{"id":2657,"date":"2023-08-02T15:33:38","date_gmt":"2023-08-02T13:33:38","guid":{"rendered":"https:\/\/prodblog.wenet.pl\/?p=2657"},"modified":"2026-04-29T11:33:51","modified_gmt":"2026-04-29T09:33:51","slug":"uszyte-miare-czyli-marketing-zintegrowany-malej-firmie","status":"publish","type":"post","link":"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/","title":{"rendered":"Marketing zintegrowany w ma\u0142ej firmie &#8211; na czym polega?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/marketing-zintegrowany-min.jpg\" alt=\"marketing zintegrowany\" class=\"wp-image-8638 colorbox-2657 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/marketing-zintegrowany-min.jpg 1080w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/marketing-zintegrowany-min-450x300.jpg 450w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/marketing-zintegrowany-min-200x133.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/marketing-zintegrowany-min-768x512.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/marketing-zintegrowany-min-696x464.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/marketing-zintegrowany-min-1068x712.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/marketing-zintegrowany-min-630x420.jpg 630w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\" \/><\/figure>\n\n\n\n<p><strong>\u015awiat biznesu jest pe\u0142en wyzwa\u0144, przez co zmienia si\u0119 podej\u015bcie w\u0142a\u015bcicieli ma\u0142ych przedsi\u0119biorstw do kwestii reklamy internetowej, cel\u00f3w marketingu oraz promocji marki w r\u00f3\u017cnych kana\u0142ach. W dobie wszechobecnego Internetu, ca\u0142ej palety narz\u0119dzi oraz medi\u00f3w spo\u0142eczno\u015bciowych, kt\u00f3rych potencja\u0142 stale ro\u015bnie, przedsi\u0119biorcy z sektora M\u015aP zaczynaj\u0105 rozumie\u0107 potrzeb\u0119 dzia\u0142a\u0144 online, aby skuteczniej prowadzi\u0107 dalej swoj\u0105 dzia\u0142alno\u015b\u0107. Jednym z najbardziej efektywnych podej\u015b\u0107 jest marketing zintegrowany. Czym jest ta strategia i z jakich element\u00f3w si\u0119 sk\u0142ada? Przeczytaj i sprawd\u017a ju\u017c teraz!<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/#Marketing_zintegrowany_360_%E2%80%93_czym_jest\" >Marketing zintegrowany 360 \u2013 czym jest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/#Zintegrowana_komunikacja_marketingowa_a_marketing_omnichannel\" >Zintegrowana komunikacja marketingowa a marketing omnichannel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/#Wybor_kanalow_komunikacji_Jakie_zintegrowane_dzialania_reklamowe_warto_wykorzystac\" >Wyb\u00f3r kana\u0142\u00f3w komunikacji. Jakie zintegrowane dzia\u0142ania reklamowe warto wykorzysta\u0107?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/#Strona_internetowa\" >Strona internetowa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/#Content_Marketing\" >Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/#Social_Media_Marketing\" >Social Media Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/#Planowanie_kampanii_platnej\" >Planowanie kampanii p\u0142atnej<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/#E-mail_marketing\" >E-mail marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/#SEO_marketing\" >SEO marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/#Czy_marketing_zintegrowany_przynosi_korzysci_dla_malych_firm\" >Czy marketing zintegrowany przynosi korzy\u015bci dla ma\u0142ych firm?&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_zintegrowany_360_%E2%80%93_czym_jest\"><\/span><strong>Marketing zintegrowany 360 \u2013 czym jest?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zgodnie z naszymi ustaleniami oraz na podstawie bada\u0144 wiemy, \u017ce w\u015br\u00f3d firm zatrudniaj\u0105cych poni\u017cej 20 pracownik\u00f3w, nawet 82-90% z nich zamierza korzysta\u0107 z dzia\u0142a\u0144 online w r\u00f3\u017cnych kana\u0142ach marketingowych.&nbsp;<\/p>\n\n\n\n<p>Wielu \u201ema\u0142ych przedsi\u0119biorc\u00f3w\u201d pr\u00f3buje prowadzi\u0107 <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6ce5897d-b7e3-4e24-83ea-3825093f2bcf\"><span class=\"hs-cta-node hs-cta-6ce5897d-b7e3-4e24-83ea-3825093f2bcf\" id=\"hs-cta-6ce5897d-b7e3-4e24-83ea-3825093f2bcf\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6ce5897d-b7e3-4e24-83ea-3825093f2bcf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-2657 lazyload\" id=\"hs-cta-img-6ce5897d-b7e3-4e24-83ea-3825093f2bcf\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6ce5897d-b7e3-4e24-83ea-3825093f2bcf.png\" alt=\"dzia\u0142ania marketingowe\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6ce5897d-b7e3-4e24-83ea-3825093f2bcf', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> firmy samodzielnie wg. modelu DIY (Do It Yourself), tworz\u0105c np. reklamy display czy prowadz\u0105c pozycjonowanie strony, jednak i oni powoli przekonuj\u0105 si\u0119, \u017ce ich wiedza, mo\u017cliwo\u015bci oraz narz\u0119dzia, kt\u00f3rymi dysponuj\u0105, s\u0105 niewystarczaj\u0105ce, a efekt dzia\u0142a\u0144 \u2013 nie taki, na jaki liczyli. Decyduj\u0105 si\u0119 wi\u0119c powierzy\u0107 planowanie kampanii promocyjnej swojej firmy fachowcom, opieraj\u0105c w ten spos\u00f3b marketing internetowy na modelu DIFM (Do It For Me).