{"id":2147,"date":"2023-08-10T15:54:25","date_gmt":"2023-08-10T13:54:25","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=2147"},"modified":"2023-08-30T16:32:17","modified_gmt":"2023-08-30T14:32:17","slug":"skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/","title":{"rendered":"Skuteczny e-mail marketing \u2013 jak zwi\u0119kszy\u0107 dotarcie e-maili do odbiorcy?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/email-marketing-min-1.jpg\" alt=\"e mail marketing co to\" class=\"wp-image-8570 colorbox-2147 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/email-marketing-min-1.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/email-marketing-min-1-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/email-marketing-min-1-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/email-marketing-min-1-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/email-marketing-min-1-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/email-marketing-min-1-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/email-marketing-min-1-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Prowadzisz w\u0142asny biznes i coraz aktywniej dzia\u0142asz w sieci? Z pewno\u015bci\u0105 chcesz wi\u0119c dociera\u0107 do coraz wi\u0119kszej <a href=\"https:\/\/wenet.pl\/blog\/docelowa-grupa-odbiorcow-jak-ja-okreslic\/\">grupy docelowej<\/a>. \u015awietnym sposobem na pozyskiwanie lead\u00f3w i klient\u00f3w s\u0105 efektywne kampanie mailingowe. Z pewno\u015bci\u0105 zdajesz sobie bowiem spraw\u0119, \u017ce wiadomo\u015bci e-mail to doskona\u0142y no\u015bnik przekazu na linii firma-odbiorca. Zastanawiasz si\u0119 jak wykorzysta\u0107 potencja\u0142 e-mail marketingu i nie zosta\u0107 sklasyfikowany jako SPAM? Z tego artyku\u0142u dowiesz si\u0119, jak poprawnie sformu\u0142owa\u0107 tre\u015b\u0107 wiadomo\u015bci, aby unikn\u0105\u0107 filtr\u00f3w antyspamowych i zwi\u0119kszy\u0107 wsp\u00f3\u0142czynnik otwar\u0107.&nbsp;<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/#Skuteczne_kampanie_mailingowe_czyli_czym_jest_e-mail_marketing\" >Skuteczne kampanie mailingowe, czyli czym jest e-mail marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/#Pozyskiwanie_leadow_i_klientow_oraz_inne_zalety_e-mail_marketingu\" >Pozyskiwanie lead\u00f3w i klient\u00f3w oraz inne zalety e-mail marketingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/#E-mail_marketing_a_SPAM_%E2%80%93_dlaczego_Twoj_e-mail_nie_dotarl_do_klienta\" >E-mail marketing a SPAM \u2013 dlaczego Tw\u00f3j e-mail nie dotar\u0142 do klienta?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/#Brak_higieny_bazy_danych\" >Brak higieny bazy danych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/#Nieodpowiednia_ochrona_danych_osobowych_%E2%80%93_podstawy_e-mail_marketingu\" >Nieodpowiednia ochrona danych osobowych \u2013 podstawy e-mail marketingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/#E-mail_marketing_w_pigulce_%E2%80%93_zla_domena_a_SPAM\" >E-mail marketing w pigu\u0142ce \u2013 z\u0142a domena a SPAM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/#Twoj_adres_IP_znalazl_sie_na_czarnej_liscie\" >Tw\u00f3j adres IP znalaz\u0142 si\u0119 na czarnej li\u015bcie<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/#Jak_robic_e-mail_marketing_aby_nie_trafic_do_SPAM-u\" >Jak robi\u0107 e-mail marketing, aby nie trafi\u0107 do SPAM-u?