{"id":2151,"date":"2023-08-04T15:43:21","date_gmt":"2023-08-04T13:43:21","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=2151"},"modified":"2023-08-30T16:27:39","modified_gmt":"2023-08-30T14:27:39","slug":"czy-skuteczny-tekst-seo-musi-byc-dlugi","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/czy-skuteczny-tekst-seo-musi-byc-dlugi\/","title":{"rendered":"Czy skuteczny tekst SEO musi by\u0107 d\u0142ugi?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/dlugosc-tekstu-min.jpg\" alt=\"d\u0142ugo\u015b\u0107 tekstu seo\" class=\"wp-image-8612 colorbox-2151 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/dlugosc-tekstu-min.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/dlugosc-tekstu-min-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/dlugosc-tekstu-min-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/dlugosc-tekstu-min-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/dlugosc-tekstu-min-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/dlugosc-tekstu-min-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/dlugosc-tekstu-min-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>Odpowied\u017a na to pytanie tylko pozornie jest prosta. Temat content marketingu i dobrych tre\u015bci na stron\u0119 powraca na naszym blogu nieustannie, wielokrotnie te\u017c wspominali\u015bmy o tym, \u017ce teksty powinny by\u0107 d\u0142ugie, je\u015bli maj\u0105 dzia\u0142a\u0107 i wp\u0142ywa\u0107 na widoczno\u015b\u0107 naszej strony w Google. Ale co to w\u0142a\u015bciwie znaczy? Czy d\u0142ugie teksty wystarcz\u0105, by zapewni\u0107 nam wymarzone wysokie pozycje? Jak sprawdzi\u0107, ile znak\u00f3w ma dany tekst? Jak do tego wszystkiego podchodzi Google? Wszystkiego dowiesz si\u0119 z tre\u015bci tego artyku\u0142u!<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/czy-skuteczny-tekst-seo-musi-byc-dlugi\/#Jaka_jest_odpowiednia_dlugosc_tekstu_na_stronie_www\" >Jaka jest odpowiednia d\u0142ugo\u015b\u0107 tekstu na stronie www?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/czy-skuteczny-tekst-seo-musi-byc-dlugi\/#Jak_sprawdzic_ile_znakow_ma_tekst\" >Jak sprawdzi\u0107 ile znak\u00f3w ma tekst?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/czy-skuteczny-tekst-seo-musi-byc-dlugi\/#Jak_do_kwestii_dlugosci_tresci_podchodzi_Google\" >Jak do kwestii d\u0142ugo\u015bci tre\u015bci podchodzi Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/czy-skuteczny-tekst-seo-musi-byc-dlugi\/#Kiedy_tresc_mozna_okreslic_jako_%E2%80%9Edluga%E2%80%9D\" >Kiedy tre\u015b\u0107 mo\u017cna okre\u015bli\u0107 jako \u201ed\u0142ug\u0105\u201d?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/czy-skuteczny-tekst-seo-musi-byc-dlugi\/#Dlugosc_tresci_musi_byc_poparta_jakoscia\" >D\u0142ugo\u015b\u0107 tre\u015bci musi by\u0107 poparta jako\u015bci\u0105<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/czy-skuteczny-tekst-seo-musi-byc-dlugi\/#Pamietaj_dla_kogo_tworzysz_teksty\" >Pami\u0119taj, dla kogo tworzysz teksty!<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jaka_jest_odpowiednia_dlugosc_tekstu_na_stronie_www\"><\/span><strong>Jaka jest odpowiednia d\u0142ugo\u015b\u0107 tekstu na stronie www?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Temat d\u0142ugo\u015bci tekstu bardzo cz\u0119sto zostaje poruszany na internetowych forach. Zaczytuj\u0105c si\u0119 w opinie innych ludzi i wypowiedziach ekspert\u00f3w, mo\u017cna odnie\u015b\u0107 wra\u017cenie, \u017ce ka\u017cdy ma swoje w\u0142asne sugerowane d\u0142ugo\u015bci tre\u015bci, kt\u00f3re okre\u015bli\u0142 samodzielnie, na podstawie swoich do\u015bwiadcze\u0144.