{"id":1602,"date":"2024-01-24T11:46:00","date_gmt":"2024-01-24T10:46:00","guid":{"rendered":"http:\/\/wenet.pl\/?p=1602"},"modified":"2024-01-24T12:47:43","modified_gmt":"2024-01-24T11:47:43","slug":"clickbait-rzeczy-ktorych-nikt-ci-powiedzial","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/clickbait-rzeczy-ktorych-nikt-ci-powiedzial\/","title":{"rendered":"Co to jest clickbait?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/01\/clickbait.jpg.jpg\" alt=\"clickbait co to jest\" class=\"wp-image-10236 colorbox-1602 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/01\/clickbait.jpg.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/01\/clickbait.jpg-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/01\/clickbait.jpg-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/01\/clickbait.jpg-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/01\/clickbait.jpg-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/01\/clickbait.jpg-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/01\/clickbait.jpg-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Clickbait, czyli przyn\u0119ta na klikni\u0119cia, to poj\u0119cie niezwykle popularne w \u015bwiecie Internetu. Okre\u015bla zjawisko, kt\u00f3re, cho\u0107 mo\u017ce budzi\u0107 frustracj\u0119, to nie da si\u0119 ukry\u0107, \u017ce jest skutecznym sposobem na przyci\u0105ganie uwagi u\u017cytkownik\u00f3w. W tym artykule dowiesz si\u0119, co to znaczy clickbait w og\u00f3le, jaki jest cel jego stosowania oraz dlaczego nale\u017cy zachowa\u0107 szczeg\u00f3ln\u0105 ostro\u017cno\u015b\u0107 przy klikaniu w materia\u0142y z sensacyjnym nag\u0142\u00f3wkiem. Poznasz tak\u017ce odpowied\u017a na pytanie, czy warto wykorzystywa\u0107 tego rodzaju haczyki na swojej stronie WWW.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/clickbait-rzeczy-ktorych-nikt-ci-powiedzial\/#Clickbait_definicja_pojecia_%E2%80%93_czym_jest_i_na_czym_polega_sztuka_przyciagania_internautow\" >Clickbait definicja poj\u0119cia \u2013 czym jest i na czym polega sztuka przyci\u0105gania internaut\u00f3w?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/clickbait-rzeczy-ktorych-nikt-ci-powiedzial\/#Przyklady_clickbaitow\" >Przyk\u0142ady clickbait\u00f3w<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/clickbait-rzeczy-ktorych-nikt-ci-powiedzial\/#Jaki_jest_cel_i_dlaczego_w_ogole_stosuje_sie_clickbaity\" >Jaki jest cel i dlaczego w og\u00f3le stosuje si\u0119 clickbaity?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/clickbait-rzeczy-ktorych-nikt-ci-powiedzial\/#Wplyw_clickbaitu_na_opinia_publiczna_%E2%80%93_co_to_daje\" >Wp\u0142yw clickbaitu na opini\u0105 publiczn\u0105 \u2013 co to daje?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/clickbait-rzeczy-ktorych-nikt-ci-powiedzial\/#Jaka_jest_roznica_pomiedzy_clickbaitem_a_pozyskiwaniem_klikniec_Jak_odroznic_obie_praktyki\" >Jaka jest r\u00f3\u017cnica pomi\u0119dzy clickbaitem a pozyskiwaniem klikni\u0119\u0107? Jak odr\u00f3\u017cni\u0107 obie praktyki?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/clickbait-rzeczy-ktorych-nikt-ci-powiedzial\/#Jak_unikac_stosowania_clickbaitu_i_dlaczego_warto\" >Jak unika\u0107 stosowania clickbaitu i dlaczego warto?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/clickbait-rzeczy-ktorych-nikt-ci-powiedzial\/#Jak_mozesz_uniknac_clickbaitu\" >Jak mo\u017cesz unikn\u0105\u0107 clickbaitu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/clickbait-rzeczy-ktorych-nikt-ci-powiedzial\/#Jak_zrobic_dobry_chwytliwy_naglowek\" >Jak zrobi\u0107 dobry chwytliwy nag\u0142\u00f3wek?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/clickbait-rzeczy-ktorych-nikt-ci-powiedzial\/#Clickbait_a_pozycjonowanie\" >Clickbait a pozycjonowanie<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Clickbait_definicja_pojecia_%E2%80%93_czym_jest_i_na_czym_polega_sztuka_przyciagania_internautow\"><\/span>Clickbait definicja poj\u0119cia \u2013 czym jest i na czym polega sztuka przyci\u0105gania internaut\u00f3w?