{"id":11524,"date":"2025-01-09T11:29:18","date_gmt":"2025-01-09T10:29:18","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=11524"},"modified":"2025-01-09T11:29:21","modified_gmt":"2025-01-09T10:29:21","slug":"live-streaming-w-marketingu-jak-go-wykorzystac","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/live-streaming-w-marketingu-jak-go-wykorzystac\/","title":{"rendered":"Live streaming w marketingu \u2013 jak go wykorzysta\u0107?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/01\/live_streaming.jpg\" alt=\"live streaming co to jest\" class=\"wp-image-11525 colorbox-11524 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/01\/live_streaming.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/01\/live_streaming-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/01\/live_streaming-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/01\/live_streaming-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/01\/live_streaming-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/01\/live_streaming-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/01\/live_streaming-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Prowadzenie sprzeda\u017cy na \u017cywo to wi\u0119cej ni\u017c trend \u2013 to rewolucja w sposobie komunikacji z klientami. Widzowie mog\u0105 zadawa\u0107 pytania, poznawa\u0107 nowe produkty i dokonywa\u0107 zakup\u00f3w w czasie rzeczywistym. Wystarczy spojrze\u0107 na sukces live shoppingu w Chinach, aby zrozumie\u0107 potencja\u0142 tego narz\u0119dzia. Od streamingu w Social Media po specjalistyczne platformy live commerce, mo\u017cliwo\u015bci s\u0105 niemal nieograniczone. Jak zatem efektywnie prowadzi\u0107 transmisje na \u017cywo i wykorzysta\u0107 je do promocji swojej dzia\u0142alno\u015bci? W tym artykule znajdziesz praktyczne wskaz\u00f3wki oraz inspiruj\u0105ce przyk\u0142ady dla r\u00f3\u017cnych bran\u017c.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/live-streaming-w-marketingu-jak-go-wykorzystac\/#Co_to_jest_live_streaming_i_dlaczego_warto_go_stosowac\" >Co to jest live streaming i dlaczego warto go stosowa\u0107?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/live-streaming-w-marketingu-jak-go-wykorzystac\/#Jakie_korzysci_przynosza_transmisje_na_zywo\" >Jakie korzy\u015bci przynosz\u0105 transmisje na \u017cywo?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/live-streaming-w-marketingu-jak-go-wykorzystac\/#Live_streaming_jako_narzedzie_marketingowe_%E2%80%93_jak_efektywnie_wykorzystac\" >Live streaming jako narz\u0119dzie marketingowe \u2013 jak efektywnie wykorzysta\u0107?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/live-streaming-w-marketingu-jak-go-wykorzystac\/#Streaming_wydarzen\" >Streaming wydarze\u0144<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/live-streaming-w-marketingu-jak-go-wykorzystac\/#Live_shopping_czyli_prowadzenie_sprzedazy_na_zywo\" >Live shopping, czyli prowadzenie sprzeda\u017cy na \u017cywo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/live-streaming-w-marketingu-jak-go-wykorzystac\/#Streaming_w_Social_Media\" >Streaming w Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/live-streaming-w-marketingu-jak-go-wykorzystac\/#Webinary_i_edukacja\" >Webinary i edukacja<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/live-streaming-w-marketingu-jak-go-wykorzystac\/#Prezentacja_nowych_produktow\" >Prezentacja nowych produkt\u00f3w<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/live-streaming-w-marketingu-jak-go-wykorzystac\/#Jak_przygotowac_sie_do_live_streamingu_Podsumowanie\" >Jak przygotowa\u0107 si\u0119 do live streamingu? Podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_to_jest_live_streaming_i_dlaczego_warto_go_stosowac\"><\/span>Co to jest live streaming i dlaczego warto go stosowa\u0107?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wyobra\u017a sobie narz\u0119dzie, z pomoc\u0105 kt\u00f3rego, mo\u017cesz pokaza\u0107 nowy produkt, niezw\u0142ocznie odpowiada\u0107 na pytania odbiorc\u00f3w i jednocze\u015bnie sprzedawa\u0107. Tak dzia\u0142a streaming na \u017cywo \u2013 rozwi\u0105zanie, kt\u00f3re zmienia oblicze marketingu.