<\/p>\n\n\n\n<p>W tej sytuacji z pomoc\u0105 przychodz\u0105 zazwyczaj firmy specjalizuj\u0105ce si\u0119 w prowadzeniu komunikacji marketingowej online, a wi\u0119c oferuj\u0105ce kompleksowe, zintegrowane dzia\u0142ania reklamowe w Internecie. Zakres tej strategii jest na tyle szeroki i z\u0142o\u017cony, \u017ce odpowiada potrzebom praktycznie ka\u017cdego biznesu.&nbsp;<\/p>\n\n\n\n<p>W tym miejscu warto przedstawi\u0107 definicj\u0119 marketingu zintegrowanego. <strong>Jest to podej\u015bcie, kt\u00f3re zak\u0142ada wykorzystanie r\u00f3\u017cnorodnych narz\u0119dzi promocji i kana\u0142\u00f3w komunikacyjnych<\/strong>, takich jak reklama Google Ads, media spo\u0142eczno\u015bciowe, e-mail marketing, analityka internetowa, optymalizacja tre\u015bci, strony WWW, Public Relations i wiele innych. Wszystkie te dzia\u0142ania s\u0105 realizowane zgodnie z jedn\u0105 sp\u00f3jn\u0105 ide\u0105 w celu zwi\u0119kszenia zasi\u0119gu, budowania \u015bwiadomo\u015bci marki i generowania lead\u00f3w.&nbsp;<\/p>\n\n\n\n<p>G\u0142\u00f3wnym celem tej zintegrowanej strategii jest dostarczenie jednolitego i przyjaznego dla odbiorcy przekazu marketingowego, kt\u00f3ry podnosi zaanga\u017cowanie klient\u00f3w oraz wp\u0142ywa na wzrost sprzeda\u017cy.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6598b816-249c-411d-abb1-65d7e306b7eb\"><span class=\"hs-cta-node hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\" id=\"hs-cta-6598b816-249c-411d-abb1-65d7e306b7eb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-2657 lazyload\" id=\"hs-cta-img-6598b816-249c-411d-abb1-65d7e306b7eb\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/6598b816-249c-411d-abb1-65d7e306b7eb.png\"  alt=\"Promuj swoj\u0105 firm\u0119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '6598b816-249c-411d-abb1-65d7e306b7eb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zintegrowana_komunikacja_marketingowa_a_marketing_omnichannel\"><\/span><strong>Zintegrowana komunikacja marketingowa a marketing omnichannel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Co kryje si\u0119 pod poj\u0119ciem marketingu zintegrowanego? Nie musisz si\u0119 ju\u017c nad tym zastanawia\u0107. Z pewno\u015bci\u0105 mog\u0105 pojawi\u0107 si\u0119 jednak u Ciebie w\u0105tpliwo\u015bci, czym ta koncepcja r\u00f3\u017cni si\u0119 od strategii omnichannel. Sprawd\u017amy to!&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Ot\u00f3\u017c przede wszystkim s\u0105 to dwa r\u00f3\u017cne podej\u015bcia do cel\u00f3w marketingowych, cho\u0107 czasem mog\u0105 si\u0119 nak\u0142ada\u0107 na siebie.&nbsp;<\/p>\n\n\n\n<p><strong>Kampanie zintegrowane polegaj\u0105 na \u0142\u0105czeniu r\u00f3\u017cnych kana\u0142\u00f3w komunikacji marketingowej w jedn\u0105 sp\u00f3jn\u0105 ca\u0142o\u015b\u0107<\/strong>. Oznacza to, \u017ce wszelkie dzia\u0142ania prowadzone s\u0105 w oparciu o jedn\u0105 strategi\u0119. W tym podej\u015bciu istotne jest tak\u017ce wykorzystanie wielu narz\u0119dzi marketingowych oraz zwi\u0119kszenie \u015bwiadomo\u015bci marki.&nbsp;<\/p>\n\n\n\n<p>Marketing omnichannel natomiast skupia si\u0119 na zapewnieniu sp\u00f3jnego do\u015bwiadczenia klienta we wszystkich kana\u0142ach komunikacji. Oznacza to, \u017ce bez wzgl\u0119du na to, czy u\u017cytkownik korzysta z firmowej witryny, aplikacji mobilnej, sklepu, czy medi\u00f3w spo\u0142eczno\u015bciowych, ma on dost\u0119p do tych samych informacji oraz ofert.&nbsp;<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\"><span class=\"hs-cta-node hs-cta-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" id=\"hs-cta-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-2657 lazyload\" id=\"hs-cta-img-4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '4c7d43a9-b591-48fa-aa14-30c7d3fe8e8c', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wybor_kanalow_komunikacji_Jakie_zintegrowane_dzialania_reklamowe_warto_wykorzystac\"><\/span><strong>Wyb\u00f3r kana\u0142\u00f3w komunikacji. Jakie zintegrowane dzia\u0142ania reklamowe warto wykorzysta\u0107?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pomimo zwykle niewielkiej skali dzia\u0142alno\u015bci, r\u00f3wnie\u017c ma\u0142e firmy mog\u0105 rozpocz\u0105\u0107 kampani\u0119 marketingu zintegrowanego. Warto jednak pami\u0119ta\u0107 o tym, \u017ce skuteczne promowanie swojej marki wymaga koordynacji dzia\u0142a\u0144 na wielu frontach. Wyb\u00f3r kana\u0142\u00f3w komunikacji jest kluczowy dla sukcesu \u2013 dzi\u0119ki odpowiednim strategiom mo\u017cna osi\u0105gn\u0105\u0107 wi\u0119kszy zasi\u0119g i zwi\u0119kszy\u0107 \u015bwiadomo\u015b\u0107 marki w\u015br\u00f3d potencjalnych klient\u00f3w.<\/p>\n\n\n\n<p><strong>Ma\u0142a firma mo\u017ce wykorzysta\u0107 wiele narz\u0119dzi marketingu zintegrowanego<\/strong> \u2013 przedstawiamy kilka najwa\u017cniejszych.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strona_internetowa\"><\/span><strong>Strona internetowa<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aby zbudowa\u0107 zintegrowan\u0105 kampani\u0119 marketingow\u0105 musisz stworzy\u0107 profesjonaln\u0105 stron\u0119 internetow\u0105, kt\u00f3ra b\u0119dzie responsywna, czyli dostosowuj\u0105ca si\u0119 do r\u00f3\u017cnych urz\u0105dze\u0144. Wa\u017cne jest r\u00f3wnie\u017c, aby posiada\u0142a warto\u015bciowe tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 i zainteresuj\u0105 odwiedzaj\u0105cych.