{"id":1509,"date":"2015-10-30T14:34:14","date_gmt":"2015-10-30T13:34:14","guid":{"rendered":"http:\/\/wenet.pl\/?p=1509"},"modified":"2023-09-05T10:40:44","modified_gmt":"2023-09-05T08:40:44","slug":"podstawowy-marketing-w-sklepie-internetowym-kilka-wskazowek","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/podstawowy-marketing-w-sklepie-internetowym-kilka-wskazowek\/","title":{"rendered":"Podstawowy marketing w sklepie internetowym &#8211; kilka wskaz\u00f3wek"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1511 colorbox-1509 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2015\/10\/marketing-sklep-internetowy.jpg\" alt=\"marketing w sklepie internetowym\" width=\"580\" height=\"420\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2015\/10\/marketing-sklep-internetowy.jpg 580w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2015\/10\/marketing-sklep-internetowy-200x145.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2015\/10\/marketing-sklep-internetowy-414x300.jpg 414w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2015\/10\/marketing-sklep-internetowy-324x235.jpg 324w\" data-sizes=\"(max-width: 580px) 100vw, 580px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 580px; --smush-placeholder-aspect-ratio: 580\/420;\" \/><\/p>\n<p>Dzia\u0142ania marketingowe na stronie sklepu powinny przede wszystkim budowa\u0107 w\u015br\u00f3d klient\u00f3w zaufanie, rozpoznawalno\u015b\u0107, renom\u0119\u00a0 i\u00a0 przywi\u0105zanie, czyli cechy podstawowe dobrej marki. Co zatem nale\u017cy zrobi\u0107, aby wyr\u00f3\u017cnia\u0107 si\u0119 w g\u0105szczu e-sklep\u00f3w? Jak trafi\u0107 do klienta w czasach, gdy wiele sklep\u00f3w internetowych sprzedaje ten sam produkt w podobnej ofercie? B\u0105d\u017a jeszcze dok\u0142adniej, czym kieruje si\u0119 nabywca, gdy ma do wyboru ten sam produkt w kilku sklepach?<\/p>\n<h2><strong>Budowanie marki<\/strong><\/h2>\n<p>Budowanie marki sklepu nie jest procesem \u0142atwym i szybkim, ale z pewno\u015bci\u0105 przyniesie odpowiednie rezultaty. Obecnie prawie ka\u017cdy <a href=\"https:\/\/wenet.pl\/blog\/tag\/sklep-internetowy\/\">sklep internetowy<\/a> ma w swojej ofercie produkty markowe, przez co na wyb\u00f3r klienta coraz wi\u0119kszy wp\u0142yw maj\u0105 takie czynniki jak zaufanie do sprzedawcy czy rozpoznawalno\u015b\u0107 jego sklepu. Je\u015bli produkt b\u0119dzie ten sam lub podobny, cena i czas dostawy zbli\u017cony, naturalnie klient b\u0119dzie bardziej sk\u0142onny kupowa\u0107 w zaufanym, ,,markowym\u2019\u2019 sklepie.<\/p>\n<h3>Oto kilka propozycji dzia\u0142ania w kierunku budowania marki:<\/h3>\n<ul>\n<li><strong>Szukanie nisz<\/strong> \u2013 je\u015bli dopiero planujemy wej\u015b\u0107\u00a0 w rynek <a href=\"https:\/\/wenet.pl\/blog\/tag\/e-commerce\/\">E-Commerce<\/a>, a nie mamy jeszcze ustalonego asortymentu ani <a href=\"https:\/\/wenet.pl\/blog\/docelowa-grupa-odbiorcow-jak-ja-okreslic\/\">grupy docelowej<\/a>, warto poszuka\u0107 tych obszar\u00f3w, w kt\u00f3rych nie ma sprzedawc\u00f3w internetowych b\u0105d\u017a brakuje du\u017cych marek. Pami\u0119taj &#8211; pionierom w danej dziedzinie du\u017co \u0142atwiej wytworzy\u0107 i wypromowa\u0107 now\u0105 mark\u0119;<\/li>\n<li><strong>Rozpoznawalno\u015b\u0107<\/strong> \u2013 zadbajmy o to, by nasz sklep przykuwa\u0142 uwag\u0119 i zapada\u0142 w pami\u0119\u0107. Elementy graficzne powinny by\u0107 estetyczne, \u0142atwe do zapami\u0119tania, wyr\u00f3\u017cniaj\u0105ce si\u0119, ale nie ra\u017c\u0105ce dla oczu. Poza tym, je\u015bli opr\u00f3cz strony sklepu mamy