{"id":12480,"date":"2025-12-09T09:39:28","date_gmt":"2025-12-09T08:39:28","guid":{"rendered":"https:\/\/wenet.pl\/blog\/?p=12480"},"modified":"2025-12-09T12:23:08","modified_gmt":"2025-12-09T11:23:08","slug":"co-to-jest-soft-marketing-i-na-czym-polega","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/","title":{"rendered":"Co to jest soft marketing i na czym polega?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/12\/soft_marketing.jpg\" alt=\"soft marketing co to jest\" class=\"wp-image-12481 colorbox-12480 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/12\/soft_marketing.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/12\/soft_marketing-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/12\/soft_marketing-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/12\/soft_marketing-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/12\/soft_marketing-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/12\/soft_marketing-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/12\/soft_marketing-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Mo\u017cesz za\u0142o\u017cy\u0107, \u017ce Twoi klienci codziennie przewijaj\u0105 setki reklam. Nic wi\u0119c dziwnego, \u017ce coraz trudniej przyci\u0105gn\u0105\u0107 ich uwag\u0119 prostym komunikatem sprzeda\u017cowym. Okazuje si\u0119, \u017ce marki, kt\u00f3ra potrafi\u0105 m\u00f3wi\u0107 do odbiorc\u00f3w spokojniej, bardziej po ludzku i z wi\u0119kszym wyczuciem, wygrywaj\u0105. W\u0142a\u015bnie na tym polega soft marketing \u2013 na tworzeniu relacji, kt\u00f3re nie ko\u0144cz\u0105 si\u0119 na jednorazowym zakupie. To podej\u015bcie, kt\u00f3re pomaga zdoby\u0107 zaufanie, zaanga\u017cowa\u0107 odbiorc\u00f3w i sprawi\u0107, \u017ce kupuj\u0105cy sami wracaj\u0105 po wi\u0119cej. W tym artykule przejdziemy przez najwa\u017cniejsze zasady mi\u0119kkiego marketingu oraz jego zastosowania w praktyce.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#Soft_marketing_%E2%80%93_definicja_i_znaczenie_w_biznesie\" >Soft marketing \u2013 definicja i znaczenie w biznesie<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#Jakie_sa_glowne_cechy_soft_marketingu\" >Jakie s\u0105 g\u0142\u00f3wne cechy soft marketingu?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#Podstawy_soft_marketingu_co_to_jest_i_jak_dziala\" >Podstawy soft marketingu: co to jest i jak dzia\u0142a?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#Zrozumienie_potrzeb_klienta\" >Zrozumienie potrzeb klienta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#Zdobywanie_zaufania_%E2%80%93_najwazniejszy_element_soft_marketingu\" >Zdobywanie zaufania \u2013 najwa\u017cniejszy element soft marketingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#Tworzenie_wartosciowych_tresci\" >Tworzenie warto\u015bciowych tre\u015bci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#Budowanie_trwalych_relacji_i_spolecznosci_wokol_marki\" >Budowanie trwa\u0142ych relacji i spo\u0142eczno\u015bci wok\u00f3\u0142 marki<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#Soft_marketing_w_praktyce_%E2%80%93_przyklady_skutecznych_dzialan\" >Soft marketing w praktyce \u2013 przyk\u0142ady skutecznych dzia\u0142a\u0144<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#Soft_selling_zamiast_agresywnej_sprzedazy\" >Soft selling zamiast agresywnej sprzeda\u017cy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#Content_marketing_i_SEO\" >Content marketing i SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#Personal_branding_i_autentycznosc\" >Personal branding i autentyczno\u015b\u0107<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#Rekomendacje\" >Rekomendacje<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#Integracja_z_marketing_automation\" >Integracja z marketing automation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#Jak_zbudowac_strategie_miekkiego_marketingu_w_swojej_firmie\" >Jak zbudowa\u0107 strategi\u0119 mi\u0119kkiego marketingu w swojej firmie?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#Zrozum_klienta_lepiej_niz_konkurencja\" >Zrozum klienta lepiej ni\u017c konkurencja<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#Postaw_na_dlugotrwale_relacje\" >Postaw na d\u0142ugotrwa\u0142e relacje<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#Zwieksz_role_tresci_i_storytellingu\" >Zwi\u0119ksz rol\u0119 tre\u015bci i storytellingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#Buduj_spolecznosc\" >Buduj spo\u0142eczno\u015b\u0107<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#Mierz_efekty\" >Mierz efekty<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#Soft_marketing_a_social_media_%E2%80%93_jak_wykorzystac_ich_potencjal\" >Soft marketing a social media \u2013 jak wykorzysta\u0107 ich potencja\u0142?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#Jak_mierzyc_efektywnosc_soft_marketingu\" >Jak mierzy\u0107 efektywno\u015b\u0107 soft marketingu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#FAQ_%E2%80%93_Pytania_i_odpowiedzi\" >FAQ &#8211; Pytania i odpowiedzi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#Jak_soft_marketing_rozni_sie_od_tradycyjnego_marketingu\" >Jak soft marketing r\u00f3\u017cni si\u0119 od tradycyjnego marketingu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#Kiedy_warto_stosowac_soft_marketing\" >Kiedy warto stosowa\u0107 soft marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#Jakie_sa_glowne_techniki_soft_marketingu\" >Jakie s\u0105 g\u0142\u00f3wne techniki soft marketingu?