{"id":11813,"date":"2025-05-20T16:45:42","date_gmt":"2025-05-20T14:45:42","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=11813"},"modified":"2026-04-28T09:47:06","modified_gmt":"2026-04-28T07:47:06","slug":"baner-cookies-i-consent-mode-jak-wdrozyc-je-na-stronie-internetowej","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/baner-cookies-i-consent-mode-jak-wdrozyc-je-na-stronie-internetowej\/","title":{"rendered":"Baner cookies i Consent Mode &#8211; jak wdro\u017cy\u0107 je na stronie internetowej?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/05\/Cookie-banner-i-consent-mode_jak-wdrozyc.jpg\" alt=\"Baner cookies i consent mode na stronie\" class=\"wp-image-11814 colorbox-11813 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/05\/Cookie-banner-i-consent-mode_jak-wdrozyc.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/05\/Cookie-banner-i-consent-mode_jak-wdrozyc-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/05\/Cookie-banner-i-consent-mode_jak-wdrozyc-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/05\/Cookie-banner-i-consent-mode_jak-wdrozyc-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/05\/Cookie-banner-i-consent-mode_jak-wdrozyc-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/05\/Cookie-banner-i-consent-mode_jak-wdrozyc-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/05\/Cookie-banner-i-consent-mode_jak-wdrozyc-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Je\u015bli chcesz, by Twoi u\u017cytkownicy czuli si\u0119 bezpiecznie na stronie, musisz zadba\u0107 o zgodno\u015b\u0107 z przepisami i technologiami, kt\u00f3re to umo\u017cliwiaj\u0105. Transparentno\u015b\u0107 to podstawa. Jednym z najwa\u017cniejszych krok\u00f3w jest wdro\u017cenie banera plik\u00f3w cookie oraz trybu zgody Google, znanego jako Consent Mode. W tym artykule poka\u017cemy Ci krok po kroku, jak to zrobi\u0107 poprawnie i efektywnie.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/baner-cookies-i-consent-mode-jak-wdrozyc-je-na-stronie-internetowej\/#Czym_jest_tryb_zgody_Google_Consent_Mode\" >Czym jest tryb zgody Google (Consent Mode)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/baner-cookies-i-consent-mode-jak-wdrozyc-je-na-stronie-internetowej\/#Consent_Mode_v2_%E2%80%93_nowy_tryb_dla_Twojego_serwisu\" >Consent Mode v2 &#8211; nowy tryb dla Twojego serwisu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/baner-cookies-i-consent-mode-jak-wdrozyc-je-na-stronie-internetowej\/#Jak_dziala_Consent_Mode_v2\" >Jak dzia\u0142a Consent Mode v2?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/baner-cookies-i-consent-mode-jak-wdrozyc-je-na-stronie-internetowej\/#Co_to_jest_baner_cookies_i_dlaczego_to_nie_to_samo_co_Consent_Mode\" >Co to jest baner cookies i dlaczego to nie to samo co Consent Mode?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/baner-cookies-i-consent-mode-jak-wdrozyc-je-na-stronie-internetowej\/#Jak_wdrozyc_baner_zgody_na_pliki_cookie\" >Jak wdro\u017cy\u0107 baner zgody na pliki cookie?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/baner-cookies-i-consent-mode-jak-wdrozyc-je-na-stronie-internetowej\/#Integracja_z_platforma_zarzadzania_zgodami_CMP\" >Integracja z platform\u0105 zarz\u0105dzania zgodami (CMP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/baner-cookies-i-consent-mode-jak-wdrozyc-je-na-stronie-internetowej\/#Wdrozenie_przez_Google_Tag_Manager_GTM\" >Wdro\u017cenie przez Google Tag Manager (GTM)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/baner-cookies-i-consent-mode-jak-wdrozyc-je-na-stronie-internetowej\/#Uzycie_gotowej_wtyczki_WordPress_lub_reczna_implementacja\" >U\u017cycie