to-jest.png\" alt=\"Mar\u017ca w sklepie internetowym\" class=\"wp-image-10858 colorbox-10857 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/06\/marza-co-to-jest.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/06\/marza-co-to-jest-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/06\/marza-co-to-jest-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/06\/marza-co-to-jest-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/06\/marza-co-to-jest-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/06\/marza-co-to-jest-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/06\/marza-co-to-jest-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Mar\u017ca stanowi r\u00f3\u017cnic\u0119 mi\u0119dzy kosztem zakupu produktu a jego cen\u0105 sprzeda\u017cy i bezpo\u015brednio przek\u0142ada si\u0119 na zyski Twojej firmy. W tym artykule podpowiemy, jak prawid\u0142owo ustali\u0107 mar\u017c\u0119 w sklepie internetowym, aby zapewni\u0107 sobie stabilno\u015b\u0107 i konkurencyjno\u015b\u0107 na rynku.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/jak-ustalic-marze-w-sklepie-internetowym\/#Marza_%E2%80%93_co_to_jest\" >Mar\u017ca \u2013 co to jest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/jak-ustalic-marze-w-sklepie-internetowym\/#Jakie_sa_rodzaje_marzy\" >Jakie s\u0105 rodzaje mar\u017cy?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/jak-ustalic-marze-w-sklepie-internetowym\/#Marza_brutto\" >Mar\u017ca brutto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/jak-ustalic-marze-w-sklepie-internetowym\/#Marza_netto\" >Mar\u017ca netto<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/jak-ustalic-marze-w-sklepie-internetowym\/#Jak_ustalic_marze_Krok_po_kroku\" >Jak ustali\u0107 mar\u017c\u0119? Krok po kroku<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/jak-ustalic-marze-w-sklepie-internetowym\/#Krok_1_Analiza_kosztow\" >Krok 1. Analiza koszt\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/jak-ustalic-marze-w-sklepie-internetowym\/#Krok_2_Badanie_rynku\" >Krok 2. Badanie rynku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/jak-ustalic-marze-w-sklepie-internetowym\/#Krok_3_Ustalanie_celow_finansowych\" >Krok 3. Ustalanie cel\u00f3w finansowych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/jak-ustalic-marze-w-sklepie-internetowym\/#Krok_4_Testowanie_i_optymalizacja\" >Krok 4. Testowanie i optymalizacja<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/jak-ustalic-marze-w-sklepie-internetowym\/#Przyklad_obliczania_marzy\" >Przyk\u0142ad obliczania mar\u017cy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/jak-ustalic-marze-w-sklepie-internetowym\/#Kalkulator_marzy_%E2%80%93_co_to_jest_i_jak_dziala\" >Kalkulator mar\u017cy \u2013 co to jest i jak dzia\u0142a?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/jak-ustalic-marze-w-sklepie-internetowym\/#Obliczanie_marzy_%E2%80%93_podsumowanie\" >Obliczanie mar\u017cy \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marza_%E2%80%93_co_to_jest\"><\/span>Mar\u017ca \u2013 co to jest?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mar\u017ca to wska\u017anik, kt\u00f3ry <strong>okre\u015bla, jaki procent ceny sprzeda\u017cy stanowi zysk brutto po odj\u0119ciu koszt\u00f3w bezpo\u015brednich zwi\u0105zanych z produktem<\/strong>. Jest to kluczowy parametr, kt\u00f3ry pomaga oceni\u0107 rentowno\u015b\u0107 Twojego sklepu internetowego.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10857 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_sa_rodzaje_marzy\"><\/span>Jakie s\u0105 rodzaje mar\u017cy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marza_brutto\"><\/span>Mar\u017ca brutto<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>(Cena sprzeda\u017cy &#8211; Koszt zakupu) \/ Cena sprzeda\u017cy x 100%<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marza_netto\"><\/span>Mar\u017ca netto<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uwzgl\u0119dnia dodatkowe koszty operacyjne, takie jak koszty marketingu, transportu, magazynowania i