{"id":10939,"date":"2024-07-08T15:30:26","date_gmt":"2024-07-08T13:30:26","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=10939"},"modified":"2024-07-08T15:30:29","modified_gmt":"2024-07-08T13:30:29","slug":"jak-wykorzystac-social-media-w-biznesie-statystyki-2024","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-social-media-w-biznesie-statystyki-2024\/","title":{"rendered":"Jak wykorzysta\u0107 Social Media w biznesie? Statystyki 2024"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/Social_media_raport.jpg.jpg\" alt=\"raport Social Media 2024 co w nim jest\" class=\"wp-image-10940 colorbox-10939 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/Social_media_raport.jpg.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/Social_media_raport.jpg-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/Social_media_raport.jpg-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/Social_media_raport.jpg-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/Social_media_raport.jpg-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/Social_media_raport.jpg-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/Social_media_raport.jpg-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Wyb\u00f3r odpowiednich platform spo\u0142eczno\u015bciowych jest kluczowy dla wszystkich przedsi\u0119biorc\u00f3w, kt\u00f3rzy chc\u0105 skutecznie dociera\u0107 do swoich klient\u00f3w w sieci. Raport \u201eSocial Media 2024\u201d opracowany przez Gemius we wsp\u00f3\u0142pracy z PBI i Grup\u0105 Robocz\u0105 Social Media przy IAB Polska dostarcza cennych danych, kt\u00f3re mog\u0105 pom\u00f3c MSP w podejmowaniu strategicznych decyzji. Poni\u017cej przedstawiamy najwa\u017cniejsze statystyki oraz praktyczne wskaz\u00f3wki, jak wykorzysta\u0107 te informacje w praktyce. Chcesz czerpa\u0107 z potencja\u0142u medi\u00f3w spo\u0142eczno\u015bciowych? Przeczytaj artyku\u0142 i zacznij ju\u017c teraz!<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-social-media-w-biznesie-statystyki-2024\/#Raport_Social_Media_2024_%E2%80%93_najnowsze_dane_o_mediach_spolecznosciowych_w_Polsce\" >Raport Social Media 2024 \u2013 najnowsze dane o mediach spo\u0142eczno\u015bciowych w Polsce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-social-media-w-biznesie-statystyki-2024\/#Demografia_i_najpopularniejsze_platformy_mediow_spolecznosciowych\" >Demografia i najpopularniejsze platformy medi\u00f3w spo\u0142eczno\u015bciowych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-social-media-w-biznesie-statystyki-2024\/#Zaangazowanie_uzytkownikow_%E2%80%93_co_budzi_emocje_w_Social_Media\" >Zaanga\u017cowanie u\u017cytkownik\u00f3w \u2013 co budzi emocje w Social Media?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-social-media-w-biznesie-statystyki-2024\/#Social_Media_Marketing_a_dopasowanie_do_grupy_celowej\" >Social Media Marketing a dopasowanie do grupy celowej<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-social-media-w-biznesie-statystyki-2024\/#Rosnaca_popularnosc_platnej_promocji_biznesu\" >Rosn\u0105ca popularno\u015b\u0107 p\u0142atnej promocji biznesu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-social-media-w-biznesie-statystyki-2024\/#Jaka_powinna_byc_strategia_Social_Media_dla_firm_Rekomendacje_dla_MSP\" >Jaka powinna by\u0107 strategia Social Media dla firm? Rekomendacje dla M\u015aP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-social-media-w-biznesie-statystyki-2024\/#Przewodnik_po_Social_Mediach_dla_firm_%E2%80%93_podsumowanie\" >Przewodnik po Social Mediach dla firm \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Raport_Social_Media_2024_%E2%80%93_najnowsze_dane_o_mediach_spolecznosciowych_w_Polsce\"><\/span>Raport Social Media 2024 \u2013 najnowsze dane o mediach spo\u0142eczno\u015bciowych w Polsce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>R\u00f3\u017cne platformy medi\u00f3w spo\u0142eczno\u015bciowych stanowi\u0105 obecnie nieodzowny element strategii marketingowych wi\u0119kszo\u015bci firm, niezale\u017cnie od ich wielko\u015bci. Dla ma\u0142ych i \u015brednich przedsi\u0119biorstw w Polsce, kt\u00f3rych celem jest nie tylko wyr\u00f3\u017cnienie si\u0119 na tle konkurencji, ale r\u00f3wnie\u017c skuteczne dotarcie do swoich klient\u00f3w, wyb\u00f3r odpowiednich kana\u0142\u00f3w mo\u017ce mie\u0107 kluczowe znaczenie dla sukcesu ich dzia\u0142a\u0144 marketingowych.