gotowej wtyczki WordPress lub r\u0119czna implementacja<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/baner-cookies-i-consent-mode-jak-wdrozyc-je-na-stronie-internetowej\/#Przeglad_ustawien_i_monitorowanie\" >Przegl\u0105d ustawie\u0144 i monitorowanie<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/baner-cookies-i-consent-mode-jak-wdrozyc-je-na-stronie-internetowej\/#Najczestsze_bledy_%E2%80%93_jak_ich_unikac\" >Najcz\u0119stsze b\u0142\u0119dy &#8211; jak ich unika\u0107?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/baner-cookies-i-consent-mode-jak-wdrozyc-je-na-stronie-internetowej\/#Wskazowki_do_wykorzystania\" >Wskaz\u00f3wki do wykorzystania<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/baner-cookies-i-consent-mode-jak-wdrozyc-je-na-stronie-internetowej\/#Podsumowanie\" >Podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_jest_tryb_zgody_Google_Consent_Mode\"><\/span>Czym jest tryb zgody Google (Consent Mode)?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pami\u0119tasz te wszechobecne banery z informacj\u0105 o cookies, znanych jako popularne &#8220;ciasteczka&#8221;? Jeszcze zanim zd\u0105\u017cy\u0142e\u015b przeczyta\u0107 pierwszy nag\u0142\u00f3wek na stronie, ju\u017c musia\u0142e\u015b klikn\u0105\u0107 \u201eAkceptuj\u0119\u201d. Teraz to si\u0119 zmienia dzi\u0119ki Consent Mode, nowoczesnemu rozwi\u0105zaniu, kt\u00f3re pozwala stronie internetowej na elastyczne dopasowanie sposobu zbierania danych &#8211; w zale\u017cno\u015bci od tego, co wybierze u\u017cytkownik. Wyrazi\u0142e\u015b zgod\u0119 tylko na analityk\u0119, ale bez reklam? \u017baden problem &#8211; strona dostosuje si\u0119 do Twojej decyzji.<\/p>\n\n\n\n<p>Jak to wygl\u0105da od strony technicznej i prawnej? <strong>Consent Mode, czyli tryb zgody, to funkcja Google, kt\u00f3ra umo\u017cliwia regulowanie dzia\u0142ania tag\u00f3w Google (takich jak Google Ads i Google Analytics 4) w zale\u017cno\u015bci od decyzji u\u017cytkownika o udzieleniu zgody na pliki cookie. <\/strong>Dzi\u0119ki temu rozwi\u0105zaniu mo\u017cna:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zachowa\u0107 zgodno\u015b\u0107 z RODO i Digital Markets Act,<\/li>\n\n\n\n<li>uzyska\u0107 dane analityczne nawet bez zgody na pliki cookie,<\/li>\n\n\n\n<li>optymalizowa\u0107 kampanie reklamowe przy zachowaniu prywatno\u015bci u\u017cytkownika.<\/li>\n<\/ul>\n\n\n\n<p>Wdro\u017cenie trybu zgody przez Google&#8217;a da\u0142o mo\u017cliwo\u015b\u0107 w\u0142a\u015bcicielom witryn internetowych uszanowania wybor\u00f3w akceptacji cookie przez odwiedzaj\u0105cych stron\u0119, jednocze\u015bnie minimalizuj\u0105c przy tym utrat\u0119 danych w Google Analytics i Ads. <strong>Consent Mode zapewni\u0142, \u017ce marketerzy nadal b\u0119d\u0105 mogli otrzymywa\u0107 przydatne dane, nawet gdy odwiedzaj\u0105cy odrzuc\u0105 pliki cookie i \u015bledzenie w celach analitycznych lub reklamowych.<\/strong><\/p>\n\n\n\n<p>Je\u015bli wi\u0119c zale\u017cy Ci na skutecznych, ale jednocze\u015bnie zgodnych z przepisami rozwi\u0105zaniach dla swojej strony internetowej, kt\u00f3re pozwalaj\u0105 kompleksowo i legalnie gromadzi\u0107 dane o konwersjach z przeprowadzanych kampanii, to Consent Mode jest po prostu konieczno\u015bci\u0105.