inne koszty operacyjne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_ustalic_marze_Krok_po_kroku\"><\/span>Jak ustali\u0107 mar\u017c\u0119? Krok po kroku<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Krok_1_Analiza_kosztow\"><\/span>Krok 1. Analiza koszt\u00f3w<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pierwszym krokiem w ustaleniu mar\u017cy jest dok\u0142adna analiza koszt\u00f3w zwi\u0105zanych z zakupem i sprzeda\u017c\u0105 produkt\u00f3w. Do koszt\u00f3w tych nale\u017c\u0105:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Koszt zakupu produktu<\/strong>: Cena, jak\u0105 p\u0142acisz dostawcy za produkt.<\/li>\n\n\n\n<li><strong>Koszty transportu<\/strong>: Koszty zwi\u0105zane z dostaw\u0105 produkt\u00f3w do Twojego magazynu.<\/li>\n\n\n\n<li><strong>Koszty magazynowania<\/strong>: Koszty przechowywania produkt\u00f3w.<\/li>\n\n\n\n<li><strong>Koszty operacyjne<\/strong>: Koszty zwi\u0105zane z prowadzeniem sklepu, takie jak wynagrodzenia pracownik\u00f3w, koszty obs\u0142ugi klienta, marketing, itd.<\/li>\n\n\n\n<li><strong>Koszty pakowania i wysy\u0142ki<\/strong>: Koszty zwi\u0105zane z pakowaniem i wysy\u0142k\u0105 produkt\u00f3w do klient\u00f3w.<\/li>\n\n\n\n<li><strong>Koszty zwrot\u00f3w i reklamacji<\/strong>: Koszty zwi\u0105zane z obs\u0142ug\u0105 zwrot\u00f3w i reklamacji.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Krok_2_Badanie_rynku\"><\/span>Krok 2. Badanie rynku<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aby ustali\u0107 odpowiedni\u0105 mar\u017c\u0119, musisz r\u00f3wnie\u017c przeanalizowa\u0107 rynek i konkurencj\u0119. Zbadaj ceny produkt\u00f3w podobnych do Twoich u konkurencji. Ustal, jakie mar\u017ce stosuj\u0105 i jakich strategii cenowych u\u017cywaj\u0105. To pozwoli Ci na ustalenie konkurencyjnej ceny, kt\u00f3ra jednocze\u015bnie zapewni Ci odpowiedni zysk.<\/p>\n\n\n\n<p>Narz\u0119dzia do badania rynku:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Trends<\/strong>: Narz\u0119dzie do analizy popularno\u015bci produkt\u00f3w.<\/li>\n\n\n\n<li><strong>Analiza konkurencji<\/strong>: Sprawd\u017a ceny i promocje u swoich konkurent\u00f3w.<\/li>\n\n\n\n<li><strong>Ankiety i badania konsumenckie<\/strong>: Dowiedz si\u0119, ile klienci s\u0105 gotowi zap\u0142aci\u0107 za Tw\u00f3j produkt.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Krok_3_Ustalanie_celow_finansowych\"><\/span>Krok 3. Ustalanie cel\u00f3w finansowych<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kolejnym krokiem jest ustalenie cel\u00f3w finansowych Twojego sklepu. Zastan\u00f3w si\u0119, jaki poziom zysk\u00f3w chcesz osi\u0105gn\u0105\u0107 w danym okresie. To pomo\u017ce Ci w okre\u015bleniu, jak\u0105 mar\u017c\u0119 powiniene\u015b zastosowa\u0107.<\/p>\n\n\n\n<p>Przyk\u0142ady cel\u00f3w finansowych:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pokrycie koszt\u00f3w operacyjnych<\/strong>: Upewnij si\u0119, \u017ce mar\u017ca pokrywa wszystkie koszty operacyjne.<\/li>\n\n\n\n<li><strong>Zysk netto<\/strong>: Ustal, jaki poziom zysku netto chcesz osi\u0105gn\u0105\u0107.<\/li>\n\n\n\n<li><strong>Reinwestycja<\/strong>: Ustal, ile chcesz reinwestowa\u0107 w rozw\u00f3j firmy.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Krok_4_Testowanie_i_optymalizacja\"><\/span>Krok 4. Testowanie i optymalizacja<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Po ustaleniu mar\u017cy wa\u017cne jest, aby regularnie monitorowa\u0107 wyniki i w razie potrzeby dostosowywa\u0107 ceny. Testuj r\u00f3\u017cne poziomy mar\u017cy, aby znale\u017a\u0107 optymalne rozwi\u0105zanie, kt\u00f3re zapewni Ci maksymalny zysk bez utraty klient\u00f3w.<\/p>\n\n\n\n<p>Narz\u0119dzia do monitorowania i optymalizacji:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Analytics<\/strong>: Monitorowanie ruchu na stronie i konwersji.<\/li>\n\n\n\n<li><strong>A\/B testing<\/strong>: Testowanie r\u00f3\u017cnych cen i promocji, aby zobaczy\u0107, kt\u00f3re przynosz\u0105 najlepsze wyniki.