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/#Tworz_interesujacy_e-mail_marketing_bez_stosowania_nieodpowiednich_zwrotow\" >Tw\u00f3rz interesuj\u0105cy e-mail marketing bez stosowania nieodpowiednich zwrot\u00f3w&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/#Zadbaj_o_wyglad_e-mail_marketingu_%E2%80%93_zachowaj_poprawny_stosunek_grafiki_do_tekstu\" >Zadbaj o wygl\u0105d e-mail marketingu \u2013 zachowaj poprawny stosunek grafiki do tekstu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/#Napisz_dobry_temat_aby_trafic_do_klientow_przez_e-mail_marketing\" >Napisz dobry temat, aby trafi\u0107 do klient\u00f3w przez e-mail marketing&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/#Zwieksz_liczbe_klientow_e-mail_marketingu_z_odpowiednia_grupa_docelowa\" >Zwi\u0119ksz liczb\u0119 klient\u00f3w e-mail marketingu z odpowiedni\u0105 grup\u0105 docelow\u0105&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/#Wlasciwa_waga_i_wymiary_kreacji_czyli_formaty_e-mail_marketingu\" >W\u0142a\u015bciwa waga i wymiary kreacji, czyli formaty e-mail marketingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/#Wykorzystaj_narzedzia_do_e-mail_marketingu\" >Wykorzystaj narz\u0119dzia do e-mail marketingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/#Przemyslane_testowanie_i_optymalizacja_a_skutecznosc_e-mail_marketingu\" >Przemy\u015blane testowanie i optymalizacja a skuteczno\u015b\u0107 e-mail marketingu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/#Wnioski_dotyczace_e-mail_marketingu\" >Wnioski dotycz\u0105ce e-mail marketingu&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Skuteczne_kampanie_mailingowe_czyli_czym_jest_e-mail_marketing\"><\/span><strong>Skuteczne kampanie mailingowe, czyli czym jest e-mail marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Chcesz dociera\u0107 do wi\u0119kszej liczby potencjalnych klient\u00f3w? W takim razie <strong>musisz trafi\u0107 do grupy docelowej swojej firmy z w\u0142a\u015bciwym przekazem<\/strong>. Mo\u017cesz wykorzysta\u0107 w tym celu narz\u0119dzie do komunikacji, kt\u00f3re pozwoli Ci wysy\u0142a\u0107 odpowiednie wiadomo\u015bci marketingowe do konkretnych odbiorc\u00f3w.&nbsp;<\/p>\n\n\n\n<p>Zastanawiasz si\u0119, o jakim rozwi\u0105zaniu mowa? A czy wiesz, co to jest e-mail marketing? Niezale\u017cnie od bran\u017cy czy profilu dzia\u0142alno\u015bci, niemal ka\u017cde przedsi\u0119biorstwo mo\u017ce skorzysta\u0107 z licznych korzy\u015bci, jakie niesie za sob\u0105 proces komunikacji z potencjalnymi i obecnymi klientami poprzez poczt\u0119 elektroniczn\u0105. Jakie cele za pomoc\u0105 wiadomo\u015bci e-mail mo\u017cesz zrealizowa\u0107? Z pewno\u015bci\u0105 promocj\u0119 produkt\u00f3w czy us\u0142ug, budowanie relacji, informowanie o wa\u017cnych wydarzeniach lub ofertach specjalnych oraz zwi\u0119kszenie sprzeda\u017cy online.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pozyskiwanie_leadow_i_klientow_oraz_inne_zalety_e-mail_marketingu\"><\/span><strong>Pozyskiwanie lead\u00f3w i klient\u00f3w oraz inne zalety e-mail marketingu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Skuteczne prowadzenie e-mail marketingu to nie tylko efektywny spos\u00f3b na dotarcie do szerokiego grona odbiorc\u00f3w, ale tak\u017ce narz\u0119dzie o szerokim zastosowaniu. Dzia\u0142anie polegaj\u0105ce na wysy\u0142aniu wiadomo\u015bci e-mail daje przedsi\u0119biorcy mo\u017cliwo\u015b\u0107 personalizacji przekazu (dopasowania komunikatu do indywidualnych potrzeb klienta) oraz uzyskania bezpo\u015bredniej informacji zwrotnej o jego zainteresowaniach i preferencjach.<\/p>\n\n\n\n<p>Chcesz zrealizowa\u0107 informacyjne i promocyjno-sprzeda\u017cowe cele? Skorzystaj z wysy\u0142ki maili do klient\u00f3w. Chcesz pozna\u0107 kolejne zalety <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6f8b9981-4531-4016-a58b-2d0f7e26328f\"><span class=\"hs-cta-node hs-cta-6f8b9981-4531-4016-a58b-2d0f7e26328f\" id=\"hs-cta-6f8b9981-4531-4016-a58b-2d0f7e26328f\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6f8b9981-4531-4016-a58b-2d0f7e26328f\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-2147 lazyload\" id=\"hs-cta-img-6f8b9981-4531-4016-a58b-2d0f7e26328f\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6f8b9981-4531-4016-a58b-2d0f7e26328f.png\" alt=\"e-mail marketingu\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6f8b9981-4531-4016-a58b-2d0f7e26328f', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>? Przede wszystkim b\u0119d\u0105 to niskie koszty skutecznych kampanii e-mail, gdy\u017c <strong>wysy\u0142ka wiadomo\u015bci jest znacznie ta\u0144sza ni\u017c tradycyjne metody reklamy<\/strong>, takie jak telewizja czy prasa. Ponadto to narz\u0119dzie marketingowe pozwala na szybkie dotarcie do odbiorc\u00f3w, a tak\u017ce na precyzyjne mierzenie skuteczno\u015bci i \u0142atw\u0105 analiz\u0119 danych.