{"id":11119,"date":"2024-08-21T13:17:23","date_gmt":"2024-08-21T11:17:23","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=11119"},"modified":"2024-08-21T13:17:26","modified_gmt":"2024-08-21T11:17:26","slug":"czym-jest-flywheel-marketing","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/czym-jest-flywheel-marketing\/","title":{"rendered":"Czym jest flywheel marketing?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/flywheel_marketing.jpg\" alt=\"flywheel marketing co to jest\" class=\"wp-image-11121 colorbox-11119 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/flywheel_marketing.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/flywheel_marketing-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/flywheel_marketing-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/flywheel_marketing-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/flywheel_marketing-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/flywheel_marketing-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/flywheel_marketing-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Kiedy my\u015blimy o marketingu, cz\u0119sto przychodzi nam na my\u015bl strategia lejka sprzeda\u017cowego, w kt\u00f3rej konsument przechodzi przez kolejne etapy procesu zakupowego, od zainteresowania po decyzj\u0119 o kupnie. Ale poniewa\u017c lojalni klienci maj\u0105 ogromne znaczenie w biznesie, to model ten coraz cz\u0119\u015bciej wydaje si\u0119 niewystarczaj\u0105cy. W odpowiedzi na te wyzwania pojawia si\u0119 koncepcja flywheel marketing \u2013 to nowatorskie podej\u015bcie zmienia spos\u00f3b my\u015blenia o relacjach z klientami i nap\u0119dza rozw\u00f3j firm. Co to jest i jak wykorzysta\u0107 ten potencja\u0142? Mi\u0119dzy innymi o tym piszemy w poni\u017cszym artykule. Zapraszamy do lektury!<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-flywheel-marketing\/#Koncepcja_flywheel_marketing_%E2%80%93_co_to_jest\" >Koncepcja flywheel marketing \u2013 co to jest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-flywheel-marketing\/#Jak_dziala_flywheel_marketing\" >Jak dzia\u0142a flywheel marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-flywheel-marketing\/#Przyciaganie_Attract_%E2%80%93_magnes_na_konsumentow\" >Przyci\u0105ganie (Attract) \u2013 magnes na konsument\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-flywheel-marketing\/#Ciagle_angazowanie_klienta_Engage_%E2%80%93_budowanie_trwalych_relacji\" >Ci\u0105g\u0142e anga\u017cowanie klienta (Engage) \u2013 budowanie trwa\u0142ych relacji<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-flywheel-marketing\/#Zadowolenie_Delight_%E2%80%93_klucz_do_lojalnosci\" >Zadowolenie (Delight) \u2013 klucz do lojalno\u015bci<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-flywheel-marketing\/#Czym_flywheel_marketing_rozni_sie_od_lejka_zakupowego\" >Czym flywheel marketing r\u00f3\u017cni si\u0119 od lejka zakupowego?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-flywheel-marketing\/#Roznica_pierwsza_przebieg_procesu_sprzedazowego\" >R\u00f3\u017cnica pierwsza: przebieg procesu sprzeda\u017cowego<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-flywheel-marketing\/#Roznica_druga_relacje_z_klientem_po_zakupie\" >R\u00f3\u017cnica druga: relacje z klientem po zakupie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-flywheel-marketing\/#Roznica_trzecia_wieksza_elastycznosc_dzieki_marketingowi_flywheel\" >R\u00f3\u017cnica trzecia: wi\u0119ksza elastyczno\u015b\u0107 dzi\u0119ki marketingowi flywheel<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-flywheel-marketing\/#Model_flywheel_marketing_%E2%80%93_zalety_i_wady\" >Model flywheel marketing \u2013 zalety i wady<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-flywheel-marketing\/#Jakie_sa_zalety_flywheel_marketingu\" >Jakie s\u0105 zalety flywheel marketingu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-flywheel-marketing\/#Czy_strategia_kola_zamachowego_ma_wady\" >Czy strategia ko\u0142a zamachowego ma wady?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-flywheel-marketing\/#Jak_stosowac_flywheel_marketing\" >Jak stosowa\u0107 flywheel marketing?