{"id":1249,"date":"2023-08-01T17:23:15","date_gmt":"2023-08-01T15:23:15","guid":{"rendered":"http:\/\/wenet.pl\/?p=1249"},"modified":"2026-04-29T09:32:07","modified_gmt":"2026-04-29T07:32:07","slug":"o-czym-i-jak-pisac-na-fanpageu","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/o-czym-i-jak-pisac-na-fanpageu\/","title":{"rendered":"O czym i jak pisa\u0107 na fanpage\u2019u?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/tematy-na-fanpage-min.jpg\" alt=\"tematy post\u00f3w na fanpage\" class=\"wp-image-8640 colorbox-1249 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/tematy-na-fanpage-min.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/tematy-na-fanpage-min-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/tematy-na-fanpage-min-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/tematy-na-fanpage-min-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/tematy-na-fanpage-min-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/tematy-na-fanpage-min-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/tematy-na-fanpage-min-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Pytanie, jakie cz\u0119sto zadaj\u0105 sobie w\u0142a\u015bciciele firm, kt\u00f3rzy postanowili za\u0142o\u017cy\u0107 firmowy fanpage to, o czym i jak pisa\u0107 na fanpage\u2019u, \u017ceby tre\u015b\u0107 by\u0142a interesuj\u0105ca dla fan\u00f3w. W naszym artykule zastanawiamy si\u0119, jak za\u0142o\u017cy\u0107 fanpage na FB. Jak wygl\u0105da jego prowadzenie? Jakie s\u0105 zalety fanpage&#8217;u firmy? Sprawdzamy!<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/o-czym-i-jak-pisac-na-fanpageu\/#Jakie_sa_zalety_posiadania_fanpagea\" >Jakie s\u0105 zalety posiadania fanpage&#8217;a?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/o-czym-i-jak-pisac-na-fanpageu\/#Jak_zalozyc_fanpage_na_Facebooku\" >Jak za\u0142o\u017cy\u0107 fanpage na Facebooku?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/o-czym-i-jak-pisac-na-fanpageu\/#Jak_zwiekszyc_liczbe_fanow_na_fanpageu\" >Jak zwi\u0119kszy\u0107 liczb\u0119 fan\u00f3w na fanpage&#8217;u?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/o-czym-i-jak-pisac-na-fanpageu\/#Jak_powinna_wygladac_komunikacja_ze_swoja_grupa_docelowa\" >Jak powinna wygl\u0105da\u0107 komunikacja ze swoj\u0105 grup\u0105 docelow\u0105?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/o-czym-i-jak-pisac-na-fanpageu\/#Jakie_jest_zastosowanie_fanpagea\" >Jakie jest zastosowanie fanpage&#8217;a?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/o-czym-i-jak-pisac-na-fanpageu\/#Planowanie_strategii_komunikacyjnej_na_Facebooku\" >Planowanie strategii komunikacyjnej na Facebook\u2019u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/o-czym-i-jak-pisac-na-fanpageu\/#Promowanie_fanpagea_na_FB\" >Promowanie fanpage&#8217;a na FB<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/o-czym-i-jak-pisac-na-fanpageu\/#Zasady_prowadzenia_fanpage_na_Facebooku\" >Zasady prowadzenia fanpage na Facebooku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/o-czym-i-jak-pisac-na-fanpageu\/#Jak_wyglada_prowadzenie_skutecznego_fanpagea_Podsumowanie\" >Jak wygl\u0105da prowadzenie skutecznego fanpage&#8217;a? Podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_sa_zalety_posiadania_fanpagea\"><\/span><strong>Jakie s\u0105 zalety posiadania fanpage&#8217;a?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Prowadzenie fanpage&#8217;a ma wiele zalet. Przede wszystkim pozwala na budowanie relacji z klientami. Dzi\u0119ki temu poznasz ich potrzeby czy preferencje. Poprzez publikacje interesuj\u0105cych tre\u015bci, konkursy czy komunikacj\u0119 w sekcji komentarzy klienci mog\u0105 si\u0119 poczu\u0107 docenieni. B\u0119d\u0105 te\u017c bardziej anga\u017cowa\u0107 si\u0119 w interakcje z Twoj\u0105 mark\u0105. Dlatego fanpage jest potrzebny.