{"id":10973,"date":"2024-07-16T09:51:57","date_gmt":"2024-07-16T07:51:57","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=10973"},"modified":"2024-07-16T09:52:01","modified_gmt":"2024-07-16T07:52:01","slug":"czym-jest-smarketing","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/","title":{"rendered":"Czym jest smarketing?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/smarketing.jpg\" alt=\"smarketing co to jest\" class=\"wp-image-10974 colorbox-10973 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/smarketing.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/smarketing-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/smarketing-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/smarketing-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/smarketing-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/smarketing-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/smarketing-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Prowadzisz w\u0142asn\u0105 dzia\u0142alno\u015b\u0107? W takim razie z pewno\u015bci\u0105 zdajesz sobie spraw\u0119, \u017ce brak rozwoju i dostosowania do zmieniaj\u0105cych si\u0119 warunk\u00f3w rynkowych utrudnia odniesienie sukcesu. Jednym z kluczowych aspekt\u00f3w, kt\u00f3ry mo\u017ce przyczyni\u0107 si\u0119 do wzrostu Twojej firmy, jest skuteczne po\u0142\u0105czenie dzia\u0142a\u0144 marketingowych i sprzeda\u017cowych. W\u0142a\u015bnie tutaj z pomoc\u0105 przychodzi smarketing \u2013 termin, kt\u00f3ry mo\u017ce by\u0107 nieco tajemniczy, ale kryje w sobie ogromny potencja\u0142. Ten artyku\u0142 przybli\u017cy Ci t\u0119 strategi\u0119: om\u00f3wimy jej zalety i wady oraz opiszemy spos\u00f3b wdro\u017cenia w biznesie.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/#Smarketing_%E2%80%93_co_to_jest\" >Smarketing \u2013 co to jest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/#Jak_smarketing_moze_przyczynic_sie_do_wzrostu_Twojej_firmy\" >Jak smarketing mo\u017ce przyczyni\u0107 si\u0119 do wzrostu Twojej firmy?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/#Zalety_strategii_smarketingu\" >Zalety strategii smarketingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/#Wady_smarketingu\" >Wady smarketingu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/#Jak_mozesz_implementowac_smarketing_w_Twojej_firmie\" >Jak mo\u017cesz implementowa\u0107 smarketing w Twojej firmie?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/#Okreslenie_celow\" >Okre\u015blenie cel\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/#Wspolne_spotkania\" >Wsp\u00f3lne spotkania<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/#Wspolpraca_przy_tworzeniu_kampanii\" >Wsp\u00f3\u0142praca przy tworzeniu kampanii<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/#Ustalenie_jasnych_zasad_wspolpracy_zespolow\" >Ustalenie jasnych zasad wsp\u00f3\u0142pracy zespo\u0142\u00f3w<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Smarketing_%E2%80%93_co_to_jest\"><\/span>Smarketing \u2013 co to jest?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jakie s\u0105 dwa filary sukcesu ka\u017cdej firmy? To sprzeda\u017c i marketing. Cho\u0107 oba te dzia\u0142y maj\u0105 jeden cel, jakim jest generowanie przychod\u00f3w, cz\u0119sto dzia\u0142aj\u0105 niezale\u017cnie od siebie, co prowadzi do nieporozumie\u0144 i marnowania zasob\u00f3w. Rozwi\u0105zaniem tego problemu jest smarketing, kt\u00f3rego podstaw\u0119 stanowi\u0105 zintegrowane dzia\u0142ania marketingowe i sprzeda\u017cowe.<\/p>\n\n\n\n<p>Wyja\u015bniaj\u0105c dok\u0142adniej, <strong>smarketing stanowi po\u0142\u0105czenie s\u0142\u00f3w \u201esprzeda\u017c\u201d (sales) i \u201emarketing\u201d<\/strong>, co doskonale oddaje istot\u0119 tego poj\u0119cia. Chodzi o \u015bcis\u0142\u0105 wsp\u00f3\u0142prac\u0119 pomi\u0119dzy dzia\u0142em marketingu i sprzeda\u017cy, maj\u0105c\u0105 na celu zwi\u0119kszenie efektywno\u015bci obu tych obszar\u00f3w. Oznacza to mi\u0119dzy innymi wsp\u00f3lne ustalanie cel\u00f3w, wymian\u0119 informacji oraz koordynacj\u0119 proces\u00f3w promocyjnych i handlowych.