{"id":11386,"date":"2024-11-08T15:29:58","date_gmt":"2024-11-08T14:29:58","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=11386"},"modified":"2026-04-28T12:14:04","modified_gmt":"2026-04-28T10:14:04","slug":"sprzedaz-abonamentowa-w-sklepie-internetowym-co-musisz-wiedziec","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/sprzedaz-abonamentowa-w-sklepie-internetowym-co-musisz-wiedziec\/","title":{"rendered":"Sprzeda\u017c abonamentowa w sklepie internetowym \u2013 co musisz wiedzie\u0107?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/11\/model-subskrypcyjny.png\" alt=\"Model subskrypcyjny w sklepie internetowym\" class=\"wp-image-11387 colorbox-11386 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/11\/model-subskrypcyjny.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/11\/model-subskrypcyjny-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/11\/model-subskrypcyjny-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/11\/model-subskrypcyjny-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/11\/model-subskrypcyjny-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/11\/model-subskrypcyjny-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/11\/model-subskrypcyjny-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Pewnie zauwa\u017cyli\u015bcie, \u017ce sprzeda\u017c subskrypcyjna zdobywa popularno\u015b\u0107, a wielu przedsi\u0119biorc\u00f3w widzi w niej ogromny potencja\u0142. Prowadz\u0105c sklep internetowy, warto zastanowi\u0107 si\u0119, czy taki model biznesowy pasuje do Twojej oferty. \u017beby podj\u0105\u0107 decyzj\u0119, przyda Ci si\u0119 gar\u015b\u0107 wiedzy.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/sprzedaz-abonamentowa-w-sklepie-internetowym-co-musisz-wiedziec\/#Sprzedaz_abonamentowa_%E2%80%93_na_czym_polega\" >Sprzeda\u017c abonamentowa \u2013 na czym polega?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/sprzedaz-abonamentowa-w-sklepie-internetowym-co-musisz-wiedziec\/#Sklep_internetowy_abonamentowy_%E2%80%93_jakie_branze_sa_najpopularniejsze\" >Sklep internetowy abonamentowy \u2013 jakie bran\u017ce s\u0105 najpopularniejsze?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/sprzedaz-abonamentowa-w-sklepie-internetowym-co-musisz-wiedziec\/#Rodzaje_modeli_subskrypcyjnych\" >Rodzaje modeli subskrypcyjnych<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/sprzedaz-abonamentowa-w-sklepie-internetowym-co-musisz-wiedziec\/#Elementy_wdrozenia_sprzedazy_abonamentowej\" >Elementy wdro\u017cenia sprzeda\u017cy abonamentowej<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/sprzedaz-abonamentowa-w-sklepie-internetowym-co-musisz-wiedziec\/#Oprogramowane_i_integracja_sklepu_internetowego\" >Oprogramowane i integracja sklepu internetowego<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/sprzedaz-abonamentowa-w-sklepie-internetowym-co-musisz-wiedziec\/#Dopasowanie_oferty_i_platnosci_cykliczne\" >Dopasowanie oferty i p\u0142atno\u015bci cykliczne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/sprzedaz-abonamentowa-w-sklepie-internetowym-co-musisz-wiedziec\/#Przetestowanie_elastycznosci_i_wartosci_dodanej\" >Przetestowanie elastyczno\u015bci i warto\u015bci dodanej<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/sprzedaz-abonamentowa-w-sklepie-internetowym-co-musisz-wiedziec\/#Obsluga_klienta_i_metody_platnosci\" >Obs\u0142uga klienta i metody p\u0142atno\u015bci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/sprzedaz-abonamentowa-w-sklepie-internetowym-co-musisz-wiedziec\/#Monitorowanie_danych_i_analiza_wynikow\" >Monitorowanie danych i analiza wynik\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/sprzedaz-abonamentowa-w-sklepie-internetowym-co-musisz-wiedziec\/#Biznes_subskrypcyjny_%E2%80%93_marketing_i_budowanie_lojalnosci\" >Biznes subskrypcyjny \u2013 marketing i budowanie lojalno\u015bci<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/sprzedaz-abonamentowa-w-sklepie-internetowym-co-musisz-wiedziec\/#Wady_i_zalety_sprzedazy_abonamentowej\" >Wady i zalety sprzeda\u017cy abonamentowej<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/sprzedaz-abonamentowa-w-sklepie-internetowym-co-musisz-wiedziec\/#Przyszlosc_sprzedazy_subskrypcyjnej_%E2%80%93_podsumowanie\" >Przysz\u0142o\u015b\u0107 sprzeda\u017cy subskrypcyjnej \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sprzedaz_abonamentowa_%E2%80%93_na_czym_polega\"><\/span>Sprzeda\u017c abonamentowa \u2013 na czym polega?