{"id":11327,"date":"2024-10-21T16:10:05","date_gmt":"2024-10-21T14:10:05","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=11327"},"modified":"2024-10-21T16:10:09","modified_gmt":"2024-10-21T14:10:09","slug":"live-commerce-co-to-jest","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/live-commerce-co-to-jest\/","title":{"rendered":"Live commerce \u2013 co to jest?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/10\/live_commerce-2.jpg-2.jpg\" alt=\"live commerce co to jest\" class=\"wp-image-11330 colorbox-11327 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/10\/live_commerce-2.jpg-2.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/10\/live_commerce-2.jpg-2-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/10\/live_commerce-2.jpg-2-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/10\/live_commerce-2.jpg-2-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/10\/live_commerce-2.jpg-2-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/10\/live_commerce-2.jpg-2-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/10\/live_commerce-2.jpg-2-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Wyobra\u017a sobie, \u017ce scrolujesz ulubione media spo\u0142eczno\u015bciowe, a nagle natrafiasz na transmisj\u0119 na \u017cywo. W jej trakcie Tw\u00f3j ulubiony influencer pokazuje produkt, kt\u00f3ry od dawna jest na Twojej li\u015bcie zakup\u00f3w. Mo\u017cesz zadawa\u0107 pytania, zobaczy\u0107 produkt w u\u017cyciu, a co najwa\u017cniejsze \u2013 kupi\u0107 go jednym klikni\u0119ciem. Tak w\u0142a\u015bnie dzia\u0142a sesja live commerce, nowoczesna forma sprzeda\u017cy, kt\u00f3ra \u0142\u0105czy rozrywk\u0119 z natychmiastow\u0105 konwersj\u0105. Zastanawiasz si\u0119, czy warto jako przedsi\u0119biorca zainwestowa\u0107 w ten format? Przeczytaj nasz poradnik, w kt\u00f3rym podpowiadamy, jak zacz\u0105\u0107 i na co zwr\u00f3ci\u0107 uwag\u0119.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/live-commerce-co-to-jest\/#Co_to_jest_live_commerce\" >Co to jest live commerce?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/live-commerce-co-to-jest\/#Historia_live_commerce_od_telezakupow_do_handlu_na_zywo\" >Historia live commerce: od telezakup\u00f3w do handlu na \u017cywo<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/live-commerce-co-to-jest\/#Powstanie_nowego_kanalu_sprzedazy\" >Powstanie nowego kana\u0142u sprzeda\u017cy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/live-commerce-co-to-jest\/#Boom_na_sprzedaz_internetowa\" >Boom na sprzeda\u017c internetow\u0105<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/live-commerce-co-to-jest\/#Jakie_sa_korzysci_z_live_commerce\" >Jakie s\u0105 korzy\u015bci z live commerce?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/live-commerce-co-to-jest\/#Jak_prowadzic_sprzedaz_na_zywo_Sposob_na_skuteczny_live_commerce\" >Jak prowadzi\u0107 sprzeda\u017c na \u017cywo? Spos\u00f3b na skuteczny live commerce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/live-commerce-co-to-jest\/#Wybierz_platforme_do_transmisji_sprzedazowych\" >Wybierz platform\u0119 do transmisji sprzeda\u017cowych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/live-commerce-co-to-jest\/#Postaw_na_influencer_marketing_lub_wyjatkowa_osobowosc\" >Postaw na influencer marketing lub wyj\u0105tkow\u0105 osobowo\u015b\u0107<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/live-commerce-co-to-jest\/#Zaplanuj_transmisje_live_commerce\" >Zaplanuj transmisje live commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/live-commerce-co-to-jest\/#Zadbaj_o_technologie\" >Zadbaj o technologi\u0119<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/live-commerce-co-to-jest\/#Zapewnij_wyjatkowo_korzystne_zakupy_na_zywo\" >Zapewnij wyj\u0105tkowo korzystne zakupy na \u017cywo<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_to_jest_live_commerce\"><\/span>Co to jest live commerce?