{"id":2225,"date":"2023-08-01T09:44:00","date_gmt":"2023-08-01T07:44:00","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=2225"},"modified":"2026-04-28T11:48:34","modified_gmt":"2026-04-28T09:48:34","slug":"optymalizacja-reklam-remarketing-facebooku-czesc-1","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/optymalizacja-reklam-remarketing-facebooku-czesc-1\/","title":{"rendered":"Optymalizacja reklam i remarketing na Facebooku \u2013 cz\u0119\u015b\u0107 1"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Blog_WeNet-19.png\" alt=\"Remarketing na Facebooku\" class=\"wp-image-8285 colorbox-2225 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Blog_WeNet-19.png 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Blog_WeNet-19-450x300.png 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Blog_WeNet-19-200x133.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Blog_WeNet-19-768x512.png 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Blog_WeNet-19-696x464.png 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Blog_WeNet-19-1068x712.png 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/07\/Blog_WeNet-19-630x420.png 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong><strong>Prowadzisz kampanie reklamowe na Facebooku? A mo\u017ce dopiero zamierzasz zacz\u0105\u0107 realizowa\u0107 dzia\u0142ania p\u0142atne w tym serwisie i szukasz wskaz\u00f3wek? Przeczytaj nasz poradnik i sprawd\u017a, jak w pe\u0142ni wykorzysta\u0107 potencja\u0142 reklamy na Facebooku. Dowiedz si\u0119, czym jest Piksel Facebooka, jak go zainstalowa\u0107 na swojej witrynie internetowej oraz jakie korzy\u015bci przynosi jego wdro\u017cenie. Zapraszamy do lektury!<\/strong><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/optymalizacja-reklam-remarketing-facebooku-czesc-1\/#Facebook_Pixel_%E2%80%93_co_to_jest\" >Facebook Pixel \u2013 co to jest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/optymalizacja-reklam-remarketing-facebooku-czesc-1\/#Zastosowania_Piksela_Facebooka\" >Zastosowania Piksela Facebooka<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/optymalizacja-reklam-remarketing-facebooku-czesc-1\/#Facebook_Pixel_%E2%80%93_skad_go_wziac_Jak_wygenerowac_piksel_Facebooka\" >Facebook Pixel \u2013 sk\u0105d go wzi\u0105\u0107? Jak wygenerowa\u0107 piksel Facebooka?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/optymalizacja-reklam-remarketing-facebooku-czesc-1\/#Jak_zainstalowac_Piksel_Facebooka\" >Jak zainstalowa\u0107 Piksel Facebooka?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/optymalizacja-reklam-remarketing-facebooku-czesc-1\/#Jak_sprawdzic_czy_Piksel_Facebooka_dziala\" >Jak sprawdzi\u0107, czy Piksel Facebooka dzia\u0142a?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/optymalizacja-reklam-remarketing-facebooku-czesc-1\/#Jak_dziala_Pixel_Facebook_%E2%80%93_podsumowanie\" >Jak dzia\u0142a Pixel Facebook \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_Pixel_%E2%80%93_co_to_jest\"><\/span><strong>Facebook Pixel \u2013 co to jest?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tempo zmian na Facebooku jest ogromne. Ci\u0105gle pojawiaj\u0105 si\u0119 nowe funkcjonalno\u015bci, kt\u00f3re warto wykorzysta\u0107 w swoim biznesie. Masz swoj\u0105 stron\u0119 internetow\u0105 i prowadzisz dzia\u0142ania na Facebooku? \u015awietnie! A czy s\u0142ysza\u0142e\u015b\/\u0142a\u015b o Facebook Pixel Code? Nie? Czas to zmieni\u0107!