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.gemius.pl\/reklamodawcy-aktualnosci\/druga-edycja-raportu-social-media-juz-dostepna.html\">Raport \u201eSocial Media 2024\u201d<\/a>, opracowany przez firm\u0119 Gemius we wsp\u00f3\u0142pracy z PBI oraz Grup\u0105 Robocz\u0105 Social Media przy IAB Polska, dostarcza szczeg\u00f3\u0142owych danych i analiz, kt\u00f3re pozwalaj\u0105 na g\u0142\u0119bsze zrozumienie rynku oraz \u0142atwiejsze odnalezienie si\u0119 w \u015bwiecie medi\u00f3w spo\u0142eczno\u015bciowych.<\/p>\n\n\n\n<p>Chcesz zaplanowa\u0107 w\u0142asn\u0105 strategi\u0119 Social Media? Przygotowali\u015bmy specjalne podsumowanie dla zabieganych, w kt\u00f3rym przeanalizowali\u015bmy najnowsze statystyki przedstawione w raporcie. Na ko\u0144cu artyku\u0142u znajdziesz r\u00f3wnie\u017c kilka wskaz\u00f3wek, kt\u00f3re pomog\u0105 Ci zaplanowa\u0107 komunikacj\u0119 prowadzon\u0105 na Facebooku, Instagramie czy TikToku.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10939 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Demografia_i_najpopularniejsze_platformy_mediow_spolecznosciowych\"><\/span>Demografia i najpopularniejsze platformy medi\u00f3w spo\u0142eczno\u015bciowych<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jak korzystamy z Social Media w Polsce? Ot\u00f3\u017c wszelkie platformy docieraj\u0105 do 27,5 miliona realnych u\u017cytkownik\u00f3w. Na tym etapie mo\u017cemy wi\u0119c m\u00f3wi\u0107 ju\u017c o zauwa\u017calnej stagnacji.<\/p>\n\n\n\n<p>Najwi\u0119ksze kana\u0142y, takie jak YouTube i Facebook, maj\u0105 zasi\u0119g si\u0119gaj\u0105cy 85% populacji. To sprawia, \u017ce s\u0105 one atrakcyjnym wyborem dla firm chc\u0105cych dotrze\u0107 do szerokiej grupy odbiorc\u00f3w. Jednak same dane dotycz\u0105ce zasi\u0119gu to nie wszystko! Warto przyjrze\u0107 si\u0119 demografii u\u017cytkownik\u00f3w, aby lepiej dopasowa\u0107 strategi\u0119 komunikacyjn\u0105 swojej firmy. Oto kluczowe informacje.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Najwi\u0119ksza grupa wiekowa:<\/strong> osoby w wieku 55-75 lat stanowi\u0105 najwi\u0119kszy segment u\u017cytkownik\u00f3w medi\u00f3w spo\u0142eczno\u015bciowych w Polsce, licz\u0105c 6,6 miliona os\u00f3b. S\u0105 to internauci szczeg\u00f3lnie aktywni na Facebooku i YouTube, gdzie ich liczba wynosi odpowiednio 6,2 miliona i 5,8 miliona.<\/li>\n\n\n\n<li><strong>M\u0142odsze grupy wiekowe:<\/strong> m\u0142odsi u\u017cytkownicy, zw\u0142aszcza w wieku 7-14 i 15-24 lata, sp\u0119dzaj\u0105 najwi\u0119cej czasu na TikToku, odpowiednio 2 godziny i 8 minut oraz 1 godzin\u0119 i 46 minut dziennie. To sprawia, \u017ce chi\u0144ska platforma jest idealnym kana\u0142em dla marek chc\u0105cych reklamowa\u0107 firm\u0119 w\u015br\u00f3d m\u0142odszej grupy docelowej.<\/li>\n<\/ul>\n\n\n\n<p>Czy \u201estarzenie si\u0119\u201d u\u017cytkownik\u00f3w Facebooka oznacza jego koniec? Czy najpopularniejsze Social Media w\u015br\u00f3d pokolenia Z i Alpha to wy\u0142\u0105cznie TikTok i ewentualnie Twitch? To z pewno\u015bci\u0105 zbyt daleko id\u0105ce wnioski, ale wybieraj\u0105c kana\u0142y do promocji biznesu, warto wzi\u0105\u0107 pod uwag\u0119 demografi\u0119 odbiorc\u00f3w poszczeg\u00f3lnych platform oraz ich zaanga\u017cowanie. Drugi z wymienionych aspekt\u00f3w omawiamy poni\u017cej.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zaangazowanie_uzytkownikow_%E2%80%93_co_budzi_emocje_w_Social_Media\"><\/span>Zaanga\u017cowanie u\u017cytkownik\u00f3w \u2013 co budzi emocje w Social Media?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Analizuj\u0105c zaanga\u017cowanie internaut\u00f3w w r\u00f3\u017cnych kana\u0142ach spo\u0142eczno\u015bciowych, <strong>TikTok wyra\u017anie wyr\u00f3\u017cnia si\u0119 na tle swojej konkurencji<\/strong>. Przeci\u0119tny u\u017cytkownik sp\u0119dza, korzystaj\u0105c z aplikacji 1 godzin\u0119 i 27 minut dziennie, co jest najwy\u017cszym wynikiem w\u015br\u00f3d badanych platform Social Media. YouTube zajmuje drugie miejsce z czasem: 1 godzina i 14 minut. Facebook wygl\u0105da pod tym k\u0105tem du\u017co s\u0142abiej \u2013 korzystamy z tego serwisu \u015brednio 50 minut dziennie.<\/p>\n\n\n\n<p>Cho\u0107 nie mo\u017cna tego przyj\u0105\u0107 za og\u00f3ln\u0105 zasad\u0119, warto zauwa\u017cy\u0107, \u017ce badaj\u0105c spo\u0142eczno\u015b\u0107 online oraz jej zaanga\u017cowanie, mo\u017cna dokona\u0107 podzia\u0142u na Social Media bardziej kobiece (Facebook oraz Instagram), a tak\u017ce te m\u0119skie (Twitch i YouTube).