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e78c642-e432-4a69-aeb2-7ae664918362\"><span class=\"hs-cta-node hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\" id=\"hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11813 lazyload\" id=\"hs-cta-img-2e78c642-e432-4a69-aeb2-7ae664918362\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362.png\"  alt=\"Zapisz si\u0119 na newsletter. Dostaniesz e-book w prezencie &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e78c642-e432-4a69-aeb2-7ae664918362', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consent_Mode_v2_%E2%80%93_nowy_tryb_dla_Twojego_serwisu\"><\/span>Consent Mode v2 &#8211; nowy tryb dla Twojego serwisu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W marcu 2024 r. Google wprowadzi\u0142 Consent Mode v2, czyli now\u0105 ods\u0142on\u0119 narz\u0119dzia dla w\u0142a\u015bcicieli stron i marketer\u00f3w. Pierwsza wersja, zaprezentowana ju\u017c w 2020 roku, dawa\u0142a u\u017cytkownikom wyb\u00f3r: zgadzasz si\u0119 na cookies &#8211; dzia\u0142aj\u0105 wszystkie tagi Google. Nie zgadzasz si\u0119 &#8211; \u015bledzenie zostaje ograniczone.<\/p>\n\n\n\n<p><strong>Aktualnie Google jasno komunikuje, \u017ce od momentu premiery Consent Mode v2, jest to obowi\u0105zkowy element polityki prywatno\u015bci dla wszystkich, kt\u00f3rzy korzystaj\u0105 z Google Ads i Google Analytics 4 (GA4), a ich dzia\u0142ania marketingowe obejmuj\u0105 u\u017cytkownik\u00f3w z Unii Europejskiej lub Europejskiego Obszaru Gospodarczego. <\/strong>Sk\u0105d te zmiany? Jak powszechnie wiadomo, wirtualne schematy dzia\u0142ania ulegaj\u0105 dynamicznym i nieustannym aktualizacjom, a przepisy dotycz\u0105ce prywatno\u015bci, takie jak <a href=\"https:\/\/digital-markets-act.ec.europa.eu\/index_en\">Digital Markets Act<\/a>, stawiaj\u0105 nowe wymagania. I w\u0142a\u015bnie na nie odpowiada v2.<\/p>\n\n\n\n<p>Na ten moment tryb zgody dost\u0119pny jest w dw\u00f3ch wariantach:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Basic, tj. podstawowy, kt\u00f3ry dzia\u0142a po akceptacji banera,<\/li>\n\n\n\n<li>Advanced, tj. zaawansowany tryb zgody, kt\u00f3ry dynamicznie aktualizuje stan zgody u\u017cytkownika.<\/li>\n<\/ul>\n\n\n\n<p>Dzi\u0119ki Consent Mode mo\u017cemy lepiej analizowa\u0107 zachowanie u\u017cytkownik\u00f3w, nawet je\u015bli nie wyra\u017c\u0105 oni zgody na pliki cookie. Informacje te s\u0105 zagregowane i zanonimizowane, co pozwala zachowa\u0107 balans mi\u0119dzy prywatno\u015bci\u0105 a potrzeb\u0105 analityki biznesowej. Dla firm oznacza to jedno: wi\u0119cej elastyczno\u015bci, mniej ryzyka. Dla u\u017cytkownik\u00f3w? Wi\u0119cej kontroli i przejrzysto\u015bci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_dziala_Consent_Mode_v2\"><\/span>Jak dzia\u0142a Consent Mode v2?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Consent Mode v2 dzia\u0142a w oparciu o cztery flagi (sygna\u0142y zgody), kt\u00f3re s\u0105 wysy\u0142ane do serwer\u00f3w Google w momencie, gdy u\u017cytkownik wyrazi lub odm\u00f3wi zgody poprzez baner cookies:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>analytics_storage &#8211; gromadzenie danych analitycznych (np. przez GA4).<\/li>\n\n\n\n<li>ad_storage &#8211; wykorzystanie danych do cel\u00f3w marketingowych (np. \u015bledzenie konwersji w Google Ads).<\/li>\n\n\n\n<li>ad_user_data (nowo\u015b\u0107 w v2) &#8211; przetwarzanie danych osobowych do cel\u00f3w reklamowych.<\/li>\n\n\n\n<li>ad_personalization (nowo\u015b\u0107 w v2) &#8211; personalizacja reklam i remarketing.<\/li>\n<\/ul>\n\n\n\n<p>Dwa pierwsza rodzaje zgody s\u0105 odpowiedzialne za to, czy tagi Google w og\u00f3le si\u0119 uruchomi\u0105 i to one uruchamiaj\u0105 lub blokuj\u0105 tagi. Dwa kolejne pe\u0142ni\u0105 rol\u0119 parametr\u00f3w informacyjnych przesy\u0142anych do Google i s\u0105 dodatkowymi parametrami URL.