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Marketing\"><\/span><strong>Content Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W kontek\u015bcie jako\u015bciowego contentu trudno nie wspomnie\u0107 o marketingu tre\u015bci. Przygotowanie merytorycznych i unikalnych artyku\u0142\u00f3w blogowych, poradnik\u00f3w, e-book\u00f3w, film\u00f3w wideo i innych materia\u0142\u00f3w pozwoli Ci zbudowa\u0107 wizerunek eksperta oraz zaufanie do firmy. Tre\u015bci te mo\u017cna nast\u0119pnie promowa\u0107 na stronie czy w sieciach spo\u0142eczno\u015bciowych.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_Marketing\"><\/span><strong>Social Media Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>W sk\u0142ad marketingu zintegrowanego wchodzi zwykle obecno\u015b\u0107 na platformach spo\u0142eczno\u015bciowych. Ma\u0142e firmy powinny tworzy\u0107 interesuj\u0105ce posty i wpisy, prowadzi\u0107 regularne aktywno\u015bci oraz anga\u017cowa\u0107 obserwator\u00f3w. Wykorzystanie reklam np. w <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-acd7eefc-9db5-4397-b6e1-49f21556c710\"><span class=\"hs-cta-node hs-cta-acd7eefc-9db5-4397-b6e1-49f21556c710\" id=\"hs-cta-acd7eefc-9db5-4397-b6e1-49f21556c710\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/acd7eefc-9db5-4397-b6e1-49f21556c710\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-2657 lazyload\" id=\"hs-cta-img-acd7eefc-9db5-4397-b6e1-49f21556c710\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/acd7eefc-9db5-4397-b6e1-49f21556c710.png\" alt=\"Facebook Ads\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'acd7eefc-9db5-4397-b6e1-49f21556c710', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> umo\u017cliwia dotarcie do szerokiej grupy odbiorc\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Planowanie_kampanii_platnej\"><\/span><strong>Planowanie kampanii p\u0142atnej<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zastanawiasz si\u0119, kt\u00f3re elementy zintegrowanej strategii marketingowej umo\u017cliwiaj\u0105 generowanie lead\u00f3w? Ot\u00f3\u017c z pewno\u015bci\u0105 wykorzystanie reklam online, takich jak Google Ads czy p\u0142atne kampanie w mediach spo\u0142eczno\u015bciowych, kt\u00f3re pozwalaj\u0105 dotrze\u0107 do konkretnej grupy docelowej i zwi\u0119kszy\u0107 ruch na stronie internetowej lub w sklepie. A to wspiera pozyskiwanie nowych klient\u00f3w.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-mail_marketing\"><\/span><strong>E-mail marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Chcesz stworzy\u0107 zintegrowan\u0105 kampani\u0119 marketingow\u0105? Wykorzystaj e-mailing, kt\u00f3ry umo\u017cliwia bezpo\u015bredni kontakt z klientami oraz dostarczanie spersonalizowanych tre\u015bci, ofert, newsletter\u00f3w i powiadomie\u0144 o nowo\u015bciach. Wa\u017cne jest dbanie o jako\u015b\u0107 bazy danych i unikanie wysy\u0142ania spamu, skupiaj\u0105c si\u0119 na dostarczeniu warto\u015bciowych informacji.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_marketing\"><\/span><strong>SEO marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wiesz ju\u017c, na czym polega marketing zintegrowany, dlatego nie powinno dziwi\u0107 Ci\u0119, \u017ce kolejnym kana\u0142em, kt\u00f3ry warto wykorzysta\u0107, jest SEO marketing. Wszystko dlatego, \u017ce dzi\u0119ki optymalizacji, <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-fdff14fc-0234-44f4-ac7e-0242f7ab3d28\"><span class=\"hs-cta-node hs-cta-fdff14fc-0234-44f4-ac7e-0242f7ab3d28\" id=\"hs-cta-fdff14fc-0234-44f4-ac7e-0242f7ab3d28\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/fdff14fc-0234-44f4-ac7e-0242f7ab3d28\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img colorbox-2657 lazyload\" id=\"hs-cta-img-fdff14fc-0234-44f4-ac7e-0242f7ab3d28\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/fdff14fc-0234-44f4-ac7e-0242f7ab3d28.png\" alt=\"strona internetowa\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'fdff14fc-0234-44f4-ac7e-0242f7ab3d28', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span> ma\u0142ej firmy mo\u017ce znale\u017a\u0107 si\u0119 wy\u017cej w wynikach wyszukiwania, co z kolei przek\u0142ada si\u0119 na wi\u0119kszy ruch i lepsz\u0105 widoczno\u015b\u0107 marki.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1200\" height=\"361\" data-src=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/05\/box_ikonki_tytuly-1200x361.jpg\" alt=\"Uszyte na miar\u0119 czyli marketing zintegrowany w ma\u0142ej firmie\" class=\"wp-image-2664 colorbox-2657 lazyload\" data-srcset=\"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/05\/box_ikonki_tytuly-1200x361.jpg 1200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/05\/box_ikonki_tytuly-200x60.jpg 200w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/05\/box_ikonki_tytuly-840x253.jpg 840w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/05\/box_ikonki_tytuly-768x231.jpg 768w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/05\/box_ikonki_tytuly-696x209.jpg 696w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/05\/box_ikonki_tytuly-1068x321.jpg 1068w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/05\/box_ikonki_tytuly-1397x420.jpg 1397w, https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2018\/05\/box_ikonki_tytuly.jpg 1743w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/361;\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czy_marketing_zintegrowany_przynosi_korzysci_dla_malych_firm\"><\/span><strong>Czy marketing zintegrowany przynosi korzy\u015bci dla ma\u0142ych firm?