{"id":11505,"date":"2025-01-02T09:01:57","date_gmt":"2025-01-02T08:01:57","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=11505"},"modified":"2025-01-03T13:17:57","modified_gmt":"2025-01-03T12:17:57","slug":"na-czym-polega-przekaz-podprogowy","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/na-czym-polega-przekaz-podprogowy\/","title":{"rendered":"Na czym polega przekaz podprogowy?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/01\/przekaz_podprogowy.jpg\" alt=\"przekaz podprogowy co to jest\" class=\"wp-image-11506 colorbox-11505 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/01\/przekaz_podprogowy.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/01\/przekaz_podprogowy-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/01\/przekaz_podprogowy-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/01\/przekaz_podprogowy-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/01\/przekaz_podprogowy-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/01\/przekaz_podprogowy-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/01\/przekaz_podprogowy-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Reklama podprogowa jest wsz\u0119dzie \u2013 czy tego chcesz, czy nie. Ukryte komunikaty, subtelne bod\u017ace wzrokowe i d\u017awi\u0119kowe, kt\u00f3re wp\u0142ywaj\u0105 na Twoje decyzje, to techniki stosowane od lat przez tw\u00f3rc\u00f3w kampanii reklamowych. Ale czy naprawd\u0119 dzia\u0142aj\u0105? Czy wp\u0142ywa si\u0119 na nas na poziomie pod\u015bwiadomo\u015bci, czy mo\u017ce to jedynie rozpowszechniony mit? Czas przyjrze\u0107 si\u0119 bli\u017cej temu, czym jest przekaz podprogowy i jak wp\u0142ywa na nasze \u017cycie. Zapraszamy do lektury!<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-przekaz-podprogowy\/#Czym_jest_przekaz_i_reklama_podprogowa\" >Czym jest przekaz i reklama podprogowa?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-przekaz-podprogowy\/#Jak_dziala_przekaz_podprogowy_w_marketingu\" >Jak dzia\u0142a przekaz podprogowy w marketingu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-przekaz-podprogowy\/#Przyklady_zastosowan_percepcji_podprogowej\" >Przyk\u0142ady zastosowa\u0144 percepcji podprogowej<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-przekaz-podprogowy\/#Logo_i_branding_a_informacja_podprogowa\" >Logo i branding a informacja podprogowa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-przekaz-podprogowy\/#Ukryte_przekazy_w_projektach_graficznych\" >Ukryte przekazy w projektach graficznych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-przekaz-podprogowy\/#Spostrzeganie_podprogowe_w_filmach_i_serialach\" >Spostrzeganie podprogowe w filmach i serialach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-przekaz-podprogowy\/#Wykorzystanie_psychologii_koloru\" >Wykorzystanie psychologii koloru<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-przekaz-podprogowy\/#Reklama_podprogowa_w_Internecie\" >Reklama podprogowa w Internecie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-przekaz-podprogowy\/#Etyczne_aspekty_przekazu_podprogowego\" >Etyczne aspekty przekazu podprogowego<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_jest_przekaz_i_reklama_podprogowa\"><\/span>Czym jest przekaz i reklama podprogowa?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To temat, kt\u00f3ry od lat fascynuje zar\u00f3wno naukowc\u00f3w, jak i marketer\u00f3w oraz tw\u00f3rc\u00f3w reklam. Dzi\u0119ki swojej tajemniczo\u015bci i kontrowersjom zdoby\u0142 popularno\u015b\u0107 w kulturze masowej i wywo\u0142uje wiele pyta\u0144. Jak dzia\u0142a? Czy naprawd\u0119 kontroluje nasze decyzje? Czy jest to co\u015b, co wp\u0142ywa na psychik\u0119 cz\u0142owieka?<\/p>\n\n\n\n<p>To dobry moment, aby pozna\u0107 r\u00f3\u017cne aspekty przekazu podprogowego!<\/p>\n\n\n\n<p>M\u00f3wimy o niezwykle interesuj\u0105cym zjawisku, kt\u00f3re <strong>polega na przekazywaniu informacji w spos\u00f3b niezauwa\u017calny dla \u015bwiadomej percepcji<\/strong>. Oznacza to, \u017ce odbiorca nie zdaje sobie sprawy z tego, \u017ce otrzymuje pewien komunikat. Dzieje si\u0119 tak, poniewa\u017c bod\u017ace podprogowe s\u0105 zbyt subtelne, zbyt szybkie lub zbyt ciche, by mog\u0142y by\u0107 \u015bwiadomie zauwa\u017cone. Mimo to maj\u0105 one zdolno\u015b\u0107 wp\u0142ywania na zachowanie i decyzje.