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Koncepcja_flywheel_marketing_%E2%80%93_co_to_jest\"><\/span>Koncepcja flywheel marketing \u2013 co to jest?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Czy wiesz, co stanowi klucz do sukcesu w biznesie? Wed\u0142ug ekspert\u00f3w jest to przede wszystkim budowanie relacji z klientem. <\/p>\n\n\n\n<p>Nic wi\u0119c dziwnego, \u017ce coraz cz\u0119\u015bciej tradycyjne podej\u015bcie do procesu sprzeda\u017cowego i marketingu staje si\u0119 niewystarczaj\u0105ce. Lejek zakupowy b\u0119d\u0105cy przez lata podstaw\u0105 strategii wielu firm ust\u0119puje miejsca nowoczesnym koncepcjom, kt\u00f3re lepiej odpowiadaj\u0105 na wyzwania wsp\u00f3\u0142czesnego rynku.<\/p>\n\n\n\n<p>Jedn\u0105 z nich jest flywheel marketing \u2013 tajemnicza nazwa, kt\u00f3ra mo\u017ce wywo\u0142a\u0107 zaciekawienie, a zarazem zaskoczenie. Czym tak naprawd\u0119 jest ta strategia i dlaczego warto si\u0119 ni\u0105 zainteresowa\u0107? Oto kr\u00f3tka, definicja, kt\u00f3ra rozwieje wszelkie w\u0105tpliwo\u015bci.<\/p>\n\n\n\n<p>Ta innowacyjna strategia, kt\u00f3ra nazywana jest r\u00f3wnie\u017c modelem ko\u0142a zamachowego, ma jeden g\u0142\u00f3wny cel \u2013 <strong>nieustanny rozw\u00f3j firmy poprzez dostarczanie warto\u015bci dla klient\u00f3w i piel\u0119gnowanie trwa\u0142ych relacji z nimi<\/strong>. W odr\u00f3\u017cnieniu od klasycznego lejka sprzeda\u017cowego, gdzie klient jest jedynie \u015brodkiem do osi\u0105gni\u0119cia celu, flywheel marketingu stawia go w centrum ca\u0142ej strategii. Jego zadowolenie i lojalno\u015b\u0107 nap\u0119dza wzrost przedsi\u0119biorstwa niczym ko\u0142o zamachowe, kt\u00f3re raz rozp\u0119dzone, nabiera tempa i generuje coraz wi\u0119ksz\u0105 si\u0142\u0119.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11119 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_dziala_flywheel_marketing\"><\/span>Jak dzia\u0142a flywheel marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Znasz ju\u017c lepiej strategi\u0119 marketingow\u0105 flywheel. To fascynuj\u0105cy spos\u00f3b my\u015blenia o promocji, kt\u00f3ry skupia si\u0119 na ci\u0105g\u0142ym nap\u0119dzaniu wzrostu poprzez trzy kluczowe elementy: przyci\u0105ganie, anga\u017cowanie i zadowalanie klient\u00f3w. Oto jak te trzy aspekty wsp\u00f3\u0142graj\u0105 ze sob\u0105, tworz\u0105c niezwyk\u0142y mechanizm nap\u0119dowy sukcesu firmy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przyciaganie_Attract_%E2%80%93_magnes_na_konsumentow\"><\/span>Przyci\u0105ganie (Attract) \u2013 magnes na konsument\u00f3w<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jakie s\u0105 kluczowe fazy flywheel marketingu? W koncepcji ko\u0142a zamachowego przyci\u0105ganie klient\u00f3w stanowi sztuk\u0119 tworzenia nie tylko atrakcyjnych, ale i warto\u015bciowych tre\u015bci oraz ofert. Chodzi o to, aby potencjalni kupuj\u0105cy zauwa\u017cyli produkt lub us\u0142ug\u0119 i zrozumieli, jak mog\u0105 one rozwi\u0105za\u0107 ich problemy lub zaspokoi\u0107 potrzeby. <\/p>\n\n\n\n<p>Przyci\u0105ganie to tak\u017ce umiej\u0119tno\u015b\u0107 wyr\u00f3\u017cnienia si\u0119 na tle konkurencji oraz budowania wizerunku marki, kt\u00f3ry zwi\u0119kszy zainteresowanie odbiorc\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ciagle_angazowanie_klienta_Engage_%E2%80%93_budowanie_trwalych_relacji\"><\/span>Ci\u0105g\u0142e anga\u017cowanie klienta (Engage) \u2013 budowanie trwa\u0142ych relacji<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kiedy ju\u017c uda si\u0119 przyci\u0105gn\u0105\u0107 uwag\u0119 odbiorc\u00f3w, kluczowe jest anga\u017cowanie ich w interakcje z mark\u0105. <\/p>\n\n\n\n<p>Flywheel marketing stawia na budowanie d\u0142ugoterminowych relacji z klientami poprzez komunikacj\u0119 na r\u00f3\u017cnych p\u0142aszczyznach \u2013 od medi\u00f3w spo\u0142eczno\u015bciowych, przez marketing tre\u015bci, po bezpo\u015bredni kontakt telefoniczny czy spotkania. Wsparcie techniczne, dostarczanie warto\u015bci dodanej oraz