{"id":2141,"date":"2017-08-03T09:55:57","date_gmt":"2017-08-03T07:55:57","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=2141"},"modified":"2023-09-05T10:29:19","modified_gmt":"2023-09-05T08:29:19","slug":"seo-dla-e-commerce-6-sposobow-opisy-produktow-ktore-dzialaja","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/seo-dla-e-commerce-6-sposobow-opisy-produktow-ktore-dzialaja\/","title":{"rendered":"SEO dla e-commerce: 6 sposob\u00f3w na opisy produkt\u00f3w, kt\u00f3re dzia\u0142aj\u0105!"},"content":{"rendered":"<p>Prowadzisz e-sklep? Chcesz, by by\u0142 lepiej widoczny w wyszukiwarce? W naszym poradniku podpowiemy, jak stworzy\u0107 dobre opisy produkt\u00f3w z uwzgl\u0119dnieniem zasad SEO.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2142  colorbox-2141 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/08\/6-sposob\u00f3w-na-opisy-produkt\u00f3w-1191x1200.jpg\" alt=\"6 sposob\u00f3w na opisy produkt\u00f3w\" width=\"549\" height=\"553\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/08\/6-sposob\u00f3w-na-opisy-produkt\u00f3w-1191x1200.jpg 1191w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/08\/6-sposob\u00f3w-na-opisy-produkt\u00f3w-159x160.jpg 159w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/08\/6-sposob\u00f3w-na-opisy-produkt\u00f3w-298x300.jpg 298w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/08\/6-sposob\u00f3w-na-opisy-produkt\u00f3w-768x774.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/08\/6-sposob\u00f3w-na-opisy-produkt\u00f3w-696x701.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/08\/6-sposob\u00f3w-na-opisy-produkt\u00f3w-1068x1076.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/08\/6-sposob\u00f3w-na-opisy-produkt\u00f3w-417x420.jpg 417w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/08\/6-sposob\u00f3w-na-opisy-produkt\u00f3w-834x840.jpg 834w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/08\/6-sposob\u00f3w-na-opisy-produkt\u00f3w-150x150.jpg 150w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/08\/6-sposob\u00f3w-na-opisy-produkt\u00f3w.jpg 1373w\" data-sizes=\"(max-width: 549px) 100vw, 549px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 549px; --smush-placeholder-aspect-ratio: 549\/553;\" \/><\/p>\n<p><strong>Opisy produkt\u00f3w w walce o widoczno\u015b\u0107 w Google<\/strong><\/p>\n<p>Content is king! \u2013 to zdanie jest powtarzane tak cz\u0119sto, \u017ce mo\u017ce si\u0119 wydawa\u0107 wy\u015bwiechtanym frazesem. Nic bardziej mylnego \u2013 <a href=\"https:\/\/wenet.pl\/blog\/czas-copywriterow-czesc-1\/\">tre\u015bci niezmiennie s\u0105 jednym z najwa\u017cniejszych\u00a0 czynnik\u00f3w<\/a> decyduj\u0105cych o naszym by\u0107 albo nie by\u0107 w wynikach wyszukiwania Google.<\/p>\n<p>Strona g\u0142\u00f3wna Twojego serwisu z warto\u015bciowym tekstem, dobrze opisane kategorie oferty oraz <strong>warto\u015bciowe opisy produkt\u00f3w <\/strong>to niezb\u0119dne elementy sk\u0142adaj\u0105ce si\u0119 na dobry content strony. W dzisiejszym wpisie chcemy da\u0107 Ci klika wskaz\u00f3wek, jak stworzy\u0107 te ostatnie \u2013 opisy produkt\u00f3w, kt\u00f3re pozwol\u0105 Ci walczy\u0107 o najwy\u017csz\u0105 stawk\u0119 w SERP.<\/p>\n<p>Jaki powinien by\u0107 dobry SEO-opis produktu?<\/p>\n<ul>\n<li><strong>Unikalny<\/strong> \u2013 to absolutny fundament dobrych tre\u015bci. Zapomnij o kopiowaniu opis\u00f3w ze strony producenta lub \u2013 co gorsza! \u2013 ze stron konkurencji. Duplikaty tre\u015bci nie b\u0119d\u0105 warto\u015bciowe, ani dla odwiedzaj\u0105cych stron\u0119, ani dla Google, kt\u00f3rego algorytmy gorzej oceniaj\u0105 strony zawieraj\u0105ce kopie tre\u015bci. Oryginalne tre\u015bci to najlepszy spos\u00f3b na wyr\u00f3\u017cnienie si\u0119 spo\u015br\u00f3d konkurencji.<\/li>\n<li><strong>Zawieraj\u0105cy frazy kluczowe<\/strong> \u2013 bez nich nie dasz si\u0119 zauwa\u017cy\u0107 wyszukiwarce Google. Nawet je\u015bli Twoje produkty funkcjonuj\u0105 g\u0142\u00f3wnie pod numerami katalogowymi, tworz\u0105c ich opisy na stron\u0119 pami\u0119taj, by nazywa\u0107 je bardziej przyja\u017anie. Wtedy, zamiast tajemniczego produktu XS 43 gin\u0105cego w mrokach Internetu, dajesz szans\u0119 klientom na znalezienie prowadnicy do szuflady XS 43 w\u0142a\u015bnie w Twoim sklepie. Tego typu frazy kluczowe, bezpo\u015brednio zwi\u0105zane z danym produktem, powinny pojawi\u0107 si\u0119 w opisie kilkukrotnie. Trzeba jednak pami\u0119ta\u0107, by zachowa\u0107 r\u00f3wnowag\u0119 \u2013 nie sprawdz\u0105 si\u0119 nie tylko te opisy, w kt\u00f3rych brakuje s\u0142\u00f3w-kluczy, ale te\u017c takie, w kt\u00f3rych jest ich za du\u017co. Frazy powinny pojawia\u0107 si\u0119 w tek\u015bcie naturalnie, zbyt cz\u0119ste powt\u00f3rzenia mog\u0105 sprawi\u0107, \u017ce nasza strona zostanie potraktowana jako spam.