<\/p>\n\n\n\n<p>W praktyce oznacza to, \u017ce tagi Google dostosowuj\u0105 swoje dzia\u0142anie w zale\u017cno\u015bci od tego, na co u\u017cytkownik wyrazi\u0142 zgod\u0119. Dzi\u0119ki temu unikasz zb\u0119dnych narusze\u0144 przepis\u00f3w i zwi\u0119kszasz kontrol\u0119 nad danymi przetwarzanymi przez Twoj\u0105 stron\u0119.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_to_jest_baner_cookies_i_dlaczego_to_nie_to_samo_co_Consent_Mode\"><\/span>Co to jest baner cookies i dlaczego to nie to samo co Consent Mode?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Zanim w og\u00f3le uruchomisz Google Consent Mode v2<\/strong>, musisz mie\u0107 na stronie co\u015b wi\u0119cej ni\u017c tylko dobre ch\u0119ci &#8211; <strong>potrzebujesz cookie bannera, czyli platformy zarz\u0105dzania zgodami (tzw. CMP &#8211; Consent Management Platform)<\/strong>, <strong>kt\u00f3ra spe\u0142nia wymagania Google, RODO i dyrektywy ePrivacy<\/strong>. Baner cookies to element interfejsu, kt\u00f3ry umo\u017cliwia u\u017cytkownikowi wyra\u017cenie zgody lub jej odmow\u0119. Consent Mode nie zast\u0119puje banera &#8211; opiera si\u0119 na danych przesy\u0142anych z CMP (Consent Management Platform). Do wdro\u017cenia Consent Mode potrzebny jest zatem kompatybilny baner cookies (np. Cookie Information). To w\u0142a\u015bnie CMP jest po\u015brednikiem w ca\u0142ym procesie. To ona \u201em\u00f3wi\u201d Consent Mode\u2019owi, czy u\u017cytkownik zgodzi\u0142 si\u0119 na cookies, czy nie. Gdy u\u017cytkownik kliknie \u201eTak\u201d lub \u201eNie\u201d &#8211; Consent Mode odbiera ten sygna\u0142 i dzia\u0142a zgodnie z jego wyborem.<\/p>\n\n\n\n<p>Pami\u0119taj, \u017ce baner plik\u00f3w cookie powinien:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>jasno informowa\u0107 o u\u017cyciu plik\u00f3w cookie,<\/li>\n\n\n\n<li>zawiera\u0107 opcj\u0119 akceptacji i odrzucenia,<\/li>\n\n\n\n<li>dawa\u0107 dost\u0119p do ustawie\u0144 zgody,<\/li>\n\n\n\n<li>zawiera\u0107 link do polityki prywatno\u015bci.<\/li>\n<\/ul>\n\n\n\n<p>Ponadto, baner zgody na pliki cookie musi by\u0107 zgodny z przepisami RODO oraz zawiera\u0107:<br><br>&#8211; informacj\u0119 o celach przetwarzania danych,<br>&#8211; mo\u017cliwo\u015b\u0107 modyfikacji ustawie\u0144 zgody,<br>&#8211; zapis o zgoda u\u017cytkownika na przetwarzanie danych,<br>&#8211; mechanizm potwierdzaj\u0105cy dobrowolno\u015b\u0107 wyboru.<br><br>Dobrze zaprojektowany baner powinien nie tylko spe\u0142nia\u0107 obowi\u0105zki prawne, ale r\u00f3wnie\u017c zapewnia\u0107 pozytywne do\u015bwiadczenia u\u017cytkownika. Testy UX pokazuj\u0105, \u017ce transparentno\u015b\u0107 i \u0142atwo\u015b\u0107 zarz\u0105dzania zgodami zwi\u0119kszaj\u0105 wsp\u00f3\u0142czynnik konwersji.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d1271ac5-4a98-4128-b2cb-3f6efe5159bf\"><span class=\"hs-cta-node hs-cta-d1271ac5-4a98-4128-b2cb-3f6efe5159bf\" id=\"hs-cta-d1271ac5-4a98-4128-b2cb-3f6efe5159bf\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d1271ac5-4a98-4128-b2cb-3f6efe5159bf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11813 lazyload\" id=\"hs-cta-img-d1271ac5-4a98-4128-b2cb-3f6efe5159bf\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d1271ac5-4a98-4128-b2cb-3f6efe5159bf.png\"  alt=\"WWW_wiekszy\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd1271ac5-4a98-4128-b2cb-3f6efe5159bf', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_wdrozyc_baner_zgody_na_pliki_cookie\"><\/span>Jak wdro\u017cy\u0107 baner zgody na pliki cookie?