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Soft_marketing_%E2%80%93_definicja_i_znaczenie_w_biznesie\"><\/span><strong>Soft marketing \u2013 definicja i znaczenie w biznesie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Soft marketing jest strategi\u0105 skupion\u0105 na budowaniu trwa\u0142ych relacji oraz tworzeniu warto\u015bci dla klienta bez presji sprzeda\u017cowej. Jego kluczowe filary to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>analiza danych klient\u00f3w, zachowa\u0144, intencji zakupowych,<\/li>\n\n\n\n<li>edukacja poprzez dostarczanie warto\u015bciowych tre\u015bci (blogi, wideo, poradniki, newslettery),<\/li>\n\n\n\n<li>storytelling i personalizacja,<\/li>\n\n\n\n<li>autentyczna komunikacja.<\/li>\n<\/ul>\n\n\n\n<p>W du\u017cym uproszczeniu: <strong>soft marketing pomaga zdobywa\u0107 klient\u00f3w dzi\u0119ki warto\u015bci, a nie agresywnej perswazji.<\/strong><\/p>\n\n\n\n<p>To podej\u015bcie stoi w kontra\u015bcie do tego, jak dzia\u0142a tradycyjny marketing, kt\u00f3ry cz\u0119sto koncentruje si\u0119 na szybkiej konwersji i kr\u00f3tkoterminowych wynikach. Jest te\u017c przeciwie\u0144stwem tzw. hard sellingu opartego na presji, promocjach i natychmiastowych Call To Action.<\/p>\n\n\n\n<p>Jak trafnie wynika z cytatu przypisywanemu Seth Godinowi:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201eMarketing ju\u017c nie polega na tym, co robisz, ale na historii, kt\u00f3r\u0105 opowiadasz\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Soft marketing wykorzystuje w\u0142a\u015bnie t\u0119 moc narracji, empatii i edukacji, by przyci\u0105ga\u0107, a nie narzuca\u0107.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_sa_glowne_cechy_soft_marketingu\"><\/span>Jakie s\u0105 g\u0142\u00f3wne cechy soft marketingu?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Z analizy dzia\u0142a\u0144 firm, kt\u00f3re stosuj\u0105 mi\u0119kkie podej\u015bcie (mi\u0119dzy innymi Patagonia, Lego, Nike, 4F czy lokalne brandy tworz\u0105ce spo\u0142eczno\u015bci wok\u00f3\u0142 marki), wynika jasno, \u017ce soft marketing wykorzystuje:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>empati\u0119 i zrozumienie indywidualnych potrzeb klient\u00f3w,<\/li>\n\n\n\n<li>budowanie zaufania na ka\u017cdym etapie kontaktu,<\/li>\n\n\n\n<li>tworzenie warto\u015bciowych tre\u015bci, kt\u00f3re anga\u017cuj\u0105 i edukuj\u0105,<\/li>\n\n\n\n<li>d\u0142ugotrwa\u0142e relacje, a nie jednorazowe zakupy,<\/li>\n\n\n\n<li>zwi\u0119kszanie spo\u0142eczno\u015bci, nie tylko listy klient\u00f3w,<\/li>\n\n\n\n<li>personalizacj\u0119 komunikacji,<\/li>\n\n\n\n<li>soft selling zamiast twardych technik sprzeda\u017cy.<\/li>\n<\/ol>\n\n\n\n<p>To w\u0142a\u015bnie te elementy sprawiaj\u0105, \u017ce trwa\u0142e relacje buduj\u0105 wi\u0119ksz\u0105 lojalno\u015b\u0107 klienta i zwi\u0119kszaj\u0105 jego d\u0142ugoterminow\u0105 warto\u015b\u0107 (CLV).<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-5d1a97ef-61d7-40e5-9c04-e1b819c85a63\"><span class=\"hs-cta-node hs-cta-5d1a97ef-61d7-40e5-9c04-e1b819c85a63\" id=\"hs-cta-5d1a97ef-61d7-40e5-9c04-e1b819c85a63\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/5d1a97ef-61d7-40e5-9c04-e1b819c85a63\" ><img decoding=\"async\" class=\"hs-cta-img colorbox-12480 lazyload\" id=\"hs-cta-img-5d1a97ef-61d7-40e5-9c04-e1b819c85a63\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/5d1a97ef-61d7-40e5-9c04-e1b819c85a63.png\"  alt=\"Bezp\u0142atny audyt SEO\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '5d1a97ef-61d7-40e5-9c04-e1b819c85a63', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Podstawy_soft_marketingu_co_to_jest_i_jak_dziala\"><\/span><strong>Podstawy soft marketingu: co to jest i jak dzia\u0142a?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mi\u0119kki marketing koncentruje si\u0119 na tym, co najwa\u017cniejsze w biznesie \u2013 na relacji. W centrum tego podej\u015bcia stoi cz\u0142owiek, jego do\u015bwiadczenie, emocje i potrzeby. Om\u00f3wmy wi\u0119c poszczeg\u00f3lne elementy opisywanej strategii. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zrozumienie_potrzeb_klienta\"><\/span>Zrozumienie potrzeb klienta<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ka\u017cda efektywna strategia soft marketingowa koncentruje si\u0119 na odbiorcy, a nie na firmie. Zadaj sobie pytanie: <strong>Co m\u00f3j klient chce osi\u0105gn\u0105\u0107, zanim jeszcze pomy\u015bli o zakupie?<\/strong><\/p>\n\n\n\n<p>To poprowadzi Ci\u0119 do analizy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>oczekiwa\u0144 klient\u00f3w,<\/li>\n\n\n\n<li>indywidualnych potrzeb,<\/li>\n\n\n\n<li>zachowa\u0144 i pyta\u0144.<\/li>\n<\/ul>\n\n\n\n<p>W praktyce oznacza to lepsze projektowanie \u015bcie\u017cek klienta, bardziej trafne tre\u015bci i wy\u017csz\u0105 konwersj\u0119.