{"id":11368,"date":"2024-11-05T13:12:59","date_gmt":"2024-11-05T12:12:59","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=11368"},"modified":"2024-11-05T13:13:03","modified_gmt":"2024-11-05T12:13:03","slug":"czym-jest-omnichannel","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/czym-jest-omnichannel\/","title":{"rendered":"Czym jest omnichannel?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/11\/omnichannel.jpg\" alt=\"omnichannel co to jest \" class=\"wp-image-11369 colorbox-11368 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/11\/omnichannel.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/11\/omnichannel-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/11\/omnichannel-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/11\/omnichannel-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/11\/omnichannel-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/11\/omnichannel-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/11\/omnichannel-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Z roku na rok ro\u015bnie liczba kana\u0142\u00f3w, przez kt\u00f3re klienci mog\u0105 komunikowa\u0107 si\u0119 z markami i dokonywa\u0107 zakup\u00f3w. W obliczu tego wyzwania, przedsi\u0119biorstwa musz\u0105 opracowa\u0107 nowoczesne strategie, kt\u00f3re umo\u017cliwi\u0105 im dotarcie do konsument\u00f3w na ka\u017cdym etapie ich zakupowej podr\u00f3\u017cy. Podej\u015bcie omnichannel, \u0142\u0105cz\u0105ce r\u00f3\u017cne formy interakcji w jedn\u0105 sp\u00f3jn\u0105 strategi\u0119, staje si\u0119 odpowiedzi\u0105 na te potrzeby. Dzi\u015b przyjrzymy si\u0119 bli\u017cej sprzeda\u017cy wielokana\u0142owej, jej zaletom oraz praktycznym wskaz\u00f3wkom, jak wprowadzi\u0107 wsp\u00f3\u0142prac\u0119 kana\u0142\u00f3w komunikacji.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-omnichannel\/#Omnichannel_%E2%80%93_definicja\" >Omnichannel \u2013 definicja<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-omnichannel\/#Na_czym_polega_marketing_i_sprzedaz_omnichannel\" >Na czym polega marketing i sprzeda\u017c omnichannel?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-omnichannel\/#Omnichannel_i_multichannel_%E2%80%93_czym_sie_roznia\" >Omnichannel i multichannel \u2013 czym si\u0119 r\u00f3\u017cni\u0105?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-omnichannel\/#Zarzadzanie_kanalami_sprzedazy\" >Zarz\u0105dzanie kana\u0142ami sprzeda\u017cy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-omnichannel\/#Doswiadczenie_klienta\" >Do\u015bwiadczenie klienta<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-omnichannel\/#Korzysci_omnichannel_%E2%80%93_co_moze_dac_Twojej_firmie_wielokanalowe_doswiadczenie_klienta\" >Korzy\u015bci omnichannel \u2013 co mo\u017ce da\u0107 Twojej firmie wielokana\u0142owe do\u015bwiadczenie klienta?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-omnichannel\/#Wieksza_lojalnosc_klientow\" >Wi\u0119ksza lojalno\u015b\u0107 klient\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-omnichannel\/#Zwiekszenie_sprzedazy_wielokanalowej\" >Zwi\u0119kszenie sprzeda\u017cy wielokana\u0142owej<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-omnichannel\/#Lepsze_doswiadczenia_dla_klientow_poprzez_analize_danych\" >Lepsze do\u015bwiadczenia dla klient\u00f3w poprzez analiz\u0119 danych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-omnichannel\/#Efektywnosc_operacyjna_jako_klucz_do_wzrostu_przychodow\" >Efektywno\u015b\u0107 operacyjna jako klucz do wzrostu przychod\u00f3w<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-omnichannel\/#Jakie_sa_glowne_przeszkody_we_wdrozeniu_omnichannel\" >Jakie s\u0105 g\u0142\u00f3wne przeszkody we wdro\u017ceniu omnichannel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-omnichannel\/#Jak_przebiega_wdrozenie_strategii_omnichannel\" >Jak przebiega wdro\u017cenie strategii omnichannel?