{"id":11390,"date":"2024-11-13T13:24:11","date_gmt":"2024-11-13T12:24:11","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=11390"},"modified":"2024-11-13T13:24:14","modified_gmt":"2024-11-13T12:24:14","slug":"jak-nawiazac-wspolprace-z-influencerem","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/jak-nawiazac-wspolprace-z-influencerem\/","title":{"rendered":"Jak nawi\u0105za\u0107 wsp\u00f3\u0142prac\u0119 z influencerem?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/11\/wspolpraca_z_influencerem.jpg\" alt=\"wsp\u00f3\u0142praca z influencerem na czym polega\" class=\"wp-image-11392 colorbox-11390 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/11\/wspolpraca_z_influencerem.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/11\/wspolpraca_z_influencerem-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/11\/wspolpraca_z_influencerem-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/11\/wspolpraca_z_influencerem-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/11\/wspolpraca_z_influencerem-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/11\/wspolpraca_z_influencerem-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/11\/wspolpraca_z_influencerem-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Social Media s\u0105 dzi\u015b miejscem, gdzie rozgrywaj\u0105 si\u0119 najwa\u017cniejsze kampanie marketingowe, a influencerzy odgrywaj\u0105 w nich kluczow\u0105 rol\u0119. Wykorzystanie tw\u00f3rc\u00f3w internetowych w swoich dzia\u0142aniach online mo\u017ce pom\u00f3c w budowaniu zasi\u0119gu, rozpoznawalno\u015bci i wizerunku marki, ale wymaga znajomo\u015bci kilku zasad. Chcesz nawi\u0105za\u0107 wsp\u00f3\u0142prac\u0119, ale nie wiesz, jak si\u0119 za to zabra\u0107? Przeczytaj i dowiedz si\u0119, czym dok\u0142adnie jest influencer marketing i jak m\u0105drze podej\u015b\u0107 do tego tematu, aby osi\u0105gn\u0105\u0107 maksymalne rezultaty.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/jak-nawiazac-wspolprace-z-influencerem\/#Czym_jest_influencer_marketing\" >Czym jest influencer marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/jak-nawiazac-wspolprace-z-influencerem\/#Wspolpraca_marki_z_influencerami_%E2%80%93_czy_warto\" >Wsp\u00f3\u0142praca marki z influencerami \u2013 czy warto?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/jak-nawiazac-wspolprace-z-influencerem\/#Strategia_wspolpracy_z_influencerem_%E2%80%93_jak_ja_stworzyc_krok_po_kroku\" >Strategia wsp\u00f3\u0142pracy z influencerem \u2013 jak j\u0105 stworzy\u0107 krok po kroku?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/jak-nawiazac-wspolprace-z-influencerem\/#Krok_pierwszy_okreslenie_celow_kampanii_marketingowej\" >Krok pierwszy: okre\u015blenie cel\u00f3w kampanii marketingowej<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/jak-nawiazac-wspolprace-z-influencerem\/#Krok_drugi_wybor_influencera\" >Krok drugi: wyb\u00f3r influencera<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/jak-nawiazac-wspolprace-z-influencerem\/#Krok_trzeci_negocjacje_z_tworcami\" >Krok trzeci: negocjacje z tw\u00f3rcami<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/jak-nawiazac-wspolprace-z-influencerem\/#Krok_czwarty_ustal_warunki_wspolpracy_z_influencerami\" >Krok czwarty: ustal warunki wsp\u00f3\u0142pracy z influencerami<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/jak-nawiazac-wspolprace-z-influencerem\/#Krok_piaty_monitoruj_wyniki\" >Krok pi\u0105ty: monitoruj wyniki<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/jak-nawiazac-wspolprace-z-influencerem\/#Jakie_sa_najpopularniejsze_formy_skutecznej_kampanii_influencerskiej\" >Jakie s\u0105 najpopularniejsze formy skutecznej kampanii influencerskiej?