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Strategia marketingu zintegrowanego umo\u017cliwia to, co by\u0142oby trudne lub wr\u0119cz niemo\u017cliwe do osi\u0105gni\u0119cia przy wyborze tylko jednego medium reklamowego:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>prowadzi do zwi\u0119kszenia ruchu organicznego na stronie,&nbsp;<\/li>\n\n\n\n<li>buduje \u015bwiadomo\u015b\u0107 marki przy wykorzystaniu kana\u0142\u00f3w marketingowych,&nbsp;<\/li>\n\n\n\n<li>tworzy relacje z klientami za pomoc\u0105 medi\u00f3w spo\u0142eczno\u015bciowych,&nbsp;<\/li>\n\n\n\n<li>zwi\u0119ksza widoczno\u015b\u0107 firmy w Internecie,&nbsp;<\/li>\n\n\n\n<li>kreuje wizerunek przedsi\u0119biorstwa jako eksperta w bran\u017cy,&nbsp;<\/li>\n\n\n\n<li>umo\u017cliwia bezpo\u015bredni\u0105 komunikacj\u0119 mailingow\u0105 z potencjalnym nabywcami,<\/li>\n\n\n\n<li>zdobywa zaufanie, dzi\u0119ki rekomendacjom i pozytywnym opiniom.<\/li>\n<\/ul>\n\n\n\n<p>\u017baden z kana\u0142\u00f3w dotarcia nie zapewni 100% skuteczno\u015bci, poniewa\u017c ma swoje ograniczenia, dlatego to w grupie si\u0142a! Jak wida\u0107 \u2013 <strong>skuteczny marketing zintegrowany dotrze do klienta ze swoj\u0105 ofert\u0105 r\u00f3\u017cnymi drogami<\/strong>.<\/p>\n\n\n\n<p>Oczywi\u015bcie, na to, jak firma mo\u017ce wykorzysta\u0107 marketing zintegrowany, wp\u0142ywa wiele element\u00f3w m.in sektor, w kt\u00f3rym dzia\u0142a. Mimo \u017ce cele bywaj\u0105 to\u017csame, tj. pozyska\u0107 klient\u00f3w \u2013 potrzeby reklamowe ma\u0142ych, \u015brednich czy du\u017cych przedsi\u0119biorstw s\u0105 r\u00f3\u017cne, tak samo jak przeznaczane na ten cel \u015brodki finansowe.<\/p>\n\n\n\n<p>Z tego, co obserwowali\u015bmy, wiele ma\u0142ych firm decyduje si\u0119 w pierwszej kolejno\u015bci na zintegrowane narz\u0119dzia marketingowe o niskich barierach wej\u015bcia, st\u0105d reklamy w wyszukiwarkach czy konta firmowe na portalach spo\u0142eczno\u015bciowych wygrywaj\u0105 z tradycyjn\u0105 promocj\u0105.&nbsp;<\/p>\n\n\n\n<p>Du\u017c\u0105 rol\u0119 w zastosowaniu marketingu zintegrowanego ma wspomniany ju\u017c bud\u017cet, dlatego nie b\u0119dzie zaskoczeniem teza, \u017ce ten sektor b\u0119dzie rozpoczyna\u0142 realizacj\u0119 w\u0142asnej strategii od prostszych lub ta\u0144szych narz\u0119dzi jak Social Media czy katalogi internetowe, zanim przedsi\u0119biorca si\u0119gnie po <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-969637a7-59bb-4ba8-9fa3-941ecb6c7ba5\"><a href=\"https:\/\/wenet.pl\/oferta\/pozycjonowanie\">SEO<\/a><\/span> (ang. Search Engine Optimization) czy p\u0142atne kampanie.<\/p>\n\n\n\n<p>Nie bez znaczenia zapewne pozostaje fakt, \u017ce wykupienie jednej oferty na kompleksow\u0105 us\u0142ug\u0119 reklamow\u0105 jest znacznie korzystniejsze cenowo, ni\u017c kilka pakiet\u00f3w, w ramach kt\u00f3rych specjali\u015bci realizuj\u0105 dla klienta pojedyncze us\u0142ugi.<\/p>\n\n\n\n<p>Wprowadzenie marketingu zintegrowanego w ma\u0142ej firmie przynosi wiele korzy\u015bci. Bez wzgl\u0119du na to, jakie narz\u0119dzia ostatecznie wybierze przedsi\u0119biorca, to otrzyma on pakiet mo\u017cliwo\u015bci promocji swojego biznesu w Internecie. Je\u015bli potrzebujesz pomocy w dzia\u0142aniach online, to ju\u017c teraz sprawd\u017a, co <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-cc447235-386f-4130-b372-345bc307c36b\"><span class=\"hs-cta-node hs-cta-cc447235-386f-4130-b372-345bc307c36b\" id=\"hs-cta-cc447235-386f-4130-b372-345bc307c36b\"><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/cc447235-386f-4130-b372-345bc307c36b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-cc447235-386f-4130-b372-345bc307c36b\" class=\"hs-cta-img colorbox-2657 lazyload\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/cc447235-386f-4130-b372-345bc307c36b.png\" alt=\"WeNet\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script><\/script><script> hbspt.cta.load(25646044, 'cc447235-386f-4130-b372-345bc307c36b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span>, mo\u017ce Ci zaproponowa\u0107.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0179r\u00f3d\u0142o:<\/p>\n\n\n\n<p><a name=\"_ftn1\" href=\"#_ftnref1\">[1]<\/a> \u201cHow Does Company Size Affect Internet Marketing Activity?\u201d Ross Marchant<\/p><div class=\"zyobm69f2bb6e82cbb\" ><!-- Komunikacja z klientem -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><span class=\"hs-cta-node hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" id=\"hs-cta-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2657 lazyload\" id=\"hs-cta-img-8265bd58-ea47-4c6a-9f25-dd290dd6f8c8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/8265bd58-ea47-4c6a-9f25-dd290dd6f8c8.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '8265bd58-ea47-4c6a-9f25-dd290dd6f8c8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.zyobm69f2bb6e82cbb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.zyobm69f2bb6e82cbb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.zyobm69f2bb6e82cbb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.zyobm69f2bb6e82cbb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.zyobm69f2bb6e82cbb {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"tkmek69f2bb6e824bc\" ><!