{"id":11263,"date":"2024-09-30T10:38:52","date_gmt":"2024-09-30T08:38:52","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=11263"},"modified":"2026-04-28T11:53:29","modified_gmt":"2026-04-28T09:53:29","slug":"programy-lojalnosciowe-i-platformy-biznesowe-dla-firm-jak-dzialaja","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/programy-lojalnosciowe-i-platformy-biznesowe-dla-firm-jak-dzialaja\/","title":{"rendered":"Programy lojalno\u015bciowe i platformy biznesowe dla firm \u2013 jak dzia\u0142aj\u0105?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/10\/WeNet-Club.png\" alt=\"Platforma biznesowa WeNet Club\" class=\"wp-image-11264 colorbox-11263 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/10\/WeNet-Club.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/10\/WeNet-Club-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/10\/WeNet-Club-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/10\/WeNet-Club-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/10\/WeNet-Club-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/10\/WeNet-Club-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/10\/WeNet-Club-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Nie trudno zauwa\u017cy\u0107, \u017ce tego typu rozwi\u0105zania odgrywaj\u0105 coraz wa\u017cniejsz\u0105 rol\u0119. Staj\u0105 si\u0119 dodatkowym wsparciem, a tak\u017ce sposobem na budowanie d\u0142ugofalowych relacji biznesowych. Jak dzia\u0142aj\u0105 programy lojalno\u015bciowe oraz platformy biznesowe dla firm i jakie korzy\u015bci przynosz\u0105 przedsi\u0119biorcom? Przyjrzyjmy si\u0119 temu bli\u017cej w tym artykule.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/programy-lojalnosciowe-i-platformy-biznesowe-dla-firm-jak-dzialaja\/#Na_czym_polegaja_programy_lojalnosciowe_dla_firm\" >Na czym polegaj\u0105 programy lojalno\u015bciowe dla firm?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/programy-lojalnosciowe-i-platformy-biznesowe-dla-firm-jak-dzialaja\/#Jakie_przynosza_korzysci\" >Jakie przynosz\u0105 korzy\u015bci?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/programy-lojalnosciowe-i-platformy-biznesowe-dla-firm-jak-dzialaja\/#Strefa_Korzysci_dla_Biznesu_%E2%80%93_wsparcie_dla_firm_od_WeNet\" >Strefa Korzy\u015bci dla Biznesu \u2013 wsparcie dla firm od WeNet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/programy-lojalnosciowe-i-platformy-biznesowe-dla-firm-jak-dzialaja\/#Platformy_i_programy_lojalnosciowe_na_swiecie_%E2%80%93_przyklady\" >Platformy i programy lojalno\u015bciowe na \u015bwiecie \u2013 przyk\u0142ady<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/programy-lojalnosciowe-i-platformy-biznesowe-dla-firm-jak-dzialaja\/#Jak_wybrac_rozwiazanie_dla_swojej_firmy_Kilka_wskazowek\" >Jak wybra\u0107 rozwi\u0105zanie dla swojej firmy? Kilka wskaz\u00f3wek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/programy-lojalnosciowe-i-platformy-biznesowe-dla-firm-jak-dzialaja\/#Czy_warto_inwestowac_w_programy_lojalnosciowe_i_platformy_biznesowe\" >Czy warto inwestowa\u0107 w programy lojalno\u015bciowe i platformy biznesowe?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Na_czym_polegaja_programy_lojalnosciowe_dla_firm\"><\/span>Na czym polegaj\u0105 programy lojalno\u015bciowe dla firm?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tradycyjnie programy lojalno\u015bciowe kojarz\u0105 si\u0119 z sektorem<strong> B2C<\/strong> (business-to-consumer), gdzie firmy nagradzaj\u0105 klient\u00f3w indywidualnych za regularne zakupy lub korzystanie z us\u0142ug. Pewnie sam\/a korzystasz z benefit\u00f3w w ten spos\u00f3b. Jednak coraz cz\u0119\u015bciej podobne rozwi\u0105zania s\u0105 stosowane r\u00f3wnie\u017c w sektorze <strong>B2B<\/strong> (business-to-business).