&nbsp;<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-2147 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-mail_marketing_a_SPAM_%E2%80%93_dlaczego_Twoj_e-mail_nie_dotarl_do_klienta\"><\/span><strong>E-mail marketing a SPAM \u2013 dlaczego Tw\u00f3j e-mail nie dotar\u0142 do klienta?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Znasz ju\u017c podstawy e-mail marketingu i wiesz, \u017ce jest to jeden z najbardziej skutecznych kana\u0142\u00f3w komunikacji z klientami. Warto jednak wspomnie\u0107, \u017ce efektywno\u015b\u0107 tego narz\u0119dzia zale\u017cy w du\u017cej mierze od tego, czy wiadomo\u015bci trafiaj\u0105 do odbiorc\u00f3w. Dlatego kluczowym elementem ka\u017cdej kampanii jest unikanie SPAM-u.<\/p>\n\n\n\n<p>Klasyfikacja wiadomo\u015bci jako SPAM w wi\u0119kszo\u015bci przypadk\u00f3w zale\u017cy od indywidualnych zabezpiecze\u0144 skrzynki pocztowej Twojej listy mailingowej oraz tre\u015bci udost\u0119pnionego mailingu. Filtry analizuj\u0105 wszystkie aspekty dotycz\u0105ce e-mail marketingu: domen\u0119 i adres IP wykorzystanego przy wysy\u0142aniu wiadomo\u015bci e-mail, zamieszczone grafiki, a tak\u017ce sam\u0105 tre\u015b\u0107 czy temat.&nbsp;<\/p>\n\n\n\n<p>Przygotowanie masowej wysy\u0142ki maili przed Tob\u0105? Obawiasz si\u0119, \u017ce Twoje wiadomo\u015bci nie trafi\u0105 do odbiorc\u00f3w? Przekonaj si\u0119, co os\u0142abia skuteczno\u015b\u0107 e-mail marketingu i sprawd\u017a, na co musisz zwr\u00f3ci\u0107 uwag\u0119 przy tworzeniu skutecznych kampanii mailingowych.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brak_higieny_bazy_danych\"><\/span><strong>Brak higieny bazy danych<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Przy tworzeniu listy mailingowej musisz pami\u0119ta\u0107 o tym, \u017ce nie liczba subskrybent\u00f3w tworzy skuteczny e-mail marketing, ale ich jako\u015b\u0107 i warto\u015b\u0107. W\u0142a\u015bnie dlatego, higiena bazy danych jest niezwykle wa\u017cna. Powinna by\u0107 ona opracowana zgodnie z prawem i na bie\u017c\u0105co monitorowana. Raporty i statystyki wysy\u0142ek (np. dotycz\u0105ce otwar\u0107 wiadomo\u015bci) pozwol\u0105 na aktualizacj\u0119 oraz segmentacj\u0119. Warto pami\u0119ta\u0107 o tym, \u017ce za SPAM mog\u0105 by\u0107 uznane r\u00f3wnie\u017c r\u00f3\u017cne formaty e-mail marketingu, kt\u00f3re s\u0105 wysy\u0142ane na nieaktualne adresy.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nieodpowiednia_ochrona_danych_osobowych_%E2%80%93_podstawy_e-mail_marketingu\"><\/span><strong>Nieodpowiednia ochrona danych osobowych \u2013 podstawy e-mail marketingu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wiesz ju\u017c, \u017ce samo pozyskiwanie <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c094b30f-2d85-4a50-b63e-2c0665993790\"><span class=\"hs-cta-node hs-cta-c094b30f-2d85-4a50-b63e-2c0665993790\" id=\"hs-cta-c094b30f-2d85-4a50-b63e-2c0665993790\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/c094b30f-2d85-4a50-b63e-2c0665993790\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-2147 lazyload\" id=\"hs-cta-img-c094b30f-2d85-4a50-b63e-2c0665993790\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/c094b30f-2d85-4a50-b63e-2c0665993790.png\" alt=\"baza adres\u00f3w e-mail\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'c094b30f-2d85-4a50-b63e-2c0665993790', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> to nie wszystko. Zastanawiasz si\u0119 wci\u0105\u017c, jak robi\u0107 skuteczny e-mail marketing? Kolejnym istotnym aspektem jest dba\u0142o\u015b\u0107 o ochron\u0119 danych osobowych subskrybent\u00f3w. Jak si\u0119 okazuje zgoda klienta i spam maj\u0105 wiele wsp\u00f3lnego. <strong>Wysy\u0142aj maile osobom, kt\u00f3re zgodzi\u0142y si\u0119 na przesy\u0142anie wiadomo\u015bci reklamowych <\/strong>oraz zosta\u0142y poinformowane o celu wykorzystania swoich danych. Wa\u017cne jest r\u00f3wnie\u017c umo\u017cliwienie wypisania si\u0119 z bazy. Przestrzeganie tych zasad minimalizuje ryzyko oznaczania wiadomo\u015bci jako SPAM.