<\/p>\n\n\n\n<p>Czym jest Facebook Pixel? To kr\u00f3tki fragment kodu Java Script. Ma d\u0142ugo\u015b\u0107 kilku linijek tekstu. Kod ten umieszcza si\u0119 na stronie internetowej. <strong>S\u0142u\u017cy on do zbierania informacji o internautach odwiedzaj\u0105cych firmow\u0105 witryn\u0119<\/strong>. Piksel to zatem analityczne narz\u0119dzie do sprawdzania, co robi\u0105 u\u017cytkownicy na stronie oraz tworzenia list odbiorc\u00f3w, kt\u00f3re mo\u017cna p\u00f3\u017aniej wykorzysta\u0107 do targetowania reklam na Facebooku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zastosowania_Piksela_Facebooka\"><\/span><strong>Zastosowania Piksela Facebooka<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jakie s\u0105 zalety korzystania z Facebook Pixel? Piksel pozwala m.in. targetowa\u0107 <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-a674bc06-67e9-4cd8-b241-2aab0e3067dc\"><span class=\"hs-cta-node hs-cta-a674bc06-67e9-4cd8-b241-2aab0e3067dc\" id=\"hs-cta-a674bc06-67e9-4cd8-b241-2aab0e3067dc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/a674bc06-67e9-4cd8-b241-2aab0e3067dc\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-2225 lazyload\" id=\"hs-cta-img-a674bc06-67e9-4cd8-b241-2aab0e3067dc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/a674bc06-67e9-4cd8-b241-2aab0e3067dc.png\" alt=\"reklamy na Facebooku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'a674bc06-67e9-4cd8-b241-2aab0e3067dc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> na odwiedzaj\u0105cych Twoj\u0105 stron\u0119 WWW. To w bardzo du\u017cym skr\u00f3cie. A naprawd\u0119 zastosowa\u0144 jest o wiele wi\u0119cej.<\/p>\n\n\n\n<p>Pixel Facebook dostarczy Ci wa\u017cnych informacji, dzi\u0119ki kt\u00f3rym zoptymalizujesz swoje dzia\u0142ania reklamowe. Dostaniesz mo\u017cliwo\u015b\u0107 \u015bledzenia interakcji, jakie osoby podejmuj\u0105 po wej\u015bciu na stron\u0119. Dowiesz si\u0119 m.in. jakie podstrony odwiedzaj\u0105 i z jakich urz\u0105dze\u0144 korzystaj\u0105 (smartfon, komputer itd.).<\/p>\n\n\n\n<p><strong>\u015aledzenie konwersji (dzia\u0142a\u0144) w witrynie umo\u017cliwia podj\u0119cie odpowiednich krok\u00f3w w celu optymalizacji strategii reklamowych<\/strong> i zyskiwanie jak najlepszych efekt\u00f3w. Zgromadzone informacje mo\u017cna wykorzysta\u0107 do tworzenia reklam remarketingowych. Reklamy te s\u0105 kierowane do os\u00f3b, kt\u00f3re ju\u017c kiedy\u015b odwiedzi\u0142y dan\u0105 stron\u0119 internetow\u0105 i wykona\u0142y na niej konkretn\u0105 akcj\u0119. Remarketing jest bardzo skutecznym sposobem prowadzenia kampanii w Internecie.<\/p>\n\n\n\n<p>Facebook Pixel pozwala w optymalny spos\u00f3b korzysta\u0107 z remarketingu. Daje mo\u017cliwo\u015b\u0107 zbierania informacji o odbiorcach, do kt\u00f3rych nast\u0119pnie mo\u017cna kierowa\u0107 reklamy remarketingowe. Umo\u017cliwia prawid\u0142owy pomiar wynik\u00f3w kampanii reklamowych oraz tworzenie grup odbiorc\u00f3w odwiedzaj\u0105cych Twoj\u0105 stron\u0119. To wszystko przek\u0142ada si\u0119 na skuteczniejsz\u0105 (i ta\u0144sz\u0105) reklam\u0119 oraz lepsze efekty.<\/p>\n\n\n\n<p>Podsumowuj\u0105c, dodanie Facebook Pixela przynosi wiele korzy\u015bci. Dzi\u0119ki temu mo\u017cesz np.:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>stosowa\u0107 remarketing i dociera\u0107 z reklamami do os\u00f3b, kt\u00f3re ju\u017c odwiedzi\u0142y Twoj\u0105 stron\u0119,<\/li>\n\n\n\n<li>tworzy\u0107 niestandardowe grupy odbiorc\u00f3w, np. list\u0119 os\u00f3b, kt\u00f3re klikn\u0119\u0142y konkretny przycisk, sp\u0119dzi\u0142y na Twojej witrynie okre\u015blon\u0105 ilo\u015b\u0107 czasu itd.,<\/li>\n\n\n\n<li>\u015bledzi\u0107 realne efekty kampanii,<\/li>\n\n\n\n<li>optymalizowa\u0107 emisj\u0119 swoich reklam itd.