-- Email Marketing -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><span class=\"hs-cta-node hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" id=\"hs-cta-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2657 lazyload\" id=\"hs-cta-img-08eb5d7e-b5b4-457b-9ce5-ceff89d6b956\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/08eb5d7e-b5b4-457b-9ce5-ceff89d6b956.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '08eb5d7e-b5b4-457b-9ce5-ceff89d6b956', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.tkmek69f2bb6e824bc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.tkmek69f2bb6e824bc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.tkmek69f2bb6e824bc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.tkmek69f2bb6e824bc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.tkmek69f2bb6e824bc {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dtfhp69f2bb6e82437\" ><!-- Zarz\u0105dzanie firm\u0105 -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><span class=\"hs-cta-node hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" id=\"hs-cta-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2657 lazyload\" id=\"hs-cta-img-64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d.png\"  alt=\"e-book Dlaczego Twoja firma powinna by\u0107 obecna w Internecie\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '64d5a1d6-a25c-4d42-9cf0-0a4f91b5642d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dtfhp69f2bb6e82437 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dtfhp69f2bb6e82437 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dtfhp69f2bb6e82437 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dtfhp69f2bb6e82437 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dtfhp69f2bb6e82437 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"empud69f2bb6e8238c\" ><!-- Video -->\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><span class=\"hs-cta-node hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\" id=\"hs-cta-d5317067-b35b-4752-8a1e-3ef0d70566f6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2657 lazyload\" id=\"hs-cta-img-d5317067-b35b-4752-8a1e-3ef0d70566f6\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d5317067-b35b-4752-8a1e-3ef0d70566f6.png\"  alt=\"e-book 18 wskaz\u00f3wek, kt\u00f3re rozwin\u0105 Tw\u00f3j kana\u0142 na YouTube\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd5317067-b35b-4752-8a1e-3ef0d70566f6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.empud69f2bb6e8238c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.empud69f2bb6e8238c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.empud69f2bb6e8238c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.empud69f2bb6e8238c {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.empud69f2bb6e8238c {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"oakxo69f2bb6e81b87\" ><!-- Tworzenie stron -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><span class=\"hs-cta-node hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" id=\"hs-cta-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2657 lazyload\" id=\"hs-cta-img-ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'ef1529b5-b78c-4b0b-bf0b-4ecc75e0bafc', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.oakxo69f2bb6e81b87 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.oakxo69f2bb6e81b87 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.oakxo69f2bb6e81b87 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.oakxo69f2bb6e81b87 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.oakxo69f2bb6e81b87 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xfoph69f2bb6e81afc\" ><!-- Strategia marketingowa -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><span class=\"hs-cta-node hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" id=\"hs-cta-9d4aa58d-1ab7-4301-b000-ac3d639abc98\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2657 lazyload\" id=\"hs-cta-img-9d4aa58d-1ab7-4301-b000-ac3d639abc98\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/9d4aa58d-1ab7-4301-b000-ac3d639abc98.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '9d4aa58d-1ab7-4301-b000-ac3d639abc98', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.xfoph69f2bb6e81afc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xfoph69f2bb6e81afc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xfoph69f2bb6e81afc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xfoph69f2bb6e81afc {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xfoph69f2bb6e81afc {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"scwob69f2bb6e819ab\" ><!-- Social Media -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-387c3571-1376-4b17-bb02-3ee7c0d54013\"><span class=\"hs-cta-node hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\" id=\"hs-cta-387c3571-1376-4b17-bb02-3ee7c0d54013\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2657 lazyload\" id=\"hs-cta-img-387c3571-1376-4b17-bb02-3ee7c0d54013\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/387c3571-1376-4b17-bb02-3ee7c0d54013.png\"  alt=\"Nowe wezwanie do dzia\u0142ania\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '387c3571-1376-4b17-bb02-3ee7c0d54013', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.scwob69f2bb6e819ab {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.scwob69f2bb6e819ab {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.scwob69f2bb6e819ab {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.scwob69f2bb6e819ab {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.scwob69f2bb6e819ab {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"bqaol69f2bb6e81159\" ><!