{"id":1777,"date":"2016-03-14T11:00:59","date_gmt":"2016-03-14T10:00:59","guid":{"rendered":"http:\/\/wenet.pl\/?p=1777"},"modified":"2023-09-05T10:36:33","modified_gmt":"2023-09-05T08:36:33","slug":"google-analytics-definicja-sesji-w-analytics","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/google-analytics-definicja-sesji-w-analytics\/","title":{"rendered":"Google Analytics: Definicja sesji w Analytics"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/03\/wenet-strony-www.jpg\" alt=\"wenet strony internetowe\" class=\"wp-image-8103 colorbox-1777 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/03\/wenet-strony-www.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/03\/wenet-strony-www-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/03\/wenet-strony-www-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/03\/wenet-strony-www-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/03\/wenet-strony-www-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/03\/wenet-strony-www-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/03\/wenet-strony-www-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n<p style=\"text-align: justify;\">Istotne jest, aby zrozumie\u0107 poj\u0119cie sesji w Analytics, poniewa\u017c wiele funkcji, raport\u00f3w i danych zale\u017cy od sposobu zliczania sesji przez Analytics<\/p>\n<div class=\"cc\">\n<h2 style=\"text-align: justify;\">W skr\u00f3cie<\/h2>\n<p style=\"text-align: justify;\">Sesja to grupa interakcji zachodz\u0105cych w witrynie w danym przedziale czasowym. Na przyk\u0142ad pojedyncza sesja mo\u017ce sk\u0142ada\u0107 si\u0119 z wielu wy\u015bwietle\u0144 ekranu lub strony, zdarze\u0144, interakcji spo\u0142eczno\u015bciowych i transakcji e-commerce. Wi\u0119cej informacji o <a href=\"https:\/\/developers.google.com\/analytics\/resources\/concepts\/gaConceptsTrackingOverview#gifRequestClassification\" target=\"_blank\" rel=\"noopener\">r\u00f3\u017cnych typach \u017c\u0105da\u0144<\/a> w Analytics<\/p>\n<p style=\"text-align: justify;\">Sesj\u0119 mo\u017cna sobie wyobrazi\u0107 jako zasobnik na wszystkie dzia\u0142ania, jakie u\u017cytkownik podejmuje w Twojej witrynie.<\/p>\n<figure style=\"width: 550px\" class=\"wp-caption aligncenter\"><img class=\"colorbox-1777\"  decoding=\"async\" title=\"Many interactions can happen within one visit.\" src=\"https:\/\/lh4.ggpht.com\/YdFbvd3e5OalSVdiUZn5hTjgI1czDPpeoMyiqGHgwPAamb91JWK-nLBmk3K3Vehv1iyQsrz4yg=w550?authuser=1\" alt=\"Many interactions can happen within one visit.\" width=\"550\" height=\"179\" \/><figcaption class=\"wp-caption-text\">\u0179r\u00f3d\u0142o: https:\/\/support.google.com\/analytics<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Jeden u\u017cytkownik mo\u017ce mie\u0107 wiele sesji. Sesje te mog\u0105 mie\u0107 miejsce w tym samym dniu b\u0105d\u017a w ci\u0105gu kilku dni, tygodni lub miesi\u0119cy. Od razu po zako\u0144czeniu jednej sesji mo\u017ce nast\u0105pi\u0107 kolejna. Istniej\u0105 dwa sposoby zako\u0144czenia sesji:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Wyga\u015bni\u0119cie po okre\u015blonym czasie (w tym na koniec dnia):\n<ul>\n<li>Po 30 minutach nieaktywno\u015bci.<\/li>\n<li>O p\u00f3\u0142nocy.<\/li>\n<\/ul>\n<\/li>\n<li>Zmiana kampanii:\n<ul>\n<li>Je\u015bli odwiedzaj\u0105cy przyb\u0119dzie za po\u015brednictwem jednej kampanii, a powr\u00f3ci za po\u015brednictwem innej.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">Szczeg\u00f3\u0142owo<\/h2>\n<h4 style=\"text-align: justify;\">Ile trwa sesja?<\/h4>\n<p style=\"text-align: justify;\">Domy\u015blnie sesja ko\u0144czy si\u0119 po 30 minutach nieaktywno\u015bci u\u017cytkownika, ale mo\u017cna dostosowa\u0107 ten czas tak, aby trwa\u0142a kilka sekund lub kilka godzin. Sesja mo\u017ce trwa\u0107 kilka sekund lub kilka godzin.