{"id":1891,"date":"2024-02-13T15:59:24","date_gmt":"2024-02-13T14:59:24","guid":{"rendered":"http:\/\/wenet.pl\/?p=1891"},"modified":"2024-02-13T16:01:14","modified_gmt":"2024-02-13T15:01:14","slug":"troche-podstaw-dziala-wyszukiwarka-google","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/troche-podstaw-dziala-wyszukiwarka-google\/","title":{"rendered":"Jak dzia\u0142a wyszukiwarka Google?"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-id=\"10298\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/02\/wyszukiwarki_internetowe.jpg.jpg\" alt=\"wyszukiwarki internetowe jak dzia\u0142aj\u0105\" class=\"wp-image-10298 colorbox-1891 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/02\/wyszukiwarki_internetowe.jpg.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/02\/wyszukiwarki_internetowe.jpg-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/02\/wyszukiwarki_internetowe.jpg-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/02\/wyszukiwarki_internetowe.jpg-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/02\/wyszukiwarki_internetowe.jpg-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/02\/wyszukiwarki_internetowe.jpg-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2024\/02\/wyszukiwarki_internetowe.jpg-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>Ka\u017cdy z nas z pewno\u015bci\u0105 cho\u0107 raz zastanawia\u0142 si\u0119, jak to mo\u017cliwe, \u017ce wpisuj\u0105c kilka s\u0142\u00f3w w pasek wyszukiwarki, otrzymujemy rozbudowan\u0105 list\u0119 wynik\u00f3w w u\u0142amku sekundy? Ot\u00f3\u017c wyszukiwarki (Search Engines), to pot\u0119\u017cne narz\u0119dzia, kt\u00f3re codziennie pomagaj\u0105 nam w nawigacji po zasobach sieci. Przygotowali\u015bmy ten artyku\u0142, aby przyjrze\u0107 si\u0119 im nieco bli\u017cej, pozna\u0107 ich podstawowe elementy oraz odkry\u0107, co sprawia, \u017ce Google jest liderem na rynku.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/troche-podstaw-dziala-wyszukiwarka-google\/#Definicja_wyszukiwarki_internetowej\" >Definicja wyszukiwarki internetowej<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/troche-podstaw-dziala-wyszukiwarka-google\/#Jak_dzialaja_wyszukiwarki_internetowe\" >Jak dzia\u0142aj\u0105 wyszukiwarki internetowe?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/troche-podstaw-dziala-wyszukiwarka-google\/#Roboty_crawlujace_%E2%80%93_zasada_dzialania\" >Roboty crawluj\u0105ce \u2013 zasada dzia\u0142ania<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/troche-podstaw-dziala-wyszukiwarka-google\/#Indeks_%E2%80%93_jak_wyszukiwarki_indeksuja_strony_WWW\" >Indeks \u2013 jak wyszukiwarki indeksuj\u0105 strony WWW?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/troche-podstaw-dziala-wyszukiwarka-google\/#Algorytmy_%E2%80%93_podstawy_wyszukiwarki\" >Algorytmy \u2013 podstawy wyszukiwarki<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/troche-podstaw-dziala-wyszukiwarka-google\/#Przewodnik_po_dzialaniu_wyszukiwarki_Google\" >Przewodnik po dzia\u0142aniu wyszukiwarki Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/troche-podstaw-dziala-wyszukiwarka-google\/#Co_to_jest_wyszukiwarka_i_jak_wyglada_sposob_dzialania_Google_Podsumowanie\" >Co to jest wyszukiwarka i jak wygl\u0105da spos\u00f3b dzia\u0142ania Google? Podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Definicja_wyszukiwarki_internetowej\"><\/span>Definicja wyszukiwarki internetowej<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jak wynika z naszych do\u015bwiadcze\u0144, wyszukiwarki sta\u0142y si\u0119 nieod\u0142\u0105cznym elementem codzienno\u015bci internaut\u00f3w, a Google okazuje si\u0119 wr\u0119cz synonimem tego narz\u0119dzia. Jednak, czy wiesz, co sprawia, \u017ce odpowiednie informacje s\u0105 na wyci\u0105gni\u0119cie r\u0119ki?