{"id":11266,"date":"2024-09-29T13:29:24","date_gmt":"2024-09-29T11:29:24","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=11266"},"modified":"2024-10-02T13:31:25","modified_gmt":"2024-10-02T11:31:25","slug":"propozycja-wartosci-co-to-jest","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/propozycja-wartosci-co-to-jest\/","title":{"rendered":"Propozycja warto\u015bci \u2013 co to jest?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/10\/propozycja_wartosci.jpg.jpg\" alt=\"propozycja warto\u015bci co to jest\" class=\"wp-image-11267 colorbox-11266 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/10\/propozycja_wartosci.jpg.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/10\/propozycja_wartosci.jpg-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/10\/propozycja_wartosci.jpg-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/10\/propozycja_wartosci.jpg-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/10\/propozycja_wartosci.jpg-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/10\/propozycja_wartosci.jpg-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/10\/propozycja_wartosci.jpg-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Wyobra\u017a sobie, \u017ce masz w r\u0119ku towar, kt\u00f3ry mo\u017ce rozwi\u0105za\u0107 problemy klient\u00f3w, ale nikt nie zwraca na niego uwagi. Dlaczego? Bo potencjalni kupuj\u0105cy nie widz\u0105, w jaki spos\u00f3b mo\u017ce im pom\u00f3c. Klucz do zmiany tej sytuacji to zdefiniowana propozycja warto\u015bci \u2013 obietnica, kt\u00f3ra przekona ich, \u017ce Tw\u00f3j produkt jest wart uwagi. W tym poradniku znajdziesz odpowiedzi na wa\u017cne pytania. Czym jest propozycja warto\u015bci firmy? Jak wp\u0142ywa na wybory konsument\u00f3w? W jaki spos\u00f3b stworzy\u0107 ofert\u0119, kt\u00f3ra wyr\u00f3\u017cni Ci\u0119 na rynku i zbuduje przewag\u0119 konkurencyjn\u0105? Zapraszamy do lektury!<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/propozycja-wartosci-co-to-jest\/#Jaka_powinna_byc_unikalna_kanwa_wartosci\" >Jaka powinna by\u0107 unikalna kanwa warto\u015bci?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/propozycja-wartosci-co-to-jest\/#Jaka_jest_roznica_miedzy_propozycja_wartosci_a_misja_firmy\" >Jaka jest r\u00f3\u017cnica mi\u0119dzy propozycj\u0105 warto\u015bci a misj\u0105 firmy?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/propozycja-wartosci-co-to-jest\/#Elementy_propozycji_wartosci_firmy_%E2%80%93_co_powinno_sie_w_niej_znalezc\" >Elementy propozycji warto\u015bci firmy \u2013 co powinno si\u0119 w niej znale\u017a\u0107?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/propozycja-wartosci-co-to-jest\/#Tworzenie_propozycji_wartosci_dla_marki_%E2%80%93_jak_wyglada\" >Tworzenie propozycji warto\u015bci dla marki \u2013 jak wygl\u0105da?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/propozycja-wartosci-co-to-jest\/#Formula_Stevea_Blanka\" >Formu\u0142a Steve\u2019a Blanka<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/propozycja-wartosci-co-to-jest\/#Model_Value_Proposition_Canvas\" >Model Value Proposition Canvas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/propozycja-wartosci-co-to-jest\/#Jakie_sa_najlepsze_przyklady_unikalnej_propozycji_wartosci_firmy\" >Jakie s\u0105 najlepsze przyk\u0142ady unikalnej propozycji warto\u015bci firmy?