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/wenet.pl\/blog\/tag\/google-analytics\/\">Google Analytics<\/a> rozpoczyna liczenie od chwili, kiedy odwiedzaj\u0105cy \u2013 np. Jakub \u2013 przyb\u0119dzie do Twojej witryny. Po up\u0142ywie 30 minut bez \u017cadnej interakcji z Jakubem sesja dobiega ko\u0144ca. Jednak ka\u017cda interakcja Jakuba z jakim\u015b elementem (takim jak np. zdarzenie, interakcja spo\u0142eczno\u015bciowa lub otwarcie nowej strony) b\u0119dzie powodowa\u0107 zresetowanie czasu odwiedzin przez Analytics i dodanie 30 minut od chwili interakcji.<\/p>\n<h4 style=\"text-align: justify;\">Przyk\u0142ad<\/h4>\n<p style=\"text-align: justify;\">Za\u0142\u00f3\u017cmy, \u017ce Jakub wchodzi w interakcje z witryn\u0105 w nast\u0119puj\u0105cych odst\u0119pach czasu:<\/p>\n<figure style=\"width: 550px\" class=\"wp-caption aligncenter\"><img class=\"colorbox-1777\"  decoding=\"async\" title=\"A series of standard interactions and the visit expiry.\" src=\"https:\/\/lh6.ggpht.com\/9hX1VgQKrF_0Co3AL7TtxJAxIxEifi9U9R42CmSMsOl-G5_nEFB0le03YItGHmAyYhhwX7bsOg=w550?authuser=1\" alt=\"A series of standard interactions and the visit expiry.\" width=\"550\" height=\"220\" \/><figcaption class=\"wp-caption-text\">\u0179r\u00f3d\u0142o: https:\/\/support.google.com\/analytics<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Po zdarzeniu 2 utrata wa\u017cno\u015bci sesji jest ustawiana na godz. 14:34.<\/p>\n<p style=\"text-align: justify;\">Kiedy Jakub przejdzie do witryny po raz pierwszy, utrata wa\u017cno\u015bci sesji jest ustawiana na godz. 14:31. W miar\u0119 przegl\u0105dania witryny przez Jakuba (wy\u015bwietlania stron i wywo\u0142ywania zdarze\u0144), ka\u017cde dodatkowe \u017c\u0105danie przesuwa utrat\u0119 wa\u017cno\u015bci odwiedzin o 30 minut.<\/p>\n<h4 style=\"text-align: justify;\">Co si\u0119 stanie, je\u015bli podczas sesji w mojej witrynie Jakub zrobi sobie 31-minutow\u0105 przerw\u0119 obiadow\u0105, po kt\u00f3rej powr\u00f3ci do przegl\u0105dania witryny?<\/h4>\n<p style=\"text-align: justify;\">W takim przypadku pierwsze odwiedziny rozpocz\u0119te po przej\u015bciu Jakuba do witryny zako\u0144cz\u0105 si\u0119 po up\u0142ywie 30 minut jego przerwy obiadowej. Je\u015bli Jakub po powrocie b\u0119dzie kontynuowa\u0142 przegl\u0105danie witryny, Analytics ustawi nowy 30-minutowy czas wa\u017cno\u015bci sesji i rozpocznie si\u0119 nowa sesja.<\/p>\n<figure style=\"width: 550px\" class=\"wp-caption aligncenter\"><img class=\"colorbox-1777\"  decoding=\"async\" title=\"A new visit starts if a user doesn\" src=\"https:\/\/lh3.ggpht.com\/jBQtTL9h8QeNOFsCi6W2Zwv_7VRV-ZYsOpbXnwouZBwqn7t0_3LU9Fh6W3CsZVqOxf4nLwmWMQ=w550?authuser=1\" alt=\"A new visit starts if a user doesn\" width=\"550\" height=\"280\" \/><figcaption class=\"wp-caption-text\">\u0179r\u00f3d\u0142o: https:\/\/support.google.com\/analytics<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Jakub zrobi\u0142 sobie przerw\u0119 obiadow\u0105 i opu\u015bci\u0142 witryn\u0119 w trakcie kupowania produktu. P\u00f3\u017aniej wr\u00f3ci\u0142, aby sfinalizowa\u0107 transakcj\u0119. Strona docelowa nowej sesji to strona <em>dodaj do koszyka<\/em>.<\/p>\n<h4 style=\"text-align: justify;\">Co si\u0119 stanie, je\u015bli Jakub zostawi otwart\u0105 stron\u0119 mojej witryny i przed ponownym przegl\u0105daniem zrobi sobie 29-minutow\u0105 przerw\u0119?<\/h4>\n<p style=\"text-align: justify;\">Kiedy Jakub wr\u00f3ci, sesja rozpocz\u0119ta wcze\u015bniej b\u0119dzie kontynuowana od ostatniej strony przegl\u0105danej w witrynie (pod warunkiem \u017ce nie wr\u00f3ci za po\u015brednictwem innego \u017ar\u00f3d\u0142a kampanii \u2013 o tym p\u00f3\u017aniej). Dla programu Analytics Jakub nigdy nie opu\u015bci\u0142 witryny.<\/p>\n<figure style=\"width: 550px\" class=\"wp-caption aligncenter\"><img class=\"colorbox-1777\"  decoding=\"async\" title=\"If a user continuous interacts with content and only pauses within the specified time limit, the visit keeps going.