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-omnichannel\/#Przeprowadz_audyt\" >Przeprowad\u017a audyt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-omnichannel\/#Poznaj_swoich_klientow\" >Poznaj swoich klient\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-omnichannel\/#Zintegruj_kanaly_i_technologie\" >Zintegruj kana\u0142y i technologie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-omnichannel\/#Przygotuj_zespol\" >Przygotuj zesp\u00f3\u0142<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-omnichannel\/#Monitoruj_i_optymalizuj\" >Monitoruj i optymalizuj<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-omnichannel\/#Skuteczna_strategia_omnichannel_na_przykladach\" >Skuteczna strategia omnichannel na przyk\u0142adach<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Omnichannel_%E2%80%93_definicja\"><\/span>Omnichannel \u2013 definicja<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W \u015bwiecie pe\u0142nym r\u00f3\u017cnorodnych kana\u0142\u00f3w sprzeda\u017cy i komunikacji oraz rosn\u0105cych oczekiwa\u0144 klient\u00f3w pojawia si\u0119 wyj\u0105tkowe podej\u015bcie, kt\u00f3re \u0142\u0105czy wszystko w jedn\u0105, harmonijn\u0105 ca\u0142o\u015b\u0107. To w\u0142a\u015bnie<strong> strategia omnichannel \u2013 klucz do zrozumienia i spe\u0142nienia potrzeb wsp\u00f3\u0142czesnych konsument\u00f3w<\/strong>.<\/p>\n\n\n\n<p>Na czym polega to rewolucyjne podej\u015bcie do obs\u0142ugi klienta, sprzeda\u017cy i marketingu? Wyobra\u017a sobie, \u017ce jeste\u015b w centrum labiryntu, kt\u00f3ry sk\u0142ada si\u0119 z r\u00f3\u017cnych dr\u00f3g (kana\u0142\u00f3w) &#8211; sklep\u00f3w stacjonarnych, technologii e-commerce, aplikacji mobilnych czy medi\u00f3w spo\u0142eczno\u015bciowych. Twoim zadaniem jest dotrze\u0107 do celu, czyli dokona\u0107 zakupu. W sprzeda\u017cy omnichannel \u015bcie\u017cka ta staje si\u0119 przejrzysta i \u0142atwy do pokonania.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Na_czym_polega_marketing_i_sprzedaz_omnichannel\"><\/span>Na czym polega marketing i sprzeda\u017c omnichannel?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kluczowym elementem tej koncepcji jest zrozumienie i dostosowanie si\u0119 do preferencji klient\u00f3w. Dzi\u0119ki temu mo\u017cliwe jest tworzenie spersonalizowanych do\u015bwiadcze\u0144 zakupowych, kt\u00f3re sprawiaj\u0105, \u017ce kupuj\u0105cy czuj\u0105 si\u0119 wyj\u0105tkowo. Opisywana strategia pozwala na gromadzenie informacji o zachowaniach i potrzebach konsument\u00f3w, kt\u00f3re nast\u0119pnie s\u0105 wykorzystywane do dostosowania oferty i komunikacji.<\/p>\n\n\n\n<p>Jednym z najwa\u017cniejszych aspekt\u00f3w podej\u015bcia omnichannel jest sp\u00f3jne do\u015bwiadczenie klienta. Dzi\u0119ki temu mo\u017cna zacz\u0105\u0107 przegl\u0105da\u0107 ofert\u0119 w sklepie stacjonarnym, a potem kontynuowa\u0107 zakupy w aplikacji mobilnej, nie trac\u0105c \u017cadnych informacji czy jako\u015bci obs\u0142ugi. To r\u00f3wnie\u017c oznacza, \u017ce kupuj\u0105cy mog\u0105 liczy\u0107 na wsparcie ze strony doradc\u00f3w niezale\u017cnie od tego, czy kontaktuj\u0105 si\u0119 z nimi przez telefon, czat czy media spo\u0142eczno\u015bciowe.