<\/li>\n<\/ul>\n\n\n\n<p>Chcesz skutecznie dostosowywa\u0107 swoje reklamy na Facebooku, generowa\u0107 wi\u0119kszy ruch i zwi\u0119ksza\u0107 sprzeda\u017c? Zainstaluj piksel na swojej stronie internetowej.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c06270c0-e761-476a-87e6-cbf1412c90e5\"><span class=\"hs-cta-node hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\" id=\"hs-cta-c06270c0-e761-476a-87e6-cbf1412c90e5\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-2225 lazyload\" id=\"hs-cta-img-c06270c0-e761-476a-87e6-cbf1412c90e5\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/c06270c0-e761-476a-87e6-cbf1412c90e5.png\"  alt=\"marketing_lokalny\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'c06270c0-e761-476a-87e6-cbf1412c90e5', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_Pixel_%E2%80%93_skad_go_wziac_Jak_wygenerowac_piksel_Facebooka\"><\/span><strong>Facebook Pixel \u2013 sk\u0105d go wzi\u0105\u0107? Jak wygenerowa\u0107 piksel Facebooka?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zastanawiasz si\u0119, jak stworzy\u0107 Piksel Facebooka? Ot\u00f3\u017c znajduje si\u0119 on na Twoim koncie reklamowym na Facebooku (je\u015bli je posiadasz). Piksel jest indywidualny dla ka\u017cdego konta. Mo\u017cesz korzysta\u0107 z niego za darmo, bez \u017cadnych dodatkowych op\u0142at.<\/p>\n\n\n\n<p>Je\u017celi samodzielnie uruchamiasz i prowadzisz swoje kampanie reklamowe, to na stronie WWW zainstalujesz kod powi\u0105zany z Twoim kontem reklamowym na Facebooku. Mo\u017cesz zrobi\u0107 to samodzielnie lub zleci\u0107 to osobie, kt\u00f3ra jest w firmie odpowiedzialna za takie zadania. Je\u017celi natomiast zlecasz realizacj\u0119 kampanii reklamowych agencji zewn\u0119trznej, to na stronie zainstalujesz kod otrzymany od agencji.<\/p>\n\n\n\n<p>Aby samodzielnie skonfigurowa\u0107 Facebook Pixel Code:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Przejd\u017a do Mened\u017cera Zdarze\u0144.<\/li>\n\n\n\n<li>Nast\u0119pnie w menu po lewej wybierz \u201ePo\u0142\u0105cz \u017ar\u00f3d\u0142a danych\u201d.<\/li>\n\n\n\n<li>Z dost\u0119pnych \u017ar\u00f3de\u0142 danych wybierz \u201eInternet\u201d i kliknij \u201eRozpocznij\u201d.<\/li>\n\n\n\n<li>W nast\u0119pnym oknie wybierz \u201ePiksel Facebooka\u201d i kliknij \u201ePo\u0142\u0105cz\u201d.<\/li>\n\n\n\n<li>Podaj nazw\u0119 tworzonego piksela.<\/li>\n\n\n\n<li>Wybierz spos\u00f3b instalacji kodu piksela (instalacja r\u0119czna lub u\u017cycie integracji partnerskiej).<\/li>\n<\/ol>\n\n\n\n<p>Nale\u017cy tutaj post\u0119powa\u0107 zgodnie z krokami konfiguracji. Warto wiedzie\u0107, \u017ce do jednego konta reklamowego mo\u017ce by\u0107 przypisany tylko jeden piksel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_zainstalowac_Piksel_Facebooka\"><\/span><strong>Jak zainstalowa\u0107 Piksel Facebooka?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Po wygenerowaniu kodu przychodzi czas na jego instalacj\u0119 na stronie WWW. Jak doda\u0107 Piksel Facebooka? Musi on zosta\u0107 prawid\u0142owo umieszczony w ko\u0144cowej sekcji tagu &lt;head&gt; na ka\u017cdej podstronie \u2013 tylko w\u00f3wczas b\u0119dzie m\u00f3g\u0142 zapisywa\u0107 zdarzenia. Niezale\u017cnie od tego, kt\u00f3r\u0105 stron\u0119 uruchomi internauta, piksel zacznie dzia\u0142a\u0107 i gromadzi\u0107 informacje dotycz\u0105ce ca\u0142ej witryny internetowej.<\/p>\n\n\n\n<p>Piksel Facebooka mo\u017cesz zainstalowa\u0107 na trzy sposoby:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>r\u0119cznie \u2013 skopiuj ca\u0142y kod piksela, a potem wklej w kodzie nag\u0142\u00f3wka &lt;head&gt; ka\u017cdej podstrony;&nbsp;<\/li>\n\n\n\n<li>z wykorzystaniem integracji partnerskiej \u2013 w przypadku stron za\u0142o\u017conych w oparciu o najpopularniejsze systemy CMS;<\/li>\n\n\n\n<li>poprzez instrukcj\u0119 wys\u0142an\u0105 w wiadomo\u015bci e-mail \u2013 nale\u017cy wys\u0142a\u0107 j\u0105 wraz z kodem do dewelopera zajmuj\u0105cego si\u0119 witryn\u0105 i zleci\u0107 mu instalacj\u0119.