<\/p>\n\n\n\n<p><strong>Live streaming to transmisje wideo w czasie rzeczywistym, kt\u00f3re pozwalaj\u0105 na interakcj\u0119 z widzami w spos\u00f3b natychmiastowy<\/strong>. W marketingu narz\u0119dzie to daje mo\u017cliwo\u015b\u0107 prowadzenia relacji z wydarze\u0144, prezentowania produkt\u00f3w, organizacji webinar\u00f3w, a nawet prowadzenia sprzeda\u017cy na \u017cywo. Platformy takie jak YouTube, Instagram Live, TikTok Live, czy Facebook Live umo\u017cliwiaj\u0105 dotarcie do szerokiego grona odbiorc\u00f3w, a coraz popularniejsze platformy live commerce rewolucjonizuj\u0105 spos\u00f3b zakup\u00f3w online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_korzysci_przynosza_transmisje_na_zywo\"><\/span>Jakie korzy\u015bci przynosz\u0105 transmisje na \u017cywo?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zastanawiasz si\u0119, dlaczego warto wykorzysta\u0107 streaming w marketingu? Poni\u017cej znajdziesz kilka korzy\u015bci, kt\u00f3re wskazuj\u0105 nasi eksperci.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Bezpo\u015brednia interakcja z widzami<\/strong> \u2013 Mo\u017cliwo\u015b\u0107 zadawania pyta\u0144 na \u017cywo pozwala na lepsze zrozumienie potrzeb klient\u00f3w i natychmiastowe reagowanie na ich w\u0105tpliwo\u015bci. Taka interakcja buduje wi\u0119\u017a mi\u0119dzy mark\u0105 a odbiorcami, co przek\u0142ada si\u0119 na wi\u0119ksze zaanga\u017cowanie i lojalno\u015b\u0107.<\/li>\n\n\n\n<li><strong>Autentyczno\u015b\u0107<\/strong> \u2013 Pokazywanie swojej dzia\u0142alno\u015bci w naturalnym \u015bwietle, bez scenariusza i monta\u017cu, u\u0142atwia pozytywne budowanie wizerunku marki. Widzowie ceni\u0105 sobie szczero\u015b\u0107 i transparentno\u015b\u0107, a Twoje transmisje na \u017cywo dadz\u0105 Ci mo\u017cliwo\u015b\u0107 pokazania prawdziwego oblicza firmy.<\/li>\n\n\n\n<li><strong>Wzrost sprzeda\u017cy<\/strong> \u2013 Live streaming shopping pozwala na prowadzenie sprzeda\u017cy na \u017cywo, co przek\u0142ada si\u0119 na natychmiastowe zyski. Klienci mog\u0105 zobaczy\u0107 produkt w u\u017cyciu, zada\u0107 pytania dotycz\u0105ce jego funkcji i dokona\u0107 zakupu bezpo\u015brednio podczas transmisji. Taka forma jest nie tylko wygodna dla odbiorc\u00f3w live commerce, ale r\u00f3wnie\u017c skuteczna dla sprzedawc\u00f3w.<\/li>\n<\/ol>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c06270c0-e761-476a-87e6-cbf1412c90e5\"><span class=\"hs-cta-node hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\" id=\"hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11524 lazyload\" id=\"hs-cta-img-c06270c0-e761-476a-87e6-cbf1412c90e5\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5.png\"  alt=\"marketing_lokalny\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'c06270c0-e761-476a-87e6-cbf1412c90e5', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Live_streaming_jako_narzedzie_marketingowe_%E2%80%93_jak_efektywnie_wykorzystac\"><\/span>Live streaming jako narz\u0119dzie marketingowe \u2013 jak efektywnie wykorzysta\u0107?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Streaming_wydarzen\"><\/span>Streaming wydarze\u0144<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Czy wiesz, \u017ce streaming w bran\u017cy eventowej to doskona\u0142y spos\u00f3b na zwi\u0119kszenie zasi\u0119gu i zaanga\u017cowania? Transmitowanie wydarzenia na \u017cywo w postaci koncert\u00f3w, konferencji czy premier produkt\u00f3w pozwala na dotarcie do szerokiego grona odbiorc\u00f3w, kt\u00f3rzy nie mog\u0105 uczestniczy\u0107 w wydarzeniu osobi\u015bcie.<\/p>\n\n\n\n<p>Podobnie jest r\u00f3wnie\u017c w przypadku innych bran\u017c. Dla przyk\u0142adu sp\u00f3jrzmy na typow\u0105 marka beauty. Firma mo\u017ce zaprezentowa\u0107 now\u0105 lini\u0119 kosmetyk\u00f3w podczas wydarzenia na \u017cywo, umo\u017cliwiaj\u0105c widzom zadawanie pyta\u0144 i uzyskiwanie natychmiastowych odpowiedzi. Taka interaktywno\u015b\u0107 buduje wi\u0119\u017a z klientami i zwi\u0119ksza ich lojalno\u015b\u0107.<\/p>\n\n\n\n<p>Narz\u0119dzie to wykorzystuj\u0105 tak\u017ce najwi\u0119ksze marki \u2013 Nike wielokrotnie prowadzi\u0142o live streaming wydarze\u0144 sportowych, buduj\u0105c wi\u0119\u017a z fanami sportu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Live_shopping_czyli_prowadzenie_sprzedazy_na_zywo\"><\/span>Live shopping, czyli prowadzenie sprzeda\u017cy na \u017cywo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Platformy takie jak Taobao Live czy Amazon Live wyznaczaj\u0105 trendy i otwieraj\u0105 nowe mo\u017cliwo\u015bci live commerce.