{"id":10889,"date":"2024-06-24T14:14:08","date_gmt":"2024-06-24T12:14:08","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=10889"},"modified":"2026-04-28T10:17:14","modified_gmt":"2026-04-28T08:17:14","slug":"employer-branding-co-to-jest","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/employer-branding-co-to-jest\/","title":{"rendered":"Employer Branding \u2013 co to jest?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/06\/Employer-Branding.png\" alt=\"Employer branding w firmie\" class=\"wp-image-10890 colorbox-10889 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/06\/Employer-Branding.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/06\/Employer-Branding-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/06\/Employer-Branding-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/06\/Employer-Branding-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/06\/Employer-Branding-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/06\/Employer-Branding-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/06\/Employer-Branding-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Wielu przedsi\u0119biorc\u00f3w zdaje sobie spraw\u0119, \u017ce tradycyjne metody rekrutacji mog\u0105 ju\u017c nie wystarczy\u0107. W\u0142a\u015bnie tutaj na scen\u0119 wkracza koncepcja Employer Brandingu. Co to takiego i dlaczego jest tak wa\u017cne dla wsp\u00f3\u0142czesnych firm? Przyjrzyjmy si\u0119 temu bli\u017cej.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/employer-branding-co-to-jest\/#Czym_jest_Employer_Branding\" >Czym jest Employer Branding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/employer-branding-co-to-jest\/#Korzysci_z_Employer_Brandingu\" >Korzy\u015bci z Employer Brandingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/employer-branding-co-to-jest\/#Budowanie_pozytywnego_wizerunku_pracodawcy\" >Budowanie pozytywnego wizerunku pracodawcy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/employer-branding-co-to-jest\/#Kluczowe_elementy_skutecznego_Employer_Brandingu\" >Kluczowe elementy skutecznego Employer Brandingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/employer-branding-co-to-jest\/#Skuteczne_dzialania_Employer_Branding_%E2%80%93_jak_zaczac\" >Skuteczne dzia\u0142ania Employer Branding \u2013 jak zacz\u0105\u0107?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/employer-branding-co-to-jest\/#Wykorzystanie_mediow_spolecznosciowych_w_Employer_Branding\" >Wykorzystanie medi\u00f3w spo\u0142eczno\u015bciowych w Employer Branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/employer-branding-co-to-jest\/#Rola_liderow_w_Employer_Branding\" >Rola lider\u00f3w w Employer Branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/employer-branding-co-to-jest\/#Mierzenie_skutecznosci_dzialan_Employer_Brandingowych\" >Mierzenie skuteczno\u015bci dzia\u0142a\u0144 Employer Brandingowych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/employer-branding-co-to-jest\/#Budowanie_wizerunku_pracodawcy_%E2%80%93_podsumowanie\" >Budowanie wizerunku pracodawcy \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_jest_Employer_Branding\"><\/span>Czym jest Employer Branding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To <strong>proces kreowania wizerunku firmy jako atrakcyjnego pracodawcy<\/strong>, zar\u00f3wno w oczach obecnych, jak i potencjalnych pracownik\u00f3w. Polega on na promowaniu warto\u015bci, kultury organizacyjnej oraz zalet oferowanych przez firm\u0119, tak aby przyci\u0105gn\u0105\u0107 i zatrzyma\u0107 najlepszych kandydat\u00f3w.