{"id":1552,"date":"2026-01-15T13:24:00","date_gmt":"2026-01-15T12:24:00","guid":{"rendered":"http:\/\/wenet.pl\/?p=1552"},"modified":"2026-03-09T16:03:57","modified_gmt":"2026-03-09T15:03:57","slug":"dowiedz-sie-jak-google-ocenia-strony-poradnik-prosto-od-google","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/dowiedz-sie-jak-google-ocenia-strony-poradnik-prosto-od-google\/","title":{"rendered":"Jak Google ocenia jako\u015b\u0107 tre\u015bci?"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"639\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/tester-google-1200x639.jpg\" alt=\"quality tester google\" class=\"wp-image-10037 colorbox-1552 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/tester-google-1200x639.jpg 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/tester-google-563x300.jpg 563w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/tester-google-200x107.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/tester-google-768x409.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/tester-google-696x371.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/tester-google-1068x569.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/tester-google-788x420.jpg 788w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/12\/tester-google.jpg 1280w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/639;\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Poza g\u0142\u00f3wnym algorytmem Google, wp\u0142yw na wygl\u0105d wynik\u00f3w wyszukiwania maj\u0105 te\u017c ludzie. Testerzy Google skupiaj\u0105 si\u0119 na jako\u015bci tre\u015bci, reputacji witryny, jej autorytecie i wiarygodno\u015bci, a tak\u017ce na celu i kontek\u015bcie strony w ramach ca\u0142ej witryny internetowej. Oceniaj\u0105 przy tym, na ile okre\u015blone wyniki s\u0105 pomocne dla u\u017cytkownik\u00f3w wpisuj\u0105cych dane zapytanie w wyszukiwarce.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/dowiedz-sie-jak-google-ocenia-strony-poradnik-prosto-od-google\/#Co_znajduje_sie_w_wytycznych_dla_testerow_jakosci\" >Co znajduje si\u0119 w wytycznych dla tester\u00f3w jako\u015bci?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/dowiedz-sie-jak-google-ocenia-strony-poradnik-prosto-od-google\/#E-E-A-T_Doswiadczenie_Eksperckosc_Autorytet_Wiarygodnosc\" >E-E-A-T (Do\u015bwiadczenie, Ekspercko\u015b\u0107, Autorytet, Wiarygodno\u015b\u0107)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/dowiedz-sie-jak-google-ocenia-strony-poradnik-prosto-od-google\/#Jak_Google_ocenia_tresc_na_stronie\" >Jak Google ocenia tre\u015b\u0107 na stronie?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/dowiedz-sie-jak-google-ocenia-strony-poradnik-prosto-od-google\/#Wysilek_Effort\" >Wysi\u0142ek (Effort)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/dowiedz-sie-jak-google-ocenia-strony-poradnik-prosto-od-google\/#Oryginalnosc_Originality\" >Oryginalno\u015b\u0107 (Originality)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/dowiedz-sie-jak-google-ocenia-strony-poradnik-prosto-od-google\/#Talent_lub_Umiejetnosc_Talent_or_Skill\" >Talent lub Umiej\u0119tno\u015b\u0107 (Talent or Skill)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/dowiedz-sie-jak-google-ocenia-strony-poradnik-prosto-od-google\/#Dokladnosc_Accuracy\" >Dok\u0142adno\u015b\u0107 (Accuracy)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/dowiedz-sie-jak-google-ocenia-strony-poradnik-prosto-od-google\/#Podsumowanie\" >Podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Google ju\u017c w 2013 roku oficjalnie poda\u0142o do publicznej wiadomo\u015bci <strong>informacj\u0119 na temat sposobu oceniania stron<\/strong> przez swoich pracownik\u00f3w. Swoje wytyczne dla tzw. Quality Rater\u00f3w, aktualizowali kilka razy na przestrzeni kolejnych lat. Jak napisali na <a href=\"https:\/\/developers.google.com\/search\/blog\/2015\/11\/updating-our-search-quality-rating\" rel=\"nofollow\">oficjalnym blogu dla webmaster\u00f3w<\/a>:<\/p>\n\n\n\n<p>\u201eOpracowanie zmian w algorytmie wyszukiwarki obejmuje proces eksperymentowania. Cz\u0119\u015bci\u0105 tego eksperymentu s\u0105 ludzie, kt\u00f3rzy oceniaj\u0105 jako\u015b\u0107 wynik\u00f3w wyszukiwania Google, kt\u00f3rzy daj\u0105 nam swoj\u0105 opini\u0119 na temat naszych do\u015bwiadcze\u0144. Oceny te nie