<\/p>\n\n\n\n<p>Jak podkre\u015blaj\u0105 eksperci przygotowuj\u0105cy raport, platformy Social Media dynamicznie dostosowuj\u0105 si\u0119 do preferencji u\u017cytkownik\u00f3w, co mo\u017ce wp\u0142ywa\u0107 na ich niemalej\u0105ce zaanga\u017cowanie. Poprzez wprowadzenie kr\u00f3tkich format\u00f3w, udost\u0119pnianie materia\u0142\u00f3w wideo oraz wykorzystanie sztucznej inteligencji komunikacja prowadzona w kana\u0142ach spo\u0142eczno\u015bciowych wci\u0105\u017c cieszy si\u0119 du\u017c\u0105 popularno\u015bci\u0105.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_Marketing_a_dopasowanie_do_grupy_celowej\"><\/span>Social Media Marketing a dopasowanie do grupy celowej<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zastosowanie Social Medi\u00f3w daje ogromne mo\u017cliwo\u015bci \u2013 mo\u017cesz tutaj budowa\u0107 wizerunek, reklamowa\u0107 produkty, udost\u0119pnia\u0107 informacje i newsy o firmie czy promowa\u0107 warto\u015bciowe tre\u015bci. Ale nie nale\u017cy zapomina\u0107 o tym, aby dostosowa\u0107 strategi\u0119 medi\u00f3w spo\u0142eczno\u015bciowych do swoich odbiorc\u00f3w.<\/p>\n\n\n\n<p>We\u017a wi\u0119c pod uwag\u0119, \u017ce YouTube czy Facebook maj\u0105 wska\u017anik dopasowania (Affinity Index) wynosz\u0105cy oko\u0142o 100, co oznacza, \u017ce odzwierciedlaj\u0105 struktur\u0119 populacji. Inne serwisy Social Media maj\u0105 jednak wyra\u017an\u0105 nadreprezentacj\u0119 pewnych grup demograficznych:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pinterest i Snapchat:<\/strong> nadreprezentacja kobiet (Affinity Index wynosz\u0105cy odpowiednio 138 i 112).<\/li>\n\n\n\n<li><strong>Twitch i X (Twitter):<\/strong> nadreprezentacja m\u0119\u017cczyzn (Affinity Index wynosz\u0105cy odpowiednio 154 i 118).<\/li>\n\n\n\n<li><strong>Snapchat i Twitch:<\/strong> wysoka nadreprezentacja m\u0142odszych u\u017cytkownik\u00f3w (Affinity Index ponad 200, a w grupie 7-14 nawet 300).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rosnaca_popularnosc_platnej_promocji_biznesu\"><\/span>Rosn\u0105ca popularno\u015b\u0107 p\u0142atnej promocji biznesu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pod wzgl\u0119dem reklamowym, Facebook prowadzi z 12,1 miliarda kontakt\u00f3w reklamowych, a YouTube z 72,1% zasi\u0119gu reklamowego.<\/p>\n\n\n\n<p>Jednak wa\u017cne jest r\u00f3wnie\u017c zwr\u00f3cenie uwagi na jako\u015b\u0107 kontaktu w przypadku p\u0142atnej promocji. Na przyk\u0142ad, \u015bredni czas kontaktu reklamowego na YouTube wynosi 11 sekund, co jest najd\u0142u\u017cszym wynikiem spo\u015br\u00f3d badanych serwis\u00f3w spo\u0142eczno\u015bciowych.<\/p>\n\n\n\n<p>Wi\u0119cej ciekawych danych, znajdziesz w <a href=\"https:\/\/www.gemius.pl\/reklamodawcy-aktualnosci\/druga-edycja-raportu-social-media-juz-dostepna.html\">pe\u0142nej wersji raportu<\/a>. Zapraszamy do lektury!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jaka_powinna_byc_strategia_Social_Media_dla_firm_Rekomendacje_dla_MSP\"><\/span>Jaka powinna by\u0107 strategia Social Media dla firm? Rekomendacje dla M\u015aP<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Masz ma\u0142y lub \u015bredni biznes i chcesz wdro\u017cy\u0107 skuteczny marketing w Social Mediach? Na podstawie najnowszych danych oraz w\u0142asnego do\u015bwiadczenia, zebrali\u015bmy kilka kluczowych wskaz\u00f3wek. Oto, o czym musisz pami\u0119ta\u0107, prowadz\u0105c marketing internetowy na Facebooku, Instagramie czy YouTube.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dopasowanie do grupy docelowej<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Wybieraj\u0105c platform\u0119, aby prowadzi\u0107 Social Media firmy, zwr\u00f3\u0107 uwag\u0119 na demografi\u0119 u\u017cytkownik\u00f3w i ich zaanga\u017cowanie. Je\u015bli Twoja grupa docelowa to m\u0142odsze osoby, TikTok i Instagram mog\u0105 by\u0107 bardziej skuteczne. Dla starszych grup lepiej sprawdzi si\u0119 Facebook czy YouTube. R\u00f3wnie wa\u017cny jest te\u017c dob\u00f3r tre\u015bci do odbiorc\u00f3w.