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W \u015bwiecie zakup\u00f3w online wszystko zmienia si\u0119 b\u0142yskawicznie. Kupujemy coraz cz\u0119\u015bciej i ch\u0119tniej w Internecie, wykorzystuj\u0105c w tym celu r\u00f3\u017cne kana\u0142y sprzeda\u017cy.<\/p>\n\n\n\n<p>Je\u015bli wi\u0119c my\u015blisz, \u017ce e-commerce nie mo\u017ce by\u0107 ju\u017c bardziej interaktywne \u2013 pomy\u015bl jeszcze raz i poznaj mo\u017cliwo\u015bci live commerce.<\/p>\n\n\n\n<p>Ta innowacyjna metoda sprzeda\u017cy<strong> \u0142\u0105czy elementy klasycznych prezentacji produkt\u00f3w z zaawansowan\u0105 technologi\u0105 transmisji na \u017cywo<\/strong>. Dzi\u0119ki tej formie klienci maj\u0105 okazj\u0119 obserwowa\u0107 prezenter\u00f3w, influencer\u00f3w czy w\u0142a\u015bcicieli sklep\u00f3w pokazuj\u0105cych w\u0142asn\u0105 ofert\u0119 w czasie rzeczywistym, opowiadaj\u0105cych o ich zaletach, odpowiadaj\u0105cych na pytania widz\u00f3w oraz oferuj\u0105cych atrakcyjne rabaty i promocje, dost\u0119pne wy\u0142\u0105cznie podczas trwania live sprzeda\u017cowego.<\/p>\n\n\n\n<p>Jak wygl\u0105daj\u0105 zakupy na \u017cywo z perspektywy konsument\u00f3w? Podczas takiego wydarzenia widzowie maj\u0105 mo\u017cliwo\u015b\u0107 kupowania poprzez klikni\u0119cie odpowiednich link\u00f3w czy przycisk\u00f3w, kt\u00f3re kieruj\u0105 ich bezpo\u015brednio na stron\u0119 z produktem.<\/p>\n\n\n\n<p>Ten dynamiczny format umo\u017cliwia b\u0142yskawiczn\u0105 interakcj\u0119 mi\u0119dzy sprzedaj\u0105cym a potencjalnym nabywc\u0105, co znacz\u0105co wzmacnia zaanga\u017cowanie klient\u00f3w i zwi\u0119ksza prawdopodobie\u0144stwo zako\u0144czenia transakcji.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-028e116a-2710-4c5e-b99b-8d0f6329e56d\"><span class=\"hs-cta-node hs-cta-028e116a-2710-4c5e-b99b-8d0f6329e56d\" id=\"hs-cta-028e116a-2710-4c5e-b99b-8d0f6329e56d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/028e116a-2710-4c5e-b99b-8d0f6329e56d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11327 lazyload\" id=\"hs-cta-img-028e116a-2710-4c5e-b99b-8d0f6329e56d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/028e116a-2710-4c5e-b99b-8d0f6329e56d.png\"  alt=\"e-commerce_v1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '028e116a-2710-4c5e-b99b-8d0f6329e56d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Historia_live_commerce_od_telezakupow_do_handlu_na_zywo\"><\/span>Historia live commerce: od telezakup\u00f3w do handlu na \u017cywo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Powstanie_nowego_kanalu_sprzedazy\"><\/span>Powstanie nowego kana\u0142u sprzeda\u017cy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wydaje Ci si\u0119, \u017ce prowadzenie sprzeda\u017cy live jest nowym trendem? Nic bardziej mylnego! Korzenie tej strategii si\u0119gaj\u0105 znacznie wcze\u015bniej \u2013 a\u017c do lat 80. i 90., kiedy to telezakupy zrewolucjonizowa\u0142y spos\u00f3b, w jaki konsumenci pozyskiwali produkty bez wychodzenia z domu.<\/p>\n\n\n\n<p>Kana\u0142y takie jak na przyk\u0142ad Mango zbudowa\u0142y swoj\u0105 popularno\u015b\u0107 na prostym pomy\u015ble: prezenterzy prezentuj\u0105 produkty na \u017cywo w telewizji, zach\u0119caj\u0105c widz\u00f3w do ich zakupu przez telefon. Ten model sprzeda\u017cy oparty na interaktywno\u015bci i mo\u017cliwo\u015bci obejrzenia produktu w akcji odni\u00f3s\u0142 ogromny sukces, szczeg\u00f3lnie w bran\u017cach takich jak moda, kosmetyki czy elektronika.<\/p>\n\n\n\n<p>Pierwsza sprzeda\u017c live, jak\u0105 znamy w obecnym kszta\u0142cie, pojawi\u0142a si\u0119 kilkana\u015bcie lat p\u00f3\u017aniej.