{"id":1371,"date":"2023-06-17T14:52:00","date_gmt":"2023-06-17T12:52:00","guid":{"rendered":"http:\/\/wenet.pl\/?p=1371"},"modified":"2026-04-28T12:04:36","modified_gmt":"2026-04-28T10:04:36","slug":"reklama-na-facebooku-nie-jedno-ma-imie-czyli-o-celach-reklam-na-facebooku","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/reklama-na-facebooku-nie-jedno-ma-imie-czyli-o-celach-reklam-na-facebooku\/","title":{"rendered":"Reklama na Facebooku"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/Blog_WeNet-8.jpg\" alt=\"Cele reklamowe na Facebooku\" class=\"wp-image-7997 colorbox-1371 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/Blog_WeNet-8.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/Blog_WeNet-8-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/Blog_WeNet-8-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/Blog_WeNet-8-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/Blog_WeNet-8-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/Blog_WeNet-8-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/06\/Blog_WeNet-8-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reklama na Facebooku to jedna z najskuteczniejszych form promocji w Internecie, dzi\u0119ki kt\u00f3rej mo\u017cna dotrze\u0107 do szerokiej grupy odbiorc\u00f3w. Warto dowiedzie\u0107 si\u0119, jak dzia\u0142aj\u0105 reklamy na tej platformie, jak stworzy\u0107 w\u0142asn\u0105 kampani\u0119 oraz jak targetowa\u0107 reklamy. Facebook sta\u0142 si\u0119 jednym z wa\u017cniejszych kana\u0142\u00f3w promocyjnych dla przedsi\u0119biorstw. Reklamy na tej platformie s\u0105 wyj\u0105tkowo efektywne, je\u017celi chodzi o zasi\u0119g oraz targetowanie u\u017cytkownik\u00f3w. Warto zastanowi\u0107 si\u0119, dlaczego i jak stworzy\u0107 profesjonaln\u0105 reklam\u0119 na Facebooku oraz jakie strategie stosowa\u0107 w celu osi\u0105gni\u0119cia sukcesu. Przeczytaj i dowiedz si\u0119 wi\u0119cej!<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/reklama-na-facebooku-nie-jedno-ma-imie-czyli-o-celach-reklam-na-facebooku\/#Jak_dzialaja_reklamy_na_Facebooku\" >Jak dzia\u0142aj\u0105 reklamy na Facebooku?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/reklama-na-facebooku-nie-jedno-ma-imie-czyli-o-celach-reklam-na-facebooku\/#Jak_stworzyc_reklame_na_Facebooku\" >Jak stworzy\u0107 reklam\u0119 na Facebooku?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/reklama-na-facebooku-nie-jedno-ma-imie-czyli-o-celach-reklam-na-facebooku\/#Innowacyjne_formy_reklam_na_Facebooku\" >Innowacyjne formy reklam na Facebooku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/reklama-na-facebooku-nie-jedno-ma-imie-czyli-o-celach-reklam-na-facebooku\/#Jak_targetowac_reklamy_na_Facebooku\" >Jak targetowa\u0107 reklamy na Facebooku?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/reklama-na-facebooku-nie-jedno-ma-imie-czyli-o-celach-reklam-na-facebooku\/#Custom_Audiences_i_Lookalike_Audiences\" >Custom Audiences i Lookalike Audiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/reklama-na-facebooku-nie-jedno-ma-imie-czyli-o-celach-reklam-na-facebooku\/#Cele_kampanii_Facebook\" >Cele kampanii Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/reklama-na-facebooku-nie-jedno-ma-imie-czyli-o-celach-reklam-na-facebooku\/#Jaki_cel_reklamowy_wybrac\" >Jaki cel reklamowy wybra\u0107?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/reklama-na-facebooku-nie-jedno-ma-imie-czyli-o-celach-reklam-na-facebooku\/#Menedzer_Reklam_Facebook_%E2%80%94_konfiguracja_reklamy\" >Mened\u017cer Reklam Facebook \u2014 konfiguracja reklamy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/reklama-na-facebooku-nie-jedno-ma-imie-czyli-o-celach-reklam-na-facebooku\/#Umiejscowienie_swojej_kampanii\" >Umiejscowienie swojej kampanii<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/reklama-na-facebooku-nie-jedno-ma-imie-czyli-o-celach-reklam-na-facebooku\/#Reklama_na_Facebooku_%E2%80%93_czy_warto\" >Reklama na Facebooku \u2013 czy warto?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/reklama-na-facebooku-nie-jedno-ma-imie-czyli-o-celach-reklam-na-facebooku\/#Najlepsze_praktyki_i_zasady_tworzenia_reklam_na_Facebooku\" >Najlepsze praktyki i zasady tworzenia reklam na Facebooku<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_dzialaja_reklamy_na_Facebooku\"><\/span><strong>Jak dzia<\/strong><strong>\u0142aj\u0105 reklamy na Facebooku?