{"id":11999,"date":"2025-07-29T09:52:55","date_gmt":"2025-07-29T07:52:55","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=11999"},"modified":"2025-07-30T13:44:22","modified_gmt":"2025-07-30T11:44:22","slug":"neuromarketing-co-siedzi-w-glowie-twojego-klienta-i-jak-to-wykorzystac","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/neuromarketing-co-siedzi-w-glowie-twojego-klienta-i-jak-to-wykorzystac\/","title":{"rendered":"Neuromarketing: co siedzi w g\u0142owie Twojego klienta i jak to wykorzysta\u0107?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/07\/neuromarketing.jpg\" alt=\"neuromarketing co to jest\" class=\"wp-image-12001 colorbox-11999 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/07\/neuromarketing.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/07\/neuromarketing-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/07\/neuromarketing-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/07\/neuromarketing-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/07\/neuromarketing-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/07\/neuromarketing-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/07\/neuromarketing-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Znasz to uczucie, kiedy kupujesz co\u015b spontanicznie, a potem t\u0142umaczysz sobie, \u017ce \u201eto by\u0142a dobra decyzja\u201d? No w\u0142a\u015bnie. To nie przypadek, a Tw\u00f3j m\u00f3zg w akcji. A je\u015bli m\u00f3zg, to&#8230; neuromarketing. To dzi\u015b jeden z najciekawszych obszar\u00f3w, w jakim spotykaj\u0105 si\u0119 psychologia, neurobiologia, sztuczna inteligencja i marketing. Brzmi jak materia\u0142 na serial science fiction? Tymczasem to dzieje si\u0119 naprawd\u0119 w agencjach kreatywnych i dzia\u0142ach strategii najwi\u0119kszych marek. Dzi\u015b przyjrzymy si\u0119 temu zjawisku bli\u017cej.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/neuromarketing-co-siedzi-w-glowie-twojego-klienta-i-jak-to-wykorzystac\/#Czym_jest_neuromarketing\" >Czym jest neuromarketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/neuromarketing-co-siedzi-w-glowie-twojego-klienta-i-jak-to-wykorzystac\/#Podejmowanie_decyzji_zakupowych_a_neurobranding\" >Podejmowanie decyzji zakupowych a neurobranding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/neuromarketing-co-siedzi-w-glowie-twojego-klienta-i-jak-to-wykorzystac\/#Gdzie_wlasciwie_wykorzystuje_sie_neuromarketing\" >Gdzie w\u0142a\u015bciwie wykorzystuje si\u0119 neuromarketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/neuromarketing-co-siedzi-w-glowie-twojego-klienta-i-jak-to-wykorzystac\/#Projektowanie_UX_i_optymalizacja_stron_internetowych\" >Projektowanie UX i optymalizacja stron internetowych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/neuromarketing-co-siedzi-w-glowie-twojego-klienta-i-jak-to-wykorzystac\/#Tworzenie_opakowan_produktow\" >Tworzenie opakowa\u0144 produkt\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/neuromarketing-co-siedzi-w-glowie-twojego-klienta-i-jak-to-wykorzystac\/#Testowanie_reklam_video_audio_outdoor\" >Testowanie reklam (video, audio, outdoor)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/neuromarketing-co-siedzi-w-glowie-twojego-klienta-i-jak-to-wykorzystac\/#Optymalizacja_cen_i_strategii_sprzedazy\" >Optymalizacja cen i strategii sprzeda\u017cy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/neuromarketing-co-siedzi-w-glowie-twojego-klienta-i-jak-to-wykorzystac\/#Retail_%E2%80%93_projektowanie_przestrzeni_zakupowej\" >Retail \u2013 projektowanie przestrzeni