{"id":11052,"date":"2024-07-30T16:05:42","date_gmt":"2024-07-30T14:05:42","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=11052"},"modified":"2024-07-30T16:05:45","modified_gmt":"2024-07-30T14:05:45","slug":"model-freemium-na-czym-polega","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/model-freemium-na-czym-polega\/","title":{"rendered":"Model Freemium \u2013 na czym polega?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/model_Freemium-1.jpg\" alt=\"model freemium co to jest\" class=\"wp-image-11054 colorbox-11052 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/model_Freemium-1.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/model_Freemium-1-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/model_Freemium-1-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/model_Freemium-1-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/model_Freemium-1-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/model_Freemium-1-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/07\/model_Freemium-1-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Wiele aplikacji i us\u0142ug internetowych oferuje bezp\u0142atn\u0105 wersj\u0119 pr\u00f3bn\u0105, a jednocze\u015bnie zach\u0119ca do zakupu pe\u0142nego pakietu. Zastanawiasz si\u0119 dlaczego? Sekret tkwi w modelu Freemium \u2013 strategii, kt\u00f3ra zrewolucjonizowa\u0142a spos\u00f3b na przyci\u0105gni\u0119cie u\u017cytkownik\u00f3w i zwi\u0119kszanie ich zaanga\u017cowania. Model ten, \u0142\u0105cz\u0105cy darmowy dost\u0119p do podstawowych funkcji z p\u0142atnymi opcjami premium, sta\u0142 si\u0119 fundamentem popularnych firm. Dzi\u015b odkryjemy tajniki Freemium, jego zalety oraz przyk\u0142ady zastosowa\u0144, a tak\u017ce zastanowimy si\u0119, czy jest on odpowiedni dla ka\u017cdego przedsi\u0119biorstwa.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/model-freemium-na-czym-polega\/#Jak_dziala_model_biznesowy_Freemium\" >Jak dzia\u0142a model biznesowy Freemium?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/model-freemium-na-czym-polega\/#Jakie_sa_zalety_i_wady_Freemium\" >Jakie s\u0105 zalety i wady Freemium?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/model-freemium-na-czym-polega\/#Zalety_Freemium\" >Zalety Freemium<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/model-freemium-na-czym-polega\/#Wady_Freemium\" >Wady Freemium<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/model-freemium-na-czym-polega\/#Jakie_sa_najlepsze_przyklady_podmiotow_stosujacych_Freemium\" >Jakie s\u0105 najlepsze przyk\u0142ady podmiot\u00f3w stosuj\u0105cych Freemium?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/model-freemium-na-czym-polega\/#Giganci_i_Freemium_Spotify\" >Giganci i Freemium: Spotify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/model-freemium-na-czym-polega\/#Sukces_Freemium_na_przykladzie_Dropbox\" >Sukces Freemium na przyk\u0142adzie Dropbox<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/model-freemium-na-czym-polega\/#Kombinacje_modelu_Freemium\" >Kombinacje modelu Freemium<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/model-freemium-na-czym-polega\/#Czy_ten_model_pozyskiwania_klientow_jest_dla_Ciebie\" >Czy ten model pozyskiwania klient\u00f3w jest dla Ciebie?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_dziala_model_biznesowy_Freemium\"><\/span>Jak dzia\u0142a model biznesowy Freemium?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dzia\u0142aj\u0105c w Internecie, musisz mierzy\u0107 si\u0119 z du\u017c\u0105 konkurencj\u0105, aby przekona\u0107 do siebie u\u017cytkownik\u00f3w. Jednym z ciekawych sposob\u00f3w tej walki jest model Freemium.<\/p>\n\n\n\n<p>Ta innowacyjna strategia biznesowa \u0142\u0105czy w sobie korzy\u015bci p\u0142atnych i darmowych rozwi\u0105za\u0144. Istota tego podej\u015bcia polega na oferowaniu klientom podstawowej wersji produktu lub us\u0142ugi za darmo bez limitu czasowego, zach\u0119caj\u0105c ich tym samym do wypr\u00f3bowania oferty. Bezp\u0142atne opcje cz\u0119sto posiadaj\u0105 ograniczone dzia\u0142anie, co motywuje u\u017cytkownik\u00f3w do przesiadki na wersj\u0119 premium, czyli p\u0142atne, bardziej rozbudowane warianty, kt\u00f3re oferuj\u0105 dodatkowe funkcje.