wp\u0142ywaj\u0105 bezpo\u015brednio na rankingi stron www, ale pomagaj\u0105 nam lepiej zrozumie\u0107 nasze eksperymenty. Oceniaj\u0105cy oczywi\u015bcie opieraj\u0105 swoje oceny na podstawie jasnych wytycznych okre\u015blonych przez nas [\u2026]\u201d<\/p>\n\n\n\n<p>Obecny dokument, licz\u0105cy blisko 170 stron, mo\u017cna znale\u017a\u0107 <a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/pl\/\/searchqualityevaluatorguidelines.pdf\" rel=\"nofollow\">tutaj<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_znajduje_sie_w_wytycznych_dla_testerow_jakosci\"><\/span><strong>Co znajduje si\u0119 w wytycznych dla tester\u00f3w jako\u015bci?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Specjali\u015bci oceniaj\u0105cy jako\u015b\u0107 stron, skupiaj\u0105 si\u0119 na kilku kluczowych aspektach podczas oceny stron internetowych. <\/p>\n\n\n\n<p>Testerzy koncentruj\u0105 si\u0119 na zrozumieniu celu strony internetowej, identyfikacji g\u0142\u00f3wnej tre\u015bci (MC), tre\u015bci uzupe\u0142niaj\u0105cej (SC) oraz reklam\/monetyzacji (Ads). Bior\u0105 te\u017c pod uwag\u0119 kontekst ca\u0142ej witryny, w tym znajdowanie strony g\u0142\u00f3wnej, identyfikowanie os\u00f3b odpowiedzialnych za witryn\u0119 i tw\u00f3rc\u00f3w tre\u015bci, a tak\u017ce informacje kontaktowe i obs\u0142uga klienta\u200b\u200b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-E-A-T_Doswiadczenie_Eksperckosc_Autorytet_Wiarygodnosc\"><\/span><strong>E-E-A-T (Do\u015bwiadczenie, Ekspercko\u015b\u0107, Autorytet, Wiarygodno\u015b\u0107)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Oceniaj\u0105cy jako\u015b\u0107 stron zwracaj\u0105 uwag\u0119 na do\u015bwiadczenie, ekspertyz\u0119, autorytet i wiarygodno\u015b\u0107 (E-E-A-T) witryn, szczeg\u00f3lnie w kontek\u015bcie temat\u00f3w &#8220;Your Money or Your Life&#8221; (YMYL), kt\u00f3re maj\u0105 znacz\u0105cy wp\u0142yw na zdrowie, finanse lub bezpiecze\u0144stwo u\u017cytkownik\u00f3w\u200b\u200b.<\/p>\n\n\n\n<p><strong>Strony niskiej jako\u015bci<\/strong> cz\u0119sto brakuje E-E-A-T, maj\u0105 s\u0142ab\u0105 g\u0142\u00f3wn\u0105 tre\u015b\u0107, rozpraszaj\u0105ce reklamy\/tre\u015bci uzupe\u0142niaj\u0105ce, lekko negatywn\u0105 reputacj\u0119 lub niewystarczaj\u0105c\u0105 ilo\u015b\u0107 informacji o witrynie lub tw\u00f3rcach tre\u015bci\u200b\u200b. <strong>Strony wysokiej jako\u015bci <\/strong>z kolei zawieraj\u0105 eksperck\u0105 g\u0142\u00f3wn\u0105 tre\u015b\u0107, maj\u0105 pozytywn\u0105 reputacj\u0119 i wysoki poziom E-E-A-T.<\/p>\n\n\n\n<p>Oceniaj\u0105cy jako\u015b\u0107 stron stosuj\u0105 specyficzne kryteria dla r\u00f3\u017cnych typ\u00f3w stron, takich jak encyklopedie, fora, strony Q&amp;A, oraz strony z komunikatami b\u0142\u0119d\u00f3w lub bez g\u0142\u00f3wnej tre\u015bci\u200b\u200b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_Google_ocenia_tresc_na_stronie\"><\/span><strong>Jak Google ocenia tre\u015b\u0107 na stronie?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W oczach tester\u00f3w ka\u017cda podstrona w witrynie dzieli si\u0119 na trzy zasadnicze cz\u0119\u015bci:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>G\u0142\u00f3wna tre\u015b\u0107 (Main Content, MC<\/strong>) &#8211; odnosi si\u0119 do ka\u017cdego elementu strony, kt\u00f3ry bezpo\u015brednio pomaga stronie osi\u0105gn\u0105\u0107 jej zamierzony cel. W zale\u017cno\u015bci od tego, czy mamy do czynienia z witryn\u0105 opart\u0105 o video, artyku\u0142em newsowym, produktem, czy wpisem na blogu &#8211; testerzy identyfikuj\u0105 g\u0142\u00f3wn\u0105 tre\u015b\u0107 witryny jako najwa\u017cniejszy czynnik.<\/li>\n\n\n\n<li><strong>Tre\u015b\u0107 uzupe\u0142niaj\u0105ca, poboczna (Secondary Content, SC)<\/strong> &#8211; odgrywa istotn\u0105 rol\u0119 w tworzeniu dobrej jako\u015bci do\u015bwiadczenia u\u017cytkownika na stronie, ale nie przyczynia si\u0119 bezpo\u015brednio do realizacji jej g\u0142\u00f3wnego celu. SC jest wa\u017cnym elementem, kt\u00f3ry wzbogaca i uzupe\u0142nia g\u0142\u00f3wn\u0105 tre\u015b\u0107 strony, lecz nie jest jej kluczow\u0105 cz\u0119\u015bci\u0105.