zakupowej<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/neuromarketing-co-siedzi-w-glowie-twojego-klienta-i-jak-to-wykorzystac\/#Tworzenie_marek_neurobranding\" >Tworzenie marek (neurobranding)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/neuromarketing-co-siedzi-w-glowie-twojego-klienta-i-jak-to-wykorzystac\/#Social_Media_i_Content_Marketing\" >Social Media i Content Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/neuromarketing-co-siedzi-w-glowie-twojego-klienta-i-jak-to-wykorzystac\/#Przyklady_wykorzystania_neuromarketingu\" >Przyk\u0142ady wykorzystania neuromarketingu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/neuromarketing-co-siedzi-w-glowie-twojego-klienta-i-jak-to-wykorzystac\/#Coca-Cola_w_programie_%E2%80%9EIdol%E2%80%9D\" >Coca-Cola w programie \u201eIdol\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/neuromarketing-co-siedzi-w-glowie-twojego-klienta-i-jak-to-wykorzystac\/#Lays_%E2%80%93_zmiana_opakowan_z_mysla_o_kobietach\" >Lay\u2019s \u2013 zmiana opakowa\u0144 z my\u015bl\u0105 o kobietach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/neuromarketing-co-siedzi-w-glowie-twojego-klienta-i-jak-to-wykorzystac\/#Nike_%E2%80%93_storytelling_i_angazujace_reklamy\" >Nike \u2013 storytelling i anga\u017cuj\u0105ce reklamy<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czym_jest_neuromarketing\"><\/span>Czym jest neuromarketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Najpro\u015bciej? To spos\u00f3b badania zachowa\u0144 konsument\u00f3w bez pytania ich o zdanie. Dos\u0142ownie. Neuromarketing wykorzystuje metody, kt\u00f3re pozwalaj\u0105 sprawdzi\u0107, jak m\u00f3zg konsumenta reaguje na r\u00f3\u017cne bod\u017ace marketingowe \u2013 reklamy, d\u017awi\u0119ki, opakowania produkt\u00f3w, kolory, zapachy, a nawet uk\u0142ad przycisk\u00f3w na stronie e-commerce.<\/p>\n\n\n\n<p>Zamiast tradycyjnych ankiet, <strong>badania neuromarketingowe pokazuj\u0105, co naprawd\u0119 dzieje si\u0119 w g\u0142owie klienta w momencie podejmowania decyzji zakupowych<\/strong>. Neuromarketing pozwala \u201ezajrze\u0107\u201d do jego ukrytych motywacji i emocji, zanim sam je sobie u\u015bwiadomi.<\/p>\n\n\n\n<p>Neuromarketing wykorzystuje narz\u0119dzia, kt\u00f3re do niedawna zarezerwowane by\u0142y dla medycyny i psychologii klinicznej \u2013 mi\u0119dzy innymi funkcjonalny rezonans magnetyczny (fMRI), elektroencefalografi\u0119 (EEG), reakcj\u0119 sk\u00f3rno-galwaniczn\u0105 (GSR), eye tracking czy analiz\u0119 mimiki i g\u0142osu.<\/p>\n\n\n\n<p>Brzmi powa\u017cnie, ale ostatecznie chodzi o to, by zrozumie\u0107, jakie emocje towarzysz\u0105 reklamie, stronie, produktowi czy has\u0142u reklamowemu.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><span class=\"hs-cta-node hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" id=\"hs-cta-81ecea7f-bbdd-429e-a7f6-087d54e2346d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11999 lazyload\" id=\"hs-cta-img-81ecea7f-bbdd-429e-a7f6-087d54e2346d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/81ecea7f-bbdd-429e-a7f6-087d54e2346d.png\"  alt=\"marketing_lokalny_v2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '81ecea7f-bbdd-429e-a7f6-087d54e2346d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Podejmowanie_decyzji_zakupowych_a_neurobranding\"><\/span>Podejmowanie decyzji zakupowych a neurobranding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tradycyjne metody bada\u0144 marketingowych zak\u0142adaj\u0105, \u017ce ludzie s\u0105 racjonalni. Szkoda tylko, \u017ce to nieprawda.