{"id":2527,"date":"2023-11-27T08:59:47","date_gmt":"2023-11-27T07:59:47","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=2527"},"modified":"2023-11-27T08:59:49","modified_gmt":"2023-11-27T07:59:49","slug":"cykl-zakupowy-klienta-skuteczny-twoj-mailing","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/cykl-zakupowy-klienta-skuteczny-twoj-mailing\/","title":{"rendered":"E-mail marketing \u2013 jak dopasowa\u0107 do odbiorc\u00f3w?"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1200\" height=\"871\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_178770594_Subscription_Monthly_M-1200x871.jpg\" alt=\"Email marketing. Mailing. Cykl zakupowy klienta\" class=\"wp-image-2530 colorbox-2527 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_178770594_Subscription_Monthly_M-1200x871.jpg 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_178770594_Subscription_Monthly_M-200x145.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_178770594_Subscription_Monthly_M-413x300.jpg 413w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_178770594_Subscription_Monthly_M-768x558.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_178770594_Subscription_Monthly_M-324x235.jpg 324w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_178770594_Subscription_Monthly_M-696x505.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_178770594_Subscription_Monthly_M-1068x776.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_178770594_Subscription_Monthly_M-578x420.jpg 578w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_178770594_Subscription_Monthly_M-1157x840.jpg 1157w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_178770594_Subscription_Monthly_M.jpg 1618w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/871;\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Coraz wi\u0119cej firm sektora B2B dostrzega ogromny potencja\u0142 e-mail marketingu w komunikacji z obecnymi oraz potencjalnymi klientami. Stosuj\u0105 t\u0119 form\u0119 reklamy jako narz\u0119dzie promocji us\u0142ug i produkt\u00f3w oraz budowania \u015bwiadomo\u015bci swojej marki. Przyjrzyjmy si\u0119 temu bli\u017cej. <\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/cykl-zakupowy-klienta-skuteczny-twoj-mailing\/#Dobre_praktyki_w_e-mail_marketingu\" >Dobre praktyki w e-mail marketingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/cykl-zakupowy-klienta-skuteczny-twoj-mailing\/#E-mail_marketing_%E2%80%93_jak_prowadzic\" >E-mail marketing \u2013 jak prowadzi\u0107?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/cykl-zakupowy-klienta-skuteczny-twoj-mailing\/#Strategia_e-mail_marketingu_%E2%80%93_grupy_odbiorcow\" >Strategia e-mail marketingu \u2013 grupy odbiorc\u00f3w<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/cykl-zakupowy-klienta-skuteczny-twoj-mailing\/#1_Potencjalni_klienci\" >1. Potencjalni klienci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/cykl-zakupowy-klienta-skuteczny-twoj-mailing\/#2_Klienci_dokonujacy_pierwszego_zakupu\" >2. Klienci dokonuj\u0105cy pierwszego zakupu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/cykl-zakupowy-klienta-skuteczny-twoj-mailing\/#3_Klienci_powracajacy\" >3. Klienci powracaj\u0105cy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/cykl-zakupowy-klienta-skuteczny-twoj-mailing\/#4_Stali_klienci\" >4. Stali klienci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/cykl-zakupowy-klienta-skuteczny-twoj-mailing\/#5_Uciekinierzy\" >5. Uciekinierzy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/cykl-zakupowy-klienta-skuteczny-twoj-mailing\/#Skuteczny_e-mail_marketing_%E2%80%93_podsumowanie\" >Skuteczny e-mail marketing \u2013 podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dobre_praktyki_w_e-mail_marketingu\"><\/span>Dobre praktyki w e-mail marketingu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tworzenie skutecznych kampanii e-mail marketingowych opiera si\u0119 na kilku podstawowych zasadach.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Przede wszystkim warto pami\u0119ta\u0107 o <strong>personalizacji tre\u015bci<\/strong>. Im bardziej wiadomo\u015b\u0107 jest dopasowana do potrzeb i zainteresowa\u0144 odbiorcy, tym wi\u0119ksze prawdopodobie\u0144stwo, \u017ce zostanie przeczytana i doceniona. Personalizacja mo\u017ce obejmowa\u0107 takie elementy, jak imi\u0119 i nazwisko odbiorcy, informacje na temat wcze\u015bniejszych zakup\u00f3w czy preferencje dotycz\u0105ce produkt\u00f3w.