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-mail_marketing_w_pigulce_%E2%80%93_zla_domena_a_SPAM\"><\/span><strong>E-mail marketing w pigu\u0142ce \u2013 z\u0142a domena a SPAM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Istniej\u0105 pewne zasady skutecznego e-mail marketingu. Z pewno\u015bci\u0105 nie nale\u017cy do nich korzystanie z nieodpowiedniej domeny, kt\u00f3ra mo\u017ce wp\u0142yn\u0105\u0107 na wska\u017anik otwar\u0107 wiadomo\u015bci. Wa\u017cne jest, aby serwer bez problem\u00f3w identyfikowa\u0142 e-mail i nadawc\u0119, a adres mia\u0142 dobr\u0105 opini\u0119 w\u015br\u00f3d odbiorc\u00f3w. Dlatego warto zadba\u0107 o poprawn\u0105 konfiguracj\u0119 i monitorowa\u0107 ocen\u0119 domeny w narz\u0119dziach do sprawdzania reputacji.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Twoj_adres_IP_znalazl_sie_na_czarnej_liscie\"><\/span><strong>Tw\u00f3j adres IP znalaz\u0142 si\u0119 na czarnej li\u015bcie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mo\u017cesz realizowa\u0107 cele e-mail marketingu, tylko je\u015bli Twoje wiadomo\u015bci nie trafi\u0105 do SPAM-u. Kolejnym bardzo wa\u017cnym kryterium klasyfikowania maili przez filtry antyspamowe jest Realtime Block List. Je\u015bli ju\u017c z jakiego\u015b powodu Tw\u00f3j adres znajdzie si\u0119 na takiej li\u015bcie, wysy\u0142anie kolejnych kampanii b\u0119dzie utrudnione. W takiej sytuacji musisz zadba\u0107 o popraw\u0119 swojego wizerunku i zwr\u00f3ci\u0107 si\u0119 do konkretnych serwis\u00f3w, aby odznaczy\u0142y Tw\u00f3j adres IP z czarnej listy.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c06270c0-e761-476a-87e6-cbf1412c90e5\"><span class=\"hs-cta-node hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\" id=\"hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-2147 lazyload\" id=\"hs-cta-img-c06270c0-e761-476a-87e6-cbf1412c90e5\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5.png\"  alt=\"marketing_lokalny\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'c06270c0-e761-476a-87e6-cbf1412c90e5', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_robic_e-mail_marketing_aby_nie_trafic_do_SPAM-u\"><\/span><strong>Jak robi\u0107 e-mail marketing, aby nie trafi\u0107 do SPAM-u?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wiesz ju\u017c, czego musisz unika\u0107, aby skutecznie dotrze\u0107 do swoich klient\u00f3w, nie l\u0105duj\u0105c przy tym w koszu z niechcianymi wiadomo\u015bciami marketingowymi. W tej cz\u0119\u015bci postaramy si\u0119 pokaza\u0107, jak robi\u0107 e-mail marketing i wysy\u0142a\u0107 skuteczne kampanie mailingowe.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tworz_interesujacy_e-mail_marketing_bez_stosowania_nieodpowiednich_zwrotow\"><\/span><strong>Tw\u00f3rz interesuj\u0105cy e-mail marketing bez stosowania nieodpowiednich zwrot\u00f3w&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je\u015bli chcesz trafi\u0107 do klient\u00f3w przez e-mail marketing, to istniej\u0105 s\u0142owa, kt\u00f3rych wed\u0142ug zasad nie powinno si\u0119 u\u017cywa\u0107 przy tworzeniu tre\u015bci wiadomo\u015bci. Niestety nie powsta\u0142a pe\u0142na lista fraz, kt\u00f3rych nale\u017cy unika\u0107. Nie ma te\u017c regu\u0142y, \u017ce u\u017cycie tych wyra\u017ce\u0144 ka\u017cdorazowo zostanie zakwalifikowane jako SPAM. Wa\u017cn\u0105 jednak cech\u0105 skutecznych kampanii e-mail jest unikanie zwrot\u00f3w zwi\u0105zanych z reklam\u0105 i handlem takich jak:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promocja<\/li>\n\n\n\n<li>Obni\u017cka<\/li>\n\n\n\n<li>Darmowy<\/li>\n\n\n\n<li>Nagrody<\/li>\n\n\n\n<li>Okazja<\/li>\n\n\n\n<li>50% zni\u017cki itd.