<\/p>\n\n\n\n<p>Kolejna rzecz to wzrost rozpoznawalno\u015bci i zasi\u0119gu marki w\u015br\u00f3d fan\u00f3w na fanpage&#8217;u. Mo\u017cliwe jest w\u00f3wczas dotarcie do odbiorc\u00f3w praktycznie z ca\u0142ego \u015bwiata. Regularna publikacja warto\u015bciowych post\u00f3w czy zach\u0119canie u\u017cytkownik\u00f3w do udost\u0119pniania ich znajomym na fanpage&#8217;u firmy skutkuje zwi\u0119kszaniem si\u0119 zasi\u0119g\u00f3w marki.<\/p>\n\n\n\n<p>Przek\u0142ada si\u0119 to nierzadko na wzrost sprzeda\u017cy i konwersji. Stworzenie strony fanpage generuje ruch na stronie internetowej. Poza tym zbierane s\u0105 opinie i pomys\u0142y czy analizowane wyniki i optymalizacja strategii marketingowej. W ten spos\u00f3b masz mo\u017cliwo\u015b\u0107 wprowadzania potrzebnych zmian. Pozwala to pozyska\u0107 klient\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-1249 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_zalozyc_fanpage_na_Facebooku\"><\/span><strong>Jak za\u0142o\u017cy\u0107 fanpage na Facebooku?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Przed za\u0142o\u017ceniem fanpage&#8217;a na Facebooku warto wiedzie\u0107, na jakie aspekty nale\u017cy zwr\u00f3ci\u0107 uwag\u0119. Zacznij od opracowania strategii marketingowej. Nast\u0119pnie zbierz materia\u0142y. B\u0119dziesz potrzebowa\u0107 grafik, a wi\u0119c logo czy zdj\u0119cia w tle strony. Zastan\u00f3w si\u0119 nad kr\u00f3tkim opisem swojej marki. Wybierz odpowiedni\u0105 nazw\u0119 dla swojej firmy przed administrowaniem fanpage&#8217;a na Facebooku.&nbsp;<\/p>\n\n\n\n<p>W celu utworzenia <strong>fanpage&#8217;a na FB<\/strong>, zaloguj si\u0119 na swoje prywatne konto na Facebooku. Potem kliknij na ikon\u0119 &#8220;Utw\u00f3rz&#8221; w prawym g\u00f3rnym rogu, a nast\u0119pnie wybierz &#8220;Strona&#8221;. Wyb\u00f3r kategorii Facebook umo\u017cliwia wyszukanie dw\u00f3ch dla Twojej strony. Wybierz te, kt\u00f3re s\u0105 najbardziej adekwatne dla Twojej dzia\u0142alno\u015bci. Dobrze dobrana kategoria pozwoli Ci \u0142atwiej dotrze\u0107 do odpowiedniej grupy odbiorc\u00f3w.<\/p>\n\n\n\n<p>Kolejny krok to wybranie nazwy swojego fanpage&#8217;a oraz kr\u00f3tkiego opisu. Dobrze, aby nazwa by\u0142a czytelna i \u0142atwo si\u0119 kojarzy\u0142a z Twoj\u0105 mark\u0105. Opis powinien dok\u0142adnie informowa\u0107 o profilu dzia\u0142alno\u015bci.<\/p>\n\n\n\n<p>Nast\u0119pnie dodaj zdj\u0119cie profilowe i w tle. B\u0119d\u0105 one reprezentowa\u0107 Twoj\u0105 stron\u0119. Grafiki na fanpage&#8217;u na FB powinny by\u0107 wysokiej jako\u015bci. <strong>Fanpage marki<\/strong> b\u0119dzie w\u00f3wczas dobrze oceniany przez u\u017cytkownik\u00f3w.<\/p>\n\n\n\n<p>Ostatnia kwestia to wype\u0142nienie sekcji &#8220;Informacje&#8221;. Uzupe\u0142nij wszystkie potrzebne dane odno\u015bnie do Twojej dzia\u0142alno\u015bci, a wi\u0119c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>adres,<\/li>\n\n\n\n<li>numer telefonu,<\/li>\n\n\n\n<li>adres e-mail,<\/li>\n\n\n\n<li>godziny otwarcia,<\/li>\n\n\n\n<li>inne informacje.<\/li>\n<\/ul>\n\n\n\n<p>Oficjalny fanpage Facebooka jest gotowy!<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-1249 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Sprawd\u017a, jak wypromowa\u0107 firm\u0119 na lokalnym rynku &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_zwiekszyc_liczbe_fanow_na_fanpageu\"><\/span><strong>Jak zwi\u0119kszy\u0107 liczb\u0119 fan\u00f3w na fanpage&#8217;u?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Komunikacja przede wszystkim musi opiera\u0107 si\u0119 na okre\u015blonych celach i mie\u0107 sprecyzowan\u0105 grup\u0119 docelow\u0105. <strong>Grup\u0119 docelow\u0105 powinny opisywa\u0107 podstawowe dane demograficzne<\/strong>, takie jak: wiek, p\u0142e\u0107, miejsce zamieszkania itp. Jednak dla tworzenia anga\u017cuj\u0105cej komunikacji na Facebooku, nie b\u0119d\u0105 one wystarczaj\u0105ce. Mo\u017cesz stworzy\u0107 scenariusze zachowa\u0144 <a href=\"https:\/\/wenet.pl\/blog\/docelowa-grupa-odbiorcow-jak-ja-okreslic\/\">grupy docelowej<\/a>: przemy\u015bl, w jaki spos\u00f3b korzysta z Facebooka, ile czasu mu po\u015bwi\u0119ca oraz w jakich godzinach. Zastan\u00f3w si\u0119 te\u017c, jak ta grupa sp\u0119dza czas wolny, jak r\u00f3wnie\u017c czym si\u0119 interesuje. Im wi\u0119cej danych zbierzesz \u2013 tym lepiej. Kiedy ju\u017c wiesz, kim s\u0105 potencjalni fani (klienci), mo\u017cesz zaplanowa\u0107 strategi\u0119 komunikacji.