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wdro\u017cenie Google Consent Mode v2 nie jest skomplikowane, o ile skorzystamy z odpowiednich narz\u0119dzi i rozumiemy proces zbierania zg\u00f3d. Istnieje kilka mo\u017cliwo\u015bci na wdro\u017cenie trybu zgody. Przyjrzyjmy si\u0119 bli\u017cej ka\u017cdej z nich.<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d1271ac5-4a98-4128-b2cb-3f6efe5159bf\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Integracja_z_platforma_zarzadzania_zgodami_CMP\"><\/span>Integracja z platform\u0105 zarz\u0105dzania zgodami (CMP)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aby wdro\u017cy\u0107 baner zgody z informacj\u0105 o plikach cookie, warto skorzysta\u0107 z jednego z certyfikowanych przez Google system\u00f3w CMP (Consent Management Platform), kt\u00f3re automatycznie integruj\u0105 si\u0119 z Consent Mode v2. Przyk\u0142adami popularnych narz\u0119dzi s\u0105 m.in.: Cookie Information, OneTrust, Cookiebot czy CookieYes.<\/p>\n\n\n\n<p>Wdro\u017cenie zgody Google tym sposobem pozwala zaprezentowa\u0107 u\u017cytkownikom baner cookies z opcj\u0105 akceptacji lub odrzuceniem r\u00f3\u017cnych typ\u00f3w zg\u00f3d, rejestrowa\u0107 decyzje u\u017cytkownika oraz przeprowadza\u0107 ich \u0142atw\u0105 dokumentacj\u0119 (np. na potrzeby kontroli), a tak\u017ce umo\u017cliwia przesy\u0142anie odpowiednich sygna\u0142\u00f3w do tag\u00f3w Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wdrozenie_przez_Google_Tag_Manager_GTM\"><\/span>Wdro\u017cenie przez Google Tag Manager (GTM)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je\u015bli strona korzysta z Google Tag Managera, czyli darmowego narz\u0119dzia od Google, kt\u00f3re pozwala zarz\u0105dza\u0107 tagami (tj. fragmentami kodu JavaScript i pikselami \u015bledz\u0105cymi) na stronie internetowej bez konieczno\u015bci r\u0119cznej edycji kodu \u017ar\u00f3d\u0142owego strony, to wdro\u017cenie Consent Mode v2 jest relatywnie proste.<\/p>\n\n\n\n<p>Oto jak krok po kroku przebiega wdro\u017cenie trybu zgody przez mened\u017cer tag\u00f3w Google (GTM):<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>W GTM nale\u017cy wybra\u0107 odpowiedni szablon tagu CMP (np. Cookie Information).<\/li>\n\n\n\n<li>Doda\u0107 tag Consent Mode v2 i skonfigurowa\u0107 przesy\u0142anie czterech flag: analytics_storage, ad_storage, ad_user_data, ad_personalization.<\/li>\n\n\n\n<li>Zdefiniowa\u0107 tzw. <em>triggers<\/em>, kt\u00f3re uruchamiaj\u0105 odpowiednie tagi dopiero po wyra\u017ceniu zgody przez u\u017cytkownika (w trybie podstawowym). Mo\u017cesz to osi\u0105gn\u0105\u0107 poprzez dedykowane zmienne i regu\u0142y w GTM.<\/li>\n\n\n\n<li>Przetestowa\u0107 dzia\u0142anie banera i tag\u00f3w przy pomocy narz\u0119dzia Preview w GTM lub debuggera Google.<\/li>\n<\/ol>\n\n\n\n<p>Dzi\u0119ki GTM mo\u017cliwe jest szybkie wdro\u017cenie bez konieczno\u015bci ingerencji w kod \u017ar\u00f3d\u0142owy strony, co jest du\u017cym plusem dla marketer\u00f3w i zespo\u0142\u00f3w bez zaplecza developerskiego.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uzycie_gotowej_wtyczki_WordPress_lub_reczna_implementacja\"><\/span>U\u017cycie gotowej wtyczki WordPress lub r\u0119czna implementacja<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dla stron opartych na WordPressie wiele CMP oferuje dedykowane wtyczki, kt\u00f3re umo\u017cliwiaj\u0105 konfiguracj\u0119 banera cookie zgodnego z przepisami, integruj\u0105 si\u0119 automatycznie z Consent Mode v2 oraz umo\u017cliwiaj\u0105 aktualizacj\u0119 z v1 do v2 jednym klikni\u0119ciem.