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/jak-nawiazac-wspolprace-z-influencerem\/#Program_ambasadorow_marki\" >Program ambasador\u00f3w marki<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/jak-nawiazac-wspolprace-z-influencerem\/#Product_placement\" >Product placement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/jak-nawiazac-wspolprace-z-influencerem\/#Transmisje_na_zywo\" >Transmisje na \u017cywo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/jak-nawiazac-wspolprace-z-influencerem\/#Wspolpraca_reklamowa\" >Wsp\u00f3\u0142praca reklamowa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/jak-nawiazac-wspolprace-z-influencerem\/#Kreatywna_wspolpraca_na_profilu_marki\" >Kreatywna wsp\u00f3\u0142praca na profilu marki<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_jest_influencer_marketing\"><\/span><strong>Czym jest influencer marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jak dotrze\u0107 do nowych klient\u00f3w, zyska\u0107 ich uwag\u0119 i zbudowa\u0107 zaufanie w \u015bwiecie, w kt\u00f3rym tradycyjna reklama nie zawsze dzia\u0142a? Odpowiedzi\u0105 mo\u017ce by\u0107 influencer marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nie wierzysz? Niech argumentem b\u0119d\u0105 statystyki pochodz\u0105ce z portalu <a href=\"https:\/\/www.wpbeginner.com\/pl\/research\/influencer-marketing-statistics\/\">WPBeginers<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>83% w\u0142a\u015bcicieli firm, kt\u00f3rzy stosuj\u0105 strategi\u0119 influencer marketingu, twierdzi, \u017ce pomog\u0142a im w rozwoju ich firm.<\/li>\n\n\n\n<li>Wed\u0142ug 60% marketer\u00f3w tre\u015bci od tw\u00f3rc\u00f3w internetowych osi\u0105gaj\u0105 lepsze wyniki ni\u017c tradycyjne posty zwi\u0105zane z mark\u0105.<\/li>\n\n\n\n<li>90% kupuj\u0105cych przyznaje, \u017ce tre\u015bci generowane przez u\u017cytkownik\u00f3w (takie jak recenzje od influencera) wp\u0142ywaj\u0105 na ich nawyki zakupowe.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ale wr\u00f3\u0107my na chwilk\u0119 do podstaw \u2013 influencer marketing to nowoczesna taktyka promocyjna, w kt\u00f3rej kluczow\u0105 rol\u0119 odgrywaj\u0105 osoby z du\u017cym zasi\u0119giem w mediach spo\u0142eczno\u015bciowych takich jak Instagram, TikTok, YouTube i inne. Ta forma reklamy ju\u017c kilka lat temu zyska\u0142a ogromn\u0105 popularno\u015b\u0107, umo\u017cliwiaj\u0105c skuteczne nawi\u0105zywanie relacji z potencjalnymi klientami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fundamentem opisywanej strategii jest <strong>influencer, czyli osoba, kt\u00f3ra dzi\u0119ki swojej wiarygodno\u015bci, wiedzy i autentyczno\u015bci zdoby\u0142a zaufanie obserwuj\u0105cych<\/strong>, a jej rekomendacje s\u0105 dla tych odbiorc\u00f3w istotnym wska\u017anikiem warto\u015bci produktu lub us\u0142ugi. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kreatywna wsp\u00f3\u0142praca z takimi tw\u00f3rcami pozwala firmom dotrze\u0107 do nowej grupy potencjalnych klient\u00f3w i budowa\u0107 z nimi relacj\u0119 w spos\u00f3b bardziej osobisty ni\u017c w przypadku tradycyjnych reklam.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><span class=\"hs-cta-node hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" id=\"hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11390 lazyload\" id=\"hs-cta-img-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d.png\"  alt=\"marketing_lokalny_v2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '81ecea7f-bbdd-429e-a7f6-087d54e2346d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wspolpraca_marki_z_influencerami_%E2%80%93_czy_warto\"><\/span>Wsp\u00f3\u0142praca marki z influencerami \u2013 czy warto?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wci\u0105\u017c zastanawiasz si\u0119, czy wsp\u00f3\u0142praca z influencerami si\u0119 op\u0142aca? W takim razie przedstawi\u0119 Ci teraz kilka korzy\u015bci, kt\u00f3re mo\u017cesz osi\u0105gn\u0105\u0107, decyduj\u0105c si\u0119 na tak\u0105 kampani\u0119 marketingow\u0105.