<\/p>\n\n\n\n<p>Na pocz\u0105tek warto podkre\u015bli\u0107, \u017ce<strong> wyszukiwarka to zaawansowany system, maj\u0105cy na celu przeszukiwanie sieci WWW (World Wide Web) w poszukiwaniu i indeksowaniu stron internetowych<\/strong>. Dzia\u0142a na zasadzie gromadzenia informacji o witrynach, a nast\u0119pnie analizowania ich zawarto\u015bci pod wzgl\u0119dem fraz kluczowych, odno\u015bnik\u00f3w, struktury oraz innych istotnych czynnik\u00f3w.<\/p>\n\n\n\n<p>Ca\u0142y ten proces odbywa si\u0119 za pomoc\u0105 tzw. robot\u00f3w wyszukiwarki, kt\u00f3re systematycznie przegl\u0105daj\u0105 serwisy internetowe, skanuj\u0105 tre\u015b\u0107 strony i przekazuj\u0105 zebrane dane do centralnej bazy danych. W ten spos\u00f3b tworzy si\u0119 ogromny indeks zawieraj\u0105cy informacje o milionach witryn dost\u0119pnych w sieci, kt\u00f3ry umo\u017cliwia wy\u015bwietlanie wynik\u00f3w wyszukiwania.<\/p>\n\n\n\n<p>Czym s\u0105 wyszukiwarki? Z pewno\u015bci\u0105 niezb\u0119dnym narz\u0119dziem w codziennym \u017cyciu, u\u0142atwiaj\u0105cym dost\u0119p do wiedzy, firm, produkt\u00f3w czy us\u0142ug. Dzi\u0119ki nim mo\u017cna szybko i sprawnie odnale\u017a\u0107 potrzebne informacje, niezale\u017cnie od tematyki czy obszaru zainteresowa\u0144. Warto jednak pami\u0119ta\u0107, \u017ce wyniki wyszukiwania lokalnego czy globalnego mog\u0105 by\u0107 r\u00f3\u017cne w zale\u017cno\u015bci od u\u017cywanego narz\u0119dzia, gdy\u017c ka\u017cde z nich stosuje w\u0142asny algorytm, roboty crawluj\u0105ce i kryteria oceny stron.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><span class=\"hs-cta-node hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\" id=\"hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-1891 lazyload\" id=\"hs-cta-img-71ba370a-ce42-4813-83d4-7e1e98e966fe\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe.png\"  alt=\"Zr\u00f3b audyt SEO\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '71ba370a-ce42-4813-83d4-7e1e98e966fe', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_dzialaja_wyszukiwarki_internetowe\"><\/span>Jak dzia\u0142aj\u0105 wyszukiwarki internetowe?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Skoro wiesz ju\u017c, co to jest wyszukiwarka internetowa, to czas przej\u015b\u0107 do jej sposobu dzia\u0142ania. A proces ten opiera si\u0119 na trzech g\u0142\u00f3wnych elementach, kt\u00f3re \u015bci\u015ble ze sob\u0105 wsp\u00f3\u0142pracuj\u0105. S\u0105 to roboty wyszukiwarek (tzw. web crawlers), indeks oraz algorytmy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Roboty_crawlujace_%E2%80%93_zasada_dzialania\"><\/span>Roboty crawluj\u0105ce \u2013 zasada dzia\u0142ania<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zastanawiasz si\u0119, czym s\u0105 roboty crawluj\u0105ce? Okre\u015bla si\u0119 je r\u00f3wnie\u017c jako paj\u0105ki sieciowe i stanowi\u0105 kluczowy element dzia\u0142ania wyszukiwarek<strong>.<\/strong> Dzi\u0119ki nim mo\u017cliwe jest gromadzenie informacji na temat milion\u00f3w witryn internetowych. Roboty te przegl\u0105daj\u0105 ich zawarto\u015b\u0107, analizuj\u0105c struktur\u0119 i tre\u015b\u0107 strony. W trakcie tego procesu zbierane s\u0105 nie tylko informacje tekstowe, ale tak\u017ce multimedia, takie jak obrazy czy filmy.