{"id":2346,"date":"2017-12-19T00:20:04","date_gmt":"2017-12-18T23:20:04","guid":{"rendered":"http:\/\/wenet.pl\/?p=2346"},"modified":"2026-04-28T12:14:47","modified_gmt":"2026-04-28T10:14:47","slug":"sxo-czyli-doswiadczenia-uzytkownika-poziomu-wyszukiwarki","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/sxo-czyli-doswiadczenia-uzytkownika-poziomu-wyszukiwarki\/","title":{"rendered":"SXO, czyli do\u015bwiadczenia u\u017cytkownika z poziomu wyszukiwarki"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-2347 size-large colorbox-2346 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/12\/sxo-1200x775.jpg\" alt=\"Po\u0142\u0105czenie SEO i UX (SXO)\" width=\"696\" height=\"450\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/12\/sxo-1200x775.jpg 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/12\/sxo-200x129.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/12\/sxo-464x300.jpg 464w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/12\/sxo-768x496.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/12\/sxo-696x450.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/12\/sxo-1068x690.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/12\/sxo-650x420.jpg 650w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/12\/sxo-1300x840.jpg 1300w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/12\/sxo.jpg 1715w\" data-sizes=\"(max-width: 696px) 100vw, 696px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 696px; --smush-placeholder-aspect-ratio: 696\/450;\" \/><\/p>\n<p>W procesie optymalizacji strony pod wyszukiwarki (SEO), bardzo cz\u0119sto skupiamy si\u0119 wy\u0142\u0105cznie na uzyskaniu okre\u015blonych pozycji dla danych fraz kluczowych. Nie mo\u017cemy jednak zapomnie\u0107 o ostatecznym celu, do kt\u00f3rego zmierzaj\u0105 nasze dzia\u0142ania \u2013 czyli pozyskaniu potencjalnych klient\u00f3w z poziomu wyszukiwarki. Tu z pomoc\u0105 przychodzi SXO.<br \/>\nSXO, czyli optymalizacja do\u015bwiadcze\u0144 u\u017cytkownik\u00f3w w SERPach (wynikach wyszukiwania) ma ogromne znaczenie w ca\u0142ym procesie zdobycia odpowiedniego ruchu na stron\u0119 WWW. Pozwala uzyska\u0107 wi\u0119cej klikni\u0119\u0107 z wyszukiwarki (poprawa wsp\u00f3\u0142czynnika CTR), oraz przyci\u0105gn\u0105\u0107 osoby faktycznie zainteresowane tym, co na stronie si\u0119 znajduje.<\/p>\n<h2>Poprawa CTR (wsp\u00f3\u0142czynnika klikalno\u015bci)<\/h2>\n<p>Sam fakt, \u017ce dana fraza kluczowa znalaz\u0142a si\u0119 wysoko w wynikach wyszukiwania, nie gwarantuje nam jeszcze, \u017ce ktokolwiek przejdzie na nasz\u0105 stron\u0119 WWW. Nic nie m\u00f3wi\u0105cy tytu\u0142, oraz \u017ale dobrany opis, skutecznie zniech\u0119ca do klikania. Dlatego powinni\u015bmy przy\u0142o\u017cy\u0107 du\u017c\u0105 wag\u0119 do kilku element\u00f3w:<br \/>\n1. Tagi title, meta description, oraz adresy URL \u2013 odpowiednie przedstawienie zawarto\u015bci naszej strony w wynikach wyszukiwania z pewno\u015bci\u0105 zach\u0119ci potencjalnych klient\u00f3w do odwiedzenia witryny.<br \/>\n2. Fragmenty rozszerzone (rich snippets) \u2013 pozwalaj\u0105 uatrakcyjni\u0107 wyniki wyszukiwania i lepiej zaprezentowa\u0107 nasz\u0105 ofert\u0119.<br \/>\nCa\u0142y proces poprawy wsp\u00f3\u0142czynnika klikalno\u015bci rozpoczyna si\u0119 od wyboru odpowiednich dla danej podstrony s\u0142\u00f3w kluczowych. Je\u015bli strona jest ju\u017c zoptymalizowana pod dane frazy poprawiamy powy\u017cej opisane elementy w taki spos\u00f3b, \u017ceby w jak najwi\u0119kszym stopniu odpowiada\u0142y na oczekiwania u\u017cytkownik\u00f3w wpisuj\u0105cych dane zapytanie w wyszukiwarce.<br \/>\nTutaj musimy szerzej spojrze\u0107 na ca\u0142y proces. W pierwszej kolejno\u015bci wynik wyszukiwania musi odpowiada\u0107 intencji u\u017cytkownika. Sp\u00f3jrzmy na przyk\u0142ad serwisu telefon\u00f3w kom\u00f3rkowych. Je\u017celi kto\u015b wpisuje w Google fraz\u0119 zawieraj\u0105c\u0105 konkretny model i us\u0142ug\u0119 \u2013 to jest to nasz potencjalny Klient.