<\/p>\n\n\n\n<p><strong>Strategia wielokana\u0142owa sprzeda\u017cy to przysz\u0142o\u015b\u0107 marketingu i handlu<\/strong>, kt\u00f3ra ju\u017c teraz zyskuje coraz wi\u0119ksze uznanie w\u015br\u00f3d przedsi\u0119biorc\u00f3w i klient\u00f3w. Dzi\u0119ki tej koncepcji mo\u017cliwe jest tworzenie sp\u00f3jnych i anga\u017cuj\u0105cych do\u015bwiadcze\u0144 zakupowych, kt\u00f3re zadowol\u0105 nawet najbardziej wymagaj\u0105cych odbiorc\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ccb2ab25-2334-4479-993f-5deb6827013a\"><span class=\"hs-cta-node hs-cta-ccb2ab25-2334-4479-993f-5deb6827013a\" id=\"hs-cta-ccb2ab25-2334-4479-993f-5deb6827013a\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ccb2ab25-2334-4479-993f-5deb6827013a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11368 lazyload\" id=\"hs-cta-img-ccb2ab25-2334-4479-993f-5deb6827013a\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ccb2ab25-2334-4479-993f-5deb6827013a.png\"  alt=\"Zam\u00f3w budow\u0119 e-sklepu\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ccb2ab25-2334-4479-993f-5deb6827013a', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Omnichannel_i_multichannel_%E2%80%93_czym_sie_roznia\"><\/span>Omnichannel i multichannel \u2013 czym si\u0119 r\u00f3\u017cni\u0105?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cho\u0107 oba terminy brzmi\u0105 podobnie, prezentuj\u0105 zupe\u0142nie inne podej\u015bcie do zarz\u0105dzania kana\u0142ami sprzeda\u017cy oraz do\u015bwiadczeniem klienta. Poni\u017cej przyjrzymy si\u0119 r\u00f3\u017cnicom, aby lepiej zrozumie\u0107, jak dzia\u0142aj\u0105 poszczeg\u00f3lne strategie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zarzadzanie_kanalami_sprzedazy\"><\/span>Zarz\u0105dzanie kana\u0142ami sprzeda\u017cy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W podej\u015bciu multichannel firma obs\u0142uguje wiele kana\u0142\u00f3w komunikacji, takich jak sklepy stacjonarne, sklepy internetowe czy media spo\u0142eczno\u015bciowe. Jednak ka\u017cdy z nich dzia\u0142a niezale\u017cnie od siebie, co mo\u017ce prowadzi\u0107 do niesp\u00f3jno\u015bci wizerunku marki. W efekcie klient mo\u017ce czu\u0107 si\u0119 zagubiony lub sfrustrowany brakiem ci\u0105g\u0142o\u015bci w obs\u0142udze.<\/p>\n\n\n\n<p>Natomiast <strong>odpowiednio realizowana strategia omnichannel zak\u0142ada pe\u0142n\u0105 integracj\u0119 kana\u0142\u00f3w sprzeda\u017cy<\/strong>. Dzi\u0119ki temu klient ma zapewnion\u0105 elastyczno\u015b\u0107 zakup\u00f3w &#8211; zaczyna je w jednym kanale, a kontynuuje w innym, ciesz\u0105c si\u0119 sp\u00f3jnym do\u015bwiadczeniem. To pozwala na lepsze zrozumienie potrzeb kupuj\u0105cych, dostosowanie oferty do ich oczekiwa\u0144 i wzrost przychod\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doswiadczenie_klienta\"><\/span>Do\u015bwiadczenie klienta<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W przypadku podej\u015bcia multichannel klient r\u00f3\u017cnymi kana\u0142ami dokonuje zakup\u00f3w, ale jego do\u015bwiadczenie nie jest zharmonizowane. W takiej sytuacji mo\u017ce by\u0107 konieczne powtarzanie danych klient\u00f3w lub dostosowywanie si\u0119 do r\u00f3\u017cnic w ofercie. To mo\u017ce prowadzi\u0107 do frustracji i utraty zaufania.<\/p>\n\n\n\n<p>Z kolei w drugim przypadku mamy do czynienia z wielokana\u0142owym do\u015bwiadczeniem klienta, kt\u00f3re jest dostosowane do wcze\u015bniejszych interakcji z firm\u0105. Dzi\u0119ki temu konkretny kupuj\u0105cy czuje si\u0119 rozumiany i doceniony, co znacz\u0105co podnosi jako\u015b\u0107 obs\u0142ugi. Ponadto, ta strategia sprzeda\u017cy i marketingu sprawia, \u017ce klient jest bardziej sk\u0142onny do ponownego skorzystania ze spersonalizowanej oferty marki.