-- Copywriting -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><span class=\"hs-cta-node hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" id=\"hs-cta-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" target=\"_blank\" rel=\"noopener, nofollow\"><img class=\"hs-cta-img colorbox-2657 lazyload\" id=\"hs-cta-img-0d4fb5f3-b88d-4456-a7be-207e7a27d1d8\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/0d4fb5f3-b88d-4456-a7be-207e7a27d1d8.png\"  alt=\"e-book Jak tworzy\u0107 tre\u015bci, kt\u00f3re przyci\u0105gn\u0105 Twoich klient\u00f3w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '0d4fb5f3-b88d-4456-a7be-207e7a27d1d8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.bqaol69f2bb6e81159 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.bqaol69f2bb6e81159 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.bqaol69f2bb6e81159 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.bqaol69f2bb6e81159 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.bqaol69f2bb6e81159 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"dncsm69f2bb6e810da\" ><!-- SEO1 -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><span class=\"hs-cta-node hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" id=\"hs-cta-2e440e3a-91d6-4b6d-8268-289ea3a8329b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2657 lazyload\" id=\"hs-cta-img-2e440e3a-91d6-4b6d-8268-289ea3a8329b\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/2e440e3a-91d6-4b6d-8268-289ea3a8329b.png\"  alt=\"e-book SEO lokalne od A do Z\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, '2e440e3a-91d6-4b6d-8268-289ea3a8329b', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.dncsm69f2bb6e810da {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.dncsm69f2bb6e810da {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.dncsm69f2bb6e810da {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.dncsm69f2bb6e810da {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.dncsm69f2bb6e810da {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"teznw69f2bb6e81039\" ><!-- SEM -->\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f76cfdbf-3591-4dda-828b-092125eedb42\"><span class=\"hs-cta-node hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\" id=\"hs-cta-f76cfdbf-3591-4dda-828b-092125eedb42\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2657 lazyload\" id=\"hs-cta-img-f76cfdbf-3591-4dda-828b-092125eedb42\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/f76cfdbf-3591-4dda-828b-092125eedb42.png\"  alt=\"e-book Jak promowa\u0107 firm\u0119 na lokalnym rynku\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'f76cfdbf-3591-4dda-828b-092125eedb42', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.teznw69f2bb6e81039 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.teznw69f2bb6e81039 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.teznw69f2bb6e81039 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.teznw69f2bb6e81039 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.teznw69f2bb6e81039 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"vrniu69f2bb6e809a9\" ><div style=\"margin: 20px 0px;\">\n                <!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d24c93bc-7b60-4339-bff4-106b7c262800\"><span class=\"hs-cta-node hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\" id=\"hs-cta-d24c93bc-7b60-4339-bff4-106b7c262800\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img colorbox-2657 lazyload\" id=\"hs-cta-img-d24c93bc-7b60-4339-bff4-106b7c262800\" style=\"border-width:0px;\" data-src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25646044\/d24c93bc-7b60-4339-bff4-106b7c262800.png\"  alt=\"jak za\u0142o\u017cy\u0107 sklep internetowy - pobierz e-booka \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(25646044, 'd24c93bc-7b60-4339-bff4-106b7c262800', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n            <\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.vrniu69f2bb6e809a9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.vrniu69f2bb6e809a9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.vrniu69f2bb6e809a9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.vrniu69f2bb6e809a9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.vrniu69f2bb6e809a9 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;2657&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;4&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;4\\\/5 - (4 ocena)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Marketing zintegrowany w ma\u0142ej firmie - na czym polega?&quot;,&quot;width&quot;:&quot;105.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} ocena)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 105.