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reklamy na Facebooku opieraj\u0105 si\u0119 na tzw. PPC (pay-per-click), co oznacza, \u017ce p\u0142acimy tylko za klikni\u0119cia w nasz\u0105 reklam\u0119. Mo\u017cemy tak\u017ce wybra\u0107 opcj\u0119 p\u0142atno\u015bci za wy\u015bwietlenia (CPM).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Istnieje szereg rodzaj\u00f3w reklam dost\u0119pnych na platformie, takich jak:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>graficzne,<\/li>\n\n\n\n<li>wideo,<\/li>\n\n\n\n<li>karuzelowe,<\/li>\n\n\n\n<li>ofertowe.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Wa\u017cne jest, aby dostosowa\u0107 rodzaj reklamy do cel\u00f3w biznesowych i oczekiwa\u0144 odbiorc\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-1371 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Sprawd\u017a, jak wypromowa\u0107 firm\u0119 na lokalnym rynku &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_stworzyc_reklame_na_Facebooku\"><\/span><strong>Jak stworzy<\/strong><strong>\u0107 reklam\u0119 na Facebooku?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aby stworzy\u0107 reklam\u0119 na Facebooku, nale\u017cy skorzysta\u0107 z narz\u0119dzi dost\u0119pnych w Mened\u017cerze Reklam. Najwa\u017cniejszym elementem ka\u017cdej kampanii jest okre\u015blenie celu \u2013 czy chcemy zwi\u0119kszy\u0107 liczb\u0119 lajk\u00f3w, zach\u0119ci\u0107 do wej\u015bcia na stron\u0119 internetow\u0105 czy mo\u017ce zainicjowa\u0107 zakup?&nbsp;W kolejnym kroku nale\u017cy przygotowa\u0107 tre\u015b\u0107 oraz wygl\u0105d reklamy, pami\u0119taj\u0105c o zasadach dotycz\u0105cych tre\u015bci reklamowych oraz zgodno\u015bci z polityk\u0105 prywatno\u015bci Facebooka. Je\u015bli nie masz czasu i mo\u017cliwo\u015bci samodzielnego prowadzenia kampanii <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-acd7eefc-9db5-4397-b6e1-49f21556c710\"><span class=\"hs-cta-node hs-cta-acd7eefc-9db5-4397-b6e1-49f21556c710\" id=\"hs-cta-acd7eefc-9db5-4397-b6e1-49f21556c710\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/acd7eefc-9db5-4397-b6e1-49f21556c710\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-1371 lazyload\" id=\"hs-cta-img-acd7eefc-9db5-4397-b6e1-49f21556c710\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/acd7eefc-9db5-4397-b6e1-49f21556c710.png\" alt=\"Facebook Ads\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'acd7eefc-9db5-4397-b6e1-49f21556c710', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>, warto skorzysta\u0107 z pomocy specjalist\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Proces tworzenia reklamy na Facebooku nie musi by<\/strong><strong>\u0107 trudny ani czasoch\u0142onny.<\/strong> Najprostszym sposobem jest wykorzystanie narz\u0119dzia Ads Manager, kt\u00f3re pozwala na stworzenie r\u00f3\u017cnorodnych kampanii reklamowych oraz zarz\u0105dzanie nimi. Mo\u017cemy tworzy\u0107 zar\u00f3wno graficzne, jak i wideo reklamy, a tak\u017ce wybiera\u0107 spo\u015br\u00f3d wielu format\u00f3w, np. karuzela czy kolekcja.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Innowacyjne_formy_reklam_na_Facebooku\"><\/span><strong>Innowacyjne formy reklam na Facebooku<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook daje mo\u017cliwo\u015b\u0107 korzystania z nowoczesnych format\u00f3w reklamowych, kt\u00f3re potrafi\u0105 przyci\u0105gn\u0105\u0107 uwag\u0119 odbiorc\u00f3w i sprawi\u0107, \u017ce b\u0119d\u0105 pami\u0119ta\u0107 nasz\u0105 mark\u0119. Przyk\u0142ady takich rozwi\u0105za\u0144 to reklamy interaktywne, kt\u00f3re anga\u017cuj\u0105 u\u017cytkownik\u00f3w do wsp\u00f3\u0142dzia\u0142ania, czy reklamy wideo 360 stopni, daj\u0105ce wra\u017cenie obecno\u015bci w przestrzeni przedstawionej przez film.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_targetowac_reklamy_na_Facebooku\"><\/span><strong>Jak targetowa<\/strong><strong>\u0107 reklamy na Facebooku?