<\/li>\n\n\n\n<li>Kolejnym aspektem dobrych praktyk w e-mail marketingu jest <strong>dba\u0142o\u015b\u0107 o jako\u015b\u0107 tre\u015bci<\/strong>. Warto inwestowa\u0107 czas w tworzenie warto\u015bciowych wiadomo\u015bci, kt\u00f3re dostarcz\u0105 odbiorcom u\u017cytecznych informacji, porad czy inspiracji. Dzi\u0119ki temu zbudujesz pozytywny wizerunek swojej marki oraz zwi\u0119kszysz zaanga\u017cowanie klient\u00f3w.<\/li>\n\n\n\n<li>Nie bez znaczenia jest r\u00f3wnie\u017c <strong>cz\u0119stotliwo\u015b\u0107 wysy\u0142ania e-maili<\/strong>. Wysy\u0142anie zbyt du\u017cej liczby wiadomo\u015bci mo\u017ce prowadzi\u0107 do odbioru naszej komunikacji jako spamu, a co za tym idzie \u2013 do utraty zaufania klient\u00f3w. Dlatego warto ustali\u0107 optymaln\u0105 cz\u0119stotliwo\u015b\u0107 wysy\u0142ek, maj\u0105c na uwadze preferencje i oczekiwania odbiorc\u00f3w.<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8782d30a-465c-49ee-8ad9-826c889fab51\"><span class=\"hs-cta-node hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\" id=\"hs-cta-8782d30a-465c-49ee-8ad9-826c889fab51\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-2527 lazyload\" id=\"hs-cta-img-8782d30a-465c-49ee-8ad9-826c889fab51\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8782d30a-465c-49ee-8ad9-826c889fab51.png\"  alt=\"Promocja firmy na lokalnym rynku? Rozpocznij ju\u017c teraz &gt;&gt;&gt;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8782d30a-465c-49ee-8ad9-826c889fab51', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-mail_marketing_%E2%80%93_jak_prowadzic\"><\/span>E-mail marketing \u2013 jak prowadzi\u0107?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Poza wy\u017cej wymienionymi jednym z kluczowych element\u00f3w, o kt\u00f3rym ka\u017cdy przedsi\u0119biorca powinien pami\u0119ta\u0107, jest <strong>jako\u015b\u0107 bazy adres\u00f3w e-mail<\/strong>, kt\u00f3rej dedykuje swoje tre\u015bci. Wspominaj\u0105c o jako\u015bci bazy, mamy na my\u015bli odpowiednio okre\u015blon\u0105 i przeanalizowan\u0105 grup\u0119 docelow\u0105, pod potrzeby kt\u00f3rej przedsi\u0119biorca dostosowuje uwa\u017cnie swoj\u0105 ofert\u0119 handlow\u0105 oraz tre\u015bci mailingu.<\/p>\n\n\n\n<p>Segment B2B jest do\u015b\u0107 specyficzny, rz\u0105dzi si\u0119 w\u0142asnymi prawami oraz posiada r\u00f3\u017cne, zmienne w czasie potrzeby oraz zbi\u00f3r warto\u015bci. Wspomniane elementy tworz\u0105 tzw. <strong>cykl \u017cycia klienta<\/strong>. Mailing jest skuteczny tylko wtedy, gdy te potrzeby i warto\u015bci s\u0105 zdefiniowane oraz maj\u0105 odzwierciedlenie w dzia\u0142aniach e-mail marketingu.<\/p>\n\n\n\n<p>A jak pozna\u0107 owe potrzeby i preferencje? Jest to mo\u017cliwe dzi\u0119ki dedykowanym narz\u0119dziom analityki internetowej, kt\u00f3re dostarczaj\u0105 nam informacji o tym, jakimi produktami interesuj\u0105 si\u0119 konkretne grupy odbiorc\u00f3w, jaka ich cz\u0119\u015b\u0107 np. porzuca koszyki zakup\u00f3w itp. Id\u0105c o krok dalej \u2013 w \u015bwietny spos\u00f3b mo\u017cemy zarz\u0105dza\u0107 tymi informacjami wysy\u0142aj\u0105c wiadomo\u015bci typu <em>trigger mails<\/em>, kt\u00f3re wyzwalaj\u0105 ch\u0119\u0107 zakupu, wykorzystuj\u0105c istotne wydarzenie lub moment w cyklu \u017cyciu klienta, np. osoby porzucaj\u0105ce koszyki zakup\u00f3w mog\u0105 otrzyma\u0107 powiadomienie o mo\u017cliwo\u015bci dokonania zakupu w sklepie stacjonarnym. Przedstawienie tego mechanizmu u\u015bwiadamia, jak wiele jest dost\u0119pnych mo\u017cliwo\u015bci zastosowania podobnych narz\u0119dzi na ka\u017cdym etapie cyklu \u017cycia klienta.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Etapy cyklu \u017cycia klienta<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1200\" height=\"900\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_117014954_Subscription_Monthly_M-1200x900.jpg\" alt=\"Customer life cycle, marketing business management strategy. Email marketing. Mailing. Cykl zakupowy klienta\" class=\"wp-image-2531 colorbox-2527 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_117014954_Subscription_Monthly_M-1200x900.jpg 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_117014954_Subscription_Monthly_M-200x150.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_117014954_Subscription_Monthly_M-400x300.jpg 400w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_117014954_Subscription_Monthly_M-768x576.