{"id":11574,"date":"2025-01-29T13:38:37","date_gmt":"2025-01-29T12:38:37","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=11574"},"modified":"2025-01-29T13:38:40","modified_gmt":"2025-01-29T12:38:40","slug":"plik-robots-txt-co-to-jest","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/plik-robots-txt-co-to-jest\/","title":{"rendered":"Plik Robots.txt \u2013 co to jest?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/01\/plik_robots_txt.jpg\" alt=\"plik robots.txt co to jest\" class=\"wp-image-11575 colorbox-11574 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/01\/plik_robots_txt.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/01\/plik_robots_txt-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/01\/plik_robots_txt-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/01\/plik_robots_txt-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/01\/plik_robots_txt-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/01\/plik_robots_txt-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/01\/plik_robots_txt-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Czy kiedykolwiek zastanawia\u0142e\u015b si\u0119, sk\u0105d roboty indeksuj\u0105ce Google wiedz\u0105, kt\u00f3re strony na Twojej witrynie firmowej przeszukiwa\u0107, a kt\u00f3re omija\u0107? Odpowied\u017a kryje si\u0119 w niepozornym pliku o nazwie robots.txt. Czym jest? Jak dzia\u0142a? Do czego s\u0142u\u017cy? Dlaczego jest kluczowy dla Twojej strony internetowej? Przeczytaj artyku\u0142 i poznaj odpowiedzi na najwa\u017cniejsze pytania.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/plik-robots-txt-co-to-jest\/#Do_czego_sluzy_plik_robotstxt\" >Do czego s\u0142u\u017cy plik robots.txt?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/plik-robots-txt-co-to-jest\/#Jak_dziala_i_jakie_jest_zadanie_pliku_robotstxt\" >Jak dzia\u0142a i jakie jest zadanie pliku robots.txt?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/plik-robots-txt-co-to-jest\/#Blokowanie_dostepu_do_konkretnych_sekcji\" >Blokowanie dost\u0119pu do konkretnych sekcji<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/plik-robots-txt-co-to-jest\/#Wskazanie_mapy_witryny\" >Wskazanie mapy witryny<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/plik-robots-txt-co-to-jest\/#Zarzadzanie_budzetem_indeksowania\" >Zarz\u0105dzanie bud\u017cetem indeksowania<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/plik-robots-txt-co-to-jest\/#Jak_zbudowany_jest_plik_robotstxt\" >Jak zbudowany jest plik robots.txt?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/plik-robots-txt-co-to-jest\/#User-agent\" >User-agent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/plik-robots-txt-co-to-jest\/#Disallow\" >Disallow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/plik-robots-txt-co-to-jest\/#Allow\" >Allow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/plik-robots-txt-co-to-jest\/#Sitemap\" >Sitemap<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/plik-robots-txt-co-to-jest\/#Przyklad_pliku_robotstxt_%E2%80%93_jak_wyglada\" >Przyk\u0142ad pliku robots.txt \u2013 jak wygl\u0105da?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/plik-robots-txt-co-to-jest\/#Jak_przebiega_tworzenie_i_edytowanie_pliku_robotstxt\" >Jak przebiega tworzenie i edytowanie pliku robots.txt?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/plik-robots-txt-co-to-jest\/#Tworzenie_pliku_tekstowego_robotstxt\" >Tworzenie pliku tekstowego robots.txt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/plik-robots-txt-co-to-jest\/#Generowanie_pliku_robotstxt\" >Generowanie pliku robots.txt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/wenet.pl\/blog\/plik-robots-txt-co-to-jest\/#Edycja_i_testowanie_pliku\" >Edycja i testowanie pliku<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/wenet.pl\/blog\/plik-robots-txt-co-to-jest\/#Ograniczenia_i_bledy_w_pliku_robotstxt\" >Ograniczenia i b\u0142\u0119dy w pliku robots.txt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/wenet.pl\/blog\/plik-robots-txt-co-to-jest\/#Czy_musze_miec_plik_tekstowy_robotstxt_Podsumowanie\" >Czy musz\u0119 mie\u0107 plik tekstowy robots.txt? Podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_czego_sluzy_plik_robotstxt\"><\/span>Do czego s\u0142u\u017cy plik robots.txt?