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Targetowanie reklam na Facebooku pozwala na dotarcie do konkretnych grup odbiorc\u00f3w. Mo\u017cna to zrobi\u0107 na podstawie danych demograficznych (wiek, p\u0142e\u0107, lokalizacja), zainteresowa\u0144 i zachowa\u0144 u\u017cytkownik\u00f3w. Istnieje tak\u017ce mo\u017cliwo\u015b\u0107 tworzenia tzw. grup odbiorc\u00f3w niestandardowych, opartych np. na kontaktach e-mailowych czy odwiedzinach strony internetowej. Dzi\u0119ki temu kampania trafia do os\u00f3b najbardziej prawdopodobnie zainteresowanych ofert\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aby skutecznie targetowa<\/strong><strong>\u0107 reklamy, warto \u015bledzi\u0107 efekty kampanii i analizowa\u0107 statystyki, dost\u0119pne w Mened\u017cerze Reklam<\/strong>. Dzi\u0119ki temu mo\u017cna optymalizowa\u0107 kampani\u0119 i d\u0105\u017cy\u0107 do osi\u0105gni\u0119cia lepszych wynik\u00f3w przy ni\u017cszym koszcie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Custom_Audiences_i_Lookalike_Audiences\"><\/span><strong>Custom Audiences i Lookalike Audiences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aby jeszcze lepiej doprecyzowa\u0107 targetowanie reklam na Facebooku, warto skorzysta\u0107 z narz\u0119dzi, takich jak Custom Audiences czy Lookalike Audiences. Pierwsze z nich umo\u017cliwia tworzenie grupy docelowej na podstawie danych zewn\u0119trznych, np. listy subskrybent\u00f3w newslettera. Z kolei Lookalike Audiences pozwala na stworzenie grupy odbiorc\u00f3w podobnej do tej, kt\u00f3r\u0105 ju\u017c wcze\u015bniej zdefiniowali\u015bmy jako warto\u015bciow\u0105.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cele_kampanii_Facebook\"><\/span><strong>Cele kampanii Facebook<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sukces kampanii marketingowej zale\u017cy od wyznaczenia w\u0142a\u015bciwych cel\u00f3w. Dlatego bardzo dobrze przemy\u015bl, w jakim celu tworzysz reklam\u0119. W przypadku Facebooka istnieje wiele mo\u017cliwo\u015bci, dzi\u0119ki kt\u00f3rym ka\u017cda firma mo\u017ce wybra\u0107 najlepszy spos\u00f3b promocji swojej marki. Oto kilka przyk\u0142ad\u00f3w cel\u00f3w kampanii na Facebooku:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Zwi\u0119kszenie liczby odwiedzaj\u0105cych stron\u0119 internetow\u0105 \u2014 je\u015bli chcesz skierowa\u0107 ruch na swoj\u0105 stron\u0119 www, promuj posty zawieraj\u0105ce ciekawe tre\u015bci i linki do Twojej witryny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. Zwi\u0119kszenie sprzeda\u017cy \u2014 promuj produkty lub us\u0142ugi w postach sponsorowanych, poprzez oferty specjalne czy kody rabatowe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. Zwi\u0119kszenie liczby subskrybent\u00f3w newslettera \u2014 zach\u0119caj u\u017cytkownik\u00f3w do zapisania si\u0119 na newsletter, np. poprzez organizowanie konkurs\u00f3w z atrakcyjnymi nagrodami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. Budowanie relacji z klientami \u2014 anga\u017cuj si\u0119 w dialog z odbiorcami, odpowiadaj na komentarze, publikuj warto\u015bciowe tre\u015bci i informacje o wydarzeniach bran\u017cowych.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jaki_cel_reklamowy_wybrac\"><\/span><strong>Jaki cel reklamowy wybra<\/strong><strong>\u0107?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zastan\u00f3w si\u0119, na czym najbardziej Ci zale\u017cy i jakie grupy docelowej reklamy oraz jaki bud\u017cet dzienny posiadasz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017cesz wybra\u0107, kt\u00f3ry z cel\u00f3w reklamowych jest dla Ciebie istotny i zgodnie z nim przygotowa\u0107 swoj\u0105 reklam\u0119. Istnieje tak\u017ce mo\u017cliwo\u015b\u0107 ustawienia kampanii Facebook ads na kilka r\u00f3\u017cnych grup odbiorc\u00f3w i cel\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pami\u0119taj, \u017ce to, jaki cel reklamy wybierzesz, b\u0119dzie mia\u0142o ogromne znaczenie!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Menedzer_Reklam_Facebook_%E2%80%94_konfiguracja_reklamy\"><\/span><strong>Mened<\/strong><strong>\u017cer Reklam Facebook \u2014 konfiguracja reklamy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tworz\u0105c kampani\u0119 reklamow\u0105, trzeba mie\u0107 \u015bwiadomo\u015b\u0107 trzech r\u00f3\u017cnych poziom\u00f3w p\u0142atnej reklamy Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na skuteczne kampanie sk\u0142adaj\u0105 si\u0119 kampania, zestaw reklam i faktyczna reklama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pierwszy poziom umo\u017cliwia wyb\u00f3r celu biznesowego. Zleceniodawca musi zdecydowa\u0107, jakie korzy\u015bci chce osi\u0105gn\u0105\u0107 dzi\u0119ki emisji reklamy, czy to zwi\u0119kszenie