<\/p>\n\n\n\n<p>Nie czujesz si\u0119 w pe\u0142ni zaznajomiony z poj\u0119ciem smarketing? W praktyce polega to na regularnych spotkaniach mi\u0119dzy dwoma zespo\u0142ami, podczas kt\u00f3rych omawiane s\u0105 cele, narz\u0119dzia oraz wyniki osi\u0105gane przez marketing i sprzeda\u017c. Dzi\u0119ki temu obie strony maj\u0105 jasny obraz tego, co dzieje si\u0119 w firmie i mog\u0105 lepiej dostosowa\u0107 swoje strategie do potrzeb klient\u00f3w oraz rynku.<\/p>\n\n\n\n<p>Przyk\u0142adem zastosowania smarketingu mo\u017ce by\u0107 sytuacja, gdy dzia\u0142 marketingu opracowuje kampani\u0119 reklamow\u0105 maj\u0105c\u0105 na celu promowanie nowego produktu. Przed jej uruchomieniem, marketing konsultuje si\u0119 ze sprzeda\u017c\u0105, aby dowiedzie\u0107 si\u0119, jaka jest \u015bcie\u017cka klienta oraz jakie argumenty mog\u0105 sk\u0142oni\u0107 ich do zakupu. Nast\u0119pnie oba dzia\u0142y wsp\u00f3lnie opracowuj\u0105 strategi\u0119, a po jej zako\u0144czeniu analizuj\u0105 wyniki i wprowadzaj\u0105 ewentualne poprawki.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10973 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_smarketing_moze_przyczynic_sie_do_wzrostu_Twojej_firmy\"><\/span>Jak smarketing mo\u017ce przyczyni\u0107 si\u0119 do wzrostu Twojej firmy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zastanawiasz si\u0119, czy warto implementowa\u0107 smarketing w Twojej firmie? Rozwa\u017c zalety i wady tej strategii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zalety_strategii_smarketingu\"><\/span>Zalety strategii smarketingu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Skuteczna komunikacja<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Bliska wsp\u00f3\u0142praca mi\u0119dzy dzia\u0142ami pozwala na szybsze rozwi\u0105zywanie problem\u00f3w oraz efektywniejsze wykorzystanie dost\u0119pnych zasob\u00f3w. Przyk\u0142adowo sprzeda\u017c mo\u017ce szybko przekaza\u0107 informacje o zmieniaj\u0105cych si\u0119 potrzebach klient\u00f3w, co pozwoli dzia\u0142owi marketingowemu dostosowa\u0107 swoje dzia\u0142ania i lepiej dociera\u0107 do odbiorc\u00f3w.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optymalizacja strategii<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Zintegrowane dzia\u0142ania sprzeda\u017cy i marketingu przek\u0142adaj\u0105 si\u0119 na wy\u017csz\u0105 konwersj\u0119 potencjalnych klient\u00f3w na rzeczywistych nabywc\u00f3w. Jak smarketing wygl\u0105da w praktyce? Je\u015bli dzia\u0142 marketingu wie, \u017ce dany produkt cieszy si\u0119 du\u017cym zainteresowaniem w\u015br\u00f3d odbiorc\u00f3w, mo\u017ce skupi\u0107 si\u0119 na jego promocji, zwi\u0119kszaj\u0105c tym samym szanse na jego sprzeda\u017c.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lepsze do\u015bwiadczenie klienta<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Wiedza o potrzebach i oczekiwaniach klient\u00f3w pozwala na lepsz\u0105 optymalizacj\u0119 lejka sprzeda\u017cowego. Liderzy obu zespo\u0142\u00f3w mog\u0105 wymienia\u0107 si\u0119 informacjami, aby zwi\u0119kszy\u0107 zadowolenie oraz lojalno\u015b\u0107 odbiorc\u00f3w. Zobaczmy to na przyk\u0142adzie: gdy sprzedawca zauwa\u017cy, \u017ce klienci cz\u0119sto pytaj\u0105 o dodatkowe us\u0142ugi czy produkty, w komunikacji marketingowej mog\u0105 pojawi\u0107 si\u0119 specjalne pakiety czy promocje, kt\u00f3re spe\u0142ni\u0105 te oczekiwania.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sprawne zarz\u0105dzanie<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Wsp\u00f3lne cele sprzeda\u017cowe i marketingowe pozwalaj\u0105 na \u0142atwiejsze monitorowanie post\u0119p\u00f3w oraz wprowadzanie korekt w razie potrzeby. Dzi\u0119ki temu zarz\u0105d firmy ma lepszy wgl\u0105d w to, jak poszczeg\u00f3lne dzia\u0142ania wp\u0142ywaj\u0105 na osi\u0105gane wyniki. To za\u015b pozwala na szybsze podejmowanie decyzji i lepsze dostosowanie strategii do zmieniaj\u0105cych si\u0119 warunk\u00f3w rynkowych.