<\/p>\n\n\n\n<p>Prawda jest nieco inna. D\u0142ugo\u015b\u0107 tekst\u00f3w internetowych co prawda ma wp\u0142yw na ocen\u0119 tre\u015bci przez algorytmy Google, ale z zupe\u0142nie innego powodu. Zbyt kr\u00f3tkie tre\u015bci prawdopodobnie nie rozwijaj\u0105 w pe\u0142ni danego zagadnienia, przedstawiaj\u0105c u\u017cytkownikom jedynie powierzchowne informacje. Pisz\u0105c teksty zbyt d\u0142ugie z kolei, mo\u017cemy zacz\u0105\u0107 la\u0107 wod\u0119, co na pewno nie spodoba si\u0119 odbiorcom, kt\u00f3rzy szukaj\u0105 odpowiedzi na swoje pytanie. Jak widzisz, temat d\u0142ugo\u015bci tekstu jest dosy\u0107 dyskusyjny.<\/p>\n\n\n\n<p>Nie ma wi\u0119c czego\u015b takiego jak idealna d\u0142ugo\u015b\u0107 tekst\u00f3w internetowych. Je\u015bli chcesz usatysfakcjonowa\u0107 swoich odbiorc\u00f3w, dostarczaj im szczeg\u00f3\u0142owych, rzetelnych danych i rozwijaj ka\u017cde zagadnienie. Mo\u017cesz ustali\u0107 pewne sugerowane d\u0142ugo\u015bci tre\u015bci, ale tylko po to, aby Mo\u017cesz ustali\u0107 pewne sugerowane d\u0142ugo\u015bci tre\u015bci, ale tylko po to, aby \u017caden z tekst\u00f3w nie odstawa\u0142 od pozosta\u0142ych.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-38ca35cc-dd54-4509-83b6-de9541982f64\"><span class=\"hs-cta-node hs-cta-38ca35cc-dd54-4509-83b6-de9541982f64\" id=\"hs-cta-38ca35cc-dd54-4509-83b6-de9541982f64\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/38ca35cc-dd54-4509-83b6-de9541982f64\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-2151 lazyload\" id=\"hs-cta-img-38ca35cc-dd54-4509-83b6-de9541982f64\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/38ca35cc-dd54-4509-83b6-de9541982f64.png\"  alt=\"Zadbaj o pozycj\u0119 swojej strony w wynikach Google &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '38ca35cc-dd54-4509-83b6-de9541982f64', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_sprawdzic_ile_znakow_ma_tekst\"><\/span><strong>Jak sprawdzi\u0107 ile znak\u00f3w ma tekst?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sprawdzanie d\u0142ugo\u015bci tekstu mo\u017ce by\u0107 problematyczne, zw\u0142aszcza je\u017celi nie mamy pewno\u015bci, jakich narz\u0119dzi u\u017cywa\u0107. Kalkulator znak\u00f3w to jedno z najpopularniejszych rozwi\u0105za\u0144, kt\u00f3re umo\u017cliwia zar\u00f3wno liczenie wyraz\u00f3w, liczenie znak\u00f3w, a co za tym idzie, mo\u017cesz szybko dowiedzie\u0107 si\u0119, jaka jest d\u0142ugo\u015b\u0107 artyku\u0142u lub np. d\u0142ugo\u015b\u0107 opisu produktu, kt\u00f3ry chcesz sprawdzi\u0107.<\/p>\n\n\n\n<p>Je\u015bli chcesz skorzysta\u0107 z takiego narz\u0119dzia i policzy\u0107 ile znak\u00f3w ma Tw\u00f3j tekst, to mam dla Ciebie dobr\u0105 wiadomo\u015b\u0107. Nie ma nic prostszego! W wyszukiwarce Google wpisz po prostu \u201ekalkulator znak\u00f3w online\u201d, \u201elicznik znak\u00f3w\u201d lub \u201elicznik s\u0142\u00f3w\u201d.<\/p>\n\n\n\n<p>Sprawdzanie d\u0142ugo\u015bci tekstu, jak widzisz, jest bardzo proste. Mimo wszystko nie wszyscy to robi\u0105. To istotne, \u017ceby tekst by\u0142 odpowiednio zoptymalizowany, dlatego tak wa\u017cna jest odpowiednia d\u0142ugo\u015b\u0107 tekstu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_do_kwestii_dlugosci_tresci_podchodzi_Google\"><\/span><strong>Jak do kwestii d\u0142ugo\u015bci tre\u015bci podchodzi Google?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W\u0142a\u015bciciele stron internetowych, kt\u00f3rzy stale dostarczaj\u0105 tre\u015bci swoj\u0105 odbiorcom, zadaj\u0105 sobie te same pytania \u2013 czy tak naprawd\u0119 d\u0142ugo\u015b\u0107 ma znaczenie? Jaka jest idealna d\u0142ugo\u015b\u0107 tekstu?