<\/p>\n\n\n\n<p>W przypadku stron bez GTM lub WordPressa mo\u017cliwa jest te\u017c r\u0119czna implementacja, poprzez dodanie skrypt\u00f3w Consent Mode i CMP bezpo\u015brednio do kodu HTML strony. Wymaga to jednak wi\u0119kszego do\u015bwiadczenia technicznego, przetestowania przep\u0142ywu danych i przesy\u0142ania zg\u00f3d oraz dok\u0142adnego mapowania flag zgodnie z dokumentacj\u0105 Google.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11813 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przeglad_ustawien_i_monitorowanie\"><\/span>Przegl\u0105d ustawie\u0144 i monitorowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Uda\u0142o si\u0119! Dzi\u0119ki naszych wskaz\u00f3wkom z sukcesem doda\u0142e\u015b ciasteczka i Consent Mode v2 na swojej stronie internetowej. My\u015blisz, \u017ce to ju\u017c koniec Twojej pracy? Nic bardziej mylnego. Aby wszystko dzia\u0142a\u0142o sprawnie, wa\u017cnym krokiem jest monitorowanie ustawie\u0144 zgody dla u\u017cytkownik\u00f3w oraz jej regularna aktualizacja.<\/p>\n\n\n\n<p>Przede wszystkim, po wdro\u017ceniu Consent Mode v2 powiniene\u015b si\u0119 upewni\u0107, \u017ce:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>baner dzia\u0142a poprawnie i wy\u015bwietla si\u0119 u\u017cytkownikom z UE\/EOG,<\/li>\n\n\n\n<li>zgody s\u0105 zapisywane i przesy\u0142ane do Google,<\/li>\n\n\n\n<li>tagi nie \u0142aduj\u0105 si\u0119 przed wyra\u017ceniem zgody (w trybie podstawowym),<\/li>\n\n\n\n<li>w narz\u0119dziach takich jak GA4 lub Google Ads nie ma utraty danych (dzi\u0119ki modelowaniu konwersji).<\/li>\n<\/ul>\n\n\n\n<p>Weryfikacj\u0119 poprawno\u015bci wdro\u017cenia Consent Mode v2 mo\u017cna przeprowadzi\u0107 przy u\u017cyciu narz\u0119dzi deweloperskich w przegl\u0105darce, funkcji podgl\u0105du w GTM lub Google Tag Assistant. Pomocne b\u0119d\u0105 r\u00f3wnie\u017c rozwi\u0105zania takie jak Consent Mode API i integracja z frameworkiem IAB TCF. Cz\u0119\u015b\u0107 zada\u0144 mo\u017cna zautomatyzowa\u0107, wykorzystuj\u0105c odpowiednie wtyczki do zarz\u0105dzania zgod\u0105.<\/p>\n\n\n\n<p>Dodatkowo warto cyklicznie analizowa\u0107 dane w Google Analytics 4 oraz monitorowa\u0107 dzia\u0142anie tag\u00f3w. Dzi\u0119ki temu masz pewno\u015b\u0107, \u017ce Twoje rozwi\u0105zania dzia\u0142aj\u0105 poprawnie i nie tracisz cennych danych.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Najczestsze_bledy_%E2%80%93_jak_ich_unikac\"><\/span>Najcz\u0119stsze b\u0142\u0119dy &#8211; jak ich unika\u0107?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dla u\u0142atwienia, podajemy najcz\u0119stsze b\u0142\u0119dy, kt\u00f3re zdarzaj\u0105 si\u0119 podczas implementacji oraz dzia\u0142ania banner cookie oraz Consent Mode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>brak aktualizacji stanu zgody po akcji u\u017cytkownika,<\/li>\n\n\n\n<li>nieprawid\u0142owe wdro\u017cenie tag\u00f3w Google bez u\u017cycia trybu zgody,<\/li>\n\n\n\n<li>niesp\u00f3jna komunikacja w banerze zgody i polityce prywatno\u015bci.<\/li>\n<\/ul>\n\n\n\n<p>Unikni\u0119cie tych b\u0142\u0119d\u00f3w pozwala nie tylko zapobiega\u0107 nak\u0142adanym sankcjom przez Google, takich jak, np. blokowania mo\u017cliwo\u015bci emisji reklam lub ograniczania funkcjonalno\u015bci raportowania w GA4\/Ads, ale te\u017c budowa\u0107 zaufanie do Twojej marki.