rozpoznawalno\u015bci marki, pobranie aplikacji czy sprzeda\u017c poprzez stron\u0119 internetow\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nast\u0119pnie, w kolejnym etapie, trzeba dok\u0142adnie zaplanowa\u0107 tak wa\u017cn\u0105 kwesti\u0119, jak grupa odbiorc\u00f3w reklamy<strong>. Istotne jest tutaj poprawne okre<\/strong><strong>\u015b<\/strong><strong>lenie wieku, p<\/strong><strong>\u0142ci, lokalizacji i innych czynnik<\/strong><strong>\u00f3w<\/strong>, kt\u00f3re pozwol\u0105 zwi\u0119kszy\u0107 precyzj\u0119 docierania do potencjalnego grona klient\u00f3w. Dopasowanie reklamy do swojej grupy docelowej jest bardzo wa\u017cne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na ostatnim poziomie reklamy projektuje si\u0119 w\u0142a\u015bciw\u0105 form\u0119 reklamy. Kreatywno\u015b\u0107 nie jest tu ograniczona \u2014 reklama mo\u017ce mie\u0107 form\u0119 graficzn\u0105 lub wideo, mo\u017cna stworzy\u0107 dynamiczny pokaz slajd\u00f3w, kolekcj\u0119 lub karuzel\u0119. Wa\u017cne jest tak\u017ce dodanie tekstu i link\u00f3w, aby zainteresowa\u0107 potencjalnego klienta i zach\u0119ci\u0107 go do klikni\u0119cia w reklam\u0119. Format reklamy ma znaczenie i musi by\u0107 sp\u00f3jny z jej celem i grup\u0105 odbiorc\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-1371 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Chc\u0119 wypromowa\u0107 firm\u0119 \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Umiejscowienie_swojej_kampanii\"><\/span><strong>Umiejscowienie swojej kampanii<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aby skutecznie promowa\u0107 si\u0119 na Facebooku, warto pami\u0119ta\u0107, \u017ce nie ka\u017cde umiejscowienia reklam jest dobre. Najlepiej wy\u0142\u0105czy\u0107 r\u0119czne ustawienia umiejscowienia i dopasowa\u0107 grafik\u0119 do wymaga\u0144 odpowiednich miejsc. Przewodnik Reklam na Facebooku jest doskona\u0142ym \u017ar\u00f3d\u0142em informacji dotycz\u0105cych placement\u00f3w, tam dowiesz si\u0119 o wymiarach grafik, limitach znak\u00f3w i innych istotnych kwestiach. Warto rozwa\u017cy\u0107 te\u017c reklamy w \u201eRelacjach\u201d, poniewa\u017c ciesz\u0105 si\u0119 one coraz wi\u0119kszym zainteresowaniem. Standardowe umiejscowienia to aktywno\u015bci na Facebooku oraz na Instagramie. Dzi\u0119ki reklamie, kt\u00f3ra jest dobrze przygotowana, wi\u0119cej u\u017cytkownik\u00f3w Facebooka z r\u00f3\u017cnych grup odbiorc\u00f3w, na kt\u00f3rych Ci zale\u017cy, j\u0105 zobaczy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklama_na_Facebooku_%E2%80%93_czy_warto\"><\/span><strong>Reklama na Facebooku <\/strong><strong>\u2013 czy warto?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Odpowied\u017a na to pytanie zale\u017cy od bran\u017cy i celu kampanii reklamowej. Dla wielu firm, zw\u0142aszcza z sektora e-commerce, Facebook jest doskona\u0142ym miejscem do promowania swojej oferty. Warto jednak pami\u0119ta\u0107, \u017ce konkurencja na rynku jest du\u017ca, a reklama na Facebooku nie zawsze przek\u0142ada si\u0119 na sukces. Aby osi\u0105gn\u0105\u0107 zamierzone rezultaty, trzeba przygotowa\u0107 dobrze zaprojektowan\u0105 reklam\u0119, w\u0142a\u015bciwie j\u0105 targetowa\u0107 i monitorowa\u0107 jej efekty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Najlepsze_praktyki_i_zasady_tworzenia_reklam_na_Facebooku\"><\/span><strong>Najlepsze praktyki i zasady tworzenia reklam na Facebooku<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aby stworzy\u0107 skuteczn\u0105 reklam\u0119 na Facebooku, warto zapozna\u0107 si\u0119 z najlepszymi praktykami i zasadami obowi\u0105zuj\u0105cymi na tej platformie. Kluczowe jest przygotowanie atrakcyjnego wizualnie materia\u0142u, kt\u00f3ry zaintryguje odbiorc\u00f3w oraz stworzenie przekonuj\u0105cego przekazu. Warto tak\u017ce regularnie mierzy\u0107 efektywno\u015b\u0107 swoich dzia\u0142a\u0144 i stosowa\u0107 r\u00f3\u017cne testy (np. A\/B) w celu znalezienia najbardziej efektywnego rozwi\u0105zania dla naszej kampanii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podsumowuj\u0105c, kampania reklamowa Facebook mo\u017ce przynie\u015b\u0107 du\u017ce zyski, ale tak\u017ce wymaga odpowiedniego bud\u017cetu oraz zaanga\u017cowania w proces tworzenia i prowadzenia kampanii. Warto zatem dok\u0142adnie przeanalizowa\u0107 swoje potrzeby oraz mo\u017cliwo\u015bci przed podj\u0119ciem decyzji o inwestycji w reklam\u0119 na Facebooku.