{"id":11096,"date":"2024-08-13T15:18:20","date_gmt":"2024-08-13T13:18:20","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=11096"},"modified":"2024-08-13T15:18:23","modified_gmt":"2024-08-13T13:18:23","slug":"mapa-empatii-co-to-jest","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/mapa-empatii-co-to-jest\/","title":{"rendered":"Mapa empatii \u2013 co to jest?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/Mapa_empatii.jpg\" alt=\"mapa empatii czym jest\" class=\"wp-image-11097 colorbox-11096 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/Mapa_empatii.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/Mapa_empatii-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/Mapa_empatii-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/Mapa_empatii-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/Mapa_empatii-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/Mapa_empatii-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/Mapa_empatii-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wielu przedsi\u0119biorc\u00f3w zastanawia si\u0119, jak lepiej zrozumie\u0107 potrzeby swoich klient\u00f3w, aby oferowa\u0107 im to, czego naprawd\u0119 potrzebuj\u0105. Tradycyjne metody badania rynku mog\u0105 dostarczy\u0107 wielu danych, ale cz\u0119sto nie oddaj\u0105 pe\u0142ni ludzkich emocji i motywacji. Tu w\u0142a\u015bnie z pomoc\u0105 przychodzi nasze tytu\u0142owe \u2013 proste, a zarazem niezwykle skuteczne \u2013 narz\u0119dzie, kt\u00f3re pozwala wnikn\u0105\u0107 g\u0142\u0119biej w umys\u0142y i serca u\u017cytkownik\u00f3w. Co to jest i jak wygl\u0105da mapa empatii? Jak jej u\u017cywa\u0107? W jaki spos\u00f3b mo\u017ce wp\u0142yn\u0105\u0107 na Twoj\u0105 strategi\u0119 biznesow\u0105 i co zyskasz dzi\u0119ki niej? Odpowiedzi szukaj w artykule.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/mapa-empatii-co-to-jest\/#Definicja_empatii\" >Definicja empatii<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/mapa-empatii-co-to-jest\/#Czym_jest_mapa_empatii\" >Czym jest mapa empatii?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/mapa-empatii-co-to-jest\/#Z_czego_sklada_sie_mapa_empatii\" >Z czego sk\u0142ada si\u0119 mapa empatii?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/mapa-empatii-co-to-jest\/#O_czym_mysli_uzytkownik\" >O czym my\u015bli u\u017cytkownik?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/mapa-empatii-co-to-jest\/#Co_klient_widzi\" >Co klient widzi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/mapa-empatii-co-to-jest\/#Co_wplywa_na_persone\" >Co wp\u0142ywa na person\u0119?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/mapa-empatii-co-to-jest\/#Co_uzytkownik_mowi_i_robi\" >Co u\u017cytkownik m\u00f3wi i robi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/mapa-empatii-co-to-jest\/#Jakie_problemy_ma_klient\" >Jakie problemy ma klient?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/mapa-empatii-co-to-jest\/#Czego_persona_potrzebuje\" >Czego persona potrzebuje?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/mapa-empatii-co-to-jest\/#Co_zyskasz_stosujac_mape_empatii_i_jak_jej_uzywac\" >Co zyskasz, stosuj\u0105c map\u0119 empatii i jak jej u\u017cywa\u0107?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/mapa-empatii-co-to-jest\/#Mapowanie_empatii_%E2%80%93_jak_przebiega\" >Mapowanie empatii \u2013 jak przebiega?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Definicja_empatii\"><\/span>Definicja empatii<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bez wzgl\u0119du na bran\u017c\u0119, w jakiej dzia\u0142asz, z pewno\u015bci\u0105 mierzysz si\u0119 z wyzwaniem zrozumienia swojego klienta. Niezb\u0119dna do zrealizowania tego celu jest empatia \u2013 jedna z kluczowych zdolno\u015bci ludzkich, kt\u00f3ra, jak zobaczysz, odgrywa te\u017c wa\u017cn\u0105 rol\u0119 w biznesie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zacznijmy jednak od pocz\u0105tku. <strong>Empatia pomaga zrozumie\u0107 perspektyw\u0119 innych os\u00f3b oraz odczuwa\u0107 ich emocje<\/strong>. Jest jak magiczne okulary, kt\u00f3re pozwalaj\u0105 zobaczy\u0107 \u015bwiat oczami drugiego cz\u0142owieka. Kiedy je zak\u0142adasz, zaczynasz dostrzega\u0107 rzeczy, kt\u00f3re wcze\u015bniej mog\u0142y Ci umkn\u0105\u0107.