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/propozycja-wartosci-co-to-jest\/#Apple\" >Apple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/propozycja-wartosci-co-to-jest\/#Zalando\" >Zalando<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/propozycja-wartosci-co-to-jest\/#Uber\" >Uber<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/propozycja-wartosci-co-to-jest\/#Netflix\" >Netflix<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Definicja propozycji warto\u015bci<\/strong><\/h1>\n\n\n\n<p>Ka\u017cda marka \u2013 zar\u00f3wno ta osi\u0105gaj\u0105ca sukcesy globalnie, jak i ta dzia\u0142aj\u0105ca lokalnie \u2013 zaczyna\u0142a od tego samego pytania: dlaczego klienci mieliby wybra\u0107 w\u0142a\u015bnie nas? <\/p>\n\n\n\n<p>Odpowiedzi\u0105 na to pytanie jest <strong>biznesowa propozycja warto\u015bci, czyli serce skutecznej komunikacji i marketingu, kt\u00f3re pozwala skutecznie przekaza\u0107 unikalne korzy\u015bci oferty<\/strong>. Je\u015bli marzysz o zbudowaniu firmy, kt\u00f3ra wyr\u00f3\u017cnia si\u0119 na tle konkurencji i ma wysok\u0105 lojalno\u015b\u0107 klient\u00f3w, musisz zacz\u0105\u0107 od stworzenia atrakcyjnej propozycji warto\u015bci.<\/p>\n\n\n\n<p>Ale zanim przejdziemy do procesu tworzenia, warto zapozna\u0107 si\u0119 ze szczeg\u00f3\u0142ow\u0105 definicj\u0105. <\/p>\n\n\n\n<p>Value Proposition to jasna, przekonuj\u0105ca i unikalna oferta, kt\u00f3ra komunikuje potencjalnym klientom, dlaczego powinni wybra\u0107 produkt lub us\u0142ug\u0119 danej firmy zamiast konkurencji. Jest to zestaw korzy\u015bci, kt\u00f3re przedsi\u0119biorstwo obiecuje dostarczy\u0107, w odpowiedzi na konkretne potrzeby i oczekiwania. <\/p>\n\n\n\n<p>W skr\u00f3cie jest to esencja tego, co firma oferuje, z naciskiem na to, jak to poprawi \u017cycie grupy docelowej, rozwi\u0105\u017ce jej problemy lub zaspokoi potrzeby.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><span class=\"hs-cta-node hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" id=\"hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11266 lazyload\" id=\"hs-cta-img-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d.png\"  alt=\"marketing_lokalny_v2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '81ecea7f-bbdd-429e-a7f6-087d54e2346d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jaka_powinna_byc_unikalna_kanwa_wartosci\"><\/span>Jaka powinna by\u0107 unikalna kanwa warto\u015bci?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aby propozycja warto\u015bci przedsi\u0119biorstwa by\u0142a skuteczna, musi spe\u0142nia\u0107 kilka warunk\u00f3w. Poni\u017cej przedstawiamy kilka najwa\u017cniejszych cech, kt\u00f3re powinna spe\u0142nia\u0107, je\u015bli ma przynosi\u0107 korzy\u015bci dla klienta (customer benefit).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Konkretna<\/strong> \u2013 musi jasno wskazywa\u0107, jakie problemy rozwi\u0105zuje i jakie korzy\u015bci przynosi. Klienci nie maj\u0105 czasu na domy\u015blanie si\u0119, co firma mo\u017ce im zaoferowa\u0107 \u2013 musz\u0105 to wiedzie\u0107 od razu.<\/li>\n\n\n\n<li><strong>Zrozumia\u0142a<\/strong> \u2013 powinna by\u0107 skierowana do konkretnej grupy docelowej i przedstawiona w spos\u00f3b przyst\u0119pny. Propozycja warto\u015bci dzia\u0142a tylko wtedy, gdy klient rozumie, co mo\u017ce zyska\u0107. W innym przypadku trudno b\u0119dzie mu si\u0119 zdecydowa\u0107 na wsp\u00f3\u0142prac\u0119.<\/li>\n\n\n\n<li><strong>Unikalna<\/strong> \u2013 kolejny kluczowy element propozycji warto\u015bci. W przypadku \u0142atwego dost\u0119pu do informacji przedsi\u0119biorstwa musz\u0105 wyr\u00f3\u017cnia\u0107 si\u0119 na tle konkurencji. Propozycja warto\u015bci powinna pokaza\u0107, co sprawia, \u017ce dana firma jest wyj\u0105tkowa i dlaczego warto wybra\u0107 w\u0142a\u015bnie jej ofert\u0119.<\/li>\n\n\n\n<li><strong>Mierzalna<\/strong> \u2013 dostarczanie warto\u015bci klientom musi mie\u0107 charakter mierzalny, co oznacza, \u017ce obietnice musz\u0105 by\u0107 nie tylko \u0142atwe do zrozumienia, ale r\u00f3wnie\u017c do oceny. To wa\u017cne, poniewa\u017c Twoja grupa docelowa z pewno\u015bci\u0105 chce wiedzie\u0107, co dok\u0142adnie otrzyma w zamian za swoje pieni\u0105dze.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jaka_jest_roznica_miedzy_propozycja_wartosci_a_misja_firmy\"><\/span>Jaka jest r\u00f3\u017cnica mi\u0119dzy propozycj\u0105 warto\u015bci a misj\u0105 firmy?