{"id":11105,"date":"2024-08-14T16:12:59","date_gmt":"2024-08-14T14:12:59","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=11105"},"modified":"2024-08-14T16:13:03","modified_gmt":"2024-08-14T14:13:03","slug":"na-czym-polega-formula-copywriterska-pas","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/na-czym-polega-formula-copywriterska-pas\/","title":{"rendered":"Na czym polega formu\u0142a copywriterska PAS?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/formula_copywriterska_PAS.jpg\" alt=\"formu\u0142a copywriterska PAS co to jest\" class=\"wp-image-11106 colorbox-11105 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/formula_copywriterska_PAS.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/formula_copywriterska_PAS-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/formula_copywriterska_PAS-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/formula_copywriterska_PAS-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/formula_copywriterska_PAS-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/formula_copywriterska_PAS-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/formula_copywriterska_PAS-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Wyobra\u017a sobie, \u017ce oferujesz produkt, kt\u00f3ry mo\u017ce rozwi\u0105za\u0107 problem Twojego klienta, ale nie masz pewno\u015bci, jak to przekaza\u0107 w spos\u00f3b, kt\u00f3ry go przekona. To jak opowiedzie\u0107 histori\u0119, kt\u00f3ra anga\u017cuje i prowadzi do konkretnego dzia\u0142ania. W\u0142a\u015bnie tutaj wkraczaj\u0105 gotowe formu\u0142y copywriterskie \u2013 narz\u0119dzia, kt\u00f3re pozwalaj\u0105 zamieni\u0107 zwyk\u0142e opisy w przekonuj\u0105ce narracje. Dzi\u015b skupimy si\u0119 na jednej z nich, znanej jako model PAS, kt\u00f3ra mo\u017ce pom\u00f3c Ci stworzy\u0107 tre\u015bci, kt\u00f3re nie tylko informuj\u0105, ale i inspiruj\u0105 do dzia\u0142ania. Jak to dzia\u0142a? Na czym polega? Co mo\u017cesz zyska\u0107? Przeczytaj i sprawd\u017a!<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-formula-copywriterska-pas\/#Co_to_jest_formula_copywriterska_PAS\" >Co to jest formu\u0142a copywriterska PAS?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-formula-copywriterska-pas\/#Problem_klienta\" >Problem klienta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-formula-copywriterska-pas\/#Agitation_poruszenie\" >Agitation (poruszenie)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-formula-copywriterska-pas\/#Solution_rozwiazanie_problemu\" >Solution (rozwi\u0105zanie problemu)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-formula-copywriterska-pas\/#Jak_wykorzystac_formule_PAS\" >Jak wykorzysta\u0107 formu\u0142\u0119 PAS?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-formula-copywriterska-pas\/#Najpopularniejsze_formuly_copywriterskie\" >Najpopularniejsze formu\u0142y copywriterskie<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-formula-copywriterska-pas\/#AIDA\" >AIDA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-formula-copywriterska-pas\/#FAB\" >FAB<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-formula-copywriterska-pas\/#Dlaczego_warto_dbac_o_skuteczny_copywriting\" >Dlaczego warto dba\u0107 o skuteczny copywriting?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_to_jest_formula_copywriterska_PAS\"><\/span>Co to jest formu\u0142a copywriterska PAS?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Skuteczny copywriting to spos\u00f3b pisania tekst\u00f3w, kt\u00f3ry wykorzystuje wiele narz\u0119dzi pozwalaj\u0105cych zainteresowa\u0107 i oczarowa\u0107 odbiorc\u00f3w. Jednak g\u0142\u00f3wnym celem specjalist\u00f3w w tej dziedzinie jest przekonanie potencjalnego klienta do podj\u0119cia konkretnego dzia\u0142ania. A przecie\u017c czytelnicy s\u0105 zasypywani ogromn\u0105 ilo\u015bci\u0105 informacji ka\u017cdego dnia, dlatego kluczowe jest, aby Twoje przes\u0142anie by\u0142o trafne i skuteczne.