{"id":11123,"date":"2024-08-22T11:03:15","date_gmt":"2024-08-22T09:03:15","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=11123"},"modified":"2026-04-28T11:22:31","modified_gmt":"2026-04-28T09:22:31","slug":"model-aida-co-to-jest","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/","title":{"rendered":"Model AIDA &#8211; co to jest?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/model-AIDA.png\" alt=\"Model AIDA w sprzeda\u017cy\" class=\"wp-image-11124 colorbox-11123 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/model-AIDA.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/model-AIDA-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/model-AIDA-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/model-AIDA-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/model-AIDA-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/model-AIDA-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/model-AIDA-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Dla przedsi\u0119biorc\u00f3w zrozumienie i efektywne zastosowanie modelu AIDA mo\u017ce by\u0107 kluczem do sukcesu w kampaniach reklamowych, zwi\u0119kszaj\u0105c ich skuteczno\u015b\u0107 oraz przek\u0142adaj\u0105c si\u0119 na wy\u017csze wyniki sprzeda\u017cy. W tym artykule om\u00f3wimy, czym dok\u0142adnie jest model AIDA, jak dzia\u0142a oraz jak mo\u017cna go wykorzysta\u0107 w praktyce, aby przyci\u0105gn\u0105\u0107 nowych klient\u00f3w i zbudowa\u0107 lojalno\u015b\u0107 obecnych.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/#Zrozumienie_modelu_AIDA\" >Zrozumienie modelu AIDA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/#Etapy_modelu_AIDA\" >Etapy modelu AIDA<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/#Uwaga_Attention\" >Uwaga (Attention)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/#Zainteresowanie_Interest\" >Zainteresowanie (Interest)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/#Pragnienie_Desire\" >Pragnienie (Desire)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/#Akcja_Action\" >Akcja (Action)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/#Zastosowanie_modelu_AIDA_w_praktyce\" >Zastosowanie modelu AIDA w praktyce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/#AIDA_w_marketingu_tresci\" >AIDA w marketingu tre\u015bci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/#Warianty_modelu_AIDA\" >Warianty modelu AIDA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/#AIDA_i_model_UZDA_%E2%80%93_roznice\" >AIDA i model UZDA \u2013 r\u00f3\u017cnice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/#Jak_uzywac_modelu_AIDA_%E2%80%93_podsumowanie\" >Jak u\u017cywa\u0107 modelu AIDA \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zrozumienie_modelu_AIDA\"><\/span>Zrozumienie modelu AIDA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Model AIDA, jako teoria marketingowa, od lat stanowi niezawodne narz\u0119dzie dla przedsi\u0119biorc\u00f3w pragn\u0105cych zrozumie\u0107 psychologi\u0119 konsumenta i odpowiednio dostosowa\u0107 swoje dzia\u0142ania marketingowe.<\/p>\n\n\n\n<p>Dzi\u0119ki temu modelowi, mo\u017cesz skutecznie wp\u0142yn\u0105\u0107 na proces decyzyjny klienta, prowadz\u0105c go przez kolejne etapy, a\u017c do momentu zakupu. <strong>Model AIDA sprawdza si\u0119 zar\u00f3wno w przypadku produkt\u00f3w fizycznych, jak i us\u0142ug<\/strong> czy do\u015bwiadcze\u0144. Jego uniwersalno\u015b\u0107 oraz \u0142atwo\u015b\u0107 zastosowania sprawiaj\u0105, \u017ce jest on nadal aktualny i popularny w\u015br\u00f3d specjalist\u00f3w ds. marketingu na ca\u0142ym \u015bwiecie.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11123 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Etapy_modelu_AIDA\"><\/span>Etapy modelu AIDA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ka\u017cdy z etap\u00f3w modelu AIDA ma kluczowe znaczenie dla osi\u0105gni\u0119cia sukcesu w komunikacji marketingowej. Warto zatem po\u015bwi\u0119ci\u0107 czas na opracowanie odpowiedniej strategii dla ka\u017cdego z nich, aby skutecznie prowadzi\u0107 klienta przez ca\u0142y proces. Pami\u0119taj r\u00f3wnie\u017c, \u017ce <strong>etapy te s\u0105 ze sob\u0105 powi\u0105zane i wp\u0142ywaj\u0105 na siebie nawzajem<\/strong> \u2013 odpowiednio zbudowane zainteresowanie mo\u017ce przyczyni\u0107 si\u0119 do wzrostu pragnienia, a atrakcyjne warunki zakupu mog\u0105 dodatkowo podkre\u015bli\u0107 warto\u015b\u0107 oferowanego produktu