{"id":1966,"date":"2016-09-15T16:33:09","date_gmt":"2016-09-15T14:33:09","guid":{"rendered":"http:\/\/wenet.pl\/?p=1966"},"modified":"2023-09-05T10:31:59","modified_gmt":"2023-09-05T08:31:59","slug":"nie-lubisz-pisac-google-cie-nie-polubi","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/nie-lubisz-pisac-google-cie-nie-polubi\/","title":{"rendered":"Nie lubisz pisa\u0107? Google Ci\u0119 nie polubi ;-)"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>\u015amia\u0142o mo\u017cna broni\u0107 tezy, \u017ce dwoma <a href=\"http:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"noopener\">najwa\u017cniejszymi czynnikami wp\u0142ywaj\u0105cymi na pozycje strony www<\/a> w wynikach wyszukiwania Google s\u0105 linki kieruj\u0105ce do tej witryny internetowej oraz tre\u015b\u0107, kt\u00f3ra si\u0119 na niej znajduje.<\/strong><\/p>\n<p style=\"text-align: justify;\">Przez tre\u015b\u0107 nale\u017cy tu rozumie\u0107 nie tylko sam\u0105 zawarto\u015b\u0107 tekstow\u0105 (cho\u0107 jej jako\u015b\u0107 i r\u00f3wnie\u017c obszerno\u015b\u0107 maj\u0105 znaczenie absolutnie kluczowe) widoczn\u0105 na stronie g\u0142\u00f3wnej, na podstronach oraz w za\u0142\u0105czonych dokumentach do pobrania, ale tak\u017ce inne wa\u017cne czynniki wp\u0142ywaj\u0105ce na pozycje w wyszukiwarce internetowej, jak np. metatagi Title czy opisy obrazk\u00f3w.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1968 colorbox-1966 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/09\/pisaniepodseo1.jpeg\" alt=\"tre\u015b\u0107 bardzo wa\u017cnym elementem SEO\" width=\"700\" height=\"662\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/09\/pisaniepodseo1.jpeg 700w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/09\/pisaniepodseo1-169x160.jpeg 169w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/09\/pisaniepodseo1-317x300.jpeg 317w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/09\/pisaniepodseo1-696x658.jpeg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/09\/pisaniepodseo1-444x420.jpeg 444w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/662;\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>Zdecydowanie <a href=\"http:\/\/backlinko.com\/search-engine-ranking\" target=\"_blank\" rel=\"noopener\">najwa\u017cniejsze znaczenie w osi\u0105ganiu wysokich pozycji w wynikach wyszukiwania<\/a> (ale r\u00f3wnie\u017c zwi\u0119kszaj\u0105ce szeroko rozumian\u0105 konwersj\u0119 witryny) s\u0105 teksty zawarte na stronie \u2013 wa\u017cne, aby by\u0142y: <\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>oryginalne<\/strong> (kopie tekst\u00f3w z innych witryn s\u0105 absolutnie niedopuszczalne),<\/li>\n<li style=\"text-align: justify;\"><strong>zawiera\u0142y odpowiednie s\u0142owa kluczowe oraz ich synonimy<\/strong> (dobrane ze wzgl\u0119du na bran\u017c\u0119\/temat witryny i cz\u0119stotliwo\u015b\u0107 wyszukiwania w wyszukiwarce),<\/li>\n<li style=\"text-align: justify;\"><strong>najwa\u017cniejsze s\u0142owa kluczowe pojawia\u0142y si\u0119 z wi\u0119ksz\u0105 cz\u0119stotliwo\u015bci\u0105<\/strong> w tre\u015bci od innych wyra\u017ce\u0144, jednak maj\u0105c na uwadze, by nie przekroczy\u0142y progu przesycenia \u2013 najcz\u0119\u015bciej do kilku % ca\u0142o\u015bci tekstu,<\/li>\n<li style=\"text-align: justify;\"><strong>zawiera\u0142y s\u0142owa kluczowe w odpowiedniej kolejno\u015bci<\/strong>,<\/li>\n<li style=\"text-align: justify;\">bardzo wa\u017cna jest tak\u017ce <strong>struktura nag\u0142\u00f3wk\u00f3w, szczeg\u00f3lnie H1 oraz H2, odzwierciedlaj\u0105ca wag\u0119 s\u0142\u00f3w kluczowych<\/strong>,<\/li>\n<li style=\"text-align: justify;\"><strong>teksty powinny by\u0107 jak najbardziej obszerne<\/strong>, dog\u0142\u0119bnie przedstawiaj\u0105ce opisywany temat \u2013 witryna zawieraj\u0105ca \u015bladow\u0105 zawarto\u015b\u0107 tekstow\u0105 na swojej stronie g\u0142\u00f3wnej, kt\u00f3ra dodatkowo zawiera tylko kilka podstron z ma\u0142o rozbudowan\u0105 tre\u015bci\u0105, najprawdopodobniej b\u0119dzie mia\u0142a powa\u017cne problemy z uzyskaniem dobrych pozycji w wynikach wyszukiwania, nawet pomimo \u015bwietnego profilu link\u00f3w przychodz\u0105cych.