<\/p>\n\n\n\n<p>Co wspiera Content Marketing? <strong>W uzyskaniu oczekiwanych efekt\u00f3w pomaga mi\u0119dzy innymi model copywritingu PAS<\/strong>. Jest to jedna z najbardziej klasycznych formu\u0142, kt\u00f3ra opiera si\u0119 na tworzeniu przekonuj\u0105cych i anga\u017cuj\u0105cych tre\u015bci skutecznie oddzia\u0142uj\u0105cych na emocje odbiorc\u00f3w. Jej stosowanie pozwala na zbudowanie silnej wi\u0119zi z czytelnikami, a tak\u017ce na przedstawienie swojej oferty w atrakcyjny i przekonuj\u0105cy spos\u00f3b.<\/p>\n\n\n\n<p>Na sk\u00f3t PAS sk\u0142adaj\u0105 si\u0119 z 3 angielskie s\u0142owa: Problem, Agitate i Solution. Jak to mo\u017ce dzia\u0142a\u0107 w praktyce? Formu\u0142\u0119 opisujemy szczeg\u00f3\u0142owo poni\u017cej.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\"><span class=\"hs-cta-node hs-cta-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\" id=\"hs-cta-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11105 lazyload\" id=\"hs-cta-img-e5c1a5b3-166a-4786-ae11-e74e3cabc5ee\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/e5c1a5b3-166a-4786-ae11-e74e3cabc5ee.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'e5c1a5b3-166a-4786-ae11-e74e3cabc5ee', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Problem_klienta\"><\/span>Problem klienta<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wykorzystuj\u0105c formu\u0142\u0119 copywritingu PAS, musisz zacz\u0105\u0107 od zdefiniowania tego, z czym boryka si\u0119 Twoja grupa docelowa. Im bardziej precyzyjnie uda Ci si\u0119 opisa\u0107 trudno\u015bci, z jakimi si\u0119 spotykaj\u0105, tym wi\u0119ksze prawdopodobie\u0144stwo, \u017ce przyci\u0105gniesz ich uwag\u0119 i zainteresowanie. <strong>Kluczowe jest zrozumienie problemu, kt\u00f3ry jest istotny i realny dla Twoich odbiorc\u00f3w.<\/strong><\/p>\n\n\n\n<p>Przyk\u0142ad: Prowadz\u0105c marketing i przygotowuj\u0105c landing page dla firmy sprzedaj\u0105cej ekologiczne kosmetyki, mo\u017cesz postawi\u0107 pytanie: \u201eCzy zauwa\u017cy\u0142e\u015b, \u017ce wiele dost\u0119pnych na rynku kosmetyk\u00f3w zawiera szkodliwe substancje chemiczne, kt\u00f3re mog\u0105 negatywnie wp\u0142yn\u0105\u0107 na Twoje zdrowie?\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Agitation_poruszenie\"><\/span>Agitation (poruszenie)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kiedy problem zostanie zidentyfikowany, Twoim zadaniem jest wzbudzenie emocji z nim zwi\u0105zanych. Poka\u017c, jak powa\u017cne s\u0105 konsekwencje niezaj\u0119cia si\u0119 nim oraz jakie negatywne skutki mo\u017ce przynie\u015b\u0107 brak reakcji. W tym przypadku pisanie zgodnie z formu\u0142\u0105 PAS ma za zadanie wzmocni\u0107 uczucie niepokoju i pilno\u015bci, aby odbiorca poczu\u0142 potrzeb\u0119 podj\u0119cia dzia\u0142a\u0144.<\/p>\n\n\n\n<p>Przyk\u0142ad: Nawi\u0105zuj\u0105c do firmy z wcze\u015bniejszego przyk\u0142adu, tak mo\u017ce wygl\u0105da\u0107 copywriting artyku\u0142u na blogu: \u201eU\u017cywanie kosmetyk\u00f3w ze szkodliwymi substancjami mo\u017ce prowadzi\u0107 do alergii, podra\u017cnie\u0144 sk\u00f3ry, a nawet przyczyni\u0107 si\u0119 do powstawania powa\u017cniejszych problem\u00f3w zdrowotnych. Ka\u017cde kolejne zastosowanie takiego produktu zwi\u0119ksza ryzyko wyst\u0105pienia negatywnych reakcji\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Solution_rozwiazanie_problemu\"><\/span>Solution (rozwi\u0105zanie problemu)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Model copywritingu PAS zak\u0142ada, \u017ce na koniec wska\u017cesz spos\u00f3b na rozwi\u0105zanie problemu odbiorc\u00f3w. Kluczem do sukcesu jest w tym przypadku zaprezentowanie swojej oferty jako skuteczne, atrakcyjne wyj\u015bcie z sytuacji, kt\u00f3re przyniesie korzy\u015bci klientom i pozwoli unikn\u0105\u0107 negatywnych konsekwencji.