czy us\u0142ugi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uwaga_Attention\"><\/span>Uwaga (Attention)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W dzisiejszym \u015bwiecie, gdzie klienci s\u0105 bombardowani r\u00f3\u017cnorodnymi reklamami, coraz trudniej jest przyci\u0105gn\u0105\u0107 ich uwag\u0119. Dlatego warto poszukiwa\u0107 nowatorskich rozwi\u0105za\u0144 i \u015bledzi\u0107 trendy, aby wyr\u00f3\u017cni\u0107 si\u0119 na tle konkurencji. Wykorzystanie nowoczesnych technologii, takich jak wirtualna rzeczywisto\u015b\u0107 czy animacje 3D, mo\u017ce r\u00f3wnie\u017c zwi\u0119kszy\u0107 szanse na zainteresowanie odbiorc\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zainteresowanie_Interest\"><\/span>Zainteresowanie (Interest)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Buduj\u0105c zainteresowanie klienta, warto pami\u0119ta\u0107 o odpowiednim doborze argument\u00f3w oraz korzy\u015bci p\u0142yn\u0105cych z zakupu. Warto r\u00f3wnie\u017c dostosowa\u0107 komunikat do preferencji i potrzeb grupy docelowej, aby jeszcze bardziej zwi\u0119kszy\u0107 jego skuteczno\u015b\u0107. W tym etapie kluczowe jest r\u00f3wnie\u017c zachowanie sp\u00f3jno\u015bci wizerunkowej marki oraz utrzymanie zaanga\u017cowania klienta na wysokim poziomie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pragnienie_Desire\"><\/span>Pragnienie (Desire)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wywo\u0142anie pragnienia u klienta to nie tylko kwestia emocjonalnego przekazu, ale tak\u017ce umiej\u0119tno\u015bci pokazania realnych korzy\u015bci p\u0142yn\u0105cych z zakupu. Warto tutaj wykorzysta\u0107 storytelling oraz przedstawienie sytuacji, w kt\u00f3rych produkt czy us\u0142uga sprawdzi si\u0119 najlepiej. Pokazanie jak oferta wp\u0142ynie na popraw\u0119 jako\u015bci \u017cycia klienta mo\u017ce dodatkowo zwi\u0119kszy\u0107 jego pragnienie posiadania danego produktu czy skorzystania z us\u0142ugi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Akcja_Action\"><\/span>Akcja (Action)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ostatni etap modelu AIDA, czyli sk\u0142onienie klienta do podj\u0119cia akcji, to moment, w kt\u00f3rym warto zadba\u0107 o jak najwi\u0119ksze u\u0142atwienie procesu zakupu. W przypadku sprzeda\u017cy online, warto zainwestowa\u0107 w responsywn\u0105 i intuicyjn\u0105 stron\u0119 internetow\u0105 oraz proste systemy p\u0142atno\u015bci. W przypadku sprzeda\u017cy stacjonarnej, dbanie o komfort klienta, profesjonaln\u0105 obs\u0142ug\u0119 oraz atrakcyjne warunki zakupu mo\u017ce przyczyni\u0107 si\u0119 do zwi\u0119kszenia szans na finalizacj\u0119 transakcji.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"900\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/2024720427-min-1200x900.jpg\" alt=\"\" class=\"wp-image-11125 colorbox-11123 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/2024720427-min-1200x900.jpg 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/2024720427-min-400x300.jpg 400w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/2024720427-min-200x150.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/2024720427-min-768x576.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/2024720427-min-80x60.jpg 80w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/2024720427-min-265x198.jpg 265w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/2024720427-min-696x522.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/2024720427-min-1068x801.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/2024720427-min-560x420.jpg 560w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/2024720427-min-1120x840.jpg 1120w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/2024720427-min.jpg 1440w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/900;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zastosowanie_modelu_AIDA_w_praktyce\"><\/span>Zastosowanie modelu AIDA w praktyce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Model AIDA mo\u017ce by\u0107 z powodzeniem wykorzystywany nie tylko w klasycznych formach reklamy, ale tak\u017ce w dzia\u0142aniach content marketingowych, social media czy e-mail marketingu.