\" src=\"https:\/\/lh3.ggpht.com\/Hf1HNkG7_xV2buBKQDTgmz5TuSTgGroznpoN7raEh51FtC9OcRIP9-QrciWbazhgUKbSSnzw=w550?authuser=1\" alt=\"If a user continuous interacts with content and only pauses within the specified time limit, the visit keeps going.\" width=\"550\" height=\"260\" \/><figcaption class=\"wp-caption-text\">\u0179r\u00f3d\u0142o: https:\/\/support.google.com\/analytics<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Jakub zrobi\u0142 sobie przerw\u0119 obiadow\u0105 i opu\u015bci\u0142 witryn\u0119 w trakcie kupowania produktu. Ta sytuacja jest inna, poniewa\u017c Jakub wr\u00f3ci\u0142 przed up\u0142ywem 30 minut i dlatego poprzednia sesja nadal trwa\u0142a. Warto zauwa\u017cy\u0107, \u017ce tym razem sp\u0119dzi\u0142 na stronie 29 minut (ods\u0142ona 2, produkt), poniewa\u017c czas na stronie jest obliczany jako r\u00f3\u017cnica mi\u0119dzy rozpocz\u0119ciem kolejnych ods\u0142on: ods\u0142ona 3 \u2013 ods\u0142ona 2 (14:31 \u2013 14:02 = 00:29).<\/p>\n<h4 style=\"text-align: justify;\">Wyga\u015bni\u0119cie wa\u017cno\u015bci na koniec dnia<\/h4>\n<p style=\"text-align: justify;\">Jakub odwiedza Twoj\u0105 witryn\u0119 internetow\u0105 o godz. 23:50 14 sierpnia i opuszcza j\u0105 o godz. 00:10 15 sierpnia.<\/p>\n<p style=\"text-align: justify;\">Pierwsza sesja ko\u0144czy si\u0119 o godz. 23:59:59 dnia 14 sierpnia, a druga zaczyna o godz. 00:00 dnia 15 sierpnia.<\/p>\n<p style=\"text-align: justify;\">Koniec dnia jest okre\u015blony przez ustawienia strefy czasowej widoku.<\/p>\n<h4 style=\"text-align: justify;\">Wyga\u015bni\u0119cie wa\u017cno\u015bci spowodowane zmian\u0105 kampanii<\/h4>\n<p style=\"text-align: justify;\">Za ka\u017cdym razem, gdy zmienia si\u0119 \u017ar\u00f3d\u0142o kampanii u\u017cytkownika, Analytics otwiera now\u0105 sesj\u0119. Warto pami\u0119ta\u0107, \u017ce nawet je\u015bli istniej\u0105ca sesja jest otwarta (tj. up\u0142yn\u0119\u0142o mniej ni\u017c 30 minut), to kiedy w \u015brodku sesji zmieni si\u0119 \u017ar\u00f3d\u0142o kampanii, pierwsza sesja jest zamykana i otwierana jest nowa sesja.<\/p>\n<p style=\"text-align: justify;\">Powiedzmy, \u017ce Jakub odwiedza Twoj\u0105 witryn\u0119 w nast\u0119puj\u0105cej kolejno\u015bci:<\/p>\n<figure style=\"width: 350px\" class=\"wp-caption aligncenter\"><img class=\"colorbox-1777\"  decoding=\"async\" title=\"Two separate sessions, with two unrelated interactions.\" src=\"https:\/\/lh5.ggpht.com\/80BPPhCO6leZfSbRakW9HDP0ufOFr9K4hdQYF0Z2b41lhZGN_PCM5DwltkslJuCQaBVCLbvDgw=w350?authuser=1\" alt=\"Two separate sessions, with two unrelated interactions.\" width=\"350\" height=\"368\" \/><figcaption class=\"wp-caption-text\">\u0179r\u00f3d\u0142o: https:\/\/support.google.com\/analytics<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Analytics przechowuje informacje o \u017ar\u00f3dle kampanii. Za ka\u017cdym razem, kiedy warto\u015b\u0107 kampanii jest aktualizowana, w Analytics liczona jest nowa sesja. W powy\u017cszym przyk\u0142adzie Jakub dociera do Twojej witryny za po\u015brednictwem bezp\u0142atnego s\u0142owa kluczowego Google <em>czerwone wid\u017cety<\/em>, a p\u00f3\u017aniej wraca za po\u015brednictwem p\u0142atnego s\u0142owa kluczowego Google <em>niebieskie wid\u017cety<\/em>.<\/p>\n<p style=\"text-align: justify;\">Ka\u017cde wyszukiwane s\u0142owo aktualizuje kampani\u0119, dlatego ka\u017cde s\u0142owo kluczowe odpowiada nowej sesji.<\/p>\n<h4 style=\"text-align: justify;\">Co powoduje aktualizacj\u0119 kampanii?<\/h4>\n<p style=\"text-align: justify;\">Zasadniczo kampania jest aktualizowana za ka\u017cdym razem, gdy u\u017cytkownik przechodzi do Twojej witryny, korzystaj\u0105c z wyszukiwarki, witryny odsy\u0142aj\u0105cej lub otagowanego URL-a kampanii. Jednak ruch bezpo\u015bredni nigdy nie powoduje zaktualizowania ani zast\u0105pienia istniej\u0105cego \u017ar\u00f3d\u0142a kampanii, takiego jak wyszukiwarka, witryna odsy\u0142aj\u0105ca czy informacje tagowane kampanii.