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zdobywanie_zaufania_%E2%80%93_najwazniejszy_element_soft_marketingu\"><\/span>Zdobywanie zaufania \u2013 najwa\u017cniejszy element soft marketingu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Proces budowania zaufania ma kilka etap\u00f3w.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Pokazujesz, \u017ce rozumiesz problem.<\/li>\n\n\n\n<li>Dostarczasz realn\u0105 warto\u015b\u0107.<\/li>\n\n\n\n<li>Zachowujesz konsekwencj\u0119 i sp\u00f3jno\u015b\u0107 komunikacji.<\/li>\n\n\n\n<li>Uwiarygadniasz si\u0119 opiniami, ekspertami, case studies.<\/li>\n\n\n\n<li>Komunikujesz w spos\u00f3b otwarty.<\/li>\n<\/ol>\n\n\n\n<p>To w\u0142a\u015bnie budowaniu zaufania poprzez warto\u015bciow\u0105 edukacj\u0119 marki zawdzi\u0119czaj\u0105 to, \u017ce klienci wracaj\u0105.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tworzenie_wartosciowych_tresci\"><\/span>Tworzenie warto\u015bciowych tre\u015bci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>R\u00f3wnie\u017c dostarczanie warto\u015bciowych tre\u015bci jest kluczowym elementem mi\u0119kkiego podej\u015bcia. Mo\u017ce to by\u0107:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>blog,<\/li>\n\n\n\n<li>posty w social mediach,<\/li>\n\n\n\n<li>newsletter,<\/li>\n\n\n\n<li>ebook,<\/li>\n\n\n\n<li>wideo,<\/li>\n\n\n\n<li>podcast.<\/li>\n<\/ul>\n\n\n\n<p><strong>Strategiczne wykorzystanie tre\u015bci okazuje si\u0119 fundamentem rozwoju firm M\u015aP<\/strong>. Dzi\u0119ki temu zyskujesz widoczno\u015b\u0107, pozycjonujesz si\u0119 jako ekspert i anga\u017cujesz potencjalnych klient\u00f3w na d\u0142ugo przed zakupem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Budowanie_trwalych_relacji_i_spolecznosci_wokol_marki\"><\/span>Budowanie trwa\u0142ych relacji i spo\u0142eczno\u015bci wok\u00f3\u0142 marki<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Klienci coraz cz\u0119\u015bciej chc\u0105 by\u0107 cz\u0119\u015bci\u0105 czego\u015b wi\u0119cej ni\u017c tylko transakcji. Dlatego dzia\u0142ania soft marketingowe obejmuj\u0105 na przyk\u0142ad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>grupy na Facebooku,<\/li>\n\n\n\n<li>programy lojalno\u015bciowe,<\/li>\n\n\n\n<li>spotkania online,<\/li>\n\n\n\n<li>dzia\u0142ania CSR,<\/li>\n\n\n\n<li>storytelling oparty o warto\u015bci.<\/li>\n<\/ul>\n\n\n\n<p>W efekcie buduj\u0105 emocjonaln\u0105 wi\u0119\u017a, kt\u00f3ra wzmacnia lojalno\u015b\u0107 klienta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Soft_marketing_w_praktyce_%E2%80%93_przyklady_skutecznych_dzialan\"><\/span><strong>Soft marketing w praktyce \u2013 przyk\u0142ady skutecznych dzia\u0142a\u0144<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Musisz wiedzie\u0107, \u017ce mi\u0119kki marketing dzia\u0142a zar\u00f3wno w bran\u017cy B2B, jak i B2C. Poni\u017cej znajdziesz kilka praktycznych przyk\u0142ad\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Soft_selling_zamiast_agresywnej_sprzedazy\"><\/span>Soft selling zamiast agresywnej sprzeda\u017cy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Soft selling polega na tym, \u017ce nie \u201ewciskasz\u201d, ale pomagasz podj\u0105\u0107 decyzj\u0119. Przyk\u0142ad: <a href=\"https:\/\/wenet.pl\/casestudy\/steel\">sklep naszego klienta z glanami <\/a>nie zaczyna komunikacji od promocji, ale od poradnik\u00f3w:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>jak wybra\u0107 odpowiedni\u0105 podeszw\u0119,<\/li>\n\n\n\n<li>jak stylizowa\u0107 kolorowe glany,<\/li>\n\n\n\n<li>po czym pozna\u0107 dobre jako\u015bciowo buty.<\/li>\n<\/ul>\n\n\n\n<p>Te tre\u015bci anga\u017cuj\u0105 potencjalnych klient\u00f3w, buduj\u0105 wizerunek marki i u\u0142atwiaj\u0105 sprzeda\u017c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_marketing_i_SEO\"><\/span>Content marketing i SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marketing tre\u015bci \u0142\u0105czy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>rozwi\u0105zywanie problem\u00f3w klient\u00f3w,<\/li>\n\n\n\n<li>zwi\u0119kszanie widoczno\u015bci w wynikach wyszukiwania,<\/li>\n\n\n\n<li>naturalne wprowadzanie us\u0142ug w kontek\u015bcie potrzeb odbiorc\u00f3w.<\/li>\n<\/ul>\n\n\n\n<p>Je\u015bli tworzenie contentu jest sp\u00f3jne z SEO i aktualnymi wytycznymi (np. pojawieniem si\u0119 <a href=\"https:\/\/wenet.pl\/blog\/jak-pojawic-sie-w-google-ai-overviews-przewodnik-dla-marketerow\/\">AI Overviews w Google<\/a>), zyskujesz efekt d\u0142ugoterminowy \u2013 klient sam Ci\u0119 znajduje. A przecie\u017c edukacja klient\u00f3w jest jednym z kluczowych element\u00f3w procesu budowania marki.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Personal_branding_i_autentycznosc\"><\/span>Personal branding i autentyczno\u015b\u0107<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W M\u015aP mark\u0105 jest zwykle jej w\u0142a\u015bciciel. Soft marketing pomaga wykorzysta\u0107 personal branding do:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>budowania g\u0142\u0119bszych relacji,<\/li>\n\n\n\n<li>pokazywania wiedzy,<\/li>\n\n\n\n<li>przyci\u0105gania klient\u00f3w dzi\u0119ki autentyczno\u015bci.