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wiesz ju\u017c nieco wi\u0119cej, czym jest oferta warto\u015bci firmy. W tym momencie mo\u017ce pojawi\u0107 si\u0119 w Twojej g\u0142owie pytanie, czym r\u00f3\u017cni si\u0119 ona od misji przedsi\u0119biorstwa. To wcale nie takie oczywiste, dlatego postaramy si\u0119 roz\u0142o\u017cy\u0107 t\u0119 kwesti\u0119 na czynniki pierwsze.<\/p>\n\n\n\n<p>Jak ju\u017c wspomnieli\u015bmy, <strong>dobra propozycja warto\u015bci to unikalne zestawienie korzy\u015bci, kt\u00f3re firma oferuje swoim klientom<\/strong>. Jest to obietnica, kt\u00f3r\u0105 otrzymuj\u0105 kupuj\u0105cy, gdy decyduj\u0105 si\u0119 na zakup produktu lub us\u0142ugi. <\/p>\n\n\n\n<p>Mo\u017ce ona obejmowa\u0107 r\u00f3\u017cne aspekty, takie jak jako\u015b\u0107, cena, funkcjonalno\u015b\u0107, obs\u0142uga klienta czy innowacyjno\u015b\u0107. G\u0142\u00f3wnym celem jej stworzenia jest przekonanie grupy docelowej, \u017ce dana oferta jest najlepszym rozwi\u0105zaniem dla ich potrzeb i problem\u00f3w.<\/p>\n\n\n\n<p>Misja firmy natomiast to og\u00f3lna wizja i cel organizacji, kt\u00f3ry okre\u015bla jej d\u0142ugoterminowe aspiracje oraz spos\u00f3b dzia\u0142ania. Wyra\u017ca wi\u0119c warto\u015bci i przekonania, kt\u00f3re kieruj\u0105 dzia\u0142aniami przedsi\u0119biorstwa. Misja s\u0142u\u017cy jako fundament dla podejmowania decyzji strategicznych oraz jako \u017ar\u00f3d\u0142o inspiracji dla pracownik\u00f3w.<\/p>\n\n\n\n<p>Warto zauwa\u017cy\u0107, \u017ce kanwa propozycji warto\u015bci i misja firmy s\u0105 ze sob\u0105 powi\u0105zane, ale maj\u0105 r\u00f3\u017cne funkcje. Przekonuj\u0105ca propozycja warto\u015bci skupia si\u0119 na tym, co marka oferuje klientom, podczas gdy misja koncentruje si\u0119 na d\u0142ugoterminowych celach i warto\u015bciach organizacji.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Elementy_propozycji_wartosci_firmy_%E2%80%93_co_powinno_sie_w_niej_znalezc\"><\/span>Elementy propozycji warto\u015bci firmy \u2013 co powinno si\u0119 w niej znale\u017a\u0107?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Chcesz stworzy\u0107 unikaln\u0105 propozycj\u0119 warto\u015bci dla swojej firmy? Ten kluczowy element strategii marketingu pomaga przekona\u0107 klient\u00f3w do skorzystania z oferty firmy. <\/p>\n\n\n\n<p>Aby tak si\u0119 sta\u0142o, musi jednak sk\u0142ada\u0107 si\u0119 z kilku istotnych element\u00f3w. S\u0105 one niezb\u0119dne do stworzenia przekonuj\u0105cego i atrakcyjnego komunikatu. Oto one:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Zrozumienie potrzeb klienta<\/strong>: aby zbudowa\u0107 propozycj\u0119 warto\u015bci, nale\u017cy dok\u0142adnie pozna\u0107 oczekiwania, cele, potrzeby i problemy klient\u00f3w. Tylko wtedy mo\u017cna zaoferowa\u0107 im produkty lub us\u0142ugi, kt\u00f3re b\u0119d\u0105 dla nich atrakcyjne i przynios\u0105 im realne korzy\u015bci.<\/li>\n\n\n\n<li><strong>Opis korzy\u015bci<\/strong>: musisz jasno przedstawi\u0107, jakie dostarczasz klientom warto\u015bci poprzez wybrane produkty lub us\u0142ugi. Mo\u017ce to dotyczy\u0107 aspekt\u00f3w funkcjonalnych, emocjonalnych czy spo\u0142ecznych, kt\u00f3re wp\u0142yn\u0105 na popraw\u0119 jako\u015bci \u017cycia konsumenta.<\/li>\n\n\n\n<li><strong>Unikalno\u015b\u0107<\/strong>: wyr\u00f3\u017cnienie si\u0119 na rynku to jeden z kluczowych element\u00f3w skutecznej sprzeda\u017cy. Unikalne warto\u015bci firmy powinny pokazywa\u0107, co sprawia, \u017ce przedsi\u0119biorstwo jest lepsze od konkurencji. Mo\u017ce to by\u0107 wyj\u0105tkowa jako\u015b\u0107 produkt\u00f3w, innowacyjno\u015b\u0107 czy unikalne rozwi\u0105zania technologiczne.<\/li>\n\n\n\n<li><strong>Dowody (proof)<\/strong>: bez wzgl\u0119du na profil klienta, ka\u017cdy potrzebuje dowod\u00f3w na to, \u017ce oferta firmy jest warto\u015bciowa i przyniesie oczekiwane korzy\u015bci. W propozycji warto\u015bci przeka\u017cesz konkretne dowody, takie jak statystyki, opinie zadowolonych klient\u00f3w czy nagrody bran\u017cowe.