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sprzeda\u017c abonamentowa to <strong>model, w kt\u00f3rym klienci p\u0142ac\u0105 regularnie za dost\u0119p do produkt\u00f3w lub us\u0142ug<\/strong> \u2013 np. co miesi\u0105c, co kwarta\u0142 lub co rok. Umo\u017cliwia to sta\u0142e i przewidywalne przychody, a tak\u017ce zwi\u0119ksza warto\u015b\u0107 klienta (LTV \u2013 Lifetime Value). Dla konsument\u00f3w to wygoda \u2013 nie musz\u0105 ponownie sk\u0142ada\u0107 zam\u00f3wie\u0144, a produkty lub us\u0142ugi trafiaj\u0105 do nich regularnie.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11386 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<p>Sprzeda\u017c abonamentowa ma wiele zastosowa\u0144:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Produkty codziennego u\u017cytku<\/strong>: kosmetyki, \u015brodki czysto\u015bci, suplementy diety.<\/li>\n\n\n\n<li><strong>Akcesoria hobbystyczne<\/strong>: np. boxy z ksi\u0105\u017ckami, komiksy, zestawy do majsterkowania.<\/li>\n\n\n\n<li><strong>Ekskluzywne oferty<\/strong>: dost\u0119p do unikalnych produkt\u00f3w lub us\u0142ug tylko dla subskrybent\u00f3w.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sklep_internetowy_abonamentowy_%E2%80%93_jakie_branze_sa_najpopularniejsze\"><\/span>Sklep internetowy abonamentowy \u2013 jakie bran\u017ce s\u0105 najpopularniejsze?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nie wszystkie produkty nadaj\u0105 si\u0119 do sprzeda\u017cy abonamentowej. Najlepiej sprawdzaj\u0105 si\u0119 te, kt\u00f3re:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u0105 regularnie zu\u017cywane<\/strong>: Produkty, kt\u00f3re klient potrzebuje cyklicznie, np. kawa, \u017cywno\u015b\u0107, \u015brodki czysto\u015bci.<\/li>\n\n\n\n<li><strong>Dostarczaj\u0105 warto\u015bciowego do\u015bwiadczenia<\/strong>: Tutaj \u015bwietnie sprawdzaj\u0105 si\u0119 np. boxy z kosmetykami, kt\u00f3re oferuj\u0105 co miesi\u0105c co\u015b nowego.<\/li>\n\n\n\n<li><strong>Oferuj\u0105 ekskluzywny dost\u0119p<\/strong>: Specjalistyczne us\u0142ugi, jak dost\u0119p do premium tre\u015bci, kurs\u00f3w online, aplikacji.<\/li>\n<\/ul>\n\n\n\n<p>Zastan\u00f3w si\u0119, kt\u00f3re z Twoich produkt\u00f3w lub us\u0142ug mog\u0105 pasowa\u0107 do kt\u00f3rego\u015b z tych profili. Z czasem b\u0119dziesz m\u00f3g\u0142 dostosowa\u0107 ofert\u0119 subskrypcyjn\u0105 do potrzeb swoich klient\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rodzaje_modeli_subskrypcyjnych\"><\/span>Rodzaje modeli subskrypcyjnych<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Model dost\u0119pu (Access) <\/strong>\u2013 klienci p\u0142ac\u0105 za dost\u0119p do platformy, tre\u015bci lub us\u0142ug przez okre\u015blony czas. Przyk\u0142ady: serwisy streamingowe (Netflix, Spotify) lub subskrypcje prasowe.<\/li>\n\n\n\n<li><strong>Model produktu (Product)<\/strong> \u2013 klient regularnie otrzymuje fizyczny produkt w ramach subskrypcji. Przyk\u0142ady: boxy z kosmetykami, jedzeniem, artyku\u0142ami dla zwierz\u0105t (np. Birchbox, HelloFresh).<\/li>\n\n\n\n<li><strong>Model oparty na uzupe\u0142nieniach (Replenishment)<\/strong> \u2013 subskrypcje dla produkt\u00f3w, kt\u00f3re wymagaj\u0105 regularnego uzupe\u0142niania, np. \u015brodki higieniczne, witaminy, karma dla zwierz\u0105t.