jeszcze stron\u0119 internetow\u0105 naszej firmy, fanpage\u2019a, bloga itp. wa\u017cne jest, aby wszystkie korespondowa\u0142y ze sob\u0105 graficznie, aby kolorystyka czy elementy graficzne utrwala\u0142y si\u0119 w \u015bwiadomo\u015bci klient\u00f3w i stawa\u0142y si\u0119 dla niego rozpoznawalne;<\/li>\n<li><strong>Specjalizacja<\/strong> \u2013 warto wykorzysta\u0107 fakt, \u017ce sprzedawcy posiadaj\u0105cy w swoim asortymencie szerok\u0105 palet\u0119 produkt\u00f3w nie s\u0105 w stanie zaoferowa\u0107 dobrej oferty w w\u0105skiej, specjalistycznej kategorii, poniewa\u017c produkty gin\u0105 w g\u0105szczu innych ofert;<br \/>\n<blockquote><p><strong>je\u015bli prowadzimy niezbyt du\u017cy sklep, warto wyspecjalizowa\u0107 si\u0119 w jednej dziedzinie<\/strong><\/p><\/blockquote>\n<p>&#8211; dla klienta w\u0105ski asortyment oznacza, \u017ce kto\u015b po drugiej stronie wie, co sprzedaje, o czym pisze i mo\u017ce s\u0142u\u017cy\u0107 pomoc\u0105 lub dobr\u0105 rad\u0105;<\/li>\n<li><strong>Status eksperta<\/strong> \u2013 punkt nawi\u0105zuj\u0105cy do poprzedniego: niekt\u00f3re produkty wymagaj\u0105 fachowej wiedzy ze strony sprzedawcy, dlatego warto, aby sklep oferowa\u0142 opisy, zdj\u0119cia, dokumentacje oraz fachowe porady lepsze ni\u017c u konkurencji, wtedy poka\u017cemy, \u017ce znamy si\u0119 na danej dziedzinie i mo\u017cna nam zaufa\u0107 &#8211; do tego celu \u015bwietnie nadaje si\u0119 <a href=\"https:\/\/wenet.pl\/blog\/blog-jako-narzedzie-marketingowe-dla-sklepu-internetowego\/\">prowadzenie bloga\u00a0w e-commerce<\/a>;<\/li>\n<li><strong>Ceny<\/strong> \u2013 sprzeda\u017c w sklepie internetowym potrafi rozrasta\u0107 si\u0119 jak kula \u015bniegowa, zainteresowanie ro\u015bnie, dlatego warto, zw\u0142aszcza na pocz\u0105tku dzia\u0142alno\u015bci, zrezygnowa\u0107 z du\u017cej mar\u017cy na korzy\u015b\u0107 wi\u0119kszej sprzeda\u017cy, kt\u00f3ra w przysz\u0142o\u015bci z pewno\u015bci\u0105 prze\u0142o\u017cy si\u0119 na wi\u0119ksze zyski. Warto pami\u0119ta\u0107 tak\u017ce, \u017ce nie tylko zbyt wysokie ceny odstraszaj\u0105, r\u00f3wnie\u017c zbyt niska cena mo\u017ce by\u0107 dla klienta podejrzana i odstraszaj\u0105ca;<\/li>\n<li><strong>Budowanie lojalno\u015bci klient\u00f3w<\/strong> \u2013 nabywca, kt\u00f3rego nagrodzimy za zakup, z pewno\u015bci\u0105 zapami\u0119ta, \u017ce w tym sklepie op\u0142aca mu si\u0119 kupowa\u0107. Paradoksalnie kupony rabatowe czy promocje <a href=\"https:\/\/wenet.pl\/blog\/porady-e-commerce-prezentacja-towaru-w-sklepie-internetowym\/\">mog\u0105 zwi\u0119kszy\u0107 zyski sklepu internetowego<\/a> z prostego powodu: taniej jest da\u0107 zni\u017ck\u0119 klientowi, kt\u00f3ry to zapami\u0119ta i zostanie naszym sta\u0142ym klientem, ni\u017c walczy\u0107 o tego samego klienta za ka\u017cdym razem, gdy b\u0119dzie co\u015b kupowa\u0142, poniewa\u017c w g\u0105szczu e-sklep\u00f3w po prostu nie b\u0119dzie pami\u0119ta\u0142 naszego sklepu i o jego kolejny zakup b\u0119dziemy musieli mocno walczy\u0107;<\/li>\n<li><strong>Dostawa<\/strong> \u2013 zastosowali\u015bmy si\u0119 do wszystkich poprzednich punkt\u00f3w, nasz sklep wygl\u0105da \u0142adnie i wyj\u0105tkowo, mamy najlepsze opisy i zdj\u0119cia produkt\u00f3w, ceny s\u0105 konkurencyjne i pe\u0142no jest promocji \u2013 co jeszcze mo\u017cna zrobi\u0107? Pozostaje jeszcze bardzo wa\u017cna kwestia \u2013 dostawa.