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Budowanie \u015bwiadomo\u015bci marki<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Jak opisywana strategia pomaga w budowaniu \u015bwiadomo\u015bci marki? Ot\u00f3\u017c influencer dysponuje gotow\u0105 publiczno\u015bci\u0105, do kt\u00f3rej mo\u017cesz dotrze\u0107, przekazuj\u0105c autentyczne i jako\u015bciowe tre\u015bci. W ten spos\u00f3b Twoja firma mo\u017ce szybko zyska\u0107 nowych odbiorc\u00f3w i sta\u0107 si\u0119 rozpoznawalna.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co wi\u0119cej, rekomendacje influencer\u00f3w cz\u0119sto s\u0105 postrzegane jako bardziej wiarygodne ni\u017c tradycyjne reklamy, co dodatkowo wzmacnia \u015bwiadomo\u015b\u0107 marki.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zwi\u0119kszenie zaufania<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tw\u00f3rcy internetowi s\u0105 postrzegani przez swoich widz\u00f3w jako wiarygodne \u017ar\u00f3d\u0142o informacji, a ich poparcie cz\u0119sto przek\u0142ada si\u0119 na wi\u0119ksze zaufanie do promowanej firmy. Nie bez powodu wielu z nich zostaje tak\u017ce ambasadorami marki.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dzi\u0119ki efektywnej wsp\u00f3\u0142pracy z influencerami mo\u017cesz zbudowa\u0107 silniejsz\u0105 relacj\u0119 ze swoimi klientami oraz wzmocni\u0107 pozytywne skojarzenia z oferowanymi produktami czy us\u0142ugami.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Wi\u0119ksze zaanga\u017cowanie odbiorc\u00f3w<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Twoje kana\u0142y Social Media nie generuj\u0105 satysfakcjonuj\u0105cych liczb? Wykorzystaj zasi\u0119g influencera oraz to, jak anga\u017cuje swoj\u0105 publiczno\u015b\u0107.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Popularni tw\u00f3rcy w ramach wsp\u00f3\u0142pracy ambasadorskiej czy innej zach\u0119caj\u0105 odbiorc\u00f3w do rozmowy i interakcji, co pozytywnie wp\u0142ywa na postrzeganie marki. Taka strategia pozwala firmom lepiej zrozumie\u0107 potrzeby swoich klient\u00f3w, a tak\u017ce zbiera\u0107 cenne informacje zwrotne na temat oferty.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Promowanie produkt\u00f3w<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ostatnia, ale nie mniej wa\u017cna zaleta influencer marketingu, to zwi\u0119kszenie konwersji. Je\u015bli tw\u00f3rcy internetowi promuj\u0105 produkt, kt\u00f3ry trafia w potrzeby odbiorc\u00f3w, mog\u0105 oni szybko przekszta\u0142ci\u0107 si\u0119 w klient\u00f3w. To oznacza, \u017ce <strong>wsp\u00f3\u0142praca z influencerami mo\u017ce przyczyni\u0107 si\u0119 do wzrostu sprzeda\u017cy<\/strong> oraz zwi\u0119kszenia liczby lojalnych kupuj\u0105cych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pozyskiwanie klient\u00f3w dzi\u0119ki wsp\u00f3\u0142pracy z influencerem brzmi ca\u0142kiem dobrze, prawda? Zobacz, co musisz zrobi\u0107, aby zaplanowa\u0107 skuteczn\u0105 strategi\u0119.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e78c642-e432-4a69-aeb2-7ae664918362\"><span class=\"hs-cta-node hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\" id=\"hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11390 lazyload\" id=\"hs-cta-img-2e78c642-e432-4a69-aeb2-7ae664918362\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362.png\"  alt=\"Zapisz si\u0119 na newsletter. Dostaniesz e-book w prezencie &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e78c642-e432-4a69-aeb2-7ae664918362', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategia_wspolpracy_z_influencerem_%E2%80%93_jak_ja_stworzyc_krok_po_kroku\"><\/span>Strategia wsp\u00f3\u0142pracy z influencerem \u2013 jak j\u0105 stworzy\u0107 krok po kroku?