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Szybsze reagowanie na zmiany rynkowe<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Dzi\u0119ki temu, \u017ce procesy sprzeda\u017cy i marketingu w smarketingu s\u0105 powi\u0105zane, firma jest lepiej przygotowana do reagowania na dynamicznie zmieniaj\u0105ce si\u0119 warunki rynkowe. Dzia\u0142 sprzeda\u017cy mo\u017ce szybko informowa\u0107 o nowych trendach czy konkurencyjnych ofertach. Dzi\u0119ki temu mo\u017cliwe jest bie\u017c\u0105ce dostosowywanie strategii generowanych przez zesp\u00f3\u0142 marketingowy i utrzymanie przewagi konkurencyjnej.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Wzrost motywacji pracownik\u00f3w<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Integracja dzia\u0142a\u0144 marketingowych i sprzeda\u017cowych mo\u017ce prowadzi\u0107 do wzrostu motywacji pracownik\u00f3w obu dzia\u0142\u00f3w. Wsp\u00f3lne cele i wsp\u00f3\u0142praca zamiast rywalizacji sprawiaj\u0105, \u017ce pracownicy czuj\u0105 si\u0119 bardziej zaanga\u017cowani w osi\u0105ganie sukces\u00f3w firmy.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><span class=\"hs-cta-node hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" id=\"hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10973 lazyload\" id=\"hs-cta-img-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d.png\"  alt=\"marketing_lokalny_v2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '81ecea7f-bbdd-429e-a7f6-087d54e2346d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wady_smarketingu\"><\/span>Wady smarketingu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jak widzisz, wsp\u00f3\u0142praca mi\u0119dzy dzia\u0142ami przynosi wiele korzy\u015bci. Czy strategia smarketingowa ma w takim razie wady? Tak i opisujemy je poni\u017cej:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Ryzyko konflikt\u00f3w<\/strong>: integracja dw\u00f3ch r\u00f3\u017cnych dziedzin mo\u017ce prowadzi\u0107 do nieporozumie\u0144 i konflikt\u00f3w, je\u015bli nie zostan\u0105 ustalone jasne zasady wsp\u00f3\u0142pracy zespo\u0142\u00f3w. Wa\u017cne jest, aby dzia\u0142y sprzeda\u017cy i marketingu by\u0142y \u015bwiadome swoich odpowiedzialno\u015bci i oczekiwa\u0144 wzgl\u0119dem siebie.<\/li>\n\n\n\n<li><strong>Zmiany w strukturze organizacyjnej<\/strong>: wprowadzenie smarketingu mo\u017ce wymaga\u0107 przekszta\u0142ce\u0144 w strukturze przedsi\u0119biorstwa, co mo\u017ce by\u0107 trudne do zrealizowania, zw\u0142aszcza w przypadku wi\u0119kszych organizacji. Zespo\u0142y sprzeda\u017cy i marketingu mog\u0105 by\u0107 oporne na zmiany, a proces adaptacji mo\u017ce okaza\u0107 si\u0119 czasoch\u0142onny.<\/li>\n\n\n\n<li><strong>Konieczno\u015b\u0107 sta\u0142ego monitorowania<\/strong>: aby smarketing przynosi\u0142 oczekiwane korzy\u015bci, konieczne jest sta\u0142e \u015bledzenie wynik\u00f3w i wprowadzanie poprawek w procesy sprzeda\u017cy i marketingu. To mo\u017ce oznacza\u0107 potrzeb\u0119 inwestowania w rozwi\u0105zania analityczne oraz narz\u0119dzia automatyzacji marketingu, a tak\u017ce po\u015bwi\u0119canie czasu na analiz\u0119 danych i podejmowanie decyzji.<\/li>\n\n\n\n<li><strong>Wysokie wymagania kompetencyjne<\/strong>: smarketing po\u0142\u0105czony z lead generation (generowaniem lead\u00f3w) wymaga od pracownik\u00f3w obu dzia\u0142\u00f3w posiadania wiedzy i umiej\u0119tno\u015bci z zakresu zar\u00f3wno marketingu, jak i sprzeda\u017cy. Mo\u017ce to by\u0107 wyzwanie dla niekt\u00f3rych os\u00f3b, kt\u00f3re musz\u0105 si\u0119 przystosowa\u0107 do nowych obowi\u0105zk\u00f3w i wymaga\u0144.<\/li>\n\n\n\n<li><strong>Potencjalne problemy z komunikacj\u0105<\/strong>: wsp\u00f3\u0142praca mi\u0119dzy dzia\u0142ami mo\u017ce by\u0107 utrudniona przez bariery komunikacyjne, zw\u0142aszcza je\u015bli wcze\u015bniej nie istnia\u0142a bliska wsp\u00f3\u0142praca. Pami\u0119taj, \u017ce nie masz wi\u0119kszego wp\u0142ywu na to, w jaki spos\u00f3b pracownicy i liderzy obu zespo\u0142\u00f3w komunikuj\u0105 si\u0119 poza formalnymi spotkaniami, ale mo\u017cesz zainwestowa\u0107 w rozw\u00f3j umiej\u0119tno\u015bci komunikacyjnych i stworzy\u0107 efektywne kana\u0142y wymiany my\u015bli.