<br \/>\n<blockquote><p><strong>Powinni\u015bmy zadba\u0107 o to, aby dostawa by\u0142a jak najbardziej dostosowana do oczekiwa\u0144 klienta,<\/strong><\/p><\/blockquote>\n<p>a zatem niech w naszym sklepie b\u0119dzie kilka form wysy\u0142ki, w r\u00f3\u017cnych cenach i w r\u00f3\u017cnym standardzie, tak aby ka\u017cdy m\u00f3g\u0142 znale\u017a\u0107 ofert\u0119 dla siebie. R\u00f3wnie\u017c niech opakowanie b\u0119dzie estetyczne i solidne, aby paczki trafia\u0142y do klient\u00f3w nieuszkodzone i nie odrzuca\u0142y niechlujnym wygl\u0105dem. <strong>Dobrym pomys\u0142em mo\u017ce by\u0107 r\u00f3wnie\u017c dodawanie do paczek gad\u017cet\u00f3w od firmy czy drobnych upomink\u00f3w<\/strong>, pozytywne zaskoczenie klienta niespodziank\u0105 mo\u017ce bardzo korzystnie wp\u0142yn\u0105\u0107 na przysz\u0142\u0105 sprzeda\u017c;<\/li>\n<li><strong>Mailing<\/strong> &#8211; priorytetowe jest przy tym rozwi\u0105zaniu zbudowanie bazy mailingowej, zawieraj\u0105cej adresy potencjalnych lub obecnych klient\u00f3w, a nast\u0119pnie informowanie ich w starannie przygotowanych wiadomo\u015bciach (czyli newsletterze) o aktualnej ofercie handlowej czy promocjach. Nale\u017cy pami\u0119ta\u0107 jednak, aby przekaz nie by\u0142 agresywny, poniewa\u017c mo\u017ce to zosta\u0107 potraktowane jako spam i przynie\u015b\u0107 skutek odwrotny do zamierzonego.<br \/>\n<blockquote><p><strong>Budowanie bazy adres\u00f3w e-mail to d\u0142ugotrwa\u0142y proces, wymagaj\u0105cy cierpliwo\u015bci.<\/strong><\/p><div class=\"gebph69f2bb3be56f7\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1509 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.djhyu69f2bb3be2dfd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.djhyu69f2bb3be2dfd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.djhyu69f2bb3be2dfd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.djhyu69f2bb3be2dfd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.djhyu69f2bb3be2dfd {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"gwzlg69f2bb3be2d81\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1509 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.gwzlg69f2bb3be2d81 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.gwzlg69f2bb3be2d81 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.gwzlg69f2bb3be2d81 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.gwzlg69f2bb3be2d81 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.gwzlg69f2bb3be2d81 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"sjmup69f2bb3be2d05\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1509 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.sjmup69f2bb3be2d05 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.sjmup69f2bb3be2d05 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.sjmup69f2bb3be2d05 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.sjmup69f2bb3be2d05 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.sjmup69f2bb3be2d05 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"kmeif69f2bb3be2c89\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1509 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.kmeif69f2bb3be2c89 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.kmeif69f2bb3be2c89 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.kmeif69f2bb3be2c89 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.kmeif69f2bb3be2c89 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.kmeif69f2bb3be2c89 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jjhcf69f2bb3be2bfd\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-1509 