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zarz\u0105dzasz w\u0142asn\u0105 stron\u0105 internetow\u0105? A mo\u017ce dopiero planujesz budow\u0119 firmowej witryny? <\/p>\n\n\n\n<p>Bez wzgl\u0119du na to, gdzie zaczynasz, plik robots.txt musi sta\u0107 si\u0119 Twoim nieodzownym narz\u0119dziem \u2013 tym bardziej \u017ce wyszukiwarki, takie jak Google, wci\u0105\u017c odgrywaj\u0105 kluczow\u0105 rol\u0119 w budowaniu widoczno\u015bci w sieci. Mimo \u017ce jest to prosty plik tekstowy, jego znaczenie dla funkcjonowania witryny jest ogromne.<\/p>\n\n\n\n<p>Musisz wiedzie\u0107, \u017ce jest to cz\u0119\u015b\u0107 tzw. Robots Exclusion Protocol, wprowadzonego w po\u0142owie lat 90. Jego g\u0142\u00f3wnym zadaniem jest umo\u017cliwienie w\u0142a\u015bcicielom stron internetowych kontrolowania, w jaki spos\u00f3b roboty indeksuj\u0105ce przeszukuj\u0105 ich witryn\u0119. Dzi\u0119ki niemu mo\u017cesz precyzyjnie okre\u015bli\u0107, kt\u00f3re cz\u0119\u015bci Twojej strony maj\u0105 by\u0107 widoczne w wynikach wyszukiwania, a kt\u00f3re powinny pozosta\u0107 ukryte.<\/p>\n\n\n\n<p>Dlaczego to takie istotne? Przede wszystkim <strong>plik robots.txt pozwala na optymalizacj\u0119 ruchu na stronie<\/strong>. Mo\u017cesz na przyk\u0142ad zablokowa\u0107 dost\u0119p do sekcji, kt\u00f3re nie s\u0105 przeznaczone dla publiczno\u015bci. To nie tylko pomaga w utrzymaniu porz\u0105dku, ale tak\u017ce zwi\u0119ksza efektywno\u015b\u0107 indeksowania przez roboty skanuj\u0105ce. Ponadto ograniczenie dost\u0119pu do niekt\u00f3rych zasob\u00f3w mo\u017ce przyczyni\u0107 si\u0119 do poprawy bezpiecze\u0144stwa.<\/p>\n\n\n\n<p>Warto pami\u0119ta\u0107, \u017ce plik robots.txt znajduje zastosowanie nie jako narz\u0119dzie do zabezpieczania tre\u015bci przed nieautoryzowanym dost\u0119pem, a jako sugestia dla robot\u00f3w wyszukiwarki Google, kt\u00f3re zazwyczaj przestrzegaj\u0105 tych wskaz\u00f3wek. Aby zapewni\u0107 pe\u0142n\u0105 ochron\u0119 danych, nale\u017cy zastosowa\u0107 inne metody zabezpiecze\u0144.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-941725f0-680b-4a96-8b20-8d683fb18381\"><span class=\"hs-cta-node hs-cta-941725f0-680b-4a96-8b20-8d683fb18381\" id=\"hs-cta-941725f0-680b-4a96-8b20-8d683fb18381\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/941725f0-680b-4a96-8b20-8d683fb18381\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11574 lazyload\" id=\"hs-cta-img-941725f0-680b-4a96-8b20-8d683fb18381\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/941725f0-680b-4a96-8b20-8d683fb18381.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '941725f0-680b-4a96-8b20-8d683fb18381', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_dziala_i_jakie_jest_zadanie_pliku_robotstxt\"><\/span>Jak dzia\u0142a i jakie jest zadanie pliku robots.txt?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dzi\u015b zajmujemy si\u0119 niewielkim, ale niezwykle wa\u017cnym elementem ka\u017cdej witryny.<\/p>\n\n\n\n<p>Znajduje si\u0119 on w katalogu g\u0142\u00f3wnym strony i jest jednym z pierwszych miejsc, kt\u00f3re odwiedzaj\u0105 roboty indeksuj\u0105ce wyszukiwarek, zanim rozpoczn\u0105 proces skanowania. Plik robots.txt s\u0142u\u017cy temu, aby precyzyjnie kontrolowa\u0107, kt\u00f3re cz\u0119\u015bci Twojej witryny b\u0119d\u0105 dost\u0119pne dla Googlebot\u00f3w, a kt\u00f3re pozostan\u0105 ukryte.