<\/li>\n<\/ol>\n\n\n\n<p>Pami\u0119taj\u0105c o tych czterech aspektach, mo\u017cna stworzy\u0107 przekonuj\u0105c\u0105 i atrakcyjn\u0105 propozycj\u0119 warto\u015bci, kt\u00f3ra przyci\u0105gnie uwag\u0119 grupy docelowej i przekona j\u0105 do wyboru oferty Twojego biznesu. Tylko wtedy mo\u017cna liczy\u0107 na sukces na rynku i wzrost sprzeda\u017cy.<\/p>\n\n\n\n<p>Podsumowuj\u0105c, mo\u017cna stwierdzi\u0107, \u017ce do podstawowych element\u00f3w propozycji warto\u015bci nale\u017c\u0105: unikalne korzy\u015bci dla klienta (customer benefit), segment klient\u00f3w (customer segment), problem klienta (customer problem) oraz rozwi\u0105zanie (solution).<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e78c642-e432-4a69-aeb2-7ae664918362\"><span class=\"hs-cta-node hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\" id=\"hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11266 lazyload\" id=\"hs-cta-img-2e78c642-e432-4a69-aeb2-7ae664918362\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362.png\"  alt=\"Zapisz si\u0119 na newsletter. Dostaniesz e-book w prezencie &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e78c642-e432-4a69-aeb2-7ae664918362', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tworzenie_propozycji_wartosci_dla_marki_%E2%80%93_jak_wyglada\"><\/span><strong>Tworzenie propozycji warto\u015bci dla marki \u2013 jak wygl\u0105da?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Propozycja warto\u015bci dostarcza cechy, korzy\u015bci i warto\u015bci, kt\u00f3re firma oferuje swoim klientom. Jest to przekaz, kt\u00f3ry wyja\u015bnia, dlaczego konsument powinien wybra\u0107 dany produkt lub us\u0142ug\u0119, jakie problemy rozwi\u0105zuje i jakie korzy\u015bci przynosi. Powinna by\u0107 jasna, zrozumia\u0142a i przekonuj\u0105ca. Ale jak j\u0105 stworzy\u0107? W tym celu mo\u017cna skorzysta\u0107 z kilku najpopularniejszych metod. Dwie z nich opisujemy poni\u017cej.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Formula_Stevea_Blanka\"><\/span>Formu\u0142a Steve\u2019a Blanka<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ta metoda polega na zdefiniowaniu trzech kluczowych element\u00f3w: klienta, problemu i rozwi\u0105zania. Nast\u0119pnie nale\u017cy je po\u0142\u0105czy\u0107 w jedno zdanie, kt\u00f3re opisuje ofert\u0119 warto\u015bci firmy. <\/p>\n\n\n\n<p>Jak komunikowa\u0107 propozycj\u0119 warto\u015bci? Przyk\u0142adem mo\u017ce by\u0107 ta sentencja: \u201eDla os\u00f3b, kt\u00f3re maj\u0105 trudno\u015bci z zarz\u0105dzaniem czasem, nasza aplikacja oferuje automatyczne planowanie dnia, co pozwala zaoszcz\u0119dzi\u0107 czas i zwi\u0119kszy\u0107 produktywno\u015b\u0107\u201d. <\/p>\n\n\n\n<p>Mo\u017cesz skorzysta\u0107 z tej formu\u0142y bez wzgl\u0119du na to, jaki model biznesowy wybierzesz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Model_Value_Proposition_Canvas\"><\/span>Model Value Proposition Canvas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Co mo\u017ce pom\u00f3c w definiowaniu propozycji warto\u015bci? Model okre\u015blany jako Value Proposition Canvas! Pozwala na g\u0142\u0119bsze zrozumienie potrzeb i oczekiwa\u0144 poprzez analiz\u0119 profili klient\u00f3w oraz mapy warto\u015bci oferowanych przez firm\u0119.<\/p>\n\n\n\n<p>Dobra propozycja warto\u015bci powinna idealnie \u0142\u0105czy\u0107 te dwa elementy, aby by\u0107 skuteczna. Przyk\u0142ad: \u201eDla os\u00f3b, kt\u00f3re chc\u0105 zwi\u0119kszy\u0107 swoj\u0105 produktywno\u015b\u0107, nasza aplikacja oferuje funkcje automatycznego planowania dnia, kt\u00f3re pomagaj\u0105 osi\u0105gn\u0105\u0107 cele i zarz\u0105dza\u0107 czasem efektywnie\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_sa_najlepsze_przyklady_unikalnej_propozycji_wartosci_firmy\"><\/span>Jakie s\u0105 najlepsze przyk\u0142ady unikalnej propozycji warto\u015bci firmy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W \u015bwiecie pe\u0142nym konkurencji okre\u015blona propozycja warto\u015bci jest kluczem do sukcesu r\u00f3\u017cnych marek. Przyjrzyjmy si\u0119 bli\u017cej, jak znane firmy wykorzystuj\u0105 je, aby wyr\u00f3\u017cni\u0107 si\u0119 na rynku.