dbanie o do\u015bwiadczenie konsumenta to kolejne elementy, kt\u00f3re sprawiaj\u0105, \u017ce anga\u017cowanie nabiera mocy i nap\u0119dza wzrost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zadowolenie_Delight_%E2%80%93_klucz_do_lojalnosci\"><\/span>Zadowolenie (Delight) \u2013 klucz do lojalno\u015bci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ostatni, ale nie mniej istotny etap modelu flywheel to zadowolenie klienta. To ono sprawia, \u017ce kupuj\u0105cy staj\u0105 si\u0119 lojalni, wracaj\u0105 po wi\u0119cej i polecaj\u0105 mark\u0119 innym. <\/p>\n\n\n\n<p>Zadowolenie to efekt staranno\u015bci w realizacji zam\u00f3wie\u0144, jako\u015bci produkt\u00f3w czy us\u0142ug oraz szybko\u015bci i skuteczno\u015bci obs\u0142ugi. D\u0142ugotrwa\u0142e relacje przek\u0142adaj\u0105 si\u0119 na zwi\u0119kszenie warto\u015bci \u017cyciowej (LTV) oraz powi\u0119kszenie bazy sta\u0142ych konsument\u00f3w, co ostatecznie nap\u0119dza wzrost firmy i proces sprzeda\u017cowy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1015\" height=\"1200\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/model-flywheel-marketingu-1015x1200.jpg\" alt=\"\" class=\"wp-image-11120 colorbox-11119 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/model-flywheel-marketingu-1015x1200.jpg 1015w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/model-flywheel-marketingu-254x300.jpg 254w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/model-flywheel-marketingu-135x160.jpg 135w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/model-flywheel-marketingu-768x908.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/model-flywheel-marketingu-696x823.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/model-flywheel-marketingu-1068x1263.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/model-flywheel-marketingu-355x420.jpg 355w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/model-flywheel-marketingu-710x840.jpg 710w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/model-flywheel-marketingu.jpg 1080w\" data-sizes=\"(max-width: 1015px) 100vw, 1015px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1015px; --smush-placeholder-aspect-ratio: 1015\/1200;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_flywheel_marketing_rozni_sie_od_lejka_zakupowego\"><\/span>Czym flywheel marketing r\u00f3\u017cni si\u0119 od lejka zakupowego?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je\u015bli dzia\u0142asz w Internecie, to z pewno\u015bci\u0105 zdajesz sobie spraw\u0119, \u017ce istnieje wiele koncepcji, kt\u00f3re maj\u0105 na celu zwi\u0119kszenie sprzeda\u017cy. Dwie z nich, kt\u00f3re warto por\u00f3wna\u0107 w tym tek\u015bcie, to tradycyjna \u015bcie\u017cka zakupowa klienta oraz model budowania relacji. Cho\u0107 obie teorie maj\u0105 swoje zalety, r\u00f3\u017cni\u0105 si\u0119 one w kilku kluczowych aspektach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Roznica_pierwsza_przebieg_procesu_sprzedazowego\"><\/span><strong>R\u00f3\u017cnica pierwsza: przebieg procesu sprzeda\u017cowego<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u015acie\u017cka zakupowa klienta przedstawia liniowy proces, w kt\u00f3rym konsument przechodzi przez kolejne etapy, od pierwszego kontaktu z produktem a\u017c po jego zakup. W tym przypadku klient jest traktowany jako jednostka, kt\u00f3ra ma przej\u015b\u0107 przez okre\u015blone dzia\u0142ania, a zadaniem marketer\u00f3w jest doprowadzenie go do ko\u0144ca tej drogi.<\/p>\n\n\n\n<p>Z kolei metoda flywheel wprowadza zupe\u0142nie inne podej\u015bcie. W tej strategii <strong>klient staje si\u0119 centrum dzia\u0142a\u0144 marketingowych firmy, a proces zakupu przypomina ko\u0142o zamachowe<\/strong>, kt\u00f3re kr\u0119ci si\u0119 wok\u00f3\u0142 niego. Dzi\u0119ki temu przedsi\u0119biorstwo mo\u017ce lepiej zrozumie\u0107 potrzeby odbiorc\u00f3w i dostosowa\u0107 swoje dzia\u0142ania do ich oczekiwa\u0144. <\/p>\n\n\n\n<p>W efekcie stosowanie flywheel marketingu pozwala na zwi\u0119kszenie efektywno\u015bci stosowanych technik.