<\/p>\n\n\n\n<p>Dlaczego plik robots.txt jest tak wa\u017cny? Ze wzgl\u0119du na swoje zastosowanie, kt\u00f3re opisujemy poni\u017cej.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Blokowanie_dostepu_do_konkretnych_sekcji\"><\/span>Blokowanie dost\u0119pu do konkretnych sekcji<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jednym z g\u0142\u00f3wnych zastosowa\u0144 pliku robots.txt jest mo\u017cliwo\u015b\u0107 ograniczenia dost\u0119pu robotom skanuj\u0105cym do okre\u015blonych sekcji witryny. <\/p>\n\n\n\n<p>Mo\u017ce to by\u0107 przydatne, gdy masz na stronie tre\u015bci, kt\u00f3re nie powinny by\u0107 indeksowane przez wyszukiwarki internetowe, na przyk\u0142ad strony administracyjne czy tymczasowe podstrony.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wskazanie_mapy_witryny\"><\/span>Wskazanie mapy witryny<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pliku robots.txt umo\u017cliwia wskazywanie robotom mapy witryny (Sitemap). Plik ten zawiera list\u0119 wszystkich stron w witrynie i pomaga np. robotom wyszukiwarki Google lepiej zrozumie\u0107 struktur\u0119 strony oraz efektywniej j\u0105 indeksowa\u0107.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zarzadzanie_budzetem_indeksowania\"><\/span>Zarz\u0105dzanie bud\u017cetem indeksowania<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je\u015bli zdecydujesz si\u0119 utworzy\u0107 plik robots.txt, to u\u0142atwi Ci to zarz\u0105dzanie bud\u017cetem indeksowania (crawl budget). Oznacza to liczb\u0119 stron, kt\u00f3re roboty Google i innych wyszukiwarek mog\u0105 zeskanowa\u0107 w okre\u015blonym czasie. Poprzez odpowiednie ustawienia mo\u017cesz skierowa\u0107 boty do najwa\u017cniejszych sekcji witryny, co pozwala na lepsze wykorzystanie dost\u0119pnych zasob\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e78c642-e432-4a69-aeb2-7ae664918362\"><span class=\"hs-cta-node hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\" id=\"hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11574 lazyload\" id=\"hs-cta-img-2e78c642-e432-4a69-aeb2-7ae664918362\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362.png\"  alt=\"Zapisz si\u0119 na newsletter. Dostaniesz e-book w prezencie &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e78c642-e432-4a69-aeb2-7ae664918362', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_zbudowany_jest_plik_robotstxt\"><\/span>Jak zbudowany jest plik robots.txt?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Napisali\u015bmy ju\u017c ca\u0142kiem sporo o tytu\u0142owym, kluczowym elemencie w zarz\u0105dzaniu dost\u0119pem robot\u00f3w internetowych do zasob\u00f3w strony. Jego sk\u0142adnia jest prosta, ale niezwykle skuteczna w kontrolowaniu, kt\u00f3re cz\u0119\u015bci witryny s\u0105 dost\u0119pne dla robot\u00f3w wyszukiwarek.<\/p>\n\n\n\n<p>Podstawowe dyrektywy w pliku robots.txt to:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"User-agent\"><\/span>User-agent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ta dyrektywa okre\u015bla, do kt\u00f3rych bot\u00f3w odnosi si\u0119 dana regu\u0142a. <\/p>\n\n\n\n<p>Na przyk\u0142ad, je\u015bli chcemy, aby zasady dotyczy\u0142y tylko robota Google, wpisujemy &#8220;User-agent: Googlebot&#8221;. Mo\u017cemy r\u00f3wnie\u017c u\u017cy\u0107 znaku &#8220;*&#8221; (gwiazdki), aby regu\u0142a dotyczy\u0142a wszystkich robot\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Disallow\"><\/span>Disallow<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dyrektywa ta s\u0142u\u017cy do zakazywania dost\u0119pu do okre\u015blonych adres\u00f3w URL. <\/p>\n\n\n\n<p>Na przyk\u0142ad, &#8220;Disallow: \/admin\/&#8221; oznacza, \u017ce roboty nie b\u0119d\u0105 mia\u0142y dost\u0119pu do katalogu \/admin\/ i jego zawarto\u015bci.