<\/li>\n<\/ol>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e78c642-e432-4a69-aeb2-7ae664918362\"><span class=\"hs-cta-node hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\" id=\"hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-10973 lazyload\" id=\"hs-cta-img-2e78c642-e432-4a69-aeb2-7ae664918362\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362.png\"  alt=\"Zapisz si\u0119 na newsletter. Dostaniesz e-book w prezencie &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e78c642-e432-4a69-aeb2-7ae664918362', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_mozesz_implementowac_smarketing_w_Twojej_firmie\"><\/span>Jak mo\u017cesz implementowa\u0107 smarketing w Twojej firmie?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Smarketing w firmie, szczeg\u00f3lnie w ma\u0142ych i \u015brednich przedsi\u0119biorstwach, mo\u017ce przynie\u015b\u0107 wiele korzy\u015bci, ale ma te\u017c swoje wady. Je\u017celi wierzysz, \u017ce zintegrowane dzia\u0142ania sprzeda\u017cy i marketingu, przynios\u0105 Ci oczekiwane rezultaty, to poznaj kilka krok\u00f3w, kt\u00f3re pomog\u0105 Ci w pe\u0142ni wykorzysta\u0107 potencja\u0142 tej strategii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Okreslenie_celow\"><\/span>Okre\u015blenie cel\u00f3w<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pierwszym krokiem, kt\u00f3rego wymaga smarketing, jest ustalenie wyzwa\u0144, kt\u00f3re b\u0119d\u0105 motywowa\u0107 do wsp\u00f3\u0142pracy nie tylko kierownik\u00f3w ka\u017cdego dzia\u0142u. Wsp\u00f3lne cele sprzeda\u017cowe i marketingowe pozwol\u0105 na lepsze zrozumienie potrzeb obu zespo\u0142\u00f3w i skupienie si\u0119 na osi\u0105gni\u0119ciu zamierzonych rezultat\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wspolne_spotkania\"><\/span>Wsp\u00f3lne spotkania<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jak powinny wygl\u0105da\u0107 spotkania mi\u0119dzy dwoma zespo\u0142ami? W smarketingu liczy si\u0119 przede wszystkim regularno\u015b\u0107, kt\u00f3ra pozwala na bie\u017c\u0105c\u0105 wymian\u0119 informacji, omawianie post\u0119p\u00f3w oraz wypracowanie rozwi\u0105za\u0144 problem\u00f3w. Dzi\u0119ki temu oba dzia\u0142y b\u0119d\u0105 na bie\u017c\u0105co z sytuacj\u0105 w firmie i b\u0119d\u0105 mog\u0142y szybciej reagowa\u0107 na ewentualne zmiany.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wspolpraca_przy_tworzeniu_kampanii\"><\/span>Wsp\u00f3\u0142praca przy tworzeniu kampanii<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zastanawiasz si\u0119, czy zespo\u0142y sprzeda\u017cy i marketingu powinny wsp\u00f3lnie pracowa\u0107 nad tworzeniem kampanii promocyjnych? Tak, poniewa\u017c tylko w ten spos\u00f3b strategia smarketingowa b\u0119dzie najbardziej efektywna. Wsp\u00f3\u0142praca pozwoli na lepsze dostosowanie reklamy do potrzeb klient\u00f3w i zwi\u0119kszenie szans na sukces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustalenie_jasnych_zasad_wspolpracy_zespolow\"><\/span>Ustalenie jasnych zasad wsp\u00f3\u0142pracy zespo\u0142\u00f3w<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wa\u017cne jest, aby okre\u015bli\u0107 jasne zasady wsp\u00f3\u0142pracy, takie jak podzia\u0142 obowi\u0105zk\u00f3w czy spos\u00f3b komunikacji, aby unikn\u0105\u0107 nieporozumie\u0144 i konflikt\u00f3w. Ustalone wcze\u015bniej regu\u0142y pozwol\u0105 na sprawn\u0105 komunikacj\u0119 i efektywn\u0105 realizacj\u0119 wsp\u00f3lnych cel\u00f3w.<\/p>\n\n\n\n<p>Wdro\u017cenie smarketingu w ma\u0142ych i \u015brednich przedsi\u0119biorstwach mo\u017ce przyczyni\u0107 si\u0119 do zwi\u0119kszenia efektywno\u015bci dzia\u0142a\u0144 marketingowych i sprzeda\u017cowych oraz poprawy relacji pomi\u0119dzy oboma dzia\u0142ami. W efekcie firma b\u0119dzie mog\u0142a lepiej dostosowa\u0107 si\u0119 do potrzeb rynku i osi\u0105ga\u0107 lepsze wyniki.