<\/p>\n\n\n\n<p>Zjawisko percepcji podprogowej wykorzystuje najcz\u0119\u015bciej bod\u017ace d\u017awi\u0119kowe i wzrokowe. Przyk\u0142adowo, w filmach mog\u0105 pojawia\u0107 si\u0119 obrazy trwaj\u0105ce u\u0142amek sekundy, zbyt kr\u00f3tkie, by\u015bmy je \u015bwiadomie dostrzegli, ale wystarczaj\u0105co d\u0142ugie, by nasza pod\u015bwiadomo\u015b\u0107 je zarejestrowa\u0142a. Podobnie mo\u017ce dzia\u0142a\u0107 subtelny d\u017awi\u0119k, kt\u00f3ry jest ledwie s\u0142yszalny, ale mimo to wp\u0142ywa na nasze emocje i my\u015bli.<\/p>\n\n\n\n<p>Jednym z najpopularniejszych zastosowa\u0144 tego zjawiska jest reklama podprogowa. Wykorzystuje ona opisane wy\u017cej techniki do wywo\u0142ania po\u017c\u0105danych reakcji u odbiorc\u00f3w. Mo\u017ce to by\u0107 np. zwi\u0119kszenie pragnienia zakupu danego produktu lub wywo\u0142anie pozytywnych skojarze\u0144 z mark\u0105.<\/p>\n\n\n\n<p>Cho\u0107 temat ten budzi wiele kontrowersji i etycznych w\u0105tpliwo\u015bci, nie da si\u0119 ukry\u0107, \u017ce komunikaty podprogowe stanowi\u0105 narz\u0119dzie o ogromnym potencjale wp\u0142ywu na ludzk\u0105 psychik\u0119.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c06270c0-e761-476a-87e6-cbf1412c90e5\"><span class=\"hs-cta-node hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\" id=\"hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11505 lazyload\" id=\"hs-cta-img-c06270c0-e761-476a-87e6-cbf1412c90e5\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5.png\"  alt=\"marketing_lokalny\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'c06270c0-e761-476a-87e6-cbf1412c90e5', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_dziala_przekaz_podprogowy_w_marketingu\"><\/span>Jak dzia\u0142a przekaz podprogowy w marketingu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Eksperyment Vicary&#8217;ego<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Nie spos\u00f3b m\u00f3wi\u0107 o zjawisku percepcji podprogowej bez wspomnienia Jamesa Vicary\u2019ego, tw\u00f3rcy jednego z najbardziej znanych (i kontrowersyjnych) eksperyment\u00f3w w tej dziedzinie.<\/p>\n\n\n\n<p>W 1957 roku wspomniany marketer przeprowadzi\u0142 badanie, kt\u00f3re mia\u0142o rzekomo udowodni\u0107 dzia\u0142anie przekazu podprogowego w reklamie. Podczas wy\u015bwietlania filmu w kinie, Vicary wprowadzi\u0142 komunikaty podprogowe, takie jak \u201ePij col\u0119\u201d i \u201eJedz popcorn\u201d, wy\u015bwietlane na ekranie przez u\u0142amek sekundy \u2013 za kr\u00f3tko, by widzowie mogli je \u015bwiadomie zauwa\u017cy\u0107.<\/p>\n\n\n\n<p>Wyniki eksperymentu mia\u0142y by\u0107 spektakularne \u2013 sprzeda\u017c coli i popcornu wzros\u0142a odpowiednio o 18,1% i 57,8%. Wywo\u0142a\u0142o to ogromne zainteresowanie i dyskusje na temat technik podprogowych oraz mo\u017cliwo\u015bci manipulacji w reklamie.<\/p>\n\n\n\n<p>Jednak po latach okaza\u0142o si\u0119, \u017ce wyniki eksperymentu przedstawione przez Vicary\u2019ego by\u0142y sfa\u0142szowane. Spos\u00f3b badania przekazu podprogowego okaza\u0142 si\u0119 bardziej zr\u0119cznym chwytem marketingowym ni\u017c rzetelnym procesem naukowym. Pomimo tego, historia ta na zawsze wpisa\u0142a si\u0119 do kanonu bada\u0144 nad wp\u0142ywem ukrytych komunikat\u00f3w na ludzk\u0105 psychik\u0119.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Przekaz podprogowy w reklamie<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Cho\u0107 wyniki eksperymentu Vicary\u2019ego okaza\u0142y si\u0119 niewiarygodne, badania nie zosta\u0142y porzucone. Naukowcy do dzi\u015b analizuj\u0105 dzia\u0142anie bod\u017ac\u00f3w podprogowych i ich wp\u0142yw na ludzkie decyzje.