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Boom_na_sprzedaz_internetowa\"><\/span>Boom na sprzeda\u017c internetow\u0105<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jednak prawdziwa rewolucja w live streaming shopping przysz\u0142a z rozwojem Internetu i platform spo\u0142eczno\u015bciowych. Do prze\u0142omu dosz\u0142o w 2016 roku, kiedy chi\u0144ski gigant e-commerce Alibaba Group jako pierwszy zrealizowa\u0142 na du\u017c\u0105 skal\u0119 transmisj\u0119 na \u017cywo ze wbudowan\u0105 funkcj\u0105 zakup\u00f3w w ramach swojego sklepu online Taobao.<\/p>\n\n\n\n<p>W zaledwie kilka lat sukces live commerce w Chinach sta\u0142 si\u0119 faktem \u2013 szczeg\u00f3ln\u0105 rol\u0119 odegra\u0142a w tym przypadku pandemia, kiedy to influencerzy i celebryci zacz\u0119li regularnie przyci\u0105ga\u0107 miliony widz\u00f3w na transmisje prezentuj\u0105ce produkty. Z czasem inne kraje zacz\u0119\u0142y dostrzega\u0107 potencja\u0142 tej formy sprzeda\u017cy. W Stanach Zjednoczonych i Europie <strong>live commerce zyska\u0142o popularno\u015b\u0107 na takich platformach jak Instagram, TikTok, Facebook, a tak\u017ce na specjalnych platformach e-commerce<\/strong>, takich jak Amazon Live czy Taobao Live.<\/p>\n\n\n\n<p>Dzisiaj marki na ca\u0142ym \u015bwiecie wykorzystuj\u0105 popularno\u015b\u0107 live commerce oraz <a href=\"https:\/\/wenet.pl\/blog\/czy-social-commerce-rewolucjonizuje-zakupy-online-podsumowanie-raportu-o-e-handlu-w-polsce\/\">social commerce<\/a>, aby po\u0142\u0105czy\u0107 sprzeda\u017c z rozrywk\u0105 i budowa\u0107 g\u0142\u0119bsze relacje z klientami, wci\u0105\u017c nawi\u0105zuj\u0105c do dawnego ducha telezakup\u00f3w, ale w zupe\u0142nie nowej, cyfrowej rzeczywisto\u015bci.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ccb2ab25-2334-4479-993f-5deb6827013a\"><span class=\"hs-cta-node hs-cta-ccb2ab25-2334-4479-993f-5deb6827013a\" id=\"hs-cta-ccb2ab25-2334-4479-993f-5deb6827013a\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ccb2ab25-2334-4479-993f-5deb6827013a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11327 lazyload\" id=\"hs-cta-img-ccb2ab25-2334-4479-993f-5deb6827013a\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ccb2ab25-2334-4479-993f-5deb6827013a.png\"  alt=\"Zam\u00f3w budow\u0119 e-sklepu\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ccb2ab25-2334-4479-993f-5deb6827013a', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_sa_korzysci_z_live_commerce\"><\/span>Jakie s\u0105 korzy\u015bci z live commerce?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Eksperci, kt\u00f3rzy znaj\u0105 dobrze histori\u0119 i potencja\u0142 live commerce, doskonale wiedz\u0105, \u017ce ta strategia si\u0119 op\u0142aca.<\/p>\n\n\n\n<p>Aby przekona\u0107 Ci\u0119 do skorzystania z transmisji na \u017cywo, przygotowali\u015bmy list\u0119 korzy\u015bci, ale najpierw liczby!<\/p>\n\n\n\n<p>Wed\u0142ug raportu <a href=\"https:\/\/www.kobietyebiznesu.pl\/raport-the-power-of-social-i-live-commerce\/\">The Power of Social &amp; Live Commerce<\/a> a\u017c <strong>25% polskich konsument\u00f3w deklaruje, \u017ce dokona\u0142o zakupu podczas trwania live streaming<\/strong>. Podobne statystyki dotycz\u0105 zakup\u00f3w bezpo\u015brednio na platformach spo\u0142eczno\u015bciowych. Zazwyczaj kupuj\u0105 osoby najm\u0142odsze (15-24 lata), a popularno\u015b\u0107 tej formy kupowania nowych produkt\u00f3w spada wraz z wiekiem.<\/p>\n\n\n\n<p>Czy warto wi\u0119c zainwestowa\u0107 w handel na \u017cywo? Tak i to zdecydowanie! A jakie korzy\u015bci live commerce zapewni Twojej firmie? Oto kilka z nich:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Wzrost zaufania w\u015br\u00f3d kupuj\u0105cych<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Autentyczno\u015b\u0107 i zaufanie to kluczowe aspekty zwi\u0105zane z prowadzeniem sprzeda\u017cy live. Klienci maj\u0105 mo\u017cliwo\u015b\u0107 obserwacji produkt\u00f3w w rzeczywistym u\u017cyciu, co pozwala im lepiej oceni\u0107 ich warto\u015b\u0107. Jak wynika z naszego do\u015bwiadczenia, interakcja w czasie rzeczywistym z przedstawicielami sklepu online umo\u017cliwia uzyskanie szybkich odpowiedzi na pytania, co zwi\u0119ksza zaufanie do marki.