<\/p>\n\n\n\n<p>Zdecydowan\u0105 <strong>wi\u0119kszo\u015b\u0107 decyzji podejmujemy intuicyjnie<\/strong> \u2013 cz\u0119sto pod wp\u0142ywem impulsu. To w\u0142a\u015bnie reakcje m\u00f3zgu pozwalaj\u0105 zrozumie\u0107, dlaczego konsumenci reaguj\u0105 na jedne kampanie z entuzjazmem, a inne pomijaj\u0105 bez mrugni\u0119cia okiem. Analiza reakcji m\u00f3zgu i emocji to fundament skutecznego neurobrandingu, czyli tworzenia marek, kt\u00f3re trafiaj\u0105 do emocji, a nie tylko do rozs\u0105dku. Bo um\u00f3wmy si\u0119, zakup produktu bardzo cz\u0119sto zaczyna si\u0119 od\u2026 uczucia.<\/p>\n\n\n\n<p>Neuromarketing pozwala firmom ustali\u0107, kt\u00f3re elementy kampanii wywo\u0142uj\u0105 pozytywne emocje i co wzbudza zaufanie, a co \u2013 wr\u0119cz przeciwnie \u2013 zniech\u0119ca i wywo\u0142uje stres. A jak wiemy: zestresowany klient to klient, kt\u00f3ry klika \u201ezamknij kart\u0119\u201d zamiast \u201edodaj do koszyka\u201d.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-4c898496-4ccb-49bb-ac4c-46d5c4408a32\"><span class=\"hs-cta-node hs-cta-4c898496-4ccb-49bb-ac4c-46d5c4408a32\" id=\"hs-cta-4c898496-4ccb-49bb-ac4c-46d5c4408a32\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/4c898496-4ccb-49bb-ac4c-46d5c4408a32\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11999 lazyload\" id=\"hs-cta-img-4c898496-4ccb-49bb-ac4c-46d5c4408a32\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/4c898496-4ccb-49bb-ac4c-46d5c4408a32.png\"  alt=\"Do\u0142\u0105cz do newslettera\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '4c898496-4ccb-49bb-ac4c-46d5c4408a32', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gdzie_wlasciwie_wykorzystuje_sie_neuromarketing\"><\/span>Gdzie w\u0142a\u015bciwie wykorzystuje si\u0119 neuromarketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Neuromarketing to nie tylko spektakularne badania z funkcjonalnym rezonansem magnetycznym i elektroencefalografi\u0105. To konkretne odpowiedzi na pytania, kt\u00f3re zadaje sobie ka\u017cdy marketer, UX designer, brand manager i przedsi\u0119biorca. W skr\u00f3cie: <strong>neuromarketing pozwala firmom nie tylko bada\u0107, ale te\u017c projektowa\u0107 lepiej<\/strong> \u2013 stron\u0119, produkt, opakowanie, przekaz reklamowy, a nawet&#8230; d\u017cingiel.<\/p>\n\n\n\n<p>Sprawd\u017a poni\u017cej najcz\u0119stsze obszary, w kt\u00f3rych firmy stosuj\u0105 neuromarketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Projektowanie_UX_i_optymalizacja_stron_internetowych\"><\/span>Projektowanie UX i optymalizacja stron internetowych<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Neuromarketing pozwala sprawdzi\u0107, kt\u00f3re elementy interfejsu rzeczywi\u015bcie przyci\u0105gaj\u0105 uwag\u0119 i uruchamiaj\u0105 pozytywne emocje, a kt\u00f3re frustruj\u0105, rozpraszaj\u0105 lub powoduj\u0105 poznawczy chaos.<\/p>\n\n\n\n<p>Przyk\u0142ad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>badania neuromarketingowe pokazuj\u0105, \u017ce u\u017cytkownicy przejawiaj\u0105 wi\u0119ksz\u0105 aktywno\u015b\u0107 na stronach, kt\u00f3re buduj\u0105 rytm wizualny (np. tworz\u0105 sekwencje z przewidywalnym ruchem lub logicznym uk\u0142adem CTA);<\/li>\n\n\n\n<li>eye tracking pozwala zidentyfikowa\u0107 \u201e\u015blepe punkty\u201d strony \u2013 miejsca, kt\u00f3re projektant uwa\u017ca za wa\u017cne, ale u\u017cytkownik ich nie zauwa\u017ca (wi\u0119cej o tej metodzie bada\u0144 przeczytasz w tym artykule na naszym blogu);<\/li>\n<\/ul>\n\n\n\n<p>Efekt? Lepsze konwersje, ni\u017cszy bounce rate i wi\u0119ksza satysfakcja u\u017cytkownika, nawet je\u015bli nie potrafi dok\u0142adnie powiedzie\u0107 \u201edlaczego\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tworzenie_opakowan_produktow\"><\/span>Tworzenie opakowa\u0144 produkt\u00f3w<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zakupy konsument\u00f3w w \u015bwiecie offline, a w\u0142a\u015bciwie decyzje kupuj\u0105cych, r\u00f3wnie\u017c s\u0105 podejmowane cz\u0119sto w u\u0142amku sekundy. I to nie zawsze na podstawie racjonalnych przes\u0142anek. Profesjonalny <strong>neuromarketing wykorzystuje dane konsument\u00f3w<\/strong>, by testowa\u0107 kolory, tekstury, wielko\u015bci czcionek i nawet spos\u00f3b otwierania opakowania.