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podobnie jest w biznesie. Empatia pomaga zespo\u0142om marketingowym czy sprzeda\u017cowym wczu\u0107 si\u0119 w sytuacj\u0119 konkretnej osoby z grupy docelowej lub persony, zrozumie\u0107 jej potrzeby, oczekiwania i problemy. Empatyzowanie u\u0142atwia przedsi\u0119biorcy dostosowa\u0107 swoj\u0105 ofert\u0119 do wymaga\u0144 rynku, a tak\u017ce budowa\u0107 d\u0142ugotrwa\u0142e i satysfakcjonuj\u0105ce relacje z klientami. W praktyce oznacza to r\u00f3wnie\u017c wi\u0119ksz\u0105 zdolno\u015b\u0107 do przewidywania reakcji u\u017cytkownik\u00f3w na r\u00f3\u017cne dzia\u0142ania firmy oraz umiej\u0119tno\u015b\u0107 szybszego reagowania na zmieniaj\u0105ce si\u0119 potrzeby rynku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Uwaga!<\/strong> Omawiany termin wykorzystuje si\u0119 nie tylko w dzia\u0142aniach marketingowych. Istnieje te\u017c na przyk\u0142ad empatia zespo\u0142u, kt\u00f3ra pozwala lepiej rozumie\u0107 koleg\u00f3w z pracy, co przek\u0142ada si\u0119 na efektywno\u015b\u0107 i komfort wsp\u00f3\u0142pracy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_jest_mapa_empatii\"><\/span>Czym jest mapa empatii?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zastanawiasz si\u0119 teraz, co musisz zrobi\u0107, aby dowiedzie\u0107 si\u0119, o czym my\u015bli u\u017cytkownik docelowy i jakie s\u0105 jego potrzeby? Ot\u00f3\u017c istnieje narz\u0119dzie, kt\u00f3re pozwala na to w spos\u00f3b przejrzysty i wizualny \u2013 mapa empatii. Dzi\u0119ki niej mo\u017cna zg\u0142\u0119bi\u0107 \u015bwiat my\u015bli, uczu\u0107, motywacji oraz zachowa\u0144 odbiorc\u00f3w, co daje mo\u017cliwo\u015b\u0107 identyfikacji kluczowych obszar\u00f3w do poprawy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Praktyczna mapa empatii to nie tylko prosty spos\u00f3b na analiz\u0119 potrzeb, ale tak\u017ce fundament dla tworzenia innowacyjnych produkt\u00f3w, us\u0142ug czy strategii marketingowych. Wykorzystuj\u0105c to narz\u0119dzie, przedsi\u0119biorstwa s\u0105 w stanie dostosowa\u0107 swoj\u0105 ofert\u0119 do oczekiwa\u0144 klient\u00f3w, co przek\u0142ada si\u0119 na wi\u0119ksz\u0105 atrakcyjno\u015b\u0107 i lepsze zrozumienie u\u017cytkownik\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jest to wi\u0119c nieoceniony sojusznik w d\u0105\u017ceniu do sukcesu. <strong>Wprowadzenie mapy empatii pozwala spojrze\u0107 na odbiorc\u00f3w z innej perspektywy<\/strong>, co mo\u017ce prowadzi\u0107 do odkrycia nowych mo\u017cliwo\u015bci i pomys\u0142\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Warto wi\u0119c zainwestowa\u0107 czas i energi\u0119 w poznanie tego narz\u0119dzia oraz jego zastosowania w praktyce. To inwestycja, kt\u00f3ra mo\u017ce przynie\u015b\u0107 wymierne korzy\u015bci zar\u00f3wno dla przedsi\u0119biorstw, jak i ich klient\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><span class=\"hs-cta-node hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" id=\"hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11096 lazyload\" id=\"hs-cta-img-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d.png\"  alt=\"marketing_lokalny_v2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '81ecea7f-bbdd-429e-a7f6-087d54e2346d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Z_czego_sklada_sie_mapa_empatii\"><\/span>Z czego sk\u0142ada si\u0119 mapa empatii?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wiesz ju\u017c, \u017ce mapa empatii koncentruje si\u0119 na zrozumieniu potrzeb i oczekiwa\u0144 klient\u00f3w, a tym samym dostosowaniu oferty produkt\u00f3w czy us\u0142ug do ich wymaga\u0144. Sk\u0142ada si\u0119 ona z sze\u015bciu g\u0142\u00f3wnych element\u00f3w, kt\u00f3re razem tworz\u0105 pe\u0142ny obraz do\u015bwiadczenia u\u017cytkownika docelowego.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_czym_mysli_uzytkownik\"><\/span>O czym my\u015bli u\u017cytkownik?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Chcesz pozna\u0107 elementy mapy empatii klienta? Jednym z nich jest my\u015blenie i odczuwanie. Dotyczy tego, co konsument\/persona my\u015bli i czuje w danej sytuacji. Analiza tego aspektu pozwala na zrozumienie u\u017cytkownika \u2013 jego emocji, przekona\u0144 oraz warto\u015bci, kt\u00f3re kieruj\u0105 nim podczas podejmowania decyzji.