<\/li>\n\n\n\n<li><strong>Model oprogramowania jako us\u0142ugi (SaaS, Software as a Service)<\/strong> \u2013 subskrypcja na oprogramowanie dost\u0119pne online, np. Microsoft 365, Adobe Creative Cloud.<\/li>\n\n\n\n<li><strong>Model klubowy (Membership)<\/strong> \u2013 subskrypcja zapewnia cz\u0142onkostwo i dost\u0119p do specjalnych tre\u015bci, wydarze\u0144, rabat\u00f3w lub spo\u0142eczno\u015bci. Przyk\u0142ady: Amazon Prime, Patreon.<\/li>\n\n\n\n<li><strong>Model edukacyjny \/ kursowy<\/strong> \u2013 klienci p\u0142ac\u0105 za dost\u0119p do kurs\u00f3w, szkole\u0144 i edukacji online, np. MasterClass, Skillshare, LinkedIn Learning.<\/li>\n\n\n\n<li><strong>Model freemium<\/strong> \u2013 podstawowe funkcje dost\u0119pne s\u0105 za darmo, a p\u0142atne subskrypcje odblokowuj\u0105 dodatkowe funkcje lub tre\u015bci, np. wersje premium aplikacji, takie jak Spotify, LinkedIn.<\/li>\n\n\n\n<li><strong>Model cyklicznych us\u0142ug (Service-based)<\/strong> \u2013 subskrypcja na us\u0142ugi \u015bwiadczone regularnie, np. subskrypcje na opiek\u0119 nad domem, samochodem czy zdrowiem.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Elementy_wdrozenia_sprzedazy_abonamentowej\"><\/span>Elementy wdro\u017cenia sprzeda\u017cy abonamentowej<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wdro\u017cenie sprzeda\u017cy abonamentowej w e-commerce wymaga odpowiednich dzia\u0142a\u0144. Oto kilka kluczowych krok\u00f3w:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oprogramowane_i_integracja_sklepu_internetowego\"><\/span>Oprogramowane i integracja sklepu internetowego<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tw\u00f3j sklep internetowy musi by\u0107 wyposa\u017cony w odpowiednie narz\u0119dzie obs\u0142uguj\u0105ce subskrypcje. Platformy e-commerce, takie jak Shopify, WooCommerce czy Magento, maj\u0105 specjalne modu\u0142y lub integracje, kt\u00f3re pozwalaj\u0105 \u0142atwo zarz\u0105dza\u0107 subskrypcjami. Zwr\u00f3\u0107 uwag\u0119 na funkcje, takie jak automatyczne przetwarzanie p\u0142atno\u015bci, elastyczne plany subskrypcyjne, czy mo\u017cliwo\u015b\u0107 zarz\u0105dzania subskrypcjami przez klienta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dopasowanie_oferty_i_platnosci_cykliczne\"><\/span>Dopasowanie oferty i p\u0142atno\u015bci cykliczne<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zastan\u00f3w si\u0119, jakie produkty najlepiej pasuj\u0105 do abonamentu i ustal cykl dostaw \u2013 miesi\u0119czny, kwartalny, p\u00f3\u0142roczny. Dobrze przemy\u015blany cykl dostosowany do potrzeb klient\u00f3w mo\u017ce znacz\u0105co wp\u0142yn\u0105\u0107 na zadowolenie i d\u0142ugoterminowe zaanga\u017cowanie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przetestowanie_elastycznosci_i_wartosci_dodanej\"><\/span>Przetestowanie elastyczno\u015bci i warto\u015bci dodanej<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Klienci ceni\u0105 mo\u017cliwo\u015b\u0107 dostosowania subskrypcji do swoich potrzeb. Warto umo\u017cliwi\u0107 im wyb\u00f3r cyklu dostaw, \u0142atwe zmiany w subskrypcji lub jej zawieszenie. Kluczem do utrzymania klienta jest tak\u017ce warto\u015b\u0107 dodana, np. darmowe pr\u00f3bki, ekskluzywne rabaty, a nawet drobne upominki.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Obsluga_klienta_i_metody_platnosci\"><\/span>Obs\u0142uga klienta i metody p\u0142atno\u015bci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W sprzeda\u017cy abonamentowej obs\u0142uga klienta jest niezwykle wa\u017cna. Klient musi mie\u0107 poczucie, \u017ce mo\u017ce liczy\u0107 na pomoc w ka\u017cdej sytuacji, np. przy zmianie adresu dostawy, przerwie w subskrypcji, czy problemach z p\u0142atno\u015bci\u0105.