<\/p>\n\n\n\n<p>Przyk\u0142ad: Tworz\u0105c tre\u015b\u0107 dla opisywanego ju\u017c klienta, zaprezentuj Twoje rozwi\u0105zanie problemu, czyli ofert\u0119 firmy: \u201eWybieraj\u0105c nasze ekologiczne kosmetyki, dbasz o swoje zdrowie i \u015brodowisko. Nasze produkty s\u0105 wolne od szkodliwych substancji, a jednocze\u015bnie gwarantuj\u0105 doskona\u0142e efekty piel\u0119gnacyjne. Spr\u00f3buj naszych kosmetyk\u00f3w ju\u017c teraz i przekonaj si\u0119 o ich wyj\u0105tkowych w\u0142a\u015bciwo\u015bciach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_wykorzystac_formule_PAS\"><\/span>Jak wykorzysta\u0107 formu\u0142\u0119 PAS?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wiesz ju\u017c, jak dzia\u0142a formu\u0142a PAS. Ale, jak to mo\u017ce pom\u00f3c w marketingu Twojej firmy?<\/p>\n\n\n\n<p>Ot\u00f3\u017c ten spos\u00f3b pisania tekst\u00f3w jest niezwykle przydatny i uniwersalny. Dzi\u0119ki jego zastosowaniu copywriterzy mog\u0105 skutecznie dotrze\u0107 do odbiorc\u00f3w, prezentuj\u0105c istotne dla nich problemy oraz oferuj\u0105c adekwatne rozwi\u0105zania. Oto kilka sytuacji, w kt\u00f3rych formu\u0142a PAS sprawdza si\u0119 szczeg\u00f3lnie dobrze.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Artyku\u0142y na blogach<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Wykorzystuj\u0105c formu\u0142\u0119 copywritingu PAS, autor mo\u017ce poruszy\u0107 wa\u017cne dla czytelnik\u00f3w kwestie, zwi\u0119kszaj\u0105c tym samym ich zaanga\u017cowanie. Przyk\u0142adowo, w artykule o zdrowym stylu \u017cycia mo\u017cna opisa\u0107 problem nadwagi. Konieczne b\u0119dzie te\u017c pog\u0142\u0119bienie tematu np. poprzez ukazanie negatywnych konsekwencji dla zdrowia. Na koniec jako tw\u00f3rca musisz wskaza\u0107 Twoje rozwi\u0105zanie, czyli np. skuteczny program dietetyczny.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reklamy w mediach spo\u0142eczno\u015bciowych<\/strong><\/li>\n<\/ul>\n\n\n\n<p>PAS copywriting pozwala na skuteczne zidentyfikowanie problemu, z kt\u00f3rym borykaj\u0105 si\u0119 u\u017cytkownicy medi\u00f3w spo\u0142eczno\u015bciowych, a nast\u0119pnie zaprezentowanie produktu lub us\u0142ugi jako odpowiedzi na ich potrzeby. W ten spos\u00f3b reklama staje si\u0119 bardziej przekonuj\u0105ca i anga\u017cuj\u0105ca.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content marketing na blogu<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Formu\u0142a PAS dzia\u0142a wyj\u0105tkowo skutecznie, gdy jest wykorzystana do tworzenia warto\u015bciowych tre\u015bci, kt\u00f3re pomog\u0105 znale\u017a\u0107 skuteczny spos\u00f3b na problem klienta. Niech za przyk\u0142ad pos\u0142u\u017cy wpis blogowy, kt\u00f3ry opisuje problem zwi\u0105zany z zarz\u0105dzaniem czasem. Wystarczy jeszcze tylko ukaza\u0107 negatywne skutki takiego podej\u015bcia dla \u017cycia zawodowego i prywatnego, a nast\u0119pnie wskaza\u0107 konkretne rozwi\u0105zanie i opisa\u0107, jak to mo\u017ce pom\u00f3c w lepszej organizacji.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Wideo promocyjne<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Wielu ekspert\u00f3w wskazuje, \u017ce formu\u0142a PAS sprawdza si\u0119 r\u00f3wnie\u017c w tworzeniu scenariuszy do film\u00f3w promocyjnych. Mo\u017cna w nich przedstawi\u0107 problem, z kt\u00f3rym boryka si\u0119 potencjalny klient, pog\u0142\u0119bi\u0107 go, pokazuj\u0105c jego wp\u0142yw na \u017cycie codzienne, a nast\u0119pnie zaprezentowa\u0107 produkt lub us\u0142ug\u0119 jako spos\u00f3b na rozwi\u0105zanie.