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_117014954_Subscription_Monthly_M-80x60.jpg 80w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_117014954_Subscription_Monthly_M-265x198.jpg 265w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_117014954_Subscription_Monthly_M-696x522.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_117014954_Subscription_Monthly_M-1068x801.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_117014954_Subscription_Monthly_M-560x420.jpg 560w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_117014954_Subscription_Monthly_M-1120x840.jpg 1120w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_117014954_Subscription_Monthly_M.jpg 1592w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/900;\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategia_e-mail_marketingu_%E2%80%93_grupy_odbiorcow\"><\/span>Strategia e-mail marketingu \u2013 grupy odbiorc\u00f3w<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Potencjalni_klienci\"><\/span>1. Potencjalni klienci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jak sama nazwa wskazuje, jest to grupa odbiorc\u00f3w z potencja\u0142em, czyli taka, kt\u00f3ra stanowi dla przedsi\u0119biorcy pewn\u0105 warto\u015b\u0107. Tej grupie nale\u017cy dopiero zakomunikowa\u0107 istnienie naszej firmy, atrakcyjnie przedstawi\u0107 ofert\u0119 oraz zach\u0119ci\u0107 do pierwszego zakupu. Og\u00f3lnie chodzi o anga\u017cowanie odbiorc\u00f3w. <a href=\"https:\/\/wenet.pl\/blog\/skuteczny-email-marketing-zwiekszyc-dotarcie-e-maili-odbiorcy\/\">E-mail marketing<\/a> sprawdzi si\u0119 doskonale.<\/p>\n\n\n\n<p>Zadbajmy tylko o adekwatny, spersonalizowany przekaz i zastan\u00f3wmy si\u0119, jakich informacji nasz odbiorca potrzebuje na tym etapie. By\u0107 mo\u017ce powinni\u015bmy promowa\u0107 nasze kluczowe, najbardziej popularne produkty, a by\u0107 mo\u017ce zainteresowa\u0107 go swoim podej\u015bciem do biznesu i klienta. Efektywn\u0105 praktyk\u0105 mog\u0105 by\u0107 tak\u017ce <strong>wiadomo\u015bci powitalne<\/strong>. Najprawdopodobniej ci odbiorcy maj\u0105 styczno\u015b\u0107 z nasz\u0105 ofert\u0105 po raz pierwszy, dlatego zadbajmy szczeg\u00f3lnie o atrakcyjny oraz \u201eszyty na miar\u0119\u201d przekaz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Klienci_dokonujacy_pierwszego_zakupu\"><\/span>2. Klienci dokonuj\u0105cy pierwszego zakupu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Skoro zdobyli\u015bmy nowego klienta, to ju\u017c wiemy, \u017ce nasza oferta wyda\u0142a si\u0119 mu w jaki\u015b spos\u00f3b atrakcyjna, oraz \u017ce nasz mailing w du\u017cym stopniu si\u0119 do tego przys\u0142u\u017cy\u0142. Je\u017celi nie chcemy, aby ten pierwszy zakup by\u0142 ostatnim, nie spoczywajmy na laurach. Pami\u0119tajmy, \u017ce lojalno\u015b\u0107 konsument\u00f3w zale\u017cy od naszych kolejnych, przemy\u015blanych i dobrze zaplanowanych dzia\u0142a\u0144. Nierzadko, na tym etapie pojawia si\u0119 tak\u017ce <strong>dysonans zakupowy<\/strong>, a wi\u0119c w\u0105tpliwo\u015bci zwi\u0105zane z pierwszym zakupem.<\/p>\n\n\n\n<p>I znowu \u2013 mailing mo\u017ce nam pom\u00f3c sprawi\u0107, aby nasi nabywcy zostali z nami na d\u0142u\u017cej oraz aby w ich oczach jako\u015b\u0107 naszej oferty ca\u0142y czas utrzymywa\u0142a si\u0119 na wysokim poziomie, wy\u017cszym ni\u017c oferta konkurencji. Celem mailingu na tym etapie jest przede wszystkim utrzymanie klienta w przekonaniu o konkurencyjno\u015bci naszej oferty, zapewnienie o skutecznej i szybkiej obs\u0142udze klienta, a w efekcie sk\u0142onienie go do dalszych zakup\u00f3w.<\/p>\n\n\n\n<p>Pami\u0119tajmy tak\u017ce o podzi\u0119kowaniu za dokonanie pierwszego zakupu. Jest to mi\u0142y dodatek, kt\u00f3ry wp\u0142ynie na pozytywne skojarzenia naszych z odbiorc\u00f3w z zakupem od nas. W trosce o jako\u015b\u0107 obs\u0142ugi mo\u017cemy tak\u017ce przygotowa\u0107 ankiet\u0119 satysfakcji z zakupu, co b\u0119dzie stanowi\u0142o dodatkowo ciekaw\u0105 form\u0119 zaanga\u017cowania naszych odbiorc\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Klienci_powracajacy\"><\/span>3. Klienci powracaj\u0105cy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ta grupa klient\u00f3w cieszy nas coraz bardziej. Nabywcy dokonuj\u0105 kolejnych zakup\u00f3w, a to pozwala nam przypuszcza\u0107, \u017ce nasze dzia\u0142ania, maile reklamowe oraz oferta s\u0105 atrakcyjne i dopasowane do ich potrzeb.