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Czy kiedykolwiek zdarzy\u0142o Ci si\u0119 klikn\u0105\u0107 link np. w serwisach spo\u0142eczno\u015bciowych, kt\u00f3ry obiecywa\u0142 sensacyjne informacje, tylko po to, \u017ceby ostatecznie poczu\u0107 rozczarowanie zawarto\u015bci\u0105 strony? Je\u015bli tak, to prawdopodobnie pad\u0142e\u015b ofiar\u0105 tzw. przyn\u0119ty na klikni\u0119cia. Zjawisko clickbaitu, bo o nim mowa, jest niezwykle popularne w sieci, a definicja poj\u0119cia okre\u015bla je jako praktyk\u0119 polegaj\u0105c\u0105 na stosowaniu intryguj\u0105cego, a cz\u0119sto myl\u0105cego nag\u0142\u00f3wka wiadomo\u015bci w artyku\u0142ach lub filmach.<\/p>\n\n\n\n<p>Tytu\u0142y te maj\u0105 na celu wzbudzi\u0107 naturaln\u0105 ciekawo\u015b\u0107 u\u017cytkownik\u00f3w i skusi\u0107 ich do klikni\u0119cia, nawet je\u015bli tre\u015b\u0107 danego materia\u0142u nie zgadza si\u0119 z tym, co obiecuje nag\u0142\u00f3wek. Dzia\u0142ania te s\u0105 uwa\u017cane za nieuczciwe i wprowadzaj\u0105ce w b\u0142\u0105d, poniewa\u017c osoby klikaj\u0105ce w takie teksty oczekuj\u0105 odpowiednich informacji, kt\u00f3re jednak cz\u0119sto s\u0105 zupe\u0142nie inne od zapowiadanych.<\/p>\n\n\n\n<p><strong>Dobry clickbait jest jednym z najstarszych trik\u00f3w opisywanych w wielu ksi\u0105\u017ckach dla marketingowc\u00f3w, tw\u00f3rc\u00f3w tre\u015bci i dziennikarzy. <\/strong>Historia tego terminu si\u0119ga pocz\u0105tk\u00f3w XIX wieku, gdy dziennikarze tworz\u0105cy gazety si\u0119gali do metod tzw. \u017c\u00f3\u0142tego dziennikarstwa (ang. \u201eyellow journalism\u201d). Obecnie poj\u0119cie to od\u017cy\u0142o dzi\u0119ki komputerom i Internetowi. Strategie wykorzystywane w ramach tej praktyki maj\u0105 negatywne konotacje nawet dzisiaj, chocia\u017c przyci\u0105gaj\u0105ce uwag\u0119 tytu\u0142y i dobry chwytliwy nag\u0142\u00f3wek strony mog\u0105 by\u0107 czasem przydatne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przyklady_clickbaitow\"><\/span>Przyk\u0142ady clickbait\u00f3w<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W sieci clickbait wykorzystywany jest na wiele r\u00f3\u017cnych sposob\u00f3w. Ka\u017cdy z nich realizuje cel przyci\u0105gania uwagi internaut\u00f3w i w swoim czasie m\u00f3g\u0142 zdoby\u0107 du\u017c\u0105 popularno\u015b\u0107. Oto kilka przyk\u0142ad\u00f3w, kt\u00f3re mog\u0105 pos\u0142u\u017cy\u0107 jako inspiracja dla os\u00f3b chc\u0105cych stworzy\u0107 dobry chwytliwy nag\u0142\u00f3wek do tekstu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201e10 rzeczy, kt\u00f3rych nie wiedzia\u0142e\u015b o swoim telefonie \u2013 numer 6 zmieni twoje \u017cycie!\u201d<\/li>\n\n\n\n<li>\u201eTa dziewczyna schud\u0142a 50 kg w ci\u0105gu 3 miesi\u0119cy \u2013 jej sekret ci\u0119 zszokuje!\u201d<\/li>\n\n\n\n<li>\u201eZobacz, co si\u0119 sta\u0142o, gdy ten pies spotka\u0142 kota po raz pierwszy \u2013 nie uwierzysz w\u0142asnym oczom!\u201d<\/li>\n<\/ul>\n\n\n\n<p>Patrz\u0105c na dowolny przyk\u0142ad clickbaitu, z pewno\u015bci\u0105 widzisz, \u017ce ka\u017cdy z nich ma cechy charakterystyczne, kt\u00f3re mo\u017cna \u0142atwo rozpozna\u0107. Przede wszystkim s\u0105 to <strong>tytu\u0142y i nag\u0142\u00f3wki zawieraj\u0105ce sensacyjne informacje<\/strong> lub obietnice spektakularnych odkry\u0107. Cz\u0119sto wykorzystuje si\u0119 w nich <strong>pytania retoryczne<\/strong>, kt\u00f3re maj\u0105 zach\u0119ci\u0107 czytelnika do szukania odpowiedzi na stronie internetowej. Ponadto umieszczony w serwisie clickbait mo\u017ce zawiera\u0107 elementy tajemniczo\u015bci, takie jak \u201eto, co zobaczysz, zmieni Twoje \u017cycie\u201d lub \u201enie uwierzysz, co si\u0119 sta\u0142o\u201d. Warto r\u00f3wnie\u017c zwr\u00f3ci\u0107 uwag\u0119 na obecno\u015b\u0107 <strong>wielkich liter oraz wykrzyknik\u00f3w<\/strong>, kt\u00f3re maj\u0105 wzmocni\u0107 emocjonalny przekaz.