<\/li>\n<\/ul>\n\n\n\n<p>Wystarczy konsekwentnie pokazywa\u0107 kulisy firmy, procesy, warto\u015bci.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rekomendacje\"><\/span>Rekomendacje<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marketing szeptany jest niedozw6olony, ale mo\u017cesz z powodzeniem zbiera\u0107 rekomendacje od zadowolonych klient\u00f3w, kt\u00f3re stan\u0105 si\u0119 potwierdzeniem jako\u015bci Twoich us\u0142ug i produkt\u00f3w. <strong>Gdy kupuj\u0105cy czuj\u0105 si\u0119 zaopiekowani, naturalnie polecaj\u0105 firm\u0119 dalej<\/strong>.<\/p>\n\n\n\n<p>Wszelkie pozytywne opinie s\u0105 niezwykle pomocne w procesie budowania zaufania na ka\u017cdym etapie relacji z odbiorcami.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Integracja_z_marketing_automation\"><\/span>Integracja z marketing automation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dzia\u0142ania soft marketingowe nie musz\u0105 by\u0107 chaotyczne, poniewa\u017c mo\u017cesz je z powodzeniem zautomatyzowa\u0107. Do budowania g\u0142\u0119bszych relacji warto wykorzysta\u0107:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sekwencje edukacyjnych mailing\u00f3w,<\/li>\n\n\n\n<li>personalizacj\u0119 ofert,<\/li>\n\n\n\n<li>segmentacj\u0119 klient\u00f3w,<\/li>\n\n\n\n<li>lead scoring.<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-165b959f-faf5-4b94-9aa0-5f799fd65f78\"><span class=\"hs-cta-node hs-cta-165b959f-faf5-4b94-9aa0-5f799fd65f78\" id=\"hs-cta-165b959f-faf5-4b94-9aa0-5f799fd65f78\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/165b959f-faf5-4b94-9aa0-5f799fd65f78\" ><img decoding=\"async\" class=\"hs-cta-img colorbox-12480 lazyload\" id=\"hs-cta-img-165b959f-faf5-4b94-9aa0-5f799fd65f78\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/165b959f-faf5-4b94-9aa0-5f799fd65f78.png\"  alt=\"Do\u0142\u0105cz do newslettera\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '165b959f-faf5-4b94-9aa0-5f799fd65f78', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_zbudowac_strategie_miekkiego_marketingu_w_swojej_firmie\"><\/span><strong>Jak zbudowa\u0107 strategi\u0119 mi\u0119kkiego marketingu w swojej firmie?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jak ju\u017c wiesz, budowanie warto\u015bciowych relacji w marketingu to proces. Poni\u017cej znajdziesz jego kluczowe kroki.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zrozum_klienta_lepiej_niz_konkurencja\"><\/span>Zrozum klienta lepiej ni\u017c konkurencja<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zrozumienie potrzeb klienta nie jest proste. W tym celu przeanalizuj:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>dane,<\/li>\n\n\n\n<li>pytania w Google,<\/li>\n\n\n\n<li>komentarze w social mediach,<\/li>\n\n\n\n<li>opinie i recenzje,<\/li>\n\n\n\n<li>komunikacj\u0119 konkurencji.<\/li>\n<\/ul>\n\n\n\n<p>To pozwoli Ci tworzy\u0107 tre\u015bci, kt\u00f3re naprawd\u0119 rozwi\u0105zuj\u0105 problemy konsument\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Postaw_na_dlugotrwale_relacje\"><\/span>Postaw na d\u0142ugotrwa\u0142e relacje<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>D\u0142ugotrwa\u0142e relacje buduj\u0105 stabilny biznes, a mi\u0119kki marketing w\u0142a\u015bnie na nich si\u0119 opiera. Dlatego te\u017c eksperci podkre\u015blaj\u0105, \u017ce w komunikacji z klientami warto zadba\u0107 o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>regularny kontakt,<\/li>\n\n\n\n<li>dopasowan\u0105 komunikacj\u0119,<\/li>\n\n\n\n<li>warto\u015b\u0107 dodan\u0105, nie tylko ofert\u0119.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zwieksz_role_tresci_i_storytellingu\"><\/span>Zwi\u0119ksz rol\u0119 tre\u015bci i storytellingu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Skuteczn\u0105 strategi\u0119 marketingow\u0105 trudno wyobrazi\u0107 sobie bez odpowiednich tre\u015bci. A te powinny:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>odpowiada\u0107 na realne pytania klient\u00f3w,<\/li>\n\n\n\n<li>by\u0107 praktyczne,<\/li>\n\n\n\n<li>by\u0107 zoptymalizowane pod SEO,<\/li>\n\n\n\n<li>prezentowa\u0107 Twoj\u0105 ekspertyz\u0119.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buduj_spolecznosc\"><\/span>Buduj spo\u0142eczno\u015b\u0107<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mo\u017ce to by\u0107 grupa, newsletter lub seria webinar\u00f3w. Nawet ma\u0142a spo\u0142eczno\u015b\u0107 daje ogromn\u0105 si\u0142\u0119. My w WeNet stworzyli\u015bmy <a href=\"https:\/\/www.facebook.com\/groups\/1450716313007759\">Spo\u0142eczno\u015b\u0107 Aktywnych Przedsi\u0119biorc\u00f3w<\/a> \u2013 grup\u0119 na Facebooku zrzeszaj\u0105c\u0105 przedsi\u0119biorc\u00f3w zainteresowanych rozwojem biznesu online, wymian\u0105 do\u015bwiadcze\u0144 oraz korzystaniem z rozwi\u0105za\u0144 i wsparcia oferowanego przez nasz\u0105 firm\u0119.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mierz_efekty\"><\/span>Mierz efekty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je\u015bli chcesz dowiedzie\u0107 si\u0119, czy w ramach soft marketingu osi\u0105gasz wystarczaj\u0105ce wyniki, to musisz analizowa\u0107 takie wska\u017aniki jak: wzrost zaanga\u017cowania klient\u00f3w, liczb\u0119 zapyta\u0144, wska\u017aniki powracaj\u0105cych konsument\u00f3w, wsp\u00f3\u0142czynnik lojalno\u015bci, d\u0142ugoterminow\u0105 warto\u015b\u0107 klienta (LTV).