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Krok_pierwszy_okreslenie_celow_kampanii_marketingowej\"><\/span>Krok pierwszy: okre\u015blenie cel\u00f3w kampanii marketingowej<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Chcesz nawi\u0105za\u0107 wsp\u00f3\u0142prac\u0119 ze znanym tw\u00f3rc\u0105? Zanim wyjdziesz z atrakcyjn\u0105 propozycj\u0105, musisz jeszcze wykona\u0107 kilka wa\u017cnych krok\u00f3w. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A jednym z pierwszych powinno by\u0107 jasne okre\u015blenie, jakie wyniki kampanii chcesz osi\u0105gn\u0105\u0107. Z mojego do\u015bwiadczenia wynika, \u017ce s\u0105 to zwykle takie cele jak:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>budowanie rozpoznawalno\u015bci marki,<\/li>\n\n\n\n<li>promowanie produkt\u00f3w lub us\u0142ug,<\/li>\n\n\n\n<li>zwi\u0119kszenie ruchu na stronie internetowej i w mediach spo\u0142eczno\u015bciowych,<\/li>\n\n\n\n<li>pozyskanie nowych klient\u00f3w.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Wyra\u017ane okre\u015blenie cel\u00f3w jako\u015bciowych kampanii pomo\u017ce Ci dobra\u0107 odpowiedniego tw\u00f3rc\u0119 internetowego oraz okre\u015bli\u0107 form\u0119 wsp\u00f3\u0142pracy, kt\u00f3ra najlepiej b\u0119dzie pasowa\u0142a do Twojej strategii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Krok_drugi_wybor_influencera\"><\/span>Krok drugi: wyb\u00f3r influencera<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Rynek influencer marketingu nieustannie si\u0119 rozwija, wi\u0119c masz du\u017cy wyb\u00f3r. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pami\u0119taj jednak, \u017ce nie mo\u017cesz podj\u0105\u0107 tej decyzji zbyt pochopnie, dlatego miej na uwadze kilka wa\u017cnych kryteri\u00f3w oceny.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dopasowanie do marki<\/strong>: wybierz tw\u00f3rc\u0119 internetowego, kt\u00f3rego wizerunek, warto\u015bci i styl komunikacji s\u0105 sp\u00f3jne z Twoj\u0105 dzia\u0142alno\u015bci\u0105. To sprawi, \u017ce odbiorcy uznaj\u0105 Wasz\u0105 wsp\u00f3\u0142prac\u0119 za naturaln\u0105.<\/li>\n\n\n\n<li><strong>Grupa docelowa<\/strong>: przeanalizuj grup\u0119 odbiorc\u00f3w influencera. Sprawd\u017a, czy pokrywa si\u0119 ona z Twoj\u0105 w\u0142asn\u0105, dzi\u0119ki czemu dotrzesz do os\u00f3b, kt\u00f3re faktycznie mog\u0105 by\u0107 zainteresowane Twoim produktem.<\/li>\n\n\n\n<li><strong>Zasi\u0119g influencera i zaanga\u017cowanie:<\/strong> du\u017ca liczba obserwuj\u0105cych to nie wszystko \u2013 wi\u0119kszy zasi\u0119g nie zawsze oznacza lepsze rezultaty. Cz\u0119sto mikroinfluencerzy (posiadaj\u0105cy od kilku do kilkunastu tysi\u0119cy odbiorc\u00f3w) maj\u0105 mocniejsze relacje ze spo\u0142eczno\u015bci\u0105, co przek\u0142ada si\u0119 na wy\u017csze zaanga\u017cowanie. Dlatego nie patrz na jedn\u0105 statystyk\u0119 \u2013 we\u017a pod uwag\u0119 zawarto\u015b\u0107 medi\u00f3w spo\u0142eczno\u015bciowych, ich jako\u015b\u0107 oraz r\u00f3\u017cne dane analityczne. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O czym musisz wi\u0119c pami\u0119ta\u0107, wchodz\u0105c na rynek influencer marketingu? Zastan\u00f3w si\u0119 ju\u017c na tym etapie, czy wsp\u00f3\u0142praca z tw\u00f3rcami niszowymi nie b\u0119dzie pasowa\u0142a lepiej do Twojej grupy docelowej, czy jednak wolisz, aby ambasadorzy marki mieli wi\u0119kszy zasi\u0119g.