{"id":11663,"date":"2025-03-28T11:36:17","date_gmt":"2025-03-28T10:36:17","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=11663"},"modified":"2026-04-28T09:51:54","modified_gmt":"2026-04-28T07:51:54","slug":"czym-charakteryzuje-sie-branza-retail","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/czym-charakteryzuje-sie-branza-retail\/","title":{"rendered":"Czym charakteryzuje si\u0119 bran\u017ca retail?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/03\/Branza-retail-1.jpg\" alt=\"Charakterystyka bran\u017cy retail\" class=\"wp-image-11674 colorbox-11663 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/03\/Branza-retail-1.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/03\/Branza-retail-1-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/03\/Branza-retail-1-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/03\/Branza-retail-1-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/03\/Branza-retail-1-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/03\/Branza-retail-1-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/03\/Branza-retail-1-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Spotykasz si\u0119 z ni\u0105 codziennie, robi\u0105c zakupy online, m.in. na Allegro czy te\u017c w pobliskim sklepie, np. w Biedronce. Nawet nie zdajesz sobie sprawy, jak wa\u017cn\u0105 rol\u0119 odgrywa w Twoim \u017cyciu. By\u0107 mo\u017ce nawet dzia\u0142asz w niej zawodowo. O czym mowa? Oczywi\u015bcie o bran\u017cy retail, kt\u00f3ra wype\u0142nia wi\u0119cej Twojego czasu w ci\u0105gu ca\u0142ego dnia ni\u017c mo\u017cesz sobie wyobrazi\u0107. Czym jest dok\u0142adnie i jakie s\u0105 jej g\u0142\u00f3wne cechy? W jakim kierunku b\u0119dzie si\u0119 rozwija\u0107? Na te pytania postaramy si\u0119 odpowiedzie\u0107 w poni\u017cszym artykule.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/czym-charakteryzuje-sie-branza-retail\/#Cechy_branzy_retail_%E2%80%93_co_warto_wiedziec\" >Cechy bran\u017cy retail \u2013 co warto wiedzie\u0107?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/czym-charakteryzuje-sie-branza-retail\/#Branza_handlu_detalicznego_%E2%80%93_jakie_produkty_sprzedaje_sie_najczesciej\" >Bran\u017ca handlu detalicznego \u2013 jakie produkty sprzedaje si\u0119 najcz\u0119\u015bciej?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/czym-charakteryzuje-sie-branza-retail\/#Trendy_w_sprzedazy_retail\" >Trendy w sprzeda\u017cy retail<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/czym-charakteryzuje-sie-branza-retail\/#Omnichannel\" >Omnichannel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/czym-charakteryzuje-sie-branza-retail\/#Personalizacja\" >Personalizacja<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/czym-charakteryzuje-sie-branza-retail\/#Digitalizacja_i_automatyzacja\" >Digitalizacja i automatyzacja<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/czym-charakteryzuje-sie-branza-retail\/#Social_commerce_czyli_handel_spolecznosciowy\" >Social commerce, czyli handel spo\u0142eczno\u015bciowy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/czym-charakteryzuje-sie-branza-retail\/#Wirtualna_rzeczywistosc_VR_i_rozszerzona_rzeczywistoscAR\" >Wirtualna rzeczywisto\u015b\u0107 (VR) i rozszerzona rzeczywisto\u015b\u0107(AR)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/czym-charakteryzuje-sie-branza-retail\/#Marketing_w_branzy_detalicznej_czyli_jak_skutecznie_przyciagnac_klientow\" >Marketing w bran\u017cy detalicznej, czyli jak skutecznie przyci\u0105gn\u0105\u0107 klient\u00f3w?