<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Kluczowe wska\u017aniki mi\u0119kkiego marketingu<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Obszar<\/th><th>Co warto mierzy\u0107?<\/th><th>Dlaczego wa\u017cne?<\/th><\/tr><tr><td>Budowanie zaufania<\/td><td>Opinie, NPS, powracaj\u0105cy klienci<\/td><td>Ocena relacji<\/td><\/tr><tr><td>Marketing tre\u015bci<\/td><td>Ruch organiczny, czas na stronie<\/td><td>Skuteczno\u015b\u0107 contentu<\/td><\/tr><tr><td>Spo\u0142eczno\u015b\u0107<\/td><td>Aktywno\u015b\u0107, liczba zapisanych na wydarzenie<\/td><td>Si\u0142a wizerunku marki<\/td><\/tr><tr><td>Soft selling<\/td><td>Konwersje z tre\u015bci, liczba zapyta\u0144<\/td><td>Realny wp\u0142yw na sprzeda\u017c<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Soft_marketing_a_social_media_%E2%80%93_jak_wykorzystac_ich_potencjal\"><\/span><strong>Soft marketing a social media \u2013 jak wykorzysta\u0107 ich potencja\u0142?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zastanawiasz si\u0119, gdzie mo\u017ce sprawdzi\u0107 si\u0119 tytu\u0142owa strategia? Wielu ekspert\u00f3w wskazuje, \u017ce to social media s\u0105 naturalnym \u015brodowiskiem dla tego rodzaju marketingu. To w\u0142a\u015bnie tutaj rosn\u0105 spo\u0142eczno\u015bci wok\u00f3\u0142 marki, udost\u0119pniane s\u0105 tre\u015bci edukacyjne, a budowanie silnych relacji przebiega najszybciej.<\/p>\n\n\n\n<p>W ramach soft marketingu w mediach spo\u0142eczno\u015bciowych mo\u017cesz wykorzysta\u0107:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>poradniki,<\/li>\n\n\n\n<li>case studies,<\/li>\n\n\n\n<li>kulisy firmy,<\/li>\n\n\n\n<li>wideo edukacyjne,<\/li>\n\n\n\n<li>odcinki Q&amp;A,<\/li>\n\n\n\n<li>storytelling.<\/li>\n<\/ul>\n\n\n\n<p>Pami\u0119taj jednak, \u017ceby zamiast CTA w formie \u201ekup teraz\u201d, zastosowa\u0107 \u0142agodniejsze wersje wezwa\u0144 do dzia\u0142ania takie jak: \u201eZobacz, jak to dzia\u0142a\u201d, \u201ePodpowiadamy, jak poradzi\u0107 sobie z\u2026\u201d, \u201eOto historia klienta, kt\u00f3ry mia\u0142 podobny problem\u201d.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-12480 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_mierzyc_efektywnosc_soft_marketingu\"><\/span><strong>Jak mierzy\u0107 efektywno\u015b\u0107 soft marketingu?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nie zliczasz wy\u0142\u0105cznie sprzeda\u017cy. Analizujesz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zaanga\u017cowanie,<\/li>\n\n\n\n<li>liczb\u0119 powracaj\u0105cych klient\u00f3w,<\/li>\n\n\n\n<li>jako\u015b\u0107 relacji,<\/li>\n\n\n\n<li>liczb\u0119 rekomendacji,<\/li>\n\n\n\n<li>zapytania przychodz\u0105ce,<\/li>\n\n\n\n<li>wzrost ruchu organicznego.<\/li>\n<\/ul>\n\n\n\n<p>Pami\u0119taj przy tym, \u017ce<strong> efektywna strategia soft marketingu<\/strong> <strong>oznacza widoczny wzrost<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zaufania klient\u00f3w,<\/li>\n\n\n\n<li>ruchu z content marketingu,<\/li>\n\n\n\n<li>liczby obserwuj\u0105cych,<\/li>\n\n\n\n<li>liczby zapyta\u0144 o ofert\u0119.<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Podsumowanie: co wynosisz z tego artyku\u0142u?<\/strong><\/h1>\n\n\n\n<p>Soft marketing daje firmom M\u015aP realn\u0105 przewag\u0119. Klienci oczekuj\u0105 od reklamodawc\u00f3w relacji, warto\u015bci i autentyczno\u015bci, a nie agresywnej sprzeda\u017cy. Je\u015bli zastosujesz mi\u0119kkie podej\u015bcie, szybciej zdob\u0119dziesz lojalno\u015b\u0107 odbiorc\u00f3w i zbudujesz mark\u0119 odporn\u0105 na zmiany rynku.<\/p>\n\n\n\n<p><strong>Najwa\u017cniejsze wnioski z materia\u0142u<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tego rodzaju marketing opiera si\u0119 na warto\u015bci i relacji, nie na presji sprzeda\u017cowej.<\/li>\n\n\n\n<li>Budowanie zaufania staje si\u0119 kluczowym elementem przewagi konkurencyjnej.<\/li>\n\n\n\n<li>Tre\u015bci edukacyjne, storytelling i empatia anga\u017cuj\u0105 potencjalnych klient\u00f3w bardziej ni\u017c tradycyjne reklamy.<\/li>\n\n\n\n<li>Spo\u0142eczno\u015bci wok\u00f3\u0142 marki daj\u0105 firmom M\u015aP ogromn\u0105 si\u0142\u0119 \u2013 wzmacniaj\u0105 relacje i zwi\u0119kszaj\u0105 lojalno\u015b\u0107.<\/li>\n\n\n\n<li>Semantyczne grupowanie tre\u015bci, personalizacja i strategiczne podej\u015bcie do content marketingu pomagaj\u0105 zdobywa\u0107 widoczno\u015b\u0107 r\u00f3wnie\u017c w AI (np. generowanych przez wyszukiwarki przegl\u0105dach tre\u015bci).<\/li>\n\n\n\n<li>Soft marketing to proces d\u0142ugoterminowy, kt\u00f3ry wzmacnia Twoj\u0105 mark\u0119 i realnie zwi\u0119ksza d\u0142ugoterminow\u0105 warto\u015b\u0107 klienta.