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2348 size-full colorbox-2346 lazyload\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/12\/sxo2.png\" alt=\"sxo2\" width=\"685\" height=\"355\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/12\/sxo2.png 685w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/12\/sxo2-200x104.png 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/12\/sxo2-579x300.png 579w\" data-sizes=\"(max-width: 685px) 100vw, 685px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 685px; --smush-placeholder-aspect-ratio: 685\/355;\" \/><\/p>\n<p>Tytu\u0142 oraz opis powinien odpowiedzie\u0107 na zapytanie internauty. W powy\u017cszym przypadku, osoba szukaj\u0105ca danej us\u0142ugi otrzyma komunikat: tutaj tanio wymienisz szybk\u0119 na swoim telefonie, firma zajmuje si\u0119 r\u00f3wnie\u017c tym konkretnym modelem. Dalej ju\u017c po przej\u015bciu na witryn\u0119 u\u017cytkownik dostaje potrzebne informacje, jak cena oraz dane kontaktowe. Dok\u0142adnie wie, co powinien dalej zrobi\u0107 bez zb\u0119dnego wyszukiwania.<br \/>\nW ten spos\u00f3b, nie tylko skutecznie reklamujemy swoj\u0105 us\u0142ug\u0119, ale r\u00f3wnie\u017c precyzyjnie odpowiadamy na zapytanie u\u017cytkownika. Opr\u00f3cz jasnych korzy\u015bci biznesowych, pod\u0105\u017camy r\u00f3wnie\u017c za trendami, promowanymi przez Google.<\/p>\n<h2>Czy SXO ma wp\u0142yw na pozycj\u0119 fraz w wyszukiwarce?<\/h2>\n<p>Zagadnienie by\u0142o ju\u017c tematem wielu dyskusji. Chocia\u017c trudno jednoznacznie odpowiedzie\u0107 na to pytanie, warto spojrze\u0107 na kilka element\u00f3w, kt\u00f3re pomog\u0105 we w\u0142asnej interpretacji zagadnienia.<br \/>\nFaktem jest to, \u017ce Google sugeruje jedyne w\u0142a\u015bciwe spojrzenie na optymalizacj\u0119 \u2013 nie skupiajmy si\u0119 na s\u0142owach kluczowych, tylko na intencjach os\u00f3b korzystaj\u0105cych z wyszukiwarki. Sp\u00f3jrzmy wi\u0119c na to, jakie dane mo\u017ce analizowa\u0107 Google w odniesieniu do SXO, oraz do\u015bwiadcze\u0144 u\u017cytkownika ju\u017c bezpo\u015brednio w ramach naszej witryny.<br \/>\n&#8211; \u201e<strong>kr\u00f3tkie klikni\u0119cie<\/strong>\u201d \u2013 je\u015bli u\u017cytkownik zaraz po wej\u015bciu na stron\u0119 z wynik\u00f3w wyszukiwania wraca do Google, z pewno\u015bci\u0105 jest to negatywny sygna\u0142. Oznacza, \u017ce nie odnalaz\u0142 oczekiwanej informacji.<br \/>\n&#8211; \u201e<strong>d\u0142ugie klikni\u0119cie<\/strong>\u201d \u2013 d\u0142u\u017csza wizyta w naszym serwisie, to oczywi\u015bcie pozytywny znak.<br \/>\n&#8211; \u201e<strong>CTR<\/strong>\u201d \u2013 wysoki wsp\u00f3\u0142czynnik klikalno\u015bci oznacza dobrze dobrany tytu\u0142 i opis (na poziomie wynik\u00f3w wyszukiwania spe\u0142niamy oczekiwania u\u017cytkownik\u00f3w).<br \/>\n&#8211; \u201e<strong>wsp\u00f3\u0142czynnik odrzuce\u0144<\/strong>\u201d \u2013 przedstawia procent u\u017cytkownik\u00f3w, kt\u00f3rzy opu\u015bcili nasz\u0105 stron\u0119, nie przechodz\u0105c na \u017cadn\u0105 inn\u0105 zak\u0142adk\u0119 (np. odwiedzili wy\u0142\u0105cznie stron\u0119 g\u0142\u00f3wn\u0105). Oczywi\u015bcie, im mniejszy wsp\u00f3\u0142czynnik odrzuce\u0144 tym lepiej \u2013 oznacza to, \u017ce zach\u0119cili\u015bmy odwiedzaj\u0105cych do dalszych interakcji.<br \/>\nKolejnym, bardziej zaawansowanym wska\u017anikiem jest nast\u0119pne klikni\u0119cie. I chyba trudno zaprzeczy\u0107, \u017ce mo\u017ce ono wp\u0142yn\u0105\u0107 ju\u017c bezpo\u015brednio na pozycj\u0119 strony. Ale o co w tym chodzi? Wyobra\u017amy sobie sytuacj\u0119, w kt\u00f3rej internauta przejdzie na nasz\u0105 stron\u0119, nie znajdzie satysfakcjonuj\u0105cej informacji, wr\u00f3ci po chwili do Google, kliknie w inny wynik i na kolejnej stronie sp\u0119dzi wi\u0119cej czasu (lub przejdzie w dalsze sekcje witryny). To jest jasny sygna\u0142 dla wyszukiwarki, \u017ce ta strona lepiej odpowiedzia\u0142a na zapytanie u\u017cytkownika. Czyli posiada bardziej trafne informacje. Chocia\u017c jest to bardzo trudne do \u201ewy\u0142apania\u201d, bez w\u0105tpienia jest analizowane przez algorytm Google.<\/p>\n<h2>SXO \u2013 same korzy\u015bci.<\/h2>\n<p>Podsumowuj\u0105c, poprawa do\u015bwiadcze\u0144 u\u017cytkownika z poziomu wyszukiwarki, to czysty zysk. Zar\u00f3wno z punktu widzenia korzy\u015bci biznesowych, jak i og\u00f3lnej poprawy wiarygodno\u015bci strony w oczach wyszukiwarki Google. Oczywi\u015bcie, razem z SXO musimy zadba\u0107 o UX oraz optymalizacj\u0119 samej strony WWW, poniewa\u017c tylko kompleksowe dzia\u0142ania przynios\u0105 firmie realne korzy\u015bci!