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-1602 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Sprawd\u017a, jak wypromowa\u0107 firm\u0119 na lokalnym rynku &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jaki_jest_cel_i_dlaczego_w_ogole_stosuje_sie_clickbaity\"><\/span>Jaki jest cel i dlaczego w og\u00f3le stosuje si\u0119 clickbaity?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zastanawiasz si\u0119, jaki cel mo\u017ce mie\u0107 stosowanie clickbaitu i co to daje? G\u0142\u00f3wne za\u0142o\u017cenia to: przyci\u0105ganie uwagi odbiorc\u00f3w, zwi\u0119kszenie ruchu na stronie internetowej, czy zmuszenie odbiorcy do obejrzenia filmu. W ten spos\u00f3b marki mog\u0105 zyskiwa\u0107 na popularno\u015bci oraz zarabia\u0107 na banerach, kt\u00f3re wy\u015bwietlaj\u0105 si\u0119 u\u017cytkownikom. Dzieje si\u0119 tak, gdy\u017c reklamodawcy cz\u0119sto p\u0142ac\u0105 za ka\u017cde wy\u015bwietlenie reklam internetowych, a im wi\u0119kszy ruch na stronie, lub wi\u0119cej odtworze\u0144 filmiku, tym korzystniejsza jest op\u0142ata. Cz\u0119sto tre\u015bci zawieraj\u0105ce clickbait nie maj\u0105 nic wsp\u00f3lnego z tytu\u0142em artyku\u0142u. Liczy si\u0119 jedynie chwytliwy nag\u0142\u00f3wek.<\/p>\n\n\n\n<p>Cz\u0119sto, po przeczytaniu artyku\u0142u, u\u017cytkownik zdaje sobie spraw\u0119, \u017ce nie dowiedzia\u0142 si\u0119 on tego, czego chcia\u0142, a sam tekst by\u0142 ma\u0142owarto\u015bciowy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wplyw_clickbaitu_na_opinia_publiczna_%E2%80%93_co_to_daje\"><\/span>Wp\u0142yw clickbaitu na opini\u0105 publiczn\u0105 \u2013 co to daje?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Clickbaity denerwuj\u0105 u\u017cytkownik\u00f3w, ale r\u00f3wnie\u017c ekspert\u00f3w, kt\u00f3rzy zwracaj\u0105 uwag\u0119, \u017ce tego rodzaju praktyki prowadz\u0105 do deprecjonowania warto\u015bci intelektualnych, a co za tym idzie \u2013 manipulowania opini\u0105 publiczn\u0105. Dzi\u0119ki sensacyjnym tytu\u0142om, osoby odpowiedzialne za tworzenie takich materia\u0142\u00f3w skupiaj\u0105 si\u0119 bowiem na zwi\u0119kszeniu liczby klikni\u0119\u0107 i przyci\u0105ganiu uwagi u\u017cytkownik\u00f3w, niekoniecznie dostarczaj\u0105c im rzetelnych informacji.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jaka_jest_roznica_pomiedzy_clickbaitem_a_pozyskiwaniem_klikniec_Jak_odroznic_obie_praktyki\"><\/span>Jaka jest r\u00f3\u017cnica pomi\u0119dzy clickbaitem a pozyskiwaniem klikni\u0119\u0107? Jak odr\u00f3\u017cni\u0107 obie praktyki?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nie wiesz, jak rozpozna\u0107 clickbait? Zjawisko to odnosi si\u0119 do nag\u0142\u00f3wka, linku lub kontekstu, w kt\u00f3rym pojawia si\u0119 \u0142\u0105cze. Elementy te s\u0105 zaprojektowane w celu generowania klikni\u0119\u0107 zaciekawionych internaut\u00f3w, by ci zobaczyli, co si\u0119 stanie, gdy otworz\u0105 odno\u015bnik. Zgodnie z zasad\u0105, clickbait wykorzystywany przez internetowe serwisy, nie obja\u015bnia, co znajduje si\u0119 pod linkiem.<\/p>\n\n\n\n<p>Natomiast<strong> pozyskiwanie klikni\u0119\u0107, to d\u0105\u017cenie do zainteresowania odbiorcy tematem poprzez rzetelny opis tematu<\/strong>, ale napisany w przyci\u0105gaj\u0105cy spos\u00f3b. Strategie wykorzystywane w ramach tej strategii nie polegaj\u0105 na manipulowaniu u\u017cytkownikami, lecz na dostarczaniu warto\u015bciowych informacji, kt\u00f3re s\u0105 godne ich czasu. Nag\u0142\u00f3wek artyku\u0142u odpowiada jego tre\u015bci, ale pomaga w zwi\u0119kszeniu liczby klikni\u0119\u0107 i przyci\u0105gni\u0119ciu uwagi grupy docelowej.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_unikac_stosowania_clickbaitu_i_dlaczego_warto\"><\/span>Jak unika\u0107 stosowania clickbaitu i dlaczego warto?