<\/p>\n\n\n\n<p>Na tym etapie, lojalno\u015b\u0107 klient\u00f3w ca\u0142y czas jeszcze jest elementem nietrwa\u0142ym, poniewa\u017c w dalszym ci\u0105gu analizuj\u0105 oni nasz\u0105 ofert\u0119, a je\u015bli strac\u0105 do nas zaufanie \u2013 mog\u0105 odej\u015b\u0107. E-mail marketing adresowany do sektora B2B na tym etapie cyklu \u017cycia, powinien przede wszystkim <strong>skupi\u0107 si\u0119 na utrzymaniu zaufania do firmy<\/strong>. W komunikacji mailowej podkre\u015blmy, jak bardzo doceniamy lojalno\u015b\u0107 i zaufanie klient\u00f3w itp. Mile widziane by\u0142oby tak\u017ce wzbogacenie mailing\u00f3w o atrakcyjne elementy dodatkowe takie jak np. kupony rabatowe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Stali_klienci\"><\/span>4. Stali klienci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mamy odbiorc\u00f3w, kt\u00f3rzy dokonuj\u0105 regularnych zakup\u00f3w naszych produkt\u00f3w lub us\u0142ug i to oni stanowi\u0105 dla nas najwi\u0119ksz\u0105 warto\u015b\u0107, poniewa\u017c w przeliczeniu na jednego klienta, na tym etapie sprzeda\u017c jest najwi\u0119ksza. Co tak\u017ce istotne \u2013 ten segment nabywc\u00f3w nie ucieknie od nas tak szybko, poniewa\u017c nawet drobne trudno\u015bci s\u0105 zazwyczaj wyparte przez te dotychczasowe, pozytywne wra\u017cenia ze wsp\u00f3\u0142pracy z nasz\u0105 firm\u0105.<\/p>\n\n\n\n<p>Nie oznacza to jednak, \u017ce nie musimy si\u0119 dalej stara\u0107, a mechanizm kolejnych transakcji b\u0119dzie dzia\u0142a\u0142 samoistnie. Wr\u0119cz przeciwnie! <strong>Ta grupa jest dla nas wyj\u0105tkowo cenna<\/strong>, dlatego o ni\u0105 musimy zadba\u0107 szczeg\u00f3lnie. A w jaki spos\u00f3b? Wykorzystajmy e-mail marketing do podkre\u015blenia jak bardzo doceniamy jej lojalno\u015b\u0107, jak\u0105 stanowi dla nas warto\u015b\u0107, ale nie ograniczajmy si\u0119 do pustych s\u0142\u00f3w. Wykorzystajmy \u015bwietne narz\u0119dzie jakim jest mailing do og\u0142oszenia np. ciekawego programu lojalno\u015bciowego, konkursu, bonusu czy innych benefit\u00f3w w\u0142a\u015bnie dla tych konsument\u00f3w. Ka\u017cda tego typu warto\u015b\u0107 dodana stanowi dla klienta sygna\u0142, \u017ce lojalno\u015b\u0107 si\u0119 op\u0142aca i jest odpowiednio nagradzana.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-2527 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Uciekinierzy\"><\/span>5. Uciekinierzy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Niestety, taka grupa konsument\u00f3w zdarza si\u0119 w ka\u017cdej firmie. R\u00f3\u017cna tylko jest skala tego zjawiska. Powody odej\u015bcia s\u0105 wielorakie \u2013 czynniki zewn\u0119trzne, tj. oferta konkurencji, brak bud\u017cetu lub wewn\u0119trzne, tj. problemy z obs\u0142ug\u0105, znudzenie ofert\u0105 itp. W tej sytuacji, je\u015bli klient jest dla nas wyj\u0105tkowo cenny, bardziej ni\u017c mailing \u2013 <strong>sprawdzi si\u0119 pr\u00f3ba nawi\u0105zania bezpo\u015bredniego kontaktu<\/strong>, aby pozna\u0107 zaistnia\u0142y problem oraz \u2013 je\u015bli to mo\u017cliwe \u2013 podj\u0105\u0107 pr\u00f3b\u0119 wznowienia relacji.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1200\" height=\"801\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_196320271_Subscription_Monthly_M-1200x801.jpg\" alt=\"Email marketing. Mailing. Cykl zakupowy klienta\" class=\"wp-image-2532 colorbox-2527 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_196320271_Subscription_Monthly_M-1200x801.jpg 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_196320271_Subscription_Monthly_M-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_196320271_Subscription_Monthly_M-449x300.jpg 449w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_196320271_Subscription_Monthly_M-768x513.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_196320271_Subscription_Monthly_M-696x465.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_196320271_Subscription_Monthly_M-1068x713.