<\/p><div class=\"qzltf69f2d888772c8\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10973 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qzltf69f2d888772c8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qzltf69f2d888772c8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qzltf69f2d888772c8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qzltf69f2d888772c8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qzltf69f2d888772c8 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"edkbi69f2d8887726b\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10973 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.edkbi69f2d8887726b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.edkbi69f2d8887726b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.edkbi69f2d8887726b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.edkbi69f2d8887726b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.edkbi69f2d8887726b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"gopis69f2d8887720a\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10973 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gopis69f2d8887720a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gopis69f2d8887720a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gopis69f2d8887720a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gopis69f2d8887720a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gopis69f2d8887720a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qfkhw69f2d888771c0\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10973 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qfkhw69f2d888771c0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qfkhw69f2d888771c0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qfkhw69f2d888771c0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qfkhw69f2d888771c0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qfkhw69f2d888771c0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"psvbw69f2d88877160\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10973 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.psvbw69f2d88877160 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.psvbw69f2d88877160 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.psvbw69f2d88877160 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.psvbw69f2d88877160 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.psvbw69f2d88877160 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ccguq69f2d88877115\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10973 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ccguq69f2d88877115 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ccguq69f2d88877115 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ccguq69f2d88877115 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ccguq69f2d88877115 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ccguq69f2d88877115 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lkvdj69f2d888770b7\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10973 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lkvdj69f2d888770b7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lkvdj69f2d888770b7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lkvdj69f2d888770b7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lkvdj69f2d888770b7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lkvdj69f2d888770b7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xupwm69f2d8887706c\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-10973 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xupwm69f2d8887706c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xupwm69f2d8887706c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xupwm69f2d8887706c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xupwm69f2d8887706c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xupwm69f2d8887706c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"chptx69f2d88877021\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10973 