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_powinna_wygladac_komunikacja_ze_swoja_grupa_docelowa\"><\/span><strong>Jak powinna wygl\u0105da\u0107 komunikacja ze swoj\u0105 grup\u0105 docelow\u0105?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wiesz ju\u017c, jak skonfigurowa\u0107 fanpage na Facebooku. Do g\u0142\u00f3wnych form komunikacji zalicza si\u0119 prywatne wiadomo\u015bci. Na portalu spo\u0142eczno\u015bciowym s\u0142u\u017cy do tego Messenger, natomiast na Instagramie &#8211; Direct Messages. Dzi\u0119ki temu mo\u017cna nawi\u0105za\u0107 bezpo\u015bredni kontakt z klientami. Odpowiedzi powinny by\u0107 szybkie, pomocne i rzeczowe.<\/p>\n\n\n\n<p>Inn\u0105 form\u0105 interakcji z u\u017cytkownikami s\u0105 komentarze. Nie tylko pomaga to w budowie relacji z odbiorcami, ale te\u017c w promowaniu fanpage\u2019a na FB. Wzmocnisz w ten spos\u00f3b wizerunek firmy jako na bie\u017c\u0105co dzia\u0142aj\u0105cej na rzecz klient\u00f3w.<\/p>\n\n\n\n<p>Jak jeszcze zach\u0119ci\u0107 u\u017cytkownik\u00f3w Facebooka do interakcji? Poprzez konkursy i akcje promocyjne! Powinny by\u0107 one zgodne z regulaminem swojej firmowej strony oraz danych platform. Dobrze, aby by\u0142y zrozumia\u0142e.<\/p>\n\n\n\n<p>Kolejny krok to znalezienie formy komunikacji na fanpage&#8217;u.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_jest_zastosowanie_fanpagea\"><\/span><strong>Jakie jest zastosowanie fanpage&#8217;a?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Do podstawowych zastosowa\u0144 fanpage&#8217;a zalicza si\u0119:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>budowanie marki i tworzenie spo\u0142eczno\u015bci wok\u00f3\u0142 niej,<\/li>\n\n\n\n<li>promocja produkt\u00f3w i us\u0142ug,<\/li>\n\n\n\n<li>organizacja konkurs\u00f3w i akcji promocyjnych<\/li>\n\n\n\n<li>monitorowanie opinii i badanie satysfakcji klient\u00f3w<\/li>\n\n\n\n<li>wsparcie dla spo\u0142eczno\u015bci lokalnych i organizacji non-profit.<\/li>\n<\/ul>\n\n\n\n<p>Jak widzisz, firmowy fanpage jest potrzebny.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Planowanie_strategii_komunikacyjnej_na_Facebooku\"><\/span><strong>Planowanie strategii komunikacyjnej na Facebook\u2019u<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Celem strategii komunikacji powinno by\u0107 budowanie i anga\u017cowanie <\/strong><a href=\"https:\/\/wenet.pl\/blog\/\"><strong>spo\u0142eczno\u015bci<\/strong><\/a> os\u00f3b, kt\u00f3re s\u0105 zainteresowane produktem, bran\u017c\u0105 i tematami. Udaje si\u0119 to cho\u0107by dzi\u0119ki postom prezentuj\u0105cym produkt w nieszablonowy spos\u00f3b, np. poprzez rywalizacj\u0119 (wybierz produkt 1 lub 2), postom prezentuj\u0105cym powstanie produktu, us\u0142ugi (galeria, film), postom po\u015bwi\u0119conym poradom, ciekawostkom itp.&nbsp;<strong>Musisz jednak pami\u0119ta\u0107, \u017ceby posty by\u0142y pisane w spos\u00f3b anga\u017cuj\u0105cy<\/strong>, zach\u0119caj\u0105cy fan\u00f3w do aktywno\u015bci i dzielenia si\u0119 swoimi do\u015bwiadczeniami, dzi\u0119ki czemu fanpage spe\u0142ni swoj\u0105 funkcj\u0119 spo\u0142eczno\u015bciow\u0105. Nawi\u0105zuj w postach r\u00f3wnie\u017c do aktualno\u015bci tj. wszystkich wydarze\u0144 czy \u015bwi\u0105t, kt\u00f3re mniej lub bardziej \u0142\u0105cz\u0105 si\u0119 bran\u017c\u0105 Twojej firmy.<\/p>\n\n\n\n<p>Fan\u00f3w du\u017co \u0142atwiej i skuteczniej mo\u017cna anga\u017cowa\u0107, je\u015bli strategia prowadzenia fanpage\u2019a opiera si\u0119 na przewodniej idei, <strong>a on nie jest tylko tablic\u0105 og\u0142oszeniow\u0105 na temat marki<\/strong>. Rola fanpage&#8217;a w marketingu jest istotna.