<\/li>\n<\/ul>\n\n\n\n<p>Bez wzgl\u0119du na wybran\u0105 opcj\u0119, Facebook niemal krok po kroku przeprowadzi nas przez instrukcj\u0119 dodawania Piksela na stronie.<\/p>\n\n\n\n<p>Po zainstalowaniu Piksela Facebooka <strong>kolejnym wa\u017cnym krokiem jest konfiguracja zdarze\u0144<\/strong>. Dzi\u0119ki nim zyskasz informacje o tym, kto i kiedy odwiedzi\u0142 Twoj\u0105 stron\u0119 internetow\u0105, czy osoba zdecydowa\u0142a si\u0119 na zakup b\u0105d\u017a na przyk\u0142ad zapisa\u0142a si\u0119 do Twojego newslettera itd. Zanim jednak tak si\u0119 stanie, trzeba wskaza\u0107 Facebookowi, na kt\u00f3rych dzia\u0142aniach ma si\u0119 skupi\u0107.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-2225 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Sprawd\u017a, jak wypromowa\u0107 firm\u0119 na lokalnym rynku &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_sprawdzic_czy_Piksel_Facebooka_dziala\"><\/span><strong>Jak sprawdzi\u0107, czy Piksel Facebooka dzia\u0142a?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je\u015bli kod Piksela Facebooka masz ju\u017c zainstalowany, czas dowiedzie\u0107 si\u0119, czy na pewno poprawnie dzia\u0142a i odpowiednio zbiera wszystkie dane. Jak sprawdzi\u0107 Pixel Facebooka? Ot\u00f3\u017c mo\u017cna to zrobi\u0107 na kilka sposob\u00f3w.<\/p>\n\n\n\n<p>Zanim zaczniesz testowanie dzia\u0142ania piksela Facebooka, pami\u0119taj, aby jednak najpierw odczeka\u0107 kilka godzin po instalacji kodu (mo\u017ce zacz\u0105\u0107 dzia\u0142a\u0107 z op\u00f3\u017anieniem). Upewnij si\u0119 te\u017c, \u017ce na Twojej stronie jest ruch. Mo\u017cesz na ni\u0105 wej\u015b\u0107 i odwiedzi\u0107 wybrane podstrony.<\/p>\n\n\n\n<p><strong>Aby sprawdzi\u0107 piksel w Mened\u017cerze Firmy, przejd\u017a do Mened\u017cera Zdarze\u0144<\/strong>. Z menu wybierz odpowiedni Piksel (mo\u017ce by\u0107 ich wi\u0119cej). Je\u015bli w g\u0142\u00f3wnym menu widzisz wykres z konkretnymi danymi, oznacza to, \u017ce FB Piksel wysy\u0142a informacje i jest poprawnie zainstalowany.<\/p>\n\n\n\n<p>To jednak tylko po\u0142owa sukcesu. Warto jeszcze upewni\u0107 si\u0119, czy prawid\u0142owo dzia\u0142a konfiguracja zdarze\u0144 w Pixel Facebook. Jak to zrobi\u0107?<\/p>\n\n\n\n<p>Na g\u0142\u00f3wnej stronie Piksela w menu wybierz zak\u0142adk\u0119 \u201eTestowanie zdarze\u0144\u201d. W polu wpisz adres swojej strony i kliknij \u201eOtw\u00f3rz witryn\u0119\u201d. Facebook przekieruje Ci\u0119 do Twojej strony WWW. Wykonaj czynno\u015bci, kt\u00f3re powinien \u015bledzi\u0107 Piksel. Potem wr\u00f3\u0107 na kart\u0119 z Mened\u017cerem Zdarze\u0144. Zobaczysz tam raport. Je\u015bli widzisz wywo\u0142ane zdarzenia Piksela, to wszystko dzia\u0142a, tak jak powinno.<\/p>\n\n\n\n<p>Aby testowa\u0107 zdarzenia Piksela Facebooka, <strong>mo\u017cesz zainstalowa\u0107 te\u017c wtyczk\u0119 Facebook Pixel Helper <\/strong>(wtyczka dla przegl\u0105darki Chrome). Dzi\u0119ki niej sprawdzisz, czy Tw\u00f3j Piksel jest poprawnie zainstalowany.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-2225 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_dziala_Pixel_Facebook_%E2%80%93_podsumowanie\"><\/span><strong>Jak dzia\u0142a Pixel Facebook \u2013 podsumowanie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wiesz ju\u017c, jak skonfigurowa\u0107 i zaimplementowa\u0107 Pixel na stronie. Nie czekaj wi\u0119c! Utw\u00f3rz Piksel Facebooka, zainstaluj go i zoptymalizuj reklamy na Facebooku.