<\/li>\n<\/ul>\n\n\n\n<p>Je\u015bli Twoja firma chce budowa\u0107 trwa\u0142\u0105 pozycj\u0119 na rynku, takie podej\u015bcie mo\u017ce okaza\u0107 si\u0119 konieczne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ_%E2%80%93_Pytania_i_odpowiedzi\"><\/span>FAQ &#8211; Pytania i odpowiedzi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n  <div itemprop=\"mainEntity\" itemscope itemtype=\"https:\/\/schema.org\/Question\">\n    <h3 itemprop=\"name\"><span class=\"ez-toc-section\" id=\"Jak_soft_marketing_rozni_sie_od_tradycyjnego_marketingu\"><\/span>Jak soft marketing r\u00f3\u017cni si\u0119 od tradycyjnego marketingu? <span class=\"ez-toc-section-end\"><\/span><\/h3>\n    <div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\">\n      <p itemprop=\"text\">Soft marketing opiera si\u0119 na relacji i warto\u015bci, a nie na presji sprzeda\u017cowej. Tradycyjny marketing skupia si\u0119 na natychmiastowej konwersji i silnych bod\u017acach reklamowych, podczas gdy mi\u0119kki marketing wykorzystuje edukacj\u0119, zaufanie i regularny kontakt, aby klient sam zdecydowa\u0142 o zakupie. Efekt? Mniej nachalna komunikacja, wi\u0119ksza lojalno\u015b\u0107 i d\u0142ugoterminowe wyniki.   \n<\/p>\n    <\/div>\n  <\/div>\n\n <div itemprop=\"mainEntity\" itemscope itemtype=\"https:\/\/schema.org\/Question\">\n    <h3 itemprop=\"name\"><span class=\"ez-toc-section\" id=\"Kiedy_warto_stosowac_soft_marketing\"><\/span>Kiedy warto stosowa\u0107 soft marketing? <span class=\"ez-toc-section-end\"><\/span><\/h3>\n    <div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\">\n      <p itemprop=\"text\">Soft marketing sprawdza si\u0119 zawsze wtedy, gdy chcesz zbudowa\u0107 z klientami trwa\u0142\u0105 relacj\u0119. Szczeg\u00f3lnie dobrze sprawdza si\u0119 w bran\u017cach, gdzie decyzje zakupowe podejmuje si\u0119 po namy\u015ble lub gdzie liczy si\u0119 ekspercko\u015b\u0107. Warto go stosowa\u0107, gdy chcesz zwi\u0119kszy\u0107 zaufanie, poprawi\u0107 wizerunek marki, przyci\u0105gn\u0105\u0107 odbiorc\u00f3w warto\u015bciowymi tre\u015bciami lub budowa\u0107 spo\u0142eczno\u015b\u0107 wok\u00f3\u0142 us\u0142ug czy produkt\u00f3w. <\/p>\n    <\/div>\n  <\/div>\n\n <div itemprop=\"mainEntity\" itemscope itemtype=\"https:\/\/schema.org\/Question\">\n    <h3 itemprop=\"name\"><span class=\"ez-toc-section\" id=\"Jakie_sa_glowne_techniki_soft_marketingu\"><\/span>Jakie s\u0105 g\u0142\u00f3wne techniki soft marketingu? <span class=\"ez-toc-section-end\"><\/span><\/h3>\n    <div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\">\n      <p itemprop=\"text\">Do najwa\u017cniejszych technik nale\u017c\u0105: dostarczanie warto\u015bciowych tre\u015bci (blog, social media, edukacja), storytelling, personalizacja komunikacji, soft selling, pozyskiwanie opinii i rekomendacji, budowanie spo\u0142eczno\u015bci oraz d\u0142ugofalowe dzia\u0142ania wzmacniaj\u0105ce zaufanie klient\u00f3w. Wszystkie techniki \u0142\u0105czy brak presji i realna warto\u015b\u0107 dla odbiorcy. <\/p><div class=\"qpnrp69f5b3ef31e5f\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-12480 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qpnrp69f5b3ef31e5f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qpnrp69f5b3ef31e5f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qpnrp69f5b3ef31e5f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qpnrp69f5b3ef31e5f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qpnrp69f5b3ef31e5f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"nitcm69f5b3ef31e0b\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-12480 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nitcm69f5b3ef31e0b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nitcm69f5b3ef31e0b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nitcm69f5b3ef31e0b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nitcm69f5b3ef31e0b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nitcm69f5b3ef31e0b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xnrwz69f5b3ef31db5\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-12480 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xnrwz69f5b3ef31db5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xnrwz69f5b3ef31db5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xnrwz69f5b3ef31db5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xnrwz69f5b3ef31db5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xnrwz69f5b3ef31db5 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wxyhm69f5b3ef31d67\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-12480 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wxyhm69f5b3ef31d67 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wxyhm69f5b3ef31d67 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wxyhm69f5b3ef31d67 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wxyhm69f5b3ef31d67 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wxyhm69f5b3ef31d67 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zrcty69f5b3ef31d1a\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-12480 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zrcty69f5b3ef31d1a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zrcty69f5b3ef31d1a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zrcty69f5b3ef31d1a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zrcty69f5b3ef31d1a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zrcty69f5b3ef31d1a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"oczjr69f5b3ef31ccb\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-12480 