<\/p>\n\n\n\n<p>Programy lojalno\u015bciowe dla przedsi\u0119biorc\u00f3w to programy stworzone w celu budowania trwa\u0142ych relacji mi\u0119dzy firmami. Oferuj\u0105 one r\u00f3\u017cnorodne korzy\u015bci, takie jak rabaty, zni\u017cki na us\u0142ugi lub produkty, <strong>dost\u0119p do specjalnych ofert<\/strong> oraz wsparcie finansowe lub technologiczne dla firm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_przynosza_korzysci\"><\/span>Jakie przynosz\u0105 korzy\u015bci?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Oszcz\u0119dno\u015bci<\/strong> \u2013 Jednym z najwa\u017cniejszych aspekt\u00f3w program\u00f3w lojalno\u015bciowych jest mo\u017cliwo\u015b\u0107 uzyskania dost\u0119pu do produkt\u00f3w i us\u0142ug na preferencyjnych warunkach. Firmy mog\u0105 zaoszcz\u0119dzi\u0107 na kosztach operacyjnych, dzi\u0119ki rabatom czy specjalnym ofertom cenowym.<\/li>\n\n\n\n<li><strong>Budowanie relacji biznesowych<\/strong> \u2013 Regularne korzystanie z oferty partner\u00f3w wspieranych przez platformy lojalno\u015bciowe pozwala na budowanie silnych, d\u0142ugoterminowych relacji, kt\u00f3re mog\u0105 prowadzi\u0107 do strategicznej wsp\u00f3\u0142pracy.<\/li>\n\n\n\n<li><strong>U\u0142atwienie dost\u0119pu do us\u0142ug i produkt\u00f3w<\/strong> \u2013 Platformy lojalno\u015bciowe zazwyczaj zawieraj\u0105 oferty wielu dostawc\u00f3w, co sprawia, \u017ce przedsi\u0119biorcy mog\u0105 znale\u017a\u0107 wszystkie potrzebne rozwi\u0105zania w jednym miejscu.<\/li>\n\n\n\n<li><strong>Wsparcie finansowe i technologiczne<\/strong> \u2013 Tego typu programy cz\u0119sto oferuj\u0105 wsparcie wykraczaj\u0105ce poza tradycyjne rabaty. Przyk\u0142adem mog\u0105 by\u0107 programy oferuj\u0105ce po\u017cyczki, leasing czy dost\u0119p do nowoczesnych technologii.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strefa_Korzysci_dla_Biznesu_%E2%80%93_wsparcie_dla_firm_od_WeNet\"><\/span>Strefa Korzy\u015bci dla Biznesu \u2013 wsparcie dla firm od WeNet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Platformy biznesowe przeznaczone dla ma\u0142ych i \u015brednich firm otwieraj\u0105 przed przedsi\u0119biorcami nowe mo\u017cliwo\u015bci.<\/p>\n\n\n\n<p>\u015awietnym przyk\u0142adem jest <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.wenetclub.pl\/\">WeNet Club<\/a> Strefa Korzy\u015bci dla Biznesu \u2013 jedno nowszych rozwi\u0105za\u0144 na rynku. W tej opcji znajduj\u0105 si\u0119 us\u0142ugi finansowe, technologiczne i operacyjne na preferencyjnych warunkach.<\/p>\n\n\n\n<p>Dzi\u0119ki wsp\u00f3\u0142pracy z partnerami, takimi jak Nest Bank, Polskie eP\u0142atno\u015bci czy PRAGMAGO, przedsi\u0119biorcy mog\u0105 uzyska\u0107 dost\u0119p do takich rozwi\u0105za\u0144, jak:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>po\u017cyczki na rozw\u00f3j biznesu,<\/li>\n\n\n\n<li>konsolidacja kredyt\u00f3w,<\/li>\n\n\n\n<li>terminale p\u0142atnicze i us\u0142ugi bankowe,<\/li>\n\n\n\n<li>leasing pojazd\u00f3w i wynajem d\u0142ugoterminowy.<\/li>\n<\/ul>\n\n\n\n<p>W planach znajduje si\u0119 rozszerzenie oferty WeNet Club o kolejne produkty, w tym us\u0142ugi ubezpieczeniowe, kt\u00f3re maj\u0105 odpowiada\u0107 na potrzeby sektora M\u015aP w Polsce.<\/p>\n\n\n\n<p>Aby uzyska\u0107 dost\u0119p do oferty, wystarczy zalogowa\u0107 si\u0119 na platformie, dost\u0119pnej dla klient\u00f3w Grupy WeNet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Platformy_i_programy_lojalnosciowe_na_swiecie_%E2%80%93_przyklady\"><\/span><strong>Platformy i programy lojalno\u015bciowe na \u015bwiecie \u2013 przyk\u0142ady<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Na rynku mi\u0119dzynarodowym platformy i programy lojalno\u015bciowe skierowane do przedsi\u0119biorc\u00f3w sta\u0142y si\u0119 wa\u017cnym elementem w rozwoju biznes\u00f3w. Oto kilka znanych przyk\u0142ad\u00f3w:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Amazon Business<\/strong> \u2013 platforma skierowana do firm, kt\u00f3ra oferuje zni\u017cki na zakupy hurtowe, zaawansowane narz\u0119dzia do zarz\u0105dzania zam\u00f3wieniami oraz dost\u0119p do szerokiego asortymentu produkt\u00f3w. U\u017cytkownicy Amazon Business mog\u0105 tak\u017ce korzysta\u0107 z dedykowanych ofert i rabat\u00f3w, co znacznie obni\u017ca koszty operacyjne.