<\/p><div class=\"qqxrh69f2da1f27557\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2346 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qqxrh69f2da1f27557 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qqxrh69f2da1f27557 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qqxrh69f2da1f27557 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qqxrh69f2da1f27557 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qqxrh69f2da1f27557 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"spxzr69f2da1f27501\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2346 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.spxzr69f2da1f27501 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.spxzr69f2da1f27501 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.spxzr69f2da1f27501 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.spxzr69f2da1f27501 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.spxzr69f2da1f27501 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"htiyl69f2da1f274b4\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2346 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.htiyl69f2da1f274b4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.htiyl69f2da1f274b4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.htiyl69f2da1f274b4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.htiyl69f2da1f274b4 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.htiyl69f2da1f274b4 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ikcty69f2da1f27471\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2346 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ikcty69f2da1f27471 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ikcty69f2da1f27471 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ikcty69f2da1f27471 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ikcty69f2da1f27471 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ikcty69f2da1f27471 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dnmoy69f2da1f2742e\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2346 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dnmoy69f2da1f2742e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dnmoy69f2da1f2742e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dnmoy69f2da1f2742e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dnmoy69f2da1f2742e {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dnmoy69f2da1f2742e {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ukpla69f2da1f273ea\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2346 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ukpla69f2da1f273ea {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ukpla69f2da1f273ea {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ukpla69f2da1f273ea {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ukpla69f2da1f273ea {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ukpla69f2da1f273ea {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"iiftq69f2da1f273a6\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2346 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.iiftq69f2da1f273a6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.iiftq69f2da1f273a6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.iiftq69f2da1f273a6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.iiftq69f2da1f273a6 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.iiftq69f2da1f273a6 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bnyox69f2da1f2735d\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-2346 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bnyox69f2da1f2735d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bnyox69f2da1f2735d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bnyox69f2da1f2735d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bnyox69f2da1f2735d {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bnyox69f2da1f2735d {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tthus69f2da1f27315\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2346 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tthus69f2da1f27315 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tthus69f2da1f27315 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tthus69f2da1f27315 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tthus69f2da1f27315 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tthus69f2da1f27315 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"yspvx69f2da1f272c7\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2346 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.yspvx69f2da1f272c7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.yspvx69f2da1f272c7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.yspvx69f2da1f272c7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.yspvx69f2da1f272c7 