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Roznica_druga_relacje_z_klientem_po_zakupie\"><\/span>R\u00f3\u017cnica druga: relacje z klientem po zakupie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kolejna r\u00f3\u017cnica mi\u0119dzy tymi dwiema koncepcjami dotyczy sposobu traktowania klient\u00f3w po dokonaniu zakupu. <\/p>\n\n\n\n<p>W przypadku lejka sprzeda\u017cowego pozyskanie klienta to najwa\u017cniejszy cel. Wiele firm nie zajmuje si\u0119 w zwi\u0105zku z tym kupuj\u0105cym po zako\u0144czeniu transakcji, co mo\u017ce prowadzi\u0107 do utraty potencjalnych rekomendacji i powt\u00f3rnych zakup\u00f3w.<\/p>\n\n\n\n<p>Sukces flywheel marketingu opiera si\u0119 za\u015b na budowaniu relacji, co mo\u017ce prowadzi\u0107 do wi\u0119kszej lojalno\u015bci i zwi\u0119kszenia warto\u015bci \u017cyciowej klienta (LTV).<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e78c642-e432-4a69-aeb2-7ae664918362\"><span class=\"hs-cta-node hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\" id=\"hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11119 lazyload\" id=\"hs-cta-img-2e78c642-e432-4a69-aeb2-7ae664918362\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362.png\"  alt=\"Zapisz si\u0119 na newsletter. Dostaniesz e-book w prezencie &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e78c642-e432-4a69-aeb2-7ae664918362', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Roznica_trzecia_wieksza_elastycznosc_dzieki_marketingowi_flywheel\"><\/span>R\u00f3\u017cnica trzecia: wi\u0119ksza elastyczno\u015b\u0107 dzi\u0119ki marketingowi flywheel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Warto r\u00f3wnie\u017c zwr\u00f3ci\u0107 uwag\u0119 na to, \u017ce strategia marketingowa flywheel mo\u017ce by\u0107 bardziej elastyczna ni\u017c tradycyjny lejek zakupowy. <\/p>\n\n\n\n<p>To pozwala firmom szybciej reagowa\u0107 na zmieniaj\u0105ce si\u0119 potrzeby rynku i dostosowywa\u0107 swoje dzia\u0142ania w odpowiedni spos\u00f3b. Naszym zdaniem, cho\u0107by dlatego wprowadzenie flywheel marketingu mo\u017ce stanowi\u0107 uzupe\u0142nienie lub alternatyw\u0119 dla marketingu lejka sprzeda\u017cy, zwi\u0119kszaj\u0105c skuteczno\u015b\u0107 ca\u0142ej strategii biznesowej.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Model_flywheel_marketing_%E2%80%93_zalety_i_wady\"><\/span>Model flywheel marketing \u2013 zalety i wady<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zastanawiasz si\u0119 nad wdro\u017ceniem strategii marketingowej flywheel? Nic dziwnego \u2013 t\u0119 koncepcj\u0119 wdra\u017ca coraz wi\u0119cej nowoczesnych firm. Ale zanim podejmiesz ostateczn\u0105 decyzj\u0119, sprawd\u017a, jakie naszym zdaniem zalety i wady ma ten spos\u00f3b ci\u0105g\u0142ego anga\u017cowania klienta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_sa_zalety_flywheel_marketingu\"><\/span>Jakie s\u0105 zalety flywheel marketingu?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Skupienie na warto\u015bci dla odbiorc\u00f3w: ka\u017cdy etap modelu flywheel koncentruje si\u0119 na dostarczaniu warto\u015bci, dzi\u0119ki czemu mo\u017cesz lepiej zrozumie\u0107 potrzeby klient\u00f3w i spe\u0142nia\u0107 ich oczekiwania.<\/li>\n\n\n\n<li>Lojalni ambasadorzy marki: anga\u017cuj\u0105c klient\u00f3w w proces sprzeda\u017cy i dbaj\u0105c o ich zadowolenie, firmy zyskuj\u0105 lojalnych ambasador\u00f3w swojej marki, co przek\u0142ada si\u0119 na d\u0142ugotrwa\u0142y wzrost i utrzymanie konkurencyjno\u015bci na rynku.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czy_strategia_kola_zamachowego_ma_wady\"><\/span>Czy strategia ko\u0142a zamachowego ma wady?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Czasoch\u0142onno\u015b\u0107 i kosztowno\u015b\u0107 implementacji: wdro\u017cenie modelu flywheel mo\u017ce by\u0107 czasoch\u0142onne i wymaga\u0107 znacz\u0105cych inwestycji w technologi\u0119 oraz zasoby ludzkie, co mo\u017ce stanowi\u0107 wyzwanie dla mniejszych firm.