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Krok_trzeci_negocjacje_z_tworcami\"><\/span>Krok trzeci: negocjacje z tw\u00f3rcami<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mikroinfluencerzy? Tw\u00f3rcy internetowi? A mo\u017ce influencerzy-celebryci? Gdy ju\u017c znajdziesz odpowiedniego kandydata, czas na kontakt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W pierwszej wiadomo\u015bci przedstaw swoj\u0105 firm\u0119 i kr\u00f3tko opisz, dlaczego wybra\u0142e\u015b w\u0142a\u015bnie t\u0119 osob\u0119 do wsp\u00f3\u0142pracy reklamowej. Mo\u017cesz odnie\u015b\u0107 si\u0119 do jego\/jej wcze\u015bniejszych publikacji i zawarto\u015bci medi\u00f3w spo\u0142eczno\u015bciowych, kt\u00f3re Ci\u0119 zainteresowa\u0142y, co poka\u017ce, \u017ce faktycznie znasz i doceniasz jego\/jej prac\u0119.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pami\u0119taj o otwarto\u015bci \u2013 staraj si\u0119 nie narzuca\u0107 zbyt szczeg\u00f3\u0142owych warunk\u00f3w wsp\u00f3\u0142pracy na samym pocz\u0105tku, daj\u0105c influencerowi przestrze\u0144 na przedstawienie swoich pomys\u0142\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Krok_czwarty_ustal_warunki_wspolpracy_z_influencerami\"><\/span>Krok czwarty: ustal warunki wsp\u00f3\u0142pracy z influencerami<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Co musisz zrobi\u0107, kiedy influencer wyrazi zainteresowanie wsp\u00f3\u0142prac\u0105 reklamow\u0105? W tym momencie musicie ustali\u0107 wsp\u00f3lnie kluczowe aspekty przysz\u0142ej kampanii marketingowej. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oto warunki, o kt\u00f3rych warto pami\u0119ta\u0107:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Platforma influencer marketingu<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Zdecydujcie, czy ma to by\u0107 post na Instagramie, film na YouTube, relacja na \u017cywo czy mo\u017ce kr\u00f3tkie wideo na TikToku? Ka\u017cdy kana\u0142 Social Media rz\u0105dzi si\u0119 swoimi prawami, wi\u0119c warto dostosowa\u0107 form\u0119 do platformy i stylu, jaki prezentuje influencer.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Czas trwania wsp\u00f3\u0142pracy<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Przygotowuj\u0105c wszelkie potrzebne dokumenty, musisz wskaza\u0107 r\u00f3wnie\u017c, czy b\u0119dzie to jednorazowa akcja, czy d\u0142ugoterminowa wsp\u00f3\u0142praca ambasadorska (co cz\u0119sto daje lepsze efekty).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Warunki finansowe<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Koszt wsp\u00f3\u0142pracy z influencerem zale\u017cy od jego popularno\u015bci, zasi\u0119g\u00f3w oraz formy wsp\u00f3\u0142pracy. Mo\u017cesz ustali\u0107 wynagrodzenie sta\u0142e za kampani\u0119 lub proponowa\u0107 dodatkowe bonusy, np. od liczby sprzeda\u017cy. Pami\u0119taj, aby zapisa\u0107 to w umowie o dzie\u0142o czy umowie zlecenie \u2013 w zale\u017cno\u015bci, jaki rodzaj zatrudnienia wybierzecie wsp\u00f3lnie z tw\u00f3rc\u0105.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Obowi\u0105zki i oczekiwania<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Warto zawrze\u0107 wszystkie ustalenia w umowie (mo\u017cesz w tym miejscu zaznaczy\u0107 r\u00f3wnie\u017c cele kampanii), by zminimalizowa\u0107 ryzyko nieporozumie\u0144.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Krok_piaty_monitoruj_wyniki\"><\/span>Krok pi\u0105ty: monitoruj wyniki<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Po wdro\u017ceniu strategii influencer marketingu monitoruj wyniki kampanii, sprawdzaj\u0105c, czy wsp\u00f3\u0142praca przynosi zak\u0142adane efekty. Zwr\u00f3\u0107 uwag\u0119 na wska\u017aniki takie jak:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zasi\u0119g i wy\u015bwietlenia post\u00f3w,<\/li>\n\n\n\n<li>zaanga\u017cowanie (komentarze, polubienia, udost\u0119pnienia),<\/li>\n\n\n\n<li>liczba odwiedzin na stronie lub konwersji.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Analiza pozwoli Ci oceni\u0107 skuteczno\u015b\u0107 reklamy oraz wprowadza\u0107 ewentualne poprawki przy kolejnych wsp\u00f3\u0142pracach z tw\u00f3rcami internetowymi.