<\/p>\n\n\n\n<p>Kluczowe jest jednak odpowiednie dostosowanie przekazu do specyfiki danego medium oraz grupy docelowej. Niezale\u017cnie od formy komunikacji marketingowej, warto r\u00f3wnie\u017c pami\u0119ta\u0107 o konieczno\u015bci ci\u0105g\u0142ego monitorowania efektywno\u015bci dzia\u0142a\u0144 oraz wprowadzania ewentualnych korekt, aby osi\u0105gn\u0105\u0107 jak najlepsze rezultaty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AIDA_w_marketingu_tresci\"><\/span>AIDA w marketingu tre\u015bci<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W marketingu tre\u015bci model AIDA jest wykorzystywany do tworzenia materia\u0142\u00f3w, kt\u00f3re skutecznie prowadz\u0105 odbiorc\u0119 przez proces zakupowy.<\/p>\n\n\n\n<p>Tre\u015b\u0107 zaczyna si\u0119 od chwytliwego nag\u0142\u00f3wka lub intryguj\u0105cego wst\u0119pu, kt\u00f3ry przyci\u0105ga uwag\u0119 (Attention). Nast\u0119pnie rozwija temat, dostarczaj\u0105c warto\u015bciowe i interesuj\u0105ce informacje, kt\u00f3re pog\u0142\u0119biaj\u0105 zainteresowanie (Interest). Kolejnym krokiem jest budowanie pragnienia (Desire) poprzez prezentacj\u0119 korzy\u015bci lub rozwi\u0105za\u0144, kt\u00f3re dany produkt czy us\u0142uga oferuje. Na ko\u0144cu, tre\u015b\u0107 zawiera jasne wezwanie do dzia\u0142ania (Action), takie jak zaproszenie do zakupu, zapisu na newsletter czy kontaktu, co ma na celu sk\u0142onienie odbiorcy do podj\u0119cia konkretnego dzia\u0142ania.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Warianty_modelu_AIDA\"><\/span>Warianty modelu AIDA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Model AIDA ma kilka wariant\u00f3w, kt\u00f3re rozwijaj\u0105 lub modyfikuj\u0105 jego klasyczne etapy, dostosowuj\u0105c je do r\u00f3\u017cnych potrzeb marketingowych i zmieniaj\u0105cego si\u0119 zachowania konsument\u00f3w. Oto najwa\u017cniejsze z nich:<\/p>\n\n\n\n<p>1. <strong>AIDAS (Attention, Interest, Desire, Action, Satisfaction):<\/strong> Ten wariant dodaje etap \u201eSatisfaction\u201d (Satysfakcja) po dzia\u0142aniu, co podkre\u015bla znaczenie zadowolenia klienta po dokonaniu zakupu. Jest to wa\u017cne w budowaniu lojalno\u015bci i d\u0142ugotrwa\u0142ych relacji z klientem.<\/p>\n\n\n\n<p>2. <strong>AIDCAS (Attention, Interest, Desire, Conviction, Action, Satisfaction):<\/strong> Model ten dodaje etap \u201eConviction\u201d (Przekonanie), kt\u00f3ry k\u0142adzie nacisk na przekonanie klienta do podj\u0119cia dzia\u0142ania, zanim jeszcze nast\u0105pi samo dzia\u0142anie. Obejmuje to budowanie zaufania i pewno\u015bci co do s\u0142uszno\u015bci wyboru.<\/p>\n\n\n\n<p>3. <strong>AISDALSLove (Attention, Interest, Search, Desire, Action, Like\/dislike, Share, Love\/hate):<\/strong> Ten nowoczesny wariant uwzgl\u0119dnia specyfik\u0119 dzia\u0142a\u0144 w mediach spo\u0142eczno\u015bciowych i online. Dodaje etapy \u201eSearch\u201d (Wyszukiwanie), \u201eLike\/dislike\u201d (Lubi\u0119\/nie lubi\u0119), \u201eShare\u201d (Udost\u0119pnianie) oraz \u201eLove\/hate\u201d (Mi\u0142o\u015b\u0107\/nienawi\u015b\u0107), odzwierciedlaj\u0105c zachowania u\u017cytkownik\u00f3w, kt\u00f3rzy nie tylko podejmuj\u0105 dzia\u0142ania, ale tak\u017ce dziel\u0105 si\u0119 swoimi do\u015bwiadczeniami i opiniami z innymi.<\/p>\n\n\n\n<p>4. <strong>AIDALA (Attention, Interest, Desire, Action, Loyalty, Advocacy):<\/strong> Rozwija klasyczny model o etapy \u201eLoyalty\u201d (Lojalno\u015b\u0107) i \u201eAdvocacy\u201d (Rzecznictwo). Po dokonaniu zakupu, celem jest przekszta\u0142cenie klienta w lojalnego odbiorc\u0119 i ambasadora marki, kt\u00f3ry poleca produkt innym.<\/p>\n\n\n\n<p>5. <strong>CAB (Cognitive, Affective, Behavioral):<\/strong> Cho\u0107 r\u00f3\u017cni si\u0119 nazwami etap\u00f3w, ten wariant w zasadzie pokrywa si\u0119 z AIDA. \u201eCognitive\u201d (Poznanie) odpowiada \u201eAttention\u201d i \u201eInterest\u201d, \u201eAffective\u201d (Emocje) odpowiada \u201eDesire\u201d, a \u201eBehavioral\u201d (Zachowanie) to \u201eAction\u201d. Jest to bardziej psychologiczne uj\u0119cie tego, jak konsument przechodzi od poznania produktu do dzia\u0142ania.<\/p>\n\n\n\n<p>Te warianty modelu AIDA pokazuj\u0105, jak uniwersalna i adaptacyjna jest ta koncepcja, umo\u017cliwiaj\u0105c dostosowanie jej do r\u00f3\u017cnych kontekst\u00f3w marketingowych i kana\u0142\u00f3w komunikacji.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11123 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AIDA_i_model_UZDA_%E2%80%93_roznice\"><\/span>AIDA i model UZDA \u2013 r\u00f3\u017cnice<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Modele AIDA i UZDA r\u00f3\u017cni\u0105 si\u0119 podej\u015bciem do struktury komunikacji marketingowej oraz akcentem na r\u00f3\u017cne etapy procesu sprzeda\u017cy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AIDA<\/strong> (Attention, Interest, Desire, Action) skupia si\u0119 na emocjonalnym oddzia\u0142ywaniu na odbiorc\u0119, zaczynaj\u0105c od przyci\u0105gni\u0119cia uwagi, wzbudzenia zainteresowania, poprzez wywo\u0142anie pragnienia, a\u017c po sk\u0142onienie do dzia\u0142ania.