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e78c642-e432-4a69-aeb2-7ae664918362\"><span class=\"hs-cta-node hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\" id=\"hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11368 lazyload\" id=\"hs-cta-img-2e78c642-e432-4a69-aeb2-7ae664918362\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362.png\"  alt=\"Zapisz si\u0119 na newsletter. Dostaniesz e-book w prezencie &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e78c642-e432-4a69-aeb2-7ae664918362', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Korzysci_omnichannel_%E2%80%93_co_moze_dac_Twojej_firmie_wielokanalowe_doswiadczenie_klienta\"><\/span>Korzy\u015bci omnichannel \u2013 co mo\u017ce da\u0107 Twojej firmie wielokana\u0142owe do\u015bwiadczenie klienta?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jak wynika z mojego do\u015bwiadczenia, prawid\u0142owo realizowana strategia omnichannel mo\u017ce przynie\u015b\u0107 wiele korzy\u015bci \u2013 r\u00f3wnie\u017c ma\u0142ej i \u015bredniej firmie. Co mo\u017cesz zyska\u0107 poprzez integracj\u0119 kana\u0142\u00f3w komunikacji? Poni\u017cej znajdziesz najwa\u017cniejsze korzy\u015bci z perspektywy przedsi\u0119biorcy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wieksza_lojalnosc_klientow\"><\/span>Wi\u0119ksza lojalno\u015b\u0107 klient\u00f3w<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wiesz ju\u017c, \u017ce omnichannel marketing i sprzeda\u017c polegaj\u0105 na zapewnieniu sp\u00f3jnego do\u015bwiadczenia klienta na r\u00f3\u017cnych kana\u0142ach. Takie podej\u015bcie prowadzi do wi\u0119kszej satysfakcji klient\u00f3w. Dlaczego? Gdy odbiorca czuje si\u0119 dobrze obs\u0142u\u017cony i rozumiany, ch\u0119tniej wraca do sklepu, robi wygodne zakupy, korzysta z program\u00f3w lojalno\u015bciowych itd. Wszystko to sk\u0142ada si\u0119 na lojalno\u015b\u0107 wobec marki.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zwiekszenie_sprzedazy_wielokanalowej\"><\/span>Zwi\u0119kszenie sprzeda\u017cy wielokana\u0142owej<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zastanawiasz si\u0119, co zyskasz poza wi\u0119kszym zaanga\u017cowaniem klient\u00f3w? A czy wiesz, \u017ce konsumenci korzystaj\u0105cy z wi\u0119cej ni\u017c jednego kana\u0142u maj\u0105 tendencj\u0119 do wydawania wi\u0119cej pieni\u0119dzy?<\/p>\n\n\n\n<p>Dzi\u0119ki podej\u015bciu omnichannel mo\u017cesz dotrze\u0107 do nich w r\u00f3\u017cnych momentach ich \u015bcie\u017cki zakupowej (od sprzeda\u017cy offline, po zakupy online), co zwi\u0119ksza szans\u0119 na finalizacj\u0119 transakcji.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lepsze_doswiadczenia_dla_klientow_poprzez_analize_danych\"><\/span>Lepsze do\u015bwiadczenia dla klient\u00f3w poprzez analiz\u0119 danych<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zbieranie danych klient\u00f3w, takich jak np. historie zakup\u00f3w z r\u00f3\u017cnych kana\u0142\u00f3w, pozwala firmom lepiej zrozumie\u0107 zachowania i preferencje. Taka analiza pozwala podejmowa\u0107 bardziej trafne decyzje marketingowe, dostosowane do potrzeb odbiorc\u00f3w.<\/p>\n\n\n\n<p>Wraz ze wzrostem zadowolenia klienta ro\u015bnie te\u017c szansa na zwi\u0119kszenie sprzeda\u017cy i zyskanie przewagi konkurencyjnej.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Efektywnosc_operacyjna_jako_klucz_do_wzrostu_przychodow\"><\/span>Efektywno\u015b\u0107 operacyjna jako klucz do wzrostu przychod\u00f3w<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Co jeszcze mo\u017ce da\u0107 firmie wsp\u00f3\u0142praca kana\u0142\u00f3w sprzeda\u017cy i marketingu? Ot\u00f3\u017c podej\u015bcie omnichannel mo\u017ce poprawi\u0107 efektywno\u015b\u0107 operacyjn\u0105 biznesu. Eliminuj\u0105c redundancj\u0119 i optymalizuj\u0105c procesy, oszcz\u0119dzasz czas i zasoby, co przek\u0142ada si\u0119 na wi\u0119ksze zyski.