<\/li>\n<li><strong>Odpowiednio d\u0142ugi<\/strong> \u2013 postaraj si\u0119, by Tw\u00f3j opis mia\u0142 co najmniej kilkaset znak\u00f3w. Nie sprawdzaj\u0105 si\u0119 tu jednozdaniowe komunikaty &#8211; b\u0119d\u0105 za kr\u00f3tkie, by przekaza\u0107 komplet informacji klientowi zainteresowanemu produktem oraz by mog\u0142y zosta\u0107 odpowiednio zauwa\u017cone przez wyszukiwark\u0119. Je\u015bli obawiasz si\u0119, \u017ce d\u0142ugi opis mo\u017ce by\u0107 ma\u0142o przejrzysty, korzystaj ze \u015br\u00f3dtytu\u0142\u00f3w, a cz\u0119\u015b\u0107 informacji prezentuj w formie punkt\u00f3w.<\/li>\n<li><strong>Odpowiadaj\u0105cy na konkretne pytania \u2013 <\/strong>wyobra\u017a sobie jakie pytania m\u00f3g\u0142by zada\u0107 Tw\u00f3j klient i postaraj si\u0119 odpowiedzie\u0107 na nie w opisie produktu. Dlaczego warto wybra\u0107 produkt tej marki? Jak dobra\u0107 odpowiedni rozmiar? Takie informacje w opisie produkt\u00f3w maj\u0105 wp\u0142yw nie tylko na decyzje zakupowe (im wi\u0119cej informacji dostarczysz, tym wi\u0119cej w\u0105tpliwo\u015bci rozwiejesz i tym bardziej prawdopodobne, \u017ce klient wybierze Tw\u00f3j produkt), ale te\u017c na widoczno\u015b\u0107 opisy dla wyszukiwarek. Pytania: jak\u2026? dlaczego\u2026? gdzie\u2026?\u00a0 &#8211; s\u0105 bardzo cz\u0119sto wpisywane w wyszukiwark\u0119 i umieszczaj\u0105c je w swoim opisie wraz z odpowiedzi\u0105 poprawiasz cz\u0119stotliwo\u015b\u0107 wyszukiwania Twojej strony w\u015br\u00f3d zapyta\u0144 u\u017cytkownik\u00f3w.<\/li>\n<li><strong>Ciekawy \u2013<\/strong> mo\u017ce brzmi to ma\u0142o konkretnie, ale to niezwykle wa\u017cne i wcale nie tak trudne do osi\u0105gni\u0119cia. Google promuje strony z tre\u015bciami \u201edla ludzi\u201d i dlatego opisy, kt\u00f3re bior\u0105 pod uwag\u0119 swoich przysz\u0142ych czytelnik\u00f3w s\u0105 kluczem do sukcesu. Jak to osi\u0105gn\u0105\u0107?\n<ul>\n<li>Unikaj pustych frazes\u00f3w (takich jak \u201ewyj\u0105tkowa jako\u015b\u0107\u201d, \u201edoskona\u0142e parametry\u201d etc.), zamiast tego skup si\u0119 na opisie wyj\u0105tkowych cech produktu.<\/li>\n<li>Opisuj\u0105c zalety tak\u017ce b\u0105d\u017a konkretny, ale pami\u0119taj, by nie poprzestawa\u0107 na ich wymienieniu \u2013 opowiedz swoim klientom jak te atuty prze\u0142o\u017c\u0105 si\u0119 na konkretne korzy\u015bci i co zyskaj\u0105, kupuj\u0105c w\u0142a\u015bnie Tw\u00f3j produkt.<\/li>\n<li>Okre\u015bl swoj\u0105 grup\u0119 docelow\u0105 i skup si\u0119 na niej \u2013 to pozwoli Ci dobra\u0107 indywidualny spos\u00f3b komunikacji i sprawi, \u017ce opisy b\u0119d\u0105 lepiej trafia\u0107 do odbiorcy.<\/li>\n<li>Je\u015bli Tw\u00f3j produkt na to pozwala, tw\u00f3rz opisy odwo\u0142uj\u0105ce si\u0119 do wyobra\u017ani klienta \u2013 plastyczne opisy b\u0119d\u0105 ciekawsze, przyjemniejsze w czytaniu i bardziej zach\u0119caj\u0105ce do kupna.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Zoptymalizowany we wszystkich aspektach<\/strong> \u2013 pami\u0119taj o <a href=\"https:\/\/wenet.pl\/blog\/sol-pieprz-seo-czyli-slow-o-title-description\/\">unikatowym zestawie metadanych<\/a> dla ka\u017cdego produktu, przyjaznym wyszukiwarce <a href=\"https:\/\/wenet.pl\/blog\/adres-url-tworzyc-przyjazne-adresy-stron-www\/\">adresie URL<\/a>, dodaniu opis\u00f3w alt do grafik. Razem z warto\u015bciowym opisem produktowym te elementy stworz\u0105 idealn\u0105 ca\u0142o\u015b\u0107, kt\u00f3rej nie oprze si\u0119 nawet Google!<\/li>\n<\/ul>\n<p>Przygotowanie opis\u00f3w produkt\u00f3w wed\u0142ug takiej recepty mo\u017ce wydawa\u0107 si\u0119 czasoch\u0142onne, ale pami\u0119taj, \u017ce to dobra inwestycja<strong>. Warto\u015bciowe opisy to lepsza widoczno\u015b\u0107 w Google i wi\u0119ksze mo\u017cliwo\u015bci dotarcia do klient\u00f3w<\/strong>, a tym samym szansa na zwi\u0119kszenie sprzeda\u017cy i zysk\u00f3w. Tym bardziej, \u017ce Twoje nowe, ciekawe opisy doceni nie tylko Google, ale tak\u017ce klienci.