{"id":2124,"date":"2023-07-31T16:31:45","date_gmt":"2023-07-31T14:31:45","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=2124"},"modified":"2023-08-30T16:20:58","modified_gmt":"2023-08-30T14:20:58","slug":"reklamy-na-messengerze","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/reklamy-na-messengerze\/","title":{"rendered":"Reklamy na messengerze &#8211; co to jest?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/reklama-na-messenger-min.jpg\" alt=\"reklama messenger\" class=\"wp-image-8677 colorbox-2124 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/reklama-na-messenger-min.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/reklama-na-messenger-min-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/reklama-na-messenger-min-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/reklama-na-messenger-min-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/reklama-na-messenger-min-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/reklama-na-messenger-min-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/reklama-na-messenger-min-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Wojna o klienta pomi\u0119dzy gigantami ca\u0142y czas trwa. Co chwil\u0119 s\u0142yszymy z medi\u00f3w o nowo\u015bciach w sieciach reklamowych Google\u2019a i Facebooka. Nowe narz\u0119dzia wspomagaj\u0105ce tworzenie reklam, coraz bardziej rozbudowane formaty reklamowe oraz poszerzanie zasi\u0119gu odbiorc\u00f3w to naturalne dzia\u0142ania maj\u0105ce na celu utrzyma\u0107 tempo wzrostu przychod\u00f3w z reklam po obu stronach. Ale jak to si\u0119 ma&nbsp;do rodzimego rynku biznesu w kt\u00f3rym udzia\u0142 sektora M\u015aP wynosi a\u017c 72% PKB?<\/strong><a href=\"https:\/\/wenet.pl\/blog\/reklamy-na-messengerze\/#_ftn1\"><strong>[1]<\/strong><\/a><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/reklamy-na-messengerze\/#Co_to_jest_Messenger_na_Facebooku\" >Co to jest Messenger na Facebooku?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/reklamy-na-messengerze\/#Poczatki_i_rozwoj_Messengera\" >Pocz\u0105tki i rozw\u00f3j Messengera<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/reklamy-na-messengerze\/#Rodzaje_reklam_na_Messengerze\" >Rodzaje reklam na Messengerze<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/reklamy-na-messengerze\/#Jak_dziala_Messenger_Nowy_format_reklamowy\" >Jak dzia\u0142a Messenger? Nowy format reklamowy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/reklamy-na-messengerze\/#Korzystasz_z_Messengera_Odkryj_nowe_mozliwosci\" >Korzystasz z Messengera? Odkryj nowe mo\u017cliwo\u015bci.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/reklamy-na-messengerze\/#Jak_wykorzystac_Messengera_w_marketingu_Millenialsi_%E2%80%93_pokolenie_wymagajacych_klientow\" >Jak wykorzysta\u0107 Messengera w marketingu? Millenialsi \u2013 pokolenie wymagaj\u0105cych klient\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/reklamy-na-messengerze\/#Rozmowy_tekstowe_i_wideo_nie_ilosc_ale_jakosc\" >Rozmowy tekstowe i wideo: nie ilo\u015b\u0107, ale jako\u015b\u0107!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/reklamy-na-messengerze\/#Jak_wykorzystac_Messengera_w_marketingu_Rozmawiaj_ze_swoimi_fanami\" >Jak wykorzysta\u0107 Messengera w marketingu? Rozmawiaj ze swoimi fanami!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/reklamy-na-messengerze\/#Jak_wylaczyc_reklamy_na_Messengerze\" >Jak wy\u0142\u0105czy\u0107 reklamy na Messengerze?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/reklamy-na-messengerze\/#_Korzystanie_z_reklam_na_Messengerze_%E2%80%93_podsumowanie\" >&nbsp;Korzystanie z reklam na Messengerze \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_to_jest_Messenger_na_Facebooku\"><\/span><strong>Co to jest Messenger na Facebooku?