<\/p>\n\n\n\n<p>W praktyce oznacza to dbanie o pozytywne do\u015bwiadczenia pracownik\u00f3w na ka\u017cdym etapie wsp\u00f3\u0142pracy, od procesu rekrutacji po rozw\u00f3j zawodowy i relacje interpersonalne w organizacji.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10889 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Korzysci_z_Employer_Brandingu\"><\/span>Korzy\u015bci z Employer Brandingu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aby przyci\u0105gn\u0105\u0107 najlepszych pracownik\u00f3w, firmy musz\u0105 wyr\u00f3\u017cnia\u0107 si\u0119 na tle konkurencji. <strong>Silna marka pracodawcy mo\u017ce by\u0107 decyduj\u0105cym czynnikiem<\/strong> dla kandydat\u00f3w, kt\u00f3rzy poszukuj\u0105 nie tylko atrakcyjnych wynagrodze\u0144, ale tak\u017ce mo\u017cliwo\u015bci rozwoju, satysfakcjonuj\u0105cych warunk\u00f3w pracy i warto\u015bci zgodnych z ich przekonaniami. Ponadto zadowoleni i lojalni pracownicy s\u0105 bardziej zaanga\u017cowani w realizacj\u0119 cel\u00f3w firmy, co przek\u0142ada si\u0119 na jej sukces na rynku i d\u0142ugoterminow\u0105 stabilno\u015b\u0107.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Budowanie_pozytywnego_wizerunku_pracodawcy\"><\/span>Budowanie pozytywnego wizerunku pracodawcy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Budowanie marki pracodawcy to proces d\u0142ugotrwa\u0142y i wymagaj\u0105cy zaanga\u017cowania.<\/p>\n\n\n\n<p>Pierwszym krokiem jest zdefiniowanie warto\u015bci i cel\u00f3w firmy oraz stworzenie sp\u00f3jnego wizerunku.<\/p>\n\n\n\n<p>Nast\u0119pnie nale\u017cy zadba\u0107 o komunikacj\u0119 tych warto\u015bci zar\u00f3wno wewn\u0119trzn\u0105, jak i zewn\u0119trzn\u0105. <strong>Wa\u017cne jest, aby pracownicy czuli si\u0119 cz\u0119\u015bci\u0105 organizacji i identyfikowali si\u0119 z jej warto\u015bciami<\/strong>. Dlatego warto inwestowa\u0107 w rozw\u00f3j zawodowy, motywowanie i docenianie zaanga\u017cowania, a tak\u017ce dba\u0107 o atmosfer\u0119 pracy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kluczowe_elementy_skutecznego_Employer_Brandingu\"><\/span>Kluczowe elementy skutecznego Employer Brandingu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kultura organizacyjna<\/strong>: To fundament ka\u017cdej strategii employer brandingowej. Firmy z siln\u0105, pozytywn\u0105 kultur\u0105 organizacyjn\u0105 \u0142atwiej przyci\u0105gaj\u0105 i zatrzymuj\u0105 pracownik\u00f3w.<\/li>\n\n\n\n<li><strong>Komunikacja<\/strong>: Skuteczne komunikowanie warto\u015bci firmy, zar\u00f3wno wewn\u0119trznie, jak i zewn\u0119trznie. Transparentno\u015b\u0107 i jasno\u015b\u0107 przekazu pomagaj\u0105 budowa\u0107 zaufanie i lojalno\u015b\u0107.<\/li>\n\n\n\n<li><strong>Do\u015bwiadczenie pracownika (Employee Experience)<\/strong>: To ca\u0142o\u015b\u0107 do\u015bwiadcze\u0144, jakie pracownik zdobywa podczas pracy w firmie. Obejmuje to wszystko od rekrutacji, przez rozw\u00f3j kariery, a\u017c po zako\u0144czenie wsp\u00f3\u0142pracy. Firmy powinny dba\u0107 o pozytywne do\u015bwiadczenia na ka\u017cdym etapie.<\/li>\n\n\n\n<li><strong>Opinie i rekomendacje<\/strong>: Opinie obecnych i by\u0142ych pracownik\u00f3w maj\u0105 ogromne znaczenie. W dobie medi\u00f3w spo\u0142eczno\u015bciowych i portali, takich jak GoWork, reputacja pracodawcy mo\u017ce by\u0107 \u0142atwo sprawdzona przez kandydat\u00f3w. Pozytywne rekomendacje s\u0105 bezcennym elementem budowania marki pracodawcy.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Skuteczne_dzialania_Employer_Branding_%E2%80%93_jak_zaczac\"><\/span>Skuteczne dzia\u0142ania Employer Branding \u2013 jak zacz\u0105\u0107?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analiza wewn\u0119trzna<\/strong>: Rozpocznij od oceny obecnej sytuacji w firmie. Przeprowad\u017a ankiety w\u015br\u00f3d pracownik\u00f3w, aby dowiedzie\u0107 si\u0119, co s\u0105dz\u0105 o firmie, co ich motywuje, a co mog\u0142oby by\u0107 lepsze.