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e78c642-e432-4a69-aeb2-7ae664918362\"><span class=\"hs-cta-node hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\" id=\"hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11105 lazyload\" id=\"hs-cta-img-2e78c642-e432-4a69-aeb2-7ae664918362\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362.png\"  alt=\"Zapisz si\u0119 na newsletter. Dostaniesz e-book w prezencie &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e78c642-e432-4a69-aeb2-7ae664918362', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Najpopularniejsze_formuly_copywriterskie\"><\/span>Najpopularniejsze formu\u0142y copywriterskie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W content marketingu, gdzie tre\u015b\u0107 kr\u00f3luje, istotne jest, aby zna\u0107 i stosowa\u0107 gotowe formu\u0142y copywriterskie, kt\u00f3re pomagaj\u0105 skutecznie dociera\u0107 do odbiorc\u00f3w. Opr\u00f3cz wspomnianej wcze\u015bniej metody PAS warto zwr\u00f3ci\u0107 uwag\u0119 na inne techniki, kt\u00f3re mog\u0105 okaza\u0107 si\u0119 r\u00f3wnie efektywne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AIDA\"><\/span>AIDA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jedn\u0105 z takich technik jest formu\u0142a AIDA (Uwaga, Zainteresowanie, Pragnienie, Dzia\u0142anie). Jak to mo\u017ce dzia\u0142a\u0107? Jej celem jest przyci\u0105gni\u0119cie uwagi czytelnika poprzez zastosowanie ciekawego nag\u0142\u00f3wka lub wst\u0119pu, wzbudzenie zainteresowania przez przedstawienie korzy\u015bci p\u0142yn\u0105cych z oferowanego rozwi\u0105zania, wywo\u0142anie pragnienia poprzez ukazanie, jak produkt czy us\u0142uga wp\u0142ynie na \u017cycie odbiorcy oraz sk\u0142onienie do podj\u0119cia konkretnej akcji, np. zakupu czy zapisu na newsletter.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAB\"><\/span>FAB<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Co zamiast modelu copywritingu PAS? <strong>Kolejn\u0105 technik\u0105, kt\u00f3ra mo\u017ce okaza\u0107 si\u0119 przydatna w pracy marketera, jest formu\u0142a FAB<\/strong> (Cechy, Korzy\u015bci, Zastosowania). Stosuj\u0105c j\u0105, nale\u017cy skupi\u0107 si\u0119 na przedstawieniu cech produktu lub us\u0142ugi, nast\u0119pnie wskaza\u0107 korzy\u015bci p\u0142yn\u0105ce z ich zastosowania, a na ko\u0144cu przedstawi\u0107 konkretne przypadki u\u017cycia. W ten spos\u00f3b czytelnik zyska pe\u0142niejsze zrozumienie oferty i b\u0119dzie m\u00f3g\u0142 \u0142atwiej zdecydowa\u0107 o jej wyborze.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><span class=\"hs-cta-node hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\" id=\"hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11105 lazyload\" id=\"hs-cta-img-71ba370a-ce42-4813-83d4-7e1e98e966fe\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe.png\"  alt=\"Zr\u00f3b audyt SEO\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '71ba370a-ce42-4813-83d4-7e1e98e966fe', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dlaczego_warto_dbac_o_skuteczny_copywriting\"><\/span>Dlaczego warto dba\u0107 o skuteczny copywriting?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gotowe formu\u0142y copywriterskie, takie jak PAS, AIDA czy FAB to \u015bwietny spos\u00f3b pisania tekst\u00f3w o wi\u0119kszej skuteczno\u015bci i atrakcyjno\u015bci dla odbiorcy.<\/p>\n\n\n\n<p>Dzi\u0119ki nim mo\u017cna lepiej zrozumie\u0107 potrzeby czytelnika, dostosowa\u0107 tre\u015b\u0107 do jego oczekiwa\u0144 oraz przekona\u0107 go do podj\u0119cia konkretnej akcji. <strong>Formu\u0142y te sprawdzaj\u0105 si\u0119 zar\u00f3wno w przypadku tekst\u00f3w reklamowych, jak i edukacyjnych czy informacyjnych<\/strong>. To r\u00f3wnie\u017c \u015bwietny spos\u00f3b na rozwi\u0105zanie problemu z brakiem weny.<\/p>\n\n\n\n<p>Warto zatem zainwestowa\u0107 czas w nauk\u0119 i praktyk\u0119 stosowania najpopularniejszych formu\u0142 copywriterskich, aby osi\u0105gn\u0105\u0107 lepsze rezultaty w swojej pracy marketingowej.