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Do pozosta\u0142ych czynnik\u00f3w wp\u0142ywaj\u0105cych na zawarto\u015b\u0107 semantyczn\u0105 witryny mo\u017cna zaliczy\u0107: <\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">metatagi Title oraz Description strony g\u0142\u00f3wnej oraz podstron \u2013 nadal skuteczn\u0105 metod\u0105 jest zawarcie najwa\u017cniejszej frazy na samym pocz\u0105tku Title,<\/li>\n<li style=\"text-align: justify;\">frazy zawarte w <a href=\"https:\/\/wenet.pl\/blog\/adres-url-tworzyc-przyjazne-adresy-stron-www\/\">URL<\/a> podstron, w tym szczeg\u00f3lnie podstron wy\u017cszego rz\u0119du, np. kategorii produkt\u00f3w czy us\u0142ug. Stronie www, w adresie kt\u00f3rej widnieje okre\u015blone s\u0142owo kluczowe \u0142atwiej osi\u0105gn\u0105\u0107 wysokie pozycje na to s\u0142owo kluczowe w wynikach zapytania Google (www. domenaxyz.pl\/kredyt\/kredyt-konsolidacyjny b\u0119dzie bardziej efektywna od www. domenaxyz.pl\/kategoria-3\/produkt-2),<\/li>\n<li style=\"text-align: justify;\">opisy (parametr ALT) oraz wy\u015bwietlaj\u0105ce si\u0119 u\u017cytkownikowi po najechaniu wska\u017anikiem myszy tytu\u0142y wykorzystanych na stronie plik\u00f3w graficznych i multimedi\u00f3w; znaczenie maj\u0105 r\u00f3wnie\u017c frazy zawarte w nazwach wykorzystywanych w witrynie plik\u00f3w graficznych i multimedialnych,<\/li>\n<li style=\"text-align: justify;\">bardzo wa\u017cne s\u0105 frazy zawarte w linkach wewn\u0119trznych (w tym zw\u0142aszcza w menu witryny), jak i w odno\u015bnikach zewn\u0119trznych, kieruj\u0105cych do innych witryn, najlepiej tematycznie powi\u0105zanych,<\/li>\n<li style=\"text-align: justify;\">istotne s\u0105 r\u00f3wnie\u017c frazy zawarte we w\u0142a\u015bciwo\u015bciach dokument\u00f3w np. PDF lub DOC \u2013 a wi\u0119c tytu\u0142 oraz temat dokumentu przedstawiony we w\u0142a\u015bciwo\u015bciach pliku tak\u017ce powinien zawiera\u0107 frazy kluczowe.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Wszystkie powy\u017csze czynniki powinny by\u0107 ze sob\u0105 maksymalnie sp\u00f3jne<\/strong> &#8211; nieco rozwijaj\u0105c ten w\u0105tek, najbardziej korzystny jest stan, kiedy w Title strony g\u0142\u00f3wnej pojawia si\u0119 wyra\u017cenie kluczowe najcz\u0119\u015bciej pojawiaj\u0105ce si\u0119 w ca\u0142ej witrynie, a w Title podstrony pojawia si\u0119 fraza najcz\u0119\u015bciej wyst\u0119puj\u0105ca na tej podstronie. Dodatkowo najwa\u017cniejsze s\u0142owo kluczowe zawarte w Title podstrony powinno pojawi\u0107 si\u0119 w jej URL.<\/p>\n<p style=\"text-align: justify;\">Do innych powi\u0105zanych z tre\u015bci\u0105 czynnik\u00f3w pozytywnie wp\u0142ywaj\u0105cych na pozycje witryny w wynikach wyszukiwania nale\u017c\u0105 <strong>cz\u0119stotliwo\u015b\u0107 zmian w tre\u015bci oraz skala tych zmian<\/strong>. Im wi\u0119cej zmian w tre\u015bci (szczeg\u00f3lnie je\u015bli wi\u0105\u017ce si\u0119 to z dodaniem nowych tekst\u00f3w, oczywi\u015bcie zoptymalizowanych ze wzgl\u0119du na zawarto\u015b\u0107 s\u0142\u00f3w kluczowych), a tak\u017ce do tych zmian dochodzi cz\u0119\u015bciej, tym \u0142askawszym okiem spogl\u0105da Google na tak\u0105 witryn\u0119, widz\u0105c w niej \u017ar\u00f3d\u0142o warto\u015bciowej i aktualnej informacji dla u\u017cytkownik\u00f3w.<\/p>\n<p style=\"text-align: justify;\"><strong>Czego nale\u017cy si\u0119 obawia\u0107 i unika\u0107 na stronie:<\/strong><\/p><div class=\"eehgd69f2c6fec4b9b\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1966 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ydazh69f2c6fec4ab0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ydazh69f2c6fec4ab0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ydazh69f2c6fec4ab0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ydazh69f2c6fec4ab0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ydazh69f2c6fec4ab0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ernbd69f2c6fec4a3f\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1966 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ernbd69f2c6fec4a3f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ernbd69f2c6fec4a3f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ernbd69f2c6fec4a3f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ernbd69f2c6fec4a3f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ernbd69f2c6fec4a3f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"nsstl69f2c6fec49a6\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1966 