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/czym-charakteryzuje-sie-branza-retail\/#Marketing_lokalny\" >Marketing lokalny<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/czym-charakteryzuje-sie-branza-retail\/#Program_lojalnosciowy\" >Program lojalno\u015bciowy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/czym-charakteryzuje-sie-branza-retail\/#Content_marketing\" >Content marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/czym-charakteryzuje-sie-branza-retail\/#Skuteczne_strategie_w_branzy_handlu_detalicznego_%E2%80%93_jak_je_wdrozyc\" >Skuteczne strategie w bran\u017cy handlu detalicznego &#8211; jak je wdro\u017cy\u0107?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cechy_branzy_retail_%E2%80%93_co_warto_wiedziec\"><\/span>Cechy bran\u017cy retail \u2013 co warto wiedzie\u0107?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Bran\u017ca retail, okre\u015blana r\u00f3wnie\u017c jako handel detaliczny<\/strong>, to nic innego jak sprzeda\u017c towar\u00f3w oraz us\u0142ug do klienta docelowego, jakim jest konsument. Rynek sprzeda\u017cy detalicznej jest bardzo zdywersyfikowany, jednak swym zasi\u0119giem obejmuje dwa g\u0142\u00f3wne kana\u0142y sprzeda\u017cy, tj. handel stacjonarny oraz sprzeda\u017c internetow\u0105. W ramach sprzeda\u017cy stacjonarnej funkcjonuj\u0105 r\u00f3\u017cne formaty sklep\u00f3w. Nale\u017c\u0105 do nich m.in. dyskonty, supermarkety, hipermarkety zajmuj\u0105ce du\u017c\u0105 powierzchni\u0119, takie jak np. Carrefour, czy te\u017c mniejsze sklepy convenience, kt\u00f3rych najlepszym przyk\u0142adem jest \u017babka. Z kolei handel internetowy to zbi\u00f3r przer\u00f3\u017cnych sklep\u00f3w internetowych i marketplace&#8217;\u00f3w, w\u015br\u00f3d kt\u00f3rych g\u0142\u00f3wny prym wiod\u0105 <a href=\"https:\/\/www.amazon.pl\/\" rel=\"nofollow\">Amazon<\/a>, <a href=\"https:\/\/www.zalando.pl\/\" rel=\"nofollow\">Zalando<\/a>, czy te\u017c wspomniane wcze\u015bniej Allegro.<\/p>\n\n\n\n<p>Jak wida\u0107, przyk\u0142ady bran\u017cy retail mo\u017cna mno\u017cy\u0107 bez ko\u0144ca, jednak <strong>bez wzgl\u0119du na format sprzeda\u017cy detalicznej, w centrum zainteresowania zawsze pozostaje ogniwo ko\u0144cowe, jakim jest klient.<\/strong> To w\u0142a\u015bnie on decyduje o rozwoju bran\u017cy retail i dyktuje warunki rozwoju handlu detalicznego. Zapytasz pewnie, w jaki spos\u00f3b? To proste. Robi\u0105c codzienne zakupy online i w sklepach tradycyjnych kszta\u0142tujemy ostatecznie rynek sprzeda\u017cy detalicznej i wp\u0142ywamy na og\u00f3lny obraz zachowa\u0144 konsument\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-7544dad9-6c12-4ac9-85a5-b122d9334f96\"><span class=\"hs-cta-node hs-cta-7544dad9-6c12-4ac9-85a5-b122d9334f96\" id=\"hs-cta-7544dad9-6c12-4ac9-85a5-b122d9334f96\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/7544dad9-6c12-4ac9-85a5-b122d9334f96\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11663 lazyload\" id=\"hs-cta-img-7544dad9-6c12-4ac9-85a5-b122d9334f96\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/7544dad9-6c12-4ac9-85a5-b122d9334f96.png\"  alt=\"Chcesz sprzedawa\u0107 w sieci? Zam\u00f3w budow\u0119 e-sklepu PrestaShop\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '7544dad9-6c12-4ac9-85a5-b122d9334f96', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Branza_handlu_detalicznego_%E2%80%93_jakie_produkty_sprzedaje_sie_najczesciej\"><\/span>Bran\u017ca handlu detalicznego \u2013 jakie produkty sprzedaje si\u0119 najcz\u0119\u015bciej?