<\/p>\n\n\n\n<p>Dlaczego przedsi\u0119biorcy wykorzystuj\u0105 produkty typu Freemium tak ch\u0119tnie? Ten model akwizycji u\u017cytkownik\u00f3w zdoby\u0142 popularno\u015b\u0107 g\u0142\u00f3wnie dzi\u0119ki bran\u017cy technologicznej, gdzie jest stosowany przez wiele firm oferuj\u0105cych us\u0142ugi cyfrowe. Aplikacje mobilne, gry komputerowe, platformy do streamingu czy narz\u0119dzia u\u0142atwiaj\u0105ce zarz\u0105dzanie projektami to tylko niekt\u00f3re z obszar\u00f3w, w kt\u00f3rych strategia ta sprawdza si\u0119 doskonale. Warto jednak zauwa\u017cy\u0107, \u017ce strategia Freemium mo\u017ce by\u0107 r\u00f3wnie\u017c z powodzeniem stosowana w innych sektorach gospodarki, takich jak edukacja czy opieka zdrowotna.<\/p>\n\n\n\n<p><strong>Oferuj\u0105c model Freemium, musisz znale\u017a\u0107 odpowiedni\u0105 r\u00f3wnowag\u0119 mi\u0119dzy funkcjami premium a darmowymi<\/strong>. Celem jest stworzenie atrakcyjnej oferty, kt\u00f3ra przyci\u0105gnie u\u017cytkownik\u00f3w i jednocze\u015bnie sk\u0142oni ich do skorzystania z p\u0142atnych opcji. Warto r\u00f3wnie\u017c pami\u0119ta\u0107 o konieczno\u015bci ci\u0105g\u0142ego ulepszania i rozbudowywania us\u0142ugi, aby utrzyma\u0107 zainteresowanie klient\u00f3w oraz pozyska\u0107 nowych.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><span class=\"hs-cta-node hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" id=\"hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11052 lazyload\" id=\"hs-cta-img-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d.png\"  alt=\"marketing_lokalny_v2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '81ecea7f-bbdd-429e-a7f6-087d54e2346d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_sa_zalety_i_wady_Freemium\"><\/span>Jakie s\u0105 zalety i wady Freemium?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jako przedsi\u0119biorca z pewno\u015bci\u0105 zdajesz sobie spraw\u0119, \u017ce powsta\u0142o ju\u017c wiele modeli cenowych, a Freemium jest tylko jednym z nich. Podobnie, jak inne rozwi\u0105zania, r\u00f3wnie\u017c ta strategia ma swoje zalety oraz wady. Przeanalizowali\u015bmy je poni\u017cej \u2013 sprawd\u017a, co mo\u017cesz zyska\u0107 oraz poznaj ograniczenia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zalety_Freemium\"><\/span>Zalety Freemium<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zalety modelu Freemium doceniaj\u0105 zar\u00f3wno przedsi\u0119biorcy, jak i klienci.<\/p>\n\n\n\n<p>Przede wszystkim strategia ta pozwala na pozyskanie szerokiej bazy u\u017cytkownik\u00f3w, kt\u00f3rzy mog\u0105 przetestowa\u0107 oferowane us\u0142ugi bez \u017cadnych zobowi\u0105za\u0144 finansowych. Dzi\u0119ki temu przedsi\u0119biorcy zyskuj\u0105 wi\u0119ksz\u0105 widoczno\u015b\u0107 na rynku, a klienci maj\u0105 mo\u017cliwo\u015b\u0107 wypr\u00f3bowania produktu przed podj\u0119ciem decyzji o zakupie, co zwi\u0119ksza ich szanse na wyb\u00f3r najlepszego rozwi\u0105zania dla siebie.<\/p>\n\n\n\n<p>Ponadto opisywany model akwizycji mo\u017ce przyczyni\u0107 si\u0119 do zwi\u0119kszenia lojalno\u015bci klient\u00f3w. Osoby, kt\u00f3re korzystaj\u0105 z podstawowej wersji us\u0142ugi, cz\u0119sto s\u0105 bardziej sk\u0142onne do przej\u015bcia na plan premium, gdy\u017c ju\u017c zd\u0105\u017cy\u0142y si\u0119 oswoi\u0107 z ofert\u0105 i doceni\u0107 jej warto\u015b\u0107. <strong>W efekcie Freemium pozwala firmom na generowanie dochodu<\/strong>, a tak\u017ce budowanie trwa\u0142ych relacji z konsumentami.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wady_Freemium\"><\/span>Wady Freemium<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zrozumienie modelu Freemium pozwala tak\u017ce dostrzec wady takiego rozwi\u0105zania.<\/p>\n\n\n\n<p>Przede wszystkim, utrzymanie darmowej wersji produktu generuje koszty dla przedsi\u0119biorstwa, kt\u00f3re musz\u0105 zosta\u0107 pokryte zyskami osi\u0105ganymi z us\u0142ug premium. W zwi\u0105zku z tym, je\u015bli zbyt ma\u0142a liczba u\u017cytkownik\u00f3w decyduje si\u0119 na zakup p\u0142atnej wersji, firma mo\u017ce napotka\u0107 trudno\u015bci finansowe.