<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/028e116a-2710-4c5e-b99b-8d0f6329e56d\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_sa_glowne_przeszkody_we_wdrozeniu_omnichannel\"><\/span>Jakie s\u0105 g\u0142\u00f3wne przeszkody we wdro\u017ceniu omnichannel?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Chcesz wdro\u017cy\u0107 wielokana\u0142ow\u0105 strategi\u0119 marketingow\u0105 i sprzeda\u017cow\u0105? Zanim przyst\u0105pisz do realizacji swoich plan\u00f3w, warto oceni\u0107 ryzyko takiego kroku. Pomo\u017ce Ci w tym kr\u00f3tki opis, najcz\u0119\u015bciej pojawiaj\u0105cych si\u0119 problem\u00f3w. Oto najwi\u0119ksze wyzwania omnichannel.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Technologiczna integracja system\u00f3w<\/strong>\n<ul class=\"wp-block-list\">\n<li>Wyzwanie: po\u0142\u0105czenie r\u00f3\u017cnych system\u00f3w (CRM, technologii e-commerce, magazyn).<\/li>\n\n\n\n<li>Skutek: trudno\u015bci w zapewnieniu sp\u00f3jnych informacji i bezproblemowej obs\u0142ugi klienta.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Wysokie koszty inwestycji<\/strong>\n<ul class=\"wp-block-list\">\n<li>Wymagane: zakup narz\u0119dzi, rozbudowa infrastruktury IT, szkolenia pracownik\u00f3w, zaawansowane systemy informatyczne.<\/li>\n\n\n\n<li>Bariera: znaczne wydatki mog\u0105 by\u0107 problemem dla ma\u0142ych i \u015brednich firm, kt\u00f3re nie zawsze widz\u0105 natychmiastowy zwrot z inwestycji.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Zarz\u0105dzanie danymi i analityka<\/strong>\n<ul class=\"wp-block-list\">\n<li>Potrzeba: efektywne zbieranie, analizowanie i wykorzystywanie danych o klientach.<\/li>\n\n\n\n<li>Problem: firmy cz\u0119sto nie maj\u0105 odpowiednich narz\u0119dzi i proces\u00f3w do prze\u0142o\u017cenia danych klient\u00f3w na spersonalizowane dzia\u0142ania.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Zarz\u0105dzanie zmian\u0105 i ryzykiem<\/strong>\n<ul class=\"wp-block-list\">\n<li>Wymagane: stopniowe wdra\u017canie nowych element\u00f3w strategii omnichannel i transparentna komunikacja.<\/li>\n\n\n\n<li>Ryzyko: mo\u017cliwy op\u00f3r pracownik\u00f3w i klient\u00f3w przyzwyczajonych do dotychczasowych standard\u00f3w.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Bezpiecze\u0144stwo danych klient\u00f3w<\/strong>\n<ul class=\"wp-block-list\">\n<li>Konieczno\u015b\u0107: zgodno\u015b\u0107 z przepisami o ochronie danych i zwi\u0119kszone zabezpieczenia IT.<\/li>\n\n\n\n<li>Zagro\u017cenie: ka\u017cde naruszenie bezpiecze\u0144stwa podwa\u017ca zaufanie i lojalno\u015b\u0107 klient\u00f3w, co mo\u017ce zaszkodzi\u0107 sprzeda\u017cy online i offline.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-028e116a-2710-4c5e-b99b-8d0f6329e56d\"><span class=\"hs-cta-node hs-cta-028e116a-2710-4c5e-b99b-8d0f6329e56d\" id=\"hs-cta-028e116a-2710-4c5e-b99b-8d0f6329e56d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/028e116a-2710-4c5e-b99b-8d0f6329e56d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11368 lazyload\" id=\"hs-cta-img-028e116a-2710-4c5e-b99b-8d0f6329e56d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/028e116a-2710-4c5e-b99b-8d0f6329e56d.png\"  alt=\"e-commerce_v1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '028e116a-2710-4c5e-b99b-8d0f6329e56d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_przebiega_wdrozenie_strategii_omnichannel\"><\/span>Jak przebiega wdro\u017cenie strategii omnichannel?