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zadbaj_o_wyglad_e-mail_marketingu_%E2%80%93_zachowaj_poprawny_stosunek_grafiki_do_tekstu\"><\/span><strong>Zadbaj o wygl\u0105d e-mail marketingu \u2013 zachowaj poprawny stosunek grafiki do tekstu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Filtry antyspamowe zwracaj\u0105 szczeg\u00f3ln\u0105 uwag\u0119 na ilo\u015b\u0107 i wielko\u015b\u0107 grafik, kt\u00f3re w du\u017cym stopniu sk\u0142adaj\u0105 si\u0119 na wygl\u0105d e-mail marketingu. Wiadomo\u015bci, kt\u00f3re maj\u0105 wklejone obrazki w tre\u015b\u0107 \u2013 to zazwyczaj wersje tylko graficzne lub z ogromn\u0105 przewag\u0105 zdj\u0119\u0107. Tak przygotowane e-maile, wedle system\u00f3w antyspamowych, s\u0105 zaliczane do kategorii SPAM. Aby uchroni\u0107 wiadomo\u015b\u0107 przed zaklasyfikowaniem do tej&nbsp; kategorii, nale\u017cy dopisa\u0107 alternatywne teksty zakodowane w HTML.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Napisz_dobry_temat_aby_trafic_do_klientow_przez_e-mail_marketing\"><\/span><strong>Napisz dobry temat, aby trafi\u0107 do klient\u00f3w przez e-mail marketing&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Od tego, jak ciekawy b\u0119dzie temat wiadomo\u015bci, zale\u017cy cz\u0119sto liczba klient\u00f3w e-mail marketingu. <strong>Tytu\u0142 musi by\u0107 intryguj\u0105cy, kreatywny i jednocze\u015bnie oddawa\u0107 meritum tre\u015bci zawartej w mailu<\/strong>. Unikaj jednak nadu\u017cywania WIELKICH LITER czy niezrozumia\u0142ych znak\u00f3w \u2013 mog\u0105 one generowa\u0107 antyspamowe filtry. Pami\u0119taj r\u00f3wnie\u017c o kr\u00f3tkiej i konkretnej formule. D\u0142ugo\u015b\u0107 tematu nie powinna przekracza\u0107 60 znak\u00f3w ze spacjami, aby odbiorca m\u00f3g\u0142 odczyta\u0107 go w ca\u0142o\u015bci, niezale\u017cnie od urz\u0105dzenia, na kt\u00f3rym czyta wiadomo\u015b\u0107.<\/p>\n\n\n\n<p>Nawet je\u015bli mailing zostanie pozytywnie zakwalifikowany przez filtry antyspamowe, adresat mo\u017ce oznaczy\u0107 go jako SPAM, je\u015bli nie spe\u0142ni jego oczekiwa\u0144. Pami\u0119taj, \u017ceby temat nawi\u0105zywa\u0142 do tre\u015bci, kt\u00f3ra sprawia, \u017ce e-mail marketing sprzedaje. Nic bardziej nie denerwuje odbiorc\u00f3w jak agresywne i myl\u0105ce komunikaty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zwieksz_liczbe_klientow_e-mail_marketingu_z_odpowiednia_grupa_docelowa\"><\/span><strong>Zwi\u0119ksz liczb\u0119 klient\u00f3w e-mail marketingu z odpowiedni\u0105 grup\u0105 docelow\u0105&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Od czego zale\u017cy skuteczne prowadzenie e-mail marketingu? Najcz\u0119stszym b\u0142\u0119dem pope\u0142nianym przez firmy jest wysy\u0142ka wiadomo\u015bci do wszystkich adres\u00f3w z bazy tego samego komunikatu. Je\u015bli tre\u015b\u0107 naszej wiadomo\u015bci ma zaciekawi\u0107 i sk\u0142oni\u0107 do po\u017c\u0105danej akcji, powinna by\u0107 dopasowana pod konkretn\u0105 grup\u0119 docelow\u0105. <strong>Dlatego tak wa\u017cna jest personalizacja maili<\/strong>. W przeciwnym razie nasza wiadomo\u015b\u0107 mo\u017ce zosta\u0107 potraktowana jako niechciana i oznaczona przez odbiorc\u00f3w jako SPAM.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wlasciwa_waga_i_wymiary_kreacji_czyli_formaty_e-mail_marketingu\"><\/span><strong>W\u0142a\u015bciwa waga i wymiary kreacji, czyli formaty e-mail marketingu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je\u015bli przesadzimy z rozmiarami naszej kreacji, prze\u0142adujemy projekt grafik\u0105 i dodatkowymi za\u0142\u0105cznikami mo\u017cemy spodziewa\u0107 si\u0119, \u017ce nasza wiadomo\u015b\u0107 nie dotrze prawid\u0142owo do naszego adresata. Nawet je\u015bli przejdzie pozytywnie przez system antyspamowy, prawdopodobnie wy\u015bwietli si\u0119 niepoprawnie lub wcale nie dotrze na skrzynk\u0119. Dlatego tak wa\u017cne jest przy wykorzystaniu narz\u0119dzi do e-mail marketingu trzymanie si\u0119 przyj\u0119tych standard\u00f3w i niewychodzenie poza specyfikacj\u0119.