<\/p>\n\n\n\n<p>Dzi\u0119ki transmisjom na \u017cywo mo\u017cesz prezentowa\u0107 produkty, odpowiada\u0107 na pytania klient\u00f3w i sprzedawa\u0107 w czasie rzeczywistym. To innowacyjne podej\u015bcie do sprzeda\u017cy pozwala na bezpo\u015bredni\u0105 interakcj\u0119 z klientami, co zwi\u0119ksza ich zaanga\u017cowanie i sk\u0142onno\u015b\u0107 do zakup\u00f3w na \u017cywo. W trakcie transmisji mo\u017cna r\u00f3wnie\u017c oferowa\u0107 ekskluzywne promocje i rabaty, co dodatkowo zach\u0119ca do natychmiastowego kupowania.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e78c642-e432-4a69-aeb2-7ae664918362\"><span class=\"hs-cta-node hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\" id=\"hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11524 lazyload\" id=\"hs-cta-img-2e78c642-e432-4a69-aeb2-7ae664918362\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362.png\"  alt=\"Zapisz si\u0119 na newsletter. Dostaniesz e-book w prezencie &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e78c642-e432-4a69-aeb2-7ae664918362', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Streaming_w_Social_Media\"><\/span>Streaming w Social Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Prowadzisz video marketing w mediach spo\u0142eczno\u015bciowych? A co powiesz na jedn\u0105 z jego wyj\u0105tkowych odmian, jak\u0105 z pewno\u015bci\u0105 jest streaming w czasie rzeczywistym? <strong>To jeden z przewidywanych przez ekspert\u00f3w trend\u00f3w na rok 2025<\/strong>.<\/p>\n\n\n\n<p>Instagram Live, Facebook Live i TikTok Live to miejsca, w kt\u00f3rych mo\u017cna zaanga\u017cowa\u0107 odbiorc\u00f3w, organizuj\u0105c sesje Q&amp;A, pokazy mody czy kulinarne warsztaty. Nie mniej popularny jest streaming na YouTube. Dzi\u0119ki tym platformom marki mog\u0105 nawi\u0105za\u0107 bezpo\u015bredni kontakt z u\u017cytkownikami, odpowiada\u0107 na ich pytania i reagowa\u0107 na komentarze. Takie dzia\u0142ania nie tylko zwi\u0119kszaj\u0105 widoczno\u015b\u0107 marki, ale tak\u017ce buduj\u0105 jej autentyczno\u015b\u0107 i zaufanie w\u015br\u00f3d odbiorc\u00f3w.<\/p>\n\n\n\n<p>Nic wi\u0119c dziwnego, \u017ce streaming w bran\u017cy rozrywkowej, kulinarnej czy modowej cieszy si\u0119 coraz wi\u0119ksz\u0105 popularno\u015bci\u0105. Te\u017c chcesz transmitowa\u0107 Twoje wydarzenia na \u017cywo? Pami\u0119taj, aby dobra\u0107 odpowiedni\u0105 platform\u0119. Mo\u017cesz prowadzi\u0107 streaming na Instagramie czy YouTube, tylko je\u015bli to w\u0142a\u015bnie w tych kana\u0142ach znajduje si\u0119 Twoja grupa docelowa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Webinary_i_edukacja\"><\/span>Webinary i edukacja<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Firmy mog\u0105 wykorzystywa\u0107 streaming w bran\u017cy edukacyjnej do prowadzenia szkole\u0144, webinar\u00f3w i prezentacji. Dzi\u0119ki temu mog\u0105 dzieli\u0107 si\u0119 wiedz\u0105 i do\u015bwiadczeniem z szerok\u0105 publiczno\u015bci\u0105, niezale\u017cnie od lokalizacji.<\/p>\n\n\n\n<p>Informacyjny live streaming wykorzystywany jest r\u00f3wnie\u017c przez przedsi\u0119biorc\u00f3w z innych bran\u017c. Webinary to przecie\u017c doskona\u0142e narz\u0119dzie do generowania lead\u00f3w, poniewa\u017c uczestnicy cz\u0119sto musz\u0105 si\u0119 zarejestrowa\u0107, podaj\u0105c swoje dane kontaktowe. To pozwala firmom na budowanie bazy potencjalnych klient\u00f3w i dalsz\u0105 komunikacj\u0119 marketingow\u0105.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prezentacja_nowych_produktow\"><\/span>Prezentacja nowych produkt\u00f3w<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Streaming w bran\u017cy technologicznej \u015bwietnie sprawdza si\u0119 przy premierach nowych gad\u017cet\u00f3w, gdzie u\u017cytkownicy mog\u0105 zobaczy\u0107 urz\u0105dzenia w akcji. Transmisje na \u017cywo umo\u017cliwiaj\u0105 dok\u0142adne zaprezentowanie funkcji i mo\u017cliwo\u015bci nowych produkt\u00f3w, co mo\u017ce by\u0107 trudne do osi\u0105gni\u0119cia za pomoc\u0105 tradycyjnych materia\u0142\u00f3w marketingowych. Widzowie mog\u0105 zadawa\u0107 pytania na bie\u017c\u0105co, a eksperci mog\u0105 natychmiast odpowiada\u0107, rozwiewaj\u0105c wszelkie w\u0105tpliwo\u015bci i zach\u0119caj\u0105c do zakupu.