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promowanie_fanpagea_na_FB\"><\/span><strong>Promowanie fanpage&#8217;a na FB<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Prowadzenie fanpage&#8217;a to tak\u017ce promocja. W tym celu wykorzystaj p\u0142atne narz\u0119dzia promocyjne. Dzi\u0119ki &#8220;Promowanym postom&#8221; dotrzesz z tre\u015bciami do wi\u0119kszej liczby os\u00f3b. Inaczej ni\u017c przy zwyk\u0142ych publikacjach. Inna opcja to stosowanie tzw. Facebook Ads. S\u0105 to kampanie reklamowe umo\u017cliwiaj\u0105ce precyzyjne targetowanie odbiorc\u00f3w pod wzgl\u0119dem m.in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>wieku,<\/li>\n\n\n\n<li>zainteresowa\u0144,<\/li>\n\n\n\n<li>lokalizacji.<\/li>\n<\/ul>\n\n\n\n<p>Poza tym warto pomy\u015ble\u0107 o kolaboracjach i wsp\u00f3\u0142pracy z influencerami. Przyk\u0142ad? Organizacja wsp\u00f3lnego konkursu. Stw\u00f3rz interesuj\u0105cy materia\u0142 wideo. Napisz artyku\u0142 ekspercki z udzia\u0142em os\u00f3b o du\u017cej liczbie obserwuj\u0105cych. Tego typu kolaboracje umo\u017cliwiaj\u0105 dotarcie do nowych grup odbiorc\u00f3w. Masz szans\u0119, \u017ce zainteresuj\u0105 si\u0119 tak\u017ce Twoj\u0105 mark\u0105!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zasady_prowadzenia_fanpage_na_Facebooku\"><\/span><strong>Zasady prowadzenia fanpage na Facebooku<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wiesz ju\u017c, jak utworzy\u0107 stron\u0119 fanpage na Facebooku. Fan\u00f3w na fanpage&#8217;u przyb\u0119dzie, je\u015bli:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zrozumiesz odbiorc\u0119 i cele komunikacji,<\/li>\n\n\n\n<li>stworzysz sp\u00f3jny wizerunek,<\/li>\n\n\n\n<li>systematycznie b\u0119dziesz tworzy\u0107 publikacje,<\/li>\n\n\n\n<li>postawisz na r\u00f3\u017cnorodno\u015b\u0107 przekazu,<\/li>\n\n\n\n<li>skorzystasz z narz\u0119dzi analitycznych.<\/li>\n<\/ul>\n\n\n\n<p><strong>Prowadzenie fanpage&#8217;a<\/strong> nie musi by\u0107 skomplikowane!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_wyglada_prowadzenie_skutecznego_fanpagea_Podsumowanie\"><\/span><strong>Jak wygl\u0105da prowadzenie skutecznego fanpage&#8217;a? Podsumowanie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Po zdefiniowaniu grupy docelowej i opracowaniu strategii komunikacyjnej, zadbaj o jako\u015b\u0107 i sp\u00f3jno\u015b\u0107 wizerunku. Personalizacja i branding fanpage&#8217;a to podstawa. Istotna jest tak\u017ce estetyka fanpage&#8217;a firmy. Utrzymaj sp\u00f3jny styl graficzny i tonacj\u0119 komunikacji, kt\u00f3ra b\u0119dzie zgodna z charakterem Twojej marki. W ten spos\u00f3b odbiorcy b\u0119d\u0105 kojarzy\u0107 Twoj\u0105 stron\u0119 z profesjonalizmem i wysok\u0105 jako\u015bci\u0105 oferowanych us\u0142ug.<\/p>\n\n\n\n<p>Poza tym \u015bled\u017a i analizuj efekty za\u0142o\u017cenia. Systematycznie sprawdzaj statystyki strony. Monitoruj liczb\u0119 polubie\u0144 strony, udost\u0119pnie\u0144 lub komentarzy. W ten spos\u00f3b b\u0119dziesz wiedzie\u0107, jakie tre\u015bci s\u0105 najpopularniejsze. Pomo\u017ce to w zdobyciu wiedzy, co nale\u017cy jeszcze poprawi\u0107.<\/p>\n\n\n\n<p>Wiesz ju\u017c, jak stworzy\u0107 fanpage firmy i jak zaanga\u017cowa\u0107 odbiorc\u00f3w. Masz wiedz\u0119 na temat administracji fanpagem. Pomo\u017ce Ci to w budowaniu wizerunku marki. Zacznij dzia\u0142a\u0107 w Social Mediach i prowadzi\u0107 Facebooka firmy!<\/p><div class=\"pxlwi69f2c737edd4c\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1249 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fsmkp69f2c737edc49 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fsmkp69f2c737edc49 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fsmkp69f2c737edc49 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fsmkp69f2c737edc49 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fsmkp69f2c737edc49 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hqhzl69f2c737edbd2\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1249 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hqhzl69f2c737edbd2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hqhzl69f2c737edbd2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hqhzl69f2c737edbd2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hqhzl69f2c737edbd2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hqhzl69f2c737edbd2 