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_klient_widzi\"><\/span>Co klient widzi?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kolejnym elementem jest widzenie, czyli to, co klient widzi w swoim otoczeniu. Mo\u017ce to obejmowa\u0107 zar\u00f3wno konkurencj\u0119, jak i r\u00f3\u017cne bod\u017ace wizualne, kt\u00f3re wp\u0142ywaj\u0105 na jego decyzje. Empatyzowanie i badanie tego elementu umo\u017cliwia identyfikacj\u0119 kluczowych czynnik\u00f3w wp\u0142ywaj\u0105cych na wybory os\u00f3b z grupy docelowej.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_wplywa_na_persone\"><\/span>Co wp\u0142ywa na person\u0119?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kolejna sekcja mapy empatii to s\u0142uchanie. Odnosi si\u0119 do tego, co klient s\u0142yszy od innych os\u00f3b, np. od znajomych czy rodziny. Wiedza na ten temat pomaga zrozumie\u0107, jaki jest wp\u0142yw opinii innych na to, czego oczekuje odbiorca docelowy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_uzytkownik_mowi_i_robi\"><\/span>Co u\u017cytkownik m\u00f3wi i robi?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aby stworzy\u0107 map\u0119 empatii, musisz zadba\u0107 jeszcze o czwarty element, czyli m\u00f3wienie i dzia\u0142anie. Dotyczy to zachowa\u0144 u\u017cytkownik\u00f3w oraz tego, co m\u00f3wi\u0105 na temat produkt\u00f3w czy us\u0142ug. Po przeanalizowaniu tych danych o klientach mo\u017cesz ulepszy\u0107 swoj\u0105 ofert\u0119.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_problemy_ma_klient\"><\/span>Jakie problemy ma klient?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mapa nie obejdzie si\u0119 bez wskazania problem\u00f3w, z kt\u00f3rymi boryka si\u0119 klient. Pozwala to na identyfikacj\u0119 obszar\u00f3w, w kt\u00f3rych mo\u017cna wprowadzi\u0107 usprawnienia, aby u\u0142atwi\u0107 u\u017cytkownikowi docelowemu korzystanie z oferty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czego_persona_potrzebuje\"><\/span>Czego persona potrzebuje?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ostatnim elementem s\u0105 potrzeby u\u017cytkownika. To niezwykle wa\u017cna cz\u0119\u015b\u0107 szczeg\u00f3\u0142owej mapy empatii, kt\u00f3ra skupia si\u0119 na tym, czego klient oczekuje od produkt\u00f3w czy us\u0142ug. Przyjrzenie si\u0119 temu pozwala na dostosowanie oferty do aktualnych wymaga\u0144.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wszystko to sk\u0142ada si\u0119 na wygl\u0105d mapy empatii. Tak przygotowane narz\u0119dzie umo\u017cliwia analiz\u0119 r\u00f3\u017cnych aspekt\u00f3w do\u015bwiadcze\u0144 u\u017cytkownik\u00f3w. Dzi\u0119ki temu mo\u017cna lepiej zrozumie\u0107 ich potrzeby i oczekiwania, a to przek\u0142ada si\u0119 na podejmowanie trafnych decyzji biznesowych i budowanie silniejszych relacji.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e78c642-e432-4a69-aeb2-7ae664918362\"><span class=\"hs-cta-node hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\" id=\"hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11096 lazyload\" id=\"hs-cta-img-2e78c642-e432-4a69-aeb2-7ae664918362\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362.png\"  alt=\"Zapisz si\u0119 na newsletter. Dostaniesz e-book w prezencie &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e78c642-e432-4a69-aeb2-7ae664918362', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_zyskasz_stosujac_mape_empatii_i_jak_jej_uzywac\"><\/span>Co zyskasz, stosuj\u0105c map\u0119 empatii i jak jej u\u017cywa\u0107?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wydaje Ci si\u0119, \u017ce empatyzowanie nie przyda si\u0119 Twojemu biznesowi? Nic bardziej mylnego!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Z pomoc\u0105 mapy empatii mo\u017cna lepiej zrozumie\u0107 swoich klient\u00f3w<\/strong>, co przek\u0142ada si\u0119 na wi\u0119ksz\u0105 satysfakcj\u0119 i lojalno\u015b\u0107 wobec marki. To narz\u0119dzie u\u0142atwia r\u00f3wnie\u017c identyfikacj\u0119 nowych mo\u017cliwo\u015bci biznesowych oraz obszar\u00f3w do poprawy. Poznaj\u0105c przep\u0142yw do\u015bwiadcze\u0144 u\u017cytkownika, mo\u017cesz te\u017c pozna\u0107 konkurencj\u0119 odkry\u0107 niewykorzystane nisze rynkowe. A to wa\u017cny krok, kt\u00f3ry mo\u017ce zaprowadzi\u0107 Ci\u0119 do innowacji i dalszego rozwoju firmy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gdzie mo\u017cna wykorzysta\u0107 mapowanie empatii? W zasadzie na ka\u017cdym etapie procesu biznesowego:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>od projektowania produktu czy us\u0142ugi,<\/li>\n\n\n\n<li>przez opracowanie strategii marketingowej,<\/li>\n\n\n\n<li>po analiz\u0119 wynik\u00f3w sprzeda\u017cy.