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Natychmiastowe zakupy<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Cho\u0107 live sprzeda\u017cowy nie zawsze nale\u017cy do kategorii quick commerce, to jego niew\u0105tpliw\u0105 zalet\u0105 jest mo\u017cliwo\u015b\u0107 szybkich zakup\u00f3w. Metoda live commerce stawia na impulsywno\u015b\u0107 klient\u00f3w, oferuj\u0105c im opcj\u0119 &#8220;kup teraz&#8221;, co prowadzi do szybszych decyzji zakupowych. Dzi\u0119ki temu sprzedawcy mog\u0105 zwi\u0119kszy\u0107 swoj\u0105 sprzeda\u017c, a konsumenci cieszy\u0107 si\u0119 b\u0142yskawicznym dost\u0119pem do produkt\u00f3w.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Oferty specjalne<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Ta nowa forma sprzeda\u017cy online musi przyci\u0105gn\u0105\u0107 uwag\u0119 klient\u00f3w. W tym celu nierzadko stosuje si\u0119 wyj\u0105tkowe oferty. Specjalne promocje, rabaty czy limitowane produkty dost\u0119pne tylko podczas transmisji na \u017cywo stanowi\u0105 dodatkowy bodziec do zakupu. To sprawia, \u017ce odbiorcy live commerce czuj\u0105 si\u0119 wyj\u0105tkowi i doceniani.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bezpo\u015bredni feedback<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Za po\u015brednictwem transmisji live mo\u017cna uzyska\u0107 feedback od klient\u00f3w, co stanowi istotn\u0105 korzy\u015b\u0107 dla sprzedawc\u00f3w. Interakcja z kupuj\u0105cymi na \u017cywo pozwala lepiej zrozumie\u0107 ich potrzeby i oczekiwania, co mo\u017ce przyczyni\u0107 si\u0119 do dostosowania oferty oraz usprawnienia procesu sprzeda\u017cy internetowej.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Po\u0142\u0105czenie sprzeda\u017cy i rozrywki<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Ogl\u0105danie transmisji live musi dostarcza\u0107 zar\u00f3wno rozrywki, jak i produkt\u00f3w do zakupu. Prowadzenie ciekawych prezentacji, wydarze\u0144 live, konkurs\u00f3w czy sesji Q&amp;A sprawia, \u017ce proces zakupowy staje si\u0119 bardziej anga\u017cuj\u0105cy i przyjemny dla klient\u00f3w. To z kolei przek\u0142ada si\u0119 na wi\u0119ksze zainteresowanie ofert\u0105 oraz lojalno\u015b\u0107 wobec marki.<\/p>\n\n\n\n<p>Jak widzisz, sklepy online wykorzystuj\u0105 transmisje sprzeda\u017cowe, aby prezentowa\u0107 produkty, zwi\u0119ksza\u0107 sprzeda\u017c internetow\u0105 i budowa\u0107 zaufanie w\u015br\u00f3d potencjalnych klient\u00f3w. Odbiorcy live commerce za\u015b mog\u0105 obserwowa\u0107 i kupowa\u0107 towary w czasie rzeczywistym, korzysta\u0107 z wyj\u0105tkowych ofert i czerpa\u0107 rozrywk\u0119.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e78c642-e432-4a69-aeb2-7ae664918362\"><span class=\"hs-cta-node hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\" id=\"hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11327 lazyload\" id=\"hs-cta-img-2e78c642-e432-4a69-aeb2-7ae664918362\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362.png\"  alt=\"Zapisz si\u0119 na newsletter. Dostaniesz e-book w prezencie &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e78c642-e432-4a69-aeb2-7ae664918362', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_prowadzic_sprzedaz_na_zywo_Sposob_na_skuteczny_live_commerce\"><\/span>Jak prowadzi\u0107 sprzeda\u017c na \u017cywo? Spos\u00f3b na skuteczny live commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jak widzisz, sprzeda\u017c typu live commerce to coraz popularniejsza strategia, kt\u00f3ra \u0142\u0105czy w sobie elementy handlu internetowego, transmisji na \u017cywo i interakcji z klientami.