<\/li>\n\n\n\n<li>Mniejsza koncentracja na pozyskiwaniu nowych klient\u00f3w: skupienie na budowaniu relacji z kupuj\u0105cymi mo\u017ce sprawi\u0107, \u017ce firmy b\u0119d\u0105 mniej skoncentrowane na pozyskiwaniu nowych klient\u00f3w. To za\u015b mo\u017ce wp\u0142yn\u0105\u0107 na kr\u00f3tkoterminowe wyniki sprzeda\u017cy i wymaga\u0107 odpowiedniego balansowania priorytet\u00f3w.<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-46adab6d-48fe-4dd1-9553-8336db300f6f\"><span class=\"hs-cta-node hs-cta-46adab6d-48fe-4dd1-9553-8336db300f6f\" id=\"hs-cta-46adab6d-48fe-4dd1-9553-8336db300f6f\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/46adab6d-48fe-4dd1-9553-8336db300f6f\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11119 lazyload\" id=\"hs-cta-img-46adab6d-48fe-4dd1-9553-8336db300f6f\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/46adab6d-48fe-4dd1-9553-8336db300f6f.png\"  alt=\"Poka\u017c swoj\u0105 firm\u0119 z dobrej strony jak Robert Korzeniowski &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '46adab6d-48fe-4dd1-9553-8336db300f6f', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_stosowac_flywheel_marketing\"><\/span>Jak stosowa\u0107 flywheel marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aby skutecznie stosowa\u0107 flywheel marketing i uzyska\u0107 efekt ko\u0142a zamachowego, nale\u017cy wprowadzi\u0107 kilka zmian w podej\u015bciu do klienta oraz organizacji pracy.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Przeprowad\u017a analiz\u0119 obecnych proces\u00f3w sprzeda\u017cowych i obs\u0142ugowych oraz dzia\u0142a\u0144 marketingowych firmy.<\/li>\n\n\n\n<li>Wprowad\u017a niezb\u0119dne usprawnienia, kt\u00f3re pozytywnie wp\u0142yn\u0105 na do\u015bwiadczenia klient\u00f3w np.<a href=\"https:\/\/wenet.pl\/blog\/co-to-jest-lead-nurturing\/\"> lead nurturing.<\/a><\/li>\n\n\n\n<li>Zainwestuj w narz\u0119dzia i technologie, kt\u00f3re u\u0142atwi\u0105 komunikacj\u0119 z klientami oraz monitorowanie ich potrzeb i oczekiwa\u0144 (np. prowadz\u0105c marketing w mediach spo\u0142eczno\u015bciowych, tworz\u0105c warto\u015bciowy content SEO, stosuj\u0105c <a href=\"https:\/\/wenet.pl\/blog\/model-freemium-na-czym-polega\/\">model Freemium<\/a> itd.).<\/li>\n\n\n\n<li>Zadbaj o lepsz\u0105 wsp\u00f3\u0142prac\u0119 mi\u0119dzy dzia\u0142ami marketingu, sprzeda\u017cy i obs\u0142ugi klienta, aby wsp\u00f3lnie d\u0105\u017cy\u0107 do budowania d\u0142ugoterminowych relacji z klientami i wzrostu firmy.<\/li>\n<\/ol>\n\n\n\n<p>W kontek\u015bcie teorii ko\u0142a zamachowego warto wspomnie\u0107 o si\u0142ach i tarciach, kt\u00f3re mog\u0105 wp\u0142ywa\u0107 na jego dzia\u0142anie.<\/p>\n\n\n\n<p>Si\u0142y to elementy, kt\u00f3re mog\u0105 zwi\u0119kszy\u0107 skuteczno\u015b\u0107 modelu flywheel i przyspieszy\u0107 tempo wzrostu firmy. B\u0119d\u0105 to takie obszary jak: ci\u0105g\u0142e anga\u017cowanie klienta, efektywne strategie sprzeda\u017cy i marketingu, silna kultura organizacyjna oraz innowacyjno\u015b\u0107.<\/p>\n\n\n\n<p><strong>Tarcia, w kontek\u015bcie proces\u00f3w strategii flywheel, odnosz\u0105 si\u0119 do wszelkich czynnik\u00f3w, kt\u00f3re mog\u0105 spowolni\u0107 dzia\u0142anie ko\u0142a zamachowego<\/strong>, a tym samym ograniczy\u0107 rozw\u00f3j firmy. Przyk\u0142adami takich tar\u0107 mog\u0105 by\u0107: niejasne komunikowanie warto\u015bci produktu, brak sp\u00f3jno\u015bci wizerunkowej marki, nieefektywne dzia\u0142ania wewn\u0119trzne czy s\u0142aba obs\u0142uga klienta. Aby zminimalizowa\u0107 negatywny wp\u0142yw tarcia na metod\u0119 flywheel, przedsi\u0119biorstwa powinny analizowa\u0107 swoje dzia\u0142ania, identyfikowa\u0107 obszary do poprawy i wdra\u017ca\u0107 odpowiednie rozwi\u0105zania.<\/p>\n\n\n\n<p>A je\u015bli potrzebujesz pomocy w prowadzeniu dzia\u0142a\u0144 online, to skorzystaj ze wsparcia specjalist\u00f3w. Dorady internetowi przygotuj\u0105 dla Ciebie strategi\u0119, dzi\u0119ki kt\u00f3rej pozyskasz nowych klient\u00f3w i zwi\u0119kszysz widoczno\u015b\u0107 biznesu w sieci. Sprawd\u017a, co mo\u017cesz zyska\u0107 na WeNet.pl.  <\/p><div class=\"kctwm69f2b733b7814\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11119 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.kctwm69f2b733b7814 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.kctwm69f2b733b7814 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.kctwm69f2b733b7814 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.kctwm69f2b733b7814 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.kctwm69f2b733b7814 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"seyin69f2b733b7767\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11119 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.seyin69f2b733b7767 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.seyin69f2b733b7767 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.seyin69f2b733b7767 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.seyin69f2b733b7767 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.seyin69f2b733b7767 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"oqaqh69f2b733b76e7\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11119 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.oqaqh69f2b733b76e7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.oqaqh69f2b733b76e7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.oqaqh69f2b733b76e7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.oqaqh69f2b733b76e7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.oqaqh69f2b733b76e7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"eujqq69f2b733b7672\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11119 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.eujqq69f2b733b7672 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.eujqq69f2b733b7672 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.eujqq69f2b733b7672 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.eujqq69f2b733b7672 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.eujqq69f2b733b7672 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"gggwf69f2b733b75f7\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11119 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gggwf69f2b733b75f7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gggwf69f2b733b75f7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gggwf69f2b733b75f7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gggwf69f2b733b75f7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gggwf69f2b733b75f7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lyajx69f2b733b7575\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11119 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lyajx69f2b733b7575 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lyajx69f2b733b7575 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lyajx69f2b733b7575 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lyajx69f2b733b7575 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lyajx69f2b733b7575 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ukizy69f2b733b74f1\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11119 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kiedy my\u015blimy o marketingu, cz\u0119sto przychodzi nam na my\u015bl strategia lejka sprzeda\u017cowego, w kt\u00f3rej konsument przechodzi przez kolejne etapy procesu zakupowego, od zainteresowania po decyzj\u0119 o kupnie. Ale poniewa\u017c lojalni klienci maj\u0105 ogromne znaczenie w biznesie, to model ten coraz cz\u0119\u015bciej wydaje si\u0119 niewystarczaj\u0105cy. W odpowiedzi na te wyzwania pojawia si\u0119 koncepcja flywheel marketing \u2013 [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":11121,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[],"class_list":["post-11119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Czym jest flywheel marketing? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-flywheel-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Czym jest flywheel marketing?\" \/>\n<meta property=\"og:description\" content=\"Kiedy my\u015blimy o marketingu, cz\u0119sto przychodzi nam na my\u015bl strategia lejka sprzeda\u017cowego, w kt\u00f3rej konsument przechodzi przez kolejne etapy procesu zakupowego, od zainteresowania po decyzj\u0119 o kupnie. 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