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Kluczowe jest jednak regularne aktualizowanie map empatii, uwzgl\u0119dniaj\u0105c zmieniaj\u0105ce si\u0119 potrzeby u\u017cytkownik\u00f3w oraz sytuacj\u0119 rynkow\u0105. W ten spos\u00f3b przedsi\u0119biorstwa s\u0105 w stanie utrzyma\u0107 wysoki poziom empatii wobec swoich klient\u00f3w i stale dostosowywa\u0107 swoj\u0105 ofert\u0119 do ich oczekiwa\u0144.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zrozumienie u\u017cytkownika oraz skuteczna mapa empatii przydaj\u0105 si\u0119 w takich obszarach jak np. Design Thinking. Mo\u017cesz to narz\u0119dzie wykorzysta\u0107 r\u00f3wnie\u017c do:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>tworzenia person, czyli fikcyjnych przedstawicieli odbiorc\u00f3w, kt\u00f3re pomagaj\u0105 w projektowaniu produkt\u00f3w i us\u0142ug;<\/li>\n\n\n\n<li>planowania kampanii marketingowych nastawionych na potrzeby u\u017cytkownika docelowego;<\/li>\n\n\n\n<li>tworzenia produkt\u00f3w i us\u0142ug bardziej dostosowanych do oczekiwa\u0144;<\/li>\n\n\n\n<li>poprawy User Experience np. w procesie projektowania strony internetowej;<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11096 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mapowanie_empatii_%E2%80%93_jak_przebiega\"><\/span>Mapowanie empatii \u2013 jak przebiega?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na koniec skupmy si\u0119 na tym, jakie s\u0105 podstawy budowania mapy empatii. Fascynuj\u0105cy proces jej tworzenia sk\u0142ada si\u0119 z kilku etap\u00f3w.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Zacznijmy od tego, \u017ce pierwszym krokiem jest wyb\u00f3r grupy docelowej. To kluczowy moment, gdy\u017c to w\u0142a\u015bnie na nich skupisz swoj\u0105 uwag\u0119 i analiz\u0119.<\/li>\n\n\n\n<li>Kiedy ju\u017c zdecydujesz, kim s\u0105 Twoi odbiorcy, musisz przyst\u0105pi\u0107 do zbierania informacji na ich temat. Zg\u0142\u0119biaj demografi\u0119, potrzeby, problemy oraz motywacje. Im wi\u0119cej danych zgromadzisz, tym lepiej poznasz potencjalnych klient\u00f3w i tym \u0142atwiej b\u0119dzie Ci z nimi empatyzowa\u0107.<\/li>\n\n\n\n<li>Warto r\u00f3wnie\u017c zwr\u00f3ci\u0107 uwag\u0119 na kontekst, w kt\u00f3rym dana grupa funkcjonuje. To wa\u017cne, poniewa\u017c pozwali Ci zrozumie\u0107, jakie czynniki wp\u0142ywaj\u0105 na ich decyzje oraz zachowania.<\/li>\n\n\n\n<li>Maj\u0105c ju\u017c wystarczaj\u0105c\u0105 ilo\u015b\u0107 informacji, mo\u017cesz przej\u015b\u0107 do procesu projektowania. Zwykle sk\u0142ada si\u0119 on z sze\u015bciu element\u00f3w, kt\u00f3re pozwalaj\u0105 dog\u0142\u0119bnie przeanalizowa\u0107 oczekiwania i potrzeby u\u017cytkownik\u00f3w.<\/li>\n\n\n\n<li>Tw\u00f3rcy map empatii uwzgl\u0119dniaj\u0105 takie elementy jak: my\u015blenie i czucie, widzenie, s\u0142yszenie, m\u00f3wienie i dzia\u0142anie, bol\u0105czki oraz korzy\u015bci. Ka\u017cdy z nich pozwala uzyska\u0107 inn\u0105 perspektyw\u0119 postrzegania odbiorc\u00f3w, co w rezultacie prowadzi do lepszego zrozumienia przep\u0142ywu do\u015bwiadcze\u0144 u\u017cytkownika.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Zdaniem ekspert\u00f3w tworzenie mapy empatii to proces, kt\u00f3ry pozwala na g\u0142\u0119bsze zrozumienie klient\u00f3w. Dzi\u0119ki niemu mo\u017cesz lepiej dostosowa\u0107 swoje dzia\u0142ania marketingowe oraz sprzeda\u017cowe, a to przek\u0142ada si\u0119 na wi\u0119ksz\u0105 skuteczno\u015b\u0107 Twoich kampanii w Internecie i nie tylko. <\/p><div class=\"hlzwq6a2e4e108a9b8\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11096 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hlzwq6a2e4e108a9b8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hlzwq6a2e4e108a9b8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hlzwq6a2e4e108a9b8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hlzwq6a2e4e108a9b8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hlzwq6a2e4e108a9b8 