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Chc\u0105c da\u0107 u\u017cytkownikom mo\u017cliwo\u015b\u0107 pozostania w ci\u0105g\u0142ym kontakcie ze znajomymi, Facebook stworzy\u0142 aplikacj\u0119, kt\u00f3ra pozwala na tworzenie konwersacji. Jest to szybki i wygodny spos\u00f3b porozumiewania si\u0119, &nbsp;stopniowo spychaj\u0105cy e-maile, a nawet SMS-y do grupy komunikacji formalnej. Z <strong>Messengera na Facebooku<\/strong> korzysta obecnie 79% Polak\u00f3w! [2] Nie dziwi wi\u0119c fakt, \u017ce podstawow\u0105 form\u0105 komunikacji m\u0142odego pokolenia sta\u0142a si\u0119 w\u0142a\u015bnie ta aplikacja. Messenger pozwala bowiem na \u0142atwe komunikowanie si\u0119 za darmo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Poczatki_i_rozwoj_Messengera\"><\/span><strong>Pocz\u0105tki i rozw\u00f3j Messengera<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pierwotnie, komunikacja na Facebooku odbywa\u0142a si\u0119 poprzez wbudowany w serwis chat, kt\u00f3ry po raz pierwszy zosta\u0142 udost\u0119pniony u\u017cytkownikom w 2008 roku. By\u0142 to prosty spos\u00f3b na wymian\u0119 wiadomo\u015bci tekstowych mi\u0119dzy znajomymi w serwisie spo\u0142eczno\u015bciowym. W miar\u0119 up\u0142ywu czasu i wzrostu liczby aktywnych u\u017cytkownik\u00f3w Facebooka, firma zdecydowa\u0142a si\u0119 na rozwini\u0119cie tej funkcji i stworzenie osobnej aplikacji dedykowanej do komunikacji \u2013 Messengera. Dzi\u0119ki niej dost\u0119pna jest <strong>mo\u017cliwo\u015b\u0107 wysy\u0142ania wiadomo\u015bci<\/strong> bez limitu.<\/p>\n\n\n\n<p>Kluczowy moment dla rozwoju Messengera nast\u0105pi\u0142 w 2014 roku, kiedy to Facebook zdecydowa\u0142 si\u0119 wyodr\u0119bni\u0107 komunikator jako osobn\u0105 aplikacj\u0119 mobiln\u0105 dla system\u00f3w iOS i Android. Cho\u0107 pocz\u0105tkowo decyzja ta spotka\u0142a si\u0119 z negatywnym odbiorem ze strony u\u017cytkownik\u00f3w, kt\u00f3rzy musieli pobra\u0107 dodatkow\u0105 aplikacj\u0119, z czasem Messenger zyska\u0142 swoj\u0105 popularno\u015b\u0107 i zacz\u0105\u0142 by\u0107 postrzegany jako niezale\u017cne narz\u0119dzie komunikacji spo\u0142eczno\u015bciowej pozwalaj\u0105ce na <strong>nieograniczone rozmowy<\/strong>.<\/p>\n\n\n\n<p>W ci\u0105gu ostatnich lat Messenger wprowadzi\u0142 wiele prze\u0142omowych funkcji, kt\u00f3re przyczyni\u0142y si\u0119 do jego dynamicznego rozwoju. Nale\u017cy do nich mi\u0119dzy innymi mo\u017cliwo\u015b\u0107 prowadzenia rozm\u00f3w g\u0142osowych i wideorozm\u00f3w (czat wideo), co uczyni\u0142o aplikacj\u0119 konkurencyjn\u0105 dla innych popularnych komunikator\u00f3w, takich jak Skype (wysokiej jako\u015bci rozmowy wideo) czy WhatsApp. Kolejnym istotnym elementem by\u0142o wprowadzenie obs\u0142ugi GIF\u00f3w oraz naklejek, umo\u017cliwiaj\u0105cych bardziej ekspresyjn\u0105 i zabawn\u0105 form\u0119 wymiany wiadomo\u015bci mi\u0119dzy u\u017cytkownikami. W ten spos\u00f3b grupowe rozmowy s\u0105 jeszcze \u0142atwiejsze.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-2124 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rodzaje_reklam_na_Messengerze\"><\/span><strong>Rodzaje reklam na Messengerze<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pierwszym krokiem w odkrywaniu tajnik\u00f3w marketingu na Messengerze jest zrozumienie r\u00f3\u017cnych rodzaj\u00f3w reklam dost\u0119pnych dla u\u017cytkownik\u00f3w. Og\u00f3lnie rzecz bior\u0105c, reklamy na Messengerze mo\u017cemy podzieli\u0107 na trzy g\u0142\u00f3wne kategorie, kt\u00f3re obejmuj\u0105 wiadomo\u015bci sponsorowane, reklamy wy\u015bwietlane w zak\u0142adce &#8220;Odkrywaj&#8221; oraz reklamy w formie odpowiedzi automatycznych podczas interakcji z u\u017cytkownikami, to formy wysy\u0142ania wiadomo\u015bci. Ka\u017cdy z tych sposob\u00f3w ma swoje unikalne cechy i mo\u017ce przynie\u015b\u0107 oczekiwane rezultaty, je\u015bli zostanie dobrze wykorzystany.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_dziala_Messenger_Nowy_format_reklamowy\"><\/span><strong>Jak dzia\u0142a Messenger? Nowy format reklamowy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Do tej pory w sieci reklamowej Facebooka istnia\u0142o kilka miejsc wy\u015bwietlania si\u0119 reklam, m.in. g\u0142\u00f3wny newsfeed portalu, prawa kolumna, gry i aplikacje nale\u017c\u0105ce do sieci reklamowej, a nawet Instagram. Do grona tych miejsc do\u0142\u0105czy\u0142a aplikacja Messenger!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Korzystasz_z_Messengera_Odkryj_nowe_mozliwosci\"><\/span><strong>Korzystasz z Messengera? Odkryj nowe mo\u017cliwo\u015bci.