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_196320271_Subscription_Monthly_M-629x420.jpg 629w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_196320271_Subscription_Monthly_M-1259x840.jpg 1259w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_196320271_Subscription_Monthly_M.jpg 1687w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/801;\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Skuteczny_e-mail_marketing_%E2%80%93_podsumowanie\"><\/span>Skuteczny e-mail marketing \u2013 podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dostosowanie kampanii mailingowej pod specjaln\u0105 grup\u0119 konsument\u00f3w jest korzystne dla nas jako sprzedawc\u00f3w, poniewa\u017c prowadzimy efektywne, przemy\u015blane dzia\u0142ania pod okre\u015blony target, zamiast skupia\u0107 si\u0119 na mniej skutecznej komunikacji mailingowej, jednakowej dla wszystkich segment\u00f3w naszych odbiorc\u00f3w. Z drugiej strony, spersonalizowane kampanie e-mail marketingu s\u0105 warto\u015bciowe tak\u017ce dla naszych klient\u00f3w, poniewa\u017c odpowiadaj\u0105 na ich realne i aktualne potrzeby zale\u017cne od etapu cyklu \u017cycia, na jakim si\u0119 znajduj\u0105.<\/p><div class=\"nablr69f2b8ac3a6e9\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2527 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.nablr69f2b8ac3a6e9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nablr69f2b8ac3a6e9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nablr69f2b8ac3a6e9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nablr69f2b8ac3a6e9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nablr69f2b8ac3a6e9 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ryimi69f2b8ac3a660\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2527 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ryimi69f2b8ac3a660 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ryimi69f2b8ac3a660 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ryimi69f2b8ac3a660 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ryimi69f2b8ac3a660 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ryimi69f2b8ac3a660 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ugrsf69f2b8ac3a5d5\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2527 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ugrsf69f2b8ac3a5d5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ugrsf69f2b8ac3a5d5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ugrsf69f2b8ac3a5d5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ugrsf69f2b8ac3a5d5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ugrsf69f2b8ac3a5d5 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"qpmjg69f2b8ac3a544\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2527 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.qpmjg69f2b8ac3a544 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.qpmjg69f2b8ac3a544 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.qpmjg69f2b8ac3a544 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.qpmjg69f2b8ac3a544 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.qpmjg69f2b8ac3a544 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"uemmg69f2b8ac3a4ab\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2527 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.uemmg69f2b8ac3a4ab {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.uemmg69f2b8ac3a4ab {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.uemmg69f2b8ac3a4ab {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.uemmg69f2b8ac3a4ab {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.uemmg69f2b8ac3a4ab {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"sajbe69f2b8ac3a3ed\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2527 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.sajbe69f2b8ac3a3ed {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.sajbe69f2b8ac3a3ed {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.sajbe69f2b8ac3a3ed {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.sajbe69f2b8ac3a3ed {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.sajbe69f2b8ac3a3ed {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"ieqmb69f2b8ac37adb\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2527 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.ieqmb69f2b8ac37adb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.ieqmb69f2b8ac37adb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.ieqmb69f2b8ac37adb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.ieqmb69f2b8ac37adb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.ieqmb69f2b8ac37adb {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vomnf69f2b8ac37a5f\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-2527 