<\/p>\n\n\n\n<p>Pami\u0119taj, \u017ce kod piksela pozwala zbiera\u0107 dane ju\u017c od momentu instalacji. W momencie uruchomienia kampanii b\u0119dziesz m\u00f3g\u0142 dotrze\u0107 do os\u00f3b z remarketingiem i pokazywa\u0107 na Facebooku reklamy produkt\u00f3w, kt\u00f3re kto\u015b ogl\u0105da\u0142 na stronie lub np. targetowa\u0107 kampani\u0119 na pozyskiwanie fan\u00f3w do os\u00f3b, kt\u00f3re odwiedzi\u0142y stron\u0119, a nie s\u0105 jeszcze fanami firmowego profilu na Facebooku.<\/p>\n\n\n\n<p>Monitoring za pomoc\u0105 piksela pozwoli Ci na sprawdzenie, na kt\u00f3rej podstronie byli u\u017cytkownicy i jakie czynno\u015bci wykonywali, odwiedzaj\u0105c Twoj\u0105 witryn\u0119. To daje p\u00f3\u017aniej mo\u017cliwo\u015b\u0107 bardzo precyzyjnego tworzenia grup odbiorc\u00f3w i dopasowania przekazu reklamowego specjalnie do nich! Tworzenie skutecznych reklam dzi\u0119ki Facebook Pixel jest wi\u0119c znacznie \u0142atwiejsze!<\/p>\n\n\n\n<p>Chcesz tworzy\u0107 efektywne kampanie reklamowe? Zale\u017cy Ci, aby dociera\u0107 do wi\u0119kszej liczby zainteresowanych os\u00f3b? Mo\u017cesz skorzysta\u0107 ze wsparcia doradc\u00f3w internetowych WeNet. S\u0105 to specjali\u015bci, kt\u00f3rzy doskonale znaj\u0105 si\u0119 na marketingu online. Wejd\u017a na WeNet.pl i sprawd\u017a, co mog\u0105 dla Ciebie zrobi\u0107.<\/p><div class=\"incpe69f5d6c087562\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2225 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.incpe69f5d6c087562 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.incpe69f5d6c087562 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.incpe69f5d6c087562 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.incpe69f5d6c087562 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.incpe69f5d6c087562 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"itibn69f5d6c087469\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2225 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.itibn69f5d6c087469 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.itibn69f5d6c087469 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.itibn69f5d6c087469 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.itibn69f5d6c087469 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.itibn69f5d6c087469 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"kdqjh69f5d6c08741e\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2225 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.kdqjh69f5d6c08741e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.kdqjh69f5d6c08741e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.kdqjh69f5d6c08741e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.kdqjh69f5d6c08741e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.kdqjh69f5d6c08741e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xzqps69f5d6c0873d6\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2225 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xzqps69f5d6c0873d6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xzqps69f5d6c0873d6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xzqps69f5d6c0873d6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xzqps69f5d6c0873d6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xzqps69f5d6c0873d6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lbsoz69f5d6c08738e\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2225 