<\/p>\n\n\n\n<p>Kolejn\u0105 wad\u0105 modelu biznesowego Freemium jest to, \u017ce niekt\u00f3rzy klienci mog\u0105 by\u0107 niech\u0119tni do przej\u015bcia na p\u0142atn\u0105 wersj\u0119 produktu, je\u015bli darmowa opcja oferuje wystarczaj\u0105co du\u017co funkcji i spe\u0142nia ich potrzeby. W takim przypadku przedsi\u0119biorcy musz\u0105 znale\u017a\u0107 odpowiedni\u0105 r\u00f3wnowag\u0119 mi\u0119dzy funkcjami dost\u0119pnymi za darmo a tymi, kt\u00f3re s\u0105 dost\u0119pne tylko w planie premium.<\/p>\n\n\n\n<p>Warto zastanowi\u0107 si\u0119 jeszcze, czy wdro\u017cenie modelu Freemium mo\u017ce prowadzi\u0107 do obni\u017cenia warto\u015bci produktu w oczach klient\u00f3w? Je\u015bli firma oferuje za darmo wi\u0119kszo\u015b\u0107 funkcji, to u\u017cytkownicy mog\u0105 uwa\u017ca\u0107, \u017ce p\u0142atna wersja nie jest warta swojej ceny. Dlatego wa\u017cne jest, aby przedsi\u0119biorcy starannie opracowali strategi\u0119 dotycz\u0105c\u0105 funkcjonalno\u015bci dost\u0119pnych w r\u00f3\u017cnych pakietach.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e78c642-e432-4a69-aeb2-7ae664918362\"><span class=\"hs-cta-node hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\" id=\"hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11052 lazyload\" id=\"hs-cta-img-2e78c642-e432-4a69-aeb2-7ae664918362\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362.png\"  alt=\"Zapisz si\u0119 na newsletter. Dostaniesz e-book w prezencie &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e78c642-e432-4a69-aeb2-7ae664918362', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_sa_najlepsze_przyklady_podmiotow_stosujacych_Freemium\"><\/span>Jakie s\u0105 najlepsze przyk\u0142ady podmiot\u00f3w stosuj\u0105cych Freemium?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zastanawiasz si\u0119, kt\u00f3re firmy stosuj\u0105 ten model cenowy? Dla przyci\u0105gni\u0119cia du\u017cej liczby u\u017cytkownik\u00f3w na t\u0119 strategi\u0119 decyduj\u0105 si\u0119 zar\u00f3wno start-upy, jak i znane korporacje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Giganci_i_Freemium_Spotify\"><\/span>Giganci i Freemium: Spotify<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Najlepszym przyk\u0142adem Freemium mo\u017ce by\u0107 Spotify. Ten popularny serwis muzyczny umo\u017cliwia korzystanie z darmowego dost\u0119pu do muzyki z reklamami. Jednak\u017ce istnieje mo\u017cliwo\u015b\u0107 wykupienia wersji premium, kt\u00f3ra pozwala na s\u0142uchanie muzyki bez przerw reklamowych oraz korzystanie z dodatkowych funkcji, takich jak s\u0142uchanie offline lub lepsza jako\u015b\u0107 d\u017awi\u0119ku.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sukces_Freemium_na_przykladzie_Dropbox\"><\/span>Sukces Freemium na przyk\u0142adzie Dropbox<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kolejnym przyk\u0142adem modelu Freemium jest Dropbox. Ta platforma do przechowywania danych oferuje podstawowy pakiet za darmo, ale u\u017cytkownicy maj\u0105 mo\u017cliwo\u015b\u0107 wykupienia dodatkowej przestrzeni dyskowej oraz innych zaawansowanych funkcji poprzez subskrypcj\u0119.<\/p>\n\n\n\n<p><strong>Ten model pozyskiwania klient\u00f3w stosuj\u0105 tak\u017ce tacy giganci jak Trello, LinkedIn, Evernote czy Zoom<\/strong>, kt\u00f3rzy maj\u0105 olbrzymi\u0105 baz\u0119 u\u017cytkownik\u00f3w zar\u00f3wno w wersji darmowej, jak i p\u0142atnej.<\/p>\n\n\n\n<p>Innym przyk\u0142adem, gdzie model Freemium sprawdzi\u0142 si\u0119 doskonale, s\u0105 gry komputerowe, kt\u00f3re pozwalaj\u0105 na darmowe granie, ale oferuj\u0105 tak\u017ce p\u0142atne dodatki czy ulepszenia. Tak\u017ce wiele aplikacji mobilnych korzysta z tego systemu, oferuj\u0105c podstawowe funkcje za darmo, a zaawansowane opcje tylko w ramach p\u0142atnej wersji. Warto r\u00f3wnie\u017c wspomnie\u0107 o sektorze edukacyjnym, gdzie coraz cz\u0119\u015bciej spotykamy si\u0119 z ofert\u0105 bezp\u0142atnych kurs\u00f3w online, kt\u00f3re mo\u017cna rozszerzy\u0107 o dodatkowe materia\u0142y czy certyfikaty po op\u0142aceniu abonamentu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kombinacje_modelu_Freemium\"><\/span>Kombinacje modelu Freemium<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Istnieje wiele kombinacji modeli typu Freemium, kt\u00f3re pozwalaj\u0105 na dostosowanie strategii do konkretnej bran\u017cy czy produktu. Mo\u017cna wyr\u00f3\u017cni\u0107 mi\u0119dzy innymi nast\u0119puj\u0105ce podej\u015bcia do tego modelu biznesowego:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>oferowanie podstawowej wersji produktu za darmo, a funkcje premium czy us\u0142ugi tylko w ramach p\u0142atnego abonamentu (plan free i premium),<\/li>\n\n\n\n<li>udost\u0119pnianie darmowej wersji z ograniczon\u0105 funkcjonalno\u015bci\u0105, kt\u00f3ra mo\u017ce by\u0107 rozbudowana poprzez zakup dodatkowych modu\u0142\u00f3w czy pakiet\u00f3w,<\/li>\n\n\n\n<li>stosowanie tzw. pay-as-you-go, gdzie klient p\u0142aci jedynie za faktycznie wykorzystane zasoby czy us\u0142ugi.