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.chptx69f2d88877021 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.chptx69f2d88877021 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.chptx69f2d88877021 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.chptx69f2d88877021 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.chptx69f2d88877021 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tqfva69f2d88876fc7\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10973 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tqfva69f2d88876fc7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tqfva69f2d88876fc7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tqfva69f2d88876fc7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tqfva69f2d88876fc7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tqfva69f2d88876fc7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"owtkp69f2d88876f67\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-10973 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.owtkp69f2d88876f67 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.owtkp69f2d88876f67 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.owtkp69f2d88876f67 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.owtkp69f2d88876f67 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.owtkp69f2d88876f67 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;10973&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Czym jest smarketing?&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Prowadzisz w\u0142asn\u0105 dzia\u0142alno\u015b\u0107? W takim razie z pewno\u015bci\u0105 zdajesz sobie spraw\u0119, \u017ce brak rozwoju i dostosowania do zmieniaj\u0105cych si\u0119 warunk\u00f3w rynkowych utrudnia odniesienie sukcesu. Jednym z kluczowych aspekt\u00f3w, kt\u00f3ry mo\u017ce przyczyni\u0107 si\u0119 do wzrostu Twojej firmy, jest skuteczne po\u0142\u0105czenie dzia\u0142a\u0144 marketingowych i sprzeda\u017cowych. W\u0142a\u015bnie tutaj z pomoc\u0105 przychodzi smarketing \u2013 termin, kt\u00f3ry mo\u017ce by\u0107 nieco [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":10974,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[],"class_list":["post-10973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Czym jest smarketing? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Czym jest smarketing?\" \/>\n<meta property=\"og:description\" content=\"Prowadzisz w\u0142asn\u0105 dzia\u0142alno\u015b\u0107? W takim razie z pewno\u015bci\u0105 zdajesz sobie spraw\u0119, \u017ce brak rozwoju i dostosowania do zmieniaj\u0105cych si\u0119 warunk\u00f3w rynkowych utrudnia odniesienie sukcesu. Jednym z kluczowych aspekt\u00f3w, kt\u00f3ry mo\u017ce przyczyni\u0107 si\u0119 do wzrostu Twojej firmy, jest skuteczne po\u0142\u0105czenie dzia\u0142a\u0144 marketingowych i sprzeda\u017cowych. W\u0142a\u015bnie tutaj z pomoc\u0105 przychodzi smarketing \u2013 termin, kt\u00f3ry mo\u017ce by\u0107 nieco [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-16T07:51:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-16T07:52:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/smarketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"WeNet Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"WeNet Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Czym jest smarketing? - WeNet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/","og_locale":"pl_PL","og_type":"article","og_title":"Czym jest smarketing?","og_description":"Prowadzisz w\u0142asn\u0105 dzia\u0142alno\u015b\u0107? W takim razie z pewno\u015bci\u0105 zdajesz sobie spraw\u0119, \u017ce brak rozwoju i dostosowania do zmieniaj\u0105cych si\u0119 warunk\u00f3w rynkowych utrudnia odniesienie sukcesu. Jednym z kluczowych aspekt\u00f3w, kt\u00f3ry mo\u017ce przyczyni\u0107 si\u0119 do wzrostu Twojej firmy, jest skuteczne po\u0142\u0105czenie dzia\u0142a\u0144 marketingowych i