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sprzeda\u017c i marketing omnichannel to coraz bardziej popularna koncepcja w biznesie, kt\u00f3ra pozwala na tworzenie sp\u00f3jnego i jednolitego do\u015bwiadczenia zakupowego dla klient\u00f3w w r\u00f3\u017cnych kana\u0142ach komunikacji.<\/p>\n\n\n\n<p>Wdro\u017cenie tej strategii mo\u017ce przynie\u015b\u0107 wiele korzy\u015bci, takich jak zwi\u0119kszenie lojalno\u015bci klient\u00f3w, sp\u00f3jno\u015b\u0107 wizerunku marki czy przewaga konkurencyjna. Oto jak wdro\u017cy\u0107 takie podej\u015bcie w swojej firmie:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przeprowadz_audyt\"><\/span>Przeprowad\u017a audyt<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zbadaj, kt\u00f3re kana\u0142y i elementy strategii omnichannel s\u0105 obecnie wykorzystywane w Twojej firmie i jak s\u0105 ze sob\u0105 powi\u0105zane. Spr\u00f3buj zrozumie\u0107, kt\u00f3re z nich s\u0105 najbardziej efektywne, a kt\u00f3re wymagaj\u0105 poprawy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Poznaj_swoich_klientow\"><\/span>Poznaj swoich klient\u00f3w<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zbieraj dane o swoich odbiorcach z r\u00f3\u017cnych kana\u0142\u00f3w, aby lepiej zrozumie\u0107 ich potrzeby, preferencje i zachowania. Uzyskane informacje pozwol\u0105 zapewni\u0107 lepsze do\u015bwiadczenia dla klient\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zintegruj_kanaly_i_technologie\"><\/span>Zintegruj kana\u0142y i technologie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wprowad\u017a do swojej firmy narz\u0119dzia, kt\u00f3re u\u0142atwi\u0105 integracj\u0119 kana\u0142\u00f3w komunikacji. W\u015br\u00f3d popularnych rozwi\u0105za\u0144 wyr\u00f3\u017cniamy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Systemy ERP<\/strong>, kt\u00f3re wspieraj\u0105 procesy takie jak ksi\u0119gowo\u015b\u0107, HR, sprzeda\u017c, zakupy i zarz\u0105dzanie gospodark\u0105 magazynow\u0105. Zapewniaj\u0105 one aktualne informacje o stanach magazynowych i zam\u00f3wieniach w r\u00f3\u017cnych kana\u0142ach, pozwalaj\u0105c firmie koordynowa\u0107 sprzeda\u017c online i offline, kontrolowa\u0107 koszty i optymalizowa\u0107 operacje.<\/li>\n\n\n\n<li><strong>Systemy WMS<\/strong> usprawniaj\u0105 procesy takie jak przyjmowanie, przechowywanie i wysy\u0142ka towar\u00f3w. W sprzeda\u017cy omnichannel WMS pomaga monitorowa\u0107 dost\u0119pno\u015b\u0107 produkt\u00f3w w czasie rzeczywistym, przyspiesza realizacj\u0119 zam\u00f3wie\u0144 (np. w modelach Click and Collect) i usprawnia logistyk\u0119 zwrot\u00f3w, co zwi\u0119ksza efektywno\u015b\u0107 obs\u0142ugi klienta.<\/li>\n<\/ul>\n\n\n\n<p>Dzi\u0119ki odpowiednim narz\u0119dziom mo\u017cesz du\u017co lepiej kontrolowa\u0107 procesy i \u015bledzi\u0107 wyniki.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przygotuj_zespol\"><\/span>Przygotuj zesp\u00f3\u0142<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zapewnij odpowiednie szkolenia dla swojego zespo\u0142u, aby wszyscy pracownicy byli \u015bwiadomi nowej strategii i potrafili korzysta\u0107 z nowych technologii. Wsp\u00f3lna wiedza i umiej\u0119tno\u015bci s\u0105 kluczowe, aby m\u00f3c zapewni\u0107 wielokana\u0142owe do\u015bwiadczenie klienta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monitoruj_i_optymalizuj\"><\/span>Monitoruj i optymalizuj<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Regularnie \u015bled\u017a wyniki wdro\u017conej strategii i analizuj zebrane dane. Na tej podstawie wprowadzaj niezb\u0119dne zmiany i ulepszenia, aby stale doskonali\u0107 swoje podej\u015bcie do klient\u00f3w.