<\/p>\n\n\n\n<p>Zastanawiasz si\u0119, jak wykorzysta\u0107 trend live commerce? Oto kilka wskaz\u00f3wek, kt\u00f3re pomog\u0105 Ci wdro\u017cy\u0107 skuteczn\u0105 kampani\u0119 sprzeda\u017cow\u0105.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wybierz_platforme_do_transmisji_sprzedazowych\"><\/span>Wybierz platform\u0119 do transmisji sprzeda\u017cowych<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kluczem do sukcesu w tej formie sprzeda\u017cy online jest dobranie odpowiedniej platformy live commerce, dostosowanej do Twojej grupy docelowej.<\/p>\n\n\n\n<p>M\u0142odsze pokolenia cz\u0119sto korzystaj\u0105 z Instagram Live czy TikTok Live, podczas gdy starsi u\u017cytkownicy mog\u0105 preferowa\u0107 Facebook Live lub YouTube. Istniej\u0105 tak\u017ce dedykowane kana\u0142y z funkcj\u0105 transmisji na \u017cywo, kt\u00f3re warto rozwa\u017cy\u0107.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Postaw_na_influencer_marketing_lub_wyjatkowa_osobowosc\"><\/span>Postaw na influencer marketing lub wyj\u0105tkow\u0105 osobowo\u015b\u0107<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bran\u017ca live commerce rz\u0105dzi si\u0119 swoimi prawami \u2013 to w\u0142a\u015bnie tutaj wa\u017cne s\u0105 osobowo\u015bci. Wyb\u00f3r prezentera lub influencera do prowadzenia sprzeda\u017cy internetowej to niezwykle wa\u017cny element. Prowadz\u0105cy musi by\u0107 komunikatywny, charyzmatyczny i dobrze zna\u0107 promowane produkty. Warto postawi\u0107 na osob\u0119, kt\u00f3ra cieszy si\u0119 zaufaniem i sympati\u0105 swojej spo\u0142eczno\u015bci.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zaplanuj_transmisje_live_commerce\"><\/span>Zaplanuj transmisje live commerce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Stosowanie live commerce wymaga zaplanowania strategii oraz sposob\u00f3w promocji. Przed rozpocz\u0119ciem transmisji na \u017cywo warto opracowa\u0107 scenariusz, om\u00f3wi\u0107 kluczowe produkty i przygotowa\u0107 odpowiedzi na ewentualne pytania klient\u00f3w. Zapewnij r\u00f3wnie\u017c szerok\u0105 reklam\u0119 nadchodz\u0105cej sesji w mediach spo\u0142eczno\u015bciowych.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zadbaj_o_technologie\"><\/span>Zadbaj o technologi\u0119<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jako\u015b\u0107 transmisji jest kluczowa dla sukcesu live commerce. Dobra kamera, mikrofon oraz stabilne po\u0142\u0105czenie internetowe to podstawa. Przeprowad\u017a pr\u00f3bne transmisje, aby unikn\u0105\u0107 problem\u00f3w technicznych.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zapewnij_wyjatkowo_korzystne_zakupy_na_zywo\"><\/span>Zapewnij wyj\u0105tkowo korzystne zakupy na \u017cywo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W trakcie transmisji sprzeda\u017cy live warto stworzy\u0107 ofert\u0119 na \u017cywo, kt\u00f3ra zach\u0119ci widz\u00f3w do zakup\u00f3w. Ekskluzywne rabaty dost\u0119pne tylko podczas sesji sprawi\u0105, \u017ce klienci poczuj\u0105 presj\u0119 czasu i b\u0119d\u0105 bardziej sk\u0142onni do szybkich finalizacji transakcji.<\/p>\n\n\n\n<p>Pod\u0105\u017caj\u0105c tymi wskaz\u00f3wkami, z \u0142atwo\u015bci\u0105 rozpoczniesz wydarzenia live commerce w swoim biznesie i zyskasz nowych klient\u00f3w, korzystaj\u0105c z interaktywnego i anga\u017cuj\u0105cego sposobu na zwi\u0119kszenie sprzeda\u017cy.