<\/p><div class=\"ijtzw6a2e307e0bbc9\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1371 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bgrbc6a2e307e0bb7f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bgrbc6a2e307e0bb7f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bgrbc6a2e307e0bb7f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bgrbc6a2e307e0bb7f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bgrbc6a2e307e0bb7f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"brads6a2e307e0bb2d\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1371 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.brads6a2e307e0bb2d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.brads6a2e307e0bb2d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.brads6a2e307e0bb2d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.brads6a2e307e0bb2d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.brads6a2e307e0bb2d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"blhvy6a2e307e0bab8\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1371 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.blhvy6a2e307e0bab8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.blhvy6a2e307e0bab8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.blhvy6a2e307e0bab8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.blhvy6a2e307e0bab8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.blhvy6a2e307e0bab8 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zlbjm6a2e307e0ba6b\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1371 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zlbjm6a2e307e0ba6b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zlbjm6a2e307e0ba6b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zlbjm6a2e307e0ba6b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zlbjm6a2e307e0ba6b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zlbjm6a2e307e0ba6b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ljliq6a2e307e0ba23\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1371 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ljliq6a2e307e0ba23 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ljliq6a2e307e0ba23 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ljliq6a2e307e0ba23 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ljliq6a2e307e0ba23 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ljliq6a2e307e0ba23 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"stucy6a2e307e0b9cb\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1371 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.stucy6a2e307e0b9cb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.stucy6a2e307e0b9cb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.stucy6a2e307e0b9cb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.stucy6a2e307e0b9cb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.stucy6a2e307e0b9cb {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lnkdw6a2e307e0b972\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-1371 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lnkdw6a2e307e0b972 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lnkdw6a2e307e0b972 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lnkdw6a2e307e0b972 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lnkdw6a2e307e0b972 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lnkdw6a2e307e0b972 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"szfwx6a2e307e0b925\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1371 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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U\u017cytkownik\u00f3w Facebooka mo\u017cemy przekierowa\u0107 na serwis internetowy, zaprosi\u0107 do polubienia fanpage\u2019a, a tak\u017ce promowa\u0107 posty &#8211; sprawd\u017a jak!<\/p>\n","protected":false},"author":6,"featured_media":7997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[145,350,54,75,76,243,516,211,125],"class_list":["post-1371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-facebook","tag-facebook-ads","tag-facebook-ads-manager","tag-promocja","tag-smm","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reklama na Facebooku nie jedno ma imi\u0119. 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