<\/p>\n\n\n\n<p>Jakie platformy streamingowe ciesz\u0105 si\u0119 w tym przypadku zainteresowaniem? Mi\u0119dzy innymi Twitch, kt\u00f3ry umo\u017cliwi\u0142 mniejszym markom technologicznym dotarcie do grup docelowych poprzez streaming w bran\u017cy gamingowej.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11524 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_przygotowac_sie_do_live_streamingu_Podsumowanie\"><\/span>Jak przygotowa\u0107 si\u0119 do live streamingu? Podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nie wiesz, jak rozpocz\u0105\u0107 streaming na \u017cywo? <strong>Zacznij od wyboru odpowiedniej platformy live commerce.<\/strong><\/p>\n\n\n\n<p>Pami\u0119taj jednak, \u017ce r\u00f3\u017cne platformy maj\u0105 swoje specyficzne zastosowania: YouTube Live jest idealny do d\u0142ugich transmisji jak webinary i prezentacje, Facebook Live sprawdza si\u0119 w dotarciu do szerokiego grona odbiorc\u00f3w, Instagram Live jest odpowiedni dla bran\u017cy modowej, kosmetycznej i lifestyle, Twitch jest przeznaczony dla bran\u017cy gamingowej, e-sportowej i technologicznej, a platformy live commerce, takie jak Taobao Live, umo\u017cliwiaj\u0105 zakupy na \u017cywo.<\/p>\n\n\n\n<p>Poza tym musisz jeszcze:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>zaplanowa\u0107 tre\u015bci \u2013 przygotuj scenariusz Twojej transmisji na \u017cywo, ale zostaw miejsce na spontaniczne interakcje.<\/li>\n\n\n\n<li>promowa\u0107 wydarzenie \u2013 informuj o transmisji w mediach spo\u0142eczno\u015bciowych i za pomoc\u0105 e-mail marketingu.<\/li>\n\n\n\n<li>zadbaj o jako\u015b\u0107 techniczn\u0105 \u2013 dobre o\u015bwietlenie, d\u017awi\u0119k i stabilne \u0142\u0105cze internetowe to podstawa.<\/li>\n<\/ol>\n\n\n\n<p>Podsumowuj\u0105c, live streaming marketing pozwala na bezpo\u015bredni\u0105 interakcj\u0119 z odbiorcami, zwi\u0119kszenie zaanga\u017cowania i budowanie wizerunku marki. Niezale\u017cnie od bran\u017cy, transmisje na \u017cywo mog\u0105 znacz\u0105co wp\u0142yn\u0105\u0107 na skuteczno\u015b\u0107 dzia\u0142a\u0144 marketingowych i przynie\u015b\u0107 wymierne korzy\u015bci biznesowe.<\/p><div class=\"ewnij69f2b716a1003\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11524 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ewnij69f2b716a1003 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ewnij69f2b716a1003 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ewnij69f2b716a1003 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ewnij69f2b716a1003 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ewnij69f2b716a1003 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"phcab69f2b716a0f81\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11524 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.yzwpu69f2b716a0e93 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.yzwpu69f2b716a0e93 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.yzwpu69f2b716a0e93 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.yzwpu69f2b716a0e93 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.yzwpu69f2b716a0e93 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vuhkp69f2b716a0e1c\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11524 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vuhkp69f2b716a0e1c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vuhkp69f2b716a0e1c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vuhkp69f2b716a0e1c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vuhkp69f2b716a0e1c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vuhkp69f2b716a0e1c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hrtbz69f2b716a0da5\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11524 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hrtbz69f2b716a0da5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hrtbz69f2b716a0da5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hrtbz69f2b716a0da5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hrtbz69f2b716a0da5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hrtbz69f2b716a0da5 