<\/li>\n\n\n\n<li><strong>UZDA<\/strong> (Uwaga, Zainteresowanie, Decyzja, Akcja) k\u0142adzie wi\u0119kszy nacisk na informacyjne wsparcie odbiorcy, prowadz\u0105c go od zainteresowania, przez pomoc w podj\u0119ciu decyzji zakupowej, a\u017c do finalizacji dzia\u0142ania. G\u0142\u00f3wna r\u00f3\u017cnica le\u017cy wi\u0119c w nacisku na emocje (AIDA) versus racjonalne wsparcie decyzji (UZDA).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_uzywac_modelu_AIDA_%E2%80%93_podsumowanie\"><\/span>Jak u\u017cywa\u0107 modelu AIDA \u2013 podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AIDA to sprawdzona metoda, kt\u00f3ra pozwala na skuteczne dotarcie do klient\u00f3w i zwi\u0119kszenie sprzeda\u017cy. Warto zatem pozna\u0107 jego zasady i zastosowa\u0107 je w swojej strategii marketingowej, aby osi\u0105gn\u0105\u0107 sukces na rynku. Dzi\u0119ki odpowiedniemu podej\u015bciu do ka\u017cdego z etap\u00f3w oraz elastycznemu dostosowywaniu si\u0119 do potrzeb klient\u00f3w, model AIDA mo\u017ce przyczyni\u0107 si\u0119 do rozwoju przedsi\u0119biorstwa i budowania d\u0142ugotrwa\u0142ych relacji z klientami.<\/p><div class=\"dkzst69f2a8c70e5f8\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11123 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dkzst69f2a8c70e5f8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dkzst69f2a8c70e5f8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dkzst69f2a8c70e5f8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dkzst69f2a8c70e5f8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dkzst69f2a8c70e5f8 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zyzkn69f2a8c70e581\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11123 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zyzkn69f2a8c70e581 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zyzkn69f2a8c70e581 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zyzkn69f2a8c70e581 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zyzkn69f2a8c70e581 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zyzkn69f2a8c70e581 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"oopyw69f2a8c70e4f7\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11123 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.oopyw69f2a8c70e4f7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.oopyw69f2a8c70e4f7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.oopyw69f2a8c70e4f7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.oopyw69f2a8c70e4f7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.oopyw69f2a8c70e4f7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ajche69f2a8c70e47a\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11123 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ajche69f2a8c70e47a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ajche69f2a8c70e47a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ajche69f2a8c70e47a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ajche69f2a8c70e47a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ajche69f2a8c70e47a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lshfg69f2a8c70e3d6\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11123 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lshfg69f2a8c70e3d6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lshfg69f2a8c70e3d6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lshfg69f2a8c70e3d6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lshfg69f2a8c70e3d6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lshfg69f2a8c70e3d6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"duath69f2a8c70e314\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11123 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.duath69f2a8c70e314 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.duath69f2a8c70e314 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.duath69f2a8c70e314 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.duath69f2a8c70e314 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.duath69f2a8c70e314 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uabwj69f2a8c70e298\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11123 