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            4\/5 - (4 ocena)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u015awiat biznesu jest pe\u0142en wyzwa\u0144, przez co zmienia si\u0119 podej\u015bcie w\u0142a\u015bcicieli ma\u0142ych przedsi\u0119biorstw do kwestii reklamy internetowej, cel\u00f3w marketingu oraz promocji marki w r\u00f3\u017cnych kana\u0142ach. W dobie wszechobecnego Internetu, ca\u0142ej palety narz\u0119dzi oraz medi\u00f3w spo\u0142eczno\u015bciowych, kt\u00f3rych potencja\u0142 stale ro\u015bnie, przedsi\u0119biorcy z sektora M\u015aP zaczynaj\u0105 rozumie\u0107 potrzeb\u0119 dzia\u0142a\u0144 online, aby skuteczniej prowadzi\u0107 dalej swoj\u0105 dzia\u0142alno\u015b\u0107. Jednym [&hellip;]<\/p>\n","protected":false},"author":101036,"featured_media":8315,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[362],"tags":[145,350,54,143,177,99,125,241,410,83],"class_list":{"0":"post-2657","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-strategia-marketingowa","8":"tag-blog","9":"tag-ciekawostka","10":"tag-ciekawostki-2","11":"tag-e-commerce","12":"tag-marketing-w-sieci","14":"tag-social-media","15":"tag-social-media-marketing","16":"tag-strategia-marketingowa","17":"tag-strony-www"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Uszyte na miar\u0119, czyli marketing zintegrowany w ma\u0142ej firmie - WeNet<\/title>\n<meta name=\"description\" content=\"Jednym z najbardziej efektywnych podej\u015b\u0107 jest marketing zintegrowany. Czym jest ta strategia i z jakich element\u00f3w si\u0119 sk\u0142ada? Przeczytaj ju\u017c teraz!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uszyte na miar\u0119 czyli marketing zintegrowany w ma\u0142ej firmie\" \/>\n<meta property=\"og:description\" content=\"Zmienia si\u0119 podej\u015bcie w\u0142a\u015bcicieli ma\u0142ych przedsi\u0119biorstw do kwestii reklamy, marketingu oraz dzia\u0142a\u0144 promocyjnych swojej firmy. W dobie wszechobecnego Internetu, ca\u0142ej palety narz\u0119dzi e-marketingu oraz medi\u00f3w spo\u0142eczno\u015bciowych, kt\u00f3rych potencja\u0142 stale ro\u015bnie, przedsi\u0119biorcy sektora ma\u0142ych firm, zaczynaj\u0105 rozumie\u0107 potrzeb\u0119 dzia\u0142a\u0144 online, aby skuteczniej prowadzi\u0107 dalej sw\u00f3j biznes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/\" \/>\n<meta property=\"og:site_name\" content=\"WeNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WeNet.Group\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-02T13:33:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T09:33:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prodblog.wenet.pl\/blog\/wp-content\/uploads\/2018\/05\/Fotolia_159568538_Subscription_Monthly_M.jpg\" \/>\n<meta name=\"author\" content=\"Karolina Roksela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Uszyte na miar\u0119 czyli marketing zintegrowany w ma\u0142ej firmie\" \/>\n<meta name=\"twitter:description\" content=\"Zmienia si\u0119 podej\u015bcie w\u0142a\u015bcicieli ma\u0142ych przedsi\u0119biorstw do kwestii reklamy, marketingu oraz dzia\u0142a\u0144 promocyjnych swojej firmy. W dobie wszechobecnego Internetu, ca\u0142ej palety narz\u0119dzi e-marketingu oraz medi\u00f3w spo\u0142eczno\u015bciowych, kt\u00f3rych potencja\u0142 stale ro\u015bnie, przedsi\u0119biorcy sektora ma\u0142ych firm, zaczynaj\u0105 rozumie\u0107 potrzeb\u0119 dzia\u0142a\u0144 online, aby skuteczniej prowadzi\u0107 dalej sw\u00f3j biznes.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/prodblog.wenet.pl\/blog\/wp-content\/uploads\/2018\/05\/Fotolia_159568538_Subscription_Monthly_M.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karolina Roksela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Uszyte na miar\u0119, czyli marketing zintegrowany w ma\u0142ej firmie - WeNet","description":"Jednym z najbardziej efektywnych podej\u015b\u0107 jest marketing zintegrowany. Czym jest ta strategia i z jakich element\u00f3w si\u0119 sk\u0142ada? Przeczytaj ju\u017c teraz!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/","og_locale":"pl_PL","og_type":"article","og_title":"Uszyte na miar\u0119 czyli marketing zintegrowany w ma\u0142ej firmie","og_description":"Zmienia si\u0119 podej\u015bcie w\u0142a\u015bcicieli ma\u0142ych przedsi\u0119biorstw do kwestii reklamy, marketingu oraz dzia\u0142a\u0144 promocyjnych swojej firmy. W dobie wszechobecnego Internetu, ca\u0142ej palety narz\u0119dzi e-marketingu oraz medi\u00f3w spo\u0142eczno\u015bciowych, kt\u00f3rych potencja\u0142 stale ro\u015bnie, przedsi\u0119biorcy sektora ma\u0142ych firm, zaczynaj\u0105 rozumie\u0107 potrzeb\u0119 dzia\u0142a\u0144 online, aby skuteczniej prowadzi\u0107 dalej sw\u00f3j biznes.","og_url":"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/","og_site_name":"WeNet","article_publisher":"https:\/\/www.facebook.com\/WeNet.Group\/","article_published_time":"2023-08-02T13:33:38+00:00","article_modified_time":"2026-04-29T09:33:51+00:00","og_image":[{"url":"https:\/\/prodblog.wenet.pl\/blog\/wp-content\/uploads\/2018\/05\/Fotolia_159568538_Subscription_Monthly_M.jpg","type":"","width":"","height":""}],"author":"Karolina Roksela","twitter_card":"summary_large_image","twitter_title":"Uszyte na miar\u0119 czyli marketing zintegrowany w ma\u0142ej firmie","twitter_description":"Zmienia si\u0119 podej\u015bcie w\u0142a\u015bcicieli ma\u0142ych przedsi\u0119biorstw do kwestii reklamy, marketingu