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Jako\u015b\u0107 kontaktu<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Czy liczba like\u2019\u00f3w w Social Mediach ma najwi\u0119ksze znaczenie? Ot\u00f3\u017c nie! Prowadz\u0105c dzia\u0142ania marketingowe, <strong>skup si\u0119 nie tylko na zasi\u0119gu czy interakcjach, ale tak\u017ce na jako\u015bci kontaktu reklamowego<\/strong>. <\/p>\n\n\n\n<p>YouTube oferuje najd\u0142u\u017cszy czas kontaktu, co mo\u017ce przynie\u015b\u0107 lepsze wyniki w kampaniach reklamowych. A je\u015bli Tw\u00f3j content marketing nie opiera si\u0119 jeszcze na materia\u0142ach wideo, to staraj si\u0119 tworzy\u0107 takie komunikaty, aby na d\u0142u\u017cej zaanga\u017cowa\u0107 u\u017cytkownik\u00f3w (edukacyjne, z pozytywn\u0105 histori\u0105 czy dawk\u0105 humoru).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Wielokana\u0142owo\u015b\u0107<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Jako ma\u0142y lub \u015bredni przedsi\u0119biorca z pewno\u015bci\u0105 nie narzekasz na nadmiar wolnego czasu. Pami\u0119taj wi\u0119c, \u017ce nie musisz by\u0107 na wszystkich popularnych mediach spo\u0142eczno\u015bciowych, aby pozyskiwa\u0107 kontakty. <\/p>\n\n\n\n<p>Wielokana\u0142owo\u015b\u0107 pozwoli Ci jednak dotrze\u0107 do u\u017cytkownik\u00f3w, kt\u00f3rzy korzystaj\u0105 z r\u00f3\u017cnych serwis\u00f3w. Wybieraj\u0105c w\u0142asne Social Media, rozwa\u017c uzupe\u0142nienie swojej strategii o mniejsze, ale bardziej sprofilowane platformy, takie jak LinkedIn dla profesjonalist\u00f3w lub Pinterest dla kobiet.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Anga\u017cuj\u0105ce tre\u015bci<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Jakie tre\u015bci tworzy\u0107 na Social Media? Stawiaj na content, kt\u00f3ry anga\u017cuje u\u017cytkownik\u00f3w. Na TikToka warto tworzy\u0107 kr\u00f3tkie, dynamiczne filmy, podczas gdy na YouTube lepiej sprawdz\u0105 si\u0119 d\u0142u\u017csze formy wideo. Nie zapominaj, \u017ce publikacja post\u00f3w zawsze powinna by\u0107 przemy\u015blana i dostosowana do platformy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitorowanie wynik\u00f3w<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u017baden raport czy przewodnik po Social Media nie powie Ci tyle o tym, co sprawdzi si\u0119 w przypadku Twoich firmowych profili, co regularna analiza skuteczno\u015bci prowadzonych dzia\u0142a\u0144. Systematycznie analizuj wi\u0119c wyniki swoich kampanii i dostosowuj strategi\u0119 w oparciu o dane dotycz\u0105ce zasi\u0119gu, zaanga\u017cowania i jako\u015bci reklam.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e78c642-e432-4a69-aeb2-7ae664918362\"><span class=\"hs-cta-node hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\" id=\"hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10939 lazyload\" id=\"hs-cta-img-2e78c642-e432-4a69-aeb2-7ae664918362\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362.png\"  alt=\"Zapisz si\u0119 na newsletter. Dostaniesz e-book w prezencie &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e78c642-e432-4a69-aeb2-7ae664918362', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przewodnik_po_Social_Mediach_dla_firm_%E2%80%93_podsumowanie\"><\/span>Przewodnik po Social Mediach dla firm \u2013 podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing w mediach spo\u0142eczno\u015bciowych zapewnia ma\u0142ym i \u015brednim przedsi\u0119biorcom szerokie mo\u017cliwo\u015bci dotarcia do r\u00f3\u017cnorodnych grup odbiorc\u00f3w.<\/p>\n\n\n\n<p>Kluczowe jest jednak strategiczne podej\u015bcie, kt\u00f3re uwzgl\u0119dnia zar\u00f3wno zasi\u0119g, jak i zaanga\u017cowanie oraz dopasowanie demograficzne wybranych platform do grupy docelowej. Dzi\u0119ki kompleksowej analizie danych, MSP mog\u0105 efektywnie wykorzysta\u0107 r\u00f3\u017cne rodzaje Social Media do budowania wizerunku swojej marki i osi\u0105gania cel\u00f3w biznesowych.<\/p>\n\n\n\n<p>Aby jeszcze lepiej zrozumie\u0107 Social Media, si\u0119gnij po pe\u0142n\u0105 wersj\u0119 raportu, omawianego w powy\u017cszym artykule. Zach\u0119camy r\u00f3wnie\u017c do <a href=\"https:\/\/wenet.pl\/e-booki\">pobrania bezp\u0142atnego przewodnika<\/a> po najpopularniejszych portalach spo\u0142eczno\u015bciowych.