<\/p>\n\n\n\n<p>Dzia\u0142anie robot\u00f3w jest nieustanne, co pozwala na bie\u017c\u0105co aktualizowa\u0107 dane w indeksie wyszukiwarki i dostarcza\u0107 u\u017cytkownikom naj\u015bwie\u017cszych informacji.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Indeks_%E2%80%93_jak_wyszukiwarki_indeksuja_strony_WWW\"><\/span>Indeks \u2013 jak wyszukiwarki indeksuj\u0105 strony WWW?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zebrane przez roboty crawluj\u0105ce dane s\u0105 nast\u0119pnie przetwarzane w procesie indeksowania. Polega on na tworzeniu bazy danych zawieraj\u0105cej informacje o stronach internetowych oraz przypisaniu im odpowiednich fraz kluczowych i parametr\u00f3w. Dzi\u0119ki temu, kiedy u\u017cytkownik wpisuje zapytanie, system jest w stanie b\u0142yskawicznie odnale\u017a\u0107 witryny o tre\u015bciach zgodnych z poszukiwanymi informacjami. W praktyce indeks wyszukiwarki mo\u017cna por\u00f3wna\u0107 do ogromnej biblioteki<strong>,<\/strong> w kt\u00f3rej ka\u017cda strona ma swoje miejsce i jest \u0142atwo dost\u0119pna.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Algorytmy_%E2%80%93_podstawy_wyszukiwarki\"><\/span>Algorytmy \u2013 podstawy wyszukiwarki<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Przed nami ostatni, ale nie mniej istotny element ca\u0142ego procesu. <strong>To w\u0142a\u015bnie algorytmy wyszukiwarki decyduj\u0105 o tym, kt\u00f3re ze znalezionych stron zostan\u0105 wy\u015bwietlone jako pierwsze w wynikach wyszukiwania.<\/strong> Algorytmy te opieraj\u0105 si\u0119 na zestawie regu\u0142 i kryteri\u00f3w, kt\u00f3re oceniaj\u0105 na przyk\u0142ad popularno\u015b\u0107 witryny, liczb\u0119 i jako\u015b\u0107 link\u00f3w prowadz\u0105cych do niej czy u\u017cyte s\u0142owa kluczowe. Im lepiej strona spe\u0142nia te kryteria, tym wy\u017cej b\u0119dzie wy\u015bwietlana w rankingu.<\/p>\n\n\n\n<p>Warto doda\u0107, \u017ce w zasadzie ka\u017cdy algorytm wyszukiwarki jest udoskonalany i modyfikowany przez tw\u00f3rc\u00f3w. Dzieje si\u0119 tak w celu dostarczenia u\u017cytkownikom coraz bardziej precyzyjnych i warto\u015bciowych tre\u015bci, ale tak\u017ce po to, aby utrudni\u0107 manipulowanie pozycjonowaniem stron. W ten spos\u00f3b wy\u015bwietlanie wynik\u00f3w wyszukiwania staje si\u0119 coraz bardziej zaawansowane i skuteczne w dostarczaniu odpowiedzi na zapytania internaut\u00f3w.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e78c642-e432-4a69-aeb2-7ae664918362\"><span class=\"hs-cta-node hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\" id=\"hs-cta-2e78c642-e432-4a69-aeb2-7ae664918362\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-1891 lazyload\" id=\"hs-cta-img-2e78c642-e432-4a69-aeb2-7ae664918362\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e78c642-e432-4a69-aeb2-7ae664918362.png\"  alt=\"Zapisz si\u0119 na newsletter. Dostaniesz e-book w prezencie &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e78c642-e432-4a69-aeb2-7ae664918362', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przewodnik_po_dzialaniu_wyszukiwarki_Google\"><\/span>Przewodnik po dzia\u0142aniu wyszukiwarki Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Czas wspomnie\u0107 o niekwestionowanym liderze rankingu wyszukiwarek internetowych, kt\u00f3ry zrewolucjonizowa\u0142 spos\u00f3b, w jaki odszukujemy informacje w sieci. Dzi\u0119ki zaawansowanym technologiom i ci\u0105g\u0142emu udoskonalaniu swoich algorytm\u00f3w <strong>Google potrafi dostarczy\u0107 u\u017cytkownikom najbardziej trafne i warto\u015bciowe wyniki wyszukiwania<\/strong>.