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u015awiat bran\u017cy retail mo\u017cna por\u00f3wna\u0107 do worka pe\u0142nego produkt\u00f3w i us\u0142ug, z kt\u00f3rych ka\u017cdy znajdzie co\u015b dla siebie. Dzi\u0119ki zr\u00f3\u017cnicowanym preferencjom klient\u00f3w, sprzeda\u017c retail zaspokaja ka\u017cd\u0105 z ich potrzeb, oferuj\u0105c nie tylko r\u00f3\u017cnorodne kana\u0142y sprzeda\u017cy, ale r\u00f3wnie\u017c bogaty asortyment. Co zatem mo\u017cna sprzedawa\u0107? Oto przyk\u0142ady dzia\u0142alno\u015bci z uwzgl\u0119dnieniem podzia\u0142u g\u0142\u00f3wnych produkt\u00f3w:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>artyku\u0142y spo\u017cywcze,<\/li>\n\n\n\n<li>odzie\u017c i obuwie,<\/li>\n\n\n\n<li>elektronika,<\/li>\n\n\n\n<li>kosmetyki.<\/li>\n<\/ul>\n\n\n\n<p>Oczywi\u015bcie, sprzeda\u017c produkt\u00f3w stanowi zaledwie cz\u0119\u015b\u0107 warto\u015bci bran\u017cy retail, pozosta\u0142\u0105 tworzy szeroki wachlarz oferowanych us\u0142ug. <strong>Preferencje klient\u00f3w okre\u015blaj\u0105 aktualne zapotrzebowanie na konkretny produkt czy te\u017c us\u0142ug\u0119.<\/strong> Bez takiej korelacji rynek sprzeda\u017cy detalicznej nie m\u00f3g\u0142by by\u0107 w pe\u0142ni konkurencyjny.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trendy_w_sprzedazy_retail\"><\/span>Trendy w sprzeda\u017cy retail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dynamiczny rozw\u00f3j bran\u017cy i nieustannie rosn\u0105ce oczekiwania klient\u00f3w narzucaj\u0105 graczom tego segmentu handlu konieczno\u015b\u0107 ci\u0105g\u0142ego doskonalenia procesu sprzeda\u017cy. Sp\u00f3jrzmy, jakie procesy powoduj\u0105, \u017ce do\u015bwiadczenia zakupowe i potrzeby klient\u00f3w s\u0105 coraz lepiej i sprawniej zaspokajane.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Omnichannel\"><\/span>Omnichannel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Na pierwszym miejscu nale\u017cy wymieni\u0107 przede wszystkim integracj\u0119 r\u00f3\u017cnych kana\u0142\u00f3w sprzeda\u017cy. Co to oznacza w praktyce? Pewnie wielokrotnie mia\u0142e\u015b okazj\u0119 najpierw ogl\u0105da\u0107 produkt online, por\u00f3wnywa\u0107 jego ceny w przegl\u0105darce internetowej w telefonie albo w komputerze, po czym zam\u00f3wi\u0142e\u015b go z darmow\u0105 dostaw\u0105 do sklepu. A mo\u017ce zdarzy\u0142o ci si\u0119 przymierza\u0107 obuwie w tradycyjnym sklepie, ale brak dost\u0119pno\u015bci rozmiaru wymusi\u0142 w ostateczno\u015bci zakup w sklepie online. Tak w\u0142a\u015bnie dzia\u0142a <strong>omnichannel, czyli spos\u00f3b \u0142\u0105czenia handlu za pomoc\u0105 r\u00f3\u017cnych kana\u0142\u00f3w sprzeda\u017cy detalicznej<\/strong>. Sklepy tradycyjne ju\u017c dawno przesta\u0142y odgrywa\u0107 g\u0142\u00f3wn\u0105 rol\u0119 w rozwoju handlu detalicznego, a udzia\u0142 sprzeda\u017cy online wzrasta z roku na rok. Konsumenci dokonuj\u0105 zakupu kieruj\u0105c si\u0119 przede wszystkim cen\u0105 i swoj\u0105 wygod\u0105, dlatego <strong>wzajemne przenikanie si\u0119 handlu stacjonarnego z e-commerce, a tak\u017ce m-commerce b\u0119dzie kluczowym kierunkiem rozwoju bran\u017cy retail.<\/strong><\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e78c642-e432-4a69-aeb2-7ae664918362\"><span class=\"hs-cta-node hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\" id=\"hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11663 lazyload\" id=\"hs-cta-img-2e78c642-e432-4a69-aeb2-7ae664918362\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362.png\"  alt=\"Zapisz si\u0119 na newsletter. Dostaniesz e-book w prezencie &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e78c642-e432-4a69-aeb2-7ae664918362', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Personalizacja\"><\/span>Personalizacja<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Indywidualne