oraz dzia\u0142a\u0144 promocyjnych swojej firmy. W dobie wszechobecnego Internetu, ca\u0142ej palety narz\u0119dzi e-marketingu oraz medi\u00f3w spo\u0142eczno\u015bciowych, kt\u00f3rych potencja\u0142 stale ro\u015bnie, przedsi\u0119biorcy sektora ma\u0142ych firm, zaczynaj\u0105 rozumie\u0107 potrzeb\u0119 dzia\u0142a\u0144 online, aby skuteczniej prowadzi\u0107 dalej sw\u00f3j biznes.","twitter_image":"https:\/\/prodblog.wenet.pl\/blog\/wp-content\/uploads\/2018\/05\/Fotolia_159568538_Subscription_Monthly_M.jpg","twitter_misc":{"Napisane przez":"Karolina Roksela","Szacowany czas czytania":"9 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/#article","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/"},"author":{"name":"Karolina Roksela","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/2520c8348afea79c9e2b30b4fff615a1"},"headline":"Marketing zintegrowany w ma\u0142ej firmie &#8211; na czym polega?","datePublished":"2023-08-02T13:33:38+00:00","dateModified":"2026-04-29T09:33:51+00:00","mainEntityOfPage":{"@id":"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/"},"wordCount":1367,"commentCount":1,"publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"image":{"@id":"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Blog_WeNet-26.png","keywords":["blog","ciekawostka","ciekawostki","e-commerce","marketing w sieci","Marketing zintegrowany","Social Media","social media marketing","strategia marketingowa","strony www"],"articleSection":["Strategia marketingowa"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/","url":"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/","name":"Uszyte na miar\u0119, czyli marketing zintegrowany w ma\u0142ej firmie","isPartOf":{"@id":"https:\/\/wenet.pl\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/#primaryimage"},"image":{"@id":"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/#primaryimage"},"thumbnailUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Blog_WeNet-26.png","datePublished":"2023-08-02T13:33:38+00:00","dateModified":"2026-04-29T09:33:51+00:00","description":"Jednym z najbardziej efektywnych podej\u015b\u0107 jest marketing zintegrowany. Czym jest ta strategia i z jakich element\u00f3w si\u0119 sk\u0142ada? Przeczytaj ju\u017c teraz!","breadcrumb":{"@id":"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/#primaryimage","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Blog_WeNet-26.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Blog_WeNet-26.png","width":1080,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/wenet.pl\/blog\/uszyte-miare-czyli-marketing-zintegrowany-malej-firmie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/wenet.pl\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing zintegrowany w ma\u0142ej firmie &#8211; na czym polega?"}]},{"@type":"WebSite","@id":"https:\/\/wenet.pl\/blog\/#website","url":"https:\/\/wenet.pl\/blog\/","name":"WeNet","description":"","publisher":{"@id":"https:\/\/wenet.pl\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wenet.pl\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/wenet.pl\/blog\/#organization","name":"WeNet","url":"https:\/\/wenet.pl\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2021\/10\/logo-wenet-1.png","width":234,"height":56,"caption":"WeNet"},"image":{"@id":"https:\/\/wenet.pl\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WeNet.Group\/"]},{"@type":"Person","@id":"https:\/\/wenet.pl\/blog\/#\/schema\/person\/2520c8348afea79c9e2b30b4fff615a1","name":"Karolina Roksela","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","contentUrl":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2025\/10\/wenet-blog.png","caption":"Karolina Roksela"},"description":"Absolwentka studi\u00f3w na kierunku Dziennikarstwo i medioznawstwo. Do\u0142\u0105czy\u0142a do WeNet w 2021 roku. Specjalistka ds. Contentu, kt\u00f3ra w swojej pracy stara si\u0119 dostarcza\u0107 u\u017cytkownikom warto\u015bciowe tre\u015bci internetowe. Dzi\u0119ki \u015bledzeniu najnowszych trend\u00f3w oraz ci\u0105g\u0142ym doskonaleniu si\u0119 mo\u017ce skutecznie anga\u017cowa\u0107 spo\u0142eczno\u015b\u0107 marki na Facebooku i Instagramie. W swojej pracy korzysta r\u00f3wnie\u017c z zaawansowanych narz\u0119dzi oraz nowinek technologicznych.","url":"https:\/\/wenet.pl\/blog\/author\/karolina-roksela\/"}]}},"jetpack_featured_media_url":"https:\/\/wenet.pl\/blog\/wp-content\/uploads\/2023\/08\/Blog_WeNet-26.png","jetpack_shortlink":"https:\/\/wp.me\/p5muuP-GR","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/2657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/users\/101036"}],"replies":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/comments?post=2657"}],"version-history":[{"count":11,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/2657\/revisions"}],"predecessor-version":[{"id":14265,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/posts\/2657\/revisions\/14265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media\/8315"}],"wp:attachment":[{"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/media?parent=2657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/categories?post=2657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wenet.pl\/blog\/wp-json\/wp\/v2\/tags?post=2657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}