<\/li>\n\n\n\n<li><strong>Microsoft 365 Business<\/strong> \u2013 program dla przedsi\u0119biorc\u00f3w, kt\u00f3ry nie tylko dostarcza popularne aplikacje biurowe, ale tak\u017ce oferuje us\u0142ugi w zakresie bezpiecze\u0144stwa danych, analityki biznesowej i komunikacji. Dzi\u0119ki elastycznym planom firmy mog\u0105 dopasowa\u0107 pakiet do swoich potrzeb i skorzysta\u0107 z narz\u0119dzi wspieraj\u0105cych efektywno\u015b\u0107 pracy.<\/li>\n\n\n\n<li><strong>Alibaba.com<\/strong> \u2013 umo\u017cliwia nawi\u0105zanie kontaktu z dostawcami na ca\u0142ym \u015bwiecie. Alibaba oferuje przedsi\u0119biorcom dost\u0119p do szerokiego asortymentu produkt\u00f3w, us\u0142ugi finansowania zam\u00f3wie\u0144 oraz wsparcie logistyczne, co pozwala na optymalizacj\u0119 koszt\u00f3w operacyjnych.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_wybrac_rozwiazanie_dla_swojej_firmy_Kilka_wskazowek\"><\/span>Jak wybra\u0107 rozwi\u0105zanie dla swojej firmy? Kilka wskaz\u00f3wek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aby skutecznie korzysta\u0107 z program\u00f3w lojalno\u015bciowych i platform biznesowych, warto wzi\u0105\u0107 pod uwag\u0119 kilka aspekt\u00f3w:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dostosowanie do bran\u017cy<\/strong>: Sprawd\u017a, czy program lub platforma oferuje us\u0142ugi i produkty, kt\u00f3re odpowiadaj\u0105 specyfice Twojej bran\u017cy. Na przyk\u0142ad, je\u015bli dzia\u0142asz w sektorze handlowym, skorzystaj z platform oferuj\u0105cych terminale p\u0142atnicze i programy lojalno\u015bciowe dla klient\u00f3w.<\/li>\n\n\n\n<li><strong>Zakres us\u0142ug<\/strong>: Upewnij si\u0119, \u017ce wybrana platforma dostarcza kompleksowych rozwi\u0105za\u0144 \u2013 od finansowania, przez wsparcie technologiczne, po logistyk\u0119. Dzi\u0119ki temu unikniesz korzystania z wielu r\u00f3\u017cnych dostawc\u00f3w, co mo\u017ce upraszcza\u0107 zarz\u0105dzanie firm\u0105.<\/li>\n\n\n\n<li><strong>Koszty a korzy\u015bci<\/strong>: Por\u00f3wnaj koszty korzystania z danej platformy z oszcz\u0119dno\u015bciami, jakie mo\u017cesz uzyska\u0107.<\/li>\n\n\n\n<li><strong>Personalizacja<\/strong>: Wybieraj programy lojalno\u015bciowe, kt\u00f3re umo\u017cliwiaj\u0105 personalizacj\u0119 oferty. Dostosowanie us\u0142ug do specyficznych potrzeb Twojej firmy zwi\u0119ksza szans\u0119 na uzyskanie wi\u0119kszych korzy\u015bci.<\/li>\n\n\n\n<li><strong>Ocena wiarygodno\u015bci partner\u00f3w<\/strong>: Przed przyst\u0105pieniem do platformy sprawd\u017a, czy partnerzy biznesowi s\u0105 renomowani i zaufani. Wsp\u00f3\u0142praca z solidnymi firmami daje pewno\u015b\u0107, \u017ce oferowane produkty i us\u0142ugi s\u0105 wysokiej jako\u015bci i spe\u0142niaj\u0105 standardy rynkowe.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czy_warto_inwestowac_w_programy_lojalnosciowe_i_platformy_biznesowe\"><\/span>Czy warto inwestowa\u0107 w programy lojalno\u015bciowe i platformy biznesowe?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tego typu rozwi\u0105zania dla firm s\u0105 nieodzownym elementem wsp\u00f3\u0142czesnego \u015bwiata biznesu. Umo\u017cliwiaj\u0105 firmom nie tylko korzystanie z preferencyjnych warunk\u00f3w zakupowych, ale tak\u017ce budowanie silnych relacji biznesowych, rozw\u00f3j w oparciu o nowoczesne technologie i optymalizacj\u0119 koszt\u00f3w.<\/p>\n\n\n\n<p>Dla ma\u0142ych i \u015brednich przedsi\u0119biorc\u00f3w, kt\u00f3rzy cz\u0119sto dzia\u0142aj\u0105 na ograniczonym bud\u017cecie, takie rozwi\u0105zania mog\u0105 stanowi\u0107 kluczowy czynnik pozwalaj\u0105cy na zr\u00f3wnowa\u017cony rozw\u00f3j i budowanie przewagi konkurencyjnej na rynku.