<\/p>\n\n\n\n<p>Co dzia\u0142a?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wyniki bada\u0144 pokazuj\u0105, \u017ce matowe opakowania cz\u0119\u015bciej kojarz\u0105 si\u0119 z jako\u015bci\u0105 i naturalno\u015bci\u0105.<\/li>\n\n\n\n<li>Produkty z twarzami (np. dziecka, kobiety) aktywuj\u0105 obszary m\u00f3zgu odpowiedzialne za empati\u0119.<\/li>\n\n\n\n<li>Z\u0142oty, czarny i granatowy pobudzaj\u0105 o\u015brodek luksusu \u2013 st\u0105d cz\u0119sty wyb\u00f3r tych barw w premium FMCG.<\/li>\n<\/ul>\n\n\n\n<p>To musisz wiedzie\u0107: Fast-Moving Consumer Goods, czyli produkty szybkozbywalne, to rzeczy, po kt\u00f3re si\u0119gamy regularnie i zu\u017cywamy na co dzie\u0144. Zwykle s\u0105 niedrogie, ale kluczowe w codziennych zakupach. Wersje premium z tej kategorii \u2013 jak cho\u0107by Evian zamiast \u017bywca Zdr\u00f3j \u2013 celuj\u0105 w zupe\u0142nie inne emocje. Tu liczy si\u0119 nie tylko funkcja, ale i wra\u017cenie wyj\u0105tkowo\u015bci. I w\u0142a\u015bnie dlatego wykorzystanie bada\u0144 m\u00f3zgu jest tutaj wyj\u0105tkowo przydatne, bo decyzj\u0119 cz\u0119sto podejmujemy nie na podstawie sk\u0142adu czy ceny, lecz tego, co \u201epodpowiada\u201d nam g\u0142owa: <em>to musi by\u0107 lepsze, bo wygl\u0105da i brzmi luksusowo<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Testowanie_reklam_video_audio_outdoor\"><\/span>Testowanie reklam (video, audio, outdoor)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jak sprawdzi\u0107, czy reklama jest nudna, intryguj\u0105ca, zaskakuj\u0105ca? Tu przyda si\u0119 wiedza o wykorzystywaniu m\u00f3zgu. Istniej\u0105 techniki bada\u0144 neuromarketingowych, kt\u00f3re s\u0105 odpowiedzialne za rozpoznawanie emocji \u2013 jeszcze zanim pojawi si\u0119 klikni\u0119cie, udost\u0119pnienie czy zakup.<\/p>\n\n\n\n<p>Kampanie reklamowe s\u0105 analizowane klatka po klatce:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>kiedy reakcje m\u00f3zgu pokazuj\u0105 spadek emocji \u2013 skracamy scen\u0119;<\/li>\n\n\n\n<li>gdy wzrasta pobudzenie i aktywno\u015b\u0107 emocjonalna \u2013 warto to zaakcentowa\u0107 w monta\u017cu lub muzyce;<\/li>\n\n\n\n<li>badania reakcji odbiorcy pomagaj\u0105 optymalizowa\u0107 d\u0142ugo\u015b\u0107 spotu, uk\u0142ad narracji i elementy graficzne.<\/li>\n<\/ul>\n\n\n\n<p>Dzi\u0119ki temu marki mog\u0105 inwestowa\u0107 w kampanie, kt\u00f3re \u201ezostaj\u0105 w g\u0142owie\u201d d\u0142u\u017cej ni\u017c jingle z lat 90.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optymalizacja_cen_i_strategii_sprzedazy\"><\/span>Optymalizacja cen i strategii sprzeda\u017cy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Czy neuromarketing wykorzystuje si\u0119 w e-commerce? Jasne. <\/p>\n\n\n\n<p>Pami\u0119taj, \u017ce <strong>decyzja zakupowa konsumenta jest bardzo emocjonalna<\/strong> \u2013 i tu wykorzystanie wynik\u00f3w bada\u0144 pozwala testowa\u0107, jaka cena jest postrzegana jako atrakcyjna, bezpieczna, presti\u017cowa\u2026 lub odstraszaj\u0105ca.<\/p>\n\n\n\n<p>Na przyk\u0142ad zbyt niska cena mo\u017ce aktywowa\u0107 u konsumenta obszary m\u00f3zgu zwi\u0105zane z podejrzliwo\u015bci\u0105 (\u201eto chyba podr\u00f3bka?