<\/p>\n\n\n\n<p>Om\u00f3wili\u015bmy ju\u017c fakt, \u017ce cho\u0107 w teorii d\u0142ugo\u015b\u0107 ma znaczenie, tak w praktyce nie istnieje co\u015b takiego jak Idealna d\u0142ugo\u015b\u0107 tekstu. D\u0142ugo\u015b\u0107 artyku\u0142u blogowego mo\u017ce waha\u0107 si\u0119 w zale\u017cno\u015bci od tematu, celu i sposobu prezentacji informacji. Google nie okre\u015bla konkretnej liczby s\u0142\u00f3w jako czynnika rankingowego, ale skupia si\u0119 na warto\u015bci tre\u015bci i jej u\u017cyteczno\u015bci dla u\u017cytkownik\u00f3w.<\/p>\n\n\n\n<p>Wa\u017cne jest, aby tekst by\u0142 wyczerpuj\u0105cy, merytoryczny oraz odpowiada\u0142 na pytania czy potrzeby odwiedzaj\u0105cych stron\u0119. Warto d\u0105\u017cy\u0107 do tworzenia tre\u015bci, kt\u00f3re zach\u0119c\u0105 u\u017cytkownik\u00f3w do sp\u0119dzenia na stronie wi\u0119cej czasu, dzi\u0119ki ciekawym i pomocnym informacjom. Ostatecznie chodzi o jako\u015b\u0107 tre\u015bci i spos\u00f3b, w jaki spe\u0142niaj\u0105 one oczekiwania czytelnik\u00f3w, co finalnie mo\u017ce przyczyni\u0107 si\u0119 do lepszego pozycjonowania witryny w wynikach wyszukiwania.<\/p>\n\n\n\n<p>Tak wi\u0119c czy liczenie znak\u00f3w ma sens? Tak, je\u017celi masz okre\u015blon\u0105 minimaln\u0105 liczb\u0119 znak\u00f3w, jak\u0105 musisz napisa\u0107. By\u0107 mo\u017ce ogranicza Ci\u0119 maksymalna ilo\u015b\u0107 znak\u00f3w. Najlepsza d\u0142ugo\u015b\u0107 tekstu to jednak taka, kt\u00f3ra po prostu wyczerpuje temat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kiedy_tresc_mozna_okreslic_jako_%E2%80%9Edluga%E2%80%9D\"><\/span><strong>Kiedy tre\u015b\u0107 mo\u017cna okre\u015bli\u0107 jako <\/strong><strong>\u201e<\/strong><strong>d\u0142ug\u0105<\/strong><strong>\u201d<\/strong><strong>?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nie ma \u017cadnych w\u0105tpliwo\u015bci, \u017ce d\u0142ugie teksty to czynnik niezwykle wa\u017cny. <strong>Wi\u0119ksza ilo\u015b\u0107 tekstu jest zwi\u0105zana z dobrymi wynikami <\/strong>\u2013 strona, kt\u00f3ra nie oferuje odwiedzaj\u0105cym j\u0105 internautom oraz robotom wyszukiwarki wiele wi\u0119cej ponad dane kontaktowe i wymienion\u0105 w podpunktach ofert\u0119, ma naprawd\u0119 ma\u0142e szanse na przebicie si\u0119 w SERP, nie m\u00f3wi\u0105c ju\u017c o osi\u0105ganiu spektakularnych sukces\u00f3w. Nie oznacza to jednak, \u017ce d\u0142u\u017cszy tekst zawsze wygra z kr\u00f3tszym. Wiadomo nie od dzi\u015b, \u017ce algorytm Google staje si\u0119 coraz m\u0105drzejszy (nie waham si\u0119 u\u017cy\u0107 tego s\u0142owa!), co sprawia, \u017ce SEO to szereg coraz to bardziej skomplikowanych dzia\u0142a\u0144 i nie ma tutaj cudownych recept na to, aby osi\u0105ga\u0107 wysokie pozycje w wynikach wyszukiwania.<\/p>\n\n\n\n<p>Zawiedzie si\u0119 wi\u0119c ten, kto liczy\u0142 na to, \u017ce wystarczy umie\u015bci\u0107 na stronie kilka przypadkowych, co prawda lu\u017ano zwi\u0105zanych z ofert\u0105, ale za to d\u0142ugich na 10 tysi\u0119cy znak\u00f3w artyku\u0142\u00f3w, by trafi\u0107 z dziesi\u0105tej na pierwsz\u0105 stron\u0119 wynik\u00f3w wyszukiwania. Nie ma te\u017c co liczy\u0107 na to, \u017ce istnieje jaki\u015b niezawodny wz\u00f3r, kt\u00f3ry pozwoli wyliczy\u0107 niezb\u0119dn\u0105 liczb\u0119 znak\u00f3w, jakiej potrzebuje nasz serwis, by osi\u0105gn\u0105\u0107 wysokie pozycje. Czy w takim razie skazani jeste\u015bmy na b\u0142\u0105dzenie po omacku? Czy nie ma \u017cadnych wskaz\u00f3wek, kt\u00f3re pomog\u0105 nam stworzy\u0107 tekst d\u0142ugi na tyle, by by\u0142 skuteczny? Oczywi\u015bcie, \u017ce s\u0105!