{"id":1779,"date":"2016-03-16T12:00:46","date_gmt":"2016-03-16T11:00:46","guid":{"rendered":"http:\/\/wenet.pl\/?p=1779"},"modified":"2023-09-06T12:27:46","modified_gmt":"2023-09-06T10:27:46","slug":"google-analytics-roznica-miedzy-wejsciami-a-sesjami","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/google-analytics-roznica-miedzy-wejsciami-a-sesjami\/","title":{"rendered":"Google Analytics: R\u00f3\u017cnica mi\u0119dzy wej\u015bciami a sesjami"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/03\/wenet-strony-www.jpg\" alt=\"wenet strony internetowe\" class=\"wp-image-8103 colorbox-1779 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/03\/wenet-strony-www.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/03\/wenet-strony-www-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/03\/wenet-strony-www-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/03\/wenet-strony-www-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/03\/wenet-strony-www-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/03\/wenet-strony-www-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/03\/wenet-strony-www-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n<p style=\"text-align: justify;\">Dowiedz si\u0119, dlaczego w raportach liczba wej\u015b\u0107 mo\u017ce si\u0119 r\u00f3\u017cni\u0107 od liczby sesji.<\/p>\n<div class=\"cc\">\n<h2 style=\"text-align: justify;\">W skr\u00f3cie<\/h2>\n<p style=\"text-align: justify;\">Analytics oblicza liczb\u0119 <em>wej\u015b\u0107<\/em> w inny spos\u00f3b ni\u017c liczb\u0119 <em>sesji<\/em>. Dlatego te\u017c w swoich raportach mo\u017cesz zobaczy\u0107 r\u00f3\u017cne warto\u015bci dla tych danych, chocia\u017c mog\u0142oby si\u0119 wydawa\u0107, \u017ce powinny by\u0107 takie same.<\/p>\n<p style=\"text-align: justify;\">Liczba <em>wej\u015b\u0107<\/em> zwi\u0119ksza si\u0119 z ka\u017cd\u0105 pierwsz\u0105 ods\u0142on\u0105 strony lub ekranu w danej sesji. W przeciwie\u0144stwie do tego liczba\u00a0<em>sesji<\/em> ro\u015bnie wraz z pierwszym dzia\u0142aniem w danej sesji, niezale\u017cnie od jego rodzaju. Dlatego w przypadku us\u0142ug, w kt\u00f3rych pierwsze dzia\u0142anie mo\u017ce by\u0107 zdarzeniem, wyst\u0119puj\u0105 czasami rozbie\u017cno\u015bci mi\u0119dzy liczb\u0105 <em>wej\u015b\u0107<\/em> a liczb\u0105 <em>ods\u0142on strony<\/em> lub\u00a0<em>ekranu<\/em>.<\/p>\n<p style=\"text-align: justify;\">Rozbie\u017cno\u015bci wyst\u0119puj\u0105 przy bezpo\u015brednim por\u00f3wnywaniu liczby <em>wej\u015b\u0107<\/em> i <em>sesji<\/em> oraz przy korzystaniu w niekt\u00f3rych raportach z wymiaru <em>Data<\/em>.<\/p>\n<h2 style=\"text-align: justify;\">Szczeg\u00f3\u0142owo<\/h2>\n<p style=\"text-align: justify;\">W tym przyk\u0142adzie u\u017cytkownik odwiedza witryn\u0119 i wy\u015bwietla dwie strony:<\/p>\n<p class=\"green-text\" style=\"text-align: justify;\">Wej\u015bcie \u2192 Strona A \u2192 Strona B \u2192 Wyj\u015bcie<\/p>\n<p style=\"text-align: justify;\">Zobaczysz nast\u0119puj\u0105ce dane o poszczeg\u00f3lnych stronach:<\/p>\n<ul class=\"no-bullets\" style=\"text-align: justify;\">\n<li><strong>Strona A<\/strong>: 1 wej\u015bcie, 1 sesja, 1 ods\u0142ona<\/li>\n<li><strong>Strona B<\/strong>: 0 wej\u015b\u0107, 0 sesji, 1 ods\u0142ona<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">U\u017cytkownik dosta\u0142 si\u0119 do witryny przez stron\u0119 A (co liczy si\u0119 tak\u017ce jako ods\u0142ona). Nast\u0119pnie przeszed\u0142 na stron\u0119 B, a potem opu\u015bci\u0142 witryn\u0119 i zako\u0144czy\u0142 sesj\u0119.