<\/p>\n\n\n\n<p>Przez lata o tym, jak dzia\u0142a wyszukiwarka Google, decydowa\u0142 algorytm Page Rank. By\u0142 to system oceny stron internetowych opracowany przez Larry&#8217;ego Page&#8217;a i Sergeya Brina. Opiera\u0142 si\u0119 nie tylko na ocenie jako\u015bci tre\u015bci, ale r\u00f3wnie\u017c na analizie link\u00f3w prowadz\u0105cych do poszczeg\u00f3lnych stron. Wed\u0142ug za\u0142o\u017ce\u0144, im wi\u0119cej wysokiej jako\u015bci odno\u015bnik\u00f3w prowadzi\u0142o do witryny, tym wy\u017cszy by\u0142 jej PageRank i tym lepiej zosta\u0142a oceniona. Z czasem tworzenie hierarchii opartej na autorytecie i popularno\u015bci stron zacz\u0119to wycofywa\u0107, a w 2016 roku ca\u0142kowicie zrezygnowano z tego narz\u0119dzia.<\/p>\n\n\n\n<p>Dzi\u015b na pozycjonowanie stron w wynikach wyszukiwania wp\u0142ywa ponad 200 r\u00f3\u017cnych czynnik\u00f3w, takich jak zawarto\u015b\u0107 strony, struktura link\u00f3w wewn\u0119trznych, czas \u0142adowania witryny, czy dostosowanie do urz\u0105dze\u0144 mobilnych.<\/p>\n\n\n\n<p>Jednym z kluczowych element\u00f3w jest optymalizacja tre\u015bci pod k\u0105tem s\u0142\u00f3w kluczowych. Robot wyszukiwarki Google analizuje tre\u015b\u0107 strony, aby okre\u015bli\u0107, jakie tematy s\u0105 na niej poruszane i jak dobrze odpowiada ona na potrzeby u\u017cytkownik\u00f3w. Dlatego wa\u017cne jest, aby tworzy\u0107 warto\u015bciowy i unikalny content, kt\u00f3ry b\u0119dzie zawiera\u0107 odpowiednie frazy, kt\u00f3re s\u0105 te\u017c adekwatne do tematyki witryny.<\/p>\n\n\n\n<p>R\u00f3wnie\u017c <strong>struktura link\u00f3w wewn\u0119trznych ma znaczenie dla SEO<\/strong>. Im lepiej zorganizowane s\u0105 odno\u015bniki na stronie, tym szybciej roboty crawluj\u0105ce zrozumiej\u0105 jej tematyk\u0119 i oceni\u0105 warto\u015b\u0107. Dlatego warto dba\u0107 o logiczn\u0105 struktur\u0119 nawigacji oraz stosowa\u0107 odpowiednie anchory tekstowe w linkach wewn\u0119trznych.<\/p>\n\n\n\n<p>Czas \u0142adowania strony oraz jej dostosowanie do urz\u0105dze\u0144 mobilnych to kolejne czynniki, kt\u00f3re maj\u0105 wp\u0142yw na indeksowanie stron internetowych. Google dzia\u0142a tak, aby dostarcza\u0107 u\u017cytkownikom doskona\u0142e do\u015bwiadczenia, dlatego strony, kt\u00f3re \u0142aduj\u0105 si\u0119 szybko i s\u0105 responsywne, maj\u0105 wi\u0119ksze szanse na wysok\u0105 pozycj\u0119 w wynikach wyszukiwania.<\/p>\n\n\n\n<p>W ostatnich latach najpopularniejsze wyszukiwarki internetowe \u2013 w tym Google \u2013 coraz cz\u0119\u015bciej opieraj\u0105 swoje dzia\u0142anie na sztucznej inteligencji. Wprowadzenie algorytmu RankBrain pozwoli\u0142o na lepsze zrozumienie zapyta\u0144 u\u017cytkownik\u00f3w oraz dostarczenie im jeszcze bardziej trafnych tre\u015bci. Roboty crawluj\u0105ce wykorzystuj\u0105 w tym przypadku uczenie maszynowe, aby analizowa\u0107 zapytania i dostosowywa\u0107 wyniki wyszukiwania do indywidualnych oczekiwa\u0144 internaut\u00f3w..<\/p>\n\n\n\n<p>Jak widzisz, <strong>wyszukiwarka Google to zaawansowany system oparty na wielu r\u00f3\u017cnorodnych czynnikach, kt\u00f3re wp\u0142ywaj\u0105 na pozycjonowanie stron w wynikach wyszukiwania<\/strong>. Kluczem do sukcesu jest optymalizacja strony pod k\u0105tem tych czynnik\u00f3w oraz tworzenie warto\u015bciowych tre\u015bci, kt\u00f3re b\u0119d\u0105 odpowiada\u0107 na potrzeby u\u017cytkownik\u00f3w. Dzi\u0119ki temu mo\u017cliwe jest osi\u0105gni\u0119cie wysokich pozycji w wynikach wyszukiwania i przyci\u0105gni\u0119cie wi\u0119kszej liczby odwiedzaj\u0105cych. Zanim zaczniesz, sprawd\u017a <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials?visit_id=638434271652901567-2474949953&amp;rd=1&amp;hl=pl\">wytyczne dla webmaster\u00f3w<\/a>.