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wykorzystaj_narzedzia_do_e-mail_marketingu\"><\/span><strong>Wykorzystaj narz\u0119dzia do e-mail marketingu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Czy wyb\u00f3r narz\u0119dzia do e-mail marketingu jest wa\u017cny? Oczywi\u015bcie, \u017ce tak! Na rynku istnieje wiele rozwi\u0105za\u0144, kt\u00f3re stanowi\u0105 nieocenione wsparcie dla skutecznych kampanii. Aby zwi\u0119kszy\u0107 dotarcie wiadomo\u015bci do odbiorc\u00f3w, warto wykorzysta\u0107 np. systemy do wysy\u0142ki maili,&nbsp; platformy marketing automation czy programy do analizy wynik\u00f3w.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przemyslane_testowanie_i_optymalizacja_a_skutecznosc_e-mail_marketingu\"><\/span><strong>Przemy\u015blane testowanie i optymalizacja a skuteczno\u015b\u0107 e-mail marketingu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Chcesz osi\u0105gn\u0105\u0107 zyski dzi\u0119ki e-mail marketingowi? Ostatecznie dotarcie Twoich maili do odbiorcy mo\u017ce zapewni\u0107 Ci przemy\u015blane testowanie i optymalizowanie dzia\u0142a\u0144. Warto przeprowadza\u0107 testy A\/B r\u00f3\u017cnych element\u00f3w wiadomo\u015bci (tematy, tre\u015b\u0107, design, CTA) czy dostosowa\u0107 czas wysy\u0142ki do potrzeb grupy docelowej. Nie obawiaj si\u0119 bada\u0107 otwieralno\u015bci, klikalno\u015bci czy czasu sp\u0119dzonego na stronie \u2013 wyci\u0105ganie wniosk\u00f3w z tych danych da Ci nieocenione wskaz\u00f3wki na przysz\u0142o\u015b\u0107.&nbsp;<\/p>\n\n\n\n<p>Na szcz\u0119\u015bcie mo\u017cliwo\u015b\u0107 testowania i <a href=\"https:\/\/wenet.pl\/blog\/optymalizacja-seo-czym-jest-co-sie-na-nia-sklada\/\">optymalizacji<\/a> zapewnia obecnie wiele narz\u0119dzi do projektowania e-maili. Wybierz bezpieczny system do e-mail marketingu i wysy\u0142aj skuteczne wiadomo\u015bci do odbiorc\u00f3w.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wnioski_dotyczace_e-mail_marketingu\"><\/span><strong>Wnioski dotycz\u0105ce e-mail marketingu&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Chcesz pozyska\u0107 nowych odbiorc\u00f3w? A mo\u017ce zale\u017cy Ci utrzymaniu kontaktu z obecnymi klientami? Mo\u017cesz zrealizowa\u0107 swoje cele za pomoc\u0105 wiadomo\u015bci e-mail. Jednak pami\u0119taj, \u017ce przygotowanie masowej wysy\u0142ki maili do swoich klient\u00f3w to nie wszystko. Na strategi\u0119 e-mail marketingu sk\u0142ada si\u0119 przemy\u015blane i profesjonalne podej\u015bcie zar\u00f3wno do tre\u015bci, jak i designu wiadomo\u015bci, a tak\u017ce bie\u017c\u0105ce analizowanie efektywno\u015bci wymienionych dzia\u0142a\u0144. Pami\u0119taj\u0105c o tych aspektach, z pewno\u015bci\u0105 zyskasz przewag\u0119 nad konkurencj\u0105 i zwi\u0119kszysz dotarcie przekazu do odbiorc\u00f3w.<\/p>\n\n\n\n<p>Co wi\u0119cej, <strong>tworz\u0105c wiadomo\u015bci wedle wymienionych zasad, zwi\u0119kszysz skuteczno\u015b\u0107 swoich dzia\u0142a\u0144 w kampanii&nbsp;e-mail marketingowej<\/strong>&nbsp;i w znacz\u0105cym stopniu zmniejszysz ryzyko wpadania do kategorii SPAM. Pami\u0119taj, \u017ce ka\u017cdy komunikat trzeba testowa\u0107 pod k\u0105tem antyspamowym. Przed planowanym uruchomieniem e-mailingu do\u015bwiadczone firmy potrafi\u0105 dokona\u0107 szczeg\u00f3\u0142owych analiz takich wiadomo\u015bci oraz sprawnie zlokalizowa\u0107 i wykluczy\u0107 b\u0142\u0119dy, kt\u00f3re mog\u0142yby zaszkodzi\u0107 ca\u0142ej akcji.