\u201d). Za to dodanie has\u0142a \u201edarmowy zwrot\u201d przy cenie redukuje poziom stresu \u2013 co wida\u0107 w analizie reakcji m\u00f3zgu.<\/p>\n\n\n\n<p>Musisz wiedzie\u0107, \u017ce neuromarketing wykorzystywany jest r\u00f3wnie\u017c przy testach rabat\u00f3w, prog\u00f3w cenowych, psychologii cen ko\u0144cz\u0105cych si\u0119 na \u201e.99\u201d itd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Retail_%E2%80%93_projektowanie_przestrzeni_zakupowej\"><\/span>Retail \u2013 projektowanie przestrzeni zakupowej<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sklepy stacjonarne te\u017c chc\u0105 sprzedawa\u0107 wi\u0119cej i dzia\u0142a\u0107 nowocze\u015bnie. Dlatego wykorzystuj\u0105 badania aktywno\u015bci m\u00f3zgu i analizowanie emocji do projektowania \u015bcie\u017cek zakupowych, ekspozycji produkt\u00f3w i punkt\u00f3w styku z mark\u0105.<\/p>\n\n\n\n<p>Mo\u017ce wydawa\u0107 Ci si\u0119, \u017ce nie potrzeba neuropsychologii, aby stwierdzi\u0107, \u017ce zat\u0142oczona przestrze\u0144 powoduje dezorientacj\u0119 i stres. Ale ju\u017c to, \u017ce wydzielenie stref \u201erelaksu\u201d z delikatnym \u015bwiat\u0142em i aromatami, pozwala uspokoi\u0107 m\u00f3zg i wyd\u0142u\u017cy\u0107 czas przebywania klienta w sklepie, wcale nie musi by\u0107 tak oczywiste. Szacuje si\u0119, \u017ce dobre wykorzystanie bod\u017ac\u00f3w marketingowych (np. zapachu, muzyki, \u015bwiat\u0142a) potrafi zwi\u0119kszy\u0107 warto\u015b\u0107 koszyka o kilkana\u015bcie procent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tworzenie_marek_neurobranding\"><\/span>Tworzenie marek (neurobranding)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Budowanie marki to zdecydowanie wi\u0119cej ni\u017c logo i kolory. Niezwykle wa\u017cne s\u0105 r\u00f3wnie\u017c emocje, kt\u00f3re poszczeg\u00f3lne cz\u0119\u015bci m\u00f3zgu rejestruj\u0105, zanim zd\u0105\u017cymy je nazwa\u0107. Neurobranding pozwala zbudowa\u0107 sp\u00f3jny zestaw bod\u017ac\u00f3w (wizualnych, d\u017awi\u0119kowych, narracyjnych), kt\u00f3ry silnie kotwiczy mark\u0119 w g\u0142owie konsumenta.<\/p>\n\n\n\n<p>Jak mo\u017cesz wykorzysta\u0107 t\u0119 wiedz\u0119, aby zbudowa\u0107 sp\u00f3jn\u0105 mark\u0119?<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Zacznij od dopasowania czcionek i j\u0119zyka do dominuj\u0105cych archetyp\u00f3w marki (np. \u201eopiekun\u201d kontra \u201ebuntownik\u201d).<\/li>\n\n\n\n<li>Testuj strategie marketingowe pod k\u0105tem aktywacji pozytywnych emocji (np. bezpiecze\u0144stwa kontra ekscytacji).<\/li>\n\n\n\n<li>Zbuduj rytua\u0142y zakupowe, kt\u00f3re tworz\u0105 <em>pami\u0119\u0107 emocjonaln\u0105 marki<\/em> \u2013 jak rozpakowywanie iPhone\u2019a czy rytua\u0142 parzenia kawy z ulubionej kapsu\u0142ki.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player lazyload\" width=\"696\" height=\"392\" data-src=\"https:\/\/www.youtube.com\/embed\/7685dKtC5Ys?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pl-PL&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_i_Content_Marketing\"><\/span>Social Media i Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Neuromarketing wykorzystuje r\u00f3wnie\u017c dane o tym, jak konsumenci reaguj\u0105 na kr\u00f3tkie formy tre\u015bci \u2013 Reelsy, posty, infografiki czy Stories. Dzi\u0119ki w\u0142a\u015bciwej analizie mo\u017cesz wi\u0119c tworzy\u0107 lepsze miniatury i nag\u0142\u00f3wki, kt\u00f3re np. aktywuj\u0105 ciekawo\u015b\u0107. Co wa\u017cne, tre\u015bci wizualne o wi\u0119kszym \u0142adunku emocjonalnym osi\u0105gaj\u0105 wi\u0119kszy engagement, co wynika wprost z bada\u0144 reakcji m\u00f3zgu (szczeg\u00f3lnie w obszarach zwi\u0105zanych z nagrod\u0105 i empati\u0105).