<\/p>\n<p style=\"text-align: justify;\">Je\u015bli pierwsze dzia\u0142anie w ramach sesji jest zdarzeniem, a nie stron\u0105, sesja mo\u017ce wygl\u0105da\u0107 nast\u0119puj\u0105co:<\/p>\n<p style=\"text-align: justify;\"><span class=\"green-text\">Wej\u015bcie \u2192 Zdarzenie 1<\/span> (zwi\u0105zane ze stron\u0105 B poprzez parametr strony)<span class=\"green-text\"> \u2192 Strona A \u2192 Strona B \u2192 Wyj\u015bcie<\/span><\/p>\n<p style=\"text-align: justify;\">W raportach widoczne b\u0119d\u0105 wtedy nast\u0119puj\u0105ce dane o poszczeg\u00f3lnych stronach:<\/p>\n<ul class=\"no-bullets\" style=\"text-align: justify;\">\n<li><strong>Strona A<\/strong>: 1 wej\u015bcie, 0 sesji, 1 ods\u0142ona<\/li>\n<li><strong>Strona B<\/strong>: 0 wej\u015b\u0107, 1 sesja, 1 ods\u0142ona<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">W tym przyk\u0142adzie u\u017cytkownik odwiedzi\u0142 witryn\u0119 i od razu wywo\u0142a\u0142 zdarzenie, kt\u00f3re by\u0142o powi\u0105zane ze stron\u0105 B (co zosta\u0142o okre\u015blone przez programist\u0119 strony za pomoc\u0105 parametru strony dl). Chocia\u017c zdarzenie mia\u0142o miejsce na stronie B, nadal pozostaje ono zdarzeniem, a nie ods\u0142on\u0105, wi\u0119c <a href=\"https:\/\/wenet.pl\/blog\/tag\/google-analytics\/\">Google Analytics<\/a> nie mo\u017ce przypisa\u0107 wej\u015bcia do strony B. Wej\u015bcie jest przypisywane do strony A, bo pierwsza ods\u0142ona w sesji jest wysy\u0142ana do Analytics, kiedy u\u017cytkownik otwiera stron\u0119 A jako kolejny etap po wywo\u0142aniu zdarzenia.<\/p>\n<p style=\"text-align: justify;\">Przyjrzyjmy si\u0119 teraz innej sytuacji, kt\u00f3ra jest przeciwie\u0144stwem poprzedniego przyk\u0142adu. Tym razem liczba wej\u015b\u0107 mo\u017ce by\u0107 r\u00f3wna liczbie ods\u0142on strony lub ekranu, je\u015bli zdarzenie i pierwsze wy\u015bwietlenie strony w danej sesji dotycz\u0105 tej samej strony:<\/p>\n<p style=\"text-align: justify;\"><span class=\"green-text\">Wej\u015bcie \u2192 Zdarzenie<\/span> (powi\u0105zane ze stron\u0105 A poprzez parametr strony)<span class=\"green-text\"> \u2192 Strona A \u2192 Strona B \u2192 Wyj\u015bcie<\/span><\/p>\n<p style=\"text-align: justify;\">W raporcie pojawi\u0105 si\u0119 nast\u0119puj\u0105ce dane:<\/p>\n<ul class=\"no-bullets\" style=\"text-align: justify;\">\n<li><strong>Strona A<\/strong>: 1 wej\u015bcie, 1 sesja, 1 ods\u0142ona<\/li>\n<li><strong>Strona B<\/strong>: 0 wej\u015b\u0107, 0 sesji, 1 ods\u0142ona<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Dzia\u0142anie zwi\u0105zane ze zdarzeniem zosta\u0142o tu przes\u0142ane ze strony A, kt\u00f3ra by\u0142a jednocze\u015bnie pierwsz\u0105 stron\u0105, jaka przes\u0142a\u0142a wy\u015bwietlenie strony. Dlatego te\u017c wej\u015bcie i sesja s\u0105 przypisane w ramach tej sesji w\u0142a\u015bnie do strony A.<\/p>\n<p style=\"text-align: justify;\">W przypadku sesji bez ods\u0142on strony lub ekranu w raportach mo\u017cesz zobaczy\u0107 wi\u0119cej odwiedzin b\u0105d\u017a sesji ni\u017c wej\u015b\u0107. Je\u015bli nie zostan\u0105 przes\u0142ane \u017cadne wy\u015bwietlenia strony ani ekranu, narz\u0119dzie Analytics nie b\u0119dzie mog\u0142o naliczy\u0107 wej\u015b\u0107 w raportach.<\/p>\n<p style=\"text-align: justify;\">W tym przyk\u0142adzie sesja sk\u0142ada si\u0119 tylko z dw\u00f3ch dzia\u0142a\u0144 i oba s\u0105 zdarzeniami:<\/p>\n<p class=\"green-text\" style=\"text-align: justify;\">Wej\u015bcie \u2192 Zdarzenie 1 \u2192 Zdarzenie 2 \u2192 Wyj\u015bcie<\/p>\n<p style=\"text-align: justify;\">W takim przypadku w raportach zobaczysz zero wej\u015b\u0107 i zero ods\u0142on.<\/p>\n<ul class=\"no-bullets\" style=\"text-align: justify;\">\n<li>0 wej\u015b\u0107, 1 sesja, 0 ods\u0142on<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Takie dane mo\u017cesz zobaczy\u0107, je\u015bli utworzysz w raportach segment, kt\u00f3ry obejmuje zero wy\u015bwietle\u0144 strony, a potem zastosujesz go do kilku r\u00f3\u017cnych raport\u00f3w, np. do niestandardowego raportu lub raportu Zdarzenia.