<\/p>\n\n\n\n<p>Nieustanny rozw\u00f3j w\u0142asnego biznesu to marzenie ka\u017cdego przedsi\u0119biorcy, jednak cz\u0119sto nawet najbardziej zaanga\u017cowani w\u0142a\u015bciciele firm nie maj\u0105 wystarczaj\u0105co czasu na efektywne prowadzenie dzia\u0142a\u0144 promocyjnych w sieci. W takich sytuacjach warto zwr\u00f3ci\u0107 si\u0119 do do\u015bwiadczonych specjalist\u00f3w, kt\u00f3rzy mog\u0105 odci\u0105\u017cy\u0107 Ci\u0119 od tych obowi\u0105zk\u00f3w, jednocze\u015bnie dbaj\u0105c o skuteczno\u015b\u0107 wykonywanych dzia\u0142a\u0144. Jednym z takich zaufanych partner\u00f3w jest <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-cc447235-386f-4130-b372-345bc307c36b\"><span class=\"hs-cta-node hs-cta-cc447235-386f-4130-b372-345bc307c36b\" id=\"hs-cta-cc447235-386f-4130-b372-345bc307c36b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/cc447235-386f-4130-b372-345bc307c36b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-2147 lazyload\" id=\"hs-cta-img-cc447235-386f-4130-b372-345bc307c36b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/cc447235-386f-4130-b372-345bc307c36b.png\" alt=\"WeNet\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'cc447235-386f-4130-b372-345bc307c36b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> \u2013 doradcy internetowi, kt\u00f3rzy zapewniaj\u0105 kompleksow\u0105 obs\u0142ug\u0119 kampanii e-mail marketingowej opartej na sprawdzonej bazie. Poznaj szczeg\u00f3\u0142y oferty ju\u017c dzi\u015b!<\/p><div class=\"ormxc69f3e07e2b78f\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2147 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ormxc69f3e07e2b78f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ormxc69f3e07e2b78f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ormxc69f3e07e2b78f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ormxc69f3e07e2b78f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ormxc69f3e07e2b78f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tgise69f3e07e2b736\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2147 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tgise69f3e07e2b736 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tgise69f3e07e2b736 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tgise69f3e07e2b736 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tgise69f3e07e2b736 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tgise69f3e07e2b736 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ajihq69f3e07e2b6dd\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2147 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ajihq69f3e07e2b6dd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ajihq69f3e07e2b6dd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ajihq69f3e07e2b6dd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ajihq69f3e07e2b6dd {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ajihq69f3e07e2b6dd {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ussqj69f3e07e2b688\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2147 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ussqj69f3e07e2b688 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ussqj69f3e07e2b688 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ussqj69f3e07e2b688 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ussqj69f3e07e2b688 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ussqj69f3e07e2b688 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ziqwr69f3e07e2b63b\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2147 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ziqwr69f3e07e2b63b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ziqwr69f3e07e2b63b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ziqwr69f3e07e2b63b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ziqwr69f3e07e2b63b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ziqwr69f3e07e2b63b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fwwra69f3e07e2b5f0\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2147 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fwwra69f3e07e2b5f0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fwwra69f3e07e2b5f0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fwwra69f3e07e2b5f0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fwwra69f3e07e2b5f0 