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apple\"><\/span>Apple<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Innowacyjno\u015b\u0107, jako\u015b\u0107 i wyj\u0105tkowe do\u015bwiadczenie u\u017cytkownika to deklaracja propozycji warto\u015bci tej firmy. Stawiaj\u0105 na prostot\u0119 obs\u0142ugi, doskona\u0142y design i zaawansowan\u0105 technologi\u0119, kt\u00f3re pozwalaj\u0105 cieszy\u0107 si\u0119 najnowszymi technologiami w codziennym \u017cyciu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zalando\"><\/span>Zalando<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Szeroka oferta, wygoda zakup\u00f3w online oraz wyj\u0105tkowy poziom obs\u0142ugi klienta to unikalna kanwa warto\u015bci Zalando. Darmowa dostawa i bezp\u0142atny zwrot w ci\u0105gu 100 dni pozwalaj\u0105 na bezpieczne zamawianie ubra\u0144, obuwia i dodatk\u00f3w, kt\u00f3re mo\u017cna przymierzy\u0107 w domu i zwr\u00f3ci\u0107, je\u015bli nie spe\u0142ni\u0105 oczekiwa\u0144.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uber\"><\/span>Uber<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jakie potrzeby klienta realizuje Uber? Wygodny i dost\u0119pny transport na wyci\u0105gni\u0119cie r\u0119ki! To r\u00f3wnie\u017c atrakcyjna propozycja warto\u015bci firmy. Bezpieczna i wygodna podr\u00f3\u017c zawsze wtedy, kiedy jest potrzebna, bez konieczno\u015bci posiadania w\u0142asnego samochodu to spos\u00f3b na rozwi\u0105zywanie problem\u00f3w klient\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11266 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Netflix\"><\/span>Netflix<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Chcesz pozna\u0107 kolejne przyk\u0142ady unikalnej propozycji warto\u015bci? A co powiesz na Netflix?<\/p>\n\n\n\n<p>Jedna z najpopularniejszych marek z bran\u017cy streamingowej, kt\u00f3ra zrewolucjonizowa\u0142a spos\u00f3b, w jaki ogl\u0105damy filmy i seriale. Oferta warto\u015bci firmy opiera si\u0119 na wygodzie, dost\u0119pno\u015bci, braku reklam, spersonalizowanych rekomendacjach oraz oryginalnych produkcjach. To po\u0142\u0105czenie element\u00f3w sprawia, \u017ce u\u017cytkownicy maj\u0105 niezr\u00f3wnane do\u015bwiadczenie podczas korzystania z us\u0142ug.<\/p>\n\n\n\n<p>Chcesz stworzy\u0107 propozycj\u0119 warto\u015bci? Pami\u0119taj, \u017ce nie jest to tylko chwyt marketingowy, ale fundamentalny element strategii ka\u017cdej firmy, kt\u00f3ry mo\u017ce decydowa\u0107 o jej sukcesie lub pora\u017cce. Dobrze sformu\u0142owana pozwala skutecznie przyci\u0105gn\u0105\u0107 klient\u00f3w, budowa\u0107 ich lojalno\u015b\u0107 oraz wyr\u00f3\u017cni\u0107 si\u0119 na tle konkurencji. Zrozumienie potrzeb klient\u00f3w, jasne komunikowanie korzy\u015bci oraz unikalno\u015b\u0107 oferty to kluczowe aspekty, kt\u00f3re nale\u017cy uwzgl\u0119dni\u0107 podczas jej tworzenia.<\/p>\n\n\n\n<p>Pami\u0119taj, \u017ce <strong>dobra propozycja warto\u015bci nie jest to statyczny dokument<\/strong>, dlatego powinna by\u0107 regularnie aktualizowana i dostosowywana do zmieniaj\u0105cych si\u0119 potrzeb rynku i oczekiwa\u0144 klient\u00f3w.