<\/p>\n\n\n\n<p><strong>Reklama subliminalna by\u0142a stosowana ju\u017c w latach 70. i 80<\/strong>. <strong>XX wieku<\/strong>. Przekaz podprogowy wykorzystano w kampaniach reklamowych, zw\u0142aszcza w telewizji i kinie. Ich tw\u00f3rcy stosowali obrazy lub d\u017awi\u0119ki wplecione w tre\u015b\u0107, by subtelnie wp\u0142yn\u0105\u0107 na odbiorc\u00f3w. W jednej z kampanii politycznych w USA zarzucono sztabowi wyborczemu wplecenie s\u0142owa \u201eRATS\u201d (szczury) w reklam\u0119 przeciwnika politycznego \u2013 wyraz wy\u015bwietlono przez u\u0142amek sekundy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przyklady_zastosowan_percepcji_podprogowej\"><\/span>Przyk\u0142ady zastosowa\u0144 percepcji podprogowej<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jak ju\u017c wiesz, wykorzystanie przekazu podprogowego jest szczeg\u00f3lnie popularne w marketingu i reklamie. Chocia\u017c jego skuteczno\u015b\u0107 jest tematem debaty, tw\u00f3rcy kampanii wci\u0105\u017c pr\u00f3buj\u0105 zastosowa\u0107 r\u00f3\u017cne techniki, by subtelnie wp\u0142ywa\u0107 na konsument\u00f3w. Oto kilka przyk\u0142ad\u00f3w zastosowa\u0144:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Logo_i_branding_a_informacja_podprogowa\"><\/span>Logo i branding a informacja podprogowa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u00f3wimy tutaj o subtelnych kszta\u0142tach lub ukrytych znaczeniach w logotypach, kt\u00f3re maj\u0105 na celu wywo\u0142anie pozytywnych emocji. <\/p>\n\n\n\n<p>Przez lata idealnym przyk\u0142adem mog\u0142o by\u0107 logo Toblerone, w kt\u00f3rym w g\u00f3rze widoczny by\u0142 ukryty nied\u017awied\u017a, symbolizuj\u0105cy Berno, miasto pochodzenia marki. Warto jednak pami\u0119ta\u0107, \u017ce logo szwajcarskiego producenta czekolady musia\u0142o w ostatnim czasie ulec pewnym zmianom. Innym przyk\u0142adem jest FedEx, gdzie pomi\u0119dzy literami \u201eE\u201d i \u201ex\u201d ukryto strza\u0142k\u0119, symbolizuj\u0105c\u0105 szybko\u015b\u0107 i kierunek.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ukryte_przekazy_w_projektach_graficznych\"><\/span>Ukryte przekazy w projektach graficznych<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jedn\u0105 z technik podprogowych jest wprowadzenie subtelnych element\u00f3w, kt\u00f3re maj\u0105 wp\u0142ywa\u0107 na pod\u015bwiadomo\u015b\u0107, np. w reklamach jedzenia u\u017cywa si\u0119 ciep\u0142ych kolor\u00f3w, takich jak czerwony i \u017c\u00f3\u0142ty (pobudzaj\u0105 apetyt).<\/p>\n\n\n\n<p>Przekaz podprogowy ukryty pod postaci\u0105 serc lub innych sugestii mo\u017ce wzmacnia\u0107 przekaz emocjonalny, np. w reklamach perfum lub produkt\u00f3w zwi\u0105zanych z relacjami.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e78c642-e432-4a69-aeb2-7ae664918362\"><span class=\"hs-cta-node hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\" id=\"hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11505 lazyload\" id=\"hs-cta-img-2e78c642-e432-4a69-aeb2-7ae664918362\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362.png\"  alt=\"Zapisz si\u0119 na newsletter. Dostaniesz e-book w prezencie &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e78c642-e432-4a69-aeb2-7ae664918362', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Spostrzeganie_podprogowe_w_filmach_i_serialach\"><\/span>Spostrzeganie podprogowe w filmach i serialach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>R\u00f3\u017cne aspekty przekazu podprogowego stosuj\u0105 te\u017c producenci, kt\u00f3rzy wplataj\u0105 w fabu\u0142y ukryte aluzje do produkt\u00f3w. Wygl\u0105da to w ten spos\u00f3b, \u017ce postaci u\u017cywaj\u0105 konkretnych marek napoj\u00f3w, telefon\u00f3w lub ubra\u0144. Czasem nazwy tych firm pojawiaj\u0105 si\u0119 tylko na chwil\u0119 w tle, co ma wywo\u0142a\u0107 ich zapami\u0119tanie na poziomie pod\u015bwiadomo\u015bci.<\/p>\n\n\n\n<p>Nie m\u00f3wimy tutaj o sytuacjach, gdy dany produkt lub marka jest wr\u0119cz kojarzona z konkretn\u0105 postaci\u0105 \u2013 jak Aston Martin z Jamesem Bondem. W takim przypadku nie ma mowy bowiem o dzia\u0142aniu bod\u017ac\u00f3w podprogowych.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wykorzystanie_psychologii_koloru\"><\/span>Wykorzystanie psychologii koloru<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jednym z najbardziej subtelnych bod\u017ac\u00f3w podprogowych s\u0105 za to kolory. Nie dziwi wi\u0119c, \u017ce stosuj\u0105 je tw\u00f3rcy reklam subliminalnych. <\/p>\n\n\n\n<p>Potrzebujesz przyk\u0142ad\u00f3w tej postaci sugerowania podprogowego? Ot\u00f3\u017c niebieski budzi zaufanie (cz\u0119sto u\u017cywany w bankach, np. PayPal czy Visa), a czerwony wywo\u0142uje poczucie pilno\u015bci, dlatego jest wykorzystywany w wyprzeda\u017cach i promocjach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklama_podprogowa_w_Internecie\"><\/span>Reklama podprogowa w Internecie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Coraz cz\u0119\u015bciej reklama podprogowa umieszczana jest w zupe\u0142nie nowym kontek\u015bcie. Internet oferuje niemal niesko\u0144czone mo\u017cliwo\u015bci stosowania r\u00f3\u017cnych bod\u017ac\u00f3w \u2013 od subtelnych animacji na stronach internetowych, przez kr\u00f3tkie d\u017awi\u0119ki w podcastach, a\u017c po ukryte sugestie w filmach na platformach streamingowych.