<\/p><div class=\"aboed69f2cc8e0a9d8\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10939 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.aboed69f2cc8e0a9d8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.aboed69f2cc8e0a9d8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.aboed69f2cc8e0a9d8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.aboed69f2cc8e0a9d8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.aboed69f2cc8e0a9d8 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"assfm69f2cc8e0a966\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10939 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.assfm69f2cc8e0a966 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.assfm69f2cc8e0a966 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.assfm69f2cc8e0a966 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.assfm69f2cc8e0a966 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.assfm69f2cc8e0a966 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"aaioo69f2cc8e0a8f2\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10939 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.aaioo69f2cc8e0a8f2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.aaioo69f2cc8e0a8f2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.aaioo69f2cc8e0a8f2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.aaioo69f2cc8e0a8f2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.aaioo69f2cc8e0a8f2 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wcuql69f2cc8e0a869\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10939 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wcuql69f2cc8e0a869 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wcuql69f2cc8e0a869 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wcuql69f2cc8e0a869 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wcuql69f2cc8e0a869 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wcuql69f2cc8e0a869 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pnvxe69f2cc8e0a04d\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10939 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pnvxe69f2cc8e0a04d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pnvxe69f2cc8e0a04d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pnvxe69f2cc8e0a04d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pnvxe69f2cc8e0a04d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pnvxe69f2cc8e0a04d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dsyqk69f2cc8e09fd7\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10939 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dsyqk69f2cc8e09fd7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dsyqk69f2cc8e09fd7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dsyqk69f2cc8e09fd7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dsyqk69f2cc8e09fd7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dsyqk69f2cc8e09fd7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"kjxla69f2cc8e09f5e\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10939 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.kjxla69f2cc8e09f5e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.kjxla69f2cc8e09f5e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.kjxla69f2cc8e09f5e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.kjxla69f2cc8e09f5e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.kjxla69f2cc8e09f5e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xkxds69f2cc8e09ee0\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-10939 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xkxds69f2cc8e09ee0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xkxds69f2cc8e09ee0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xkxds69f2cc8e09ee0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xkxds69f2cc8e09ee0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xkxds69f2cc8e09ee0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rnlpy69f2cc8e09e62\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10939 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rnlpy69f2cc8e09e62 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rnlpy69f2cc8e09e62 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rnlpy69f2cc8e09e62 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rnlpy69f2cc8e09e62 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rnlpy69f2cc8e09e62 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qajvl69f2cc8e09de8\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10939 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qajvl69f2cc8e09de8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qajvl69f2cc8e09de8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qajvl69f2cc8e09de8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qajvl69f2cc8e09de8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qajvl69f2cc8e09de8 