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e5cebd04-33af-4f8e-875e-99f8f3009805\"><span class=\"hs-cta-node hs-cta-e5cebd04-33af-4f8e-875e-99f8f3009805\" id=\"hs-cta-e5cebd04-33af-4f8e-875e-99f8f3009805\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/e5cebd04-33af-4f8e-875e-99f8f3009805\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-1891 lazyload\" id=\"hs-cta-img-e5cebd04-33af-4f8e-875e-99f8f3009805\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/e5cebd04-33af-4f8e-875e-99f8f3009805.png\"  alt=\"Sprawd\u017a bezp\u0142atnie skuteczno\u015b\u0107 swojej strony &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'e5cebd04-33af-4f8e-875e-99f8f3009805', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_to_jest_wyszukiwarka_i_jak_wyglada_sposob_dzialania_Google_Podsumowanie\"><\/span>Co to jest wyszukiwarka i jak wygl\u0105da spos\u00f3b dzia\u0142ania Google? Podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Najpopularniejsze wyszukiwarki to pot\u0119\u017cne narz\u0119dzia, kt\u00f3re u\u0142atwiaj\u0105 nam codzienne \u017cycie, dostarczaj\u0105c informacje szybko i bezproblemowo.<\/p>\n\n\n\n<p>Dzia\u0142aj\u0105 na zasadzie przeszukiwania sieci WWW za pomoc\u0105 robot\u00f3w (np. <a href=\"https:\/\/wenet.pl\/blog\/list-otwarty-do-pozycjonerow-od-googlebota\/\">Googlebot<\/a>), indeksowania stron i stosowania zaawansowanych algorytm\u00f3w. W przypadku Google, na pozycjonowanie stron wp\u0142ywa ponad 200 r\u00f3\u017cnych czynnik\u00f3w, takich jak zawarto\u015b\u0107 witryny, struktura link\u00f3w wewn\u0119trznych, czas \u0142adowania czy dostosowanie do urz\u0105dze\u0144 mobilnych. Co wi\u0119cej, coraz cz\u0119\u015bciej mo\u017cna zaobserwowa\u0107 wykorzystanie sztucznej inteligencji, co pozwala na lepsze zrozumienie zapyta\u0144 u\u017cytkownik\u00f3w i dostarczenie im jeszcze bardziej trafnych tre\u015bci. Optymalizacja serwisu pod k\u0105tem tych czynnik\u00f3w oraz tworzenie warto\u015bciowej zawarto\u015bci s\u0105 kluczowe dla osi\u0105gni\u0119cia wysokich pozycji w rankingu. Mog\u0105 Ci w tym pom\u00f3c doradcy WeNet \u2013 zam\u00f3w ju\u017c teraz bezp\u0142atn\u0105 wycen\u0119.<\/p>\n\n\n\n<p><strong>Jak widzisz, wyszukiwarki to fascynuj\u0105ce technologie, kt\u00f3re ci\u0105gle si\u0119 rozwijaj\u0105<\/strong>. Dzi\u0119ki nim internauci mog\u0105 codziennie odkrywa\u0107 nowe strony WWW, a tak\u017ce szybko i \u0142atwo odnale\u017a\u0107 potrzebne informacje.<\/p><div class=\"ctvdz69f2cc5b7b525\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1891 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pzixe69f2cc5b7b407 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pzixe69f2cc5b7b407 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pzixe69f2cc5b7b407 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pzixe69f2cc5b7b407 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pzixe69f2cc5b7b407 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vhfxr69f2cc5b7adec\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1891 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vhfxr69f2cc5b7adec {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vhfxr69f2cc5b7adec {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vhfxr69f2cc5b7adec {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vhfxr69f2cc5b7adec {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vhfxr69f2cc5b7adec {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wejbd69f2cc5b7ad75\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1891 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wejbd69f2cc5b7ad75 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wejbd69f2cc5b7ad75 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wejbd69f2cc5b7ad75 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wejbd69f2cc5b7ad75 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wejbd69f2cc5b7ad75 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zcnbm69f2cc5b7ace3\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1891 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zcnbm69f2cc5b7ace3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zcnbm69f2cc5b7ace3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zcnbm69f2cc5b7ace3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zcnbm69f2cc5b7ace3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zcnbm69f2cc5b7ace3 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xbkpk69f2cc5b7ac63\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1891 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xbkpk69f2cc5b7ac63 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xbkpk69f2cc5b7ac63 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xbkpk69f2cc5b7ac63 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xbkpk69f2cc5b7ac63 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xbkpk69f2cc5b7ac63 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lfxaj69f2cc5b7abec\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-1891 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lfxaj69f2cc5b7abec {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lfxaj69f2cc5b7abec {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lfxaj69f2cc5b7abec {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lfxaj69f2cc5b7abec {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lfxaj69f2cc5b7abec {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"oocck69f2cc5b7ab78\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1891 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.oocck69f2cc5b7ab78 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.oocck69f2cc5b7ab78 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.oocck69f2cc5b7ab78 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.oocck69f2cc5b7ab78 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.oocck69f2cc5b7ab78 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wceea69f2cc5b7aaf3\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1891 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wceea69f2cc5b7aaf3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wceea69f2cc5b7aaf3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wceea69f2cc5b7aaf3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wceea69f2cc5b7aaf3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wceea69f2cc5b7aaf3 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dpqly69f2cc5b7aa46\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1891 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            4.7\/5 - (16 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gdy szukasz czego\u015b w Google, b\u0142yskawicznie dostajesz list\u0119 wynik\u00f3w z ca\u0142ego internetu. 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