<\/li>\n\n\n\n<li><strong>Tre\u015b\u0107 reklamowa (Advertisements\/Monetization, Ads)<\/strong> &#8211; forma tre\u015bci lub link\u00f3w, kt\u00f3re s\u0105 wy\u015bwietlane w celu zarabiania pieni\u0119dzy na stronie internetowej. Chocia\u017c reklamy mog\u0105 by\u0107 cz\u0119sto postrzegane jako element zak\u0142\u00f3caj\u0105cy, w niekt\u00f3rych przypadkach mog\u0105 one przyczynia\u0107 si\u0119 do tworzenia pozytywnych do\u015bwiadcze\u0144 u\u017cytkownik\u00f3w.<\/li>\n<\/ul>\n\n\n\n<p>Przy okre\u015blaniu jako\u015bci strony oceniany jest szereg czynnik\u00f3w, kt\u00f3re ostatecznie okre\u015blaj\u0105, czy dany wynik jest pomocny dla u\u017cytkownika. <\/p>\n\n\n\n<p>Opisane kryteria obejmuj\u0105 cztery g\u0142\u00f3wne aspekty: <strong>wysi\u0142ek<\/strong>, <strong>oryginalno\u015b\u0107<\/strong>, <strong>talent<\/strong> lub <strong>umiej\u0119tno\u015b\u0107<\/strong> oraz <strong>dok\u0142adno\u015b\u0107<\/strong>. Oto ich szczeg\u00f3\u0142owy opis:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wysilek_Effort\"><\/span><strong>Wysi\u0142ek (Effort)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ocena wysi\u0142ku dotyczy stopnia, w jakim cz\u0142owiek aktywnie pracowa\u0142 nad stworzeniem satysfakcjonuj\u0105cej tre\u015bci.<\/p>\n\n\n\n<p>Wysi\u0142ek mo\u017ce by\u0107 bezpo\u015bredni, jak w przypadku t\u0142umaczenia wiersza z jednego j\u0119zyka na inny, lub po\u015bredni, np. przy projektowaniu funkcjonalno\u015bci strony lub tworzeniu system\u00f3w, kt\u00f3re nap\u0119dzaj\u0105 stron\u0119 (jak strona oferuj\u0105ca us\u0142ug\u0119 t\u0142umaczenia maszynowego).<\/p>\n\n\n\n<p>Nie uwa\u017ca si\u0119 przy tym za wysi\u0142ek ludzki automatyczne tworzenie tysi\u0119cy stron przez uruchomienie istniej\u0105cych tre\u015bci przez oprogramowanie do t\u0142umaczenia bez \u017cadnego nadzoru czy kuracji r\u0119cznej.<\/p>\n\n\n\n<p>Na stronach takich jak posty w mediach spo\u0142eczno\u015bciowych czy dyskusje na forach, poziom udzia\u0142u i g\u0142\u0119boko\u015b\u0107 konwersacji stanowi\u0105 wa\u017cn\u0105 cz\u0119\u015b\u0107 wysi\u0142ku. Wk\u0142ad wielu os\u00f3b na takich stronach mo\u017ce sumowa\u0107 si\u0119 na znacz\u0105c\u0105 ilo\u015b\u0107 ludzkiego wysi\u0142ku.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oryginalnosc_Originality\"><\/span><strong>Oryginalno\u015b\u0107 (Originality)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ocenia si\u0119 stopie\u0144, w jakim tre\u015b\u0107 oferuje unikatow\u0105, oryginaln\u0105 tre\u015b\u0107, kt\u00f3ra nie jest dost\u0119pna na innych stronach.<\/p>\n\n\n\n<p>Je\u015bli inne strony maj\u0105 podobne tre\u015bci, rozwa\u017ca si\u0119, czy dana strona jest oryginalnym \u017ar\u00f3d\u0142em.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Talent_lub_Umiejetnosc_Talent_or_Skill\"><\/span><strong>Talent lub Umiej\u0119tno\u015b\u0107 (Talent or Skill)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ocena dotyczy stopnia, w jakim tre\u015b\u0107 jest tworzona z wystarczaj\u0105cym talentem i umiej\u0119tno\u015bciami, aby zapewni\u0107 satysfakcjonuj\u0105ce do\u015bwiadczenie osobom odwiedzaj\u0105cym stron\u0119.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dokladnosc_Accuracy\"><\/span><strong>Dok\u0142adno\u015b\u0107 (Accuracy)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dla stron informacyjnych ocenia si\u0119 stopie\u0144, w jakim tre\u015b\u0107 jest faktycznie dok\u0142adna. W przypadku temat\u00f3w YMYL (Your Money or Your Life) zwraca si\u0119 uwag\u0119 na to, w jakim stopniu tre\u015b\u0107 jest dok\u0142adna i zgodna z powszechnie uznawanym konsensusem ekspert\u00f3w.<\/p>\n\n\n\n<p>Kryteria te koncentruj\u0105 si\u0119 na tym, jak du\u017co pracy ludzkiej, unikalno\u015bci, talentu i dok\u0142adno\u015bci zawiera tre\u015b\u0107 na stronie. S\u0105 to istotne aspekty, kt\u00f3re przyczyniaj\u0105 si\u0119 do jako\u015bci serwisu i do\u015bwiadcze\u0144 u\u017cytkownik\u00f3w.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Podsumowanie\"><\/span><strong>Podsumowanie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wytyczne dla tester\u00f3w nie s\u0105 szczeg\u00f3\u0142owym spisem czynnik\u00f3w rankingowych zaimplementowanych w algorytmie Google. To wytyczne dla r\u0119cznych tester\u00f3w, czyli &#8220;ludzkie&#8221; wskaz\u00f3wki na temat tego, co czyni dan\u0105 stron\u0119 jako\u015bciow\u0105 dla u\u017cytkownika. Warto niemniej zapozna\u0107 si\u0119 z nimi, by tworzy\u0107 lepsze i bardziej pomocne tre\u015bci dla os\u00f3b, kt\u00f3re odwiedzaj\u0105 nasz\u0105 stron\u0119 internetow\u0105. Du\u017ca cz\u0119\u015b\u0107 wytycznych mo\u017ce mie\u0107 odzwierciedlenie w tym, jak dzia\u0142a sam algorytm.  <\/p><div class=\"iunvn69f2c752853d9\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1552 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zgpcg69f2c7528506c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zgpcg69f2c7528506c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zgpcg69f2c7528506c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zgpcg69f2c7528506c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zgpcg69f2c7528506c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"psaop69f2c75284ff3\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1552 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.psaop69f2c75284ff3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.psaop69f2c75284ff3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.psaop69f2c75284ff3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.psaop69f2c75284ff3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.psaop69f2c75284ff3 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wnqnt69f2c75284f6d\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1552 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wnqnt69f2c75284f6d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wnqnt69f2c75284f6d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wnqnt69f2c75284f6d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wnqnt69f2c75284f6d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wnqnt69f2c75284f6d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"iiloe69f2c75284ed7\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1552 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.iiloe69f2c75284ed7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.iiloe69f2c75284ed7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.iiloe69f2c75284ed7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.iiloe69f2c75284ed7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.iiloe69f2c75284ed7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1552&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;11&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.2&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;4.2\\\/5 - (11 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Jak Google ocenia jako\u015b\u0107 tre\u015bci?&quot;,&quot;width&quot;:&quot;110.9&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 110.9px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            4.2\/5 - (11 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google oficjalnie poda\u0142o do publicznej wiadomo\u015bci informacj\u0119 na temat sposobu oceniania stron przez swoich pracownik\u00f3w. Pobierz poradnik od Google i zobacz co si\u0119 zmieni\u0142o! <\/p>\n","protected":false},"author":101035,"featured_media":10037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[132],"class_list":["post-1552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-pozycjonowanie","tag-zmiany-w-google"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak Google ocenia jako\u015b\u0107 tre\u015bci? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/dowiedz-sie-jak-google-ocenia-strony-poradnik-prosto-od-google\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dowiedz si\u0119 jak Google ocenia strony - poradnik prosto od... Google!\" \/>\n<meta property=\"og:description\" content=\"Google oficjalnie poda\u0142o do publicznej wiadomo\u015bci informacj\u0119 na temat sposobu oceniania stron przez swoich pracownik\u00f3w. Pobierz poradnik od Google i zobacz co si\u0119 zmieni\u0142o!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/dowiedz-sie-jak-google-ocenia-strony-poradnik-prosto-od-google\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-15T12:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-09T15:03:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2014\/10\/SEO-i-SEM-newsy.jpg\" \/>\n<meta name=\"author\" content=\"WeNet Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Dowiedz si\u0119 jak Google ocenia strony - poradnik prosto od... 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