<\/p><div class=\"ssarz69f2fc3a15db4\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11105 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ssarz69f2fc3a15db4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ssarz69f2fc3a15db4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ssarz69f2fc3a15db4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ssarz69f2fc3a15db4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ssarz69f2fc3a15db4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ymfsu69f2fc3a15d3b\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11105 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ymfsu69f2fc3a15d3b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ymfsu69f2fc3a15d3b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ymfsu69f2fc3a15d3b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ymfsu69f2fc3a15d3b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ymfsu69f2fc3a15d3b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dqmma69f2fc3a15cba\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11105 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dqmma69f2fc3a15cba {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dqmma69f2fc3a15cba {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dqmma69f2fc3a15cba {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dqmma69f2fc3a15cba {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dqmma69f2fc3a15cba {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ohbva69f2fc3a15c43\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11105 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rxzio69f2fc3a15bce {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rxzio69f2fc3a15bce {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rxzio69f2fc3a15bce {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rxzio69f2fc3a15bce {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rxzio69f2fc3a15bce {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fgztx69f2fc3a15b4c\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11105 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fgztx69f2fc3a15b4c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fgztx69f2fc3a15b4c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fgztx69f2fc3a15b4c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fgztx69f2fc3a15b4c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fgztx69f2fc3a15b4c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"daoqh69f2fc3a15ade\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11105 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.daoqh69f2fc3a15ade {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.daoqh69f2fc3a15ade {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.daoqh69f2fc3a15ade {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.daoqh69f2fc3a15ade {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.daoqh69f2fc3a15ade {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"kyfap69f2fc3a15a6b\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-11105 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.kyfap69f2fc3a15a6b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.kyfap69f2fc3a15a6b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.kyfap69f2fc3a15a6b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.kyfap69f2fc3a15a6b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.kyfap69f2fc3a15a6b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"odiql69f2fc3a159e7\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11105 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.odiql69f2fc3a159e7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.odiql69f2fc3a159e7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.odiql69f2fc3a159e7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.odiql69f2fc3a159e7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.odiql69f2fc3a159e7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fpqqx69f2fc3a1595d\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11105 