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uqruz69f2c737edb5a\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1249 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.uqruz69f2c737edb5a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.uqruz69f2c737edb5a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.uqruz69f2c737edb5a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.uqruz69f2c737edb5a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.uqruz69f2c737edb5a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"poedx69f2c737edad9\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1249 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.poedx69f2c737edad9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.poedx69f2c737edad9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.poedx69f2c737edad9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.poedx69f2c737edad9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.poedx69f2c737edad9 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ovnbm69f2c737eda5d\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1249 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ovnbm69f2c737eda5d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ovnbm69f2c737eda5d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ovnbm69f2c737eda5d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ovnbm69f2c737eda5d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ovnbm69f2c737eda5d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"andqi69f2c737ed9e0\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-1249 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.andqi69f2c737ed9e0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.andqi69f2c737ed9e0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.andqi69f2c737ed9e0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.andqi69f2c737ed9e0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.andqi69f2c737ed9e0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"davvj69f2c737ed968\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1249 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.davvj69f2c737ed968 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.davvj69f2c737ed968 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.davvj69f2c737ed968 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.davvj69f2c737ed968 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.davvj69f2c737ed968 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tszcp69f2c737ed8e4\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1249 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tszcp69f2c737ed8e4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tszcp69f2c737ed8e4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tszcp69f2c737ed8e4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tszcp69f2c737ed8e4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tszcp69f2c737ed8e4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"imibo69f2c737ed855\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1249 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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W naszym artykule zastanawiamy si\u0119, jak za\u0142o\u017cy\u0107 fanpage na FB. Jak wygl\u0105da jego prowadzenie? Jakie s\u0105 zalety fanpage&#8217;u firmy? Sprawdzamy! Jakie s\u0105 zalety posiadania fanpage&#8217;a? Prowadzenie fanpage&#8217;a ma wiele [&hellip;]<\/p>\n","protected":false},"author":101040,"featured_media":8308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[145,350,54,75,123,211,125,241],"class_list":["post-1249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-facebook","tag-fanpage","tag-smm","tag-social-media","tag-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zalety posiadania fanpage\u2019a. 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