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wi\u0119kszo\u015b\u0107 ma\u0142ych i \u015brednich firm d\u0105\u017cy do tego, by uzyska\u0107 jak najwi\u0119ksz\u0105 liczb\u0119 klikni\u0119\u0107 oraz pozyska\u0107 ruch na stron\u0119. Zale\u017cy im jednak r\u00f3wnie\u017c na dzieleniu si\u0119 ich tre\u015bci\u0105 i zaanga\u017cowaniu czytelnik\u00f3w. Pozyskiwanie klikni\u0119\u0107 przez tre\u015bci clickbaitowe lub publikowanie niejasnych tekst\u00f3w mo\u017ce ukaza\u0107 mark\u0119 jako irytuj\u0105c\u0105 i niegodn\u0105 zaufania. Innymi s\u0142owy, technika ta jest w\u0105tpliw\u0105 drog\u0105 do sukcesu.<\/p>\n\n\n\n<p>Oczywi\u015bcie, mo\u017ce ona na pocz\u0105tku dzia\u0142a\u0107 i przynosi\u0107 kr\u00f3tkotrwa\u0142e efekty. Ale <strong>w miar\u0119 up\u0142ywu czasu, strony stosuj\u0105ce clickbait trac\u0105 na wiarygodno\u015bci<\/strong>, a og\u00f3lna liczba klikni\u0119\u0107 spada. Ile warte s\u0105 klikni\u0119cia, kt\u00f3re nie przynosz\u0105 lead\u00f3w i zniech\u0119caj\u0105 czytelnik\u00f3w?<\/p>\n\n\n\n<p>Najwa\u017cniejsze dla firm jest to, \u017ce powinny lepiej dba\u0107 o publikowane w serwisach tre\u015bci. To oznacza, \u017ce lepiej dodawa\u0107 mniej conentu, ale taki, kt\u00f3ry b\u0119dzie warto\u015bciowy i przede wszystkim szanuj\u0105cy czas odbiorc\u00f3w. Przejrzyj publikowan\u0105 na swoich stronach tre\u015b\u0107, sprawd\u017a, czy nie ma ona cech clickbait\u00f3w i popraw te, kt\u00f3re mog\u0105 by\u0107 myl\u0105ce. Pami\u0119taj, \u017ce tre\u015bci zawieraj\u0105ce clickbait nie s\u0105 mile widziane, ale zach\u0119cenie u\u017cytkownika do zapoznania si\u0119 z tematem lub zawarto\u015bci\u0105 witryny jest akceptowalne.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-1602 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Chc\u0119 wypromowa\u0107 firm\u0119 \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_mozesz_uniknac_clickbaitu\"><\/span>Jak mo\u017cesz unikn\u0105\u0107 clickbaitu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Maj\u0105c na uwadze to, jak powszechne jest zjawisko clickbaitu, warto zachowa\u0107 zdrowy rozs\u0105dek oraz ostro\u017cno\u015b\u0107 przy klikaniu w materia\u0142y o sensacyjnych tytu\u0142ach. Nale\u017cy pami\u0119ta\u0107, \u017ce nie zawsze znajdziemy w nich informacje, kt\u00f3rych szukamy, a czasami mo\u017cemy nawet zosta\u0107 wprowadzeni w b\u0142\u0105d. Cz\u0119\u015b\u0107 z nich mo\u017ce mie\u0107 r\u00f3wnie\u017c charakter spamerski lub wr\u0119cz nie\u015b\u0107 zagro\u017cenie dla bezpiecze\u0144stwa sprz\u0119tu, z kt\u00f3rego korzystasz lub Twoich danych (hakerzy). Dlatego wa\u017cne jest, aby krytycznie podchodzi\u0107 do tego typu artyku\u0142\u00f3w i innych materia\u0142\u00f3w oraz poszukiwa\u0107 rzetelnych \u017ar\u00f3de\u0142 informacji. Jako marka, r\u00f3wnie\u017c nie nale\u017cy zatem stosowa\u0107 clickbaitu, ale przyci\u0105ga\u0107 u\u017cytkownik\u00f3w stron internetowych do konkretnych tre\u015bci, nios\u0105cych warto\u015b\u0107 \u2014 mo\u017cna.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_zrobic_dobry_chwytliwy_naglowek\"><\/span>Jak zrobi\u0107 dobry chwytliwy nag\u0142\u00f3wek?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zastanawiasz si\u0119, jak tworzy\u0107 clickbait jednoznacznie zach\u0119caj\u0105cy do klikni\u0119cia? To z pewno\u015bci\u0105 kusz\u0105ca strategia dla os\u00f3b prowadz\u0105cych blogi czy strony internetowe, kt\u00f3re chc\u0105 zwi\u0119kszy\u0107 swoj\u0105 widoczno\u015b\u0107. Z naszego do\u015bwiadczenia wynika jednak, \u017ce du\u017co lepiej przygotowywa\u0107 chwytliwe nag\u0142\u00f3wki, kt\u00f3re nie wprowadzaj\u0105 w b\u0142\u0105d. W tym celu musisz zastosowa\u0107 si\u0119 do kilku zasad. Po pierwsze, warto <strong>postawi\u0107 na emocje<\/strong> \u2013 tytu\u0142 powinien wzbudza\u0107 ciekawo\u015b\u0107, strach, zaskoczenie czy inne silne uczucia. Po drugie, warto zadba\u0107 o <strong>tajemniczo\u015b\u0107<\/strong> \u2013 im mniej czytelnik wie o tym, co go czeka na stronie, tym bardziej b\u0119dzie chcia\u0142 si\u0119 tego dowiedzie\u0107. Warto r\u00f3wnie\u017c wykorzysta\u0107 <strong>pytania retoryczne oraz elementy zaskoczenia<\/strong>, kt\u00f3re dodatkowo zach\u0119c\u0105 u\u017cytkownika do klikni\u0119cia linku.