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nsstl69f2c6fec49a6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nsstl69f2c6fec49a6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nsstl69f2c6fec49a6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nsstl69f2c6fec49a6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nsstl69f2c6fec49a6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"cljfx69f2c6fec492d\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1966 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.cljfx69f2c6fec492d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.cljfx69f2c6fec492d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.cljfx69f2c6fec492d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.cljfx69f2c6fec492d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.cljfx69f2c6fec492d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vswax69f2c6fec48bd\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1966 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vswax69f2c6fec48bd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vswax69f2c6fec48bd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vswax69f2c6fec48bd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vswax69f2c6fec48bd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vswax69f2c6fec48bd {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"rbpxj69f2c6fec4848\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-1966 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.rbpxj69f2c6fec4848 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.rbpxj69f2c6fec4848 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.rbpxj69f2c6fec4848 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.rbpxj69f2c6fec4848 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.rbpxj69f2c6fec4848 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fcvgz69f2c6fec47d7\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1966 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fcvgz69f2c6fec47d7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fcvgz69f2c6fec47d7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fcvgz69f2c6fec47d7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fcvgz69f2c6fec47d7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fcvgz69f2c6fec47d7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"drqit69f2c6fec4762\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1966 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.drqit69f2c6fec4762 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.drqit69f2c6fec4762 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.drqit69f2c6fec4762 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.drqit69f2c6fec4762 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.drqit69f2c6fec4762 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hlofj69f2c6fec46db\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-1966 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hlofj69f2c6fec46db {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hlofj69f2c6fec46db {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hlofj69f2c6fec46db {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hlofj69f2c6fec46db {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hlofj69f2c6fec46db {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n<ul>\n<li style=\"text-align: justify;\">tre\u015bci skopiowanej z innych witryn, nawet po pewnych stylistycznych przer\u00f3bkach,<\/li>\n<li style=\"text-align: justify;\">zduplikowanej tre\u015bci bez prawid\u0142owego wskazania w kodzie \u017ar\u00f3d\u0142a oryginalnej tre\u015bci w obr\u0119bie tej samej witryny,<\/li>\n<li style=\"text-align: justify;\">przesycenia s\u0142owami kluczowymi (zar\u00f3wno w tek\u015bcie na stronie, jak i w jej Title oraz Description, w opisach i tytu\u0142ach obrazk\u00f3w, w za\u0142\u0105czonych dokumentach i ich w\u0142a\u015bciwo\u015bciach, etc.),<\/li>\n<li style=\"text-align: justify;\">pustych podstron, gdzie niemal lub wcale nie ma jakiejkolwiek tre\u015bci, kt\u00f3re jednak posiadaj\u0105 metatagi Title i Description wskazuj\u0105ce na obecno\u015b\u0107 zawarto\u015bci, kt\u00f3rej w istocie nie ma,<\/li>\n<li style=\"text-align: justify;\">nie warto r\u00f3wnie\u017c wpisywa\u0107 Keywords \u2013 Google ju\u017c dawno nie bierze ich pod uwag\u0119.<\/li>\n<\/ul>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1966&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;9&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;4.3\\\/5 - (9 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Nie lubisz pisa\u0107? 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