preferencje klient\u00f3w dyktuj\u0105 kolejny z trend\u00f3w \u015bwiata bran\u017cy retail. Dopasowanie oferty produktu czy us\u0142ugi do konkretnej osoby zyskuje w ostatnim czasie wielu zwolennik\u00f3w. Czy zdarzy\u0142o Ci si\u0119, \u017ce chcia\u0142e\u015b podarowa\u0107 bliskiej osobie personalizowany prezent, np. kubek z jej imieniem albo specjaln\u0105 dedykacj\u0105? Wyj\u0105tkowo\u015b\u0107 i niepowtarzalno\u015b\u0107 produkt\u00f3w w\u015br\u00f3d masowego nap\u0142ywu towar\u00f3w zza granicy okazuje si\u0119 perspektywicznym krokiem, zw\u0142aszcza w sprzeda\u017cy internetowej. <strong>E-commerce przoduje w mo\u017cliwo\u015bci personalizacji produkt\u00f3w<\/strong>, daj\u0105c klientowi sklepu online wiele opcji wyboru, np. tego samego kubka.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Digitalizacja_i_automatyzacja\"><\/span>Digitalizacja i automatyzacja<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nowoczesne technologie, w tym m.in. <strong>chatboty i wirtualni asystenci powoduj\u0105, \u017ce dokonywanie zakup\u00f3w staje si\u0119 szybsze i wygodniejsze<\/strong>. Z pomoc\u0105 interaktywnych konsultant\u00f3w, pytania i potrzeby klient\u00f3w zostaj\u0105 na bie\u017c\u0105co zaspokajane, a sprzedawca mo\u017ce zaj\u0105\u0107 si\u0119 w tym czasie rozwojem swojego biznesu. Du\u017c\u0105 rol\u0119 odgrywaj\u0105 tutaj r\u00f3wnie\u017c metody transakcji pieni\u0119\u017cnych, tj. p\u0142atno\u015bci zbli\u017ceniowe i mobilne, a tak\u017ce systemy takie jak BLIK. Digitalizacja i automatyzacja sprzeda\u017cy retail b\u0119d\u0105 z ca\u0142\u0105 pewno\u015bci\u0105 nabiera\u0107 tempa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_commerce_czyli_handel_spolecznosciowy\"><\/span>Social commerce, czyli handel spo\u0142eczno\u015bciowy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Potencjalni klienci coraz wi\u0119cej czasu sp\u0119dzaj\u0105 w mediach spo\u0142eczno\u015bciowych, kt\u00f3re staj\u0105 si\u0119 powoli dodatkowym kana\u0142em sprzeda\u017cy. Dzi\u0119ki dost\u0119pnym aplikacjom na Facebooku czy Instagramie, konsumenci dokonuj\u0105 zakup\u00f3w bezpo\u015brednio na profilu spo\u0142eczno\u015bciowym firmy. To niezwykle wygodne rozwi\u0105zanie nie zyska\u0142o jednak jeszcze wielu popularyzator\u00f3w w polskim e-commerce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wirtualna_rzeczywistosc_VR_i_rozszerzona_rzeczywistoscAR\"><\/span>Wirtualna rzeczywisto\u015b\u0107 (VR) i rozszerzona rzeczywisto\u015b\u0107(AR)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zdecydowanie najwi\u0119ksze, cho\u0107 na polskim rynku jeszcze do\u015b\u0107 skromne, innowacje w bran\u017cy handlu detalicznego maj\u0105 miejsce w eksperymentowaniu z wirtualn\u0105 i rozszerzon\u0105 rzeczywisto\u015bci\u0105. Wyobra\u017a sobie, \u017ce codzienno\u015bci\u0105 staje si\u0119 przymierzanie ubra\u0144, bi\u017cuterii oraz innych element\u00f3w garderoby za pomoc\u0105 urz\u0105dze\u0144 mobilnych. Nie musisz wychodzi\u0107 z domu, aby sprawdzi\u0107 w sklepie stacjonarnym, czy bluzka b\u0119dzie dobrze na Tobie le\u017ce\u0107. To, co ju\u017c si\u0119 dzieje w naszym najbli\u017cszym otoczeniu, to na pewno mo\u017cliwo\u015b\u0107 przegl\u0105dania interaktywnych katalog\u00f3w produktowych czy te\u017c w niekt\u00f3rych przypadkach wirtualna wycieczka po sklepie tradycyjnym prezentowana na stronie internetowej.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_w_branzy_detalicznej_czyli_jak_skutecznie_przyciagnac_klientow\"><\/span>Marketing w bran\u017cy detalicznej, czyli jak skutecznie przyci\u0105gn\u0105\u0107 klient\u00f3w?