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Clickbait_a_pozycjonowanie\"><\/span>Clickbait a pozycjonowanie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pami\u0119taj przy tym, \u017ce istnieje pewna korelacja clickbait a SEO. Chwytliwe tytu\u0142y mog\u0105 przyci\u0105ga\u0107 du\u017co klikni\u0119\u0107, co prowadzi do zwi\u0119kszenia ruchu w serwisie. Z drugiej strony, je\u015bli u\u017cytkownicy wchodz\u0105 na stron\u0119 tylko raz, a nast\u0119pnie opuszczaj\u0105 j\u0105 bez korzystania z warto\u015bciowej tre\u015bci, mo\u017ce to wp\u0142yn\u0105\u0107 negatywnie na wsp\u00f3\u0142czynnik odrzuce\u0144 i w konsekwencji pozycj\u0119 witryny w wynikach wyszukiwania.<\/p>\n\n\n\n<p>Jak wystrzega\u0107 si\u0119 z\u0142ych praktyk i unikn\u0105\u0107 negatywnego wp\u0142ywu clickbaitu na pozycjonowanie?<\/p><div class=\"njvtr69f2c0000c0ce\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1602 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.mxnim69f2c0000bfde {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.mxnim69f2c0000bfde {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.mxnim69f2c0000bfde {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.mxnim69f2c0000bfde {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.mxnim69f2c0000bfde {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jmfll69f2c0000bf6d\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1602 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jmfll69f2c0000bf6d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jmfll69f2c0000bf6d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jmfll69f2c0000bf6d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jmfll69f2c0000bf6d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jmfll69f2c0000bf6d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rrpti69f2c0000bef6\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1602 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rrpti69f2c0000bef6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rrpti69f2c0000bef6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rrpti69f2c0000bef6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rrpti69f2c0000bef6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rrpti69f2c0000bef6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ueygf69f2c0000be3a\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1602 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ueygf69f2c0000be3a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ueygf69f2c0000be3a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ueygf69f2c0000be3a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ueygf69f2c0000be3a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ueygf69f2c0000be3a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"upivm69f2c0000bdbe\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1602 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.upivm69f2c0000bdbe {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.upivm69f2c0000bdbe {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.upivm69f2c0000bdbe {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.upivm69f2c0000bdbe {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.upivm69f2c0000bdbe {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vvksk69f2c0000bd44\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-1602 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vvksk69f2c0000bd44 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vvksk69f2c0000bd44 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vvksk69f2c0000bd44 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vvksk69f2c0000bd44 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vvksk69f2c0000bd44 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"milfw69f2c0000bcc4\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1602 