<\/p>\n\n\n\n<p><\/p><div class=\"kieyb69f2c7567a443\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11327 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rxfwa69f2c7567a3ca {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rxfwa69f2c7567a3ca {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rxfwa69f2c7567a3ca {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rxfwa69f2c7567a3ca {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rxfwa69f2c7567a3ca {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"iwutq69f2c7567a34b\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11327 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.iwutq69f2c7567a34b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.iwutq69f2c7567a34b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.iwutq69f2c7567a34b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.iwutq69f2c7567a34b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.iwutq69f2c7567a34b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pvxcp69f2c7567a2ce\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11327 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pvxcp69f2c7567a2ce {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pvxcp69f2c7567a2ce {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pvxcp69f2c7567a2ce {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pvxcp69f2c7567a2ce {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pvxcp69f2c7567a2ce {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"iqqfy69f2c7567a251\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11327 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.iqqfy69f2c7567a251 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.iqqfy69f2c7567a251 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.iqqfy69f2c7567a251 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.iqqfy69f2c7567a251 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.iqqfy69f2c7567a251 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uztfr69f2c7567a1d9\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11327 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.uztfr69f2c7567a1d9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.uztfr69f2c7567a1d9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.uztfr69f2c7567a1d9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.uztfr69f2c7567a1d9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.uztfr69f2c7567a1d9 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wxjgx69f2c7567a15e\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11327 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wxjgx69f2c7567a15e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wxjgx69f2c7567a15e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wxjgx69f2c7567a15e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wxjgx69f2c7567a15e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wxjgx69f2c7567a15e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jqfvj69f2c7567a0df\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-11327 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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W jej trakcie Tw\u00f3j ulubiony influencer pokazuje produkt, kt\u00f3ry od dawna jest na Twojej li\u015bcie zakup\u00f3w. Mo\u017cesz zadawa\u0107 pytania, zobaczy\u0107 produkt w u\u017cyciu, a co najwa\u017cniejsze \u2013 kupi\u0107 go jednym klikni\u0119ciem. Tak w\u0142a\u015bnie dzia\u0142a sesja live commerce, nowoczesna forma sprzeda\u017cy, kt\u00f3ra [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":11329,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[147],"tags":[],"class_list":["post-11327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Live commerce \u2013 co to jest? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/live-commerce-co-to-jest\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live commerce \u2013 co to jest?\" \/>\n<meta property=\"og:description\" content=\"Wyobra\u017a sobie, \u017ce scrolujesz ulubione media spo\u0142eczno\u015bciowe, a nagle natrafiasz na transmisj\u0119 na \u017cywo. 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