<\/p>\n\n\n\n<p>Jak jeszcze marketerzy i reklamodawcy pr\u00f3buj\u0105 wykorzysta\u0107 spostrzeganie podprogowe? Oto kolejne przyk\u0142ady:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Banery reklamowe<\/strong> \u2013 zawieraj\u0105 migaj\u0105ce elementy, kt\u00f3re mog\u0105 by\u0107 ledwo zauwa\u017calne, ale przyci\u0105gaj\u0105 uwag\u0119.<\/li>\n\n\n\n<li><strong>Przycisk \u201eKup teraz\u201d<\/strong> \u2013 delikatne zmiany w kolorach i kszta\u0142tach przycisk\u00f3w na stronach mog\u0105 dzia\u0142a\u0107 jako bod\u017ace podprogowe, wp\u0142ywaj\u0105c na decyzj\u0119 zakupow\u0105.<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11505 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Etyczne_aspekty_przekazu_podprogowego\"><\/span>Etyczne aspekty przekazu podprogowego<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Temat reklamy podprogowej budzi kontrowersje, szczeg\u00f3lnie w kontek\u015bcie etyki. Manipulacja w reklamie, zw\u0142aszcza gdy odbywa si\u0119 na poziomie pod\u015bwiadomym, rodzi pytania o wolno\u015b\u0107 wyboru i \u015bwiadome podejmowanie decyzji przez konsument\u00f3w. Etyczne aspekty przekazu podprogowego to tak\u017ce kwestia regulacji prawnych \u2013 w niekt\u00f3rych krajach stosowanie tego rodzaju kampanii marketingowych jest zakazane.<\/p>\n\n\n\n<p>Naszym zdaniem niew\u0105tpliwie reklama podprogowa pozostaje fascynuj\u0105cym zjawiskiem \u2013 zar\u00f3wno jako narz\u0119dzie marketingowe, jak i temat bada\u0144 psychologicznych. Czy reklama subliminalna wsz\u0119dzie nas otacza? Mo\u017ce nie dos\u0142ownie, ale wp\u0142yw komunikat\u00f3w podprogowych na nasze decyzje jest tematem, kt\u00f3ry zas\u0142uguje na dalsze badania i rozwijanie w naszej \u015bwiadomo\u015bci jako konsument\u00f3w.<\/p><div class=\"bdddk69f2c768c4ebf\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11505 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bdddk69f2c768c4ebf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bdddk69f2c768c4ebf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bdddk69f2c768c4ebf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bdddk69f2c768c4ebf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bdddk69f2c768c4ebf {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"gjekm69f2c768c4e3e\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11505 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gjekm69f2c768c4e3e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gjekm69f2c768c4e3e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gjekm69f2c768c4e3e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gjekm69f2c768c4e3e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gjekm69f2c768c4e3e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"awabc69f2c768c4db0\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11505 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dhpfc69f2c768c4d2a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dhpfc69f2c768c4d2a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dhpfc69f2c768c4d2a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dhpfc69f2c768c4d2a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dhpfc69f2c768c4d2a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"gwhpu69f2c768c4c9f\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11505 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gwhpu69f2c768c4c9f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gwhpu69f2c768c4c9f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gwhpu69f2c768c4c9f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gwhpu69f2c768c4c9f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gwhpu69f2c768c4c9f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"nklqn69f2c768c4c24\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11505 