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dlugosc_tresci_musi_byc_poparta_jakoscia\"><\/span><strong>D\u0142ugo\u015b\u0107 tre\u015bci musi by\u0107 poparta jako\u015bci\u0105<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Skuteczny tekst to taki, w kt\u00f3rym d\u0142ugo\u015b\u0107 idzie w parze z jako\u015bci\u0105. Przede wszystkim nasza <strong>tre\u015b\u0107 powinna by\u0107 wyczerpuj\u0105ca, niepobie\u017cna<\/strong>. Znaczy to, \u017ce powinna by\u0107 warto\u015bciowa merytorycznie i zawiera\u0107 w sobie tak wiele istotnych zagadnie\u0144 zwi\u0105zanych z g\u0142\u00f3wnym tematem, jak to mo\u017cliwe. Mo\u017cna napisa\u0107 d\u0142ugi tekst o niczym (niestety w sieci umieszczonych jest bardzo wiele materia\u0142\u00f3w, kt\u00f3re przypominaj\u0105 nam o tym codziennie), ale je\u015bli chcemy stworzy\u0107 naprawd\u0119 dobry tekst \u2013 musi on odpowiada\u0107 na konkretne potrzeby i pytania czytelnika w spos\u00f3b maksymalnie wyczerpuj\u0105cy.<\/p>\n\n\n\n<p>Je\u015bli jako klient, b\u0119d\u0119 szuka\u0107 w sieci informacji o wybielaniu z\u0119b\u00f3w, na pewno nie wybior\u0119 strony, kt\u00f3ra tylko informuje, \u017ce taka us\u0142uga jest dost\u0119pna. Nie wybior\u0119 r\u00f3wnie\u017c takiej, na kt\u00f3rej w wielu (niepotrzebnych) s\u0142owach opisane jest tylko, \u017ce wybielanie pozwala uzyska\u0107 pi\u0119kniejszy u\u015bmiech i wi\u0119ksz\u0105 pewno\u015b\u0107 siebie. Wybior\u0119 za to stron\u0119, kt\u00f3ra opr\u00f3cz tych oczywistych informacji, powie mi r\u00f3wnie\u017c, jakie s\u0105 dost\u0119pne metody wybielania z\u0119b\u00f3w, na czym ka\u017cda z nich polega, jakie s\u0105 wskazania, jakie przeciwwskazania, itd.<\/p>\n\n\n\n<p>Kolejn\u0105 wa\u017cn\u0105 cech\u0105 skutecznego tekstu jest jego <strong>obszerno\u015b\u0107, ale nie w rozumieniu d\u0142ugo\u015bci, a zasi\u0119gu tematycznego<\/strong>. To cecha, kt\u00f3ra najbardziej idzie w parze z d\u0142ugo\u015bci\u0105. Dlaczego? Tekst obszerny tematycznie, opr\u00f3cz g\u0142\u00f3wnego tematu, porusza tak\u017ce inne, powi\u0105zane z nim zagadnienia, a na to potrzebuje oczywi\u015bcie odpowiednio wi\u0119kszej liczby s\u0142\u00f3w. Tekst obszerny tematycznie wykorzystuje <strong>frazy pokrewne do wiod\u0105cej<\/strong>, umieszczaj\u0105c g\u0142\u00f3wne zagadnienie w szerszym kontek\u015bcie. Trzymaj\u0105c si\u0119 przyk\u0142adu z wybielaniem z\u0119b\u00f3w \u2013 z obszernego tematycznie tekstu dowiem si\u0119 tak\u017ce czego\u015b o tym, czym jest np. \u201ebia\u0142a dieta\u201d.<\/p>\n\n\n\n<p>Tworz\u0105c nasze teksty nie zapominajmy nigdy, by nie traci\u0107 z pola widzenia naszego g\u0142\u00f3wnego tematu, a tym samym \u2013 <strong>najwa\u017cniejszej dla danego tekstu frazy<\/strong>. Bynajmniej, nie chodzi o <em>keyword stuffing<\/em> i powtarzanie jej w ka\u017cdym akapicie, ale ta najwa\u017cniejsza fraza powinna si\u0119 pojawia\u0107 w naszym tek\u015bcie kilkukrotnie, w r\u00f3\u017cnych formach i odmianach (nie zapominajmy nigdy o mianowniku liczby pojedynczej lub mnogiej \u2013 w zale\u017cno\u015bci od tego, kt\u00f3ra liczba jest dla naszej frazy bardziej naturalna). Taka fraza powinna si\u0119 te\u017c bez w\u0105tpienia pojawi\u0107 w tytule naszego tekstu oraz w zestawie metadanych.<\/p>\n\n\n\n<p>Przy pisaniu d\u0142ugich tekst\u00f3w nie mo\u017cna zapomnie\u0107 o <strong>u\u017cywaniu \u015br\u00f3dtytu\u0142\u00f3w<\/strong> \u2013 podzielenie tekstu na mniejsze fragmenty sprawi, \u017ce b\u0119dzie on bardziej czytelny i przejrzysty, bo ogromny blok tekstu mo\u017ce po prostu zniech\u0119ci\u0107 do czytania. Podobn\u0105 funkcj\u0119 mog\u0105 te\u017c pe\u0142ni\u0107 grafiki \u2013 dzi\u0119ki nim nasz d\u0142ugi tekst b\u0119dzie znacznie lepiej prezentowa\u0142 si\u0119 na stronie.