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wskazowki_do_wykorzystania\"><\/span>Wskaz\u00f3wki do wykorzystania<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wykorzystaj r\u00f3wnie\u017c nasze wskaz\u00f3wki, dzi\u0119ki kt\u00f3rym zapewnisz sobie kontrol\u0119 nad ca\u0142ym procesem wdra\u017cania i testowania poprawno\u015bci zastosowanych rozwi\u0105za\u0144:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>U\u017cywaj narz\u0119dzi takich jak Tag Assistant.<\/li>\n\n\n\n<li>Regularnie testuj baner zgody na r\u00f3\u017cnych urz\u0105dzeniach.<\/li>\n\n\n\n<li>Pami\u0119taj o weryfikacji ustawie\u0144 zgody w GTM.<\/li>\n\n\n\n<li>Korzystaj z audyt\u00f3w zgodno\u015bci RODO.<\/li>\n\n\n\n<li>Aktualizuj CMP do najnowszych wersji.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Podsumowanie\"><\/span>Podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wdro\u017cenie trybu zgody Google i odpowiedniego banera plik\u00f3w cookie to obowi\u0105zek, ale te\u017c szansa. Umo\u017cliwia lepsze zarz\u0105dzanie danymi, zgodno\u015b\u0107 z regulacjami i wi\u0119ksze zaufanie u\u017cytkownik\u00f3w. Dzi\u0119ki dobrze skonfigurowanemu banerowi cookies oraz integracji z Consent Mode v2 i wykorzystaniu wtyczek do zarz\u0105dzania zgod\u0105, mo\u017cna zachowa\u0107 zgodno\u015b\u0107 z przepisami, a jednocze\u015bnie zoptymalizowa\u0107 dzia\u0142ania marketingowe, korzystaj\u0105c z modelowania konwersji. Proces ten staje si\u0119 wtedy szybszy, bardziej efektywny, a co najwa\u017cniejsze &#8211; w pe\u0142ni zgodny z prawem.<\/p>\n\n\n\n<p>Pami\u0119taj, \u017ce zgoda u\u017cytkownika to podstawa zaufania online. U\u017cyj zgody Google i wdra\u017caj j\u0105 odpowiedzialnie. To krok ku bardziej przejrzystej i etycznej obecno\u015bci w Internecie, kt\u00f3ry op\u0142aci si\u0119 d\u0142ugofalowo.<\/p><div class=\"ixizk69f2c769eff4f\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11813 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ixizk69f2c769eff4f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ixizk69f2c769eff4f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ixizk69f2c769eff4f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ixizk69f2c769eff4f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ixizk69f2c769eff4f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pyzkj69f2c769efec7\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11813 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pyzkj69f2c769efec7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pyzkj69f2c769efec7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pyzkj69f2c769efec7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pyzkj69f2c769efec7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pyzkj69f2c769efec7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"gwwnm69f2c769efe3b\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11813 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gwwnm69f2c769efe3b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gwwnm69f2c769efe3b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gwwnm69f2c769efe3b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gwwnm69f2c769efe3b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gwwnm69f2c769efe3b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"izcrx69f2c769efdb0\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11813 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.izcrx69f2c769efdb0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.izcrx69f2c769efdb0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.izcrx69f2c769efdb0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.izcrx69f2c769efdb0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.izcrx69f2c769efdb0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zrkke69f2c769ef31f\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11813 