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"oqgmj6a2e4e108a935\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11096 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.oqgmj6a2e4e108a935 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.oqgmj6a2e4e108a935 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.oqgmj6a2e4e108a935 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.oqgmj6a2e4e108a935 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.oqgmj6a2e4e108a935 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"yonlg6a2e4e108a8a3\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11096 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.yonlg6a2e4e108a8a3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.yonlg6a2e4e108a8a3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.yonlg6a2e4e108a8a3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.yonlg6a2e4e108a8a3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.yonlg6a2e4e108a8a3 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"mtvgk6a2e4e108a7f1\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11096 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.mtvgk6a2e4e108a7f1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.mtvgk6a2e4e108a7f1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.mtvgk6a2e4e108a7f1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.mtvgk6a2e4e108a7f1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.mtvgk6a2e4e108a7f1 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"gmhgf6a2e4e108a774\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11096 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gmhgf6a2e4e108a774 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gmhgf6a2e4e108a774 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gmhgf6a2e4e108a774 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gmhgf6a2e4e108a774 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gmhgf6a2e4e108a774 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fbmlb6a2e4e108a6e6\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11096 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fbmlb6a2e4e108a6e6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fbmlb6a2e4e108a6e6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fbmlb6a2e4e108a6e6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fbmlb6a2e4e108a6e6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fbmlb6a2e4e108a6e6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lyvvm6a2e4e108a66b\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11096 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lyvvm6a2e4e108a66b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lyvvm6a2e4e108a66b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lyvvm6a2e4e108a66b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lyvvm6a2e4e108a66b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lyvvm6a2e4e108a66b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"riafe6a2e4e108a5e7\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-11096 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wielu przedsi\u0119biorc\u00f3w zastanawia si\u0119, jak lepiej zrozumie\u0107 potrzeby swoich klient\u00f3w, aby oferowa\u0107 im to, czego naprawd\u0119 potrzebuj\u0105. 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Tu w\u0142a\u015bnie z pomoc\u0105 przychodzi nasze tytu\u0142owe \u2013 proste, a zarazem niezwykle skuteczne \u2013 narz\u0119dzie, kt\u00f3re pozwala wnikn\u0105\u0107 g\u0142\u0119biej w umys\u0142y [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":11097,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,362],"tags":[],"class_list":["post-11096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-start","category-strategia-marketingowa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mapa empatii \u2013 co to jest? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/mapa-empatii-co-to-jest\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mapa empatii \u2013 co to jest?\" \/>\n<meta property=\"og:description\" content=\"Wielu przedsi\u0119biorc\u00f3w zastanawia si\u0119, jak lepiej zrozumie\u0107 potrzeby swoich klient\u00f3w, aby oferowa\u0107 im to, czego naprawd\u0119 potrzebuj\u0105. 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