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.oczjr69f5b3ef31ccb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.oczjr69f5b3ef31ccb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.oczjr69f5b3ef31ccb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.oczjr69f5b3ef31ccb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.oczjr69f5b3ef31ccb {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"netxg69f5b3ef31c68\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-12480 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.netxg69f5b3ef31c68 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.netxg69f5b3ef31c68 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.netxg69f5b3ef31c68 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.netxg69f5b3ef31c68 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.netxg69f5b3ef31c68 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ttqjo69f5b3ef31c18\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-12480 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ttqjo69f5b3ef31c18 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ttqjo69f5b3ef31c18 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ttqjo69f5b3ef31c18 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ttqjo69f5b3ef31c18 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ttqjo69f5b3ef31c18 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"sorpy69f5b3ef31bc5\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-12480 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.sorpy69f5b3ef31bc5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.sorpy69f5b3ef31bc5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.sorpy69f5b3ef31bc5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.sorpy69f5b3ef31bc5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.sorpy69f5b3ef31bc5 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jnlgq69f5b3ef31b6e\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-12480 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jnlgq69f5b3ef31b6e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jnlgq69f5b3ef31b6e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jnlgq69f5b3ef31b6e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jnlgq69f5b3ef31b6e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jnlgq69f5b3ef31b6e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"unsih69f5b3ef31b09\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-12480 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.unsih69f5b3ef31b09 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.unsih69f5b3ef31b09 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.unsih69f5b3ef31b09 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.unsih69f5b3ef31b09 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.unsih69f5b3ef31b09 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n    <\/div>\n  <\/div>\n\n<\/div>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;12480&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Co to jest soft marketing i na czym polega?&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mo\u017cesz za\u0142o\u017cy\u0107, \u017ce Twoi klienci codziennie przewijaj\u0105 setki reklam. Nic wi\u0119c dziwnego, \u017ce coraz trudniej przyci\u0105gn\u0105\u0107 ich uwag\u0119 prostym komunikatem sprzeda\u017cowym. Okazuje si\u0119, \u017ce marki, kt\u00f3ra potrafi\u0105 m\u00f3wi\u0107 do odbiorc\u00f3w spokojniej, bardziej po ludzku i z wi\u0119kszym wyczuciem, wygrywaj\u0105. W\u0142a\u015bnie na tym polega soft marketing \u2013 na tworzeniu relacji, kt\u00f3re nie ko\u0144cz\u0105 si\u0119 na jednorazowym [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":12481,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[],"class_list":["post-12480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Co to jest soft marketing i na czym polega? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co to jest soft marketing i na czym polega?\" \/>\n<meta property=\"og:description\" content=\"Mo\u017cesz za\u0142o\u017cy\u0107, \u017ce Twoi klienci codziennie przewijaj\u0105 setki reklam. Nic wi\u0119c dziwnego, \u017ce coraz trudniej przyci\u0105gn\u0105\u0107 ich uwag\u0119 prostym komunikatem sprzeda\u017cowym. Okazuje si\u0119, \u017ce marki, kt\u00f3ra potrafi\u0105 m\u00f3wi\u0107 do odbiorc\u00f3w spokojniej, bardziej po ludzku i z wi\u0119kszym wyczuciem, wygrywaj\u0105. W\u0142a\u015bnie na tym polega soft marketing \u2013 na tworzeniu relacji, kt\u00f3re nie ko\u0144cz\u0105 si\u0119 na jednorazowym [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-09T08:39:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-09T11:23:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/12\/soft_marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karolina Roksela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karolina Roksela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Co to jest soft marketing i na czym polega? - WeNet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/","og_locale":"pl_PL","og_type":"article","og_title":"Co