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zrkke69f2c769ef31f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zrkke69f2c769ef31f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zrkke69f2c769ef31f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zrkke69f2c769ef31f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zrkke69f2c769ef31f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"nxpwk69f2c769ef2aa\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11813 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nxpwk69f2c769ef2aa {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nxpwk69f2c769ef2aa {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nxpwk69f2c769ef2aa {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nxpwk69f2c769ef2aa {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nxpwk69f2c769ef2aa {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vblbm69f2c769ef22c\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11813 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vblbm69f2c769ef22c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vblbm69f2c769ef22c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vblbm69f2c769ef22c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vblbm69f2c769ef22c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vblbm69f2c769ef22c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uwipr69f2c769ef19b\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-11813 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.unesc69f2c769eea84 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.unesc69f2c769eea84 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.unesc69f2c769eea84 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.unesc69f2c769eea84 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.unesc69f2c769eea84 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;11813&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Baner cookies i Consent Mode - jak wdro\u017cy\u0107 je na stronie internetowej?&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Je\u015bli chcesz, by Twoi u\u017cytkownicy czuli si\u0119 bezpiecznie na stronie, musisz zadba\u0107 o zgodno\u015b\u0107 z przepisami i technologiami, kt\u00f3re to umo\u017cliwiaj\u0105. Transparentno\u015b\u0107 to podstawa. Jednym z najwa\u017cniejszych krok\u00f3w jest wdro\u017cenie banera plik\u00f3w cookie oraz trybu zgody Google, znanego jako Consent Mode. W tym artykule poka\u017cemy Ci krok po kroku, jak to zrobi\u0107 poprawnie i efektywnie. [&hellip;]<\/p>\n","protected":false},"author":101041,"featured_media":11816,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-11813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strony-www"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Baner cookies i Consent Mode - jak wdro\u017cy\u0107 je na stronie internetowej? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/baner-cookies-i-consent-mode-jak-wdrozyc-je-na-stronie-internetowej\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Baner cookies i Consent Mode - jak wdro\u017cy\u0107 je na stronie internetowej?\" \/>\n<meta property=\"og:description\" content=\"Je\u015bli chcesz, by Twoi u\u017cytkownicy czuli si\u0119 bezpiecznie na stronie, musisz zadba\u0107 o zgodno\u015b\u0107 z przepisami i technologiami, kt\u00f3re to umo\u017cliwiaj\u0105. 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