<\/p>\n\n\n\n<p>Je\u015bli prowadzisz firm\u0119, przemy\u015bl do\u0142\u0105czenie do platformy lub programu lojalno\u015bciowego, kt\u00f3ry odpowiada na potrzeby Twojego biznesu. Mo\u017ce to by\u0107 klucz do zwi\u0119kszenia efektywno\u015bci operacyjnej oraz sukcesu w d\u0142ugiej perspektywie. <\/p>\n\n\n\n<p><\/p><div class=\"iunaa69f2c722ecd71\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11263 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.iunaa69f2c722ecd71 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.iunaa69f2c722ecd71 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.iunaa69f2c722ecd71 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.iunaa69f2c722ecd71 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.iunaa69f2c722ecd71 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"mhbff69f2c722ecce7\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11263 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.mhbff69f2c722ecce7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.mhbff69f2c722ecce7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.mhbff69f2c722ecce7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.mhbff69f2c722ecce7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.mhbff69f2c722ecce7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ctncg69f2c722ecc7b\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11263 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ctncg69f2c722ecc7b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ctncg69f2c722ecc7b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ctncg69f2c722ecc7b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ctncg69f2c722ecc7b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ctncg69f2c722ecc7b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"nzhnn69f2c722ecc07\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11263 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dljuc69f2c722ecb92 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dljuc69f2c722ecb92 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dljuc69f2c722ecb92 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dljuc69f2c722ecb92 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dljuc69f2c722ecb92 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"nhrus69f2c722ecb1c\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11263 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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Staj\u0105 si\u0119 dodatkowym wsparciem, a tak\u017ce sposobem na budowanie d\u0142ugofalowych relacji biznesowych. Jak dzia\u0142aj\u0105 programy lojalno\u015bciowe oraz platformy biznesowe dla firm i jakie korzy\u015bci przynosz\u0105 przedsi\u0119biorcom? Przyjrzyjmy si\u0119 temu bli\u017cej w tym artykule. Na czym polegaj\u0105 programy lojalno\u015bciowe dla firm? Tradycyjnie programy lojalno\u015bciowe kojarz\u0105 [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":11264,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-start"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programy lojalno\u015bciowe i platformy biznesowe dla firm \u2013 jak dzia\u0142aj\u0105? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/programy-lojalnosciowe-i-platformy-biznesowe-dla-firm-jak-dzialaja\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programy lojalno\u015bciowe i platformy biznesowe dla firm \u2013 jak dzia\u0142aj\u0105?\" \/>\n<meta property=\"og:description\" content=\"Nie trudno zauwa\u017cy\u0107, \u017ce tego typu rozwi\u0105zania odgrywaj\u0105 coraz wa\u017cniejsz\u0105 rol\u0119. Staj\u0105 si\u0119 dodatkowym wsparciem, a tak\u017ce sposobem na budowanie d\u0142ugofalowych relacji biznesowych. Jak dzia\u0142aj\u0105 programy lojalno\u015bciowe oraz platformy biznesowe dla firm i jakie korzy\u015bci przynosz\u0105 przedsi\u0119biorcom? Przyjrzyjmy si\u0119 temu bli\u017cej w tym artykule. Na czym polegaj\u0105 programy lojalno\u015bciowe dla firm? 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