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sp\u00f3jne do\u015bwiadczenie zakupowe dostarczane klientom, \u0142\u0105cz\u0105ce r\u00f3\u017cnorodne kana\u0142y sprzeda\u017cy oraz najnowsze trendy w technologiach, to kluczowe elementy sukcesu w bran\u017cy detalicznej. Z pewno\u015bci\u0105 jednak niewystarczaj\u0105ce. W ca\u0142ej uk\u0142adance brakuje bardzo istotnego puzzla, jakim jest marketing. Dobrze przemy\u015blana strategia marketingowa buduje lojalno\u015b\u0107 klient\u00f3w i wzmacnia pozycj\u0119 sprzedawcy na rynku. Oto lista dzia\u0142a\u0144 marketingowych, kt\u00f3ra pomo\u017ce przede wszystkim rozwin\u0105\u0107 sprzeda\u017c detaliczn\u0105 online:<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11663 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_lokalny\"><\/span>Marketing lokalny<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nawet je\u017celi na pocz\u0105tku nie planujesz sprzeda\u017cy online, pami\u0119taj, \u017ce klienci mog\u0105 poszukiwa\u0107 produkt\u00f3w lub us\u0142ug na rynku lokalnym. Warto wi\u0119c zainwestowa\u0107 w marketing lokalny, kt\u00f3ry pozwoli z \u0142atwo\u015bci\u0105 odnale\u017a\u0107 Twoje produkty czy us\u0142ugi w\u015br\u00f3d konkurencji w najbli\u017cszym otoczeniu. Je\u015bli chcia\u0142by\u015b wdro\u017cy\u0107 te dzia\u0142ania lub wzmocni\u0107 aktualne, odezwij si\u0119 do naszych ekspert\u00f3w WeNet, kt\u00f3rzy doradz\u0105, jak prawid\u0142owo prezentowa\u0107 wizyt\u00f3wk\u0119 firmy w sieci.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Program_lojalnosciowy\"><\/span>Program lojalno\u015bciowy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wysoka konkurencyjno\u015b\u0107 bran\u017cy detalicznej sprawia, \u017ce zbudowanie lojalno\u015bci klient\u00f3w powinno sta\u0107 si\u0119 pierwszym punktem, do kt\u00f3rego d\u0105\u017cysz jako sprzedawca. Utrzymanie motywacji do zakupu i podtrzymanie ci\u0105g\u0142o\u015bci zam\u00f3wie\u0144 mo\u017cna osi\u0105gn\u0105\u0107 poprzez wprowadzenie program\u00f3w lojalno\u015bciowych, dzi\u0119ki kt\u00f3rym klienci czuj\u0105 si\u0119 wyr\u00f3\u017cnieni, poniewa\u017c mog\u0105 korzysta\u0107 z benefit\u00f3w w postaci zni\u017cek czy te\u017c innych bonus\u00f3w za zakupy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_marketing\"><\/span>Content marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To g\u0142\u00f3wnie inwestycja w tre\u015bci. Wszystkie teksty, kt\u00f3re powstaj\u0105 na temat produkt\u00f3w lub us\u0142ug powinny prowadzi\u0107 do wzrostu sprzeda\u017cy w sklepie online. Mo\u017cesz wi\u0119c prowadzi\u0107 bloga, pisa\u0107 artyku\u0142y, rozpocz\u0105\u0107 komunikacj\u0119 z klientami w mediach spo\u0142eczno\u015bciowych. To wszystko doprowadzi do edukacji klient\u00f3w sklepu online na temat produktu lub us\u0142ugi i zwi\u0119kszy tym samym zainteresowanie potencjalnym zakupem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Skuteczne_strategie_w_branzy_handlu_detalicznego_%E2%80%93_jak_je_wdrozyc\"><\/span>Skuteczne strategie w bran\u017cy handlu detalicznego &#8211; jak je wdro\u017cy\u0107?