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.milfw69f2c0000bcc4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.milfw69f2c0000bcc4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.milfw69f2c0000bcc4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.milfw69f2c0000bcc4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.milfw69f2c0000bcc4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"euwxw69f2c0000bc40\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1602 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.euwxw69f2c0000bc40 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.euwxw69f2c0000bc40 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.euwxw69f2c0000bc40 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.euwxw69f2c0000bc40 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.euwxw69f2c0000bc40 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ogeqp69f2c0000bbab\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1602 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ogeqp69f2c0000bbab {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ogeqp69f2c0000bbab {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ogeqp69f2c0000bbab {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ogeqp69f2c0000bbab {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ogeqp69f2c0000bbab {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upewnij si\u0119, \u017ce tre\u015b\u0107 na stronie spe\u0142nia obietnice zawarte w tytule, aby zwi\u0119kszy\u0107 zaanga\u017cowanie u\u017cytkownik\u00f3w.<\/li>\n\n\n\n<li>Zamiast koncentrowa\u0107 si\u0119 na tytu\u0142ach wywo\u0142uj\u0105cych konieczno\u015b\u0107 klikni\u0119cia, skup si\u0119 na dostarczaniu warto\u015bciowej wiedzy. To pomo\u017ce zbudowa\u0107 zaufanie i zach\u0119ci u\u017cytkownik\u00f3w do powrotu.<\/li>\n\n\n\n<li>Zach\u0119caj do klikni\u0119\u0107, dbaj\u0105c jednocze\u015bnie o zgodno\u015b\u0107 miniatury z rzeczywist\u0105 tre\u015bci\u0105. Dzi\u0119ki temu unikniesz rozczarowania u\u017cytkownik\u00f3w i poprawisz swoje wyniki w wynikach wyszukiwania.<\/li>\n<\/ul>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1602&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;36&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.7&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;4.7\\\/5 - (36 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Co to jest clickbait?&quot;,&quot;width&quot;:&quot;124.4&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 124.4px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            4.7\/5 - (36 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Clickbait: czym dok\u0142adnie jest i dlaczego ma du\u017ce znaczenie dla ma\u0142ych firm? Clickbait od dawna wykorzystywany jest przez marketingowc\u00f3w aby&#8230; Czytaj Dalej<\/p>\n","protected":false},"author":101035,"featured_media":10236,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40],"tags":[145,350,54,152,26,179,113,125,351,83],"class_list":["post-1602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-copywriting","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-clickbait","tag-google","tag-reklama-display","tag-reklama-w-google","tag-social-media","tag-strona-www","tag-strony-www"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clickbait: Kilka rzeczy, kt\u00f3rych nikt Ci nie powiedzia\u0142 - WeNet<\/title>\n<meta name=\"description\" content=\"Clickbait: czym dok\u0142adnie jest\u00a0i dlaczego ma du\u017ce znaczenie dla ma\u0142ych firm?\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/clickbait-rzeczy-ktorych-nikt-ci-powiedzial\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clickbait: Kilka rzeczy, kt\u00f3rych nikt Ci nie powiedzia\u0142\" \/>\n<meta property=\"og:description\" content=\"Clickbait: czym dok\u0142adnie jest i dlaczego ma du\u017ce znaczenie dla ma\u0142ych firm? 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