<\/li>\n\n\n\n<li><strong>Raporty finansowe<\/strong>: Regularne analizowanie wynik\u00f3w finansowych sklepu.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przyklad_obliczania_marzy\"><\/span>Przyk\u0142ad obliczania mar\u017cy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Za\u0142\u00f3\u017cmy, \u017ce koszt zakupu produktu wynosi 100 z\u0142, a dodatkowe koszty operacyjne (transport, magazynowanie, marketing, etc.) wynosz\u0105 20 z\u0142. Chcesz osi\u0105gn\u0105\u0107 30% zysku brutto.<\/p>\n\n\n\n<p>Obliczenia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Koszt ca\u0142kowity<\/strong>: 100 z\u0142 (koszt zakupu) + 20 z\u0142 (koszty operacyjne) = 120 z\u0142<\/li>\n\n\n\n<li><strong>Mar\u017ca brutto<\/strong>: 30%<\/li>\n\n\n\n<li><strong>Cena sprzeda\u017cy<\/strong>: Koszt ca\u0142kowity \/ (1 &#8211; mar\u017ca brutto) = 120 z\u0142 \/ 0.70 = 171,43 z\u0142<\/li>\n\n\n\n<li><strong>Ostatecznie cena sprzeda\u017cy produktu<\/strong> powinna wynosi\u0107 oko\u0142o 171,43 z\u0142, aby osi\u0105gn\u0105\u0107 30% mar\u017cy brutto.<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10857 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kalkulator_marzy_%E2%80%93_co_to_jest_i_jak_dziala\"><\/span>Kalkulator mar\u017cy \u2013 co to jest i jak dzia\u0142a?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kalkulator mar\u017cy to narz\u0119dzie s\u0142u\u017c\u0105ce do obliczania mar\u017cy. U\u0142atwia okre\u015blenie, jaki procent ceny sprzeda\u017cy stanowi zysk.<\/p>\n\n\n\n<p>Kalkulator mar\u017cy dzia\u0142a na podstawie kilku podstawowych wzor\u00f3w matematycznych.<\/p>\n\n\n\n<p>W sieci znajdziesz wiele takich narz\u0119dzi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Obliczanie_marzy_%E2%80%93_podsumowanie\"><\/span>Obliczanie mar\u017cy \u2013 podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jak widzisz, ustalanie mar\u017cy w sklepie internetowym to proces wymagaj\u0105cy dok\u0142adnej analizy koszt\u00f3w, badania rynku, ustalania cel\u00f3w finansowych i regularnej optymalizacji.<\/p>\n\n\n\n<p>Odpowiednio dobrana mar\u017ca pozwala na osi\u0105gni\u0119cie stabilnych zysk\u00f3w i konkurencyjno\u015bci na rynku. Pami\u0119taj, \u017ce rynek e-commerce jest dynamiczny, dlatego wa\u017cne jest, aby regularnie monitorowa\u0107 wyniki i dostosowywa\u0107 strategi\u0119 cenow\u0105 do zmieniaj\u0105cych si\u0119 warunk\u00f3w rynkowych.<\/p><div class=\"tdoeg69f2cc8f512f6\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10857 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mar\u017ca stanowi r\u00f3\u017cnic\u0119 mi\u0119dzy kosztem zakupu produktu a jego cen\u0105 sprzeda\u017cy i bezpo\u015brednio przek\u0142ada si\u0119 na zyski Twojej firmy. W tym artykule podpowiemy, jak prawid\u0142owo ustali\u0107 mar\u017c\u0119 w sklepie internetowym, aby zapewni\u0107 sobie stabilno\u015b\u0107 i konkurencyjno\u015b\u0107 na rynku. Mar\u017ca \u2013 co to jest? Mar\u017ca to wska\u017anik, kt\u00f3ry okre\u015bla, jaki procent ceny sprzeda\u017cy stanowi zysk brutto [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":10858,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[377],"tags":[],"class_list":["post-10857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zarzadzanie-firma"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak ustali\u0107 mar\u017c\u0119 w sklepie internetowym? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/jak-ustalic-marze-w-sklepie-internetowym\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak ustali\u0107 mar\u017c\u0119 w sklepie internetowym?\" \/>\n<meta property=\"og:description\" content=\"Mar\u017ca stanowi r\u00f3\u017cnic\u0119 mi\u0119dzy kosztem zakupu produktu a jego cen\u0105 sprzeda\u017cy i bezpo\u015brednio przek\u0142ada si\u0119 na zyski Twojej firmy. W tym artykule podpowiemy, jak prawid\u0142owo ustali\u0107 mar\u017c\u0119 w sklepie internetowym, aby zapewni\u0107 sobie stabilno\u015b\u0107 i konkurencyjno\u015b\u0107 na rynku. Mar\u017ca \u2013 co to jest? 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