to jest soft marketing i na czym polega?","og_description":"Mo\u017cesz za\u0142o\u017cy\u0107, \u017ce Twoi klienci codziennie przewijaj\u0105 setki reklam. Nic wi\u0119c dziwnego, \u017ce coraz trudniej przyci\u0105gn\u0105\u0107 ich uwag\u0119 prostym komunikatem sprzeda\u017cowym. Okazuje si\u0119, \u017ce marki, kt\u00f3ra potrafi\u0105 m\u00f3wi\u0107 do odbiorc\u00f3w spokojniej, bardziej po ludzku i z wi\u0119kszym wyczuciem, wygrywaj\u0105. W\u0142a\u015bnie na tym polega soft marketing \u2013 na tworzeniu relacji, kt\u00f3re nie ko\u0144cz\u0105 si\u0119 na jednorazowym [&hellip;]","og_url":"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/","og_site_name":"WeNet","article_publisher":"https:\/\/www.facebook.com\/WeNet.Group\/","article_published_time":"2025-12-09T08:39:28+00:00","article_modified_time":"2025-12-09T11:23:08+00:00","og_image":[{"width":1080,"height":720,"url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/12\/soft_marketing.jpg","type":"image\/jpeg"}],"author":"Karolina Roksela","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"Karolina Roksela","Szacowany czas czytania":"10 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#article","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/"},"author":{"name":"Karolina Roksela","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/2520c8348afea79c9e2b30b4fff615a1"},"headline":"Co to jest soft marketing i na czym polega?","datePublished":"2025-12-09T08:39:28+00:00","dateModified":"2025-12-09T11:23:08+00:00","mainEntityOfPage":{"@id":"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/"},"wordCount":1834,"commentCount":0,"publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"image":{"@id":"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/12\/soft_marketing.jpg","articleSection":["Strategia marketingowa"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/","url":"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/","name":"Co to jest soft marketing i na czym polega?","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#primaryimage"},"image":{"@id":"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/12\/soft_marketing.jpg","datePublished":"2025-12-09T08:39:28+00:00","dateModified":"2025-12-09T11:23:08+00:00","breadcrumb":{"@id":"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#primaryimage","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/12\/soft_marketing.jpg","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/12\/soft_marketing.jpg","width":1080,"height":720,"caption":"soft marketing co to jest"},{"@type":"BreadcrumbList","@id":"https:\/\/wenet.pl\/blog\/co-to-jest-soft-marketing-i-na-czym-polega\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/wenet.pl\/blog\/"},{"@type":"ListItem","position":2,"name":"Co to jest soft marketing i na czym polega?"}]},{"@type":"WebSite","@id":"https:\/\/wenet.pl\/blog\/#website","url":"https:\/\/wenet.pl\/blog\/","name":"WeNet","description":"","publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wenet.pl\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/wenet.pl\/blog\/#organization","name":"WeNet","url":"https:\/\/wenet.pl\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","width":234,"height":56,"caption":"WeNet"},"image":{"@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WeNet.Group\/"]},{"@type":"Person","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/2520c8348afea79c9e2b30b4fff615a1","name":"Karolina Roksela","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","caption":"Karolina Roksela"},"description":"Absolwentka studi\u00f3w na kierunku Dziennikarstwo i medioznawstwo. Do\u0142\u0105czy\u0142a do WeNet w 2021 roku. Specjalistka ds. Contentu, kt\u00f3ra w swojej pracy stara si\u0119 dostarcza\u0107 u\u017cytkownikom warto\u015bciowe tre\u015bci internetowe. Dzi\u0119ki \u015bledzeniu najnowszych trend\u00f3w oraz ci\u0105g\u0142ym doskonaleniu si\u0119 mo\u017ce skutecznie anga\u017cowa\u0107 spo\u0142eczno\u015b\u0107 marki na Facebooku i Instagramie. W swojej pracy korzysta r\u00f3wnie\u017c z zaawansowanych narz\u0119dzi oraz nowinek technologicznych.","url":"https:\/\/wenet.pl\/blog\/author\/karolina-roksela\/"}]}},"jetpack_featured_media_url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/12\/soft_marketing.jpg","jetpack_shortlink":"https:\/\/wp.me\/p5muuP-3fi","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/12480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/users\/101036"}],"replies":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/comments?post=12480"}],"version-history":[{"count":6,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/12480\/revisions"}],"predecessor-version":[{"id":12491,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/12480\/revisions\/12491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media\/12481"}],"wp:attachment":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media?parent=12480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/categories?post=12480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/tags?post=12480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}