<\/li>\n<\/ul>\n\n\n\n<p>Aby wybra\u0107 rozwi\u0105zanie dla siebie, warto rozwa\u017cy\u0107 zalety i wady ka\u017cdej z opcji.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11052 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czy_ten_model_pozyskiwania_klientow_jest_dla_Ciebie\"><\/span>Czy ten model pozyskiwania klient\u00f3w jest dla Ciebie?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Opisywany model akwizycji klient\u00f3w sprawdza si\u0119 przede wszystkim w przypadku przedsi\u0119biorstw dzia\u0142aj\u0105cych w bran\u017cy technologicznej i internetowej, ale nie tylko. Wa\u017cne jest jednak, aby odpowiednio dostosowa\u0107 strategi\u0119 do specyfiki danej firmy i jej produkt\u00f3w, a tak\u017ce uwzgl\u0119dni\u0107 potencjalne wyzwania zwi\u0105zane z utrzymaniem jako\u015bci us\u0142ug czy zarz\u0105dzaniem kosztami.<\/p>\n\n\n\n<p><strong>Nie ka\u017cda firma mo\u017ce skorzysta\u0107 z zalet modelu, gdy\u017c nie zawsze b\u0119dzie on efektywny pod wzgl\u0119dem finansowym czy marketingowym<\/strong>. Warto wi\u0119c dok\u0142adnie przeanalizowa\u0107 swoj\u0105 sytuacj\u0119 rynkow\u0105 oraz potrzeby klient\u00f3w, zanim zdecyduje si\u0119 na wprowadzenie tego rozwi\u0105zania.<\/p>\n\n\n\n<p>Podsumowuj\u0105c, modele typu Freemium to interesuj\u0105ce strategie biznesowe, kt\u00f3re mog\u0105 przynie\u015b\u0107 wiele korzy\u015bci przedsi\u0119biorcom dzia\u0142aj\u0105cym w r\u00f3\u017cnych bran\u017cach. Wa\u017cne jest jednak, aby odpowiednio dostosowa\u0107 t\u0119 strategi\u0119 do specyfiki swojej firmy i jej produkt\u00f3w, aby w pe\u0142ni wykorzysta\u0107 jego potencja\u0142, a tak\u017ce unikn\u0105\u0107 potencjalnych pu\u0142apek czy ogranicze\u0144.<\/p><div class=\"aswcc69f2c7209b7da\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11052 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.aswcc69f2c7209b7da {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.aswcc69f2c7209b7da {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.aswcc69f2c7209b7da {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.aswcc69f2c7209b7da {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.aswcc69f2c7209b7da {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vkypb69f2c7209b763\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11052 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ntmje69f2c7209b65c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ntmje69f2c7209b65c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ntmje69f2c7209b65c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ntmje69f2c7209b65c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ntmje69f2c7209b65c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"opnep69f2c7209b12a\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11052 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.opnep69f2c7209b12a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.opnep69f2c7209b12a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.opnep69f2c7209b12a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.opnep69f2c7209b12a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.opnep69f2c7209b12a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pzpjt69f2c7209b0b0\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11052 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pzpjt69f2c7209b0b0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pzpjt69f2c7209b0b0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pzpjt69f2c7209b0b0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pzpjt69f2c7209b0b0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pzpjt69f2c7209b0b0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"socth69f2c7209b00a\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11052 