sprzeda\u017cowych. W\u0142a\u015bnie tutaj z pomoc\u0105 przychodzi smarketing \u2013 termin, kt\u00f3ry mo\u017ce by\u0107 nieco [&hellip;]","og_url":"https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/","og_site_name":"WeNet","article_publisher":"https:\/\/www.facebook.com\/WeNet.Group\/","article_published_time":"2024-07-16T07:51:57+00:00","article_modified_time":"2024-07-16T07:52:01+00:00","og_image":[{"width":1080,"height":720,"url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/smarketing.jpg","type":"image\/jpeg"}],"author":"WeNet Group","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"WeNet Group","Szacowany czas czytania":"8 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/#article","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/"},"author":{"name":"WeNet Group","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/b78075deda3b15d0d42622002ce04888"},"headline":"Czym jest smarketing?","datePublished":"2024-07-16T07:51:57+00:00","dateModified":"2024-07-16T07:52:01+00:00","mainEntityOfPage":{"@id":"https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/"},"wordCount":1385,"commentCount":0,"publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"image":{"@id":"https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/smarketing.jpg","articleSection":["Strategia marketingowa"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/","url":"https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/","name":"Czym jest smarketing?","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/#primaryimage"},"image":{"@id":"https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/smarketing.jpg","datePublished":"2024-07-16T07:51:57+00:00","dateModified":"2024-07-16T07:52:01+00:00","breadcrumb":{"@id":"https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/#primaryimage","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/smarketing.jpg","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/smarketing.jpg","width":1080,"height":720,"caption":"smarketing co to jest"},{"@type":"BreadcrumbList","@id":"https:\/\/wenet.pl\/blog\/czym-jest-smarketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/wenet.pl\/blog\/"},{"@type":"ListItem","position":2,"name":"Czym jest smarketing?"}]},{"@type":"WebSite","@id":"https:\/\/wenet.pl\/blog\/#website","url":"https:\/\/wenet.pl\/blog\/","name":"WeNet","description":"","publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wenet.pl\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/wenet.pl\/blog\/#organization","name":"WeNet","url":"https:\/\/wenet.pl\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","width":234,"height":56,"caption":"WeNet"},"image":{"@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WeNet.Group\/"]},{"@type":"Person","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/b78075deda3b15d0d42622002ce04888","name":"WeNet Group","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","caption":"WeNet Group"},"description":"Tw\u00f3j Doradca Internetowy","sameAs":["https:\/\/wenet.pl\/"],"url":"https:\/\/wenet.pl\/blog\/author\/wenet-group\/"}]}},"jetpack_featured_media_url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/smarketing.jpg","jetpack_shortlink":"https:\/\/wp.me\/p5muuP-2QZ","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/10973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/users\/101035"}],"replies":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/comments?post=10973"}],"version-history":[{"count":3,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/10973\/revisions"}],"predecessor-version":[{"id":10979,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/10973\/revisions\/10979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media\/10974"}],"wp:attachment":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media?parent=10973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/categories?post=10973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/tags?post=10973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}