<\/p>\n\n\n\n<p>Kwestie p\u0142atno\u015bci to istotna cz\u0119\u015b\u0107 modelu abonamentowego. Regularne obci\u0105\u017cenie konta wymaga zaufania klienta, a wi\u0119c system musi by\u0107 niezawodny. Dobrym rozwi\u0105zaniem s\u0105 bezpieczne systemy p\u0142atno\u015bci cyklicznych, jak Stripe, PayPal, czy Klarna, kt\u00f3re oferuj\u0105 intuicyjn\u0105 obs\u0142ug\u0119, przejrzysto\u015b\u0107 transakcji oraz powiadomienia o zbli\u017caj\u0105cych si\u0119 p\u0142atno\u015bciach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monitorowanie_danych_i_analiza_wynikow\"><\/span>Monitorowanie danych i analiza wynik\u00f3w<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jak w ka\u017cdym modelu sprzeda\u017cy, r\u00f3wnie\u017c w abonamentowym kluczowe jest monitorowanie wynik\u00f3w. Regularna analiza wska\u017anik\u00f3w, takich jak:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Churn Rate<\/strong> (wska\u017anik odej\u015b\u0107 subskrybent\u00f3w),<\/li>\n\n\n\n<li><strong>Customer Lifetime Value<\/strong> (LTV \u2013 warto\u015b\u0107 \u017cyciowa klienta),<\/li>\n\n\n\n<li><strong>Average Revenue Per User<\/strong> (\u015bredni przych\u00f3d na u\u017cytkownika).<\/li>\n<\/ul>\n\n\n\n<p>To pozwoli Ci odpowiednio dostosowywa\u0107 ofert\u0119 i eliminowa\u0107 problemy. Dzi\u0119ki analizie mo\u017cesz r\u00f3wnie\u017c wy\u0142apa\u0107 trend porzucania subskrypcji i wprowadza\u0107 zmiany w strategii, aby przeciwdzia\u0142a\u0107 odp\u0142ywowi klient\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11386 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Biznes_subskrypcyjny_%E2%80%93_marketing_i_budowanie_lojalnosci\"><\/span>Biznes subskrypcyjny \u2013 marketing i budowanie lojalno\u015bci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sprzeda\u017c abonamentowa wymaga odpowiedniego marketingu. Pami\u0119taj o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Wizualnym przedstawieniu oferty na stronie g\u0142\u00f3wnej<\/strong>: Twoi klienci musz\u0105 wiedzie\u0107, \u017ce istnieje opcja subskrypcji.<\/li>\n\n\n\n<li><strong>Edukacji na temat korzy\u015bci p\u0142yn\u0105cych z subskrypcji<\/strong>: Na przyk\u0142ad, wyja\u015bnij, ile klient mo\u017ce zaoszcz\u0119dzi\u0107 przy d\u0142ugoterminowym zam\u00f3wieniu.<\/li>\n\n\n\n<li><strong>Programie lojalno\u015bciowym<\/strong>: Mo\u017cesz nagradza\u0107 klient\u00f3w za przed\u0142u\u017cenie subskrypcji, oferuj\u0105c specjalne zni\u017cki lub bonusy dla d\u0142ugoletnich subskrybent\u00f3w.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wady_i_zalety_sprzedazy_abonamentowej\"><\/span>Wady i zalety sprzeda\u017cy abonamentowej<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Zalety:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Stabilne przychody<\/strong>: Zapewniaj\u0105 przewidywalny przep\u0142yw \u015brodk\u00f3w finansowych.<\/li>\n\n\n\n<li><strong>Wzrost warto\u015bci klienta<\/strong>: Subskrybenci cz\u0119sto s\u0105 lojalni i generuj\u0105 wy\u017cszy LTV.<\/li>\n\n\n\n<li><strong>Budowanie relacji z klientem<\/strong>: Model abonamentowy sprzyja budowaniu d\u0142ugotrwa\u0142ych relacji.<\/li>\n<\/ul>\n\n\n\n<p><strong>Wady:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Potrzeba wysokiej jako\u015bci obs\u0142ugi klienta<\/strong>: Klienci oczekuj\u0105 b\u0142yskawicznej pomocy i elastyczno\u015bci.<\/li>\n\n\n\n<li><strong>Potencjalny wska\u017anik odp\u0142ywu<\/strong>: Subskrybenci mog\u0105 rezygnowa\u0107, je\u015bli nie dostrzeg\u0105 korzy\u015bci lub jako\u015b\u0107 obs\u0142ugi spadnie.<\/li>\n\n\n\n<li><strong>Ryzyko zwi\u0105zane z logistyk\u0105<\/strong>: Sta\u0142a dostawa wymaga perfekcyjnego zarz\u0105dzania zapasami i logistyk\u0105.