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Do funkcji Messengera nale\u017cy przede wszystkim pozyskiwanie ruchu na stron\u0119 WWW \u2013 aspekt reklam najbardziej doceniany przez ma\u0142ych przedsi\u0119biorc\u00f3w. Proces pozyskiwania ruchu odbywa\u0107 si\u0119 b\u0119dzie podobnie, jak w przypadku reklam na Facebooku. Dodatkow\u0105 (znan\u0105 ju\u017c z Facebooka) mo\u017cliwo\u015bci\u0105 b\u0119dzie integracja reklamy z katalogiem produkt\u00f3w oraz mierzenie jej efektywno\u015bci za pomoc\u0105 Facebook Analytics.&nbsp;<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-2124 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Sprawd\u017a, jak wypromowa\u0107 firm\u0119 na lokalnym rynku &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_wykorzystac_Messengera_w_marketingu_Millenialsi_%E2%80%93_pokolenie_wymagajacych_klientow\"><\/span><strong>Jak wykorzysta\u0107 Messengera w marketingu? Millenialsi \u2013 pokolenie wymagaj\u0105cych klient\u00f3w<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u0142ode pokolenie wchodz\u0105ce obecnie w etap produkcyjny znacz\u0105co r\u00f3\u017cni si\u0119 pod wzgl\u0119dem \u015bcie\u017cek zakupowych od swoich poprzednik\u00f3w. Szybko\u015b\u0107 komunikacji otworzy\u0142a nowe drogi pozyskiwania informacji o produktach czy us\u0142ugach, a nadmiar komunikat\u00f3w reklamowych przysparza o zawr\u00f3t g\u0142owy. Dlatego trudnym zadaniem ma\u0142ych i \u015brednich przedsi\u0119biorstw jest znalezienie sposobu, kt\u00f3ry pozwoli im wyr\u00f3\u017cni\u0107 si\u0119 na tle konkurencji. Uniwersalny komunikator pozwoli na kontakt z grup\u0105 os\u00f3b.<\/p>\n\n\n\n<p>Wykorzystuj\u0105c nowy format reklamowy, z jednej strony dok\u0142adamy swoj\u0105 cegie\u0142k\u0119 do tego reklamowego chaosu, z drugiej za\u015b \u2013 \u201ekto nie ryzykuje, ten szampana nie pije\u201d i du\u017cym prawdopodobie\u0144stwem jest, \u017ce pierwsze naprawd\u0119 przemy\u015blane kampanie zostan\u0105 dostrze\u017cone przez u\u017cytkownik\u00f3w aplikacji. Nale\u017cy jednak pami\u0119ta\u0107 o tym, \u017ce nie wszyscy u\u017cytkownicy ochoczo przyjm\u0105 nasze tre\u015bci reklamowe na Messengerze na Facebooku. Za przyk\u0142ad mo\u017ce pos\u0142u\u017cy\u0107 tutaj wprowadzenie reklam w aplikacji Instagram, gdzie do test\u00f3w wybrano znan\u0105 mark\u0119, kt\u00f3ra z tego powodu przesz\u0142a niema\u0142y kryzys wizerunkowy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rozmowy_tekstowe_i_wideo_nie_ilosc_ale_jakosc\"><\/span><strong>Rozmowy tekstowe i wideo: nie ilo\u015b\u0107, ale jako\u015b\u0107!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Inwestuj\u0105c w reklam\u0119 na Messengerze, nale\u017cy nastawi\u0107 si\u0119 na przygotowanie nowej linii kreacji, a nawet ca\u0142ej strategii komunikacji. \u201eUniwersalne\u201d reklamy&nbsp; pojawiaj\u0105ce si\u0119 pomi\u0119dzy konwersacjami nie przynios\u0105 zamierzonego efektu \u2013 a nawet mog\u0105 wywo\u0142a\u0107 irytacj\u0119 w\u015br\u00f3d u\u017cytkownik\u00f3w. Tylko kreacje w naturalny spos\u00f3b wykorzystuj\u0105ce specyfik\u0119 aplikacji odnios\u0105 zamierzony efekt. Nale\u017cy pami\u0119ta\u0107, \u017ce Messenger s\u0142u\u017cy do rozm\u00f3w, dlatego kreacje firm powinny do tego w\u0142a\u015bnie nawi\u0105zywa\u0107 w swojej tre\u015bci i grafice. Tym samym \u2013 nie warto inwestowa\u0107 w nowy format reklamowy bez wcze\u015bniejszego przygotowania si\u0119. <em>\u201ePorozmawiajmy o Twojej firmie!\u201d zamiast \u201eSprawd\u017a ofert\u0119 biura rachunkowego XYZ!\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_wykorzystac_Messengera_w_marketingu_Rozmawiaj_ze_swoimi_fanami\"><\/span><strong>Jak wykorzysta\u0107 Messengera w marketingu? Rozmawiaj ze swoimi fanami!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Najci\u0119\u017cszym grzechem na Facebooku&nbsp;firm z sektora M\u015aP jest brak komunikacji z klientami. Traktuj\u0105c fanpage jako s\u0142up og\u0142oszeniowy, odcinaj\u0105c si\u0119 od wiadomo\u015bci prywatnych i komentarzy, wyrabiamy sobie opini\u0119 marki zamkni\u0119tej na dyskusj\u0119. St\u0105d niech nie zdziwi fakt, \u017ce kampania przeprowadzona na Messengerze nie zostanie przyj\u0119ta przez u\u017cytkownik\u00f3w optymistycznie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_wylaczyc_reklamy_na_Messengerze\"><\/span><strong>Jak wy\u0142\u0105czy\u0107 reklamy na Messengerze?