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.yspvx69f2da1f272c7 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"lbzsm69f2da1f2726a\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2346 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.lbzsm69f2da1f2726a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.lbzsm69f2da1f2726a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.lbzsm69f2da1f2726a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.lbzsm69f2da1f2726a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.lbzsm69f2da1f2726a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;2346&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;4&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (4 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;SXO, czyli do\u015bwiadczenia u\u017cytkownika z poziomu wyszukiwarki&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (4 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>W procesie optymalizacji strony pod wyszukiwarki (SEO), bardzo cz\u0119sto skupiamy si\u0119 wy\u0142\u0105cznie na uzyskaniu okre\u015blonych pozycji dla danych fraz kluczowych. Nie mo\u017cemy jednak zapomnie\u0107 o ostatecznym celu, do kt\u00f3rego zmierzaj\u0105 nasze dzia\u0142ania \u2013 czyli pozyskaniu potencjalnych klient\u00f3w z poziomu wyszukiwarki. Tu z pomoc\u0105 przychodzi SXO.<\/p>\n","protected":false},"author":101017,"featured_media":2347,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[380],"tags":[],"class_list":["post-2346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SXO, czyli do\u015bwiadczenia u\u017cytkownika z poziomu wyszukiwarki - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/sxo-czyli-doswiadczenia-uzytkownika-poziomu-wyszukiwarki\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SXO, czyli do\u015bwiadczenia u\u017cytkownika z poziomu wyszukiwarki\" \/>\n<meta property=\"og:description\" content=\"W procesie optymalizacji strony pod wyszukiwarki (SEO), bardzo cz\u0119sto skupiamy si\u0119 wy\u0142\u0105cznie na uzyskaniu okre\u015blonych pozycji dla danych fraz kluczowych. Nie mo\u017cemy jednak zapomnie\u0107 o ostatecznym celu, do kt\u00f3rego zmierzaj\u0105 nasze dzia\u0142ania \u2013 czyli pozyskaniu potencjalnych klient\u00f3w z poziomu wyszukiwarki. Tu z pomoc\u0105 przychodzi SXO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/sxo-czyli-doswiadczenia-uzytkownika-poziomu-wyszukiwarki\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-18T23:20:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-28T10:14:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/12\/sxo.jpg\" \/>\n<meta name=\"author\" content=\"Rafa\u0142 Suski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rafa\u0142 Suski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SXO, czyli do\u015bwiadczenia u\u017cytkownika z poziomu wyszukiwarki - WeNet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/sxo-czyli-doswiadczenia-uzytkownika-poziomu-wyszukiwarki\/","og_locale":"pl_PL","og_type":"article","og_title":"SXO, czyli do\u015bwiadczenia u\u017cytkownika z poziomu wyszukiwarki","og_description":"W procesie optymalizacji strony pod wyszukiwarki (SEO), bardzo cz\u0119sto skupiamy si\u0119 wy\u0142\u0105cznie na uzyskaniu okre\u015blonych pozycji dla danych fraz kluczowych. Nie mo\u017cemy jednak zapomnie\u0107 o ostatecznym celu, do kt\u00f3rego zmierzaj\u0105 nasze dzia\u0142ania \u2013 czyli pozyskaniu potencjalnych klient\u00f3w z poziomu wyszukiwarki. Tu z pomoc\u0105 przychodzi SXO.","og_url":"https:\/\/wenet.pl\/blog\/sxo-czyli-doswiadczenia-uzytkownika-poziomu-wyszukiwarki\/","og_site_name":"WeNet","article_publisher":"https:\/\/www.facebook.com\/WeNet.Group\/","article_published_time":"2017-12-18T23:20:04+00:00","article_modified_time":"2026-04-28T10:14:47+00:00","og_image":[{"url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/12\/sxo.jpg","type":"","width":"","height":""}],"author":"Rafa\u0142 Suski","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"Rafa\u0142 Suski","Szacowany czas czytania":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wenet.pl\/blog\/sxo-czyli-doswiadczenia-uzytkownika-poziomu-wyszukiwarki\/#article","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/sxo-czyli-doswiadczenia-uzytkownika-poziomu-wyszukiwarki\/"},"author":{"name":"Rafa\u0142 