<\/p><div class=\"umbpw69f2b8ac20ebd\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1779 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.puugn69f2b8ac20d51 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.puugn69f2b8ac20d51 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.puugn69f2b8ac20d51 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.puugn69f2b8ac20d51 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.puugn69f2b8ac20d51 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ehcai69f2b8ac20cb9\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1779 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ehcai69f2b8ac20cb9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ehcai69f2b8ac20cb9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ehcai69f2b8ac20cb9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ehcai69f2b8ac20cb9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ehcai69f2b8ac20cb9 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hiubp69f2b8ac20a83\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1779 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hiubp69f2b8ac20a83 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hiubp69f2b8ac20a83 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hiubp69f2b8ac20a83 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hiubp69f2b8ac20a83 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hiubp69f2b8ac20a83 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"aocix69f2b8ac20a16\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1779 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.aocix69f2b8ac20a16 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.aocix69f2b8ac20a16 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.aocix69f2b8ac20a16 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.aocix69f2b8ac20a16 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.aocix69f2b8ac20a16 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xciwb69f2b8ac209a2\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-1779 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xciwb69f2b8ac209a2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xciwb69f2b8ac209a2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xciwb69f2b8ac209a2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xciwb69f2b8ac209a2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xciwb69f2b8ac209a2 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vpguo69f2b8ac2091f\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1779 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vpguo69f2b8ac2091f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vpguo69f2b8ac2091f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vpguo69f2b8ac2091f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vpguo69f2b8ac2091f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vpguo69f2b8ac2091f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"cscud69f2b8ac2089c\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1779 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.cscud69f2b8ac2089c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.cscud69f2b8ac2089c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.cscud69f2b8ac2089c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.cscud69f2b8ac2089c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.cscud69f2b8ac2089c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wzilr69f2b8ac207fa\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1779 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            2.2\/5 - (5 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Analytics oblicza liczb\u0119 wej\u015b\u0107 w inny spos\u00f3b ni\u017c liczb\u0119 sesji. Dlatego w raportach wida\u0107 r\u00f3\u017cne warto\u015bci dla tych danych, chocia\u017c mog\u0142oby si\u0119 wydawa\u0107, \u017ce powinny by\u0107 takie same.<\/p>\n","protected":false},"author":3,"featured_media":8103,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[111],"class_list":["post-1779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-marketing-w-wyszukiwarce","tag-google-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Analytics: R\u00f3\u017cnica mi\u0119dzy wej\u015bciami a sesjami - WeNet<\/title>\n<meta name=\"description\" content=\"Analytics oblicza liczb\u0119 wej\u015b\u0107 w inny spos\u00f3b ni\u017c liczb\u0119 sesji. 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