<\/li>\n\n\n\n<li><strong>Definicja warto\u015bci<\/strong>: Okre\u015bl, jakie warto\u015bci i unikalne cechy chcesz komunikowa\u0107 jako pracodawca. Musz\u0105 by\u0107 one sp\u00f3jne z misj\u0105 i wizj\u0105 firmy.<\/li>\n\n\n\n<li><strong>Strategia komunikacji<\/strong>: Opracuj strategi\u0119 komunikacji, kt\u00f3ra b\u0119dzie obejmowa\u0107 zar\u00f3wno dzia\u0142ania wewn\u0119trzne, jak i zewn\u0119trzne. U\u017cyj r\u00f3\u017cnych kana\u0142\u00f3w, aby dotrze\u0107 do odpowiednich grup docelowych.<\/li>\n\n\n\n<li><strong>Kontrola i modyfikacja<\/strong>: Regularnie monitoruj efekty swoich dzia\u0142a\u0144 i wprowadzaj konieczne zmiany. Employer Branding to proces ci\u0105g\u0142y, kt\u00f3ry wymaga sta\u0142ego doskonalenia.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wykorzystanie_mediow_spolecznosciowych_w_Employer_Branding\"><\/span>Wykorzystanie medi\u00f3w spo\u0142eczno\u015bciowych w Employer Branding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Media spo\u0142eczno\u015bciowe odgrywaj\u0105 kluczow\u0105 rol\u0119 w promocji marki pracodawcy. To cz\u0119sto w\u0142a\u015bnie tam kandydaci szukaj\u0105 informacji o firmach, a obecni pracownicy dziel\u0105 si\u0119 swoimi do\u015bwiadczeniami.<\/p>\n\n\n\n<p>Profil firmy na portalach takich jak LinkedIn czy Facebook mo\u017ce by\u0107 doskona\u0142\u0105 platform\u0105 do prezentacji warto\u015bci, kultury organizacyjnej oraz sukces\u00f3w firmy. Warto r\u00f3wnie\u017c zach\u0119ca\u0107 pracownik\u00f3w do dzielenia si\u0119 swoimi historiami i osi\u0105gni\u0119ciami, co mo\u017ce przyci\u0105gn\u0105\u0107 potencjalnych kandydat\u00f3w i zwi\u0119kszy\u0107 zainteresowanie firm\u0105.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e78c642-e432-4a69-aeb2-7ae664918362\"><span class=\"hs-cta-node hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\" id=\"hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10889 lazyload\" id=\"hs-cta-img-2e78c642-e432-4a69-aeb2-7ae664918362\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362.png\"  alt=\"Zapisz si\u0119 na newsletter. Dostaniesz e-book w prezencie &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e78c642-e432-4a69-aeb2-7ae664918362', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rola_liderow_w_Employer_Branding\"><\/span>Rola lider\u00f3w w Employer Branding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Liderzy firmy maj\u0105 ogromny wp\u0142yw na jej wizerunek jako pracodawcy. Ich postawa, kompetencje i warto\u015bci s\u0105 cz\u0119sto odbiciem kultury organizacyjnej.<\/p>\n\n\n\n<p>Dlatego wa\u017cne jest, aby liderzy byli zaanga\u017cowani w proces budowania marki pracodawcy, promowali jej warto\u015bci i dbali o dobre relacje z pracownikami. Wsp\u00f3\u0142praca z liderami mo\u017ce r\u00f3wnie\u017c pom\u00f3c w identyfikacji obszar\u00f3w wymagaj\u0105cych zmian oraz w opracowaniu strategii rozwoju firmy, kt\u00f3ra b\u0119dzie korzystna dla wszystkich.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mierzenie_skutecznosci_dzialan_Employer_Brandingowych\"><\/span>Mierzenie skuteczno\u015bci dzia\u0142a\u0144 Employer Brandingowych<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aby oceni\u0107 skuteczno\u015b\u0107 dzia\u0142a\u0144 zwi\u0105zanych z budowaniem marki pracodawcy, warto monitorowa\u0107 r\u00f3\u017cne wska\u017aniki. Do najwa\u017cniejszych nale\u017c\u0105 mi\u0119dzy innymi <strong>liczba aplikacji <\/strong>na oferty pracy, <strong>czas potrzebny na znalezienie odpowiedniego