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jjhcf69f2bb3be2bfd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jjhcf69f2bb3be2bfd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jjhcf69f2bb3be2bfd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jjhcf69f2bb3be2bfd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jjhcf69f2bb3be2bfd {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xqydi69f2bb3be2b80\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1509 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xqydi69f2bb3be2b80 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xqydi69f2bb3be2b80 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xqydi69f2bb3be2b80 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xqydi69f2bb3be2b80 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xqydi69f2bb3be2b80 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"astbc69f2bb3be2af7\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1509 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qavpu69f2bb3be2a5b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qavpu69f2bb3be2a5b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qavpu69f2bb3be2a5b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qavpu69f2bb3be2a5b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qavpu69f2bb3be2a5b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<\/blockquote>\n<p>Najprostszym i najcz\u0119\u015bciej stosowanym sposobem na pozyskiwanie adres\u00f3w potencjalnych klient\u00f3w jest umieszczanie na stronie <a href=\"https:\/\/wenet.pl\/blog\/ratunku-moj-formularz-dziala-czyli-5-parametr-funkcji-mail\/\">formularza<\/a> zapisu do newslettera. Warto pami\u0119ta\u0107 r\u00f3wnie\u017c, \u017ce odwiedzaj\u0105cy sklep internetowy b\u0119d\u0105 ch\u0119tniej zostawiali swoje adresy, je\u015bli w zamian za to otrzymaj\u0105 zni\u017cki, bonusy, kt\u00f3rych nie zdob\u0119d\u0105 w \u017caden inny spos\u00f3b. Warto jeszcze doda\u0107, \u017ce subskrybent\u00f3w nale\u017cy poinformowa\u0107 o stosowaniu polityki prywatno\u015bci, aby mieli pewno\u015b\u0107, \u017ce ich adresy e-mail nie b\u0119d\u0105 nikomu udost\u0119pniane.<\/li>\n<\/ul>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1509&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;4&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.7&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;4.7\\\/5 - (4 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Podstawowy marketing w sklepie internetowym - kilka wskaz\u00f3wek&quot;,&quot;width&quot;:&quot;124.4&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 124.4px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            4.7\/5 - (4 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dzia\u0142ania marketingowe na stronie sklepu powinny przede wszystkim budowa\u0107 w\u015br\u00f3d klient\u00f3w zaufanie, rozpoznawalno\u015b\u0107, renom\u0119  i  przywi\u0105zanie, czyli cechy podstawowe dobrej marki. Co zatem nale\u017cy zrobi\u0107, aby wyr\u00f3\u017cnia\u0107 si\u0119 w g\u0105szczu e-sklep\u00f3w?<\/p>\n","protected":false},"author":3,"featured_media":1511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[147],"tags":[143,99,144],"class_list":{"0":"post-1509","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-e-commerce","8":"tag-e-commerce","10":"tag-sklep-internetowy"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podstawowy marketing w sklepie internetowym - kilka wskaz\u00f3wek - WeNet<\/title>\n<meta name=\"description\" content=\"Dzia\u0142ania marketingowe w sklepi internetowym powinny budowa\u0107 w\u015br\u00f3d klient\u00f3w zaufanie i rozpoznawalno\u015b\u0107. 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