<\/p>\n\n\n\n<p>Pami\u0119taj, \u017ce <strong>w\u0142a\u015bciwie realizowana strategia omnichannel<\/strong> <strong>to proces ci\u0105g\u0142y<\/strong>, kt\u00f3ry wymaga sta\u0142ego monitorowania, analizy i dostosowywania si\u0119 do zmieniaj\u0105cych si\u0119 potrzeb konsument\u00f3w. Tylko w ten spos\u00f3b mo\u017cna osi\u0105gn\u0105\u0107 lepsze wyniki i zbudowa\u0107 trwa\u0142e relacje z klientami, kt\u00f3re przek\u0142adaj\u0105 si\u0119 na d\u0142ugoterminowe korzy\u015bci dla firmy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Skuteczna_strategia_omnichannel_na_przykladach\"><\/span>Skuteczna strategia omnichannel na przyk\u0142adach<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Przyk\u0142ady strategii wdro\u017conych przez r\u00f3\u017cne marki ilustruj\u0105, jak po\u0142\u0105czenie r\u00f3\u017cnych kana\u0142\u00f3w sprzeda\u017cy i komunikacji mo\u017ce stworzy\u0107 sp\u00f3jne, wygodne do\u015bwiadczenia zakupowe dla klient\u00f3w. Oto kilka inspiruj\u0105cych przyk\u0142ad\u00f3w:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Marka <strong>Sephora<\/strong> \u0142\u0105czy sprzeda\u017c online i offline, oferuj\u0105c funkcj\u0119 \u201eClick and Collect\u201d \u2013 klienci mog\u0105 zam\u00f3wi\u0107 produkt w Internecie i odebra\u0107 go w sklepie stacjonarnym.<\/li>\n\n\n\n<li>Aplikacja od firmy <strong>IKEA <\/strong>wykorzystuje rzeczywisto\u015b\u0107 rozszerzon\u0105 (AR), pozwalaj\u0105c u\u017cytkownikom \u201eustawi\u0107\u201d meble w swoim mieszkaniu przed zakupem.<\/li>\n\n\n\n<li>Sklep odzie\u017cowy <strong>H&amp;M<\/strong> wprowadzi\u0142 funkcj\u0119 \u201eScan &amp; Find\u201d \u2013 klient skanuje kod produktu w sklepie, aby znale\u017a\u0107 go online, je\u015bli jego rozmiar lub kolor nie jest dost\u0119pny stacjonarnie.<\/li>\n<\/ol>\n\n\n\n<p>Jak widzisz, r\u00f3\u017cne elementy strategii omnichannel przynosz\u0105 wymierne korzy\u015bci zar\u00f3wno klientom, jak i firmom, zapewniaj\u0105c sp\u00f3jno\u015b\u0107, wygod\u0119 i personalizacj\u0119 na ka\u017cdym etapie \u015bcie\u017cki zakupowej.<\/p><div class=\"rgrfw69f2c6e82eb2a\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11368 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Z roku na rok ro\u015bnie liczba kana\u0142\u00f3w, przez kt\u00f3re klienci mog\u0105 komunikowa\u0107 si\u0119 z markami i dokonywa\u0107 zakup\u00f3w. W obliczu tego wyzwania, przedsi\u0119biorstwa musz\u0105 opracowa\u0107 nowoczesne strategie, kt\u00f3re umo\u017cliwi\u0105 im dotarcie do konsument\u00f3w na ka\u017cdym etapie ich zakupowej podr\u00f3\u017cy. Podej\u015bcie omnichannel, \u0142\u0105cz\u0105ce r\u00f3\u017cne formy interakcji w jedn\u0105 sp\u00f3jn\u0105 strategi\u0119, staje si\u0119 odpowiedzi\u0105 na te potrzeby. [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":11369,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[147],"tags":[],"class_list":["post-11368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Czym jest omnichannel? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/czym-jest-omnichannel\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Czym jest omnichannel?\" \/>\n<meta property=\"og:description\" content=\"Z roku na rok ro\u015bnie liczba kana\u0142\u00f3w, przez kt\u00f3re klienci mog\u0105 komunikowa\u0107 si\u0119 z markami i dokonywa\u0107 zakup\u00f3w. 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