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jednym z rozwi\u0105za\u0144, aby wy\u0142\u0105czy\u0107 reklamy na Messengerze, jest wy\u0142\u0105czenie personalizacji reklam na swoim koncie Facebook. W ten spos\u00f3b, cho\u0107 nie pozb\u0119dziemy si\u0119 reklam ca\u0142kowicie, b\u0119d\u0105 one mniej dopasowane do naszych preferencji i potencjalnie mniej denerwuj\u0105ce. Aby to zrobi\u0107, post\u0119puj wed\u0142ug poni\u017cszych instrukcji:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>zaloguj si\u0119 do swojego konta na Facebooku,<\/li>\n\n\n\n<li>kliknij w strza\u0142k\u0119 w prawym g\u00f3rnym rogu strony i wybierz &#8220;Ustawienia i prywatno\u015b\u0107&#8221;, a nast\u0119pnie &#8220;Ustawienia&#8221;,<\/li>\n\n\n\n<li>w lewym menu wybierz zak\u0142adk\u0119 &#8220;Reklamy&#8221;,<\/li>\n\n\n\n<li>w opcji &#8220;Twoje preferencje dotycz\u0105ce reklam&#8221; znajd\u017a i kliknij w &#8220;Ustawienia i informacje&#8221;,<\/li>\n\n\n\n<li>nast\u0119pnie wybierz &#8220;Opcje zarz\u0105dzania danymi&#8221;, a potem &#8220;Wy\u0142\u0105cz&#8221;.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Korzystanie_z_reklam_na_Messengerze_%E2%80%93_podsumowanie\"><\/span><strong>&nbsp;Korzystanie z reklam na Messengerze \u2013 podsumowanie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Chc\u0105c wykorzysta\u0107 potencja\u0142 reklamowy Messengera i stworzy\u0107 naprawd\u0119 skuteczn\u0105 kampani\u0119 oraz mie\u0107 kontakt z grup\u0105 os\u00f3b-klient\u00f3w, nale\u017cy odpowiednio si\u0119 do niej przygotowa\u0107:<\/p>\n\n\n\n<p>\u2013 stworzy\u0107 nowe kreacje i strategi\u0119 komunikacji wpisuj\u0105c\u0105 si\u0119 w \u015brodowisko aplikacji,<\/p>\n\n\n\n<p>\u2013 zadba\u0107 o komunikacj\u0119 na fanpage\u2019u \u2013 nawi\u0105zywa\u0107 relacje z fanami,<\/p>\n\n\n\n<p>\u2013 ustali\u0107 cel kampanii oraz cele po\u015brednie,<\/p>\n\n\n\n<p>\u2013 by\u0107 przygotowanym na fal\u0119 krytyki ze strony grupy u\u017cytkownik\u00f3w negatywnie odbieraj\u0105cych reklamy.<\/p>\n\n\n\n<p>Jak wida\u0107, mimo du\u017cych mo\u017cliwo\u015bci, jakie daje nam Messenger, zadanie nie jest \u0142atwe \u2013 dlatego wchodz\u0105c ze swoj\u0105 firm\u0105 na now\u0105 \u015bcie\u017ck\u0119 reklamow\u0105 nie nale\u017cy eksperymentowa\u0107, nie maj\u0105c odpowiedniego do\u015bwiadczenia. Tylko wyspecjalizowane w marketingu internetowym agencje s\u0105 w stanie przygotowa\u0107 odpowiednio komunikat reklamowy, obra\u0107 odpowiednie cele kampanii oraz zapobiec ewentualnej krytyce ze strony przeciwnik\u00f3w reklam.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0179r\u00f3d\u0142a:<\/p>\n\n\n\n<p>[1]&nbsp;Dane PARP&nbsp;<a href=\"https:\/\/www.parp.gov.pl\/component\/content\/article\/82282:jubileuszowy-raport-parp-msp-niezaprzeczalnie-najwazniejszym-ogniwem-polskiej-gospodarki\">https:\/\/www.parp.gov.pl\/component\/content\/article\/82282:jubileuszowy-raport-parp-msp-niezaprzeczalnie-najwazniejszym-ogniwem-polskiej-gospodarki<\/a><\/p>\n\n\n\n<p>[2] <a href=\"https:\/\/datareportal.com\/reports\/digital-2023-poland\">https:\/\/datareportal.com\/reports\/digital-2023-poland<\/a><\/p><div class=\"ijwdy69f2c6e6e8901\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2124 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jfeix69f2c6e6e77dd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jfeix69f2c6e6e77dd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jfeix69f2c6e6e77dd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jfeix69f2c6e6e77dd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jfeix69f2c6e6e77dd {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"zmuwc69f2c6e6e7764\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2124 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zmuwc69f2c6e6e7764 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zmuwc69f2c6e6e7764 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zmuwc69f2c6e6e7764 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zmuwc69f2c6e6e7764 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zmuwc69f2c6e6e7764 