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fwwra69f3e07e2b5f0 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"oxyjv69f3e07e2b5a2\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2147 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.oxyjv69f3e07e2b5a2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.oxyjv69f3e07e2b5a2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.oxyjv69f3e07e2b5a2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.oxyjv69f3e07e2b5a2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.oxyjv69f3e07e2b5a2 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wrnjl69f3e07e2b554\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-2147 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wrnjl69f3e07e2b554 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wrnjl69f3e07e2b554 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wrnjl69f3e07e2b554 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wrnjl69f3e07e2b554 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wrnjl69f3e07e2b554 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vtvjw69f3e07e2b4f9\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2147 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vtvjw69f3e07e2b4f9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vtvjw69f3e07e2b4f9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vtvjw69f3e07e2b4f9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vtvjw69f3e07e2b4f9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vtvjw69f3e07e2b4f9 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qgfob69f3e07e2b4a6\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2147 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qgfob69f3e07e2b4a6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qgfob69f3e07e2b4a6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qgfob69f3e07e2b4a6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qgfob69f3e07e2b4a6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qgfob69f3e07e2b4a6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"pqnpt69f3e07e2b43d\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2147 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.pqnpt69f3e07e2b43d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.pqnpt69f3e07e2b43d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.pqnpt69f3e07e2b43d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.pqnpt69f3e07e2b43d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.pqnpt69f3e07e2b43d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;2147&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;3\\\/5 - (2 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Skuteczny e-mail marketing \u2013 jak zwi\u0119kszy\u0107 dotarcie e-maili do odbiorcy?&quot;,&quot;width&quot;:&quot;78.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 78.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Prowadzisz w\u0142asny biznes i coraz aktywniej dzia\u0142asz w sieci? Z pewno\u015bci\u0105 chcesz wi\u0119c dociera\u0107 do coraz wi\u0119kszej grupy docelowej. \u015awietnym sposobem na pozyskiwanie lead\u00f3w i klient\u00f3w s\u0105 efektywne kampanie mailingowe. Z pewno\u015bci\u0105 zdajesz sobie bowiem spraw\u0119, \u017ce wiadomo\u015bci e-mail to doskona\u0142y no\u015bnik przekazu na linii firma-odbiorca. Zastanawiasz si\u0119 jak wykorzysta\u0107 potencja\u0142 e-mail marketingu i nie [&hellip;]<\/p>\n","protected":false},"author":101035,"featured_media":8475,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[165],"tags":[145,350,54,265,549,451,184,245,177],"class_list":["post-2147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-marketing","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-e-mail-marketing","tag-email","tag-kampania-mailingowa","tag-mailing","tag-marketing","tag-marketing-w-sieci"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Skuteczny e-mail marketing. 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