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fexsu69f2cc8e09d52\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10939 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fexsu69f2cc8e09d52 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fexsu69f2cc8e09d52 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fexsu69f2cc8e09d52 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fexsu69f2cc8e09d52 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fexsu69f2cc8e09d52 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;10939&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (2 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Jak wykorzysta\u0107 Social Media w biznesie? Statystyki 2024&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wyb\u00f3r odpowiednich platform spo\u0142eczno\u015bciowych jest kluczowy dla wszystkich przedsi\u0119biorc\u00f3w, kt\u00f3rzy chc\u0105 skutecznie dociera\u0107 do swoich klient\u00f3w w sieci. Raport \u201eSocial Media 2024\u201d opracowany przez Gemius we wsp\u00f3\u0142pracy z PBI i Grup\u0105 Robocz\u0105 Social Media przy IAB Polska dostarcza cennych danych, kt\u00f3re mog\u0105 pom\u00f3c MSP w podejmowaniu strategicznych decyzji. Poni\u017cej przedstawiamy najwa\u017cniejsze statystyki oraz praktyczne wskaz\u00f3wki, [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":10940,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-10939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak wykorzysta\u0107 Social Media w biznesie? Statystyki 2024 - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-social-media-w-biznesie-statystyki-2024\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak wykorzysta\u0107 Social Media w biznesie? Statystyki 2024\" \/>\n<meta property=\"og:description\" content=\"Wyb\u00f3r odpowiednich platform spo\u0142eczno\u015bciowych jest kluczowy dla wszystkich przedsi\u0119biorc\u00f3w, kt\u00f3rzy chc\u0105 skutecznie dociera\u0107 do swoich klient\u00f3w w sieci. Raport \u201eSocial Media 2024\u201d opracowany przez Gemius we wsp\u00f3\u0142pracy z PBI i Grup\u0105 Robocz\u0105 Social Media przy IAB Polska dostarcza cennych danych, kt\u00f3re mog\u0105 pom\u00f3c MSP w podejmowaniu strategicznych decyzji. Poni\u017cej przedstawiamy najwa\u017cniejsze statystyki oraz praktyczne wskaz\u00f3wki, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/jak-wykorzystac-social-media-w-biznesie-statystyki-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-08T13:30:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-08T13:30:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/Social_media_raport.jpg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"WeNet Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"WeNet Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jak wykorzysta\u0107 Social Media w biznesie? Statystyki 2024 - WeNet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-social-media-w-biznesie-statystyki-2024\/","og_locale":"pl_PL","og_type":"article","og_title":"Jak wykorzysta\u0107 Social Media w biznesie? Statystyki 2024","og_description":"Wyb\u00f3r odpowiednich platform spo\u0142eczno\u015bciowych jest kluczowy dla wszystkich przedsi\u0119biorc\u00f3w, kt\u00f3rzy chc\u0105 skutecznie dociera\u0107 do swoich klient\u00f3w w sieci. Raport \u201eSocial Media 2024\u201d opracowany przez Gemius we wsp\u00f3\u0142pracy z PBI i Grup\u0105 Robocz\u0105 Social Media przy IAB Polska dostarcza cennych danych, kt\u00f3re mog\u0105 pom\u00f3c MSP w podejmowaniu strategicznych decyzji. Poni\u017cej przedstawiamy najwa\u017cniejsze statystyki oraz praktyczne wskaz\u00f3wki, [&hellip;]","og_url":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-social-media-w-biznesie-statystyki-2024\/","og_site_name":"WeNet","article_publisher":"https:\/\/www.facebook.com\/WeNet.Group\/","article_published_time":"2024-07-08T13:30:26+00:00","article_modified_time":"2024-07-08T13:30:29+00:00","og_image":[{"width":1080,"height":720,"url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/Social_media_raport.jpg.jpg","type":"image\/jpeg"}],"author":"WeNet Group","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"WeNet Group","Szacowany czas