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"svcxg69f2b716a0d2b\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11524 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.svcxg69f2b716a0d2b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.svcxg69f2b716a0d2b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.svcxg69f2b716a0d2b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.svcxg69f2b716a0d2b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.svcxg69f2b716a0d2b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qexhf69f2b716a0cb2\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-11524 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qexhf69f2b716a0cb2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qexhf69f2b716a0cb2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qexhf69f2b716a0cb2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qexhf69f2b716a0cb2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qexhf69f2b716a0cb2 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ibkrv69f2b716a0c37\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11524 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ibkrv69f2b716a0c37 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ibkrv69f2b716a0c37 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ibkrv69f2b716a0c37 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ibkrv69f2b716a0c37 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ibkrv69f2b716a0c37 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vuxmc69f2b716a0b9d\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11524 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vuxmc69f2b716a0b9d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vuxmc69f2b716a0b9d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vuxmc69f2b716a0b9d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vuxmc69f2b716a0b9d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vuxmc69f2b716a0b9d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fjhcx69f2b716a0b09\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11524 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fjhcx69f2b716a0b09 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fjhcx69f2b716a0b09 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fjhcx69f2b716a0b09 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fjhcx69f2b716a0b09 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fjhcx69f2b716a0b09 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;11524&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Live streaming w marketingu \u2013 jak go wykorzysta\u0107?&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Prowadzenie sprzeda\u017cy na \u017cywo to wi\u0119cej ni\u017c trend \u2013 to rewolucja w sposobie komunikacji z klientami. Widzowie mog\u0105 zadawa\u0107 pytania, poznawa\u0107 nowe produkty i dokonywa\u0107 zakup\u00f3w w czasie rzeczywistym. Wystarczy spojrze\u0107 na sukces live shoppingu w Chinach, aby zrozumie\u0107 potencja\u0142 tego narz\u0119dzia. Od streamingu w Social Media po specjalistyczne platformy live commerce, mo\u017cliwo\u015bci s\u0105 niemal [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":11525,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[],"class_list":["post-11524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Live streaming w marketingu \u2013 jak go wykorzysta\u0107? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/live-streaming-w-marketingu-jak-go-wykorzystac\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live streaming w marketingu \u2013 jak go wykorzysta\u0107?\" \/>\n<meta property=\"og:description\" content=\"Prowadzenie sprzeda\u017cy na \u017cywo to wi\u0119cej ni\u017c trend \u2013 to rewolucja w sposobie komunikacji z klientami. Widzowie mog\u0105 zadawa\u0107 pytania, poznawa\u0107 nowe produkty i dokonywa\u0107 zakup\u00f3w w czasie rzeczywistym. Wystarczy spojrze\u0107 na sukces live shoppingu w Chinach, aby zrozumie\u0107 potencja\u0142 tego narz\u0119dzia. 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