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Allow\"><\/span>Allow<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jest to dyrektywa pozwalaj\u0105ca na dost\u0119p do wskazanych adres\u00f3w URL. Jest szczeg\u00f3lnie przydatna, gdy chcemy zezwoli\u0107 na dost\u0119p do konkretnego zasobu w katalogu, kt\u00f3ry jest og\u00f3lnie zablokowany. <\/p>\n\n\n\n<p>Na przyk\u0142ad, &#8220;Allow: \/admin\/public\/&#8221; zezwala na dost\u0119p do katalogu \/admin\/public\/, mimo \u017ce ca\u0142y katalog \/admin\/ jest zablokowany.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sitemap\"><\/span>Sitemap<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Obok dyrektyw Allow i Disallow mo\u017cesz spotka\u0107 si\u0119 r\u00f3wnie\u017c z Sitemap. Informuje ona roboty Google i innych wyszukiwarek o lokalizacji mapy witryny. <\/p>\n\n\n\n<p>Mapa witryny jest natomiast plikiem XML zawieraj\u0105cym list\u0119 wszystkich stron, co u\u0142atwia robotom indeksowanie ca\u0142ej zawarto\u015bci serwisu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przyklad_pliku_robotstxt_%E2%80%93_jak_wyglada\"><\/span>Przyk\u0142ad pliku robots.txt \u2013 jak wygl\u0105da?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wiesz ju\u017c sporo o sposobie dzia\u0142ania i zawarto\u015bci omawianego elementu. Teraz masz okazj\u0119 zapozna\u0107 si\u0119 z tym, jak wygl\u0105da przyk\u0142adowy plik robots.txt:<\/p>\n\n\n\n<p>&#8220;` User-agent: * Disallow: \/admin\/ Allow: \/admin\/public\/ Sitemap: <a href=\"http:\/\/www.example.com\/sitemap.xml\">http:\/\/www.example.com\/sitemap.xml<\/a> &#8220;`<\/p>\n\n\n\n<p>W powy\u017cszym przyk\u0142adzie wszystkie roboty s\u0105 blokowane przed dost\u0119pem do katalogu \/admin\/, ale maj\u0105 pozwolenie na skanowanie zawarto\u015bci katalogu \/admin\/public\/. Plik wskazuje te\u017c lokalizacj\u0119 mapy witryny, co pomaga robotom w efektywnym skanowaniu strony.<\/p>\n\n\n\n<p><strong>Dzi\u0119ki odpowiedniemu skonfigurowaniu pliku robots.txt mo\u017cesz skutecznie zarz\u0105dza\u0107 dost\u0119pem robot\u00f3w do swojej strony<\/strong>, co mo\u017ce poprawi\u0107 jej widoczno\u015b\u0107 i pozycj\u0119 w wynikach wyszukiwania.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\"><span class=\"hs-cta-node hs-cta-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" id=\"hs-cta-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11574 lazyload\" id=\"hs-cta-img-6eaba40b-8ba5-4c48-bea7-8cf6135f3b39\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6eaba40b-8ba5-4c48-bea7-8cf6135f3b39.png\"  alt=\"Zam\u00f3w budow\u0119 strony!\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6eaba40b-8ba5-4c48-bea7-8cf6135f3b39', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_przebiega_tworzenie_i_edytowanie_pliku_robotstxt\"><\/span>Jak przebiega tworzenie i edytowanie pliku robots.txt?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ten dobrze skonfigurowany ma\u0142y plik zawieraj\u0105cy instrukcje dla robot\u00f3w skanuj\u0105cych stron\u0119 mo\u017ce znacz\u0105co wp\u0142yn\u0105\u0107 na indeksowanie Twojej witryny przez wyszukiwarki, co z kolei mo\u017ce prze\u0142o\u017cy\u0107 si\u0119 na lepsz\u0105 widoczno\u015b\u0107 w wynikach wyszukiwania. Regularne monitorowanie i aktualizowanie tego pliku to klucz do sukcesu. <\/p>\n\n\n\n<p>Dlatego przyszed\u0142 czas, aby dok\u0142adnie przyjrze\u0107 si\u0119 temu, jak nale\u017cy stworzy\u0107 plik robots.txt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tworzenie_pliku_tekstowego_robotstxt\"><\/span>Tworzenie pliku tekstowego robots.txt<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Potrzebujesz jedynie prostego edytora tekstowego, takiego jak Notatnik czy Visual Studio Code. Oto kroki, kt\u00f3re nale\u017cy wykona\u0107:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Otw\u00f3rz edytor tekstowy na swoim komputerze.