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nklqn69f2c768c4c24 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nklqn69f2c768c4c24 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nklqn69f2c768c4c24 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nklqn69f2c768c4c24 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nklqn69f2c768c4c24 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qusnc69f2c768c4ba7\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11505 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qusnc69f2c768c4ba7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qusnc69f2c768c4ba7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qusnc69f2c768c4ba7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qusnc69f2c768c4ba7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qusnc69f2c768c4ba7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zoqeh69f2c768c4b29\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-11505 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zoqeh69f2c768c4b29 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zoqeh69f2c768c4b29 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zoqeh69f2c768c4b29 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zoqeh69f2c768c4b29 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zoqeh69f2c768c4b29 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"peoau69f2c768c4aaf\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11505 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.peoau69f2c768c4aaf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.peoau69f2c768c4aaf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.peoau69f2c768c4aaf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.peoau69f2c768c4aaf {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.peoau69f2c768c4aaf {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"whgtq69f2c768c4a28\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11505 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.whgtq69f2c768c4a28 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.whgtq69f2c768c4a28 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.whgtq69f2c768c4a28 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.whgtq69f2c768c4a28 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.whgtq69f2c768c4a28 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ariwx69f2c768c499c\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11505 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ariwx69f2c768c499c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ariwx69f2c768c499c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ariwx69f2c768c499c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ariwx69f2c768c499c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ariwx69f2c768c499c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;11505&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Na czym polega przekaz podprogowy?&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Reklama podprogowa jest wsz\u0119dzie \u2013 czy tego chcesz, czy nie. Ukryte komunikaty, subtelne bod\u017ace wzrokowe i d\u017awi\u0119kowe, kt\u00f3re wp\u0142ywaj\u0105 na Twoje decyzje, to techniki stosowane od lat przez tw\u00f3rc\u00f3w kampanii reklamowych. Ale czy naprawd\u0119 dzia\u0142aj\u0105? Czy wp\u0142ywa si\u0119 na nas na poziomie pod\u015bwiadomo\u015bci, czy mo\u017ce to jedynie rozpowszechniony mit? Czas przyjrze\u0107 si\u0119 bli\u017cej temu, czym [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":11506,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[],"class_list":["post-11505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Na czym polega przekaz podprogowy? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/na-czym-polega-przekaz-podprogowy\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Na czym polega przekaz podprogowy?\" \/>\n<meta property=\"og:description\" content=\"Reklama podprogowa jest wsz\u0119dzie \u2013 czy tego chcesz, czy nie. 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