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.uabwj69f2a8c70e298 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.uabwj69f2a8c70e298 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.uabwj69f2a8c70e298 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.uabwj69f2a8c70e298 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.uabwj69f2a8c70e298 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"paike69f2a8c70e21c\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-11123 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.paike69f2a8c70e21c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.paike69f2a8c70e21c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.paike69f2a8c70e21c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.paike69f2a8c70e21c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.paike69f2a8c70e21c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wlvxb69f2a8c70e193\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11123 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wlvxb69f2a8c70e193 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wlvxb69f2a8c70e193 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wlvxb69f2a8c70e193 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wlvxb69f2a8c70e193 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wlvxb69f2a8c70e193 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ovebg69f2a8c70e107\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11123 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ovebg69f2a8c70e107 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ovebg69f2a8c70e107 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ovebg69f2a8c70e107 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ovebg69f2a8c70e107 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ovebg69f2a8c70e107 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"kzfjr69f2a8c70e074\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11123 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.kzfjr69f2a8c70e074 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.kzfjr69f2a8c70e074 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.kzfjr69f2a8c70e074 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.kzfjr69f2a8c70e074 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.kzfjr69f2a8c70e074 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;11123&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Model AIDA - co to jest?&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dla przedsi\u0119biorc\u00f3w zrozumienie i efektywne zastosowanie modelu AIDA mo\u017ce by\u0107 kluczem do sukcesu w kampaniach reklamowych, zwi\u0119kszaj\u0105c ich skuteczno\u015b\u0107 oraz przek\u0142adaj\u0105c si\u0119 na wy\u017csze wyniki sprzeda\u017cy. W tym artykule om\u00f3wimy, czym dok\u0142adnie jest model AIDA, jak dzia\u0142a oraz jak mo\u017cna go wykorzysta\u0107 w praktyce, aby przyci\u0105gn\u0105\u0107 nowych klient\u00f3w i zbudowa\u0107 lojalno\u015b\u0107 obecnych. Zrozumienie modelu AIDA [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":11124,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[],"class_list":["post-11123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Model AIDA - co to jest? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Model AIDA - co to jest?\" \/>\n<meta property=\"og:description\" content=\"Dla przedsi\u0119biorc\u00f3w zrozumienie i efektywne zastosowanie modelu AIDA mo\u017ce by\u0107 kluczem do sukcesu w kampaniach reklamowych, zwi\u0119kszaj\u0105c ich skuteczno\u015b\u0107 oraz przek\u0142adaj\u0105c si\u0119 na wy\u017csze wyniki sprzeda\u017cy. W tym artykule om\u00f3wimy, czym dok\u0142adnie jest model AIDA, jak dzia\u0142a oraz jak mo\u017cna go wykorzysta\u0107 w praktyce, aby przyci\u0105gn\u0105\u0107 nowych klient\u00f3w i zbudowa\u0107 lojalno\u015b\u0107 obecnych. Zrozumienie modelu AIDA [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-22T09:03:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-28T09:22:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/model-AIDA.