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vomnf69f2b8ac37a5f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vomnf69f2b8ac37a5f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vomnf69f2b8ac37a5f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vomnf69f2b8ac37a5f {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vomnf69f2b8ac37a5f {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"twxgm69f2b8ac379da\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2527 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.twxgm69f2b8ac379da {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.twxgm69f2b8ac379da {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.twxgm69f2b8ac379da {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.twxgm69f2b8ac379da {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.twxgm69f2b8ac379da {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"nwdgc69f2b8ac37950\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2527 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); 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<\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vpbpv69f2b8ac3789a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vpbpv69f2b8ac3789a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vpbpv69f2b8ac3789a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vpbpv69f2b8ac3789a {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vpbpv69f2b8ac3789a {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;2527&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (2 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;E-mail marketing \u2013 jak dopasowa\u0107 do odbiorc\u00f3w?&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (2 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Coraz wi\u0119cej firm sektora B2B dostrzega ogromny potencja\u0142 e-mail marketingu w komunikacji z obecnymi oraz potencjalnymi klientami. Stosuj\u0105 t\u0119 form\u0119 reklamy jako narz\u0119dzie promocji us\u0142ug i produkt\u00f3w oraz budowania \u015bwiadomo\u015bci swojej marki. Przyjrzyjmy si\u0119 temu bli\u017cej. Dobre praktyki w e-mail marketingu Tworzenie skutecznych kampanii e-mail marketingowych opiera si\u0119 na kilku podstawowych zasadach. E-mail marketing \u2013 [&hellip;]<\/p>\n","protected":false},"author":101028,"featured_media":2530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[143,176,184],"class_list":["post-2527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-marketingowa","tag-e-commerce","tag-e-platforma","tag-mailing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-mail marketing \u2013 jak dopasowa\u0107 do odbiorc\u00f3w? - WeNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/cykl-zakupowy-klienta-skuteczny-twoj-mailing\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cykl zakupowy klienta \u2013 jak skuteczny jest Tw\u00f3j mailing?\" \/>\n<meta property=\"og:description\" content=\"Coraz wi\u0119cej firm sektora B2B dostrzega ogromny potencja\u0142 e-mail marketingu w komunikacji z obecnymi oraz potencjalnymi klientami, stosuj\u0105c t\u0119 form\u0119 reklamy jako narz\u0119dzie promocji us\u0142ug i produkt\u00f3w oraz budowania \u015bwiadomo\u015bci swojej marki.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/cykl-zakupowy-klienta-skuteczny-twoj-mailing\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-27T07:59:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-27T07:59:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prodblog.wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_196320271_Subscription_Monthly_M.jpg\" \/>\n<meta name=\"author\" content=\"Karolina Zem\u0142a\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Cykl zakupowy klienta \u2013 jak skuteczny jest Tw\u00f3j mailing?\" \/>\n<meta name=\"twitter:description\" content=\"Coraz wi\u0119cej firm sektora B2B dostrzega ogromny potencja\u0142 e-mail marketingu w komunikacji z obecnymi oraz potencjalnymi klientami, stosuj\u0105c t\u0119 form\u0119 reklamy jako narz\u0119dzie promocji us\u0142ug i produkt\u00f3w oraz budowania \u015bwiadomo\u015bci swojej marki.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/prodblog.wenet.pl\/blog\/wp-content\/uploads\/2018\/03\/Fotolia_196320271_Subscription_Monthly_M.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karolina Zem\u0142a\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-mail marketing \u2013 jak dopasowa\u0107 do odbiorc\u00f3w? 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