<\/li>\n\n\n\n<li>Stw\u00f3rz nowy dokument.<\/li>\n\n\n\n<li>Zapisz plik: zapisz dokument jako <code>robots.txt<\/code>, upewniaj\u0105c si\u0119, \u017ce jest zapisany w formacie UTF-8. Wa\u017cne jest, aby nazwa pliku by\u0142a dok\u0142adnie taka, poniewa\u017c roboty wyszukiwarki Google, Bing czy Yahoo! b\u0119d\u0105 szuka\u0107 w\u0142a\u015bnie tego pliku.<\/li>\n\n\n\n<li>Umie\u015b\u0107 plik w g\u0142\u00f3wnym katalogu strony internetowej (root directory).<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Generowanie_pliku_robotstxt\"><\/span>Generowanie pliku robots.txt<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je\u015bli korzystasz z systemu zarz\u0105dzania tre\u015bci\u0105 (CMS) takiego jak WordPress, mo\u017cesz upro\u015bci\u0107 proces tworzenia regu\u0142 pliku robots.txt za pomoc\u0105 odpowiednich wtyczek. Jedn\u0105 z popularnych opcji jest Yoast SEO, kt\u00f3ra oferuje funkcje automatycznego generowania i edytowania.<\/p>\n\n\n\n<p>Po wyborze odpowiedniej wtyczki przejd\u017a do jej ustawie\u0144, gdzie znajdziesz sekcj\u0119 pozwalaj\u0105c\u0105 Ci utworzy\u0107 plik robots.txt. Dzi\u0119ki temu zostanie automatycznie wygenerowany odpowiedni plik, kt\u00f3ry pojawi si\u0119 w g\u0142\u00f3wnym katalogu strony internetowej Twojej firmy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Edycja_i_testowanie_pliku\"><\/span>Edycja i testowanie pliku<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Regularna kontrola i testowanie pliku robots.txt to niezb\u0119dne kroki, aby upewni\u0107 si\u0119, \u017ce dzia\u0142a on zgodnie z oczekiwaniami i nie blokuje przypadkowo wa\u017cnych zasob\u00f3w. Oto jak to zrobi\u0107:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>W razie potrzeby edytuj zawarto\u015b\u0107 pliku za pomoc\u0105 edytora tekstowego lub odpowiedniej wtyczki w CMS.<\/li>\n\n\n\n<li>Skorzystaj z narz\u0119dzi takich jak Google Search Console, aby przetestowa\u0107 plik robots.txt. GSC oferuje specjalne narz\u0119dzie, kt\u00f3re pozwala sprawdzi\u0107, czy roboty indeksuj\u0105ce Google lub np. wyszukiwarki Bing maj\u0105 prawid\u0142owy dost\u0119p do zasob\u00f3w Twojej strony.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ograniczenia_i_bledy_w_pliku_robotstxt\"><\/span>Ograniczenia i b\u0142\u0119dy w pliku robots.txt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Powy\u017cej opisujemy bardzo wa\u017cne \u2013 wed\u0142ug wielu ekspert\u00f3w \u2013 narz\u0119dzie, kt\u00f3re ma jednak swoje ograniczenia. <\/p>\n\n\n\n<p>Pami\u0119taj, \u017ce zablokowane adresy URL wci\u0105\u017c mog\u0105 by\u0107 dost\u0119pne, je\u015bli kto\u015b zna ich linki. Dodatkowo Googleboty czy inne roboty internetowe nie s\u0105 zobowi\u0105zane do przestrzegania regu\u0142 pliku robots.txt. Musisz te\u017c wzi\u0105\u0107 pod uwag\u0119, \u017ce roboty indeksuj\u0105ce Google w przypadku zawarto\u015bci o wysokiej warto\u015bci dla u\u017cytkownik\u00f3w mog\u0105 ignorowa\u0107 dyrektywy zawarte w pliku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czy_musze_miec_plik_tekstowy_robotstxt_Podsumowanie\"><\/span>Czy musz\u0119 mie\u0107 plik tekstowy robots.txt? Podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Plik robots.txt to niezb\u0119dne narz\u0119dzie dla ka\u017cdego, kto chce mie\u0107 kontrol\u0119 nad tym, jak roboty indeksuj\u0105ce skanuj\u0105 ich witryn\u0119. <\/p>\n\n\n\n<p>Dzi\u0119ki prostym dyrektywom, takim jak <code>Disallow<\/code> i <code>Allow<\/code>, mo\u017cesz optymalizowa\u0107 indeksowanie, chroni\u0107 poufne dane i poprawia\u0107 widoczno\u015b\u0107 swojej strony w wynikach wyszukiwania. Pami\u0119taj jednak, \u017ce skuteczne dzia\u0142anie za pomoc\u0105 pliku robots.txt wymaga regularnego testowania i sprawdzania.