<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-11999 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przyklady_wykorzystania_neuromarketingu\"><\/span>Przyk\u0142ady wykorzystania neuromarketingu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Coca-Cola_w_programie_%E2%80%9EIdol%E2%80%9D\"><\/span>Coca-Cola w programie \u201eIdol\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Podczas pierwszej edycji ameryka\u0144skiego programu \u201eIdol\u201d, sponsorzy tacy jak Coca-Cola i Ford zainwestowali po 26 milion\u00f3w dolar\u00f3w w promocj\u0119 swoich marek. Jednak to Coca-Cola zastosowa\u0142a bardziej zaawansowane techniki neuromarketingowe, aby zwi\u0119kszy\u0107 swoj\u0105 obecno\u015b\u0107 w programie. <\/p>\n\n\n\n<p>Zamiast tradycyjnych reklam w przerwach, firma zintegrowa\u0142a swoje logo z elementami scenografii np. przed ka\u017cdym z s\u0119dzi\u00f3w sta\u0142a szklanka z logo Coca-Coli. W efekcie marka by\u0142a obecna na ekranie przez du\u017c\u0105 cz\u0119\u015b\u0107 trwania programu. Po emisji kolejnych odcink\u00f3w badania wykaza\u0142y, \u017ce widzowie lepiej zapami\u0119tali obecno\u015b\u0107 Coca-Coli ni\u017c Forda.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"949\" height=\"628\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/07\/coca-cola_program_idol.png\" alt=\"\" class=\"wp-image-12002 colorbox-11999 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/07\/coca-cola_program_idol.png 949w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/07\/coca-cola_program_idol-453x300.png 453w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/07\/coca-cola_program_idol-200x132.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/07\/coca-cola_program_idol-768x508.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/07\/coca-cola_program_idol-696x461.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/07\/coca-cola_program_idol-635x420.png 635w\" data-sizes=\"(max-width: 949px) 100vw, 949px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 949px; --smush-placeholder-aspect-ratio: 949\/628;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lays_%E2%80%93_zmiana_opakowan_z_mysla_o_kobietach\"><\/span>Lay\u2019s \u2013 zmiana opakowa\u0144 z my\u015bl\u0105 o kobietach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Frito-Lay przeprowadzi\u0142o badania neuromarketingowe, kt\u00f3re ujawni\u0142y, \u017ce kobiety preferuj\u0105 matowe opakowania z obrazkami ziemniak\u00f3w, podczas gdy b\u0142yszcz\u0105ce odpowiedniki wywo\u0142uj\u0105 negatywne reakcje. Na podstawie tych wynik\u00f3w firma zmieni\u0142a design opakowa\u0144 Lay\u2019s, co przyczyni\u0142o si\u0119 do zwi\u0119kszenia atrakcyjno\u015bci produkt\u00f3w w oczach konsumentek.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nike_%E2%80%93_storytelling_i_angazujace_reklamy\"><\/span>Nike \u2013 storytelling i anga\u017cuj\u0105ce reklamy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nike stosuje neuromarketing do budowania emocjonalnego po\u0142\u0105czenia z mark\u0105 poprzez historie sportowc\u00f3w i motywuj\u0105ce przes\u0142ania. Reklamy, w kt\u00f3rych wida\u0107 wysi\u0142ek, pokonywanie przeszk\u00f3d i zwyci\u0119stwo, pobudzaj\u0105 obszary m\u00f3zgu odpowiedzialne za motywacj\u0119 i aspiracje.