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><span class=\"hs-cta-node hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\" id=\"hs-cta-71ba370a-ce42-4813-83d4-7e1e98e966fe\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-2151 lazyload\" id=\"hs-cta-img-71ba370a-ce42-4813-83d4-7e1e98e966fe\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/71ba370a-ce42-4813-83d4-7e1e98e966fe.png\"  alt=\"Zr\u00f3b audyt SEO\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '71ba370a-ce42-4813-83d4-7e1e98e966fe', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pamietaj_dla_kogo_tworzysz_teksty\"><\/span><strong>Pami\u0119taj, dla kogo tworzysz teksty!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Od czasu aktualizacji Koliber, Google dostarcza swoim u\u017cytkownikom nie wyniki, kt\u00f3re zawieraj\u0105 najwi\u0119ksze nasycenie wpisan\u0105 przez internaut\u0119 fraz\u0105, ale <strong>odpowiedzi na zadane pytanie<\/strong> \u2013 nawet je\u015bli wprost nie zosta\u0142o ono wpisane w okienko wyszukiwarki. Algorytm stara si\u0119 interpretowa\u0107 nie tylko kontekst wyszukiwanej frazy, ale tak\u017ce intencje u\u017cytkownika. Teksty, kt\u00f3re s\u0105 obszerne i wyczerpuj\u0105ce najlepiej sprostaj\u0105 temu zadaniu \u2013 bez wzgl\u0119du na to, czy m\u00f3wimy o opisach umieszczonych na stronie firmowej, wpisach na blog czy artyku\u0142ach marketingowych.<\/p>\n\n\n\n<p>Zawsze nale\u017cy pami\u0119ta\u0107 jednak o tym, \u017ce to w\u0142a\u015bnie odbiorca tre\u015bci, nasz potencjalny klient, jest tutaj kluczow\u0105 postaci\u0105. Nie stawiajmy warto\u015bci na g\u0142owie \u2013 nie tw\u00f3rzmy tre\u015bci dla wyszukiwarki, by zyska\u0107 odbiorc\u00f3w. <strong>Tw\u00f3rzmy teksty dla odbiorc\u00f3w, a zyskamy wi\u0119kszy zasi\u0119g i lepsze wyniki<\/strong> \u2013 to najbardziej podstawowa zasada dobrego content marketingu.<\/p>\n\n\n\n<p>Podsumowuj\u0105c, mo\u017cna \u015bmia\u0142o powiedzie\u0107, \u017ce d\u0142ugo\u015b\u0107 tekstu to skutek uboczny tworzenia wysokiej jako\u015bci tre\u015bci. Wyczerpuj\u0105ce podej\u015bcie do tematu, odpowiadanie na mo\u017cliwie najwi\u0119ksz\u0105 liczb\u0119 pyta\u0144, jak\u0105 mog\u0105 mie\u0107 nasi czytelnicy, wymaga zazwyczaj wielu s\u0142\u00f3w. Napisanie d\u0142ugiego tekstu wymaga czasu \u2013 sprawmy zatem, \u017ceby nie by\u0142 to czas zmarnowany.<\/p><div class=\"revql69f2bb51524cb\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2151 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.revql69f2bb51524cb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.revql69f2bb51524cb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.revql69f2bb51524cb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.revql69f2bb51524cb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.revql69f2bb51524cb {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"irvkv69f2bb515244d\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2151 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.stxyv69f2bb51523c9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.stxyv69f2bb51523c9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.stxyv69f2bb51523c9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.stxyv69f2bb51523c9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.stxyv69f2bb51523c9 