<\/p><div class=\"iljmd69f2b8ca4ff69\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11574 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gutef69f2b8ca4fe55 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gutef69f2b8ca4fe55 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gutef69f2b8ca4fe55 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gutef69f2b8ca4fe55 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gutef69f2b8ca4fe55 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xacms69f2b8ca4fdd2\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11574 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xacms69f2b8ca4fdd2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xacms69f2b8ca4fdd2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xacms69f2b8ca4fdd2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xacms69f2b8ca4fdd2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xacms69f2b8ca4fdd2 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tzctf69f2b8ca4fd4d\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11574 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tzctf69f2b8ca4fd4d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tzctf69f2b8ca4fd4d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tzctf69f2b8ca4fd4d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tzctf69f2b8ca4fd4d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tzctf69f2b8ca4fd4d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"huwcr69f2b8ca4fcc1\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11574 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.huwcr69f2b8ca4fcc1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.huwcr69f2b8ca4fcc1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.huwcr69f2b8ca4fcc1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.huwcr69f2b8ca4fcc1 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.huwcr69f2b8ca4fcc1 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vcmda69f2b8ca4fc2f\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11574 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vcmda69f2b8ca4fc2f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vcmda69f2b8ca4fc2f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vcmda69f2b8ca4fc2f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vcmda69f2b8ca4fc2f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vcmda69f2b8ca4fc2f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vjoci69f2b8ca4f0b5\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-11574 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Czy kiedykolwiek zastanawia\u0142e\u015b si\u0119, sk\u0105d roboty indeksuj\u0105ce Google wiedz\u0105, kt\u00f3re strony na Twojej witrynie firmowej przeszukiwa\u0107, a kt\u00f3re omija\u0107? Odpowied\u017a kryje si\u0119 w niepozornym pliku o nazwie robots.txt. Czym jest? Jak dzia\u0142a? Do czego s\u0142u\u017cy? Dlaczego jest kluczowy dla Twojej strony internetowej? Przeczytaj artyku\u0142 i poznaj odpowiedzi na najwa\u017cniejsze pytania. Do czego s\u0142u\u017cy plik robots.txt? [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":11575,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,18],"tags":[],"class_list":["post-11574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-start","category-strony-www"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plik Robots.txt \u2013 co to jest? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/plik-robots-txt-co-to-jest\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plik Robots.txt \u2013 co to jest?\" \/>\n<meta property=\"og:description\" content=\"Czy kiedykolwiek zastanawia\u0142e\u015b si\u0119, sk\u0105d roboty indeksuj\u0105ce Google wiedz\u0105, kt\u00f3re strony na Twojej witrynie firmowej przeszukiwa\u0107, a kt\u00f3re omija\u0107? 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