<\/p><div class=\"cvdkz69f2d2b1a7d0a\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11266 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.cvdkz69f2d2b1a7d0a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.cvdkz69f2d2b1a7d0a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.cvdkz69f2d2b1a7d0a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.cvdkz69f2d2b1a7d0a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.cvdkz69f2d2b1a7d0a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rwned69f2d2b1a7c82\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11266 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rwned69f2d2b1a7c82 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rwned69f2d2b1a7c82 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rwned69f2d2b1a7c82 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rwned69f2d2b1a7c82 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rwned69f2d2b1a7c82 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zjsoh69f2d2b1a7bf4\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11266 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zjsoh69f2d2b1a7bf4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zjsoh69f2d2b1a7bf4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zjsoh69f2d2b1a7bf4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zjsoh69f2d2b1a7bf4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zjsoh69f2d2b1a7bf4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jvxok69f2d2b1a7b6e\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11266 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jvxok69f2d2b1a7b6e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jvxok69f2d2b1a7b6e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jvxok69f2d2b1a7b6e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jvxok69f2d2b1a7b6e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jvxok69f2d2b1a7b6e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"efaza69f2d2b1a7aef\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11266 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.efaza69f2d2b1a7aef {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.efaza69f2d2b1a7aef {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.efaza69f2d2b1a7aef {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.efaza69f2d2b1a7aef {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.efaza69f2d2b1a7aef {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bzhhx69f2d2b1a7a69\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11266 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bzhhx69f2d2b1a7a69 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bzhhx69f2d2b1a7a69 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bzhhx69f2d2b1a7a69 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bzhhx69f2d2b1a7a69 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bzhhx69f2d2b1a7a69 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"mwjxr69f2d2b1a79c9\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11266 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.mwjxr69f2d2b1a79c9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.mwjxr69f2d2b1a79c9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.mwjxr69f2d2b1a79c9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.mwjxr69f2d2b1a79c9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.mwjxr69f2d2b1a79c9 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wgovv69f2d2b1a5994\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-11266 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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W tym poradniku znajdziesz [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":11267,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[377],"tags":[],"class_list":["post-11266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zarzadzanie-firma"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Propozycja warto\u015bci \u2013 co to jest? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/propozycja-wartosci-co-to-jest\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Propozycja warto\u015bci \u2013 co to jest?\" \/>\n<meta property=\"og:description\" content=\"Wyobra\u017a sobie, \u017ce masz w r\u0119ku towar, kt\u00f3ry mo\u017ce rozwi\u0105za\u0107 problemy klient\u00f3w, ale nikt nie zwraca na niego uwagi. 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