<\/p><div class=\"enoqz69f2cc8e10a6f\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2141 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.mhuaq69f2cc8e108e2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.mhuaq69f2cc8e108e2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.mhuaq69f2cc8e108e2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.mhuaq69f2cc8e108e2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.mhuaq69f2cc8e108e2 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"hqgrr69f2cc8e0efc9\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2141 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.hqgrr69f2cc8e0efc9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.hqgrr69f2cc8e0efc9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.hqgrr69f2cc8e0efc9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.hqgrr69f2cc8e0efc9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.hqgrr69f2cc8e0efc9 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jjrrg69f2cc8e0ef53\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2141 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jjrrg69f2cc8e0ef53 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jjrrg69f2cc8e0ef53 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jjrrg69f2cc8e0ef53 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jjrrg69f2cc8e0ef53 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jjrrg69f2cc8e0ef53 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fcpha69f2cc8e0eeda\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2141 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fcpha69f2cc8e0eeda {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fcpha69f2cc8e0eeda {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fcpha69f2cc8e0eeda {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fcpha69f2cc8e0eeda {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fcpha69f2cc8e0eeda {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dtjur69f2cc8e0ee5a\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-2141 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dtjur69f2cc8e0ee5a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dtjur69f2cc8e0ee5a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dtjur69f2cc8e0ee5a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dtjur69f2cc8e0ee5a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dtjur69f2cc8e0ee5a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tqfih69f2cc8e0edde\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2141 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tqfih69f2cc8e0edde {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tqfih69f2cc8e0edde {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tqfih69f2cc8e0edde {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tqfih69f2cc8e0edde {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tqfih69f2cc8e0edde {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ztmga69f2cc8e0ed52\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2141 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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Chcesz, by by\u0142 lepiej widoczny w wyszukiwarce? W naszym poradniku podpowiemy, jak stworzy\u0107 dobre opisy produkt\u00f3w z uwzgl\u0119dnieniem zasad SEO.<\/p>\n","protected":false},"author":101018,"featured_media":2142,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-2141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-copywriting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO dla e-commerce: 6 sposob\u00f3w na opisy produkt\u00f3w, kt\u00f3re dzia\u0142aj\u0105! - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/seo-dla-e-commerce-6-sposobow-opisy-produktow-ktore-dzialaja\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO dla e-commerce: 6 sposob\u00f3w na opisy produkt\u00f3w, kt\u00f3re dzia\u0142aj\u0105!\" \/>\n<meta property=\"og:description\" content=\"Prowadzisz e-sklep? Chcesz, by by\u0142 lepiej widoczny w wyszukiwarce? W naszym poradniku podpowiemy, jak stworzy\u0107 dobre opisy produkt\u00f3w z uwzgl\u0119dnieniem zasad SEO. 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