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"wpadb69f2bb5152344\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2151 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.wpadb69f2bb5152344 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.wpadb69f2bb5152344 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.wpadb69f2bb5152344 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.wpadb69f2bb5152344 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.wpadb69f2bb5152344 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lanxt69f2bb51522c2\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2151 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lanxt69f2bb51522c2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lanxt69f2bb51522c2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lanxt69f2bb51522c2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lanxt69f2bb51522c2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lanxt69f2bb51522c2 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ooscr69f2bb515223d\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2151 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ooscr69f2bb515223d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ooscr69f2bb515223d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ooscr69f2bb515223d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ooscr69f2bb515223d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ooscr69f2bb515223d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"fjwkm69f2bb51521bb\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2151 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.fjwkm69f2bb51521bb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.fjwkm69f2bb51521bb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.fjwkm69f2bb51521bb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.fjwkm69f2bb51521bb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.fjwkm69f2bb51521bb {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tyzzl69f2bb5152138\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-2151 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tyzzl69f2bb5152138 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tyzzl69f2bb5152138 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tyzzl69f2bb5152138 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tyzzl69f2bb5152138 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tyzzl69f2bb5152138 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uwshu69f2bb51520af\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2151 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.uwshu69f2bb51520af {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.uwshu69f2bb51520af {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.uwshu69f2bb51520af {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.uwshu69f2bb51520af {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.uwshu69f2bb51520af {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"iubvv69f2bb515201b\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2151 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.iubvv69f2bb515201b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.iubvv69f2bb515201b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.iubvv69f2bb515201b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.iubvv69f2bb515201b {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.iubvv69f2bb515201b {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ivpuf69f2bb5151f7a\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2151 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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