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fpqqx69f2fc3a1595d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fpqqx69f2fc3a1595d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fpqqx69f2fc3a1595d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fpqqx69f2fc3a1595d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fpqqx69f2fc3a1595d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"glqjb69f2fc3a158cc\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11105 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.glqjb69f2fc3a158cc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.glqjb69f2fc3a158cc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.glqjb69f2fc3a158cc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.glqjb69f2fc3a158cc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.glqjb69f2fc3a158cc {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;11105&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Na czym polega formu\u0142a copywriterska PAS?&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wyobra\u017a sobie, \u017ce oferujesz produkt, kt\u00f3ry mo\u017ce rozwi\u0105za\u0107 problem Twojego klienta, ale nie masz pewno\u015bci, jak to przekaza\u0107 w spos\u00f3b, kt\u00f3ry go przekona. To jak opowiedzie\u0107 histori\u0119, kt\u00f3ra anga\u017cuje i prowadzi do konkretnego dzia\u0142ania. W\u0142a\u015bnie tutaj wkraczaj\u0105 gotowe formu\u0142y copywriterskie \u2013 narz\u0119dzia, kt\u00f3re pozwalaj\u0105 zamieni\u0107 zwyk\u0142e opisy w przekonuj\u0105ce narracje. Dzi\u015b skupimy si\u0119 na jednej [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":11106,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-11105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-copywriting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Na czym polega formu\u0142a copywriterska PAS? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-formula-copywriterska-pas\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Na czym polega formu\u0142a copywriterska PAS?\" \/>\n<meta property=\"og:description\" content=\"Wyobra\u017a sobie, \u017ce oferujesz produkt, kt\u00f3ry mo\u017ce rozwi\u0105za\u0107 problem Twojego klienta, ale nie masz pewno\u015bci, jak to przekaza\u0107 w spos\u00f3b, kt\u00f3ry go przekona. To jak opowiedzie\u0107 histori\u0119, kt\u00f3ra anga\u017cuje i prowadzi do konkretnego dzia\u0142ania. W\u0142a\u015bnie tutaj wkraczaj\u0105 gotowe formu\u0142y copywriterskie \u2013 narz\u0119dzia, kt\u00f3re pozwalaj\u0105 zamieni\u0107 zwyk\u0142e opisy w przekonuj\u0105ce narracje. Dzi\u015b skupimy si\u0119 na jednej [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/na-czym-polega-formula-copywriterska-pas\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-14T14:12:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-14T14:13:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/formula_copywriterska_PAS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karolina Roksela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karolina Roksela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Na czym polega formu\u0142a copywriterska PAS? - WeNet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/na-czym-polega-formula-copywriterska-pas\/","og_locale":"pl_PL","og_type":"article","og_title":"Na czym polega formu\u0142a copywriterska PAS?","og_description":"Wyobra\u017a sobie, \u017ce oferujesz produkt, kt\u00f3ry mo\u017ce rozwi\u0105za\u0107 problem Twojego klienta, ale nie masz pewno\u015bci, jak to przekaza\u0107 w spos\u00f3b, kt\u00f3ry go przekona. 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