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11390 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_sa_najpopularniejsze_formy_skutecznej_kampanii_influencerskiej\"><\/span>Jakie s\u0105 najpopularniejsze formy skutecznej kampanii influencerskiej?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wsp\u00f3\u0142praca z influencerami sta\u0142a si\u0119 istotn\u0105 cz\u0119\u015bci\u0105 strategii marketingowej wielu marek. Dzi\u0119ki r\u00f3\u017cnorodnym formom takiej kampanii, firmy mog\u0105 dotrze\u0107 do szerokiej grupy odbiorc\u00f3w w atrakcyjny i efektywny spos\u00f3b. Oto jak mo\u017cesz dzia\u0142a\u0107 razem z popularnymi tw\u00f3rcami internetowymi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Program_ambasadorow_marki\"><\/span>Program ambasador\u00f3w marki<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Influencerzy staj\u0105 si\u0119 ambasadorami marki na d\u0142u\u017cszy czas.<\/li>\n\n\n\n<li>Promuj\u0105 us\u0142ugi lub produkty w swoich kana\u0142ach medi\u00f3w spo\u0142eczno\u015bciowych.<\/li>\n\n\n\n<li>Buduj\u0105 zaufanie do firmy w\u015br\u00f3d swoich obserwator\u00f3w.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_placement\"><\/span>Product placement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Produkt marki jest umieszczany w tre\u015bciach influencera, np. w filmach, zdj\u0119ciach czy artyku\u0142ach.<\/li>\n\n\n\n<li>Cz\u0119sto wykorzystywany spos\u00f3b, aby wprowadzi\u0107 produkt w spos\u00f3b naturalny i nieinwazyjny.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Transmisje_na_zywo\"><\/span>Transmisje na \u017cywo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Influencer prowadzi transmisj\u0119 na \u017cywo, np. na Instagramie, TikToku czy YouTube.<\/li>\n\n\n\n<li>Mo\u017ce to by\u0107 pokaz produktu, Q&amp;A zwi\u0105zane z mark\u0105 lub wydarzenie.<\/li>\n\n\n\n<li>Pozwalaj\u0105 na interakcj\u0119 z grup\u0105 docelow\u0105 w czasie rzeczywistym.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wspolpraca_reklamowa\"><\/span>Wsp\u00f3\u0142praca reklamowa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Influencer tworzy tre\u015b\u0107 promuj\u0105c\u0105 produkt lub us\u0142ug\u0119 na swoim profilu.<\/li>\n\n\n\n<li>Tre\u015b\u0107 jest oznaczona jako sponsorowana, co jest wymagane przez prawo.<\/li>\n\n\n\n<li>Mo\u017ce to by\u0107 zdj\u0119cie, film, artyku\u0142 czy post na blogu.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kreatywna_wspolpraca_na_profilu_marki\"><\/span>Kreatywna wsp\u00f3\u0142praca na profilu marki<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tw\u00f3rcy internetowi przygotowuj\u0105 tre\u015bci, kt\u00f3re s\u0105 publikowane w Social Mediach i innych kana\u0142ach marki.<\/li>\n\n\n\n<li>Mo\u017ce to by\u0107 zdj\u0119cie, film, artyku\u0142 czy nawet ca\u0142a seria post\u00f3w.<\/li>\n\n\n\n<li>Pozwala na dotarcie do nowej grupy odbiorc\u00f3w i wykorzystanie zasi\u0119g\u00f3w influencera.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Wdro\u017cenie strategii influencer marketingu to \u015bwietna okazja do promocji Twojego biznesu w\u015br\u00f3d szerokiej grupy odbiorc\u00f3w. Wa\u017cne jest jednak, aby wybra\u0107 odpowiedni\u0105 form\u0119 wsp\u00f3\u0142pracy, kt\u00f3ra b\u0119dzie pasowa\u0107 zar\u00f3wno do marki, jak i do popularnego tw\u00f3rcy.