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gdy znasz ju\u017c podstawowe zasady funkcjonowania rynku sprzeda\u017cy detalicznej, \u0142atwiej b\u0119dzie Ci podj\u0105\u0107 odpowiednie kroki, aby zacz\u0105\u0107 dzia\u0142a\u0107 samodzielnie lub rozwin\u0105\u0107 sw\u00f3j dotychczasowy biznes. Skorzystaj z kilku prostych porad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zacznij od zbudowania strony internetowej, kt\u00f3ra spe\u0142ni rol\u0119 interaktywnej wizyt\u00f3wki w sieci. Nie musisz od razu inwestowa\u0107 w e-commerce, ale cho\u0107by akcent w postaci marketingu lokalnego b\u0119dzie zawsze mile widziany. W tych kwestiach doradz\u0105 i pomog\u0105 Ci specjali\u015bci z <a href=\"https:\/\/wenet.pl\/\">WeNet<\/a>, kt\u00f3rzy zaprezentuj\u0105 Tw\u00f3j biznes z dobrej strony,<\/li>\n\n\n\n<li>zastan\u00f3w si\u0119, jakich narz\u0119dzi potrzebujesz, aby wypromowa\u0107 swoje produkty lub us\u0142ugi. By\u0107 mo\u017ce przyda Ci si\u0119 profil w mediach spo\u0142eczno\u015bciowych albo postawisz na content i b\u0119dziesz regularnie publikowa\u0142 tre\u015bci na blogu firmowym,<\/li>\n\n\n\n<li>spr\u00f3buj zbudowa\u0107 baz\u0119 klient\u00f3w w oparciu o program lojalno\u015bciowy,<\/li>\n\n\n\n<li>je\u015bli dywersyfikujesz sprzeda\u017c, rozwa\u017c mo\u017cliwo\u015bci strategii omnichannel,<\/li>\n\n\n\n<li>przeanalizuj elementy digitalizacji i automatyzacji w swoim sklepie internetowym. Mo\u017ce warto pomy\u015ble\u0107 o dodatkowych u\u0142atwieniach dla klient\u00f3w, zar\u00f3wno od strony finansowej, jak i doradczej.<\/li>\n<\/ul>\n\n\n\n<p>Zwr\u00f3\u0107 uwag\u0119, \u017ce w \u017cyciu codziennym mo\u017cna znale\u017a\u0107 coraz wi\u0119cej przyk\u0142ad\u00f3w dzia\u0142alno\u015bci bran\u017cy retail, dlatego anga\u017cowanie klient\u00f3w za pomoc\u0105 r\u00f3\u017cnych aplikacji, np. w telefonach, staje si\u0119 prostsze ni\u017c kiedykolwiek. W ten spos\u00f3b m-commerce niepostrze\u017cenie zyska\u0142o na znaczeniu, a <strong>integracja r\u00f3\u017cnych kana\u0142\u00f3w dystrybucji b\u0119dzie trendem wiod\u0105cym<\/strong>. Warto podej\u015b\u0107 do tego tematu perspektywicznie i wykorzysta\u0107 mo\u017cliwo\u015bci, jakie nam daje \u0142\u0105czenie do\u015bwiadcze\u0144 zakupowych.<\/p>\n\n\n\n<p><\/p><div class=\"sdykt6a08ed9282780\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11663 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.sdykt6a08ed9282780 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.sdykt6a08ed9282780 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.sdykt6a08ed9282780 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.sdykt6a08ed9282780 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.sdykt6a08ed9282780 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"mwqrh6a08ed92826e6\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11663 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.mwqrh6a08ed92826e6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.mwqrh6a08ed92826e6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.mwqrh6a08ed92826e6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.mwqrh6a08ed92826e6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.mwqrh6a08ed92826e6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zctgd6a08ed9282647\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11663 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zctgd6a08ed9282647 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zctgd6a08ed9282647 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zctgd6a08ed9282647 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zctgd6a08ed9282647 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zctgd6a08ed9282647 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"kgklr6a08ed928196a\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11663 