czytania":"8 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-social-media-w-biznesie-statystyki-2024\/#article","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-social-media-w-biznesie-statystyki-2024\/"},"author":{"name":"WeNet Group","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/b78075deda3b15d0d42622002ce04888"},"headline":"Jak wykorzysta\u0107 Social Media w biznesie? Statystyki 2024","datePublished":"2024-07-08T13:30:26+00:00","dateModified":"2024-07-08T13:30:29+00:00","mainEntityOfPage":{"@id":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-social-media-w-biznesie-statystyki-2024\/"},"wordCount":1461,"commentCount":0,"publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"image":{"@id":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-social-media-w-biznesie-statystyki-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/Social_media_raport.jpg.jpg","articleSection":["Social Media"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wenet.pl\/blog\/jak-wykorzystac-social-media-w-biznesie-statystyki-2024\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-social-media-w-biznesie-statystyki-2024\/","url":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-social-media-w-biznesie-statystyki-2024\/","name":"Jak wykorzysta\u0107 Social Media w biznesie? Statystyki 2024","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-social-media-w-biznesie-statystyki-2024\/#primaryimage"},"image":{"@id":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-social-media-w-biznesie-statystyki-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/Social_media_raport.jpg.jpg","datePublished":"2024-07-08T13:30:26+00:00","dateModified":"2024-07-08T13:30:29+00:00","breadcrumb":{"@id":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-social-media-w-biznesie-statystyki-2024\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wenet.pl\/blog\/jak-wykorzystac-social-media-w-biznesie-statystyki-2024\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-social-media-w-biznesie-statystyki-2024\/#primaryimage","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/Social_media_raport.jpg.jpg","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/Social_media_raport.jpg.jpg","width":1080,"height":720,"caption":"raport Social Media 2024 co w nim jest"},{"@type":"BreadcrumbList","@id":"https:\/\/wenet.pl\/blog\/jak-wykorzystac-social-media-w-biznesie-statystyki-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/wenet.pl\/blog\/"},{"@type":"ListItem","position":2,"name":"Jak wykorzysta\u0107 Social Media w biznesie? Statystyki 2024"}]},{"@type":"WebSite","@id":"https:\/\/wenet.pl\/blog\/#website","url":"https:\/\/wenet.pl\/blog\/","name":"WeNet","description":"","publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wenet.pl\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/wenet.pl\/blog\/#organization","name":"WeNet","url":"https:\/\/wenet.pl\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","width":234,"height":56,"caption":"WeNet"},"image":{"@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WeNet.Group\/"]},{"@type":"Person","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/b78075deda3b15d0d42622002ce04888","name":"WeNet Group","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","caption":"WeNet Group"},"description":"Tw\u00f3j Doradca Internetowy","sameAs":["https:\/\/wenet.pl\/"],"url":"https:\/\/wenet.pl\/blog\/author\/wenet-group\/"}]}},"jetpack_featured_media_url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/Social_media_raport.jpg.jpg","jetpack_shortlink":"https:\/\/wp.me\/p5muuP-2Qr","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/10939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/users\/101035"}],"replies":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/comments?post=10939"}],"version-history":[{"count":3,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/10939\/revisions"}],"predecessor-version":[{"id":10944,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/10939\/revisions\/10944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media\/10940"}],"wp:attachment":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media?parent=10939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/categories?post=10939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/tags?post=10939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}