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przyszlosc_sprzedazy_subskrypcyjnej_%E2%80%93_podsumowanie\"><\/span>Przysz\u0142o\u015b\u0107 sprzeda\u017cy subskrypcyjnej \u2013 podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sprzeda\u017c abonamentowa mo\u017ce by\u0107 znakomitym krokiem naprz\u00f3d dla wielu sklep\u00f3w internetowych. Dzi\u0119ki niej mo\u017cna nie tylko przewidywalnie zarz\u0105dza\u0107 przychodami, ale te\u017c budowa\u0107 d\u0142ugotrwa\u0142\u0105 relacj\u0119 z klientem. Pami\u0119taj jednak, \u017ce kluczem do sukcesu jest dostarczanie warto\u015bci, elastyczno\u015b\u0107 oferty oraz doskona\u0142a obs\u0142uga klienta. Warto r\u00f3wnie\u017c stale monitorowa\u0107 wska\u017aniki i odpowiednio reagowa\u0107 na wszelkie zmiany w zachowaniach klient\u00f3w.<\/p>\n\n\n\n<p>Rozwa\u017c wdro\u017cenie modelu abonamentowego, je\u015bli jeste\u015b got\u00f3w na d\u0142ugoterminowe zaanga\u017cowanie i zrozumienie, \u017ce lojalno\u015b\u0107 klient\u00f3w wymaga nie tylko \u015bwietnego produktu, ale te\u017c profesjonalnego wsparcia.<\/p>\n\n\n\n<p><\/p><div class=\"ntmou69f2bb6e090ee\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11386 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vxgvz69f2bb6e06e6b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vxgvz69f2bb6e06e6b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vxgvz69f2bb6e06e6b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vxgvz69f2bb6e06e6b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vxgvz69f2bb6e06e6b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"flebu69f2bb6e06de6\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11386 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.flebu69f2bb6e06de6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.flebu69f2bb6e06de6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.flebu69f2bb6e06de6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.flebu69f2bb6e06de6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.flebu69f2bb6e06de6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"kwrxa69f2bb6e06d6a\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11386 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.kwrxa69f2bb6e06d6a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.kwrxa69f2bb6e06d6a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.kwrxa69f2bb6e06d6a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.kwrxa69f2bb6e06d6a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.kwrxa69f2bb6e06d6a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"umuqj69f2bb6e06cef\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11386 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.umuqj69f2bb6e06cef {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.umuqj69f2bb6e06cef {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.umuqj69f2bb6e06cef {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.umuqj69f2bb6e06cef {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.umuqj69f2bb6e06cef {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zqsqi69f2bb6e06c68\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11386 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zqsqi69f2bb6e06c68 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zqsqi69f2bb6e06c68 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zqsqi69f2bb6e06c68 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zqsqi69f2bb6e06c68 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zqsqi69f2bb6e06c68 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tlhyi69f2bb6e06bee\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-11386 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tlhyi69f2bb6e06bee {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tlhyi69f2bb6e06bee {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tlhyi69f2bb6e06bee {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tlhyi69f2bb6e06bee {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tlhyi69f2bb6e06bee {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tfvbe69f2bb6e06b7c\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11386 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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