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.socth69f2c7209b00a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.socth69f2c7209b00a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.socth69f2c7209b00a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.socth69f2c7209b00a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.socth69f2c7209b00a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"skfbf69f2c72099265\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-11052 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.skfbf69f2c72099265 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.skfbf69f2c72099265 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.skfbf69f2c72099265 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.skfbf69f2c72099265 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.skfbf69f2c72099265 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pktzo69f2c720991ef\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11052 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pktzo69f2c720991ef {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pktzo69f2c720991ef {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pktzo69f2c720991ef {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pktzo69f2c720991ef {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pktzo69f2c720991ef {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lhyuz69f2c72099177\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11052 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lhyuz69f2c72099177 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lhyuz69f2c72099177 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lhyuz69f2c72099177 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lhyuz69f2c72099177 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lhyuz69f2c72099177 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wucst69f2c720990ea\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11052 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wucst69f2c720990ea {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wucst69f2c720990ea {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wucst69f2c720990ea {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wucst69f2c720990ea {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wucst69f2c720990ea {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;11052&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Model Freemium \u2013 na czym polega?&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wiele aplikacji i us\u0142ug internetowych oferuje bezp\u0142atn\u0105 wersj\u0119 pr\u00f3bn\u0105, a jednocze\u015bnie zach\u0119ca do zakupu pe\u0142nego pakietu. Zastanawiasz si\u0119 dlaczego? Sekret tkwi w modelu Freemium \u2013 strategii, kt\u00f3ra zrewolucjonizowa\u0142a spos\u00f3b na przyci\u0105gni\u0119cie u\u017cytkownik\u00f3w i zwi\u0119kszanie ich zaanga\u017cowania. Model ten, \u0142\u0105cz\u0105cy darmowy dost\u0119p do podstawowych funkcji z p\u0142atnymi opcjami premium, sta\u0142 si\u0119 fundamentem popularnych firm. Dzi\u015b odkryjemy [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":11054,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[],"class_list":["post-11052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Model Freemium \u2013 na czym polega? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/model-freemium-na-czym-polega\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Model Freemium \u2013 na czym polega?\" \/>\n<meta property=\"og:description\" content=\"Wiele aplikacji i us\u0142ug internetowych oferuje bezp\u0142atn\u0105 wersj\u0119 pr\u00f3bn\u0105, a jednocze\u015bnie zach\u0119ca do zakupu pe\u0142nego pakietu. Zastanawiasz si\u0119 dlaczego? Sekret tkwi w modelu Freemium \u2013 strategii, kt\u00f3ra zrewolucjonizowa\u0142a spos\u00f3b na przyci\u0105gni\u0119cie u\u017cytkownik\u00f3w i zwi\u0119kszanie ich zaanga\u017cowania. Model ten, \u0142\u0105cz\u0105cy darmowy dost\u0119p do podstawowych funkcji z p\u0142atnymi opcjami premium, sta\u0142 si\u0119 fundamentem popularnych firm. 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