<\/p><div class=\"gxmpa6a2e419db0f1a\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11390 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gxmpa6a2e419db0f1a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gxmpa6a2e419db0f1a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gxmpa6a2e419db0f1a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gxmpa6a2e419db0f1a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gxmpa6a2e419db0f1a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"trokv6a2e419db0e6b\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11390 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.trokv6a2e419db0e6b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.trokv6a2e419db0e6b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.trokv6a2e419db0e6b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.trokv6a2e419db0e6b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.trokv6a2e419db0e6b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"flvle6a2e419db0dd6\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11390 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.flvle6a2e419db0dd6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.flvle6a2e419db0dd6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.flvle6a2e419db0dd6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.flvle6a2e419db0dd6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.flvle6a2e419db0dd6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xhxqx6a2e419db0d55\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11390 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xhxqx6a2e419db0d55 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xhxqx6a2e419db0d55 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xhxqx6a2e419db0d55 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xhxqx6a2e419db0d55 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xhxqx6a2e419db0d55 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wuvzy6a2e419db0cd3\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11390 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wuvzy6a2e419db0cd3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wuvzy6a2e419db0cd3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wuvzy6a2e419db0cd3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wuvzy6a2e419db0cd3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wuvzy6a2e419db0cd3 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"iarhb6a2e419db0c52\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11390 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Social Media s\u0105 dzi\u015b miejscem, gdzie rozgrywaj\u0105 si\u0119 najwa\u017cniejsze kampanie marketingowe, a influencerzy odgrywaj\u0105 w nich kluczow\u0105 rol\u0119. Wykorzystanie tw\u00f3rc\u00f3w internetowych w swoich dzia\u0142aniach online mo\u017ce pom\u00f3c w budowaniu zasi\u0119gu, rozpoznawalno\u015bci i wizerunku marki, ale wymaga znajomo\u015bci kilku zasad. Chcesz nawi\u0105za\u0107 wsp\u00f3\u0142prac\u0119, ale nie wiesz, jak si\u0119 za to zabra\u0107? Przeczytaj i dowiedz si\u0119, czym [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":11392,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,362],"tags":[],"class_list":["post-11390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-start","category-strategia-marketingowa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak nawi\u0105za\u0107 wsp\u00f3\u0142prac\u0119 z influencerem? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/jak-nawiazac-wspolprace-z-influencerem\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak nawi\u0105za\u0107 wsp\u00f3\u0142prac\u0119 z influencerem?\" \/>\n<meta property=\"og:description\" content=\"Social Media s\u0105 dzi\u015b miejscem, gdzie rozgrywaj\u0105 si\u0119 najwa\u017cniejsze kampanie marketingowe, a influencerzy odgrywaj\u0105 w nich kluczow\u0105 rol\u0119. Wykorzystanie tw\u00f3rc\u00f3w internetowych w swoich dzia\u0142aniach online mo\u017ce pom\u00f3c w budowaniu zasi\u0119gu, rozpoznawalno\u015bci i wizerunku marki, ale wymaga znajomo\u015bci kilku zasad. Chcesz nawi\u0105za\u0107 wsp\u00f3\u0142prac\u0119, ale nie wiesz, jak si\u0119 za to zabra\u0107? 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