Suski","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/0a2587ff15894b00aa78298ce8044238"},"headline":"SXO, czyli do\u015bwiadczenia u\u017cytkownika z poziomu wyszukiwarki","datePublished":"2017-12-18T23:20:04+00:00","dateModified":"2026-04-28T10:14:47+00:00","mainEntityOfPage":{"@id":"https:\/\/wenet.pl\/blog\/sxo-czyli-doswiadczenia-uzytkownika-poziomu-wyszukiwarki\/"},"wordCount":801,"commentCount":2,"publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"image":{"@id":"https:\/\/wenet.pl\/blog\/sxo-czyli-doswiadczenia-uzytkownika-poziomu-wyszukiwarki\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/12\/sxo.jpg","articleSection":["UX"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wenet.pl\/blog\/sxo-czyli-doswiadczenia-uzytkownika-poziomu-wyszukiwarki\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wenet.pl\/blog\/sxo-czyli-doswiadczenia-uzytkownika-poziomu-wyszukiwarki\/","url":"https:\/\/wenet.pl\/blog\/sxo-czyli-doswiadczenia-uzytkownika-poziomu-wyszukiwarki\/","name":"SXO, czyli do\u015bwiadczenia u\u017cytkownika z poziomu wyszukiwarki","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wenet.pl\/blog\/sxo-czyli-doswiadczenia-uzytkownika-poziomu-wyszukiwarki\/#primaryimage"},"image":{"@id":"https:\/\/wenet.pl\/blog\/sxo-czyli-doswiadczenia-uzytkownika-poziomu-wyszukiwarki\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/12\/sxo.jpg","datePublished":"2017-12-18T23:20:04+00:00","dateModified":"2026-04-28T10:14:47+00:00","breadcrumb":{"@id":"https:\/\/wenet.pl\/blog\/sxo-czyli-doswiadczenia-uzytkownika-poziomu-wyszukiwarki\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wenet.pl\/blog\/sxo-czyli-doswiadczenia-uzytkownika-poziomu-wyszukiwarki\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/sxo-czyli-doswiadczenia-uzytkownika-poziomu-wyszukiwarki\/#primaryimage","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/12\/sxo.jpg","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/12\/sxo.jpg","width":1715,"height":1108},{"@type":"BreadcrumbList","@id":"https:\/\/wenet.pl\/blog\/sxo-czyli-doswiadczenia-uzytkownika-poziomu-wyszukiwarki\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/wenet.pl\/blog\/"},{"@type":"ListItem","position":2,"name":"SXO, czyli do\u015bwiadczenia u\u017cytkownika z poziomu wyszukiwarki"}]},{"@type":"WebSite","@id":"https:\/\/wenet.pl\/blog\/#website","url":"https:\/\/wenet.pl\/blog\/","name":"WeNet","description":"","publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wenet.pl\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/wenet.pl\/blog\/#organization","name":"WeNet","url":"https:\/\/wenet.pl\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","width":234,"height":56,"caption":"WeNet"},"image":{"@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WeNet.Group\/"]},{"@type":"Person","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/0a2587ff15894b00aa78298ce8044238","name":"Rafa\u0142 Suski","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/12\/Rafa\u0142-Suski-150x150.jpg","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/12\/Rafa\u0142-Suski-150x150.jpg","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2016\/12\/Rafa\u0142-Suski-150x150.jpg","caption":"Rafa\u0142 Suski"},"description":"SEO Evangelist. Z pasj\u0105 promuje SEO i dzieli si\u0119 wiedz\u0105, kt\u00f3r\u0105 zdoby\u0142 zarz\u0105dzaj\u0105c zespo\u0142ami SEO i optymalizacji technicznej.","url":"https:\/\/wenet.pl\/blog\/author\/rafal-suski\/"}]}},"jetpack_featured_media_url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2017\/12\/sxo.jpg","jetpack_shortlink":"https:\/\/wp.me\/p5muuP-BQ","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/2346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/users\/101017"}],"replies":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/comments?post=2346"}],"version-history":[{"count":4,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/2346\/revisions"}],"predecessor-version":[{"id":14050,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/2346\/revisions\/14050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media\/2347"}],"wp:attachment":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media?parent=2346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/categories?post=2346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/tags?post=2346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}