<\/p>\n\n\n\n<p>Przyk\u0142ady du\u017cych marek pokazuj\u0105, \u017ce badania neuromarketingowe s\u0105 niezwykle przydatne. Ale nie jest to tylko narz\u0119dzie dla gigant\u00f3w. Ma\u0142e i \u015brednie firmy te\u017c mog\u0105 korzysta\u0107 z jego mocy, aby lepiej rozumie\u0107, co naprawd\u0119 dzia\u0142a na klient\u00f3w, trafniej dopasowa\u0107 ofert\u0119 i budowa\u0107 silniejsze wi\u0119zi. Wystarczy zacz\u0105\u0107 od prostych technik, takich jak analiza reakcji odbiorc\u00f3w czy testy eye tracking, by tworzy\u0107 skuteczniejsze kampanie i wyr\u00f3\u017cni\u0107 si\u0119 na rynku. Pami\u0119taj, \u017ce <strong>za ka\u017cd\u0105 decyzj\u0105 zakupow\u0105 stoi m\u00f3zg konsumenta<\/strong> \u2014 warto go pozna\u0107 bli\u017cej!<\/p><div class=\"xldge69f2c733a7b9a\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11999 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xldge69f2c733a7b9a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xldge69f2c733a7b9a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xldge69f2c733a7b9a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xldge69f2c733a7b9a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xldge69f2c733a7b9a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jmwwv69f2c733a7b15\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11999 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jmwwv69f2c733a7b15 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jmwwv69f2c733a7b15 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jmwwv69f2c733a7b15 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jmwwv69f2c733a7b15 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jmwwv69f2c733a7b15 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qxssg69f2c733a7a8f\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11999 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qxssg69f2c733a7a8f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qxssg69f2c733a7a8f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qxssg69f2c733a7a8f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qxssg69f2c733a7a8f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qxssg69f2c733a7a8f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lyrxv69f2c733a7a16\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-11999 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Znasz to uczucie, kiedy kupujesz co\u015b spontanicznie, a potem t\u0142umaczysz sobie, \u017ce \u201eto by\u0142a dobra decyzja\u201d? No w\u0142a\u015bnie. To nie przypadek, a Tw\u00f3j m\u00f3zg w akcji. A je\u015bli m\u00f3zg, to&#8230; neuromarketing. To dzi\u015b jeden z najciekawszych obszar\u00f3w, w jakim spotykaj\u0105 si\u0119 psychologia, neurobiologia, sztuczna inteligencja i marketing. Brzmi jak materia\u0142 na serial science fiction? Tymczasem [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":12001,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-start"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neuromarketing: co siedzi w g\u0142owie Twojego klienta i jak to wykorzysta\u0107? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/neuromarketing-co-siedzi-w-glowie-twojego-klienta-i-jak-to-wykorzystac\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neuromarketing: co siedzi w g\u0142owie Twojego klienta i jak to wykorzysta\u0107?\" \/>\n<meta property=\"og:description\" content=\"Znasz to uczucie, kiedy kupujesz co\u015b spontanicznie, a potem t\u0142umaczysz sobie, \u017ce \u201eto by\u0142a dobra decyzja\u201d? No w\u0142a\u015bnie. To nie przypadek, a Tw\u00f3j m\u00f3zg w akcji. A je\u015bli m\u00f3zg, to&#8230; neuromarketing. To dzi\u015b jeden z najciekawszych obszar\u00f3w, w jakim spotykaj\u0105 si\u0119 psychologia, neurobiologia, sztuczna inteligencja i marketing. Brzmi jak materia\u0142 na serial science fiction? 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