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.kgklr6a08ed928196a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.kgklr6a08ed928196a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.kgklr6a08ed928196a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.kgklr6a08ed928196a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.kgklr6a08ed928196a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hygih6a08ed92818eb\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11663 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hygih6a08ed92818eb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hygih6a08ed92818eb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hygih6a08ed92818eb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hygih6a08ed92818eb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hygih6a08ed92818eb {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qrqvh6a08ed9281865\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11663 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qrqvh6a08ed9281865 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qrqvh6a08ed9281865 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qrqvh6a08ed9281865 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qrqvh6a08ed9281865 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qrqvh6a08ed9281865 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"cihav6a08ed92817b6\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11663 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.cihav6a08ed92817b6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.cihav6a08ed92817b6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.cihav6a08ed92817b6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.cihav6a08ed92817b6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.cihav6a08ed92817b6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qckun6a08ed9280a13\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-11663 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qckun6a08ed9280a13 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qckun6a08ed9280a13 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qckun6a08ed9280a13 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qckun6a08ed9280a13 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qckun6a08ed9280a13 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"sjeax6a08ed9280950\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11663 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Spotykasz si\u0119 z ni\u0105 codziennie, robi\u0105c zakupy online, m.in. na Allegro czy te\u017c w pobliskim sklepie, np. w Biedronce. Nawet nie zdajesz sobie sprawy, jak wa\u017cn\u0105 rol\u0119 odgrywa w Twoim \u017cyciu. By\u0107 mo\u017ce nawet dzia\u0142asz w niej zawodowo. O czym mowa? Oczywi\u015bcie o bran\u017cy retail, kt\u00f3ra wype\u0142nia wi\u0119cej Twojego czasu w ci\u0105gu ca\u0142ego dnia ni\u017c [&hellip;]<\/p>\n","protected":false},"author":101041,"featured_media":11678,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[147],"tags":[],"class_list":["post-11663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Czym charakteryzuje si\u0119 bran\u017ca retail? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/czym-charakteryzuje-sie-branza-retail\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Czym charakteryzuje si\u0119 bran\u017ca retail?\" \/>\n<meta property=\"og:description\" content=\"Spotykasz si\u0119 z ni\u0105 codziennie, robi\u0105c zakupy online, m.in. na Allegro czy te\u017c w pobliskim sklepie, np. w Biedronce. Nawet nie zdajesz sobie sprawy, jak wa\u017cn\u0105 rol\u0119 odgrywa w Twoim \u017cyciu. By\u0107 mo\u017ce nawet dzia\u0142asz w niej zawodowo. O czym mowa? 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