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lbsoz69f5d6c08738e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lbsoz69f5d6c08738e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lbsoz69f5d6c08738e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lbsoz69f5d6c08738e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lbsoz69f5d6c08738e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"jyftx69f5d6c087342\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2225 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.jyftx69f5d6c087342 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.jyftx69f5d6c087342 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.jyftx69f5d6c087342 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.jyftx69f5d6c087342 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.jyftx69f5d6c087342 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"exdaz69f5d6c0872f9\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2225 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.exdaz69f5d6c0872f9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.exdaz69f5d6c0872f9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.exdaz69f5d6c0872f9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.exdaz69f5d6c0872f9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.exdaz69f5d6c0872f9 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tepvf69f5d6c0872ad\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-2225 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tepvf69f5d6c0872ad {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tepvf69f5d6c0872ad {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tepvf69f5d6c0872ad {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tepvf69f5d6c0872ad {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tepvf69f5d6c0872ad {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"sabdv69f5d6c087256\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2225 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.sabdv69f5d6c087256 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.sabdv69f5d6c087256 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.sabdv69f5d6c087256 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.sabdv69f5d6c087256 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.sabdv69f5d6c087256 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"awnnf69f5d6c0871f8\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2225 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            3\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Prowadzisz kampanie reklamowe na Facebooku? A mo\u017ce dopiero zamierzasz zacz\u0105\u0107 realizowa\u0107 dzia\u0142ania p\u0142atne w tym serwisie i szukasz wskaz\u00f3wek? Przeczytaj nasz poradnik i sprawd\u017a, jak w pe\u0142ni wykorzysta\u0107 potencja\u0142 reklamy na Facebooku. Dowiedz si\u0119, czym jest Piksel Facebooka, jak go zainstalowa\u0107 na swojej witrynie internetowej oraz jakie korzy\u015bci przynosi jego wdro\u017cenie. Zapraszamy do lektury! Facebook [&hellip;]<\/p>\n","protected":false},"author":101033,"featured_media":8285,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[145,350,54,296,75,76,243,489,211,125,241],"class_list":["post-2225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-blog","tag-ciekawostka","tag-ciekawostki-2","tag-faceapp","tag-facebook","tag-facebook-ads","tag-facebook-ads-manager","tag-marketplace","tag-smm","tag-social-media","tag-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Piksel Facebooka \u2013 co to jest i do czego s\u0142u\u017cy? - WeNet<\/title>\n<meta name=\"description\" content=\"Chcesz tworzy\u0107 skuteczne reklamy na Facebooku? 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