<\/p>\n<h4 style=\"text-align: justify;\">Automatyczne tagowanie AdWords<\/h4>\n<p style=\"text-align: justify;\">W przypadku <a href=\"https:\/\/support.google.com\/analytics\/answer\/1033981\">automatycznego tagowania AdWords<\/a> ka\u017cde klikni\u0119cie generuje niepowtarzaln\u0105 warto\u015b\u0107 kampanii (warto\u015b\u0107<em>gclid<\/em>). Ze wzgl\u0119du na to, \u017ce ka\u017cde klikni\u0119cie ma w\u0142asn\u0105 warto\u015b\u0107 gclid, ka\u017cde klikni\u0119cie jest traktowane jako osobna kampania i tworzy now\u0105 sesj\u0119.<\/p>\n<h4 style=\"text-align: justify;\">Tagi kampanii<\/h4>\n<p style=\"text-align: justify;\">Zalecamy u\u017cywanie <a href=\"https:\/\/support.google.com\/analytics\/answer\/1733663\">automatycznego tagowania<\/a> zamiast samodzielnego tagowania kampanii, ale za\u0142\u00f3\u017cmy, \u017ce wszystkie Twoje kampanie AdWords zosta\u0142y otagowane r\u0119cznie i maj\u0105 docelowy <a href=\"https:\/\/wenet.pl\/blog\/adres-url-tworzyc-przyjazne-adresy-stron-www\/\">URL<\/a> zbli\u017cony do poni\u017cszego:<\/p>\n<p style=\"text-align: justify;\">http:\/\/www.example.com\/<strong>?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=camp1&amp;utm_term=keyword&amp;utm_content=content<\/strong><\/p>\n<p style=\"text-align: justify;\">Jakub kliknie reklam\u0119, co spowoduje zarejestrowanie nowej sesji dla pierwszego klikni\u0119cia. Jednak w przeciwie\u0144stwie do automatycznego tagowania, gdzie wiele klikni\u0119\u0107 reklam mo\u017ce wygenerowa\u0107 wiele sesji, warto\u015bci samodzielnie otagowanych parametr\u00f3w kampanii s\u0105 takie same dla ka\u017cdego klikni\u0119cia. Oznacza to, \u017ce mo\u017ce si\u0119 zdarzy\u0107, i\u017c kilka klikni\u0119\u0107 reklamy wygeneruje tylko jedn\u0105 sesj\u0119.<\/p>\n<p style=\"text-align: justify;\">Je\u015bli reklamujesz si\u0119 w sieciach reklamowych innych firm i samodzielnie tagujesz kampanie, pami\u0119taj, \u017ce kilka klikni\u0119\u0107 wykonanych przez jednego u\u017cytkownika mo\u017ce zosta\u0107 policzonych jako jedna sesja (je\u015bli dodatkowe klikni\u0119cia nast\u0119puj\u0105 w ci\u0105gu 30 minut). Jest to cz\u0119sta przyczyna rozbie\u017cno\u015bci danych mi\u0119dzy Analytics a innymi sposobami raportowania.<\/p>\n<h4 style=\"text-align: justify;\">Wizyty bezpo\u015brednie<\/h4>\n<p style=\"text-align: justify;\">I wreszcie kilka s\u0142\u00f3w o wizytach bezpo\u015brednich w Analytics \u0179r\u00f3d\u0142o kampanii <em>bezpo\u015brednie<\/em> nigdy nie zast\u0119puje istniej\u0105cego, znanego \u017ar\u00f3d\u0142a kampanii, tak jak w przypadku wyszukiwarki, odes\u0142ania lub \u017ar\u00f3d\u0142a kampanii.<\/p>\n<p style=\"text-align: justify;\">Wizyta bezpo\u015brednia, do kt\u00f3rej dojdzie w ci\u0105gu 30 minut trwania sesji (w trakcie sesji), daje taki sam efekt jak opuszczenie witryny na mniej ni\u017c 30 minut. Otwierane i kontynuowane s\u0105 istniej\u0105ce sesje.<\/p>\n<p style=\"text-align: justify;\"><em>Nale\u017cy zwr\u00f3ci\u0107 uwag\u0119, \u017ce w raportach \u015bcie\u017cek wielokana\u0142owych odwiedziny bezpo\u015brednie s\u0105 traktowane odmiennie ni\u017c w innych raportach Analytics<\/em><\/p><div class=\"aphfh69f2b09792fec\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1777 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.aphfh69f2b09792fec {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.aphfh69f2b09792fec {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.aphfh69f2b09792fec {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.aphfh69f2b09792fec {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.aphfh69f2b09792fec {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lysnq69f2b09792f71\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1777 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lysnq69f2b09792f71 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lysnq69f2b09792f71 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lysnq69f2b09792f71 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lysnq69f2b09792f71 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lysnq69f2b09792f71 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"cabuy69f2b09792eee\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1777 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.cabuy69f2b09792eee {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.cabuy69f2b09792eee {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.cabuy69f2b09792eee {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.cabuy69f2b09792eee {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.cabuy69f2b09792eee {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hlwjm69f2b09792e6e\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1777 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hlwjm69f2b09792e6e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hlwjm69f2b09792e6e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hlwjm69f2b09792e6e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hlwjm69f2b09792e6e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hlwjm69f2b09792e6e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"iwjno69f2b09792de6\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1777 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.iwjno69f2b09792de6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.iwjno69f2b09792de6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.iwjno69f2b09792de6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.iwjno69f2b09792de6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.iwjno69f2b09792de6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dawbd69f2b09792d56\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1777 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dawbd69f2b09792d56 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dawbd69f2b09792d56 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dawbd69f2b09792d56 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dawbd69f2b09792d56 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dawbd69f2b09792d56 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fwbzn69f2b09792077\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1777 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fwbzn69f2b09792077 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fwbzn69f2b09792077 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fwbzn69f2b09792077 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fwbzn69f2b09792077 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fwbzn69f2b09792077 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ugtjp69f2b09791ffc\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-1777 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ugtjp69f2b09791ffc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ugtjp69f2b09791ffc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ugtjp69f2b09791ffc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ugtjp69f2b09791ffc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ugtjp69f2b09791ffc {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qjqtn69f2b09791f85\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1777 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qjqtn69f2b09791f85 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qjqtn69f2b09791f85 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qjqtn69f2b09791f85 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen 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