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"WeNet Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"WeNet Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Model AIDA - co to jest? - WeNet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/","og_locale":"pl_PL","og_type":"article","og_title":"Model AIDA - co to jest?","og_description":"Dla przedsi\u0119biorc\u00f3w zrozumienie i efektywne zastosowanie modelu AIDA mo\u017ce by\u0107 kluczem do sukcesu w kampaniach reklamowych, zwi\u0119kszaj\u0105c ich skuteczno\u015b\u0107 oraz przek\u0142adaj\u0105c si\u0119 na wy\u017csze wyniki sprzeda\u017cy. W tym artykule om\u00f3wimy, czym dok\u0142adnie jest model AIDA, jak dzia\u0142a oraz jak mo\u017cna go wykorzysta\u0107 w praktyce, aby przyci\u0105gn\u0105\u0107 nowych klient\u00f3w i zbudowa\u0107 lojalno\u015b\u0107 obecnych. Zrozumienie modelu AIDA [&hellip;]","og_url":"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/","og_site_name":"WeNet","article_publisher":"https:\/\/www.facebook.com\/WeNet.Group\/","article_published_time":"2024-08-22T09:03:15+00:00","article_modified_time":"2026-04-28T09:22:31+00:00","og_image":[{"width":1080,"height":720,"url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/model-AIDA.png","type":"image\/png"}],"author":"WeNet Group","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"WeNet Group","Szacowany czas czytania":"1 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/#article","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/"},"author":{"name":"WeNet Group","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/b78075deda3b15d0d42622002ce04888"},"headline":"Model AIDA &#8211; co to jest?","datePublished":"2024-08-22T09:03:15+00:00","dateModified":"2026-04-28T09:22:31+00:00","mainEntityOfPage":{"@id":"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/"},"wordCount":1203,"commentCount":0,"publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"image":{"@id":"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/model-AIDA.png","articleSection":["Strategia marketingowa"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/","url":"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/","name":"Model AIDA - co to jest?","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/#primaryimage"},"image":{"@id":"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/model-AIDA.png","datePublished":"2024-08-22T09:03:15+00:00","dateModified":"2026-04-28T09:22:31+00:00","breadcrumb":{"@id":"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/#primaryimage","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/model-AIDA.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/model-AIDA.png","width":1080,"height":720,"caption":"model AIDA co to jest"},{"@type":"BreadcrumbList","@id":"https:\/\/wenet.pl\/blog\/model-aida-co-to-jest\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/wenet.pl\/blog\/"},{"@type":"ListItem","position":2,"name":"Model AIDA &#8211; co to jest?"}]},{"@type":"WebSite","@id":"https:\/\/wenet.pl\/blog\/#website","url":"https:\/\/wenet.pl\/blog\/","name":"WeNet","description":"","publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wenet.pl\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/wenet.pl\/blog\/#organization","name":"WeNet","url":"https:\/\/wenet.pl\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","width":234,"height":56,"caption":"WeNet"},"image":{"@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WeNet.Group\/"]},{"@type":"Person","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/b78075deda3b15d0d42622002ce04888","name":"WeNet Group","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","caption":"WeNet Group"},"description":"Tw\u00f3j Doradca Internetowy","sameAs":["https:\/\/wenet.pl\/"],"url":"https:\/\/wenet.pl\/blog\/author\/wenet-group\/"}]}},"jetpack_featured_media_url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/08\/model-AIDA.png","jetpack_shortlink":"https:\/\/wp.me\/p5muuP-2Tp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/11123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/users\/101035"}],"replies":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/comments?post=11123"}],"version-history":[{"count":3,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/11123\/revisions"}],"predecessor-version":[{"id":13972,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/11123\/revisions\/13972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media\/11124"}],"wp:attachment":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media?parent=11123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/categories?post=11123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/tags?post=11123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}