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dyump69f2c6e6e76f0\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2124 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dyump69f2c6e6e76f0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dyump69f2c6e6e76f0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dyump69f2c6e6e76f0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dyump69f2c6e6e76f0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dyump69f2c6e6e76f0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fxhkn69f2c6e6e7679\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2124 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fxhkn69f2c6e6e7679 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fxhkn69f2c6e6e7679 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fxhkn69f2c6e6e7679 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fxhkn69f2c6e6e7679 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fxhkn69f2c6e6e7679 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pipip69f2c6e6e75fd\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2124 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pipip69f2c6e6e75fd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pipip69f2c6e6e75fd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pipip69f2c6e6e75fd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pipip69f2c6e6e75fd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pipip69f2c6e6e75fd {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wzcul69f2c6e6e7584\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-2124 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wzcul69f2c6e6e7584 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wzcul69f2c6e6e7584 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wzcul69f2c6e6e7584 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wzcul69f2c6e6e7584 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wzcul69f2c6e6e7584 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"mghzr69f2c6e6e7509\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2124 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.mghzr69f2c6e6e7509 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.mghzr69f2c6e6e7509 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.mghzr69f2c6e6e7509 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.mghzr69f2c6e6e7509 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.mghzr69f2c6e6e7509 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lwovr69f2c6e6e748a\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2124 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lwovr69f2c6e6e748a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lwovr69f2c6e6e748a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lwovr69f2c6e6e748a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lwovr69f2c6e6e748a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lwovr69f2c6e6e748a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"nyvud69f2c6e6e73f7\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2124 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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Co chwil\u0119 s\u0142yszymy z medi\u00f3w o nowo\u015bciach w sieciach reklamowych Google\u2019a i Facebooka. Nowe narz\u0119dzia wspomagaj\u0105ce tworzenie reklam, coraz bardziej rozbudowane formaty reklamowe oraz poszerzanie zasi\u0119gu odbiorc\u00f3w to naturalne dzia\u0142ania maj\u0105ce na celu utrzyma\u0107 tempo wzrostu przychod\u00f3w z reklam po obu stronach. Ale jak to si\u0119 ma&nbsp;do [&hellip;]<\/p>\n","protected":false},"author":101040,"featured_media":8282,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[145,350,54,75,76,243,489,254,564,125,241],"class_list":["post-2124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-facebook","tag-facebook-ads","tag-facebook-ads-manager","tag-marketplace","tag-messenger","tag-meta","tag-social-media","tag-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reklamy na messengerze - WeNet<\/title>\n<meta name=\"description\" content=\"Wojna o klienta pomi\u0119dzy gigantami ca\u0142y czas trwa. 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