kandydata<\/strong> czy <strong>poziom rotacji<\/strong> pracownik\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10889 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Budowanie_wizerunku_pracodawcy_%E2%80%93_podsumowanie\"><\/span>Budowanie wizerunku pracodawcy \u2013 podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Employer Branding to kluczowy element strategii ka\u017cdej firmy, kt\u00f3ry wp\u0142ywa na jej pozycj\u0119 na rynku pracy i sukces w przyci\u0105ganiu najlepszych pracownik\u00f3w. Warto zatem inwestowa\u0107 w budowanie silnej marki pracodawcy, dba\u0107 o warto\u015bci, kultur\u0119 organizacyjn\u0105 oraz relacje z pracownikami. Tylko w\u00f3wczas mo\u017cna liczy\u0107 na zaanga\u017cowanie i lojalno\u015b\u0107 pracownik\u00f3w, co przek\u0142ada si\u0119 na sukces firmy i jej d\u0142ugotrwa\u0142e funkcjonowanie na rynku.<\/p><div class=\"glaqh69f2cc7bbc548\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10889 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.glaqh69f2cc7bbc548 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.glaqh69f2cc7bbc548 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.glaqh69f2cc7bbc548 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.glaqh69f2cc7bbc548 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.glaqh69f2cc7bbc548 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hxpvj69f2cc7bbc4d0\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10889 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hxpvj69f2cc7bbc4d0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hxpvj69f2cc7bbc4d0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hxpvj69f2cc7bbc4d0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hxpvj69f2cc7bbc4d0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hxpvj69f2cc7bbc4d0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"svukk69f2cc7bbc454\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10889 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.svukk69f2cc7bbc454 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.svukk69f2cc7bbc454 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.svukk69f2cc7bbc454 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.svukk69f2cc7bbc454 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.svukk69f2cc7bbc454 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vpujv69f2cc7bbc3e1\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10889 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wielu przedsi\u0119biorc\u00f3w zdaje sobie spraw\u0119, \u017ce tradycyjne metody rekrutacji mog\u0105 ju\u017c nie wystarczy\u0107. W\u0142a\u015bnie tutaj na scen\u0119 wkracza koncepcja Employer Brandingu. Co to takiego i dlaczego jest tak wa\u017cne dla wsp\u00f3\u0142czesnych firm? Przyjrzyjmy si\u0119 temu bli\u017cej. Czym jest Employer Branding? To proces kreowania wizerunku firmy jako atrakcyjnego pracodawcy, zar\u00f3wno w oczach obecnych, jak i potencjalnych [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":10890,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[377],"tags":[],"class_list":["post-10889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zarzadzanie-firma"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Employer Branding \u2013 co to jest? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/employer-branding-co-to-jest\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Employer Branding \u2013 co to jest?\" \/>\n<meta property=\"og:description\" content=\"Wielu przedsi\u0119biorc\u00f3w zdaje sobie spraw\u0119, \u017ce tradycyjne metody rekrutacji mog\u0105 ju\u017c nie wystarczy\u0107. 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